ES1081556U - Support for advertising (Machine-translation by Google Translate, not legally binding) - Google Patents

Abstract

Advertising support (1) characterized in that it comprises: - a first rigid sheet (2) whose cross section is u-shaped and has fixing means located on its external curved face for a flexible sheet (3); - two second rigid sheets (8) whose shape is identical to that of the cross section of the first metal sheet and whose bent side (9) opposite the curved side (9) of the u is bent, and are fixed to the ends of the first rigid sheet (2), with the folded sides directed towards the interior of the first rigid sheet (2); - two third rigid sheets (4) or supports of substantially rectangular shape that are fixed by means of hinges (6) to the folded side (9) opposite the curved side of the second rigid sheets (8) and - a flexible sheet (3) capable of being printed and of dimensions and shape substantially equal to the outer curved face of the first rigid sheet (2). (Machine-translation by Google Translate, not legally binding)

Description

  Advertising support

Object of the invention

The invention object of the present report is framed within the sector of the technical of the accessories for the furniture of the stores, in particular within the sector of the technique of the advertising supports to enhance the presence of the products in the linear or exhibitors.

The object of the present invention is a support for advertising that can be coupled to a linear or to an exhibitor and which comprises a curved surface on which a flexible sheet is fixed, capable of being printed with information or advertising of the products exhibited in said linear or exhibitors

Background of the invention

The evolution of the sale of products to the consumer generated the so-called supermarkets in the last century and the so-called hypermarkets in the sixties, also in the last century. The first hypermarket that opens in Europe is a center of the French distribution chain Carrefour that opened in 1963.

Both supermarkets and hypermarkets, which were initially for the sale of groceries, have been adapted for other sectors, currently having establishments dedicated to DIY products, accessories and spare parts for the car, electronics products, Books and a multitude of products.

In both supermarkets and hypermarkets the merchandise is accessible to the public in free service, that is, the consumer takes the products directly and transfers them to the collection points or, in the slang of the sector, line of boxes.

The way to place the products in these establishments depends on the type of product. A usual way of storing the products, which do not need refrigeration, is in metal shelves that either have a series of shelves at different heights or have the so-called skewers, which are bars attached to the

vertical wall of the shelf and where the products are hung. These shelves have a structure composed of bars, a vertical wall and a base to prevent their fall and are usually metallic.

When products need refrigeration they are stored in bunkers or refrigerated shelves.

The shelves, bunkers, refrigerated shelves or other elements for the placement of goods are called in the linear sector, which are placed on one side and another of the aisles of the stores in groups of certain length. A problem that professionals face when placing the products in the linear ones is how to highlight those products of the other products with the aim of selling a specific product or a specific brand. This has been resorted to

, very different techniques ranging from packaging design to the situation of

products within the store and more specifically where they are placed in the linear.

Even with all the techniques developed, it is sometimes difficult for the consumer to locate and distinguish the product they are looking for, so that they do not buy any product or take another product that is not the one that the manufacturer or seller wants, losing both the manufacturer Products such as stores selling or decreasing your profit margin.

Description of the invention

The advertising support object of the present description offers an optimal solution to indicate where the products are placed, advertise them and separate them from other similar products.

Advertising support includes the following elements:

•

A first rigid sheet whose cross section has a U-shaped landscape and has fixing means to fix a flexible sheet on its outer curved face.

•

Two second rigid sheets whose shape is identical to that of the cross section of the first rigid sheet and whose folded side opposite the curved side of the U is folded, said second rigid sheets are fixed to the

ends of the first rigid sheet, with its folded sides directed towards the inside of the first rigid sheet.

•

Two third rigid sheets or supports of substantially rectangular shape that are fixed by hinges to the folded side of the second rigid sheets. Said third rigid sheets serve as fixation of the support for advertising in the exhibitor furniture.

•

A flexible sheet capable of being printed and of dimensions and shape substantially equal to the outer curved face of the first rigid sheet.

The first rigid sheet may have on its inner faces one or more ribs parallel to the longitudinal axis of said first rigid sheet.

The material from which the advertising support is manufactured can be metallic, in particular aluminum.

The fixing means of the flexible sheet can be an adhesive applied to the outer curved face of the first rigid sheet.

Description of the figures

Figure 1: Front perspective of the advertising support

Figure 2: Rear perspective of an advertising media explosion

References Used

one.

Advertising support

2.

First rigid sheet whose cross section is U-shaped

3.

Flexible sheet

Four.

Third rigid sheets or supports

5.

Holes

6.

Hinges

7.

Nerves

8.

Second rigid U-shaped sheet

9.

Folded side

Preferred Embodiment of the Invention

The figures accompanying this description reflect the preferred embodiment of the advertising support.

Figure 1 shows a perspective of the advertising support (1), made of aluminum, in which the third rigid sheets or supports (4) are open to be able to be fixed to the sides or the beams of the display unit, not shown, by means of screws that pass through the holes (5).

Figure 2 represents an explosion of the components of the advertising support

(1) which shows the hinges (6) that join the third rigid sheets or supports (4) to the second rigid U-shaped sheets (8) on their folded side (9). The hinge of the supports allows easy transport and storage of the

15 invention.

The flexible sheet (3) is also shown, which in this case is attached to the outer curved face of the first rigid sheet (2) whose cross section is in the form of

U. The nerves (7) are also shown on the inner face of the first rigid sheet.

Claims (5)

1. Advertising support (1) characterized in that it comprises:

•

A first rigid sheet (2) whose cross section has a U-shaped landscape and has fixing means located on its outer curved face for a flexible sheet (3);

•

Two second rigid sheets (8) whose shape is identical to that of the cross section of the first sheet metal and whose folded side (9) opposite the curved side (9) of the U is folded, and are fixed to the ends of the first rigid sheet (2), with the folded sides directed towards the inside of the first rigid sheet (2);

•

Two third rigid sheets (4) or supports of substantially rectangular shape that are fixed by hinges (6) to the folded side (9) opposite to the curved side of the second rigid sheets (8) and

•

A flexible sheet (3) capable of being printed and of dimensions and shape substantially equal to the outer curved face of the first rigid sheet (2).

2.

Advertising support (1) according to claim 1 characterized in that the first rigid sheet (2) has on its inner faces one or more ribs (7) parallel to the longitudinal axis of the first rigid sheet (2).

3.

Advertising support (1) according to any of the preceding claims characterized in that the material of the advertising support is metallic.

Four.

Advertising support (1) according to claim 3 characterized in that the metallic material is aluminum.

5.

Advertising support (1) according to any of the preceding claims characterized in that the fixing means are an adhesive.

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