EP2942773A1 - Advertising support for a pane and its use - Google Patents

Abstract

In an advertising medium (1) for a pane, comprising a disk-like carrier element (2) made of a transparent material with a shape adapted to the pane, a profile element (6) surrounding the carrier element (2) over at least a portion of the circumference, via which the carrier element (2) in the region of the frame of the disc in particular releasably fixed, and a on the support element (2) can be arranged film (3) which has a particular partially transparent advertising imprint, it is provided that the advertising imprint and formed with an adhesive layer film (3) is glued to a transparent plastic film (4) and on the support element (2) and the profile element (6) is arranged detachably or removably, resulting in not only a simple assembly of such an advertising medium (1) but also a simple and cost-effective exchange of provided with an advertising print foil (3) can be achieved.

Description

The present invention relates to an advertising medium for a disc, comprising a disc-like carrier element of a transparent material with adapted to the disc shape, a support element surrounding at least a portion of the circumference profile element, via which the support member in the region of the frame of the disc in particular is releasably fixed, and a can be arranged on the support element foil, which has a particular partially transparent advertising imprint, as well as to a use of such an advertising medium.

In such an advertising medium for a disc, for example a car rear window or a so-called media disc, it is known to have a film having an advertising imprint, which is usually made of a material which has an adhesive surface on one side, on a carrier element made of a transparent material determine the adhesive surface of the film, whereupon subsequently the carrier element together with the set thereon, the advertising imprinting film on a disc, in particular a car rear window is arranged on or in the context of this rear window. For an arrangement or definition, for example, a profile element is used, which not only for secure support or recording of the support member and the film provided thereon with the advertising imprint, but also allows a particular releasable attachment to the frame of the disc.

Alternatively, such a removable advertising medium can also be provided or arranged on a pane of a building, for example a display pane.

A disadvantage of such known embodiments is in particular the fact that a decrease or a detachment of the glued to the support element film with the advertising imprint in a change of advertising imprint is extremely time consuming and expensive, while currently there are no printable films, which without such adhesive surface are formed.

Alternatively, the entire carrier element could be discarded along with the glued-on foil with the advertising imprint after removal from the disc, which would entail an unreasonable additional expense and material expense for providing each new carrier element in a change in advertising.

The present invention therefore aims to improve an advertising medium or a media disc of the type mentioned in that the above-mentioned disadvantages can be reduced or minimized in particular with regard to an excessively high time and cost when changing the advertising imprint and Thus, a total of an advertising medium can be made available, in which a simple and inexpensive change of advertising to be advertised with the advertising is made possible.

To solve these tasks, an advertising medium of the type mentioned is essentially characterized in that the advertising imprint and having an adhesive layer formed film is glued to a transparent plastic film and is arranged detachably or removably on the support element and the profile element. Due to the fact that according to the invention the film having the advertising imprint, which is additionally provided with an adhesive layer, is glued to a transparent further plastic film, the advertising imprint on or in a film-like composite element which consists of two films which can be glued together in a simple manner can be used , to provide. Subsequently, this consisting of two plastic films composite element is disposed on the transparent support member, in particular a recording of both the carrier element of transparent material and the adjoining composite element of two plastic films in the circumference at least partially surrounding profile element is made, so that in further Result in turn on the profile element a particular releasable fixing of the support member as well as the advertising element having composite element on the disc is possible. In this way, such an inventive advertising medium can not only be defined simply together with the film having the advertising imprint on a pane, but moreover it is made possible in a simple manner to remove the carrier element together with the film having the advertising imprint from the pane in order to replace the advertisement , the composite element, which consists of the advertising printing existing film and the other transparent plastic film to remove from the carrier element or from the profile element and immediately a new provided with an advertising film, which is also glued to a transparent plastic film, in turn the support element as well to arrange in the profile element. Thus, in the case of the advertising medium according to the invention, the time-consuming and cost-intensive steps of removing the film adhering to the advertising element and removing the adhesive from the carrier element in order to remove adhesive residues or the like are eliminated.

According to the invention it is proposed to use an advertising medium according to the present invention for an arrangement in or on a car rear window, a pane of a building, for example a display window or the like.

