EP2512943B1 - Package with indicative windows - Google Patents

Package with indicative windows Download PDF

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Publication number
EP2512943B1
EP2512943B1 EP10837131.1A EP10837131A EP2512943B1 EP 2512943 B1 EP2512943 B1 EP 2512943B1 EP 10837131 A EP10837131 A EP 10837131A EP 2512943 B1 EP2512943 B1 EP 2512943B1
Authority
EP
European Patent Office
Prior art keywords
product
package
window
silhouette
perimeter shape
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
EP10837131.1A
Other languages
German (de)
English (en)
French (fr)
Other versions
EP2512943A2 (en
EP2512943A4 (en
Inventor
George Ikuya Nukuto
Jane Louise Clough
Dean Martin Wydeven
Herb Flores Velazquez
Michael Antonio Blanchet-Ruth
Michael A. Serafin
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Kimberly Clark Worldwide Inc
Kimberly Clark Corp
Original Assignee
Kimberly Clark Worldwide Inc
Kimberly Clark Corp
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Kimberly Clark Worldwide Inc, Kimberly Clark Corp filed Critical Kimberly Clark Worldwide Inc
Publication of EP2512943A2 publication Critical patent/EP2512943A2/en
Publication of EP2512943A4 publication Critical patent/EP2512943A4/en
Application granted granted Critical
Publication of EP2512943B1 publication Critical patent/EP2512943B1/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
    • B65D5/42—Details of containers or of foldable or erectable container blanks
    • B65D5/4204—Inspection openings or windows
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D25/00—Details of other kinds or types of rigid or semi-rigid containers
    • B65D25/54—Inspection openings or windows
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D75/00—Packages comprising articles or materials partially or wholly enclosed in strips, sheets, blanks, tubes, or webs of flexible sheet material, e.g. in folded wrappers
    • B65D75/52—Details
    • B65D75/522—Inspection openings or windows
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D85/00—Containers, packaging elements or packages, specially adapted for particular articles or materials
    • B65D85/07—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2203/00—Decoration means, markings, information elements, contents indicators

