EP2695122A1 - Method and system for data transmitting and displaying - Google Patents

Method and system for data transmitting and displaying

Info

Publication number
EP2695122A1
EP2695122A1 EP11862182.0A EP11862182A EP2695122A1 EP 2695122 A1 EP2695122 A1 EP 2695122A1 EP 11862182 A EP11862182 A EP 11862182A EP 2695122 A1 EP2695122 A1 EP 2695122A1
Authority
EP
European Patent Office
Prior art keywords
data
displaying
party
provider
unit
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
EP11862182.0A
Other languages
German (de)
French (fr)
Other versions
EP2695122A4 (en
Inventor
Cyrus Sherwin RAFIZADEH
Ying Hu
Yiji Lin
Schumann Rafizadeh
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
SUZHOU ONE WORLD Tech CO Ltd
Original Assignee
SUZHOU ONE WORLD Tech CO Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by SUZHOU ONE WORLD Tech CO Ltd filed Critical SUZHOU ONE WORLD Tech CO Ltd
Publication of EP2695122A1 publication Critical patent/EP2695122A1/en
Publication of EP2695122A4 publication Critical patent/EP2695122A4/en
Ceased legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal

Definitions

  • the present invention relates to the field of data transmission, and particularly relates to a method and a system for data transmitting and displaying.
  • a data provider providing source data
  • a data processing party processing the source data provided by the data provider, and sending the data to a data displaying party for displaying.
  • an advertiser can be considered as the data provider, who provides contents (source data) to be advertised
  • an advertising agency can be considered as the data processing party, who processes the contents provided by the advertiser so as to form an advertisement
  • an advertising board (including digital display) can be considered as the data displaying party, which is used for displaying the contents provided by the advertiser in the form of the advertisement.
  • the data provider and the data displaying party are often in communication with each other in an off-line manner. That is to say, the data provider is not in direct communication and contact with the data displaying party, and would not specifically instruct and adjust the location and the form of the contents displayed by the data displaying party. As a result, the requirements for real-time data transmitting and controllable data displaying can not be satisfied.
  • the location of the advertising board and the contents displayed on the advertising board can not be seen by the advertiser in real time, and even in a case that the location and contents are known in time, the location of the advertising board and the advertising form still can not be adjusted in time by the advertiser, thus the effect and efficiency of the advertising board are limited greatly.
  • the embodiments of the present invention provide a method and a system for data transmitting and displaying, by which the flexibility of data transmitting and displaying can be improved, thus the efficiency of data transmitting and displaying can be improved, and the system resource can be saved.
  • the present invention provides the following technical solutions.
  • a method for data transmitting and displaying including: presenting comprehensively, by a data processing party, information about data displaying parties;
  • the information about the data displaying parties includes at least locations and data displaying forms of the data displaying parties.
  • the information about the data displaying parties is comprehensively presented by the data processing party on a global map.
  • the step of selecting a data displaying party according to the presented information about the data displaying parties by the data provider is implemented by: when a data displaying party desired by the data provider for data displaying is included in the comprehensively (such as on a global map) or partially (such as on a local map) presented data displaying parties, sending, by the data provider, a displaying request, which includes specific location of the data displaying party desired for data displaying, to the data processing party; receiving displaying feedback information from the data processing party; and if the displaying feedback information indicates that the data displaying party requested for data displaying is working normally or is idle, performing the uploading.
  • the step of selecting a data displaying party according to the presented information about the data displaying parties by the data provider is implemented by: when a data displaying party desired by the data provider for data displaying is not included in the comprehensively or partially presented data displaying parties, sending, by the data provider, a displaying request, which includes specific location where the data is desired to be displayed, to the data processing party; receiving searching feedback information from the data processing party; and if the searching feedback information indicates that a data displaying party is searched out at the specific location by the data processing party and the searched out data displaying party is working normally or is idle, performing the uploading.
  • the selected data processing party instructs the data displaying party to display the uploaded data according to the starting time and the time duration.
  • the direct link between the data provider and the data displaying party is implemented by Wi-Fi, Bluetooth, a mobile phone or other wireless devices.
  • the adjusting by the data provider includes: deleting, updating, modifying or replacing the uploaded and displayed data.
  • the method further includes: before the data processing party instructs the data displaying party to display the data, authenticating the identity of the data provider and auditing the uploaded data, by the data processing party; and if the authentication and the auditing is passed, instructing the data displaying party to display the data.
  • the step of authenticating the identity of the data provider by the data processing party is implemented by: checking, by the data processing party, whether the data provider is already in a trust list; if the data provider is in the trust list, determining that the current data provider passes the identity authentication; and if the data provider is not in the trust list, acquiring identity information of the data provider, acquiring authorization information of the data provider by utilizing the identity information of the data provider, and determining that the data provider passes the identity authentication if the authorization information indicates that the data provider has been authorized.
  • a system for data transmitting and displaying including: a data processing unit, a data providing unit and a plurality of data displaying units; wherein: the data processing unit is configured for comprehensively presenting information about the plurality of data displaying units, receiving data uploaded by the data providing unit, instructing a data displaying unit selected by the data providing unit to display the uploaded data, establishing a direct link between the data providing unit and the selected data displaying unit, and granting a permission for the data providing unit to adjust the data displaying of the selected data displaying party; the data providing unit is configured for selecting a data displaying unit according to the information about the data displaying units presented by the data processing unit, and uploading the data to be displayed; and the data displaying unit is configured for displaying the data uploaded by the data providing unit according to the instruction from the data processing unit.
  • the information about the data displaying units presented by the data processing unit includes at least locations and data displaying forms of the data displaying units.
  • the data providing unit includes: a first sending module, configured for sending a displaying request, which includes specific location of the data displaying unit desired for data displaying, to the data processing unit when the data displaying unit desired by the data providing unit for data displaying is included in the comprehensively or partially presented data displaying units; and a first receiving module, configured for receiving displaying feedback information from the data processing unit, and performing the uploading if the displaying feedback information indicates that the data displaying unit requested for data displaying is working normally or is idle.
