FR2968873A1 - Method for real-time broadcasting of information messages from broadcast service operators to destination user, involves associating information message with location data of sites of operators and transmitting to mobile phone of user - Google Patents

Abstract

The method involves recording location data of one or more sites of operators (2A, 2B) of a broadcast service on a management server (3), and registering a user (4) for accessing the service by downloading a service access program on a mobile phone (40) of the user. An information message (1) associated with the one or more sites is obtained by each operator, and the information message is transmitted in real-time to the management server. The information message is associated with location data of the one or more sites and transmitted through a user interface in the mobile phone of the user. An independent claim is also included for a computer program for real-time broadcasting of information messages from operators of a broadcast service to a destination user of the service.

Description

The present invention relates to a method of real-time broadcasting of informative messages from operators adhering to a broadcast service, preferably from merchants, and to users of said service.

In the field of commerce, the dissemination of informative messages relating for example to promotions, commercial gestures, opening hours, new product arrivals, etc., is essential to capture a maximum of customers and ensure the sustainability of the trade.

It is known to use the social networks that develop on the internet and on mobile phones to broadcast this type of informative messages. However, these delivery vectors via social networks has many disadvantages, the main one of which is that they are not specifically dedicated to a use for merchants but rather to a use for users. Thus, these vectors of diffusion via social networks do not answer the expectations of the traders in terms of instantaneity of the diffusion of the informative messages, of return on the impact of these informative messages on the activity of the commerce, of return of satisfaction on customers regarding informative messages, information on competing businesses, etc. The purpose of the present invention is to propose a method for broadcasting information messages in real time that enables merchants to broadcast such informative messages in real time, possibly to modify them in real time, for example by reacting to feedback from customers. customers, to establish ad hoc commercial actions through the dissemination of informative messages tailored to customers and / or competition. For this purpose, it proposes a method of real-time broadcasting of informative messages originating from operators adhering to a broadcasting service, preferably from merchants, and intended for users of said service, comprising the following steps: a) membership each operator auditing service by a record on a remote management server via a telecommunications network, with data entry location of the site or sites of said adherent operator, preferably of the merchant site type, said membership giving access to an adherent interface said service accessible by a telecommunication terminal; b) registering each user of said service by downloading an access program to said service on a mobile phone equipped with geolocation means, said program giving access to a user interface of said service accessible by said mobile phone; c) input, by each participant operator on its adherent interface accessible by a telecommunication terminal, at least one informative message associated with one or more sites of said adherent operator; d) real-time transmission of each informative message from the telecommunication terminal concerned to the management server; e) real-time broadcast by the management server on the user interfaces of each informative message, associating with each information message the location data of the site or sites concerned, to allow each user to view on its user interface accessible by its mobile phone informative messages broadcast in a given geographical area, in particular in a given area around its position in real time or in a geographical area previously informed on its user interface.

