ES1075409U - Advertising device (Machine-translation by Google Translate, not legally binding) - Google Patents

Advertising device (Machine-translation by Google Translate, not legally binding) Download PDF

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Publication number
ES1075409U
ES1075409U ES201130837U ES201130837U ES1075409U ES 1075409 U ES1075409 U ES 1075409U ES 201130837 U ES201130837 U ES 201130837U ES 201130837 U ES201130837 U ES 201130837U ES 1075409 U ES1075409 U ES 1075409U
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ES
Spain
Prior art keywords
advertising
support
longitudinal channel
channel
flattened
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
ES201130837U
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Spanish (es)
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ES1075409Y (en
Inventor
Ignacio Iriarte Sanllehi
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
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Individual
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Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to ES201130837U priority Critical patent/ES1075409Y/en
Publication of ES1075409U publication Critical patent/ES1075409U/en
Application granted granted Critical
Publication of ES1075409Y publication Critical patent/ES1075409Y/en
Priority to AU2012202909A priority patent/AU2012202909A1/en
Priority to MX2014001109A priority patent/MX352750B/en
Priority to US14/236,149 priority patent/US9208702B2/en
Priority to EP12778123.5A priority patent/EP2698781B1/en
Priority to JP2014523351A priority patent/JP6023194B2/en
Priority to BR112014002128-7A priority patent/BR112014002128B1/en
Priority to KR1020147005485A priority patent/KR101517102B1/en
Priority to PT127781235T priority patent/PT2698781T/en
Priority to PCT/ES2012/070590 priority patent/WO2013017722A2/en
Priority to PE2014000113A priority patent/PE20141882A1/en
Priority to ES12778123.5T priority patent/ES2619852T3/en
Priority to EP15197512.5A priority patent/EP3010006B1/en
Priority to RU2014107712/12A priority patent/RU2599703C2/en
Priority to AU2012291931A priority patent/AU2012291931A1/en
Priority to PT151975125T priority patent/PT3010006T/en
Priority to ARP120102768 priority patent/AR091295A1/en
Priority to ES15197512T priority patent/ES2797690T3/en
Priority to CL2014000217A priority patent/CL2014000217A1/en
Priority to ZA2014/01420A priority patent/ZA201401420B/en
Priority to CO14041782A priority patent/CO6890082A2/en
Anticipated expiration legal-status Critical
Expired - Fee Related legal-status Critical Current

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Abstract

Advertising device, characterized in that it comprises: - a support (1) flattened with a lower support surface, and superiorly a longitudinal channel (11), which is delimited by two side walls (12) having transverse holes (13) ); - three-dimensional advertising motifs (2), of a flexible material with shape memory and uniform thickness, having a lower bead (21) for coupling in the longitudinal support channel (11); and - fastening elements (3) mounted through the transverse holes (13) of the side walls (12) of the longitudinal channel (11) and of holes (22) defined in the heel (21) of the advertising motifs (2). (Machine-translation by Google Translate, not legally binding)

Description

Dispositivo publicitario.Advertising device

Objeto de la invenciónObject of the invention

La presente invención se refiere a un dispositivo publicitario, destinado a colocar unos motivos publicitarios en una posición sensiblemente vertical sobre el suelo o terreno de, por ejemplo, un campo deportivo, sin que constituya ningún riesgo para las personas a su alrededor, y proporcionando un alto impacto visual en las persona que lo aprecian.The present invention relates to a advertising device, intended to place some motives advertising in a substantially vertical position on the ground or land of, for example, a sports field, without constituting no risk to the people around you, and providing a High visual impact on the people who appreciate it.

Campo de aplicación de la invenciónField of application of the invention

El dispositivo publicitario es aplicable a la exposición de publicidad sobre terrenos diversos y especialmente, aunque no de forma limitativa, en campos deportivos.The advertising device is applicable to the advertising exhibition on diverse fields and especially, although not limited, in sports fields.