Definitions

  • WO02/096331 discloses disposable absorbent articles contained in a package having a window.
  • US5375700 discloses a container for packaging for displaying cutlery having a display area in the shape of a product.
  • US2005/0065492 discloses packaging for absorbent product having-indications of the products thereon.
  • the present invention provides a package as claimed in claim 1.
  • the present invention addresses the above needs by providing packages having windows that are indicative of the product form located within the package.
  • the present invention provides a package having an outer structure that defines an internal space and includes a window having a window perimeter shape.
  • the package also includes a product located in the internal space.
  • the product defines a product silhouette and the window perimeter shape is indicative of the product silhouette.
  • the product may be a digital tampon, an applicator tampon, or a feminine pad.
  • the outer structure may be made of card stock.
  • the window may be a physical opening wherein the contents of the package, located in the internal space, can be touched from an external space.
  • the window may be cut through the outer structure and may be at least partially covered by a transparent material.
  • the products are individually wrapped and at least two individually wrapped products are visible through the window.
  • a first product may be individually wrapped in a first wrapper having a first color and a second product may be individually wrapped in a second wrapper having a second color different than the first color.
  • the first wrapper and the second wrapper may be visible through the window.
  • the outer structure may be made of a flexible poly film and the flexible poly film may be printed to define the window.
  • the present invention provides an array of packages.
  • the array includes a first package having a first outer structure that defines a first internal space and includes a first window having a first window perimeter shape.
  • the first package also includes a first product located in the first internal space wherein the first product defines a first product silhouette and wherein the first window perimeter shape is indicative of the first product silhouette.
  • the array also includes a second package having a second outer structure that defines a second internal space and includes a second window having a second window perimeter shape.
  • the second package also includes a second product located in the second internal space wherein the second product defines a second product silhouette and wherein the second window perimeter shape is indicative of the second product silhouette.
  • the first product silhouette is different than the second product silhouette.
  • the first product may be a feminine pad without wings and the second product may be a feminine pad with wings.
  • the first product may be an applicator tampon and the second product may be a feminine pad.
  • the first outer structure may be made of paper board and the second outer structure may be made of poly film.
  • the array includes a third package having a third outer structure that defines a third internal space and includes a third window having a third window perimeter shape.
  • the third package also includes a third product located in the third internal space wherein the third product defines a third product silhouette and wherein the third window perimeter shape is indicative of the third product silhouette.
  • the first product silhouette, the second product silhouette, and the third product silhouette are all different.
  • the first product may be an applicator tampon
  • the second product may be a feminine pad without wings
  • the third product may be a feminine pad with wings.
  • the first package may have a design theme, a predominant color, and a brand name and the second package may have the same design theme, the same predominant color, and the same brand name.
  • the first package may include a product image and the product image and the window perimeter shape may coordinate to create a composite image.
  • the present invention provides a package having windows that are indicative of the product located in the package.
  • Fig. 1 an exemplary package 10 is illustrated.
  • the package 10 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
  • the package 10 also includes at least one window 18 having a window perimeter shape 20 .
  • the package 10 also includes at least one product 22 located in the internal space 14 .
  • a top perspective view of the product 22 of Fig. 1 is representatively illustrated.
  • the product 22 defines a product silhouette 24 and the window perimeter shape 20 is indicative of the product silhouette 24 .
  • the product silhouette 24 is a "dog-bone” shape and the window perimeter shape 20 is a "dog-bone” shape.
  • the window perimeter shape 20 readily identifies the package 10 as containing products 22 having a dog-bone shape. This is believed to be beneficial for a consumer trying to locate a particular product form amidst many other product forms on a retail shelf or other setting.
  • the product 22 may include any suitable components within the product silhouette 24 .
  • the product 22 may include a liquid pervious topsheet 26 and a liquid impervious backsheet 28 .
  • the product 22 may also include one or more absorbent layers located between the topsheet 26 and the backsheet 28 .
  • the product 22 may include a first absorbent layer 30 overlying a second absorbent layer 32 .
  • the entire topsheet 26 defines a body side surface 34 that is generally positioned next to the body of the wearer in use.
  • the entire backsheet 28 defines a garment side surface 36 that is generally positioned next to the clothing of the wearer in use.
  • the term “window” refers to a portion of a package wherein the contents of the package, located in the internal space, are viewable through said portion from the external space.
