EP2219162B1 - Système et procédé de recherche d'un objet souhaité - Google Patents

Système et procédé de recherche d'un objet souhaité Download PDF

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Publication number
EP2219162B1
EP2219162B1 EP09002074.4A EP09002074A EP2219162B1 EP 2219162 B1 EP2219162 B1 EP 2219162B1 EP 09002074 A EP09002074 A EP 09002074A EP 2219162 B1 EP2219162 B1 EP 2219162B1
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Prior art keywords
electronic device
data
mobile electronic
user
data server
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German (de)
English (en)
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EP2219162A1 (fr
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Ludwig Morasch
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Morasch Ludwig
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Individual
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Priority to EP09002074.4A priority Critical patent/EP2219162B1/fr
Priority to ES09002074.4T priority patent/ES2602795T3/es
Priority to DK09002074.4T priority patent/DK2219162T3/da
Publication of EP2219162A1 publication Critical patent/EP2219162A1/fr
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

Definitions

  • This invention relates to a system and method for finding a desired object and offering a desired object such as a thing, a service, a legal or natural person, an information or a product.
  • This invention further relates to a system and method for making contact between two electronic devices from a class of more than two electronic devices when the two electronic devices are within a predetermined active space or within a maximum distance of each other.
  • the invention relates to a system and method for personalized advertising according to the interest of a user of a mobile electronic device.
  • the present invention relates to a system and method for creating marketplaces by comparing user-defined data profiles and matching position data of the participants.
  • the document DE 10 2005 052 324 shows the deposit of supply / demand profiles in the form of virtual "post its” or "digital graffiti"
  • the system and method according to the invention makes it possible, via the exchange of information between users via a data network and a data server, to create self-determined, instante markets.
  • Users can define themselves in this system in terms of their interests (supply, demand).
  • the marketplaces are created by comparing digital data profiles, which are exchanged over a data network and processed on the data server.
  • users can define an investment status and / or assets as well as desired supply / demand profiles. If a match is found between data profiles of different users, the users can be contacted, and / or a transaction can be completed.
  • user data profiles may be adapted for adaptation to information available in a location, e.g. Promotional offers to user-specific preferences are used.
  • the invention has the advantage that users who have been selected by the system based on their data profiles, are brought together in a predetermined spatial proximity. This allows the users in the real world to get an idea of the desired object. Users no longer need to rely on a virtual description of the object because the object (eg, a person or commodity) is in real space in close proximity to the user.
  • the object eg, a person or commodity
  • the invention makes the virtual world a real marketplace and prevents a drifting apart of the real and virtual worlds.
  • the virtual world of the marketplaces is first integrated into real marketplaces.
  • the invention uses the virtual world as a means of interaction in the real world.
  • the invention opens up a new dimension in the use of existing electronic devices. Existing standards can be linked to practice the invention.
  • a user is a natural or legal person involved in the system or method of the invention.
  • Each user participates in the system and procedure as participants.
  • a participant is an entry for a user on the data server, e.g. In a database of the data server.
  • a user may interact with the inventive system via an electronic device. Subscribers can be generated at the data server by, for example, defining a user's electronic device and transmitting the definition to the data server. Participants can also be generated directly on the data server. Participants can also be generated automatically, eg. For potential or future users. Not every participant registered on the data server represents a user of the system or process.
  • the desired object may be a desired thing, a desired service, a desired person, or desired information.
  • the desired object is the transaction object in the system of the invention.
  • a data server or a network of data servers may serve as a point for data storage, profile data acquisition, data processing and / or system management and / or subscriber creation and editing.
  • the data server serves to compare offer / demand profiles and to compare position data, as well as to determine match of offer / demand profiles of different users and to determine a match between position data of different users or different users' electronic devices.
  • the data server is a computer with hardware components and software.
  • the data server can contain several tables in a database (see Fig. 1 ). For example, in a table 1, offers from subscribers may be listed.
  • a table 2 For each offer, information concerning one or more categories such as title, description, images, identification code of the object, identification code of the offeror, location of the offer, number indicating a change status of the offer (the number may, for example, change with each change of the Offer by one counter) in Table 1.
  • inquiries can be listed, whereby, for example, search terms or an identification code of the customer can be contained for each demand.