For a special protection of the advertising printing having film as well as for a reliable and mechanically stable positioning is proposed according to a preferred embodiment, that a second carrier element is provided from a transparent material adapted to the disc shape, wherein the advertising imprint having film together with the transparent plastic film is received between the two support elements. It can thus be such a simple and mechanically and structurally stable multilayer construction provide, in which between two disc-like support elements or protective plates, each consisting of a transparent material, such as Plexiglas or the like., Which is included the advertising imprinting film, which is glued to a transparent plastic film.

To support a secure and mechanically stable positioning is also proposed that the at least one support element under bias to the frame of the disc on the profile element can be fixed is, as corresponds to a further preferred embodiment of the advertising medium according to the invention. In this way, the advertising medium can be positioned in a mechanically reliable manner, in particular adapted to an optionally existing curvature of a pane, in particular an automobile rear window, in particular without requiring additional fastening devices.

For a further improvement of the anchoring effect of the advertising medium according to the invention as well as for a reliable positioning and mounting of the film having the advertising imprint, in particular on the carrier element is provided according to a further preferred embodiment, that the profile element substantially continuously over the entire circumference of the at least one support member for fixing or recording of the at least one support element and the advertising imprint having the film is formed.

In order to produce a corresponding advertising effective imprint with cost-effective and in some cases known methods, it is proposed according to a further preferred embodiment that the advertising imprint of the film is formed by a dot matrix, for example by means of screen printing, a punching or the like.

To support the advertising effect is proposed according to a further preferred embodiment that in the profile element at least partially a lighting device is integrated. By integrating a lighting device in the profile element of the advertising medium according to the invention thus the advertising effect can be enhanced, so that when providing such an advertising medium For example, in a motor vehicle, the advertising imprint when the vehicle is parked and nightfall by the lighting device can achieve corresponding additional advertising effects.

For a simple and reliable control and energy supply of an integrated in the advertising device lighting device is proposed according to a further preferred embodiment that the lighting device is coupled to a separate power supply and a controller, in particular timing. Such a control can be coupled, for example, with the ignition of the vehicle, so that it is ensured that, in particular for safety reasons and in consideration of appropriate regulations, the lighting device can be switched on only when the vehicle is turned off and off. By way of example, a lighting of the advertising imprint of the advertising medium according to the invention can be provided via a time control only when the vehicle is parked in the dark. Alternatively or additionally, it is also conceivable to use a sensor for determining an ambient brightness and thus controlling an illumination of the advertising medium which may have to be switched on, in order thus to achieve corresponding energy-saving effects.

When an advertising medium according to the invention is arranged on a delivery window, additional additional advertising effects can likewise be achieved by the additional illumination.

In order to reduce energy consumption for the illumination of the advertising medium according to the invention, it is also proposed in that the lighting device is formed by a band-shaped light source having a plurality of LED lamps, as corresponds to a further preferred embodiment. Such LED lamps not only have a comparatively low energy consumption, but can also be easily and reliably integrated, for example, in a ribbon-like light source.

For a further support or simplification of a secure definition of the advertising medium according to the invention, it is proposed according to a further preferred embodiment that additionally projecting securing or holding elements are provided on the carrier element, which can be received or fixed in the profile element.

To simplify the positioning of the individual elements of the advertising medium relative to each other and / or on the disc is proposed according to a further preferred embodiment that the at least one carrier element with a mark, in particular for positioning the advertising imprint having film and / or positioning on the disc is trained.