  • the term “window” includes physical openings wherein the contents of the package, located in the internal space, can be touched from the external space.
  • the term “window” also includes physical openings that are partially or completely covered by one or more transparent materials such that the contents of the package, located in the internal space, are viewable through the transparent materials from the external space.
  • the term “window” also includes a portion of a transparent printed package that is unobscured by the printing and thus remains transparent such that the contents of the package, located in the internal space, are viewable through said unobscured and transparent portion from the external space.
  • the windows depicted herein are illustrated as being located completely on one side of the package. However, it will be readily appreciated that in various embodiments, the windows may span across more than one side of the package. In some embodiments, a portion of a window may be located on a front face of the package and a portion of the window may extend around an edge of the package to one or more adjacent sides.
  • window perimeter refers to the outer boundary of the total area defined by the window.
  • the term "product silhouette” refers to the outline 50 of the shadow 52 cast on a surface 54 from a product 56 and a light source 58 wherein the product 56 is removed from a package, removed from a wrapper (if applicable) unfolded (if applicable), fully extended, wings extended (if applicable), and suspended above the surface 54 and wherein the light source 58 is positioned at a 90 degree angle to a major surface 60 of the product 56 which in turn is positioned at a 90 degree angle to the surface 54 as illustrated in Fig. 1B .
  • the light source 58 is positioned a sufficient distance 62 from the major surface 60 to cast the shadow 52 on the surface 54 .
  • major surface refers to either the body side surface or the garment side surface of a pad, liner, diaper, or the like.
  • major surface refers to a plane parallel to the longitudinal centerline of an applicator tampon or a digital tampon.
  • major surface refers to the front portion of a pull-on garment such as a training pant or brief.
  • the term “indicative” refers to a first complex shape that is representative, suggestive, illustrative, substantially similar to, substantially the same, the same as, or the same as a second complex shape. In most cases, if a first complex shape is indicative of a second complex shape, the first shape and the second shape will have a similar number of sides, arcs, and straight edges. Also, in most cases, the first shape and the second shape will have similar angles and proportions. The term “indicative” does not necessarily mean that the first shape is the same size as the second shape. The term “indicative” does not refer to simple shapes such as circles, ovals, rectangles, squares, or the like.
  • the outer structures 12 may be made of any suitable materials.
  • the outer structures 12 may be made of card board, card stock, paper, paper board, plastic, polymer film, woven material, non-woven material, metal, or the like, and combinations thereof.
  • the windows 18 may be formed in the outer structure 12 by any suitable means.
  • the windows 18 may be die cut, laser cut, stamp cut, water cut, or the like, or combinations thereof.
  • the outer structures 12 may be made of paper board and the windows 18 may be formed in the outer structure 12 by die cutting.
  • the outer structure 12 may define any suitable shape or size.
  • the outer structure 12 may include any suitable number of sides.
  • the outer structure 12 may be a six-sided structure wherein the sides are generally joined together to form a hexahedron.
  • the outer structure 12 may also include handles, gussets, opening features, flaps, folds, lids, lines of weakness, and the like, and combinations thereof.
  • the windows 18 may be created from essentially transparent material used as the outer structure 12 .
  • a first portion of the transparent material may be made non-transparent by printing, painting, dying, or other suitable means and a second portion of the transparent material may be left un-altered (i.e., essentially transparent).
  • the un-altered portion may be sufficiently surrounded by the non-transparent portion to define a window 18 in the outer structure 12 .
  • the outer structure 12 may be made of an essentially transparent polyethylene or polypropylene film and the outer structure 12 may be printed with any suitable ink via flexographic, gravure, inkjet, or other suitable means, or combinations thereof to define windows 18 that remain transparent.
  • the products 22 located within the packages 10 may be any suitable type of product.
  • the products 22 may be diapers, training pants, adult incontinent articles, feminine hygiene products, and the like.
  • the products 22 may be feminine hygiene products such as digital tampons, applicator tampons, panty liners, pads, pessaries, and the like.
  • Exemplary products are disclosed in detail in U.S. Patents 7,427,277 and 4,921,474 and U.S. Patent Applications 2005/0059942 ; 2009/0054864 ; and 2009/0204090 .
  • FIG. 2 another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
  • the package 10 of Fig. 2 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
  • the outer structure 12 includes a window 18 .
  • the window 18 defines a window perimeter shape 20 .
  • the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
  • the product 22 of Fig. 2 is illustrated in a top plan view in Fig. 2A .
  • the product 22 includes a topsheet 26 and a back sheet 28 in facing relation.
  • the product 22 also includes a first absorbent layer 30 and a second absorbent layer 32 located between the topsheet 26 and the back sheet 28 .