  • a table 3 may contain subscriber profiles of users of the system, e.g. For example, with the following information for each user: identification code, (local) position, contact options, status.
  • the data server may have an interface that allows the location of the mobile electronic devices active in the system to be queried.
  • the means for determining a match comprises software for determining matches of ANPs and position data stored on the data server and the hardware components required therefor, such as RAM and CPU.
  • An electronic device may be a mobile or a stationary electronic device.
  • a mobile electronic device is characterized in that its position data are regularly redetermined via the locating device and transmitted to the data server.
  • a stationary electronic device is characterized in that its position data are immutable and therefore can be set once. This does not exclude that a stationary electronic device can be moved to another location and operated there with new position data. Examples of mobile electronic device on which the invention can be implemented are Apple's iPhone 3G, which has A-GPS.
  • a personal computer (PC) can be used as a stationary electronic device.
  • Each mobile and each stationary electronic device is preferably associated with an identification profile that allows the identification of the electronic device in the data network of the system. Further, the electronic devices preferably have a data input device for inputting an offer or a demand by the user, and a data output device for outputting an offer or a demand from another user of the system. In one embodiment, the at least one mobile electronic device allows the input and transmission to the data server of an active space of the user.
  • One or more application programs are preferably installed on the electronic device, which provide the user with the functions necessary for carrying out the method according to the invention. Examples of such functions are: enter and change offer / demand profiles, define offers, change offers, define activity rooms, enter participation status, delete offers, respond to inquiries about own offers; Define inquiries, process inquiries, delete own requests, view search results, make contacts with providers; View offers of a defined spatial environment, contact other participants.
  • Created quotes or requests and any changes to them can be synchronized with the data server and stored there.
  • the data server can then compare offer / demand profiles to different participants and determine matches.
  • an application program for locating the mobile electronic device may be provided on the mobile electronic device.
  • An application program of the mobile electronic device may e.g. to be developed on the iPhone Development Platform on an iPhone, iPhone 3G or an iPod touch.
  • the programming environment can be Apple xCode.
  • the programming language can be Objective C.
  • the hardware platform which can be used as a mobile electronic device in the system according to the invention (iPhone, iPod touch), it is not necessary for the application program that this "active" in the background, while z. B. is telephoned with the mobile electronic device.
  • Localization of the device via GPS, Mobile Transmitter Cross-Reflection or WiFi Tracking may require that localization be requested by appropriate commands from the software side.
  • the data server of a particular application will only receive information about the location of the mobile electronic device when the application is currently active.
  • application programs on the mobile electronic devices may be partially active on the electronic device itself and partially server-based.
  • An application program that is currently not active on the mobile electronic device can still remain active on a corresponding server.
  • an application program on the mobile electronic device for example, iPhone 3G
  • This service allows the user to be alerted to an application even though it is not running on the mobile device at the appropriate time.
  • a server-based service can be provided, which makes it possible to exchange position data between applications on the data server. This makes it possible to continuously provide site-specific applications with position data on the server side and thus to be able to react to changes in position and to communicate these as needed to the mobile part of the application.
  • a defined interface can be created on the data server, which makes it possible to transmit position data to the data server.
  • an interface can be created, which makes it possible to query position data of a specific device.
  • the position data of participating devices are stored together with a unique device identification and an ID of the sending application in a database.
  • This database is visible to the data server, which provides information about the location of the device as well as information about the currently active applications on that device. In addition to the much more frequent positioning (compared to a position determination when the own application is active) this also provides information about the habits of the user, based on the applications used, in the corresponding locations, which significantly contributes to the profile data generation.
  • the locating device is used to determine the spatial position of the at least one mobile electronic device.
  • the locating device used in the invention may transmit position data of the at least one mobile electronic device to the data server via a data network.
  • the locating device may be connected in a structural unit with the at least one mobile electronic device or may be provided separately from the mobile electronic device.
  • the Locating device integrated in the mobile electronic device.
  • the locating device can, for. GPS, A-GPS, mobile telephone mast triangulation or WiFi location, or a combination of these methods.
  • a tracking device includes other components such as satellites for GPS or mobile station towers for a mobile telephone transmission triangulation.
