EP2666132A1 - Système publicitaire et promotionnel - Google Patents

Système publicitaire et promotionnel

Info

Publication number
EP2666132A1
EP2666132A1 EP09718357.8A EP09718357A EP2666132A1 EP 2666132 A1 EP2666132 A1 EP 2666132A1 EP 09718357 A EP09718357 A EP 09718357A EP 2666132 A1 EP2666132 A1 EP 2666132A1
Authority
EP
European Patent Office
Prior art keywords
client application
advertising
installation package
user device
network
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP09718357.8A
Other languages
German (de)
English (en)
Other versions
EP2666132A4 (fr
Inventor
Mark Chweh
Darrius Thompson
Blake Machado
Matthew Meredith
Chester Ng
Adrian Bourke
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Opencandy Inc
Original Assignee
Opencandy Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Opencandy Inc filed Critical Opencandy Inc
Publication of EP2666132A1 publication Critical patent/EP2666132A1/fr
Publication of EP2666132A4 publication Critical patent/EP2666132A4/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates generally to advertising and promotional systems and more specifically to advertising and promotional systems that present offers to users during the installation of a software application.
  • Advertising networks in accordance with embodiments of the invention present offers to users that execute an installation package.
  • One embodiment of the invention includes a user device connected to a network, an advertising server system connected to the network, where the advertising server system stores information concerning a plurality of offers, and a partner server connected to the network.
  • the user device is configured to execute an installation package to perform a predetermined operation, where the execution of the installation package triggers execution of a client application configured to collect information concerning the user device and to forward the collected information to the advertising server system as the installation package performs the predetermined operation, the advertising server system is configured to select at least one of the plurality of offers based upon the collected information and to forward information concerning the at least one selected offer to the client application, the client application is configured to display via the user device information concerning the at least one selected offer as the installation package performs the predetermined operation, and the client application is configured to contact the partner server to obtain fulfillment of an accepted offer.
  • the installation package includes an installer, a payload application and the client application, and the predetermined operation includes the application of the payload application to the user device.
  • the client application is bundled in the installation package and the installer activates the client application via an adaptor.
  • the client application is integrated with the installer.
  • the client application is integrated with the payload application.
  • a yet further embodiment also includes a download server, where the installation package is stored.
  • the user device downloads the installation package from the download server.
  • the predetermined operation includes a service signup.
  • the predetermined operation is the display of media.
  • the information collected by the client application includes data descriptive of the user device.
  • the information collected by the application includes information concerning at least one of the capabilities of the device, the configuration of the device, software present on the device, software absent from the device, device operating system type, and device operating system configuration.
  • the information collected by the client application also includes data descriptive of the user of the user device.
  • the information collected by the application includes at least one of user language setting, user identification, and services available to the user.
  • the information collected by the client application includes the geographic location of the user device.
  • the installation package includes validation information
  • the client application is configured to provide the validation information to the advertising server system
  • the advertising server system is configured to verify the validation information before providing offers to the client application.
  • the validation information includes information identifying the publisher of the installation package.
  • the validation information includes a software signature.
  • the installation package includes information identifying the publisher of the installation package
  • the advertising server system maintains an account with respect to the publisher of the installation package
  • the client application is configured to provide the information identifying the publisher of the installation package to the advertising server system
  • the advertising server system credits the account of the publisher when an offer provided to the user device by the advertising server system is accepted.
  • the user device is a personal computer.
  • the user device is a mobile phone handset.
  • the client application is part of the firmware of the mobile phone handset.
  • the user device is a set top box connected to a display.
  • the client application is part of the firmware of the set top box.
  • the partner server is part of the advertising server system.
  • Another further embodiment includes a user device connected to a network, a download server connected to the network, where the download server stores an installation package that contains an installer, a payload application, and a client application and the installation package is configured to install the payload application on the user device, an advertising server system connected to the network, where the server system stores information concerning a plurality of offers, and a partner server connected to the network.
  • the user device is configured to obtain the installation package from the download server and execute the installer to install the payload application
  • the installer is configured to execute the client application during the installation of the payload application
  • the client application is configured to forward the installation package validation information to the advertising server system
  • the advertising server system is configured to validate the installation package and identify the publisher of the installation package using the installation package validation information
  • the advertising server system is configured to select at least one of the plurality of offers and to forward information concerning the at least one selected offer to the client application
  • the client application is configured to display via the user device information concerning the at least one selected offer during the installation of the payload software application
  • the client application is configured to contact the partner server to obtain fulfillment of an accepted offer
  • the advertising server system is configured to update an account maintained concerning the publisher of the installation package to reflect the fulfillment of the accepted offer.