Thus, this method is dedicated to the needs of the merchant operators who, by adhering to the broadcast service, can broadcast in real time various types of informative messages to users who are potential customers and / or relays information messages. It is understood by "real-time" the fact that the broadcast is almost instantaneous transmission delays via telecommunication networks and processing times by the remote management server ready. This process makes it possible for the participating merchant operators to: - disseminate attractive informative messages from customers (for example in the form of promotions) in order to destock goods throughout the year; - to generate additional traffic in the merchant sites (or points of sale) of the participating merchant operator; - to widen the area of visibility to the clientele; 35 - to disseminate information messages live, for example to meet the responsiveness needs related to floating balances; - to disseminate informative messages relating to specific promotional actions adapted to the clientele, but also to competition; - to disseminate reactive and live informative messages, in other words in response to an event, a return of satisfaction from one or more customers, a competing commercial action, etc. daily if needed. According to one characteristic, the method further comprises the following steps: f) transmission, to the management server, of the geolocation data from the geolocation means equipping the mobile phones of the users, via a telecommunication network; g) real-time communication by the management server on the adherent interface of at least one adherent operator, geolocation data of the users present in at least one perimeter around the or each site of said adherent operator, to enable said operator member to view on its adherent interface accessible by a telecommunication terminal the number of users present in real time in said or each perimeter. This feature is particularly advantageous to allow the trader trader member to know in real time the number of users of the service near his or her shopping sites. According to another characteristic, the method further comprises, during step a) of adhesion, a step a1) of selecting at least one commercial category for the or each site of the adherent operator, said commercial category being chosen from a list of categories stored on the management server. This other characteristic is advantageous for categorizing the commercial activity of the shopping site and thus facilitating the search for information for the users of the service. In a particular embodiment, the method further comprises a step h) of communication in real time by the management server on the adherent interface of at least one adhering operator, of the following data: the location data of at least another site belonging to another adhering operator and present in a given area around at least one site of said adherent operator; and - the information message or messages associated with the or each other site; to enable said member operator to view on its adherent interface accessible by a telecommunications terminal the information or messages associated with said or each other site. In this embodiment, the participant merchant operator can know the informative messages of competitors located near one of its businesses, such as promotions granted on a particular commodity with a particular reduction in price, and can thus propose new informative messages and / or modify the old informative messages in response to the close competition.