  • a data profile is a subscriber-owned record that is stored on the data server.
  • Examples of data profiles are an identification profile, a subscriber profile, an offer / demand profile (ANP), position data (including a time history of position data) of a user or a desired object, an active room or a participation status.
  • a data profile may contain one or more of the aforementioned data sets.
  • a data profile may be fixed or variable or user definable.
  • the identification profile is usually permanently assigned to a subscriber in the system.
  • the position data of a mobile electronic device may be changed if the subscriber moves by a distance that is greater than the minimum resolution of the locating device; Whether the position data actually changes depends on whether position data of a changed position are transmitted to the data server and stored there.
  • the position data of a stationary participant usually does not change.
  • the offer / demand profile, the activity space and the participation status of a participant can be defined and changed by the user independently of one another.
  • Data profiles can be generated both by input to an electronic device by a user and automatically.
  • Automatic profile data generation can take place both in the electronic devices and on data servers. Automatic profile data generation can be based on information from data profiles of any participant, or on data, which have been acquired by third parties. In particular, interfaces at the level of data servers can be provided.
  • a Participant Profile is a data profile that contains information about the user.
  • the TP may include the identification profile of a user's electronic device.
  • the subscriber profile of a user may include, for example, a name of the user, an address of the user or a bank account of the user.
  • the subscriber profile may include the user's affiliation to user or subscriber categories such as occupation, industry, nationality, etc.
  • An identification profile is a designation of an electronic device of a user that allows the unique identification of the electronic device and targeted contact with the electronic device in the system.
  • the identification profile may e.g. be or include a phone number or an IP address.
  • An offer / demand profile describes the interests of a user in an object.
  • the ANP is assigned to a subscriber on the data server.
  • the ANP may refer to an offer, a demand, or a combination of an offer with a demand.
  • An ANP can be entered by the user via a data input device of an electronic device and then transmitted to the data server. Such an ANP can be arbitrarily changed by the user by entering the change to the data input device of an electronic device and transmitting it to the data server.
  • Several ANPs can be defined per user, whereby different ANPs can be assigned different activity rooms or different participation statuses.
  • An ANP can be generated in whole or in part on the data server for a subscriber, e.g. from ANPs assigned to the participant in the past.
  • An ANP can be one-dimensional or multi-dimensional.
  • a one-dimensional ANP contains only an indication such as a class into which the desired object falls (eg "Auto").
  • ANPs are multi-dimensional and can then contain several details describing a desired object, e.g. Eg "car”, “manufacturer”, "mileage” and "age”.
  • Each dimension of an ANP represents a selection criterion when comparing ANPs.
  • ANPs can be predefined for different object types. Then a desired ANP can be easily and quickly created by modifying the predefined ANP.
  • an ANP predefined for the "Auto” object may have the following selection criteria pre-defined: "Manufacturer”, “Mileage”, “Age”, “Color”.
  • a predefined ANP can predefine the following selection criteria: “Age”, “Gender”, “Occupation”, “Size”.
  • a predefined ANP can predefine the following selection criteria: "product group”, "price class”.
  • the selection criteria can be further defined, for example by specifying a specific color for the selection criterion "Color” or by specifying a price range for the selection criterion "Price”.
  • the selection criteria can be provided with a weighting that defines how much a defined selection criterion may deviate without a match being prevented.
  • Positional data is digital data that describes a position in space (also referred to herein as a "spatial position").
  • Positional data of a user describe a position that may be associated with a subscriber or the ANP of a subscriber.
  • the position data may relate, for example, to the position of an electronic device or to the position of a desired object or to the position of the user.
  • Positional data of a stationary electronic device usually need to be defined or recorded only once.
  • the position data may be determined by the locator and transmitted to the data server. The location of a mobile electronic device is repeated according to predetermined rules.
  • Updated position data is transmitted to the data server and stored there, making it part of the subscriber's data profile.
  • Positional data of a desired object can be stored on the data server by inputting the positional data to an electronic device and transmitting it to the data server. If a mobile electronic device is available, it can be located in the vicinity of the object via the locating device and the position data transmitted as that of the object to the data server.
  • a subscriber can be assigned different position data, e.g. For example, those for an electronic device and those for a desired object.