• Fig. 1 einen schematischen Schnitt durch einen Teilbereich einer ersten Ausführungsform eines erfindungsgemäßen Werbeträgers;
• Fig. 2 eine schematische perspektivische Explosionsansicht eines erfindungsgemäßen Werbeträgers, wobei die einzelnen Elemente bzw. Folien getrennt voneinander dargestellt sind, welche bei der Ausführungsform gemäß Fig. 1 Verwendung finden;
• Fig. 3 einen Schnitt durch eine abgewandelte Ausführungsform insbesondere eines Profilelements eines erfindungsgemäßen Werbeträgers mit einer Beleuchtungsvorrichtung;
• Fig. 4 in einer zu Fig. 3 ähnlichen Darstellung einen Schnitt durch eine weitere abgewandelte Ausführungsform insbesondere eines Profilelements eines erfindungsgemäßen Werbeträgers, wobei zusätzliche Sicherungs- bzw. Halteelemente an einem transparenten Trägerelement vorgesehen sind;
• Fig. 5 das transparente Trägerelement mit den zusätzlichen Sicherungs- bzw. Halteelementen gemäß Fig. 4; und
• Fig. 6 wiederum einen Schnitt durch eine weitere abgewandelte Ausführungsform eines Profilelements eines erfindungsgemäßen Werbeträgers.

The invention will be discussed in more detail with reference to embodiments shown schematically in the accompanying drawings. In this show:

• Fig. 1 a schematic section through a portion of a first embodiment of an advertising medium according to the invention;
• Fig. 2 a schematic perspective exploded view of an advertising medium according to the invention, wherein the individual elements or films are shown separately from each other, which in the embodiment according to Fig. 1 Find use;
• Fig. 3 a section through a modified embodiment, in particular a profile element of an advertising medium according to the invention with a lighting device;
• Fig. 4 in one too Fig. 3 a similar representation of a section through a further modified embodiment, in particular a profile element of an advertising medium according to the invention, wherein additional securing or holding elements are provided on a transparent support member;
• Fig. 5 the transparent support member with the additional securing or holding elements according to Fig. 4 ; and
• Fig. 6 again a section through a further modified embodiment of a profile element of an advertising medium according to the invention.

In Fig. 1 is generally denoted by 1 an advertising medium, wherein a disc-like support member 2 is provided of a transparent material, for example consisting of Plexiglas. Arranged on this carrier element 2 or assigned to this carrier element 2 is a composite element 10 consisting of two layers or layers, which consists of a film 3 provided with an advertising imprint, which is not shown in more detail, and a transparent film, in particular plastic film 4, bonded thereto is formed. For a protection of the foils 3 and 4, similar to the carrier element 2, a further carrier element 5 made of a transparent material, for example, again of plexiglass, is provided.

These elements 2 to 5 are received over at least a portion of their circumference in a profile element 6, wherein this profile element 6 also serves for a determination or positioning of the advertising medium 1 on a disc, not shown, for example in the region of a frame of a car rear window. In the presentation according to Fig. 1 Moreover, a lighting device 7 is schematically indicated on the profile element 6.

From the illustration according to Fig. 2 it can be seen that in addition to the two support elements 2 and 5, which each consist of a transparent material, the intermediate composite element 10 of the two films 3, 4 is formed, which are glued together.

For an exchange of the advertising print carrying composite element 10, which consists of the films 3 and 4, it is thus sufficient in a simple manner, in turn, the designated 6 profile element from the circumference of the layers or layers 2 to 5 to separate and the films 3, 4th between the transparent carrier discs 2 and 5 to remove and replaced by a new composite element 10, which carries a modified advertising print.

It is immediately obvious that an exchange of the foil 3 carrying the advertising print between the two transparent carrier elements or protective plates 2 and 5 can thus be carried out with an extremely low outlay.

In the presentation according to Fig. 2 the profiled element 6 is shown as a profiled element surrounding substantially the entire circumference of the elements or slices 2 to 5, with a lighting device, again schematically shown at 7 is hinted at, which will be discussed in detail below.

For a simple and proper tensioning or fixing of the advertising medium 1, in particular the carrier elements 2 and 5 can be fixed under pretension to the disk not shown in detail.

For a simple and reliable positioning of the individual elements 2 to 5 of the advertising medium 1 relative to each other and to a disc are also in Fig. 2 Marking or positioning elements 8 indicated.

In the presentation according to Fig. 3 a modified embodiment of a profile element 11 is shown, wherein in addition to a profile element 12, for example, again made of plastic, in which, as will be explained below, again several layers or layers of the advertising are introduced, in addition a rubber or plastic element thirteenth is provided, which allows an additional seal in a positioning on a disc.