Advantageously, for step h), the or each other site belongs to at least one same commercial category as the or each site of said adherent operator, in order to be limited to directly competitive operators because placed in the same commercial category. In a particular embodiment, the method further comprises the following steps: i) input by at least one user on his mobile phone accessible user interface, a comment and / or note in association with a informative message associated with one or more sites; j) transmission of the comment and / or the note, via a telecommunication network, to the management server; k) real-time broadcast by the management server on the user interfaces and on the adherent interface of the member operator concerned, the commentary and / or the note, to enable the users and said member operator to view the comment and / or the note on their respective interfaces. In this embodiment, the participating merchant operator can know the comments / ratings of the users of the service and can thus propose new informative messages and / or modify the old informative messages in response to these comments / notes. According to a possibility of the invention, the method further comprises a step I) of communication by the management server on the adherent interface of at least one adhering operator, of a history over a given period of time of any or part of the following data: - informative messages associated with the or at each site of said adhering operator; informative messages associated with at least one other site belonging to another adhering operator and present in a given area around at least one site of said adhering operator; number of users located in a given perimeter around the or each site of said adhering operator; comments and / or notes entered in association with an informative message associated with one or more sites of said member operator. According to another possibility of the invention, the method further comprises the following steps: m) modification of at least one informative message, by a member operator on his adherent interface accessible by a telecommunication terminal, n) transmission in time actual modified informational message from the relevant telecommunication terminal to the management server; o) broadcast by the management server on the user interfaces of the modified informative message to replace the initial informative message. Thus, the trader can modify or change his informative messages to suit the customer and / or the competition. The invention also relates to a computer program comprising code instructions able to control the execution of the steps of the broadcasting method according to the invention when it is executed on a remote management server. The invention also relates to a so-called user computer program comprising code instructions able to register a user in the broadcast service delivered by the method according to the invention and to give access to a user interface of said service, when it is executed on a mobile phone equipped with geolocation means. The invention further relates to the provision of a user program as described above on a telecommunication network for download on a mobile phone equipped with geolocation means. Other features and advantages of the present invention will appear on reading the detailed description below, of an example of non-limiting implementation, with reference to the appended figures in which: FIG. 1 is a view schematic of a set comprising commercial operators adhering to the broadcast service, users of the service and a remote management server that allows the implementation of the method according to the invention; FIG. 2 is a schematic view of a user interface on a mobile phone screen; and FIG. 3 is a schematic view of an adherent interface on a computer terminal screen. With reference to FIG. 1, a broadcasting method according to the invention makes it possible to broadcast in real time informative messages 1 from adhering merchant operators 2A, 2B to a broadcast service managed remotely by a management server 3 remote and to 4 users of the broadcast service. For the rest of the description, the traders are called "traders". These informative messages 1 have, for example, related to promotions, commercial gestures, opening hours, arrivals of new products, etc. In a first step, according to a step a), the merchant 2A, 2B adheres to the broadcast service by registering on the remote management server 3 via a telecommunication network; this recording is preferably performed on a computer terminal 21 connected to the Internet. During this step a) of accession, the merchant 2A, 2B enters the location data of the one or more of its merchant sites 20A, 20B (or points of sale, hereinafter referred to as "businesses"), in other words the geolocation of his or her shops 20A, 20B by entering latitude / longitude coordinates or entering an address. In this step a) of accession, the merchant 2A, 2B also carries out a step a1) of selecting at least one commercial category for the or each trade of the adhering merchant, said commercial category being chosen from a list of categories 5 stored on the management server. FIGS. 2 and 3 illustrate two interfaces that each have such a list of categories 5, with as an example categories: - "mode" for the garment, shoe, and leather goods domains; - "child" for the fields of childcare, children's clothing, children's shoes, games, toys, furniture and children's decoration; - "beauty" for the fields of health, dietetics, optics, solar optics, perfumery, aesthetics, hairdressing; - "hi tech" for the fields of computing, image and sound, telephony, video games; - "culture" for the domains of records, dvd, vod, books, cinema, theater; - "gastronomy" for the domains of restaurants, bars, delicatessens, confectioners, caterers, chocolatiers, bakers, greengrocers, wines; - "home" for the fields of decoration, furnishing, DIY, household appliances, outdoor, botany; - "party" for the fields of tourism, hotels, discotheques; - "sport" for gym areas, indoor and outdoor equipment, well-being, sports shoes and clothing; - "other" for areas not represented by other categories, such as car or motorcycle accessories, etc. Once the merchant 2A, 2B on the management server 3, the latter has access to an adherent interface 6 of the broadcast service, this adherent interface 6 being dedicated, personal and accessible by a telecommunication terminal, such as a computer terminal or a mobile phone 22. FIG. 3 illustrates an example of an adherent interface 6. In a second step, according to a step b), each user 4 registers with the broadcasting service by downloading an access program to said broadcast service on his mobile phone 40 equipped with geolocation means, including the GPS type; this access program being for example downloadable on the management server 3 or on an online download platform. Once downloaded to the mobile phone 40, this program provides access for the user 4 to a user interface 7 of the broadcast service accessible by the mobile phone 40. FIG. 2 illustrates an example of a user interface 7. For the broadcast properly said informative messages 1, the method comprises the following three steps c), d) and e). In a first step c), the merchant 2A, 2B enters on his adherent interface 6 accessible by a telecommunication terminal, such as for example a computer terminal 21 or a mobile telephone 22, an informative message 1 associated with one or more of its businesses 20A, 20B. For this, as shown in Figure 3, the adherent interface 6 has a first window 61 said input of an informative message; this input window 61 may have several tabs and keys: - tab "Ref. product "for the product description; - "category" tab to select the product category; - "Price ref" tab to indicate the reference price of the product before promotion; - "discount" tab to indicate the reduction practiced on the reference price, for example as a percentage; - "final price" tab to indicate the price of the product after promotion; - tabs "start" and "end" to indicate the period of time during which the promotion is offered; - "description" tab to detail the product and possibly add one or more photographs of the product; and - "add" key to validate the entry of information message 1 and add this message; - "close" key to close the first input window 61.

Of course, the list of tabs and keys stipulated above for the input window 61 is not exhaustive, and some of the tabs can be removed just as other tabs can be added to clarify certain aspects of the message. information and associated business promotion.