  • a first sending module configured for sending a displaying request, which includes specific location of the data displaying unit desired for data displaying, to the data processing unit when the data displaying unit desired by the data providing unit for data displaying is included in the comprehensively or partially presented data displaying units
  • a first receiving module configured for receiving displaying feedback information from the data processing unit, and performing the uploading if the displaying feedback information indicates that the data displaying unit requested for data displaying is working normally or is idle.
  • the data providing unit includes: a second sending module, configured for sending a displaying request, which includes specific location where the data is desired to be displayed, to the data processing unit when the data displaying unit desired by the data providing unit for data displaying is not included in the comprehensively or partially presented data displaying units; and a second receiving module, configured for receiving searching feedback information from the data processing unit, and performing the uploading if the searching feedback information indicates that a data displaying unit is searched out at the specific location by the data processing unit and the searched out data displaying unit is working normally or is idle.
  • a second sending module configured for sending a displaying request, which includes specific location where the data is desired to be displayed, to the data processing unit when the data displaying unit desired by the data providing unit for data displaying is not included in the comprehensively or partially presented data displaying units
  • a second receiving module configured for receiving searching feedback information from the data processing unit, and performing the uploading if the searching feedback information indicates that a data displaying unit is searched out at the specific location by the data processing unit and the searched out data
  • the data processing unit further includes: an auditing module, configured for authenticating an identity of the data providing unit and auditing the data uploaded by the data providing unit before instructing the selected data displaying unit to display the data.
  • an auditing module configured for authenticating an identity of the data providing unit and auditing the data uploaded by the data providing unit before instructing the selected data displaying unit to display the data.
  • data display party is also known as Data Displayer as a short for Data Displayer Platform
  • data processing party is also known as Data Processor for Data Processing Platform.
  • Figure 1 is a schematic flow chart of a method for data transmitting and displaying according to embodiment 1 of the present invention
  • Figure 2 is a schematic flow chart showing an exemplary process of the data provider selecting a data displaying party and uploading data in the method according to embodiment 1 of the present invention
  • Figure 3 is a schematic flow chart showing another exemplary process of the data provider selecting a data displaying party and uploading data in the method according to embodiment 1 of the present invention
  • Figure 4 is a schematic flow chart showing the process of the data processing party authenticating the identity of a data provider in a method according to embodiment 2 of the present invention
  • Figure 5 is a schematic flow chart of a method according to embodiment 3 of the present invention.
  • Figure 6 is a schematic diagram showing a distribution map in the method according to embodiment 3 of the present invention.
  • Figure 7 is a schematic structural diagram of a system for data transmitting and displaying according to embodiment 4 of the present invention.
  • the concept of the present invention is that: by comprehensively presenting information about the data displaying parties, the data provider is enabled to pertinently provide data to be transmitted and displayed. That is to say, a basis for select data to be transmitted and displayed, and an approach for subsequently adjusting the data displaying, are provided to the data provider, thus the flexibility in data transmitting and displaying is improved, the efficiency of data transmitting and displaying is effectively improved, and the system resource is saved.
  • Embodiment 1 of the present invention provides a method for data transmitting and displaying. As shown in Figure 1, the method includes the following steps.
  • Step 110 comprehensively presenting, by a data processing party, information about data displaying parties.
  • the presented information about the data displaying parties at least includes, but not limited to, location and data displaying form of respective the data displaying parties.
  • the data processing party can be, but not limited to, a network-side server. Since the location and the data displaying form of each data displaying party are somewhat fixed, and information about all data displaying parties is gathered at the data processing party, the data processing party may present the information about all data displaying parties in various forms, i.e. may comprehensively present the information about the data displaying parties. For example, the information can be presented by marking on a map: displaying the location of each data displaying party on the map, and marking with corresponding data displaying form at respective locations; or the like.
  • a network-side advertising server is the data processing party, and each advertising board is the data displaying party.
  • the network-side advertising server can directionally or non-directionally present the location of each subordinate advertising board and the form in which the advertising board displays advertisements.
  • Such a presentation may be on an official website, on an indoor or outdoor display screen or the like, in a form such as Google Map or the like; alternatively, the location and advertisement displaying form of each advertising board can be presented on the advertising board it self in the form of a map; the details will not be described herein.
  • Step 120 selecting, by a data provider, a data displaying party according to the presented information about the data displaying parties, and uploading the data to be displayed.
  • the data provider may operate based on, but not limited to, the following two situations.
  • step S1212 receiving displaying feedback information from the data processing party; and if it is determined that the data displaying can be performed at the specific location, which means the data displaying party that is currently requested for data displaying is working normally or is idle to display data, proceeding to step S1213; if it is not determined, stopping the operation;
  • S1213 uploading, by the data provider, the data to be displayed to the data processing party.
  • SI 221 sending, by the data provider, a displaying request which includes the specific location desired for data displaying, to the data processing party;
  • SI 222 receiving searching feedback information from the data processing party; and if a data displaying party is searched out by the data processing party at the specific location, and the data displaying party is working normally or is idle to display data, proceeding to SI 223; otherwise, stopping the operation;
  • SI 223 uploading, by the data provider, the data to be displayed to the data processing party.
  • a network-side advertising server is the data processing party
  • advertising boards are the data displaying parties
  • an advertiser is the data provider. If an advertising board exists at the location where the advertiser desires to advertise, the advertiser may send an advertising request including the location information of the advertising board, to the network-side advertising server; and if it is indicated in the advertising feedback information from the network-side advertising server that the advertising board is available for advertisement displaying, the advertiser may upload the specific contents to be advertised to the network-side advertising server. Otherwise, the operation is ended.
  • the advertiser may send an advertising request including the location information where it desires to advertise, to the network-side advertising server; and if the network-side advertising server determines, after searching, that an advertising board exists at the location where the advertiser desires to advertise, and that the advertising board is available for advertisement displaying, the network-side advertising server returns searching feedback information to the advertiser, and after receiving the searching feedback information, the advertiser may upload the specific contents to be advertised.