Antecedentes de la invenciónBackground of the invention

Es común que en campos deportivos y lugares donde se celebran eventos con gran concurrencia de público se coloquen dispositivos publicitarios de distinta índole con el fin de aprovechar la atención de tantas personas. Estos dispositivos publicitarios tienen más impacto cuando existe una transmisión por televisión de algún partido o evento que se lleva a cabo en el lugar, por ejemplo un partido de fútbol en un estadio. Por esta razón los dispositivos publicitarios buscan mejorar su aspecto atrayente.It is common that in sports fields and places where events with large audience are held are place advertising devices of different kinds in order to Take advantage of the attention of so many people. These devices advertising have more impact when there is a transmission by television of any party or event that takes place in the place, for example a football match in a stadium. For this reason advertising devices seek to improve their appearance attractive.

Es conocido el modelo de utilidad español ES1073117 por "Dispositivo publicitario para porterías deportivas" que describe un dispositivo que comprende un elemento laminar transparente en una posición vertical o inclinada, dotada con unos soportes inferiores, también de constitución transparente, para su disposición detrás de la red de una portería. Sobre este elemento laminar se encuentran unas zonas opacas o semitransparentes, de color igual o semejante al color de la citada red, para la formación de un diseño, letrero o logotipo. El dispositivo crea el efecto óptico de que las zonas opacas o semitransparentes están incorporadas en la red de la portería, apreciado desde varios puntos de vista.The Spanish utility model is known ES1073117 by "Advertising device for goals sports "which describes a device comprising an element transparent sheet in a vertical or inclined position, equipped with lower supports, also of transparent constitution, for disposal behind the net of a goal. About this laminar element are opaque areas or semi-transparent, of the same color or similar to that color network, for the formation of a design, sign or logo. He device creates the optical effect that opaque areas or semi-transparent are incorporated into the goal net, appreciated from various points of view.

La principal desventaja de este dispositivo es que con lluvia o alta humedad del ambiente, la lámina transparente se empaña o acumula gotas de agua, haciéndose visible lo que provoca una reducción del impacto visual, e impide una visualización clara de la publicidad. Otro de los inconvenientes de este dispositivo es que puede causar lesiones a las personas o jugadores en caso de choque.The main disadvantage of this device is that with rain or high humidity of the environment, the transparent sheet water drops or accumulates drops of water, making visible what causes a reduction of visual impact, and prevents a clear visualization of advertising. Another disadvantage of this device is which can cause injury to people or players in case of shock.

El solicitante de la presente invención desconoce la existencia de antecedentes que resuelvan de forma satisfactoria la problemática expuesta.The applicant of the present invention ignores the existence of antecedents that resolve so satisfactory the exposed problem.

Descripción de la invenciónDescription of the invention

El dispositivo publicitario, objeto de esta invención presenta unas particularidades técnicas destinadas a ofrecer un aspecto novedoso y visualmente atractivo, sin constituir ningún riesgo para la seguridad de las personas que se encuentran a su alrededor, principalmente para los deportistas que participan en un evento deportivo donde se ha instalado dicho dispositivo.The advertising device, object of this invention presents some technical peculiarities destined to offer a novel and visually attractive appearance, without constituting no risk to the safety of people who are at around it, mainly for athletes who participate in a sporting event where said device has been installed.

De acuerdo con la invención, el dispositivo publicitario comprende: - un soporte que define una superficie de apoyo, y superiormente un canal longitudinal delimitado por dos paredes laterales que presentan unos orificios transversales; - unos motivos publicitarios de un material flexible, con memoria de forma y espesor uniforme, que presentan un talón inferior para el acoplamiento en el canal longitudinal de soporte y; - unos elementos de fijación de los motivos publicitarios, montados a través de los orificios transversales de las paredes laterales del canal y de unos orificios definidos en los talones de los motivos
publicitarios.In accordance with the invention, the advertising device comprises: - a support defining a support surface, and superiorly a longitudinal channel delimited by two side walls that have transverse holes; - advertising motifs of a flexible material, with uniform shape and thickness memory, which have a lower heel for coupling in the longitudinal support channel and; - fixing elements of the advertising motifs, mounted through the transverse holes of the side walls of the channel and of holes defined in the heels of the motifs
advertising