This first input window 61 may be associated with a plurality of businesses 20A, 20B of the merchant 2A, 2B, in order to associate the message 1 with a plurality of businesses 20A, 20B. In a second step d), the informative message 1 is transmitted in real time from the telecommunication terminal 21, 22 concerned to the management server 3, after validation of the entry of the message 1 by the merchant 2A, 2B . In a third step e), the management server 3 broadcasts in real time on the user interfaces 7 the informative message 1, associating with the information message 1 the location data of the trade or businesses concerned.

In this way, each user 4 can view on his user interface 7 accessible via his mobile phone 40 the informative messages 1 broadcast in a given geographical area, in particular in a given area around his position in real time or in a previously specified geographical area on its user interface. For this, as can be seen in FIG. 2, the user interface 7 has: a card 70 which makes it possible to display in real time the position P4 of the user 4 and the position P20A of the store or shops 20A nearby; a window 71 which makes it possible to display the information message (s) associated with the nearby trade 20A, after having selected the trade 20A on the card 70 or in a list. This user interface 7 may also present a list of categories 5 described above, so that the user 4: - selects the category that interests him; then - selects nearby 20A in the selected category; and finally - displays in the first window 71 the informative messages 1 broadcast by the merchant 2A 20A trade.

In order to enable a member merchant 2A to view on his adherent interface 6 accessible by a telecommunication terminal 21, 22 the number of users 4 present in real time in a given area around his or her shops 20A, the method comprises the two steps f) and g) following.

In a first step f), the mobile telephones 40 of the users 4 transmit to the management server 3 the geolocation data from the geolocation means equipping the mobile telephones 40, via a telecommunication network. During a second step g), the management server 3 communicates in real time on the adherent interface 6 of the adherent merchant 2A the geolocation data of the users 4 present in the given perimeter around his or her shops 20A. For this purpose, the adhering interface 6 has a card 60 which makes it possible to visualize the position P20A of the store (s) 20A and in real time the positions P4 of the users 4 nearby.

The trader 2A can first select one of its trade 20A, 20A 'and 20A "in a list of its own businesses presented in a second window 62 called selection of shops.Once the trade 20A selected in the second window 62 2A merchant selection can view in real time the P4 positions of users 4 near this trade 20A, then repeat the operation for its other businesses 20A 'and 20A ". The adherent interface 6 may also include a third information window 63 called information which makes it possible to display the informative message or messages associated with its or its stores 20A, after having for example selected the trade 20A in the second window 62 for selecting the shops. To enable a merchant 2A member to view on its adherent interface 6 accessible by a telecommunication terminal 21, 22 the informative message 1 associated with another trade 20B, said competing trade, belonging to another merchant 2B member and present in a given perimeter around one of its shops 20A, the method comprises the following step h). During this step h), the management server 3 communicates in real time on the adherent interface 6 of the merchant 2A adherent, the following data: - the location data of the competing trade 20B belonging to another merchant 2B and present in a given area around one of its businesses 20A; and 25 - the informative message (s) 1 associated with this competing trade 20B. Of course this step h) can be repeated competitor trade after competitor trade. For viewing, the adherent interface 6 may also include a fourth competition window 64 which makes it possible to display the information message (s) 1 associated with the competing trade 20B, after having for example selected the competing trade 20B on the card 60 or in a list of competing businesses 20B, 20B ', 20B "presented in a fifth window 65. To limit the scope of competition, the competing store or businesses 20B, 20B', 20B" belong to at least one same commercial category as the trade or businesses 20A, 20A ', 20A "of the trader 2A.

For this, the management server 3 automatically selects this category of competing businesses 20B, 20B ', 20B "or the merchant 2A can choose the category that interests him in the list of categories 5 present on the adherent interface 6.