  • Positional data is stored on the data server and can then be used in the system and method of the invention.
  • each ANP is assigned position data for one position.
  • the position data of the at least one mobile electronic device represent the position of the at least one mobile electronic device. If a user who participates in the system via a mobile electronic device defines several ANPs, then the same position data can be assigned to each ANP, namely those which describe the position of the mobile electronic device.
  • a user of a mobile electronic device may use, in addition to the position data describing his position, other positional data, for example, those describing the position of an object. It can then be defined by the user which position data is used in determining a match.
  • the user of a mobile electronic device may determine if its proximity to another user or the proximity of the object to another user should be considered a criterion in determining a match.
  • An active space is the geographical space in which a participant acts on a desired object in the system.
  • the active space defines at least the spatial area in the current environment of the mobile electronic device in which the user wants to find the desired object.
  • the geographical area may be defined as a two-dimensional space over the position data and a certain maximum distance from the position defined by the position data.
  • the position data can be z. B. related to the user in question, an electronic device or a desired object.
  • the maximum distance can serve as a distance criterion when comparing position data.
  • the active space in particular its size, can be determined by the user as needed and transmitted to the data server. It is possible to have different active spaces for a user z. B. in its subscriber profile, where each asset space can be assigned to a particular offer-power question profile.
  • an active space may have a time dimension by which a user defines his temporal interest in an object. It is also possible for a data profile of a subscriber, such as a bid / ask profile, to have associated with it several active rooms which do not have to be spatially-temporally connected. This means that for an object the location of a transaction and the position of the object may be different.
  • a participation status determines whether and what information a user wants to reveal about himself in case of a match found another user.
  • a user can set their participation status differently for various of his ANPs. You can specify more than one investment status for an object. For example, an ownership status for the TP and a participation status for an ANP can be set.
  • a participation status can, for example, assume the two states "active" and "passive".
  • Active may be defined as a participation status that allows another user or his electronic device to access the data profile associated with the ownership status in the event of a match.
  • Passive may be defined as an investment status that does not allow another user to have the data profile associated with the investment status in the case of a participation status found match is made available.
  • the data network enables communication between the components of the system, in particular between electronic devices and the data server. Furthermore, a data network can facilitate communication between electronic devices.
  • a data network can be wireless or fixed (landline). It is possible to use various data networks for communication between mobile electronic devices and the data server and for communication between stationary electronic devices and the data server in the system of the invention.
  • For communication between mobile electronic devices and the data server usually a wireless data network is used. Examples of wireless data networks are a GSM network, a UMTS network, a Wi-Fi network, a WIMAX network, Bluetooth network, peer-to-peer network, Bluetooth piconet network, Bluetooth scatternet, Zigbee, SRD, ISM or an RFID.
  • a GSM network, a UMTS network and a WLAN network are preferred, a UMTS network is particularly preferred. Examples of local data networks are Ethernet, ADSL, ISDN, RS232, cable, USB, Firewire.
  • the system according to the invention preferably permits synchronous and asynchronous communication between the data server and the electronic devices.
  • the application application is active on the electronic device.
  • the application application does not need to be active on the electronic device.
  • a non-active application application on an electronic device can be activated by a message from the data server, eg. B. via a "push notification function".
  • asynchronous communication allows a comparison of profile data on the data server to be performed on non-active applications on the electronic devices. A later notification of a match found is possible, although the application was not active at the time of a meeting.
  • Follow-up operations are operations performed after a match of ANPs and positional data of two users. Examples of follow - up operations are informing the users for whom ANPs and position data have been matched, making contact between them Users, communication between the users, conclusion of a contract of sale between the users about the object, payment transactions for the execution of a purchase contract.
  • the system according to the invention comprises at least one data server and one mobile electronic device.
  • the system may include many other electronic devices that may be mobile or stationary. At least two users are necessary for carrying out the method according to the invention. Of these, at least one uses a mobile electronic device. Other users may use a static electronic device or may be involved without their own electronic device, for example by having their ANP and associated positional data stored in other ways on the data server.
  • the system includes at least two electronic devices, at least one of which is mobile. The utility of the system and method of the invention is greater the more users participate.
  • a locating device for determining the position of the at least one mobile electronic device.
