ES2319606A1 - System and method for transmitting personalized content in communication devices - Google Patents

Abstract

The invention described herein relates to a system and a method for transmitting personalized advertising content for communication devices. This system delivers advertising content via one or more mobile communication networks, enabling users to receive personalized advertisements transparently, said advertisements being selected from the transmission centre in accordance with information on the preferences of each user, said information being compiled and processed by an artificial intelligence or statistical unit associated with the communication display device.

Description

System and procedure for the issuance of customized advertising content according to characteristics and user consumption, for communication devices.

Technical sector

Telecommunications Technology, dissemination Sound and television (UNESCO 3325.01).

State of the art

Content broadcast for devices laptops has been possible since the arrival of mobile telephony digital. Although the explosion of these services has come with the marketing of video services over telephone networks 3rd generation mobile or the standards and technologies of audiovisual signal broadcasting for portable devices like DVB-H or MediaFlo.

Audiovisual signal broadcasting for mobile devices is done in the same way as in fixed devices although with adapted features such as You can watch in the DVB-H standard. So far the both common and commercial content are made in a way "one for all" in the broadcasting and broadcasting part, getting the same content and just making a regionalization of the same using different content in the emitters and signal transmitters.

Other systems have been made for the Internet or television distribution systems with fixed receivers, although the possibilities of portable devices are much greater than those mentioned.

Among the related patented systems with the management of advertising can be revered several that They are more or less similar to this.

Microsoft Corp. has a patent "Automatically Inserting Advertisements into Source Video Content Playback Streams ", US2007204310, which collects a system and methods for the automatic insertion of advertising in video sources. This patent is limited to the insertion of advertising in the video, not covers the integration of that video in a mobile communication network, either DVB or 3G as in the present, nor the related aspects With the transmission.

Google Inc. also has two patents "Targeted Mobile Advertisements", WO2007098487, which defines a method to generate advertising content to transmit to mobile devices after receiving request from a terminal; Y, "Suggesting and / or Providing Targeting Criteria for Advertisements ", KR20060130155, which synthesizes a set of keywords with terms-categories of classification that serve as support to select the ads Served to a destination. The first patent works on devices mobile, but unlike the present only on networks of In addition, the sending of advertising is on demand, not being integrated in the audiovisual and transparent flow for the user as it is in this one. The second includes a set of terms to improve customization, the goal of This patent is to achieve this through the information of the system, without entering the parameter determination or ontological classifications.

In a similar line Glenbrook Associated Inc. registered a patent "System and Method for Generating and Delivering Personalized Content ", WO2007084793, which configures a multimedia system for content customization for a individual user Glenbrook's patent presents a model for customize content but does not include the management of them in the communication network like this, nor the procedural detail for the advertising content that is included in this patent.

Discovery Communicat Inc. has three patents in this environment: "Internally Targeted Advertisements using Television Delivery Systems ", AU2002356545," Targeting Advertisiments to Televisions Terminals ", HK1048037, and "Assigning Targeted Advertisements to Multiple Broadcast Channels ", HK1048038. The first describes an architecture multichannel to allow the sending of targeted advertising directly to television terminals connected to a center data or a cable header; the second picks up a model of databases, specific hardware and communications of the devices with the central to improve the personalization of the advertising that is managed by the previous patent; and the third, it facilitates methods for managing the model of advertising customization with disconnections by groups of interest within the defined architecture. This set of patents is focused on the television broadcasting environment in cable networks with their peculiarities, against the objective of work in mobility networks presented in this patent.

From Product Engine Inc. the Patent "Method, Algorithm, and Computer Program for Optimizing the Performance of Messages Including Advertisements in an Interactive Measurable Medium ", US2007050204, which details the method, procedures, algorithm, system and programming with in order to improve and optimize the management of advertising campaigns in markets such as the Internet, where it is possible thanks to the interactivity receive additional information from users. This patent focuses on the collection and management of information user through their interaction, is much smaller scope that the patent presents, since this integrates the management of the content and transport network along with the acquisition of User information for the purpose of personalization.

