GB1561986A - Method of applying advertisements onto vehicles - Google Patents
Method of applying advertisements onto vehicles Download PDFInfo
- Publication number
- GB1561986A GB1561986A GB28442/76A GB2844276A GB1561986A GB 1561986 A GB1561986 A GB 1561986A GB 28442/76 A GB28442/76 A GB 28442/76A GB 2844276 A GB2844276 A GB 2844276A GB 1561986 A GB1561986 A GB 1561986A
- Authority
- GB
- United Kingdom
- Prior art keywords
- advertisement
- printed
- vehicle
- strips
- area
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired
Links
Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
Landscapes
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Adhesive Tapes (AREA)
Description
(54) A METHOD OF APPLYING ADVERTISEMENTS ONTO VEHICLES
(71) We, BRITISH TRANSPORT ADVER TRI SING LIMITED, a British Company, of 77
Newman Street, London, W1A lDX, do hereby declare the invention, for which we pray that a patent may be granted to us, and the method by which it is to be performed, to be particularly described in and by the following statement: This invention relates to a method of applying advertisements on vehicle, especially buses, coaches, vans, covered lorries and other road vehicles, including containers which are transported on road vehicles.
The aim of the invention is to provide a method by which printed advertisements can be applied to surfaces which include protrusions such as rivets, and according to the invention a method of applying an advertisement on to an area of a vehicle body external surface includes the steps of first preparing the said area by covering rivets or other protrusions in the area with one or more adhesive-backed synthetic plastics strips to thus provide the area with a smooth surface, and then applying to the smooth surface one or more adhesive-backed sheets of water-resistant material on which the advertisement is printed.
One advantage of this method is that it makes it possible to apply a printed advertisement in an unbroken line round a vehicle body, which is very attractive visually. Another advantage is that it facilitates the application of the printed sheet(s) to the vehicle surface without the usual risk of wrinkles or other surface irregularities appearing in the printed sheet(s). Further, the vehicle can be washed down in automatic washing bays without damaging the adhesion of the printed sheet(s) to the vehicle.
An example of a method in accordance with the invention as applied to a coach is shown in the accompanying drawings, in which: Figure 1 is a perspective view of the front part of the coach;
Figure 2 is a perspective view of the rear part of the coach shown in Figure 1;
Figures 3-6 are enlarged perspective views of a small portion of the coach's side illustrating the way in which the system of the invention is applied to the coach; and
Figure 7 is a plan view of the reverse side of a plastics strip used in the system.
The coach shown partially in Figures 1 and 2 is of conventional construction. Unlike existing coaches, however, it has a printed advertisement 10 running in an unbroken line round its body 12 from one side of the folding entry doors 14 right round the vehicle to the other side of the doors 14. The advertisement is printed on overlapping sheets 16 (see Figure 6) of an adhesive-backed synthetic plastics material or of an adhesive-backed paper which has a surface treatment (for example, with silicone) to make it resistant to water. The advertisement can be printed in as many different colours as desired, and the pressure-sensitive adhesive on the back of the sheets is preferably protected prior to use of the sheets by a silicone-treated paper which can be peeled off immediately before the printed sheets are to be applied to the vehicle.
To allow the printed sheets to be applied to the coach body without undesirable wrinkling or outting of the sheets, thin strips 18 of adhesive-backed synthetic plastics material are applied to the coach body so as to cover rivets 20 and any other minor protrusions on the body surface. As shown in Figure 7, the strips 18 have lines 22 of pressure-sensitive adhesive on their rear surfaces which are protected, prior to use of the strips, by silicone-treated paper 24 which can then be peeled off. If desired, corner slits 26 can be provided in the strips so that they can conform neatly to the surface of the body.
It will therefore be seen that the printed sheets 16 adhere to the coach side with the interposition, between the coach surface and the printed sheets, of the strips 18 which cover any protrusions on the coach surface.
Some of the advantages of this system have already been mentioned in the introductory part of this Specification. Other advantages include the fact that, when the advertisement has served its purpose, the printed sheets 16 can easiy be peeled off, leaving the strips 18 still in position on the coach body ready for the next advertisement to be applied. In addition, it does not matter if the paintwork of the vehicle is damaged under a printed advertisement as the next advertisement will go over exactly the same area and will thus cover up such damaged paintwork.
WHAT WE CLAIM IS:
1. A method of applying an advertisement on to an area of a vehicle body external surface includes the steps of first preparing the said area by covering rivets or other protrusions in the area with one or more adhesive-backed synthetic plastics strips to thus provide the area with a smooth surface, and then applying to the smooth surface one or more adhesivebacked sheets of water-resistant material on which the advertisement is printed.
2. A method according to claim 1, in which the printed sheet(s) carrying the advertisement is or are applied to a vehicle body so as to extend in an unbroken line round the body.
3. A method according to claim 1 or claim 2, in which the sheet(s) on which the advertisement is printed in or are made of a synthetic plastics material or of paper which has undergone a silicone surface treatment to make it resistant to water.
