EP2783337A4 - Systèmes et procédés pour recommander le placement de publicités sur la base d'une analyse d'activité en ligne inter-réseau - Google Patents

Systèmes et procédés pour recommander le placement de publicités sur la base d'une analyse d'activité en ligne inter-réseau

Info

Publication number
EP2783337A4
EP2783337A4 EP13749163.5A EP13749163A EP2783337A4 EP 2783337 A4 EP2783337 A4 EP 2783337A4 EP 13749163 A EP13749163 A EP 13749163A EP 2783337 A4 EP2783337 A4 EP 2783337A4
Authority
EP
European Patent Office
Prior art keywords
systems
methods
activity analysis
advertisement placement
online activity
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP13749163.5A
Other languages
German (de)
English (en)
Other versions
EP2783337A1 (fr
Inventor
Nova Spivack
Heide Dominick Ter
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
BOTTLENOSE Inc
Original Assignee
BOTTLENOSE Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US13/403,962 external-priority patent/US20120278164A1/en
Application filed by BOTTLENOSE Inc filed Critical BOTTLENOSE Inc
Publication of EP2783337A1 publication Critical patent/EP2783337A1/fr
Publication of EP2783337A4 publication Critical patent/EP2783337A4/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
EP13749163.5A 2012-02-15 2013-02-15 Systèmes et procédés pour recommander le placement de publicités sur la base d'une analyse d'activité en ligne inter-réseau Withdrawn EP2783337A4 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US201261599355P 2012-02-15 2012-02-15
US201261600553P 2012-02-17 2012-02-17
US13/403,962 US20120278164A1 (en) 2011-02-23 2012-02-23 Systems and methods for recommending advertisement placement based on in network and cross network online activity analysis
PCT/US2013/026528 WO2013123462A1 (fr) 2012-02-15 2013-02-15 Systèmes et procédés pour recommander le placement de publicités sur la base d'une analyse d'activité en ligne inter-réseau

Publications (2)

Publication Number Publication Date
EP2783337A1 EP2783337A1 (fr) 2014-10-01
EP2783337A4 true EP2783337A4 (fr) 2015-07-29

Family

ID=48984798

Family Applications (1)

Application Number Title Priority Date Filing Date
EP13749163.5A Withdrawn EP2783337A4 (fr) 2012-02-15 2013-02-15 Systèmes et procédés pour recommander le placement de publicités sur la base d'une analyse d'activité en ligne inter-réseau

Country Status (4)

Country Link
EP (1) EP2783337A4 (fr)
CA (1) CA2864127A1 (fr)
GB (1) GB2510546A (fr)
WO (1) WO2013123462A1 (fr)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10319046B2 (en) * 2012-07-20 2019-06-11 Salesforce.Com, Inc. System and method for aggregating social network feed information
CN106909594B (zh) 2016-06-06 2020-05-05 阿里巴巴集团控股有限公司 信息推送方法及装置
US11334636B2 (en) * 2019-01-29 2022-05-17 Twitter, Inc. Real-time event detection on social data streams
CN110598126B (zh) * 2019-09-05 2023-04-18 河南科技大学 基于行为习惯的跨社交网络用户身份识别方法
CN117217808B (zh) * 2023-07-21 2024-04-05 广州有机云计算有限责任公司 一种智能的活动邀请裂变能力分析预测方法

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060173957A1 (en) * 2005-01-28 2006-08-03 Robinson Eric M Apparatus and method for message-centric analysis and multi-aspect viewing using social networks
US20060282328A1 (en) * 2005-06-13 2006-12-14 Gather Inc. Computer method and apparatus for targeting advertising
US20100030648A1 (en) * 2008-08-01 2010-02-04 Microsoft Corporation Social media driven advertisement targeting
US20100100537A1 (en) * 2008-10-22 2010-04-22 Fwix, Inc. System and method for identifying trends in web feeds collected from various content servers
US20100114946A1 (en) * 2008-11-06 2010-05-06 Yahoo! Inc. Adaptive weighted crawling of user activity feeds

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8055664B2 (en) * 2007-05-01 2011-11-08 Google Inc. Inferring user interests
US20100121707A1 (en) * 2008-11-13 2010-05-13 Buzzient, Inc. Displaying analytic measurement of online social media content in a graphical user interface

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060173957A1 (en) * 2005-01-28 2006-08-03 Robinson Eric M Apparatus and method for message-centric analysis and multi-aspect viewing using social networks
US20060282328A1 (en) * 2005-06-13 2006-12-14 Gather Inc. Computer method and apparatus for targeting advertising
US20100030648A1 (en) * 2008-08-01 2010-02-04 Microsoft Corporation Social media driven advertisement targeting
US20100100537A1 (en) * 2008-10-22 2010-04-22 Fwix, Inc. System and method for identifying trends in web feeds collected from various content servers
US20100114946A1 (en) * 2008-11-06 2010-05-06 Yahoo! Inc. Adaptive weighted crawling of user activity feeds

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of WO2013123462A1 *

Also Published As

Publication number Publication date
GB2510546A (en) 2014-08-06
CA2864127A1 (fr) 2013-08-22
GB201410563D0 (en) 2014-07-30
EP2783337A1 (fr) 2014-10-01
WO2013123462A1 (fr) 2013-08-22

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