De esta forma los motivos publicitarios pueden conformar letras de palabras, logos, dibujos y figuras diversas, que quedan en disposición erguida sobre el suelo, de forma atractiva y sin ningún elemento o cuerpo que respalde su posición en la parte posterior, tal como sucede con los carteles y otros dispositivos. El efecto visual es que los motivos publicitarios están ubicados verticalmente sobre el suelo o terreno del campo deportivo, con un volumen tridimensional proporcionado por su espesor. Para aumentar el efecto tridimensional o de espesor, se puede dotar a los laterales de los motivos publicitarios de un color distinto al de las caras anterior y posterior de los mismos. A este dispositivo no le afecta la humedad o lluvia en su visualización, no produce reflexiones o brillos de focos o del sol que dificulten su apreciación o
visionado.In this way the advertising motifs can form letters of words, logos, drawings and diverse figures, which remain in an upright arrangement on the ground, in an attractive way and without any element or body that supports its position in the back, as it happens with The posters and other devices. The visual effect is that the advertising motifs are located vertically on the ground or terrain of the sports field, with a three-dimensional volume provided by its thickness. In order to increase the three-dimensional or thick effect, the sides of the advertising motifs may be given a different color from the front and back sides thereof. This device is not affected by humidity or rain in its visualization, it does not produce reflections or brightness of spotlights or sun that hinder its appreciation or
viewed.

El soporte aplanado presenta unos pasajes verticales para el montaje de unos elementos de anclaje al suelo. De esta forma se asegura que aunque se empuje el dispositivo o el viento sea fuerte no se produzca la caída del mismo.The flattened support has some passages verticals for mounting anchoring elements to the ground. From This form ensures that even if the device or the device is pushed wind is strong the fall of the same does not occur.

El talón de los motivos publicitarios presenta un grueso igual al del canal longitudinal del soporte, lo que determina que los motivos publicitarios una vez introducidos en el canal longitudinal queden dispuestos en un mismo plano, realizándose su fijación respecto a dicho canal longitudinal mediante elementos de fijación transversales.The heel of advertising motifs presents a thickness equal to that of the longitudinal channel of the support, which determines that the advertising reasons once introduced in the longitudinal channel are arranged in the same plane, performing its fixation with respect to said longitudinal channel by means of elements of transversal fixation.

En una realización preferente, el material flexible y con memoria de forma con el que están realizados los motivos publicitarios es EVA (etileno vinil acetato). Este material es ligero y en caso de que un deportista colisione o empuje los motivos publicitarios, estos ceden sin causarle daño alguno. Los motivos publicitarios empujados recuperan su posición erguida anterior en cuanto cesa la fuerza de empuje.In a preferred embodiment, the material flexible and memory shape with which the Advertising reasons is EVA (ethylene vinyl acetate). This material It is light and in case an athlete collides or pushes advertising reasons, these yield without causing any damage. The pushed advertising motifs recover their upright position anterior as soon as the pushing force ceases.

Los motivos publicitarios pueden ser independientes entre sí, para su colocación alineada en el canal longitudinal del soporte; o pueden formar un único cuerpo encontrándose en este caso unidos mediante un talón común, con lo que la instalación en el soporte aplanado es más sencilla y su fijación en el interior del canal se puede realizar con un menor número de elementos pasantes de fijación.Advertising reasons can be independent of each other, for alignment aligned in the channel longitudinal of the support; or they can form a single body being in this case united by a common heel, with what that installation in the flattened bracket is simpler and its fixation inside the channel can be done with a minor number of fixing fasteners.