4. A method according to any one of claims 1-3, in which the adhesive on the back of the sheet(s) is a pressure-sensitive adhesive covered by silicone-treated paper which protects the adhesive and is peeled off immediately before the printed sheet(s) is or are applied to the vehicle.
5. A method according to any preceding claim, in which the synthetic plastics strips have lines of pressure-sensitive adhesive on their rear surfaces which are protected, prior to use of the strips. by silit cone-treated paper which is then peeled off.
6. A method according to any preceding claim, in which corner slits are provided in the strips so that they conform neatly to the vehicle surface.
7. A vehicle carrying an advertisement which has been applied to it by the method of any preceding claim.
**WARNING** end of DESC field may overlap start of CLMS **.
Claims (7)
1. A method of applying an advertisement on to an area of a vehicle body external surface includes the steps of first preparing the said area by covering rivets or other protrusions in the area with one or more adhesive-backed synthetic plastics strips to thus provide the area with a smooth surface, and then applying to the smooth surface one or more adhesivebacked sheets of water-resistant material on which the advertisement is printed.
2. A method according to claim 1, in which the printed sheet(s) carrying the advertisement is or are applied to a vehicle body so as to extend in an unbroken line round the body.
3. A method according to claim 1 or claim 2, in which the sheet(s) on which the advertisement is printed in or are made of a synthetic plastics material or of paper which has undergone a silicone surface treatment to make it resistant to water.
4. A method according to any one of claims 1-3, in which the adhesive on the back of the sheet(s) is a pressure-sensitive adhesive covered by silicone-treated paper which protects the adhesive and is peeled off immediately before the printed sheet(s) is or are applied to the vehicle.
5. A method according to any preceding claim, in which the synthetic plastics strips have lines of pressure-sensitive adhesive on their rear surfaces which are protected, prior to use of the strips. by silit cone-treated paper which is then peeled off.
6. A method according to any preceding claim, in which corner slits are provided in the strips so that they conform neatly to the vehicle surface.
7. A vehicle carrying an advertisement which has been applied to it by the method of any preceding claim.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
GB28442/76A GB1561986A (en) | 1977-07-08 | 1977-07-08 | Method of applying advertisements onto vehicles |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
GB28442/76A GB1561986A (en) | 1977-07-08 | 1977-07-08 | Method of applying advertisements onto vehicles |
Publications (1)
Publication Number | Publication Date |
---|---|
GB1561986A true GB1561986A (en) | 1980-03-05 |
Family
ID=10275695
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
GB28442/76A Expired GB1561986A (en) | 1977-07-08 | 1977-07-08 | Method of applying advertisements onto vehicles |
Country Status (1)
Country | Link |
---|---|
GB (1) | GB1561986A (en) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
GB2206229A (en) * | 1987-06-27 | 1988-12-29 | William Armstrong | Advertising panel for motor vehicles |
-
1977
- 1977-07-08 GB GB28442/76A patent/GB1561986A/en not_active Expired
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
GB2206229A (en) * | 1987-06-27 | 1988-12-29 | William Armstrong | Advertising panel for motor vehicles |
GB2206229B (en) * | 1987-06-27 | 1991-03-27 | William Armstrong | Improved advertising panel for motor vehicles. |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
US2975538A (en) | Emblem and means for mounting it | |
CA1259793A (en) | Label | |
US6017079A (en) | Vehicle camouflage conversion kit and method of using same | |
US5262214A (en) | Labels and manufacture thereof | |
US5290067A (en) | Repositional window pricing label | |
US5031938A (en) | Labels and manufacture thereof | |
DE3788461T2 (en) | Label. | |
CA1215626A (en) | Coupon structure and method of using the same | |
US5049445A (en) | Masking tape and method for manufacturing rolls of such tape | |
US8187407B2 (en) | Wrapping an object with a film using a tape for cutting the film | |
US7914638B2 (en) | Wrapping an object with a film using a tape for cutting the film | |
US3511365A (en) | Disposable sun shades for vehicle windows | |
JP3330659B2 (en) | Label / leaflet structure | |
CN109072023B (en) | Strip system with longitudinal filaments for cutting films | |
US6962748B2 (en) | Masking tape and its use | |
US4916584A (en) | Display for use in combination with a brake light in the rear window of an automobile | |
US6231952B1 (en) | Identification card with integral removable tattoo | |
GB1561986A (en) | Method of applying advertisements onto vehicles | |
DE3412064A1 (en) | Advertisement holder for motor vehicles | |
EP0628941B1 (en) | Labels and manufacture thereof | |
US5927595A (en) | Multi-use envelope | |
GB2236297A (en) | Labels and manufacture thereof | |
KR930008620Y1 (en) | Tax clearance for a car | |
JPS623211Y2 (en) | ||
JPS5846429Y2 (en) | adhesive labels |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
PS | Patent sealed [section 19, patents act 1949] | ||
PCNP | Patent ceased through non-payment of renewal fee |