  • the locating device can be executed in assembly with the at least one mobile electronic device.
  • each mobile electronic device of a plurality of mobile electronic devices may have its own locating device.
  • the locators may determine the position of the mobile electronic devices at predetermined time intervals and forward the found position data to the data server where it is stored.
  • the frequency of the locations can be made as needed. For example, the frequency of the location can be made dependent on the size of the user-defined active space, whereby the location of the location can be the more frequent the smaller the active space is.
  • a frequent update of the position data up to a real-time update allows a high spatial resolution of the market place to be created.
  • position data of mobile users When storing position data of mobile users, previous position data on the data server can be overwritten. However, it is also possible to continue to store previous position data. In this way, a motion profile of the user of the mobile electronic device can be created.
  • the positional data of the mobile electronic devices constitute an important component of the system and method of the invention, as they allow to create a marketplace on a geographical space defined by the user's active spaces.
  • ANPs belonging to different users are compared to find matches between the ANPs.
  • the system and method according to the invention ensure that, in addition to a match between ANPs, preferably a minimum match between the position data of the user is fulfilled.
  • a match is found in this embodiment only if both the ANPs of two users and the position data associated with the ANPs are sufficiently similar (also referred to herein as "positive matching").
  • the data server makes it possible to compare a large number of ANPs and associated position data to find matches.
  • a minimum match between the positional data may be defined as a maximum distance that must be undershot to give a match in terms of positional data.
  • Such a maximum distance can be defined by the size of the active spaces involved. For example, the sum of the radii of circular active spaces may be defined as the maximum distance.
  • a distance between two objects can be calculated from the position data of the two objects to which the respective position data relate. If two users have chosen their activity spaces to be of different sizes, no match is determined if none of the distance criteria of the two users is met.
  • a follow-up operation can be performed if the distance criteria of both users are fulfilled (provided the ANPs also agree sufficiently).
  • a follow-up operation may or may not be initiated.
  • the user whose distance criterion has not been met can be informed that a match of the position data and ANPs would be possible with a somewhat larger active area. If there are several matches of an ANP of a first user with ANPs of several other users and at the same time match the position data, it is possible to initiate follow-up operations preferably for those user pairs for which the spatial distance is the lowest.
  • the ANPs and the position data of the stored subscribers are compared simultaneously. Another possibility is to compare the position data first and, in a second step, to compare only those ANPs whose assigned position data have given a sufficient match. Conversely, it is possible to first compare all the ANPs of different participants and, in a second step, to compare only position data for whose associated ANPs a match has already been determined.
  • the selection criteria of the ANPs are compared.
  • the comparison can be multi-level. For example, in a first stage, the categories of objects desired by the users may be compared. If two objects belong to different object classes, such as the class "Car Purchase” and the class “Get Acquainted", the comparison can already be aborted at this level because there is no match. If the objects of two users belong to the same class as e.g. "Auto”, further selection criteria must be compared, e.g. the selection criteria "Manufacturer” or "Color”.
  • By weighting the selection criteria it can be defined how important a selection criterion is held by the user. A weighting may, for. On a scale of 1 to 10, where "10” means “very important”. A selection criterion of low weighting can act in such a way that it does not prevent the finding of a match.
  • the system and method according to the invention can be designed such that a relevant user is informed on which selection criterion a match has frequently failed. Then the user can suitably adjust the ANP or the weighting of a particular selection criterion. It is also possible that improperly set weights are automatically adjusted by the data server so that there is a reasonable probability that matches will be found.
  • follow-up operations can be initiated. These follow-up operations may depend on participation status, if users have defined one.
  • a first sequential operation may be the notification of the users of the found match.
  • the first participation status is for the TP and the second participation status is for the ANP of a participant. If, after a positive comparison of profiles, a provider with the participation status "active / active" is involved, then the participating customer receives both the TP and the ANP of the provider. However, the provider receives different information depending on the participation status of the customer. For an "active / active" buyer, the provider receives both the TP and the ANP of the customer. This can lead to a merger of the participants with mutual acceptance. In an "active / passive" Demander receives the provider the TP, but not the ANP of the buyer. This means that the provider, although the subscriber data of the customer learns, but not the specific needs of the customer.
