ES1243909U - Advertising device based on LED technology for use on vehicles (Machine-translation by Google Translate, not legally binding) - Google Patents

Abstract

Advertising device based on led technology for use on vehicles, designed for its fixation centered on a roof rack and in the longitudinal direction of advance of the vehicle, showing dynamic advertising screens from each side of the vehicle, characterized by integrating the following elements; A. Main body according to a longitudinal casing with a trapezoidal cross section and decreasing horizontal sections at a greater height, which contains on its lateral faces with a greater surface area, windows in which the corresponding display screen based on LED technology is located and arranged at an angle five degrees of inclination inwards with respect to the vertical plane. B. Incorporation in the previous housing of the control system based on the use of 4G mobile phone technology or similar and technology that allows the wireless interconnection of WIFI-type electronic devices. C. Both accessories connect the main body to the luggage rack or vehicle roof rack using the corresponding fixing screws. D. Connection socket for the vehicle's own battery. (Machine-translation by Google Translate, not legally binding)

Description

DESCRIPTION

Advertising device based on LED technology for use on vehicles.

Object of the invention

The invention, as expressed in the statement of the present specification, refers to a mobile advertising support based on LED-type or similar lighting elements designed to be placed on the roof of motor vehicles, in order to display advertising messages, that may vary cyclically.

This invention is applicable in the field dedicated to the manufacturing of support infrastructure for digital dynamic advertising technology, specially adapted for use on the roof of a vehicle or the like.

Background of the Invention

As it is known, advertising today is of utmost importance when selling a product, which is why such advertising is disseminated in the most varied ways in order to attract the public.

In this sense, the effectiveness of static advertising is decreasing and, consequently, companies tend to offer their products in addition to these means through any other means that attracts attention.

In this regard, it is already common in our cities to incorporate advertising on vehicles, such as buses, trams, taxis or promotional vehicles, in order to attract attention. The problem with this solution is that the advertising that is available on the vehicle is fixed, so it is not possible to reach different groups of consumers, so it only has to focus on a certain sector. Additionally, this type of conventional advertising involves administrative or planning costs, in materials and execution associated with the changes in the signage, which are not negligible.

With the application of new technologies in all areas of society, dynamic digital advertising emerges that encompasses digital elements whether they are advertising or not; It is the advertising that is reproduced in multimedia supports and that we can see on screens placed in cafes, shops, shopping centers, airports, shops in general and optimized places on public roads. Thus, the attractiveness of dynamic digital advertising is already beyond doubt.

In addition, it is an advertising medium that day by day improves its presentation, content and results characteristics, since it is combined with technology; It allows for increasingly advanced developments incorporating, for example, interactivity, the use of social networks, new designs and multiple locations.

Thus, taking into account the state of the art in the matter, there are some inventions identified by publication number and title, respectively, in which related proposals are made;

• ES1025497U, "Advertising support for vehicles".

• ES 1066874U, "Advertising support".

• ES1141689U, "Advertising and signaling device for moving LEDs".

In this regard, the state of the art does not show any proposed proposal in which an advertising medium specially adapted for use on vehicles for dynamic digital advertising is proposed.

Then by way of conclusion, the "Advertising device based on LED technology for use on vehicles" provides, with respect to the state of the art, the following additional advantages;

• Adapted design and selection of the type of light incorporated within the framework of applicable road safety legislation that does not dazzle other drivers, and optimizes the advertising impact on two independent display faces.

• The great speed with which it is placed on the vehicles without using specific means or personnel with specific qualifications.

• Content management from the cloud without physical interaction with the vehicle or the support itself.

• Aerodynamic design of the longitudinal advertising support to the direction of vehicle movement and specially adapted to the circulation of vehicles on urban or inter-urban routes.

• Low manufacturing cost, low consumption that does not affect the operation of the vehicle itself and low operating cost.

Explanation of the invention

By way of explanation of the invention, the "Advertising device based on LED technology for use on vehicles" conceived for its fixation centered on the roof rack and in the longitudinal direction of advance of the vehicle, in order to show from each side of the vehicle dynamic advertising screens, based on the integration of the following elements;

A. Main body according to a longitudinal casing with a trapezoidal cross section and decreasing horizontal sections at a greater height, which contains on its lateral surfaces with a larger surface area, windows in which the corresponding display screen is located based on LED technology and arranged at an angle five degrees of inclination inwards with respect to the vertical plane, so that the generated light beam is projected slightly above the horizontal plane.

B. Incorporation in the previous housing of the control system based on the use of 4G mobile phone technology or similar and technology that allows wireless interconnection of WIFI-type electronic devices.

C. Both accessories connect the main body to the luggage rack or vehicle roof rack using the corresponding fixing screws.

D. Connection socket for the vehicle's own battery.

Obviously, the set has been conceived for its decentralized operation using a computer program for this purpose that is accessed from any point with an internet connection, from which new content can be entered, display programs can be set or the presentation can be adjusted thereof.

Brief description of the drawings

To complement the description that is being made and in order to help a better understanding of the characteristics of the invention, a set of drawings is included as an integral part of said description, where, by way of illustration and not limitation, it has been represented the next:

Figure 1.- Plan view of "Advertising device based on LED technology for use on vehicles" once installed on a vehicle.