In addition, a stiffening or securing element 14 is provided in the profile element 12, which has two mutually prestressed arms 15 for receiving the layers or layers of the advertising medium.

At the in Fig. 3 embodiment shown is for the advertising medium, in turn a designated 2 support member made of a transparent material, on which in turn the composite element 10, consisting of the film 3 with the advertising imprint not shown and the provided with the film 3 bonded plastic film 4 is provided. In this embodiment, the provision of a second carrier or protective element is dispensed with.

In addition, a receptacle 16 for a designated 17 lighting device is shown on the profile element 11, which is for example formed by a plurality of LED lamps, which are each integrated in a band-like element 18 and recorded. A supply of the lighting device 17 via a schematically indicated power supply 19 via a supply line 20, wherein in the power supply, a corresponding control device, such as a timer 21 may be integrated.

In the modified embodiment according to Fig. 4 a profile element 22 is provided, wherein on the receptacle 23 in turn an additional, for example made of rubber closed profile 24 is provided.

For positioning of the individual elements of the advertising medium takes place in the receptacle 23 a definition of the again designated 2 transparent support member, the interconnected films 3 and 4 and the further support member 5 made of a transparent material. This further carrier element 5 has, as in particular in Fig. 5 shown, additional holding or securing elements 25 on portions of the circumference, so as to achieve a secure and reliable positioning and support.

In Fig. 6 a further modified embodiment of a profile element 26 is shown, wherein in addition to a receptacle 27 is also provided with a reinforcement 28 receiving area 29 is provided.

The film 3 provided with an advertising imprint may be formed, for example, by a film provided with a dot matrix. To obtain a corresponding transparency or transparency, this film 3 can be perforated, for example, to an extent of 50%.

Such an advertising medium can be arranged or used, for example, on a car rear window, as mentioned above, a pane of a building, for example a display window, or the like.

Claims (11)

An advertising medium for a pane, comprising a disk-like carrier element (2) of a transparent material with a shape adapted to the pane, a profile element (6, 11, 22, 26) surrounding the carrier element (2) over at least a portion of the circumference, via which the Carrier element (2) in the region of the frame of the disc in particular releasably fixed, and a on the support element (2) can be arranged film (3) which has a particular partially transparent advertising imprint, characterized in that the advertising imprint and formed with an adhesive layer Film (3) with a transparent plastic film (4) is glued and on the support element (2) and the profile element (6, 11, 22, 26) is arranged detachably or removably. An advertising medium according to claim 1, characterized in that a second carrier element (5) of a transparent material is provided with adapted to the disc shape, wherein the advertising imprint having film (3) together with the transparent plastic film (4) between the two carrier elements ( 2, 5) is received. Advertising medium according to claim 1 or 2, characterized in that the at least one support element (2, 5) under bias to the frame of the disc on the profile element (6, 11, 22, 26) can be fixed. Advertising medium according to claim 1, 2 or 3, characterized in that the profile element (6) substantially continuously over the entire circumference of the at least one support member (2, 5) for fixing or receiving the at least one carrier element (2, 5) and the film (3) having the advertising imprint is formed. Advertising medium according to one of claims 1 to 4, characterized in that the advertising imprint of the film (3) is formed by a dot matrix, for example by means of screen printing, a punching or the like. Advertising medium according to one of claims 1 to 5, characterized in that in the profile element (6, 11) at least partially a lighting device (7, 17) is integrated. Advertising medium according to claim 6, characterized in that the lighting device (17) with a separate power supply (19) and a controller (21), in particular timing is coupled. Advertising medium according to claim 6 or 7, characterized in that the illumination device (17) is formed by a band-shaped light source (18) having a plurality of LED lamps. Advertising medium according to one of claims 1 to 8, characterized in that on the support element (5) additionally projecting securing or holding elements (25) are provided, which in the profile element (22) can be received or fixed. Advertising medium according to one of claims 1 to 9, characterized in that the at least one carrier element (2, 5) with a mark (8), in particular for positioning the advertising printed foil (3) and / or is designed for positioning on the disc. Use of an advertising medium according to one of claims 1 to 10 for an arrangement in or on a car rear window, a pane of a building, for example a display window or the like.

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