  • the product 22 also includes wings 38 extending from longitudinal side edges 40 . When the product 22 is fully extended and the wings 38 are fully extended, the product 22 defines a product silhouette 24 .
  • the window perimeter shape 20 of the package 10 is substantially the same as the product silhouette 24 .
  • the window perimeter shape 20 of the window 18 is indicative of the product 22 located within the package 10 .
  • the package 10 of Fig. 3 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
  • the outer structure 12 includes a window 18 .
  • the window 18 defines a window perimeter shape 20 .
  • the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
  • the product 22 of Fig. 3 is illustrated in a partially cut-away top plan view in Fig. 3A .
  • the product 22 includes a topsheet 26 and a back sheet 28 in facing relation.
  • the product 22 also includes a first absorbent layer 30 and a second absorbent layer 32 located between the topsheet 26 and the back sheet 28 .
  • the product 22 also includes side-panels or wings 38 that are unitarily formed with the topsheet 26 and the back sheet 28 .
  • the product 22 defines a product silhouette 24 .
  • the window perimeter shape 20 of the package 10 is substantially the same as the product silhouette 2 4.
  • the window perimeter shape 20 of the window 18 of the package 10 of Fig. 3 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in Fig. 3A .
  • FIG. 4 another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
  • the package 10 of Fig. 4 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
  • the outer structure 12 includes a window 18 .
  • the window 18 defines a window perimeter shape 20 .
  • the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
  • the product 22 of Fig. 4 is illustrated in a partially cut-away top plan view in Fig. 4A .
  • the product 22 includes a topsheet 26 and a back sheet 28 in facing relation.
  • the product 22 also includes a first absorbent layer 30 and a second absorbent layer 32 located between the topsheet 26 and the back sheet 28.
  • the product 22 also includes side-panels or wings 38 that extend from longitudinal side edges 40 .
  • the window perimeter shape 20 of the package 10 is substantially the same as the product silhouette 24 .
  • the window perimeter shape 20 of the window 18 of the package 10 of Fig. 4 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in Fig. 4A .
  • FIG. 5 another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
  • the package 10 of Fig. 5 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
  • the outer structure 12 includes a window 18 .
  • the window 18 defines a window perimeter shape 20 .
  • the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
  • the product 22 of Fig. 5 is illustrated in a partially cut-away top plan view in Fig. 5A .
  • the product 22 includes a topsheet 26 and a back sheet 28 in facing relation.
  • the product 22 also includes a first absorbent layer 30 and a second absorbent layer 32 located between the topsheet 26 and the back sheet 28 .
  • the product 22 defines a product silhouette 24 .
  • the window perimeter shape 20 of the package 10 is substantially the same as the product silhouette 24 .
  • the window perimeter shape 20 of the window 18 of the package 10 of Fig. 5 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in Fig. 5A .
  • FIG. 6 another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
  • the package 10 of Fig. 6 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
  • the outer structure 12 includes a window 18 .
  • the window 18 defines a window perimeter shape 20 .
  • the package 10 also includes products 22 located within the internal space 14. The products 22 are visible from the external space 16 via the window 18 .
  • the product 22 of Fig. 6 is illustrated in a partially cut-away top plan view in Fig. 6A .
  • the product 22 includes a topsheet 26 and a back sheet 28 in facing relation.
  • the product 22 also includes a first absorbent layer 30 and a second absorbent layer 32 located between the topsheet 26 and the back sheet 28 .
  • the product 22 also includes side-panels or wings 38 that extend from longitudinal side edges 40 .
  • the window perimeter shape 20 of the package 10 is substantially the same as the product silhouette 24 .
  • the window perimeter shape 20 of the window 18 of the package 10 of Fig. 6 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in Fig. 6A .
  • FIG. 7 another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
  • the package 10 of Fig. 7 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
  • the outer structure 12 includes a window 18 .
  • the window 18 defines a window perimeter shape 20 .
  • the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
  • the product 22 of Fig. 7 is illustrated in a top plan view in Fig. 7A .
  • the product 22 includes a shell 42 and an absorbent structure 44 .
  • the shell 42 defines a body-facing surface 46 and a garment-facing surface 48 .
  • the product 22 may include body adhesive 49 on at least a portion of the body-facing surface 46 for attachment to the body of the wearer.
  • the product 22 defines a product silhouette 24 .
  • the window perimeter shape 20 of the package 10 is substantially the same as the product silhouette 24 .
  • the window perimeter shape 20 of the window 18 of the package 10 of Fig. 7 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in Fig. 7A .
  • FIG. 8 another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
  • the package 10 of Fig. 8 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
  • the outer structure 12 includes a window 18 .
  • the window 18 defines a window perimeter shape 20 .
  • the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
  • the product 22 of Fig. 8 is illustrated in a top plan view in Fig. 8A .
  • the product 22 includes an absorbent structure 44 and a shell 42 .
  • the absorbent structure 44 is configured for disposition adjacent a female wearer's vaginal region.