Prime Res Alliance E Inc has a patent "Delivering Targeted Advertisements to the Set-Top-Box", US
2005278743, which defines the use of an additional channel to dump personalized advertising content on a television user receiver.

This patent focuses on the environment of conventional television receivers, not mobility based on dump content for additional channels and not in its management joint and integrated in the media flows.

In Europe, two patents have been found that They work in a similar environment:

"Interactive television broadcast system uses two video signals on single channel with alternative views combined with advertisements "of NPTV (France), FR2793987, and "Switching device for changing television program to alternative  program, e.g. for determining effectiveness of advertisements " from FRAUNHOFER GES FORSCHUNG (Germany), DE19840522.

The first manages a double shipment of information, that of the main program and associated announcements and that of a second delivery of announcements; and your final viewing at the election of user adjusting the display with control signals transmitted and the contents recorded in a memory of the receiver. The second presents a model of content management based on a switch installed on the television receiver or on the recorder and provide a second input signal to the TV based on the control information you receive. Both patents are designed for conventional television receivers, there is direct user interaction when selecting the content which determines the differences with the patent presented since it is possible to use networks in mobility and get a view of the contents transparently to The end user.

Explanation of the invention.

The system and procedure for issuing customized advertising content according to characteristics and user consumption, for communication devices that are presents, is a solution for delivery through at least one communications network that then allows individual viewing from multimedia files to a number of communication devices electronics with video and audio playback capabilities and that allows this data delivery to be selective based on user characteristics according to an intelligent system that allows to extract the characteristics of the user and therefore that receive those personalized advertising content instead of the reproduction of commercial content disseminated to all the users.

Thus, at the beginning of a period ordinary advertising, the user of the communication device, that has implemented the system, will begin to visualize a series of commercial multimedia content selected from the own issuer and previously stored in the terminal, especially designed to satisfy your personal preferences and preferences.

In the context of this invention, the device communication can be any electronic device of communication, such as a mobile terminal, a receiver of television, a GPS, an electronic agenda, or any other device capable of communicating with the outside.

In a system based on this model, a content provider or broadcaster (2) sends the audio signal, video or both by some method of transmission by waves (5). The communication device itself (1), when executing the option of audio or video playback commands, through the manager device (13) and via a connection in a network of communications (6), the request for access to the content service personalized.

While the user is viewing any audio or video content on the server (3) starts the assignment of personalized content to deliver. For it use is made both of the information provided by the own user as from the inferred through his behavior with regarding all the content presented, in addition to reading the timestamps introduced in the broadcast by the broadcaster. TO at the same time, and by connecting in a communications network (6) Between server (3) and the communication device (1), a study of how much content is necessary within the next block to submit, for which it should be taken into account how much block time is available and what content is found already present in the mass storage device (12) of the communication device (1). Due to the small size of these contents, sending to the communication device too It can be done through network connections. The system will work regardless of whether the content files to send are encrypted or encrypted or not.

At the moment when in the transmission of Audio and video commercial content are displayed, the server player (11) must start the presentation of the chosen content; in the case of not having the content on time a static image previously saved in the communication device During this period, the User behavior will continue to be monitored with the objective of providing information to the evolutionary system of content selection (32) of the server (3) and thus facilitate the Content choice method.

All actions performed by the user, from connection time to viewing, as per example the attitude of this one in front of the presented contents, obtained through a direct user interaction with the communication device (1) or by external feedback of biometric user data; or the interaction with the communication device (1), will be saved on the server (3) for its statistical treatment and the subsequent presentation of results of this treatment on the web server (4). The data that have been stored on user behavior is will send when the user finishes viewing the broadcast of audio and video, completely or partially, so that the modifications that can be done in the evolutionary system of selection of contents (32) are produced gradually.

Statistics to display on the web server (4) may be customized by the system administrator, connecting to it through some type of connection communications (7).