  • the partner server is part of the advertising server system.
  • the client application is bundled within the installation package and the installer activates the client application via an adaptor.
  • Another further embodiment again includes downloading an installation package to a user device, where the installation package includes an installer, a payload application, and a client application, executing the installer, where the installer applies the payload application to the user device and executes the client application, forwarding installation package validation information to an advertising server system using the client application, selecting at least one from a plurality of offers stored on the advertising server system in response to the verification of the installation package validation information, providing the at least one offer to the client application, presenting the at least one offer to a user via the user device, receiving acceptance of at least one of the offers via the user device, and requesting fulfillment of the offer using the client application.
  • the client application is bundled within the installation package and the installer activates the client application via an adaptor.
  • Still yet another further embodiment also includes collecting information from the user device using the client application, and forwarding the collected information to an advertising server system using the client application.
  • the at least one of the plurality of offers is selected based upon the collected information.
  • FIG. 1 is a semi-schematic diagram of an advertising network in accordance with an embodiment of the invention.
  • FIG. 2 is a flow chart showing a process for providing an offer to a user installing a piece of software in accordance with an embodiment of the invention.
  • FIG. 3 is a semi-schematic diagram of the stack of a client application in accordance with an embodiment of the invention.
  • FIG. 4 is a semi-schematic diagram of software modules included on servers in an advertising network in accordance with an embodiment of the invention.
  • FIG. 5 is a flow chart showing communication between a client application and various servers in the presentation and fulfillment of offers during a software installation in accordance with an embodiment of the invention.
  • FIG. 6 is a flow chart showing communication between a client application and servers in an advertising network during installation of a software application in accordance with an embodiment of the invention.
  • FIG. 7 is a flow chart showing communication between a client application and servers in an advertising network during offer acceptance in accordance with an embodiment of the invention.
  • FIG. 8 is a flow chart showing communication between a client application and servers in an advertising network during the tracking of an offer acceptance in accordance with an embodiment of the invention.
  • advertising networks that present offers to users that execute an installation package in accordance with embodiments of the invention are shown.
  • a client application bundled with the installation package communicates with a server system to coordinate the provision of offers to the user.
  • An installation package can be software, firmware, a web application and/or other form of execution instructions that apply new software or firmware to a user device, update existing software or firmware, perform a service signup, display media, and/or execute a similar operation on a user device.
  • the offers provided to the user can include advertisements, audio and/or media, software installations, linking to a web site, provision of a web service, or any other type of presentation that can be displayed, viewed or executed on the user device.
  • publishers can publish an installation package and derive revenue from the advertising network without the need to develop individual advertising agreements with advertisers.
  • offers provided by the advertising network to a user via a publisher ' s installation package are selected to maximize the revenue generated by the publisher.
  • offers are selected according to criteria including, but not limited to, the offers most likely to be accepted by users of a publisher ' s installation package, offers a publisher chooses to provide and/or other criteria designed to provide users with useful recommendations and/or generate revenue.
  • the offers provided to a user by the advertising network are customized according to information ascertained by the client application and/or the server system concerning the user and/or the user device.
  • the advertising network tracks offers provided to users and user responses to offers.
  • the server system validates installation packages, user devices and/or users so that publishers can supervise the use of the installation packages and so that advertisers are provided with assurance that offers are presented to and accepted by legitimate users.
  • the advertising network 10 includes client applications 12 that can be executed on user devices.
  • the client applications are related to installation packages. When each installation package is executed, the client application is activated and coordinates communication with a server system via a network.
  • the client applications 12 communicate with public facing servers 14.
  • the client application examines the user device and gathers information concerning the user and/or the user device.
  • the client application provides the collected information to the public facing servers 14.
  • the public facing servers 14 communicate with internal servers 16 to determine one or more offers that can be presented to the user by the client application.
  • the public facing servers 14 communicate the one or more offers to the client application and the client application presents the one or more offers to the user via the user device.
  • a database of offers from software publishers and advertisers is maintained by the internal servers 16 and the internal servers attempt to match offers to users based upon information collected by the client applications.
  • partner facing servers 18 provide an interface via which publishers and advertisers can upload offers to the offer database.
  • a user can utilize the client application 14 to accept an offer presented to the user by the client application. Often, fulfillment of the offer requires communication with a partner server 20 that is maintained by the partner entity that engaged the advertising network to distribute the offer. In the illustrated embodiment, the client application 12 communicates directly with the partner server 20 to obtain fulfillment of an accepted offer. In other embodiments, the advertising network ' s server system coordinates fulfillment of the offer.
  • An installation package can be software, firmware, a web application and/or other form of execution instructions that apply new software or firmware to a user device.