En una realización, el soporte presenta en su superficie exterior una lámina o capa decorativa de aspecto igual o equivalente al terreno del campo deportivo o superficie en que se vaya a instalar el dispositivo publicitario. Por ejemplo esta lámina puede presentar un color verde con una textura adecuada, equivalente al césped de un campo de fútbol, de tal manera que dicho soporte se confunda visualmente con el terreno y que el espectador solo aprecie los motivos publicitarios, tal como si flotaran sobre el campo.In one embodiment, the support presents in its outer surface a sheet or decorative layer of equal appearance or equivalent to the field of the sports field or surface on which Go to install the advertising device. For example this sheet may have a green color with an appropriate texture, equivalent to the grass of a soccer field, in such a way that said support is visually confuse with the terrain and that the viewer only appreciates advertising motifs, just as if they floated on the field.

Descripción de las figurasDescription of the figures

Para complementar la descripción que se está realizando y con objeto de facilitar la comprensión de las características de la invención, se acompaña a la presente memoria descriptiva un juego de dibujos en los que, con carácter ilustrativo y no limitativo, se ha representado lo siguiente:To complement the description that is being performing and in order to facilitate the understanding of characteristics of the invention, is attached herein descriptive a set of drawings in which, for illustrative purposes and not limiting, the following has been represented:

- La figura 1 muestra una vista en perspectiva del dispositivo con un varios motivos publicitarios colocados, y uno extraído para la observación del talón inferior.- Figure 1 shows a perspective view of the device with several advertising motives placed, and one extracted for observation of the lower heel.

- La figura 2 muestra una vista en perspectiva de una puesta en práctica del dispositivo sobre un campo deportivo.- Figure 2 shows a perspective view of a device implementation on a field sports.

- La figura 3 muestra una variante de realización del soporte formado, en este caso, por unas pletinas transversales fijadas por debajo del canal longitudinal.- Figure 3 shows a variant of realization of the support formed, in this case, by plates transverse fixed below the longitudinal channel.

- La figura 4 muestra una vista en alzado frontal de un ejemplo de realización de unos motivos decorativos formados en un único cuerpo y provistos de un talón inferior común.- Figure 4 shows an elevation view front of an example of realization of decorative motifs formed in a single body and provided with a lower heel common.

Realización preferente de la invenciónPreferred Embodiment of the Invention

Como se puede observar en las figuras referenciadas el dispositivo comprende un soporte (1) aplanado con una superficie inferior de apoyo, y superiormente un canal longitudinal (11), el cual está delimitado por dos paredes laterales (12) que presentan unos orificios transversales (13).As can be seen in the figures referenced the device comprises a support (1) flattened with a lower support surface, and superiorly a channel longitudinal (11), which is delimited by two side walls (12) that have transverse holes (13).

En dicho canal longitudinal (11) son acoplables unos motivos publicitarios (2), tridimensionales, conformados en un material flexible, con memoria de forma y espesor uniforme, en este caso EVA.In said longitudinal channel (11) they are attachable advertising motifs (2), three-dimensional, formed in a flexible material, with uniform shape and thickness memory, in this EVA case.

En el ejemplo mostrado en las figuras 1 a 3, dichos motivos publicitarios (2) tridimensionales, son independientes y disponen inferiormente de respectivos talones para su acoplamiento y fijación en el interior del canal longitudinal (11). En la variante mostrada en la figura 4, los motivos publicitarios (2) están formados en un único cuerpo y disponen inferiormente de un talón común (21) para su acoplamiento y fijación sobre el canal longitudinal (11) del soporte (1).In the example shown in Figures 1 to 3, said three-dimensional advertising motifs, are independent and have respective heels inferiorly for its coupling and fixation inside the longitudinal channel (eleven). In the variant shown in Figure 4, the reasons advertising (2) are formed in a single body and have inferiorly of a common heel (21) for coupling and fixing on the longitudinal channel (11) of the support (1).