  • the shell 42 is configured for supporting the absorbent structure 44 at the vaginal region.
  • the shell has a body-facing surface 46 and a garment-facing surface 48 .
  • the body-facing surface 46 has an adhesive 49 thereon for adhering the shell 42 directly to the wearer.
  • the product 22 defines a product silhouette 24 .
  • the window perimeter shape 20 of the package 10 is substantially the same as the product silhouette 24 .
  • the window perimeter shape 20 of the window 18 of the package 10 of Fig. 8 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in Fig. 8A .
  • FIG. 9 another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
  • the package 10 of Fig. 9 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
  • the outer structure 12 includes a window 18 .
  • the window 18 defines a window perimeter shape 20 .
  • the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
  • the product 22 of Fig. 9 is illustrated in a top plan view in Fig. 9A .
  • the product 22 includes an absorbent structure 44 and a shell 42 .
  • the absorbent structure 44 is configured for disposition adjacent a female wearer's vaginal region.
  • the shell 42 is configured for supporting the absorbent structure 44 at the vaginal region.
  • the shell has a body-facing surface 46 and a garment-facing surface 48 .
  • the body-facing surface 46 has an adhesive 49 thereon for adhering the shell 42 directly to the wearer.
  • the product 22 defines a product silhouette 24 .
  • the window perimeter shape 20 of the package 10 is substantially the same as the product silhouette 24 .
  • the window perimeter shape 20 of the window 18 of the package 10 of Fig. 9 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in Fig. 9A .
  • FIG. 10 another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
  • the package 10 of Fig. 10 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
  • the outer structure 12 includes a window 18 .
  • the window 18 defines a window perimeter shape 20 .
  • the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
  • the product 22 of Fig. 10 is illustrated in a partially cut-away sectional view in Fig. 10A .
  • the product 22 is generally an applicator tampon 64 .
  • the applicator tampon 64 has a longitudinal centerline 66 .
  • the applicator tampon 64 of Fig. 10A is illustrated in a partially cut-away section view taken along the longitudinal centerline 66 to illustrate internal components.
  • the applicator tampon 64 generally includes a barrel 68 , a telescoping section 70 , a plunger 72 , and a pledget 74 .
  • the barrel 68 generally includes the pledget 74 located therein.
  • the barrel 68 also includes one or more petals 78 to facilitate expulsion of the pledget 74 .
  • the plunger 72 may be positioned within the telescoping section 70 to provide a "compact" design. The plunger 72 may then be extended and rigidly engaged with the telescoping section 70 such that force applied to the plunger 72 is translated to the telescoping section 70 to expel the pledget 74 from the barrel 68 .
  • the pledget 74 may also include a string 76 to facilitate removal of the pledget 74 after use.
  • the product 22 defines a product silhouette 24 .
  • the window perimeter shape 20 of the package 10 is representative of the product silhouette 24 .
  • the window perimeter shape 20 of the window 18 of the package 10 of Fig. 10 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in Fig. 10A .
  • FIG. 11 another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
  • the package 10 of Fig. 11 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
  • the outer structure 12 includes a window 18 .
  • the window 18 defines a window perimeter shape 20 .
  • the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
  • the product 22 of Fig. 11 is illustrated in a side view in Fig. 11A .
  • the product 22 is a digital tampon 80 .
  • the digital tampon 80 has a longitudinal centerline 66 .
  • the digital tampon 80 of Fig. 11A generally includes a pledget 74 and a string 76 to facilitate removal of the pledget 74 after use.
  • the product 22 defines a product silhouette 24 .
  • the window perimeter shape 20 of the package 10 is suggestive of the product silhouette 24 .
  • the window perimeter shape 20 of the window 18 of the package 10 of Fig. 11 is indicative of the product silhouette of the product 22 located within the package 10 and illustrated in Fig. 11A .
  • FIG. 12 another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 184 of the product 22 located therein is illustrated.
  • the package 10 of Fig. 12 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
  • the outer structure 12 includes a window 18 .
  • the window 18 defines a window perimeter shape 20 .
  • the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
  • the product 22 of Fig. 12 is illustrated in a perspective view in Fig. 12A .
  • the product 22 is generally a brief 160 having a waist opening 162 and a pair of leg openings 164 .
  • the brief 160 includes a front portion 166 and a back portion 168.
  • the front portion 166 and the back portion 168 are joined together at the sides 170 and at the crotch 172 .
  • the brief 160 may include an absorbent 176 and/or a waist band 174 in various embodiments.
  • the brief 160 may include a top sheet 178 and a back sheet 180 in facing relation.
  • the absorbent layer 176 may be located between the topsheet 178 and the back sheet 180 .
  • the fully extended front portion 166 defines a product silhouette 184 .
  • the window perimeter shape 20 of the package 10 is suggestive of the product silhouette 184 .
  • the window perimeter shape 20 of the window 18 is indicative of the product 22 located within the package 10 .
  • FIG. 13 another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
  • the package 10 of Fig. 13 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
  • the outer structure 12 includes a window 18 .