  • Step 130 instructing, by the data processing party, the selected data displaying party to display the data uploaded by the data provider, establishing a direct link between the data provider and the data displaying party, and granting permission for the data provider to adjust the data displaying of the data displaying party.
  • the data processing party instructs the data displaying party selected by the data provider to display the uploaded data after receiving the data uploaded by the data provider. It should be noted that when instructing to display the uploaded data, the starting time and the time duration for displaying the uploaded data may be instructed according to the requirement of the data provider, as long as the staring time and the time duration are included in the displaying request sent by the data provider, which will not be described in details. [0046] After instructing to display, the data processing party may establish a direct link between the data provider and the data displaying party according to the practical situation, and grant permission to the data provider to adjust the displaying of the uploaded data on the data displaying party, so that the data provider can adjust the uploaded data without the involvement of the data processing party.
  • the direct link between the data provider and the data displaying party can be implemented through wireless devices such as Wi-Fi, Bluetooth, mobile phone or the like, and the present invention is not so limited.
  • the adjusting by the data provider can include, but not limited to, deleting, updating, modifying or replacing the data uploaded and displayed, or the like, and the present invention is not so limited.
  • embodiment 2 of the present invention also provides a method for data transmitting and displaying.
  • This method has the same basic flow as the above described embodiment 1, and the difference lies in that this method further includes the following steps.
  • Step 140 authenticating, by the data processing party, the identity of the data provider and auditing the uploaded data, before instructing the data displaying party to display data; and if the authentication and the audit is passed, instructing the data displaying party to display the data; otherwise, stopping the operation.
  • the identity authenticating and the data auditing in the present embodiment are one of the indispensable conditions; of course, other conditions are not excluded.
  • conditions such as expense confirming, time authenticating or the like can also be included, which will not be described in details herein.
  • the contents and the form of the data auditing in the present embodiment can both be implemented by known technologies. For example, it may be audited whether the data is in conformity with legal provisions, whether the data is in the possession of owner, whether the data harms the public interests, or the like.
  • the identity authenticating of the data provider performed by the data processor can be implemented in, but not limited to, the following manner as shown in Figure 4:
  • S141 checking, by the data processing party, whether the data provider is already in a trust list; if the data provider is in the trust list, determining that the current data provider passes the identity authentication, and if the data provider is not in the trust list, proceeding to SI 42;
  • SI 42 acquiring the identity information of the data provider, such as user name and log-in password of the data provider, or the like;
  • SI 43 acquiring the authorization information of the data provider by utilizing the identity information of the data provider, and if the authorization information indicates that the data provider is authorized, determining that the data provider passes the identity authentication; if the data provider is not authorized, stopping the operation.
  • S510 publishing, by the network-side advertising server, a distribution map (as shown in Figure 6) of the advertising boards; in the map the location of 8 advertising boards are marked as bubbles, and the information about advertising form of a respective advertising board will pop-up when a respective air bubble is triggered;
  • S520 after the distribution map is obtained by an advertiser terminal and if the location where the advertiser desires to advertise is included in the map with an advertising board existing there, sending, by the advertiser terminal, an advertising request including the location information of the advertising board to the network-side advertising server;
  • S530 after receiving the advertising request sent by the advertiser terminal and if the advertising board requested to display advertisement is working normally or is idle, returning, by the network-side advertising server, an acknowledge to the advertiser terminal;
  • S540 if the advertiser terminal does not obtain the distribution map, or even though the distribution map is obtained, the location where the advertise desires to advertise is not included in the map, sending, by the advertiser terminal, an advertising request including information about the location where the advertiser desires to advertise, to the network-side advertising server;
  • S550 upon receiving the advertising request sent by the advertiser terminal, the network-side advertising server checking whether an advertising board exists at the location requested by the advertiser terminal, and if an advertising board exists at the location and the advertising board is working normally or idle, then returning, by the network-side advertising server, an acknowledgement to the advertiser terminal;
  • S560 upon receiving the acknowledgement returned by the network-side advertising server, uploading, by the advertiser terminal, the specific advertisement contents to be displayed;
  • S570 after receiving the specific advertisement contents uploaded by the advertiser terminal, authenticating the identity of the advertiser terminal and auditing the uploaded specific advertisement contents, by the network-side advertising server; if the advertiser terminal passes the identity authentication and the content passes the auditing, then instructing the advertising board at the location to display the uploaded specific advertisement contents;
  • S580 establishing a direct link between the advertiser terminal and the advertising board, and granting permission for the advertiser terminal to adjust the uploaded specific advertisement contents displayed on the advertising board, by the network-side advertising server.
  • the data provider is enabled to pertinently provide data to be transmitted and displayed. That is to say, a basis for select data to be transmitted and displayed, and an approach for subsequently adjusting the data displaying, are provided to the data provider, thus the flexibility in data transmitting and displaying is improved, the efficiency of data transmitting and displaying is effectively improved, and the system resource is saved.
  • embodiment 4 of the present invention further provides a system for data transmitting and displaying.
  • the system 700 includes: a data processing unit 710, a data providing unit 720 and several data displaying units 730.
  • the data processing unit 710 is used for comprehensively presenting information about the data displaying units 730, for instructing, after receiving the data uploaded by the data providing unit 720, the data displaying unit 730 selected by the data providing unit 720 to display the uploaded data, for establishing a direct link between the data providing unit 720 and the selected data displaying unit 730, and for granting a permission for the data providing unit 720 to adjust the displaying of the uploaded data by the selected data displaying unit 730.
  • the information about the data displaying units 730, which is presented by the data processing unit 710, includes at least location and data displaying form of the respective data displaying units 730.
  • the data providing unit 720 is used for selecting a data displaying unit 730 according to the information about the data displaying units 730 presented by the data processing unit 710, and for uploading the data to be displayed.
  • the data displaying unit 730 is used for displaying the data uploaded by the data providing unit 720 according to the instruction of the data processing unit 710.