  • the provider receives no information whatsoever. If, in case of a match of profiles, a provider with an participation status "active / passive" is involved, then the participating customer only receives the TP, but not the ANP of the provider. This means that the customer learns that this provider matches the ANP with their own demand, but he does not know what the entry is.
  • the provider receives defined information depending on the participation status of the customer. In the case of an "active / active" customer, the provider receives both the TP and the ANP of the customer. This can lead to a merger of the participants in the case of mutual interest. In the case of an "active / passive" buyer, the provider receives the TP, but not the demander's ANP.
  • the provider although the subscriber data of the customer learns, but nothing about its specific ANP.
  • the provider receives only the ANP, but not the TP of the buyer. So he learns of the presence of a prospective customer for his offer in the active space, but can not identify or locate it.
  • the provider receives no information at all. If a provider with the participation status "passive / active" is involved in the case of a match of profiles, then the participating customer receives exclusively the ANP, but not the TP of the provider. This means that although the customer learns that a supplier exists for its demand in the active area, it can not identify or locate it. The provider receives different information depending on the participation status of the customer. In the case of an "active / active” customer, the provider receives both the TP and the ANP of the customer. This may lead to a merger of the participants in the interest of the provider and subsequent interest of the customer. In the case of an "active / passive" buyer, the provider receives the TP, but not the demander's ANP. This means that the provider experiences the subscriber data of the customer, but not its ANP.
  • the provider receives the TP but not the ANP of the customer. This means that the provider knows the subscriber data of the customer, but knows nothing about its ANP. For a "passive / active" buyer, the provider receives only the ANP, but not the TP of the buyer. So he knows about the presence of a prospective customer for his offer in the Aktivraum, but he can not identify or locate. For a "passive / passive" customer, the provider receives no information at all.
  • a provider with a participation status of "passive / passive” If, after a positive comparison of profile data, a provider with a participation status of "passive / passive" is involved, then the participating customer does not receive any information at all.
  • the provider receives different information depending on the participation status of the customer. In the case of an "active / active” customer, the provider receives both the TP and the ANP of the customer. In the case of an "active / passive" buyer, the provider receives the TP, but not the demander's ANP. This means that the provider knows the subscriber data of the customer, but knows nothing about its ANP. For a "passive / active" buyer, the provider receives only the ANP, but not the TP of the buyer.
  • the system and method according to the invention can be used with regard to a large number of possible desired objects.
  • Important embodiments are purchase contracts, whereby the desired object can be a concrete object or a service.
  • the desired object is information or an advertising message.
  • the object may be information related to a restaurant, a taxi rank, a subway station, a gas station, or a clothing store in the vicinity of a user. If the desired object is information, then the user providing the information does not necessarily need his own electronic device.
  • Such a user when registered as a subscriber to the data server, may also transmit his ANP and positional data to the data server operator in other ways, such as by mail. However, then the ANP and the position data must be entered by the operator of the data server in the data server.
  • the system may include a stationary electronic device with a data output device.
  • the data output device may be an acoustic output device (eg speaker) or a visual output device (eg screen, projector or beamer).
  • the user who runs the data output device (s) may have a number of advertisers transmitting advertising messages (audible or visual) to the stationary electronic device.
  • advertising messages audible or visual
  • position data describing the position of the data output device is transmitted to the data server.
  • an active space may be defined, which may for example be defined by the maximum distance from the data output device, from which the output of the data output device for humans can still be perceived. Such a maximum distance can z. B. 20 m.
  • Users of mobile electronic devices may enter one or more ANPs and associated asset spaces on their mobile devices and transmit them to the data server.
  • the position of the mobile devices is determined, preferably continuously, by location. If the user of a mobile device comes close to the data output device and the data server determines that the position data sufficiently matches, the data server can detect an ANP of the operator of the data output device with which there is a great match to an ANP of the user of the mobile device. Then, the stationary electronic device can be informed of the coincidence, and the advertising message corresponding to the ANP can be output to the data output device. Such an advertising message attracts the attention of the user of the mobile device because it corresponds to his interests.
  • the advertising message to be output can be selected on the basis of predefined criteria either by the data server or by the stationary electronic device.
  • a device for selecting a product information to be output can be provided.