Within this system, the device communications (1), which has the ability to present information and reproduction of multimedia content, which you will own each of the registered users will have at least the following modules:

- a player (11),

- a mass storage device (12),

- a device manager (13),

- a system to capture consumption and user preferences (14).

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The player (11), whose functionality The main one is to play the multimedia content received, both the audio and video stream and custom content (which will be provided by the server content manager (3)), will also offer the possibility of selecting the channel to present at any time according to the user's decision. This It implies that there can be a change at the moment you are viewing the personalized content chosen for the user.

The mass storage device (12) is it will be in charge of saving whole blocks, or parts, of those custom content from the server (3) that has not been could be reproduced, either by user interaction or because the time available for submission was less than the Block's own duration. This device can be both external to the mobile device, how to be integrated in it. If he communication device does not have this module, or if it is not wants to make use of it, the transmission of content files to communication device is not stored in the device Mass storage (12) but reproduces without the need for Store it completely before viewing.

The device manager (13) is the module system architecture main part of the communication device (1). He will coordinate manage and carry out communications with the server (3), informing you of the events performed by the user (as per example, channel change, device shutdown, etc.). its The first function will be to send a message to the server at start the application to indicate the device availability

Other information of interest sent can be: the change of channel by the user, if at the time of that change a personalized content was being reproduced or not, what was the last of these contents reproduced, etc. It will also keep a record of the blocks presented and those stored for later reuse.
zación.

The consumption capture system and User preferences (14) capture the consumption information of the user of the individual programs, and sends it to the base of data (31) at the end or between means of the display audiovisual so that the user data processing system from the server (3) extract the features and adapt the personalized commercial information that will be sent to Username.

The system server (3) constitutes a large part of the intelligence of the system. He is in charge of the selection of information to be sent to subscribers, taking into account data about them as well as their preferences, manifested both by them and induced by their Actions. It consists, at least, of:

- database (31),

- a selection of contents (32),

- a content manager (33).

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The database (31) will store all the data of user. It will also include the contents available for your dissemination, cataloged according to their content. Finally you will have of a series of labels to finish modeling the relationship between users and personalized content.

Content selection (32) is a module based on artificial intelligence and will be responsible for relating contents available with the users present. It will be a system evolutionary that you learn from user interaction as well as of certain variables of the same environment. Now this system has the ability to instead use a system Evolutionary content selection for personalization of content for the user, use a predictive algorithm statistic based on user data stored in the server (for example a content based selection system in the socio-economic data of the user) or said selection It is done by a person manually.

The content manager (33) is the module Main on the server side. Directs the execution of tasks to perform. It also incorporates a small database with connected users, the size in seconds of the next block of personalized content for each of them, as well as custom content stored in each communication device (1).

This module directs content selection according to user and, once chosen, is responsible for sending it to the user before it is necessary to issue it. Finally, this module is will make a statistical treatment of all the information  handled. The statistics generated will be sent through a communications connection (7) to the web server (4) for Subsequent presentation

The web server (4) is the portal where they will be presented the statistics received from the content manager of the server to, in this way, have a complete view of both the operation of the system as of its evolution, making the Access to all this information is as simple as possible.

The communications that are maintained between all The parts of the system are:

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he sending personalized content to the mass device of storage (12) by means of a connection in a network of communications (6) such as by cable or system wireless;

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the channels broadcast by the broadcaster aerially (5);

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the data sent by the device (1) to the server (3) by a connection in a communications network (6), to register in the service and connect to it, as well as all the information of interaction with the system;

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the Statistical data, once processed, is sent to the web server (4) to be displayed, through a communications connection (7).

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Description of the drawings

Figure 1 represents the system for issuance of personalized advertising content proposed in the present invention, where (1) is a communication device, (2) is a content provider or broadcaster, (3) is a server, (4) is a web server, (5) are the channels broadcast by the broadcaster aerially, (6) a connection in a network of communications and (7) the communications connection used to send the user behavior data to the web server  (4).