  • a typical installation package for applying new software to a user device includes an installer, and an application to be installed (payload application). The installer performs operations that can install the payload application to the user device. In many instances, the installer is specifically written to install a particular payload application contained in the installation package. However, many installers are general-purpose and the installation package includes instructions or scripts that provide directions to the general-purpose installer concerning the manner in which a payload application is to be applied to a user device.
  • Examples of general-purpose installers that can be used to create installer packages for applying new software to a user device include the Nullsoft Scriptable Install System (NSIS) installer distributed by Nullsoft, the InstallShield installer distributed by Acresso Software Inc., the MSI installer distributed by Microsoft Corporation, SetupFactory distributed by Indigo Rose Corporation and the lnno Setup installer developed by Jordan Russell and Martijn Laan and distributed via the website located at http://www.lnnoSetup.com.
  • the installation package updates existing software or firmware, performs a service signup, displays media, and/or executes an operation on the user device.
  • installation packages in accordance with embodiments of the invention can include a client application that connects to the advertising network and provides offers to a user.
  • the client application can be bundled with the installation package, integrated within the installer and/or integrated within a payload application.
  • the client application is included in the installation package so that the publisher of the installation package can generate revenue by providing offers to users.
  • publishers can create installation packages that include a client application using tools provided by the advertising network and a general- purpose installer.
  • the same client application can be used with a number of different general-purpose installers using adaptors.
  • the adaptors are typically written in the scripting language of the installer (although can include executable code).
  • the client application supports a number of Application Programming Interface (APIs) that are used by the adapter to interface the installer with the client application.
  • APIs Application Programming Interface
  • a client application in accordance with an embodiment of the invention developed for use with one or more variants of the Windows operating system distributed by Microsoft Corporation implements the client application as a Dynamic Link Library (DLL) including a number of APIs.
  • DLL Dynamic Link Library
  • the installer can be directly integrated with the DLL.
  • Installation packages can be deployed using a variety of deployment mechanisms, including transitory means such as temporary transmission via electronic methods via the Internet, longer term methods such as software stored in device firmware or other device storage media, and data or executables copied to traditional fixed media such as CD-ROM and DVD.
  • transitory means such as temporary transmission via electronic methods via the Internet
  • longer term methods such as software stored in device firmware or other device storage media
  • data or executables copied to traditional fixed media such as CD-ROM and DVD.
  • FIG. 2 A process used by an advertising network to provide offers to a user executing an installation package in accordance with an embodiment of the invention is shown in FIG. 2.
  • the process 30 includes executing (32) an installation package, which results in the execution (34) of a client application.
  • the client application retrieves offers from the server system and presents (36) the offers to the user.
  • a determination (38) is made as to whether the user has accepted any of the offers. In the event that an offer is accepted, the offer is fulfilled (40). Irrespective of whether the offer is accepted, the outcome of the presentation of offers to the user is recorded (42).
  • Advertising networks in accordance with embodiments of the invention utilize client applications present on user devices in order to distribute offers to users.
  • User devices in accordance with embodiments of the invention include personal computers, consumer electronics devices, telephones and/or any other type of device that can communicate with a remote server via the Internet.
  • the client application can be software, firmware, a transitory web application and/or any other form of execution instructions that can be performed on the user device.
  • the client application software 50 includes an offer module 52, a download module 54, an update module 56, and an installer core module 58.
  • the operation of each of the modules is discussed below with reference to examples of various operations that can be performed by an advertising network in accordance with embodiments of the invention.
  • the reusability/adaptability of the client application enables any publisher, including smaller publishers, to derive revenue from the presentation of offers to users, who download the installation package.
  • a small publisher can obtain access to advertising revenue by simply including the client application within the publisher ' s installation package.
  • the inclusion of the client application in an installation package can be achieved using tools provided by the advertising network.
  • the publisher need not independently secure advertising agreements or create an installation package capable of presenting and fulfilling offers.
  • Advertising networks in accordance with embodiments of the invention can be implemented using any number of server configurations.
  • the functions of the server system are separated into three server clusters: the public facing servers, the internal servers and the partner facing servers.
  • other architectures for the server system can be utilized.
  • Software modules present in a server system in accordance with an embodiment of the invention are shown in FIG. 4.
  • the software system 70 includes an offer selector module 72, a download redirector module 74, an update catalog module 76, a software validator module 78, a tracking input module 80, an offer database 82, a publisher database 84, a tracking database 86, an advertiser database 88, an admin module 90, an offer manager 92, a version manager 94, an update manager 96, and a reporting module 98.
  • the operation of each of the modules is discussed below with reference to examples of various operations that can be performed by an advertising network in accordance with embodiments of the invention.
  • FIG. 5 Communication between a client application, a server system and a partner server in accordance with an embodiment of the invention is shown in FIG. 5.
  • the client application is executed and the client application 12 contacts the server system (in this case a public facing server 14) to obtain a list of valid offers.
  • the client application can utilize a display on the user device to notify the end user of terms of use, rights granted or restricted, and other legal or procedural disclosures.