  • the window 18 defines a window perimeter shape 20 .
  • the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
  • the product 22 of Fig. 13 is illustrated in a top plan view in Fig. 2A .
  • the product 22 includes a topsheet 26 and a back sheet 28 in facing relation.
  • the product 22 also includes a first absorbent layer 30 and a second absorbent layer 32 located between the topsheet 26 and the back sheet 28 .
  • the product 22 also includes wings 38 extending from longitudinal side edges 40 . When the product 22 is fully extended and the wings 38 are fully extended, the product 22 defines a product silhouette 24 .
  • majority of the window perimeter shape 20 of the package 10 is substantially the same as a majority of the product silhouette 24 .
  • the window perimeter shape 20 of the window 18 is indicative of the product 22 located within the package 10 .
  • FIG. 14 another exemplary package 10 having a window perimeter shape 20 that is indicative of the product silhouette 24 of the product 22 located therein is illustrated.
  • the package 10 of Fig. 14 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
  • the outer structure 12 includes a window 18 .
  • the window 18 defines a window perimeter shape 20 .
  • the package 10 also includes products 22 located within the internal space 14 . The products 22 are visible from the external space 16 via the window 18 .
  • the product 22 of Fig. 14 is illustrated in a top plan view in Fig. 2A .
  • the product 22 defines a longitudinal centerline 66 which in turn defines a first half 188 and a second half 190 .
  • the package 10 of Fig. 14 also includes a product image 186 .
  • the term "product image" refers to a depiction of at least a portion of a product.
  • the product image 186 is a depiction of the second half 190 of the product 22 located within the package 10 .
  • the product image 186 may be created using any suitable means.
  • the product image 186 may be printed on the outer structure 12 of the package 10 using ink jet printing, flexographic printing, gravure roll printing, and the like, and combinations thereof.
  • the product image 186 may be provided on a separate material and joined to the outer structure 12 via any suitable means.
  • the product image 186 may be printed on a substrate that is in turn adhered to the outer structure 12 like a sticker.
  • a product image 186 and a window perimeter shape 20 may combine to create a composite image.
  • composite image refers to a construction that includes a product image coordinated with a window perimeter shape to create a unitary image.
  • Fig. 14A multiple packages 10 of Fig. 14 are illustrated in a display condition such as may be arranged on a retail shelf.
  • the multiple packages 10 each include a product image 186 and a window 18 having a window perimeter shape 20 .
  • the multiple packages 10 each include products 22 having a product silhouette 24 as illustrated in Fig. 2A .
  • the window perimeter shape 20 of a first package 92 in combination with a product image 186 of a second package 94 creates a composite image 191 .
  • the window perimeter shape 20 of the second package 94 in combination with the product image 186 of a third package 96 creates a composite image 191 .
  • the window perimeter shape 20 of the third package 96 in combination with the product image 186 of a fourth package 98 creates a composite image 191 .
  • the composite images 191 are indicative of the products 22 located within the various packages 92, 94 , 96, and 98 .
  • the products 22 are individually wrapped.
  • the products 22 may be individually wrapped in any suitable wrapping material such as polymer films, woven materials, non-woven materials, or the like, or combinations thereof.
  • the products 22 are individually wrapped in wrappers 82 wherein at least two individually wrapped products 22 are visible through the window 18 .
  • wrappers 82 wherein at least two individually wrapped products 22 are visible through the window 18 .
  • six products 22 are individually wrapped in six wrappers 82 and are visible through the window 18 .
  • the individually wrapped products 22 may be wrapped in wrappers 82 having more than one color per wrapper 82 .
  • some individually wrapped products 22 may be wrapped in a wrapper 82 having a first color and some individually wrapped products 22 may be wrapped in a wrapper 82 having a second color different than the first color and being located within the same package 10 .
  • six products 22 are individually wrapped in six wrappers 82 .
  • At least one of the wrappers 82 has a first color 84 , at least one of the wrappers 82 has a second color 86 , at least one of the wrappers 82 has a third color 88 , and at least one of the wrappers 82 has a fourth color 90 wherein all the colors 84 , 86 , 88 , and 90 are different.
  • the present invention also provides an array of packages having windows that are indicative of the products located within the respective packages.
  • Fig. 15 an exemplary array of packages 102 is illustrated.
  • the array of packages 102 includes a first package 104 and a second package 106 .
  • the various packages described herein may be suitable for use as the first package 104 and/or the second package 106 .
  • the first package 104 has a first outer structure 108 that defines a first internal space 110 and a first external space 112 .
  • the first package 104 also includes a first window 114 having a first window perimeter shape 116 .
  • the first package 104 also includes a first product 118 located in the first internal space 110.
  • an exemplary first product 118 from the first package 104 is shown in a fully extended top view next to the first package 104 .
  • the first product 118 defines a first product silhouette 120 and the first window perimeter shape 116 is indicative of the first product silhouette 120 .
  • the second package 106 in the array of packages 102 has a second outer structure 122 that defines a second internal space 124 and a second external space 126 .