El talón o los talones (21) de los motivos publicitarios (2) presentan un grueso igual al ancho del canal longitudinal (11) del soporte (1) aplanado para su colocación ajustada en su interior, de modo que dichos motivos publicitarios queden dispuestos coplanariamente. El dispositivo comprende unos elementos de fijación (3), en este caso unos tornillos y tuercas, montados a través de los orificios transversales (13) de las paredes laterales (12) y de los orificios (22) de los talones (21) de los motivos publicitarios
(2).The heel or heels (21) of the advertising motifs (2) have a thickness equal to the width of the longitudinal channel (11) of the support (1) flattened for its adjusted placement inside, so that said advertising motifs are arranged coplanarly . The device comprises fasteners (3), in this case screws and nuts, mounted through the transverse holes (13) of the side walls (12) and the holes (22) of the heels (21) of advertising reasons
(2).

Cabe mencionar que soporte (1) del canal longitudinal (11) puede presentar diferentes geometrías; así, por ejemplo, en las figuras 1 y 2 el soporte presenta una configuración aplanada y define sendas superficies continuas a ambos lados del canal longitudinal (11), mientras que en la variante de la figura 3, está constituido por unas pletinas transversales fijadas por debajo del canal longitudinal (11).It is worth mentioning that support (1) of the channel Longitudinal (11) can have different geometries; so by example, in figures 1 and 2 the support has a configuration flattened and defines continuous surfaces on both sides of the longitudinal channel (11), while in the variant of figure 3, It consists of transverse plates fixed below of the longitudinal channel (11).

En ambos casos el soporte (1) dispone a los lados del canal longitudinal (11) de unos pasajes verticales (14) para el montaje de unos elementos de anclaje al suelo o terreno, no representados.In both cases the support (1) provides the sides of the longitudinal channel (11) of vertical passages (14) for mounting anchoring elements to the ground or ground, no represented.

El soporte (1) aplanado presenta en su superficie exterior una lámina (15) decorativa para su camuflado con el terreno sobre el cual está colocado.The flattened support (1) presents in its outer surface a decorative sheet (15) for camouflaging with the land on which it is placed.

Una vez descrita suficientemente la naturaleza de la invención, así como un ejemplo de realización preferente, se hace constar a los efectos oportunos que los materiales, forma, tamaño y disposición de los elementos descritos podrán ser modificados, siempre y cuando ello no suponga una alteración de las características esenciales de la invención que se reivindican a continuación.Once nature is sufficiently described of the invention, as well as a preferred embodiment, for the appropriate purposes that the materials, form, size and arrangement of the elements described may be modified, as long as this does not imply an alteration of the essential features of the invention claimed in continuation.

Claims (5)

1. Dispositivo publicitario, caracterizado porque comprende: - un soporte (1) aplanado con una superficie inferior de apoyo, y superiormente un canal longitudinal (11), el cual está delimitado por dos paredes laterales (12) que presentan unos orificios transversales (13); - unos motivos publicitarios (2) tridimensionales, de un material flexible con memoria de forma y espesor uniforme, que presentan un talón (21) inferior para el acoplamiento en el canal longitudinal (11) de soporte; y - unos elementos de fijación (3) montados a través de los orificios transversales (13) de las paredes laterales (12) del canal longitudinal (11) y de unos orificios (22) definidos en el talón (21) de los motivos publicitarios (2).1. Advertising device, characterized in that it comprises: - a support (1) flattened with a lower support surface, and superiorly a longitudinal channel (11), which is delimited by two side walls (12) that have transverse holes (13 ); - three-dimensional advertising motifs (2), of a flexible material with uniform shape and thickness memory, having a lower heel (21) for coupling in the longitudinal support channel (11); and - fasteners (3) mounted through the transverse holes (13) of the side walls (12) of the longitudinal channel (11) and holes (22) defined in the heel (21) of the advertising patterns (2). 2. Dispositivo, según la reivindicación 1, caracterizado porque el soporte (1) aplanado presenta a los lados del canal longitudinal (11) unos pasajes verticales (14) para el montaje de unos elementos de anclaje.Device according to claim 1, characterized in that the flattened support (1) has vertical passages (14) on the sides of the longitudinal channel (14) for mounting anchoring elements. 3. Dispositivo, según cualquiera de las reivindicaciones anteriores, caracterizado porque el talón (21) de los motivos publicitarios (2) presenta un grueso igual al del canal longitudinal (11) del soporte (1) aplanado.Device according to any of the preceding claims, characterized in that the heel (21) of the advertising patterns (2) has a thickness equal to that of the longitudinal channel (11) of the flattened support (1). 4. Dispositivo, según cualquiera de las reivindicaciones anteriores, caracterizado porque el material flexible y con memoria de forma con el que están realizados los motivos publicitarios (2) es EVA (etileno vinil acetato).4. Device according to any of the preceding claims, characterized in that the flexible and memory-shaped material with which the advertising motifs are made (2) is EVA (ethylene vinyl acetate). 5. Dispositivo, según cualquiera de las reivindicaciones anteriores, caracterizado porque el soporte (1) aplanado presenta en su superficie exterior una lámina (15) o capa decorativa.5. Device according to any of the preceding claims, characterized in that the flattened support (1) has on its outer surface a sheet (15) or decorative layer.
ES201130837U 2011-08-01 2011-08-01 ADVERTISING DEVICE Expired - Fee Related ES1075409Y (en)