Figure 2 is a schematic representation of the components of the communications device where (11) a player, (12) a mass storage device, (13) a device manager and (14) a consumer feedback system and User preferences

Figure 3 is a representation of the server where (1) is a database of the user and the files of contents to be disseminated, (32) an evolutionary system of selection of contents based on evolutionary artificial intelligence, which select the contents for each user and (33) a manager of contents (33) which incorporates a database with information of connected users and content for these.

DISCLOSURE OF AN EMBODIMENT OF THE INVENTION

In a practical implementation all begin from the communication device (1), which in this case is a mobile phone or electronic phonebook with connection capability to internet, the user starts the device manager (13), this sends the user and the content manager (33) of the server (3) password and is sent via a connection (using the protocol IP) secure (6). If the user is subscribed to the service they will be request the time table that goes on the television broadcast to know when the next block of multimedia content arrives commercial and its duration. Otherwise the form is sent Subscription to the service.

The device manager (13) will start the player (11), it makes use of those APIs (such as Mobile Media API JSR 135) that allow the reproduction of multimedia content received from the broadcaster (2) or from the custom content server. It also allows the possibility of playing video available on an http link and of there you will get the requested temporary planning. Also, look at your mass storage device (12) yes, from any session Previously, there were commercial multimedia contents not shown.

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During this period the behavior of the user will continue to be monitored in order to provide in this way information to the evolutionary system of selection of contents (32) and thus facilitate the method of choosing contents.

The interaction with the storage block massive (12) is done with the File Connection APIs (JSR 75) and SATSA (JSR 177) that provide card access capabilities SIM, as well as the device file system including in he memory expansion card. This information is also sent to the server (3).

This data received by the manager of server contents (33) (3) will be communicated to the system evolutionary content selection (32) which, through a system of artificial intelligence (for example based on neural networks or similar expert system), would select the contents more adequate, taking into account the necessary time as well as the user to whom these contents are directed.

The contents and user data will be stored in a controlled relational database (31) by a MySQL manager. The communication device (1) will have constancy and will maintain a file with the user's behavior with respect to the commercial multimedia contents shown. This information will be sent to the server content manager (33) at the end of television viewing. Manager update the relevant databases.

During this period the behavior of the user will continue to be monitored in order to provide in this way information to the artificial intelligence block and thus facilitate the method of content selection.

The web server (4) will display the data statistics selected by the system administrator responsible for maintaining the database and the web portal and that may be selected from a menu, on the same server. To do This action the administrator will have to identify.

For its development in the system it has been chosen the J2ME platform with the MIDP and CLDC profile and their packages optional, due to the advantages offered. As the possibility of have a user friendly interface or the ability to Play video on the selected terminals.

In the case of the player (11) (or player ) use is made of those APIs that allow the reproduction of multimedia content received from the broadcaster (2) or from the customized content server (such as Mobile Media API JSR 135). It also allows the possibility of playing video available on an http link, so it would be unnecessary for the terminal to receive such content and store it but it would be enough to make an IP connection to that link and display it on the screen.

The interaction with the storage block Massive will be done with the File Connection (JSR 75) and SATSA APIs (JSR 177) that provide SIM card access capabilities, as well as the terminal file system, including in 61 the memory expansion card

The device manager (13) will be also developed in JAVA. Communications with the server (3) custom content will be made through secure IP (6) wireless connections (https protocol with SSL), necessary for user authentication and subsequent server interaction (3). Via 3G or WiMax in case of be available, in the area that the user is, these last.

The web portal (4) is developed with DHTML and XML presentation of operating statistics. To limit access to information only to system administrators the use of secure https connections (7) is proposed. These pages are they will host a web server, in our case Apache.

In the case the channels broadcast by the airborne broadcaster (5), will be made through connections DVB-H, to ensure proper shipping and receiving of multimedia content.