To enable users 4 and a merchant 2A member to view comments and / or notes relating to informative messages 1 broadcast by the merchant 2A, on their respective interfaces, the method comprises the following three steps i), j) and k) . In a first step i), a user 4 enters on his user interface 7 accessible via his mobile phone 40, a comment and / or a note 8 in association with an informative message 1 broadcast by the merchant 2A. In a second step j), the mobile telephone 40 transmits the comment and / or the note 8, via a telecommunication network, to the management server 3. In a third step k), the mobile phone 40 management 3 broadcasts in real time on the user interfaces 7 and on the adherent interface 6 of the merchant 2A member concerned, the comment and / or note 8. For this, the user interface 7 displays on the window 71 or 20 comments and / or notes 8 in front of the informative messages 1 broadcast by the merchant 2A, after having previously selected the trade 20A subject of the informative message 1 that the user 4 wishes to comment and / or note. Similarly, the adhering interface 6 displays on the third information window 63 the comment (s) and / or notes 8 in front of the information messages 1 associated with the trade 20A, after having previously selected the trade 20A in the second window 62 selection of businesses. In order to allow a merchant 2A to have an overview of the activities of his or her stores 20A, as well as the network of the 30 participating competitors and the users of the broadcasting service, the method comprises a step I) of communication by the management server 3 on the adhering interface 6 of the adherent merchant 2A, a history over a given period of time of the following data: - informative messages 1 associated with the or each trade 20A of the merchant 2A adherent; informative messages 1 associated with the competing businesses 20B belonging to another adhering merchant 2B and present in a given area around his or her stores 20A; number of users 4 located in a given area around his or her 5 stores 20A; - comments and / or notes 8 entered in association with the informative messages 1 broadcast by the merchant 2A member. For this, the adherent interface 6 has a sixth window 66 known as statistics or history, presenting the following information: - "point of sale" information relating to the number of trades of the merchant 20A recorded on the management server 3; - "promotions" information relating to the number of informative messages 1; - "Users in your area" information relating to the number of broadcasting service users 4 located in a given geographical area 15, for example at the city or departmental level; - information "members in your area" relating to the number of merchants adhering to the broadcasting service in a given geographical region, for example at the scale of a city or a department; - "total membership" information relating to the total number of users 4 of the broadcast service; - "comments" information relating to the number of comments filed on the information messages 1 of the merchant 2A; - "average score" information relating to the average of the scores awarded by the users 4; 25 - information "performance rate" relating to the performance rate of informative messages; - "Software version" information relating to the version of the computer program implemented on the management server 3 for managing the broadcast service and the various steps of the broadcast method. Of course, the list of statistical or historical information stipulated above for the sixth window 66 is not exhaustive, and some of the information may be removed just as others of information may be added. To enable a merchant 2A to react to the comments 35 and / or notes 8 as well as the informative messages 1 broadcast by the competing merchants 2B, the method allows the merchant 2A to modify these informative messages with the three steps m), n) and o) following. In a first step m), the merchant 2A adherent modifies an informative message 1 on its adherent interface 6 accessible by a telecommunication terminal 21, 22. For this, the adherent interface 6 has a seventh window (not shown) having the same format or the same configuration as the first entry window 61, in order to enable the merchant 2A to modify in the tabs some of the parameters entered, such as for example the reduction practiced on the reference price, indicate the period of time during which the promotion is proposed, the description or the photographs of the product. In a second step n), this telecommunication terminal 21, 22 transmits in real time the modified information message to the management server 3.

In a third step o), the management server 3 broadcasts on the user interface 7 the modified information message replacing the initial information message 1. Thus, the users 4 will view on their respective user interfaces 7 the modified informative message instead of the initial informative message 1.

In general, the broadcast method according to the invention allows the creation and unlimited dissemination of informative messages 1, including promotions, in periods ranging for example from 2 hours up to several days. Thanks to this method of dissemination, the member merchant gives priority to short-term promotional offers to regularly renew his visibility among users 4 of the broadcast service; the dissemination of these informative messages 1 in very short time being allowed by the adhering interface 6 and the management program implemented on the management server 3. The advantage of this dissemination method is therefore that the merchants 2A, 2B members implement short-term offers, so that users 4 have promotions constantly renewed and geolocated, conducive to a purchase of impulse. Then, each user 4 can instantly comment and / or rate these promotions; the notes and / or comments 8 being immediately visible by the adhering merchant on its management interface.