Priority Applications (21)

Application Number Priority Date Filing Date Title
ES201130837U ES1075409Y (en) 2011-08-01 2011-08-01 ADVERTISING DEVICE
AU2012202909A AU2012202909A1 (en) 2011-08-01 2012-05-17 Advertising device
ARP120102768 AR091295A1 (en) 2011-08-01 2012-07-30 ADVERTISING DEVICE
ES15197512T ES2797690T3 (en) 2011-08-01 2012-07-30 Advertising device
PT127781235T PT2698781T (en) 2011-08-01 2012-07-30 Advertising device
RU2014107712/12A RU2599703C2 (en) 2011-08-01 2012-07-30 Advertising device
EP12778123.5A EP2698781B1 (en) 2011-08-01 2012-07-30 Advertising device
JP2014523351A JP6023194B2 (en) 2011-08-01 2012-07-30 Advertising equipment
BR112014002128-7A BR112014002128B1 (en) 2011-08-01 2012-07-30 advertising device
KR1020147005485A KR101517102B1 (en) 2011-08-01 2012-07-30 Advertising device
MX2014001109A MX352750B (en) 2011-08-01 2012-07-30 Advertising device.
PCT/ES2012/070590 WO2013017722A2 (en) 2011-08-01 2012-07-30 Advertising device
PE2014000113A PE20141882A1 (en) 2011-08-01 2012-07-30 ADVERTISING DEVICE
ES12778123.5T ES2619852T3 (en) 2011-08-01 2012-07-30 Advertising device
EP15197512.5A EP3010006B1 (en) 2011-08-01 2012-07-30 Advertising device
US14/236,149 US9208702B2 (en) 2011-08-01 2012-07-30 Advertising device for diverse terrain
AU2012291931A AU2012291931A1 (en) 2011-08-01 2012-07-30 Advertising device
PT151975125T PT3010006T (en) 2011-08-01 2012-07-30 Advertising device
CL2014000217A CL2014000217A1 (en) 2011-08-01 2014-01-29 Advertising device comprising a support with a lower support surface and a longitudinal housing in its upper area for the assembly and fixing of three-dimensional advertising motifs, means for fixing the advertising motifs, and means for fixing the support to the ground.
ZA2014/01420A ZA201401420B (en) 2011-08-01 2014-02-25 Advertising device
CO14041782A CO6890082A2 (en) 2011-08-01 2014-02-27 Advertising device

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
ES201130837U ES1075409Y (en) 2011-08-01 2011-08-01 ADVERTISING DEVICE

Publications (2)

Publication Number Publication Date
ES1075409U true ES1075409U (en) 2011-10-06
ES1075409Y ES1075409Y (en) 2012-01-13

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Family Applications (1)

Application Number Title Priority Date Filing Date
ES201130837U Expired - Fee Related ES1075409Y (en) 2011-08-01 2011-08-01 ADVERTISING DEVICE

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Country Link
ES (1) ES1075409Y (en)

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