  • the data providing unit 720 includes (not shown in Figure 7): a first sending module for sending a displaying request, which includes the specific location of the data displaying unit 730 desired for data displaying, to the data processing unit 710 when the data displaying unit 730 desired by the data providing unit 720 for data displaying is included in the data displaying units 730 comprehensively or partially presented; and a first receiving module for receiving displaying feedback information from the data processing unit 710, and for performing the uploading if the displaying feedback information indicates that the data displaying unit 730 requested for data displaying is working normally or is idle.
  • the data providing unit 720 can further includes (not shown in Figure 7): a second sending module for sending a displaying request, which includes the specific location desired for data displaying, to the data processing unit 710 when the data displaying unit 730 desired by the data providing unit 720 for data displaying is not included in the comprehensively or partially presented data displaying units 730; and a second receiving module for receiving searching feedback information from the data processing unit 710, and for performing the uploading if the searching feedback information indicates that a data displaying unit 730 is searched out at the specific location by the data processing unit 710 and the data displaying unit 730 is working normally or is idle.
  • the data processing unit 710 further includes (not shown in Figure 7) an auditing module for authenticating the identity of the data providing unit 720 and for auditing the data uploaded by the data providing unit 720 before instructing the data displaying unit 730 to display data.
  • the steps of the exemplary methods or algorithms can be implemented with hardware, software modules executed by a processor, or a combination thereof.
  • the software modules may reside in a Random Access Memory (RAM), an internal memory, a Read Only Memory (ROM), an Electrically Programmable ROM, an Electrically-Erasable Programmable ROM, a register, a hard disk, a removable disk drive, CD-ROM, or other types of storage media well known in the prior art.

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Abstract

A method for data transmitting and displaying includes: presenting comprehensively, by a data processing party (710), information about data displaying parties (730); selecting a data displaying party (730) according to the presented information about the data displaying parties (730) and uploading data to be displayed, by a data provider (720); instructing, by the data processing party (710), the selected data displaying party (730) to display the data uploaded by the data provider (720), establishing a direct link between the data provider (720) and the selected data displaying party (730), and granting a permission for the data provider (720) to adjust the data displaying of the selected data displaying party (730). A system for data transmitting and displaying is also disclosed. By using the method and system of the present invention, the flexibility in data transmitting and displaying is improved, the efficiency of data transmitting and displaying is effectively improved, and the system resource is saved.

Description

DESCRIPTION
METHOD AND SYSTEM FOR DATA TRANSMITTING AND DISPLAYING
[0001] This application claims the benefit of priority to Chinese Patent Application No.201110082382.3, entitled "METHOD AND SYSTEM FOR DATA TRANSMITTING AND DISPLAYING", filed on April 1, 2011 with State Intellectual Property Office of PRC, which is incorporated herein by reference in its entirety.
BACKGROUND OF THE INVENTION
[0002] The present invention relates to the field of data transmission, and particularly relates to a method and a system for data transmitting and displaying.
[0003] Presently, with the rapid development of science and technology, more and more data needs to be transmitted and displayed, which mainly involves work of the three parities: a data provider providing source data, a data processing party processing the source data provided by the data provider, and sending the data to a data displaying party for displaying. For example, in the field of advertising, an advertiser can be considered as the data provider, who provides contents (source data) to be advertised; an advertising agency can be considered as the data processing party, who processes the contents provided by the advertiser so as to form an advertisement, and an advertising board (including digital display) can be considered as the data displaying party, which is used for displaying the contents provided by the advertiser in the form of the advertisement.
[0004] However, in such a conventional data transmitting and displaying process, the data provider and the data displaying party are often in communication with each other in an off-line manner. That is to say, the data provider is not in direct communication and contact with the data displaying party, and would not specifically instruct and adjust the location and the form of the contents displayed by the data displaying party. As a result, the requirements for real-time data transmitting and controllable data displaying can not be satisfied. For example, in a conventional advertising architecture, the location of the advertising board and the contents displayed on the advertising board can not be seen by the advertiser in real time, and even in a case that the location and contents are known in time, the location of the advertising board and the advertising form still can not be adjusted in time by the advertiser, thus the effect and efficiency of the advertising board are limited greatly.
[0005] Therefore, there is an urgent need for a data transmitting and displaying method which enables the data provider to instruct and adjust the data displaying party in time, so as to improve the flexibility of data transmitting and displaying, thereby further improving the efficiency of data transmitting and displaying and saving the resource occupied by the data processing party.
SUMMARY OF THE INVENTION
[0006] In view of the above, the embodiments of the present invention provide a method and a system for data transmitting and displaying, by which the flexibility of data transmitting and displaying can be improved, thus the efficiency of data transmitting and displaying can be improved, and the system resource can be saved.
[0007] To solve the above problems, the present invention provides the following technical solutions.
[0008] A method for data transmitting and displaying, including: presenting comprehensively, by a data processing party, information about data displaying parties;
selecting/configuring one or more data displaying parties according to the presented information about the data displaying parties and uploading data to be displayed, by a data provider; and
instructing, by the data processing party, the selected data displaying party to display the data uploaded by the data provider, establishing a direct link between the data provider and the selected data displaying party, and granting a permission for the data provider to adjust the data displaying of the selected data displaying party.
[0009] Preferably, the information about the data displaying parties includes at least locations and data displaying forms of the data displaying parties.
[0010] Preferably, the information about the data displaying parties is comprehensively presented by the data processing party on a global map.
[0011] Preferably, the step of selecting a data displaying party according to the presented information about the data displaying parties by the data provider is implemented by: when a data displaying party desired by the data provider for data displaying is included in the comprehensively (such as on a global map) or partially (such as on a local map) presented data displaying parties, sending, by the data provider, a displaying request, which includes specific location of the data displaying party desired for data displaying, to the data processing party; receiving displaying feedback information from the data processing party; and if the displaying feedback information indicates that the data displaying party requested for data displaying is working normally or is idle, performing the uploading.