Figure 2.- Front view of "Advertising device based on LED technology for use on vehicles" once installed on a vehicle.

Figure 3.- Rear view of "Advertising device based on LED technology for use on vehicles" once installed on a vehicle showing the opening of the beam of light it projects.

Figure 4.- Side view of "Advertising device based on LED technology for use on vehicles" once installed on a vehicle and showing the connection of the assembly to the vehicle battery.

Figure 5.- Main perspective view of detail of "Advertising device based on LED technology for use on vehicles" once attached to the cow of the vehicle.

Figure 6.- Main perspective view of detail of accessories for connecting the main body to the luggage rack or vehicle roof rack using the corresponding fixing screws.

Figure 7.- Main perspective view of the fixing screws detail.

In the mentioned figures the following constituent elements can be highlighted:

1. Roof rack of the vehicle.

2. Surrounding casing.

3. Connection accessories.

4. Display screen.

5. Power socket.

6. Vehicle battery.

7. Fixing screws.

PREFERRED EMBODIMENT OF THE INVENTION

As a preferred embodiment of the "Advertising device based on LED technology for use on vehicles", it can be carried out for its central fixing to the roof of a taxi (1), and on the longitudinal plane of the same as shown in Figures 1-4, according to the configuration shown in Figure 5 according to a longitudinal casing (2) with the shape of a straight pyramid trunk with a rectangular base and parallel horizontal faces, which are fixed to the vehicle roof rack (1) making use as shown in Figure 6, of both connection accessories (3) of the wraparound casing (2) to the vehicle roof rack (1) using the corresponding fixing screws (7). By way of example, fixing screws (7) have been arranged in stainless steel and M-6x60 mm cylinder head, provided with the corresponding "Grower" type washer as shown in Figure 7.

The system is complemented by the corresponding socket (5) for connecting the assembly to the battery of the vehicle (6) itself, as shown in Figure 4.

By way of illustration only, technical data of an embodiment is provided as a continuation of the embodiment example;

Technical characteristics of the surround module

Monitor size 960 x 320 mm. double-sided

Face module size 1250 x 250 x 420 mm.

Monitor resolution 280 x 80 / double-sided

Module material Aluminum

Exterior use environment

Technical characteristics of the screen

TECHNICAL PARAMETERS

Pixel size 4mm.

19213in1SMD Pixel Consumption

Module measures 320 X 160 mm.

Module resolution in dots 80 x 40 dots

Exterior use environment

OPTICAL PARAMETERS

Color All color

Grayscale 4096 levels

Brightness 0-5500cd

Optimal viewing distance 5-30m.

Best viewing angle 140 ° (W) 120 ° (H)

Input voltage 12v

Maximum power consumption 550 W module

Average power consumption 200 W

Working temperature -20 ° C ~ + 50 ° C

Working humidity 10% ~ 95%

Video, image and text input signal

4G Wifi control system

From the described set, its use does not harm other drivers, even when the vehicle is parallel to another vehicle, since the impact is irrelevant on the basis that a low-light luminaire has been used and, on the other hand, the screen has a inclination on the vertical by 5 ° so that the projection of the light beam is slightly raised on the horizontal plane as shown in Figure 3.

Therefore, by way of conclusion, there is no significant influence on any driver located in the main area of influence of the light without any restriction regarding compliance with the requirements derived from the applicable road safety regulations.

Obviously, the described set also houses the corresponding content control system provided with communication by way of example through the implementation of 4G technology and WIFI connection, so that it can be operated using the corresponding APP type application or similar, from a point with internet access to manage administrative and operational parameters resident on a cloud server. It is not considered necessary to make this description more extensive so that any person skilled in the art understands the scope of the invention and the advantages derived from it in its different applications adapted to the type of vehicle on which it is installed or the type of roof rack to which it is attached.

The components used in the manufacture of the different elements that make up the implementation, their technical characteristics including their shape, dimensioning, design, or technology for their implementation using other techniques or devices on the market, will be subject to variation as long as This does not imply an alteration in the essential nature of the invention.

Once the expressed concept has been established, the claims note is drawn up below, summarizing the novelties that are desired to claim.

Claims (1)

1. Advertising device based on LED technology for use on vehicles conceived for its fixation centered on a roof rack and in the longitudinal direction of advance of the vehicle, showing dynamic advertising screens from each side of the vehicle, characterized by integrating the following elements; A. Main body according to a longitudinal fence with a trapezoidal cross section and decreasing horizontal sections at a greater height, which contains on its lateral faces with a larger surface area, windows in which the corresponding display screen based on LED technology is located and arranged at an angle five degrees of inclination inwards with respect to the vertical plane. B. Incorporation in the previous carease itself of the control system based on the use of 4G mobile phone technology or similar and technology that allows the wireless interconnection of WIFI-type electronic devices. C. Both accessories connect the main body to the luggage rack or vehicle roof rack using the corresponding fixing screws. D. Connection socket for the vehicle's own battery.