Of course the implementation example mentioned above is not limiting in nature and further improvements and details can be made to the diffusion method according to the invention, without departing from the scope of the invention where other interfaces can be realized, in particular in terms of display or presentation of windows and navigation in the interfaces. Thus, the user interface 7 illustrated in FIG. 2 is given by way of nonlimiting example. For example, the card 70 may be an option that is displayed by a context menu of the mobile phone 40.

In addition, the user interface 7 may be in the form of successive windows that each time offer several options for the user. The user interface 7 can present a so-called location window, proposing to the user to choose the zone or the perimeter of commercial offers search, with for example: the choice of a city to search in a location; entire city; - the choice of a central point either by geolocation or by entering an address; the choice of a perimeter around the central point, for example a radius of R kilometers around the central point with a selection menu of the radius R. The user interface 7 can present a window for displaying the number of promotions commercial per city. The user interface 7 may present a selection window of the commercial category by displaying the category list 5 described above. The user then clicks on the commercial category of his choice, possibly with the possibility of viewing the detail of the categories and / or selecting several commercial categories. The user interface 7 may then present a window 30 for displaying the various commercial offers corresponding to the prior selection of a search area or perimeter and a commercial category. The commercial offers can be displayed according to an algorithm taking into account in particular the percentage of discount, the financial reduction generated by this discount, and the proximity to the geolocation of the user.

Each commercial offer can be presented in a drop-down list with the display for example of: a photo, a title, a distance between the instantaneous location of the user and the trade, a brief description of the offer in terms, for example, of price or discount, etc.

The user then clicks on the commercial offer that he wishes to study in more detail. Once the user has selected a commercial offer, the user interface 7 can present a display window specific to the commercial offer selected with the display for example of: a photo, a title, a distance between the location instant user and commerce, a detailed description of the offer in terms of for example price or discount, an average of the ratings awarded by other users, a drop-down list of comments filed by other users, an address of the business with phone number, etc.

In the specific display window of the commercial offer, the user can have the possibility in a dedicated context menu to share the information via one or more social networks, to visualize the location of the business on a map, to send information by sending a text message of the SMS type and / or an e-mail, commenting and / or noting the commercial offer, viewing a photo of the facade of the trade, viewing a route on leading to trade, etc. Similarly, the adherent interface 6 illustrated in Figure 3 is given by way of non-limiting example. For example, map 60 may be an option that is displayed by a pop-up menu.25

Claims (11)