All actions performed by the user, from the time of connection to your attitude towards contents presented, will be saved on the server (3) in a relational database (31) for its statistical treatment and the Subsequent presentation of the results of this treatment in the web portal (4). The data that has been stored on the User behavior will be sent when the user finishes watch television, so that the modifications that can be do in the artificial intelligence system occur gradually.

Claims (9)

1. Content broadcasting system Custom advertising for communications devices which includes:

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\ vtcortauna a communication device (1), which in turn has the following components or modules:

?

\ vtcortauna a media player (11)

?

\ vtcortauna a mass storage device (12) of customized content

?

\ vtcortauna a device manager (13) in charge of coordinating, managing and carrying out communications with the server (3), notifying him via a connection in a communications network (6) the activation of the media player (11) and informing him of the events made by the user related to the reproduction of multimedia content

?

\ vtcortauna a system for capturing consumption and user preferences (14)

-

\ vtcortauna a server (3) for selecting the information that will be sent to the users and which in turn comprises the following modules:

?

\ vtcortauna a database (31) of user data and content files to be disseminated

?

\ vtcortauna an evolutionary system of content selection (32), based on evolutionary artificial intelligence, which selects the contents for each user based on their recorded behavior according to the events related to the reproduction of multimedia content sent by the device manager (13)

?

\ vtcortauna a content manager (33) that also incorporates a database with information on the connected users and the contents for them

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\ vtcortauna A web server (4) for the presentation of information, consumption statistics and workload, received from the server content manager (33).

2. Procedure for issuing personalized advertising content for communication devices for use with the system described in claim 1 characterized in that it includes the following steps:

to)

The communication device (1) notifies through the device manager (13) and through a connection in a communications network (6) the activation of the program playback of video, audio or both to the server (3) and information identification on the user who connects and on the networks of communication used, or on the device communication (1) through which the connection is made.

b)

The server (3) selects, by means of a system evolutionary content selection (32) based on intelligence artificial evolutionary and depending on the behavior of each user regarding multimedia content playback sent by the device manager (13), the files of contents to be transmitted to each communication device (one).

C)

The server content manager (33) transmits to the mass storage device (12) of each device communication (1) the content files selected in the previous stage, through one or more connections in a network of communications (6), including the indication of the moment in which these selected content files should be displayed in the media player of the communication device (one).

d)

At the times indicated by the manager of contents (33), the selected content files are reproduce on communication devices (1) replacing the content that was being viewed on the media player by the content files selected for the user of transparent and without the need for interaction by the Username.

and)

The communication device (1) monitors the user behavior in relation to the contents displayed, during the transmission of content files custom.

F)

At the end of the device connection communication (1) the device manager (13) sends the information stored to the database (31) of the server and from it analyze in the evolutionary system of content selection (32)

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g)

The web server (4) will show the statistics of consumptions and workload received from the server (3) by a communications connection, which may be selected by a system administrator.

3. Method according to claim 2, characterized in that the user's behavior in relation to the displayed content files is obtained by direct user interaction with the communication device (1) or by externally collecting the user's biometric data from said contents. . 4. Method according to claim 2 and 3 characterized in that instead of using an evolutionary system of content selection for the personalization of contents for the user, a statistical predictive algorithm based on the user data stored on the server or Well, this selection is made by a person manually. 5. Method according to claim 2 characterized in that the device manager (13) sends user behavior information only at the end of the video, audio or both playback program. 6. Method according to claim 2 in the that the terminal has a series of multimedia content, which are selected within the same terminal using an algorithm statistic, stage b) being eliminated and shown as custom data in stage e). Method according to claim 2, characterized in that when the user visualizes the content files in the communication device, if they had not arrived in time, a static image stored in the mass storage device would be displayed. Method according to claim 2, characterized in that in the stage of transmission of content files to the communication device, the information to be sent is not stored in the mass storage device (12) but is reproduced without the need to store it completely prior to the visualization 9. Method according to claim 2 characterized in that in the stage of transmission of content files to the communication device, the content files to be sent are encrypted or encrypted.