  • the second package 106 includes a second window 128 having a second window perimeter shape 130 in the second outer structure 122 .
  • the second package 106 also includes a second product 132 located in the second internal space 124 .
  • an exemplary second product 132 from the second package 106 is shown in a fully extended top view next to the second package 106 .
  • the second product 132 defines a second product silhouette 134 and the second window perimeter shape 130 is indicative of the second product silhouette 134 .
  • the first product silhouette 120 is different than the second product silhouette 134 and thus the first window perimeter shape 116 is different than the second window perimeter shape 130 .
  • the array of packages 136 includes a first package 104 , a second package 106 , and a third package 138 .
  • the various packages described herein may be suitable for use as the first package 104 and/or the second package 106 and/or the third package 138 .
  • the first package 104 has a first outer structure 108 that defines a first internal space 110 and a first external space 112 .
  • the first package 104 also includes a first window 114 having a first window perimeter shape 116 .
  • the first package 104 also includes a first product 118 located in the first internal space 110 .
  • an exemplary first product 118 from the first package 104 is shown in a fully extended top view next to the first package 104 .
  • the first product 118 defines a first product silhouette 120 and the first window perimeter shape 116 is indicative of the first product silhouette 120 .
  • the second package 106 in the array of packages 102 has a second outer structure 122 that defines a second internal space 124 and a second external space 126 .
  • the second package 106 includes a second window 128 having a second window perimeter shape 130 in the second outer structure 122 .
  • the second package 106 also includes a second product 132 located in the second internal space 124 .
  • an exemplary second product 132 from the second package 106 is shown in a fully extended top view next to the second package 106 .
  • the second product 132 defines a second product silhouette 134 and the second window perimeter shape 130 is indicative of the second product silhouette 134 .
  • the first product silhouette 120 is different than the second product silhouette 134 and thus the first window perimeter shape 116 is different than the second window perimeter shape 130 .
  • the third package 138 in the array of packages 136 has a third outer structure 140 that defines a third internal space 142 and a third external space 144 .
  • the third package 138 includes a third window 146 having a third window perimeter shape 148 in the third outer structure 140 .
  • the third package 138 also includes a third product 150 located in the third internal space 142 .
  • an exemplary third product 150 from the third package 138 is shown in a fully extended top view next to the third package 138 .
  • the third product 150 defines a third product silhouette 152 and the third window perimeter shape 148 is indicative of the third product silhouette 152 .
  • the first product silhouette 120 , the second product silhouette 134 , and the third product silhouette 152 are all different and thus the first window perimeter shape 116 , the second window perimeter shape 130 , and the third window perimeter shape 148 are all different.
  • herein packages may also include any suitable colors, themes, brand names, or the like.
  • the various packages in the various arrays may include common design themes, colors, graphics, brand names, and the like, and combinations thereof.
  • the various packages in the various arrays may all have the same predominate color and may all have the same brand name. Thus, even though the packages will have similarity and unity on the retail shelves, a consumer will readily be able to navigate said shelf to find the desired product form via the indicative windows.
  • the present invention may provide a package having simulated windows that are indicative of the product located in the package.
  • package 10 is illustrated.
  • the package 10 includes an outer structure 12 that defines an internal space 14 and an external space 16 .
  • the package 10 also includes at least one simulated window 154 having a simulated window perimeter shape 156 .
  • the package 10 also includes at least one product 22 located in the internal space 14 .
  • Fig. 16A a top perspective view of the product 22 of Fig. 16 is representatively illustrated.
  • the product 22 defines a product silhouette 24 and the simulated window perimeter shape 156 is indicative of the product silhouette 24 .
  • the product silhouette 24 is a "dog-bone” shape and the simulated window perimeter shape 156 is a "dog-bone” shape.
  • the simulated window perimeter shape 156 readily identifies the package 10 as containing products 22 having a dog-bone shape.
  • simulated window refers to a graphic positioned on a portion of a package that creates the illusion of viewing the contents of the package, located in the internal space, through a window.
  • simulated window perimeter refers to the outer boundary of the total area defined by the simulated window.
  • simulated window does not refer to a depiction of the product contained within the package.
  • the simulated window 154 includes simulated products 158 to create the illusion that the actual products 22 are being viewed through an actual window.
  • a simulated window 154 may be created by printing directly on the outer structure 12 of the package 10 or the simulated window 154 may be created by printing on a secondary substrate and attaching said substrate to the outer structure 12 of the package 10 .
  • a simulated window 154 may be printed on an adhesive sticker and adhered to the outer structure 12 .