  • the client application can also examine the user device for information about the device and/or user to provide to the server system to enable the customization of offers.
  • the client application interacts with the user to obtain additional information. In many instances the type of information depends upon the nature of the user device and the specific application.
  • a list of valid offers is provided to the client application 12 via the server system.
  • the server system can execute various algorithms to determine which offer(s) are best suited to the user and the user device. These algorithms may take into account, but are not limited to, targeting information gathered by the client application, targeting information gathered by the server system, manually defined preferences, statistical measures of offer success rate, random selection, and/or other factors.
  • the client application can simply select from a default list of offers maintained locally within the installation package and/or suspend presentation of offers until the device is connected.
  • the publisher can select offers (e.g. other applications or upgrades) that provide the user with recommendations that compliment the installation package.
  • the client application 12 determines which of the offers are valid for the user device on which the client application is executing. When a user accepts one of the offers, the client application can communicate with the partner server 20 to complete the offer. In embodiments where the offer is to download a piece of software provided by the partner, the client application contacts the partner server and downloads the offered software for installation on the user device. In a number of embodiments, the server system also possesses the capacity to fulfill offers (e.g. the server system hosts partner software downloads) and the client application can communicate with the server system to fulfill the offer.
  • the server system also possesses the capacity to fulfill offers (e.g. the server system hosts partner software downloads) and the client application can communicate with the server system to fulfill the offer.
  • Data from the various stages of the above process is collected and stored by the server system.
  • the data can be used to track offer performance, track which
  • -U- installation packages initiated client application interaction, analyze system performance, and augment the data inputs to the server system offer selection algorithms.
  • offer presentation many embodiments collect data in conjunction with the presentation of offers including but not limited to user acceptance or refusal, decision influencing factors, early termination of the presentation and other points of data. Tracked data can be processed in the performance of accounting operations. In a number of embodiments, trending analysis, revenue projections, performance data, and other relevant business statistics are prepared and fed into a report system. In other embodiments, other financial information and/or reports are generated in accordance with the needs of specific partners and/or applications. Once financial operations have been performed, revenues can be calculated and distributed to publishers as dictated by contractual terms.
  • an advertiser can enter or modify system settings via the partner facing servers.
  • Such settings may include, but are not limited to, the following: offer preference weighting, offer inclusion or exclusion per subscriber project, geographic based offer inclusion or exclusion per subscriber project, offer presentation style, subscriber project version information, and distribution preferences/locations.
  • the offer module 52 enables a client application to validate the installation package being installed by the user, to obtain offers to present to the user, and to track the offers provided to the user and any offers accepted by the user.
  • the offer module 52 provides a publisher ID and software validation information to a public facing server.
  • the software validator module 78 accesses a publisher database located on an internal server to validate the installer package using the publisher ID and the software validation information.
  • the software validation information includes a software signature.
  • the advertising network incorporates other security features in accordance with the security needs of the application.
  • an offer selection module 72 on the public facing server communicates with the offer database 82 located on an internal server to select offers to provide to the user.
  • the offer database 82 uses the publisher ID to select offers to provide to the user.
  • the client application collects target information from a user device and/or from interrogating the user and communicates the target information to the public facing server.
  • the internal server can use the target information to select offers.
  • Target information can be data that is collected, calculated, or manually programmed that is used to match an end user to a set of offers in order of preference within the system.
  • Target information can include, but is not limited to, data such as geographic location, device capabilities, user ' s language settings, device configuration, software present on the device, operating system type and configuration, records of offers previously presented on the device or to the user, user identification or anonymous status, software absent from the device, services available to the user and/or device, demographics, and other types of descriptive data which describe the end user and the device.
  • the offer list is communicated to the offer module 52 in the client application by the offer selection module 72 of the public facing server. If the offer list has not already been filtered by the server system, the offer module 72 can filter the offer list to ensure that the offer list only contains offers that are valid for the particular user device on which the client application is installed.
  • the download module 54 provides the publisher ID and the offer ID to the public facing server.
  • the download redirector module 72 on the public facing server provides the offer ID to an advertising database 88 maintained on an internal server.
  • the advertising database provides a public URL to the download redirector and the public facing server provides the public URL to the download module 54 of the client application.
  • the client application uses the public URL to fulfill the offer.
  • the installer core module 58 performs the installation that is the heart of the installation package.
  • the installation is the application of a payload application to the user device.
  • the installation package can involve performing a service signup, displaying media, and/or executing an operation on the user device [0063]
  • FIG. 6 is described with reference to a specific advertising system architecture, similar information flows can be coordinated using other architectures. For example, a similar information flow can be coordinated in a system that uses a different server system architecture such as an architecture where the various databases are hosted on separate internal servers and/or the databases are configured as a single database.