REVENDICATIONS1. Method for broadcasting information messages (1) in real time from operators (2A, 2B) belonging to a broadcasting service, preferably from merchants, and to users (4) of said service, comprising the following steps a) each operator (2A; 2B) adheres to said service by recording on a remote management server (3) via a telecommunication network, with data entry of the location or locations (20A; 20B) of said operator ( 2A; 2B) adherent, preferably of the merchant site type, said membership giving access to an adherent interface (6) of said service accessible by a telecommunication terminal (21; 22); b) registering each user (4) to said service by downloading a program for accessing said service on a mobile telephone (40) equipped with geolocation means, said program giving access to a user interface (7) of said accessible service; by said mobile phone (40); c) input, by each operator (2A; 2B) adherent on its adherent interface (6) accessible by a telecommunications terminal (21; 22), at least one informative message (1) associated with one or more sites (20A 20B) of said adherent operator (2A; 2B); d) transmitting in real time each information message (1) from the telecommunications terminal (21; 22) concerned to the management server (3); e) real-time broadcast by the management server (3) on the user interfaces (7) of each informative message (1), associating with each informative message (1) the location data of the site or sites (20A; 20B; ) concerned, to allow each user (4) to view on its user interface (7) accessible by his mobile phone (40) informative messages (1) broadcast in a given geographical area, in particular in a given area around its position in real time or in a geographical zone previously informed on its user interface (7). 2. Method according to claim 1, further comprising the following steps: f) transmission, to the management server (3), geolocation data from the geolocation means equipping the mobile telephones (40) of the users (4) via a telecommunication network; g) real-time communication by the management server (3) on the adherent interface (6) of at least one adherent operator (2A; 2B), geolocation data of the users (4) present in at least one perimeter given around the or each site (20A; 20B) of said adherent operator (2A; 2B), to enable said adherent operator (2A; 2B) to display on its adherent interface (6) accessible by a telecommunication terminal (21; 22 ) the number of users (4) present in real time in said or each perimeter. The method according to claims 1 or 2, further comprising, during the step a) of adhesion, a step a1) of selecting at least one commercial category for the or each site of the operator (2A; 2B), said commercial category being chosen from a list of categories stored on the management server (3). 4. Method according to any one of the preceding claims, further comprising a step h) of real-time communication by the management server (3) on the adherent interface (6) of at least one adherent operator (2A). , the following data: - the location data of at least one other site (20B) belonging to another adherent operator (2B) and present in a given perimeter around at least one site (20A) of said operator (2A) adherent; and - the informative message or messages (1) associated with the or each other site (20B); to enable said adherent operator (2A) to display on his adherent interface (6) accessible by a telecommunication terminal (21; 22) the informative message or messages (1) associated with said or each other site (20B). 5. Method according to claims 3 and 4, wherein, for step h), the or each other site (20B) belongs to at least one same commercial category as the or each site (20A) of said operator (2A) member . 6. Method according to any one of the preceding claims, further comprising the following steps: i) input by at least one user (4) on its user interface (7) accessible by his mobile phone (40), a comment and / or a note (8) in association with an informative message (1) associated with one or more sites (20A; 20B); j) transmitting the comment and / or the note (8), via a telecommunication network, to the management server (3); k) real-time broadcast by the management server (3) on the user interfaces (7) and on the adherent interface (6) of the adherent operator (2A; 2B) concerned, the commentary and / or the note (8), to enable the users (4) and said adherent operator (2A; 2B) to view the comment and / or note (8) on their respective interfaces (7; 6). 7. Method according to any one of the preceding claims, further comprising a step I) of communication by the management server (3) on the adherent interface (6) of at least one adherent operator (2A; 2B), a history over a given period of time of all or part of the following data: informative messages (1) associated with the or at each site (20A; 20B) of said adherent operator (2A; 2B); informative messages (1) associated with at least one other site (20B) belonging to another adherent operator (2B) and present in a given perimeter around at least one site (20A) of said adherent operator (2A); number of users (4) located in a given area around the or each site (20A; 20B) of said adherent operator (2A; 2B); comments and / or notes (8) entered in association with an informative message (1) associated with one or more sites (20A; 20B) of said adherent operator (2A; 2B). 8. Method according to any one of the preceding claims, further comprising the following steps: m) modification of at least one informative message (1), by an operator (2A; 2B) adherent on its accessible adherent interface (6) by a telecommunication terminal (21; 22), n) real-time transmission of the modified information message (1) from the concerned telecommunications terminal (21; 22) to the management server (3); o) broadcast by the management server (3) on the user interfaces (7) of the modified informative message (1) instead of the initial informative message (1). 9. Computer program, characterized in that it comprises code instructions able to control the execution of the steps of the broadcast method according to any one of claims 1 to 8 when it is executed on a management server (3) remote. 10. Computer program, characterized in that it comprises code instructions able to register a user (4) broadcast service issued by the method according to any one of claims 1 to 8 and to provide access to a user interface (7) of said service, when it is executed on a mobile telephone (40) equipped with geolocation means. 11. Provision of a program according to claim 10 on a telecommunication network for download on a mobile phone (40) equipped with geolocation means.