Landscapes

  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Absorbent Articles And Supports Therefor (AREA)
  • Packaging Of Annular Or Rod-Shaped Articles, Wearing Apparel, Cassettes, Or The Like (AREA)
EP10837131.1A 2009-12-15 2010-11-09 Package with indicative windows Active EP2512943B1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/637,865 US20110139656A1 (en) 2009-12-15 2009-12-15 Package With Indicative Windows
PCT/IB2010/055097 WO2011073808A2 (en) 2009-12-15 2010-11-09 Package with indicative windows

Publications (3)

Publication Number Publication Date
EP2512943A2 EP2512943A2 (en) 2012-10-24
EP2512943A4 EP2512943A4 (en) 2014-05-28
EP2512943B1 true EP2512943B1 (en) 2016-01-27

Family

ID=44141725

Family Applications (1)

Application Number Title Priority Date Filing Date
EP10837131.1A Active EP2512943B1 (en) 2009-12-15 2010-11-09 Package with indicative windows

Country Status (8)

Country Link
US (2) US20110139656A1 (ko)
EP (1) EP2512943B1 (ko)
KR (1) KR101823166B1 (ko)
CN (1) CN102652096B (ko)
AU (1) AU2010332412B2 (ko)
BR (1) BR112012013124A2 (ko)
MX (1) MX337451B (ko)
WO (1) WO2011073808A2 (ko)

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Also Published As

Publication number Publication date
KR101823166B1 (ko) 2018-01-29
EP2512943A2 (en) 2012-10-24
US20120152784A1 (en) 2012-06-21
US20110139656A1 (en) 2011-06-16
CN102652096B (zh) 2016-08-03
AU2010332412B2 (en) 2015-08-13
BR112012013124A2 (pt) 2017-03-14
MX337451B (es) 2016-03-07
WO2011073808A3 (en) 2011-11-24
WO2011073808A2 (en) 2011-06-23
CN102652096A (zh) 2012-08-29
EP2512943A4 (en) 2014-05-28
KR20120114266A (ko) 2012-10-16
AU2010332412A1 (en) 2012-06-07
MX2012006847A (es) 2012-07-17

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