  • a client application receives an offer or a list of offers from a server system in accordance with an embodiment of the invention, the client application can filter the offers to ascertain which of the offers are valid for the user device on which the client application is installed.
  • An information flow associated with selection of offers that are valid for a specific user device is shown in FIG. 7.
  • the information flow involves receipt of an offer list from a server system by a client application.
  • the offer module 52 ascertains which of the offers are valid for the user device and filters the offers that are provided to the user accordingly.
  • the user is provided with a single offer.
  • the user is provided with multiple offers.
  • the offers can be presented serially and/or simultaneously.
  • client applications When a client application is filtering one or more offers, the client application often inspects that an operating system and/or supported features that are required to fulfill an offer (such as a software installation) are present on the user device. Client applications can also check to see whether the offer has already been accepted or the user has no need for the offered good or service via inspection of a user device registry and/or simple API calls to relevant software applications or services. Many client applications check for supported language and/or country codes, a required offer location and previously expired trials. In several embodiments, client applications check for any readily accessible information that is indicative of a user ' s interest level in a particular offer.
  • the client application seeks to identify the offer that is most likely to appeal to a user in order to optimize the overall acceptance rate of offers presented to users.
  • advertisers pay varying amounts when different offers are presented and/or accepted and advertising networks seek to present users with offer(s) that are likely to result in the highest amount of revenue.
  • the server system also uses information obtained from a client application such as target information and IP address (proxy for geographic location) to filter an offer list for offers that are likely to be of interest to a user.
  • target information and IP address proxy for geographic location
  • IP address proxy for geographic location
  • Advertising systems in accordance with embodiments of the invention can track information, including but not limited to, information collected by client applications concerning users and user devices, offers presented to users and offers accepted by users.
  • FIG. 8 An information flow associated with the tracking of information by an advertising network in accordance with an embodiment of the invention is shown in FIG. 8.
  • a client application collects target information and provides the information to a public facing server.
  • the offer module 52 of a client application provides information including a publisher ID, a user ID, and an offer ID of one or more offers presented to the user is provided to a public facing server.
  • a tracking input module on the public facing server 80 provides the information to an internal server for storage in a tracking database.
  • the offer module 52 provides information including a publisher ID, a user ID and an offer ID of the accepted offer to the public facing server.
  • the tracking input module 80 on the public facing server forwards the information to an internal server for storage in a tracking database.
  • the information stored in the tracking database can be retrieved for calculating the effectiveness of offers and to assist in targeting new offers.
  • the information in the tracking database is also used to calculate revenue generated by each publisher and the financial obligations of advertisers under advertising agreements as a result of the offers presented to users and offers accepted by users.
  • advertising networks in accordance with embodiments of the invention can be utilized in a variety of applications. A number of specific use cases are discussed below.
  • the advertising network provides offers via a user device, which is a personal computer (PC).
  • Client applications are integrated into software installation and/or software update packages intended for the PC and/or its software payload.
  • client applications collect data to enable server systems within the advertising network to determine which offers best fit the end-user and their PC. This data is transmitted to the server systems for analysis and offer determination.
  • the client applications then present the offer to the end user during the software installation or update process. If the user accepts the offer then any necessary software is downloaded or system configuration is performed in order to fulfill the offer.
  • a transmission is sent to the server systems to indicate a successful offer acceptance along with information regarding which installation package initiated the offer process as well as other data which may include client application ' s analysis of the user ' s PC.
  • the acceptance is recorded in the server system ' s databases.
  • the client applications are integrated into the phone ' s firmware or delivered to the phone as part of an update or a subsequently installed piece of software.
  • the client applications are triggered on the phone by a predetermined event such as software upgrade, cell network activation, first phone call, and/or other definable event.
  • a predetermined event such as software upgrade, cell network activation, first phone call, and/or other definable event.
  • information regarding the phone, its operating environment and potentially user specific information are gathered and sent to a server system for analysis.
  • the client data is analyzed and one or more offers are selected for the user. Applicable offers are presented to the user through the phone ' s graphical interface or via pre-programmed voice communications.
  • any necessary software is downloaded or system configuration is performed in order to fulfill the offer.
  • a transmission is sent to the server system to indicate a successful offer acceptance along with information regarding which installation package initiated the offer process as well as other data, which may include client application ' s analysis of the user device.
  • the acceptance is recorded in the server system ' s databases.
  • the client applications are embedded into the set top box ' s firmware.
  • viewing history complete, recent, current media only, user specific, or other permutations
  • a server system for analysis.
  • an offer or list of offers is retrieved from the server system for presentation to the end user.
  • the offers may include other media the user may be interested in, a service related to the user ' s interests, or simply viewable advertising used to sponsor/monetize a piece of content. If the offer is accepted, the acceptance is communicated to the server system for recording into system databases. In addition, any necessary software and/or media is transmitted or replayed to fulfill the offer.