[0012] Preferably, the step of selecting a data displaying party according to the presented information about the data displaying parties by the data provider is implemented by: when a data displaying party desired by the data provider for data displaying is not included in the comprehensively or partially presented data displaying parties, sending, by the data provider, a displaying request, which includes specific location where the data is desired to be displayed, to the data processing party; receiving searching feedback information from the data processing party; and if the searching feedback information indicates that a data displaying party is searched out at the specific location by the data processing party and the searched out data displaying party is working normally or is idle, performing the uploading.
[0013] Preferably, if starting time and time duration for data displaying are included in the data uploaded by the data provider, the selected data processing party instructs the data displaying party to display the uploaded data according to the starting time and the time duration.
[0014] Preferably, the direct link between the data provider and the data displaying party is implemented by Wi-Fi, Bluetooth, a mobile phone or other wireless devices.
[0015] Preferably, the adjusting by the data provider includes: deleting, updating, modifying or replacing the uploaded and displayed data.
[0016] Preferably, the method further includes: before the data processing party instructs the data displaying party to display the data, authenticating the identity of the data provider and auditing the uploaded data, by the data processing party; and if the authentication and the auditing is passed, instructing the data displaying party to display the data.
[0017] Preferably, the step of authenticating the identity of the data provider by the data processing party is implemented by: checking, by the data processing party, whether the data provider is already in a trust list; if the data provider is in the trust list, determining that the current data provider passes the identity authentication; and if the data provider is not in the trust list, acquiring identity information of the data provider, acquiring authorization information of the data provider by utilizing the identity information of the data provider, and determining that the data provider passes the identity authentication if the authorization information indicates that the data provider has been authorized.
[0018] A system for data transmitting and displaying, including: a data processing unit, a data providing unit and a plurality of data displaying units; wherein: the data processing unit is configured for comprehensively presenting information about the plurality of data displaying units, receiving data uploaded by the data providing unit, instructing a data displaying unit selected by the data providing unit to display the uploaded data, establishing a direct link between the data providing unit and the selected data displaying unit, and granting a permission for the data providing unit to adjust the data displaying of the selected data displaying party; the data providing unit is configured for selecting a data displaying unit according to the information about the data displaying units presented by the data processing unit, and uploading the data to be displayed; and the data displaying unit is configured for displaying the data uploaded by the data providing unit according to the instruction from the data processing unit.
[0019] Preferably, the information about the data displaying units presented by the data processing unit includes at least locations and data displaying forms of the data displaying units.
[0020] Preferably, the data providing unit includes: a first sending module, configured for sending a displaying request, which includes specific location of the data displaying unit desired for data displaying, to the data processing unit when the data displaying unit desired by the data providing unit for data displaying is included in the comprehensively or partially presented data displaying units; and a first receiving module, configured for receiving displaying feedback information from the data processing unit, and performing the uploading if the displaying feedback information indicates that the data displaying unit requested for data displaying is working normally or is idle.
[0021] Preferably, the data providing unit includes: a second sending module, configured for sending a displaying request, which includes specific location where the data is desired to be displayed, to the data processing unit when the data displaying unit desired by the data providing unit for data displaying is not included in the comprehensively or partially presented data displaying units; and a second receiving module, configured for receiving searching feedback information from the data processing unit, and performing the uploading if the searching feedback information indicates that a data displaying unit is searched out at the specific location by the data processing unit and the searched out data displaying unit is working normally or is idle.
[0022] Preferably, the data processing unit further includes: an auditing module, configured for authenticating an identity of the data providing unit and auditing the data uploaded by the data providing unit before instructing the selected data displaying unit to display the data.
[0023] In the present invention, data display party is also known as Data Displayer as a short for Data Displayer Platform, and data processing party is also known as Data Processor for Data Processing Platform. It can be seen that with the method and the system provided by the present invention, by comprehensively presenting information about the data displaying parties, the data provider is enabled to pertinently provide data to be transmitted and displayed. That is to say, a basis for select data to be transmitted and displayed, and an approach for subsequently adjusting the data displaying, are provided to the data provider, thus the flexibility in data transmitting and displaying is improved, the efficiency of data transmitting and displaying is effectively improved, and the system resource is saved.
BRIEF DESCRIPTION OF THE DRAWINGS
[0024] Technical solutions of the embodiments of the present invention or the prior art will be illustrated more clearly with the following brief description of the drawings. Apparently, the drawings referred in the following description constitute only some embodiments of the invention. Those skilled in the art may obtain some other drawings from these drawings without any inventive labor.
[0025] Figure 1 is a schematic flow chart of a method for data transmitting and displaying according to embodiment 1 of the present invention;
[0026] Figure 2 is a schematic flow chart showing an exemplary process of the data provider selecting a data displaying party and uploading data in the method according to embodiment 1 of the present invention;
[0027] Figure 3 is a schematic flow chart showing another exemplary process of the data provider selecting a data displaying party and uploading data in the method according to embodiment 1 of the present invention;
[0028] Figure 4 is a schematic flow chart showing the process of the data processing party authenticating the identity of a data provider in a method according to embodiment 2 of the present invention;
[0029] Figure 5 is a schematic flow chart of a method according to embodiment 3 of the present invention; [0030] Figure 6 is a schematic diagram showing a distribution map in the method according to embodiment 3 of the present invention; and
[0031] Figure 7 is a schematic structural diagram of a system for data transmitting and displaying according to embodiment 4 of the present invention.
DETAILED DESCRIPTION OF EMBODIMENTS OF THE INVENTION
[0032] The concept of the present invention is that: by comprehensively presenting information about the data displaying parties, the data provider is enabled to pertinently provide data to be transmitted and displayed. That is to say, a basis for select data to be transmitted and displayed, and an approach for subsequently adjusting the data displaying, are provided to the data provider, thus the flexibility in data transmitting and displaying is improved, the efficiency of data transmitting and displaying is effectively improved, and the system resource is saved.
[0033] The technical solutions of the embodiments of the present invention will be described clearly and completely in conjunction with the drawings. Apparently, the described embodiments are only some rather than all embodiments of the present invention. Any other embodiments obtained from the embodiments of the present invention by those skilled in the art without any inventive labor fall within the scope of the invention.
