EP3230936A4 - Traitement et analyse de données d'utilisateur servant à déterminer la qualité de mots-clés - Google Patents

Traitement et analyse de données d'utilisateur servant à déterminer la qualité de mots-clés Download PDF

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Publication number
EP3230936A4
EP3230936A4 EP15879259.8A EP15879259A EP3230936A4 EP 3230936 A4 EP3230936 A4 EP 3230936A4 EP 15879259 A EP15879259 A EP 15879259A EP 3230936 A4 EP3230936 A4 EP 3230936A4
Authority
EP
European Patent Office
Prior art keywords
analysis
processing
user data
determine keyword
keyword quality
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP15879259.8A
Other languages
German (de)
English (en)
Other versions
EP3230936A1 (fr
Inventor
Jian Zhang
Stephen SIMBURG
Mingyuan ZHONG
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
eBay Inc
Original Assignee
eBay Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by eBay Inc filed Critical eBay Inc
Publication of EP3230936A1 publication Critical patent/EP3230936A1/fr
Publication of EP3230936A4 publication Critical patent/EP3230936A4/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0244—Optimization
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
EP15879259.8A 2015-01-20 2015-12-22 Traitement et analyse de données d'utilisateur servant à déterminer la qualité de mots-clés Withdrawn EP3230936A4 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US201514601114A 2015-01-20 2015-01-20
PCT/US2015/067477 WO2016118284A1 (fr) 2015-01-20 2015-12-22 Traitement et analyse de données d'utilisateur servant à déterminer la qualité de mots-clés

Publications (2)

Publication Number Publication Date
EP3230936A1 EP3230936A1 (fr) 2017-10-18
EP3230936A4 true EP3230936A4 (fr) 2018-05-23

Family

ID=56417573

Family Applications (1)

Application Number Title Priority Date Filing Date
EP15879259.8A Withdrawn EP3230936A4 (fr) 2015-01-20 2015-12-22 Traitement et analyse de données d'utilisateur servant à déterminer la qualité de mots-clés

Country Status (4)

Country Link
EP (1) EP3230936A4 (fr)
KR (1) KR101942834B1 (fr)
CN (1) CN107209897A (fr)
WO (1) WO2016118284A1 (fr)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10165064B2 (en) * 2017-01-11 2018-12-25 Google Llc Data packet transmission optimization of data used for content item selection
KR101926350B1 (ko) 2017-03-24 2018-12-10 주식회사 에코마케팅 키워드 군집별 그룹 스코어에 기반한 키워드 광고에서의 자동 입찰 시스템, 방법 및 입찰 관리 서버
CN111639255B (zh) * 2019-03-01 2023-12-29 北京字节跳动网络技术有限公司 搜索关键词的推荐方法、装置、存储介质及电子设备

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7788131B2 (en) * 2005-12-15 2010-08-31 Microsoft Corporation Advertising keyword cross-selling
US7809740B2 (en) * 2006-03-29 2010-10-05 Yahoo! Inc. Model for generating user profiles in a behavioral targeting system
US20110035276A1 (en) * 2009-08-05 2011-02-10 Arpita Ghosh Automatic Campaign Optimization for Online Advertising Using Return on Investment Metrics
US20110145058A1 (en) * 2009-12-15 2011-06-16 Yun Liu Method and a system for keyword valuation
CN103582886B (zh) * 2011-06-03 2017-04-19 郑珍雨 有效关键词选择系统及有效关键词选择方法

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
No further relevant documents disclosed *

Also Published As

Publication number Publication date
EP3230936A1 (fr) 2017-10-18
CN107209897A (zh) 2017-09-26
KR20170098881A (ko) 2017-08-30
WO2016118284A1 (fr) 2016-07-28
KR101942834B1 (ko) 2019-01-29

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