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Abstract

La présente invention porte sur des réseaux publicitaires qui permettent de fournir des offres à un dispositif utilisateur en réponse à l'activation d'un progiciel d'installation. Un mode de réalisation de l'invention comprend un dispositif utilisateur connecté à un réseau, un système de serveur publicitaire connecté au réseau, le système de serveur publicitaire stockant des informations concernant une pluralité d'offres, et un serveur partenaire connecté au réseau. De plus, le dispositif utilisateur est configuré pour exécuter un progiciel d'installation afin d'effectuer une opération prédéterminée, l'exécution du progiciel d'installation déclenchant l'exécution d'une application cliente configurée pour recueillir des informations concernant le dispositif utilisateur et pour transmettre les informations recueillies au système de serveur publicitaire à mesure que le progiciel d'installation exécute l'opération prédéterminée.
EP09718357.8A 2008-03-03 2009-03-04 Système publicitaire et promotionnel Withdrawn EP2666132A4 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US3333408P 2008-03-03 2008-03-03
PCT/US2009/036069 WO2009111589A1 (fr) 2008-03-03 2009-03-04 Système publicitaire et promotionnel

Publications (2)

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EP2666132A1 true EP2666132A1 (fr) 2013-11-27
EP2666132A4 EP2666132A4 (fr) 2014-11-12

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EP09718357.8A Withdrawn EP2666132A4 (fr) 2008-03-03 2009-03-04 Système publicitaire et promotionnel

Country Status (3)

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EP (1) EP2666132A4 (fr)
CN (2) CN107016558A (fr)
WO (1) WO2009111589A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
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EP2666132A4 (fr) 2014-11-12
CN107016558A (zh) 2017-08-04
WO2009111589A1 (fr) 2009-09-11

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