[0034] Embodiment 1 of the present invention provides a method for data transmitting and displaying. As shown in Figure 1, the method includes the following steps.
[0035] Step 110: comprehensively presenting, by a data processing party, information about data displaying parties.
[0036] The presented information about the data displaying parties at least includes, but not limited to, location and data displaying form of respective the data displaying parties. [0037] In a specific application, the data processing party can be, but not limited to, a network-side server. Since the location and the data displaying form of each data displaying party are somewhat fixed, and information about all data displaying parties is gathered at the data processing party, the data processing party may present the information about all data displaying parties in various forms, i.e. may comprehensively present the information about the data displaying parties. For example, the information can be presented by marking on a map: displaying the location of each data displaying party on the map, and marking with corresponding data displaying form at respective locations; or the like.
[0038] As an example, in an advertising system, a network-side advertising server is the data processing party, and each advertising board is the data displaying party. Thus, the network-side advertising server can directionally or non-directionally present the location of each subordinate advertising board and the form in which the advertising board displays advertisements. Such a presentation may be on an official website, on an indoor or outdoor display screen or the like, in a form such as Google Map or the like; alternatively, the location and advertisement displaying form of each advertising board can be presented on the advertising board it self in the form of a map; the details will not be described herein.
[0039] Step 120: selecting, by a data provider, a data displaying party according to the presented information about the data displaying parties, and uploading the data to be displayed.
[0040] Specifically, in practice, the data provider may operate based on, but not limited to, the following two situations.
[0041] A) if the data displaying party on which the data provider desire to display data is in the comprehensively or partially presented data displaying parties, as shown in Figure 2, then: S1211: sending, by the data provider, a displaying request which includes the specific location of the data displaying party desired for data displaying, to the data processing party;
S1212: receiving displaying feedback information from the data processing party; and if it is determined that the data displaying can be performed at the specific location, which means the data displaying party that is currently requested for data displaying is working normally or is idle to display data, proceeding to step S1213; if it is not determined, stopping the operation;
S1213: uploading, by the data provider, the data to be displayed to the data processing party.
[0042] B) if the data displaying party on which the data provider desire to display data is not in the comprehensively or partially presented data displaying parties, as shown in Figure 3, then:
SI 221: sending, by the data provider, a displaying request which includes the specific location desired for data displaying, to the data processing party;
SI 222: receiving searching feedback information from the data processing party; and if a data displaying party is searched out by the data processing party at the specific location, and the data displaying party is working normally or is idle to display data, proceeding to SI 223; otherwise, stopping the operation;
SI 223: uploading, by the data provider, the data to be displayed to the data processing party.
[0043] For example, in an advertising system, a network-side advertising server is the data processing party, advertising boards are the data displaying parties, and an advertiser is the data provider. If an advertising board exists at the location where the advertiser desires to advertise, the advertiser may send an advertising request including the location information of the advertising board, to the network-side advertising server; and if it is indicated in the advertising feedback information from the network-side advertising server that the advertising board is available for advertisement displaying, the advertiser may upload the specific contents to be advertised to the network-side advertising server. Otherwise, the operation is ended. If the advertiser does not know whether an advertising board exists at the location where the advertiser desires to advertise, the advertiser may send an advertising request including the location information where it desires to advertise, to the network-side advertising server; and if the network-side advertising server determines, after searching, that an advertising board exists at the location where the advertiser desires to advertise, and that the advertising board is available for advertisement displaying, the network-side advertising server returns searching feedback information to the advertiser, and after receiving the searching feedback information, the advertiser may upload the specific contents to be advertised. The above description is only a specific example of the present invention in the field of advertising, which is not a limitation and will not be described in details herein.
[0044] Step 130: instructing, by the data processing party, the selected data displaying party to display the data uploaded by the data provider, establishing a direct link between the data provider and the data displaying party, and granting permission for the data provider to adjust the data displaying of the data displaying party.
[0045] Specifically, the data processing party instructs the data displaying party selected by the data provider to display the uploaded data after receiving the data uploaded by the data provider. It should be noted that when instructing to display the uploaded data, the starting time and the time duration for displaying the uploaded data may be instructed according to the requirement of the data provider, as long as the staring time and the time duration are included in the displaying request sent by the data provider, which will not be described in details. [0046] After instructing to display, the data processing party may establish a direct link between the data provider and the data displaying party according to the practical situation, and grant permission to the data provider to adjust the displaying of the uploaded data on the data displaying party, so that the data provider can adjust the uploaded data without the involvement of the data processing party. The direct link between the data provider and the data displaying party can be implemented through wireless devices such as Wi-Fi, Bluetooth, mobile phone or the like, and the present invention is not so limited. The adjusting by the data provider can include, but not limited to, deleting, updating, modifying or replacing the data uploaded and displayed, or the like, and the present invention is not so limited.
[0047] Furthermore, based on the above embodiment, embodiment 2 of the present invention also provides a method for data transmitting and displaying. This method has the same basic flow as the above described embodiment 1, and the difference lies in that this method further includes the following steps.
[0048] Step 140: authenticating, by the data processing party, the identity of the data provider and auditing the uploaded data, before instructing the data displaying party to display data; and if the authentication and the audit is passed, instructing the data displaying party to display the data; otherwise, stopping the operation.
[0049] In practical applications, the identity authenticating and the data auditing in the present embodiment are one of the indispensable conditions; of course, other conditions are not excluded. For example, in the field of advertising, conditions such as expense confirming, time authenticating or the like can also be included, which will not be described in details herein. Particularly, it should be noted that the contents and the form of the data auditing in the present embodiment can both be implemented by known technologies. For example, it may be audited whether the data is in conformity with legal provisions, whether the data is in the possession of owner, whether the data harms the public interests, or the like.
[0050] In the present embodiment, the identity authenticating of the data provider performed by the data processor can be implemented in, but not limited to, the following manner as shown in Figure 4:
[0051] S141 : checking, by the data processing party, whether the data provider is already in a trust list; if the data provider is in the trust list, determining that the current data provider passes the identity authentication, and if the data provider is not in the trust list, proceeding to SI 42;
[0052] SI 42: acquiring the identity information of the data provider, such as user name and log-in password of the data provider, or the like;
[0053] SI 43: acquiring the authorization information of the data provider by utilizing the identity information of the data provider, and if the authorization information indicates that the data provider is authorized, determining that the data provider passes the identity authentication; if the data provider is not authorized, stopping the operation.
[0054] The method of the above embodiment will be described in details hereinafter with reference to an example in an advertising system. As shown in the embodiment 3 and in Figure 5, the method includes:
[0055] S510: publishing, by the network-side advertising server, a distribution map (as shown in Figure 6) of the advertising boards; in the map the location of 8 advertising boards are marked as bubbles, and the information about advertising form of a respective advertising board will pop-up when a respective air bubble is triggered;
[0056] S520: after the distribution map is obtained by an advertiser terminal and if the location where the advertiser desires to advertise is included in the map with an advertising board existing there, sending, by the advertiser terminal, an advertising request including the location information of the advertising board to the network-side advertising server; [0057] S530: after receiving the advertising request sent by the advertiser terminal and if the advertising board requested to display advertisement is working normally or is idle, returning, by the network-side advertising server, an acknowledge to the advertiser terminal;
[0058] S540: if the advertiser terminal does not obtain the distribution map, or even though the distribution map is obtained, the location where the advertise desires to advertise is not included in the map, sending, by the advertiser terminal, an advertising request including information about the location where the advertiser desires to advertise, to the network-side advertising server;
[0059] S550: upon receiving the advertising request sent by the advertiser terminal, the network-side advertising server checking whether an advertising board exists at the location requested by the advertiser terminal, and if an advertising board exists at the location and the advertising board is working normally or idle, then returning, by the network-side advertising server, an acknowledgement to the advertiser terminal;
[0060] S560: upon receiving the acknowledgement returned by the network-side advertising server, uploading, by the advertiser terminal, the specific advertisement contents to be displayed;
[0061] S570: after receiving the specific advertisement contents uploaded by the advertiser terminal, authenticating the identity of the advertiser terminal and auditing the uploaded specific advertisement contents, by the network-side advertising server; if the advertiser terminal passes the identity authentication and the content passes the auditing, then instructing the advertising board at the location to display the uploaded specific advertisement contents;
[0062] S580: establishing a direct link between the advertiser terminal and the advertising board, and granting permission for the advertiser terminal to adjust the uploaded specific advertisement contents displayed on the advertising board, by the network-side advertising server.
[0063] It can be seen that, with the method of the above embodiment, by comprehensively presenting information about the data displaying parties, the data provider is enabled to pertinently provide data to be transmitted and displayed. That is to say, a basis for select data to be transmitted and displayed, and an approach for subsequently adjusting the data displaying, are provided to the data provider, thus the flexibility in data transmitting and displaying is improved, the efficiency of data transmitting and displaying is effectively improved, and the system resource is saved.
[0064] Based on the above concept, embodiment 4 of the present invention further provides a system for data transmitting and displaying. As shown in Figure 7, the system 700 includes: a data processing unit 710, a data providing unit 720 and several data displaying units 730.
[0065] The data processing unit 710 is used for comprehensively presenting information about the data displaying units 730, for instructing, after receiving the data uploaded by the data providing unit 720, the data displaying unit 730 selected by the data providing unit 720 to display the uploaded data, for establishing a direct link between the data providing unit 720 and the selected data displaying unit 730, and for granting a permission for the data providing unit 720 to adjust the displaying of the uploaded data by the selected data displaying unit 730. The information about the data displaying units 730, which is presented by the data processing unit 710, includes at least location and data displaying form of the respective data displaying units 730.
[0066] The data providing unit 720 is used for selecting a data displaying unit 730 according to the information about the data displaying units 730 presented by the data processing unit 710, and for uploading the data to be displayed.
[0067] The data displaying unit 730 is used for displaying the data uploaded by the data providing unit 720 according to the instruction of the data processing unit 710. [0068] Furthermore, the data providing unit 720 includes (not shown in Figure 7): a first sending module for sending a displaying request, which includes the specific location of the data displaying unit 730 desired for data displaying, to the data processing unit 710 when the data displaying unit 730 desired by the data providing unit 720 for data displaying is included in the data displaying units 730 comprehensively or partially presented; and a first receiving module for receiving displaying feedback information from the data processing unit 710, and for performing the uploading if the displaying feedback information indicates that the data displaying unit 730 requested for data displaying is working normally or is idle.
[0069] It should be noted that the data providing unit 720 can further includes (not shown in Figure 7): a second sending module for sending a displaying request, which includes the specific location desired for data displaying, to the data processing unit 710 when the data displaying unit 730 desired by the data providing unit 720 for data displaying is not included in the comprehensively or partially presented data displaying units 730; and a second receiving module for receiving searching feedback information from the data processing unit 710, and for performing the uploading if the searching feedback information indicates that a data displaying unit 730 is searched out at the specific location by the data processing unit 710 and the data displaying unit 730 is working normally or is idle.
[0070] Moreover, the data processing unit 710 further includes (not shown in Figure 7) an auditing module for authenticating the identity of the data providing unit 720 and for auditing the data uploaded by the data providing unit 720 before instructing the data displaying unit 730 to display data.
[0071] The skilled in the art should further realize that various units and algorithm steps described in connection with the disclosed embodiments herein may be implemented in electronic hardware, computer software, or the combination thereof. To illustrate the interchangeable usage of hardware and software, the above description has shown, in a general way, the configurations and the steps of various embodiments in terms of functions. Whether these functions are implemented in hardware or software depends on particular applications and design constraints of respective solutions. The skilled in the art can implement the described functions in different ways for different applications, and the implementations should not be regarded as falling without the scope of the invention.
[0072] The steps of the exemplary methods or algorithms can be implemented with hardware, software modules executed by a processor, or a combination thereof. The software modules may reside in a Random Access Memory (RAM), an internal memory, a Read Only Memory (ROM), an Electrically Programmable ROM, an Electrically-Erasable Programmable ROM, a register, a hard disk, a removable disk drive, CD-ROM, or other types of storage media well known in the prior art.
[0073] With the above descriptions of the disclosed embodiments, the skilled in the art may practice or use the present invention. Various modifications to the embodiments are apparent for the skilled in the art. The general principle suggested herein can be implemented in other embodiments without departing from the spirit or scope of the invention. Therefore, the present invention should not be limited by the embodiments disclosed herein, but has the widest scope that is conformity with the principle and the novel features disclosed herein.
[0074] The above descriptions are only preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalent alternatives, improvements and the like made within the spirits and the principles of the present invention should fall within the scope of the present invention.

Claims

CLAIMS:
1. A method for data transmitting and displaying, comprising: presenting comprehensively, by a data processing party, information about data displaying parties; selecting/configuring one or more displaying parties according to the presented information about the data displaying parties and uploading data to be displayed, by a data provider; and instructing, by the data processing party, the selected data displaying party to display the data uploaded by the data provider, establishing a direct link between the data provider and the selected data displaying party, and granting a permission for the data provider to adjust the data displaying of the selected data displaying party.
2. The method according to claim 1, wherein the information about the data displaying parties includes at least locations and data displaying forms of the data displaying parties.
3. The method according to claim 1, wherein the information about the data displaying parties is comprehensively presented by the data processing party on a global map.
4. The method according to claim 2, wherein the step of selecting a data displaying party according to the presented information about the data displaying parties by the data provider is implemented by: when a data displaying party desired by the data provider for data displaying is included in the comprehensively or partially presented data displaying parties, sending, by the data provider, a displaying request, which includes specific location of the data displaying party desired for data displaying, to the data processing party; receiving displaying feedback information from the data processing party; and if the displaying feedback information indicates that the data displaying party requested for data displaying is working normally or is idle, performing the uploading.
5. The method according to claim 2, wherein the step of selecting a data displaying party according to the presented information about the data displaying parties by the data provider is implemented by: when a data displaying party desired by the data provider for data displaying is not included in the comprehensively or partially presented data displaying parties, sending, by the data provider, a displaying request, which includes specific location where the data is desired to be displayed, to the data processing party; receiving searching feedback information from the data processing party; and if the searching feedback information indicates that a data displaying party is searched out at the specific location by the data processing party and the searched out data displaying party is working normally or is idle, performing the uploading.
6. The method according to claim 1, wherein if starting time and time duration for data displaying are included in the data uploaded by the data provider, the data processing party instructs the selected data displaying party to display the uploaded data according to the starting time and the time duration.
7. The method according to claim 1, wherein the direct link between the data provider and the data displaying party is implemented by Wi-Fi, Bluetooth, a mobile phone or other wireless devices.
8. The method according to claim 1, wherein the adjusting by the data provider comprises: deleting, updating, modifying or replacing the uploaded and displayed data.
9. The method according to any one of claims 1 to 8, wherein the method further comprises: before the data processing party instructs the data displaying party to display the data, authenticating the identity of the data provider and auditing the uploaded data, by the data processing party; and if the authentication and the auditing is passed, instructing the data displaying party to display the data.
10. The method according to claim 9, wherein the step of authenticating the identity of the data provider by the data processing party is implemented by: checking, by the data processing party, whether the data provider is already in a trust list; if the data provider is in the trust list, determining that the current data provider passes the identity authentication; and if the data provider is not in the trust list, acquiring identity information of the data provider, acquiring authorization information of the data provider by utilizing the identity information of the data provider, and determining that the data provider passes the identity authentication if the authorization information indicates that the data provider has been authorized.
11. A system for data transmitting and displaying, comprising: a data processing unit, a data providing unit and a plurality of data displaying units; wherein the data processing unit is configured for comprehensively presenting information about the plurality of data displaying units, receiving data uploaded by the data providing unit, instructing a data displaying unit selected by the data providing unit to display the uploaded data, establishing a direct link between the data providing unit and the selected data displaying unit, and granting a permission for the data providing unit to adjust the data displaying of the selected data displaying party; the data providing unit is configured for selecting a data displaying unit according to the information about the data displaying units presented by the data processing unit, and uploading the data to be displayed; and the data displaying unit is configured for displaying the data uploaded by the data providing unit according to the instruction from the data processing unit.
12. The system according to claim 11, wherein the information about the data displaying units presented by the data processing unit includes at least locations and data displaying forms of the data displaying units.
13. The system according to claim 12, wherein the data providing unit comprises: a first sending module, configured for sending a displaying request, which includes specific location of the data displaying unit desired for data displaying, to the data processing unit when the data displaying unit desired by the data providing unit for data displaying is included in the comprehensively or partially presented data displaying units; and a first receiving module, configured for receiving displaying feedback information from the data processing unit, and performing the uploading if the displaying feedback information indicates that the data displaying unit requested for data displaying is working normally or is idle.
14. The system according to claim 12, wherein the data providing unit comprises: a second sending module, configured for sending a displaying request, which includes specific location where the data is desired to be displayed, to the data processing unit when the data displaying unit desired by the data providing unit for data displaying is not included in the comprehensively or partially presented data displaying units; and a second receiving module, configured for receiving searching feedback information from the data processing unit, and performing the uploading if the searching feedback information indicates that a data displaying unit is searched out at the specific location by the data processing unit and the searched out data displaying unit is working normally or is idle.
15. The system according to any one of claims 11 to 14, wherein the data processing unit further comprises: an auditing module, configured for authenticating an identity of the data providing unit and auditing the data uploaded by the data providing unit before instructing the selected data displaying unit to display the data.
EP11862182.0A 2011-04-01 2011-06-14 Method and system for data transmitting and displaying Ceased EP2695122A4 (en)

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