  • criteria may be: number of nearby users of mobile electronic devices that are subscribers to the system and have defined the same or similar ANPs; Price range of the advertised products; Match subscriber profiles of nearby users, e.g. As predominantly men or predominantly women or predominantly businessmen or predominantly pupils u.s.w.
  • User A has entered his personal individual ANP in his mobile electronic device (eg cell phone) and activates it by submitting the data server.
  • User B has his ANP also enabled in the status.
  • the positioning systems of the mobile electronic device regularly determine the position of the same and transmit the position data to the data server. If these two people happen to come close to each other, the data server determines from the location data that the participants' activity spaces overlap or the distance criteria are otherwise met. Then the data server compares the ANPs of the participants. If the ANPs match, the data server sends the message about the determined match to both mobile electronic devices. As a result, both mobile electronic devices are activated by means of signal and light signals.
  • Example 1 As in Example 1, however, user A has not activated his sound and light signals but only tuned to vibration. In this case, A becomes aware of the encounter with B by means of vibration, and now through his mobile electronic device via a quick search function, the essential characteristics of user B (the user A in the group of people can already be recognized, since users B are optical and acoustic signal activated). Then user A can decide whether to remain passive or to change his participation status to active. In the latter case, the changed participation status is transferred to the data server, which thus releases information about user A. This makes User A recognizable to User B.
  • User A walks on the street or in another room and has defined on his mobile electronic device an ANP for the search for a used car.
  • the ANP contains specific information regarding the vehicle type and other characteristics of the same (eg BMW 5 Series, maximum 30,000 km, available for purchase within the next 3 months).
  • the product B a used BMW 5 Series Diesel, with 20,000 kilometers is for sale within the next few months.
  • User B the seller of product B, has defined on a mobile or stationary electronic device an ANP relating to the sale of product B and transmitted it to the data server.
  • user B has defined an active space as a circular one two-dimensional space with radius 100 m with the location of the product B as the center.
  • the data server determines that the user A and product B distance criteria are met based on user A's location data updated by the location system. By comparing the ANPs, the data server also determines a match of the ANPs. The data server informs user A's mobile electronic device, which alerts user A to product B by means of a beep. User A can now fetch all additional data from the data server to his mobile electronic device. User A really faces the product of his desire. He can touch it, look at it and check its optical state, and does not have to rely on the vendor's description or a virtual image / presentation / presentation in the virtual network.
  • User A has set the status of his ANP to "Active", which contains an interest in cars, especially the BMW brand.
  • the data server determines that the active spaces of the mobile electronic device overlap user A and the stationary electronic device of the advertising screen.
  • a comparison of the ANPs of user A and a group of ANPs of the stationary electronic device results in a match with the ANP corresponding to user A's interest.
  • the determined match is transmitted to the stationary electronic device, which then outputs only car advertising on the advertising screens. If there is no BMW in the promotional offer, then the existing closest coming car brand will be presented.

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Claims (13)

  1. Système pour la recherche, par un utilisateur, d'un objet souhaité, comprenant
    (i) au moins un appareil électronique mobile d'un utilisateur, étant précisé que l'appareil électronique mobile est apte à communiquer sans fil avec un réseau de données,
    (ii) un dispositif de localisation qui est destiné à définir la position spatiale du ou des appareils électroniques mobiles,
    (iii) un serveur de données qui est apte à communiquer sans fil avec le ou les appareils électroniques mobiles par l'intermédiaire du réseau de données,
    (iv) un appareil électronique fixe avec un appareil de sortie de données ;
    étant précisé que l'appareil électronique mobile comporte un dispositif qui est conçu pour transmettre un profil d'offre/demande de l'utilisateur au serveur de données par l'intermédiaire du réseau de données,
    que le dispositif de localisation est conçu pour transmettre des données de position de la position définie du ou des appareils électroniques mobiles au serveur de données,
    que le serveur de données est conçu pour recevoir et stocker les données de position transmises du ou des appareils électroniques mobiles et des données de position d'autres utilisateurs,
    que le serveur de données comporte également ce qui suit :
    un dispositif pour stocker des profils d'offre/demande et
    un dispositif pour déterminer une concordance entre les profils d'offre/demande de deux utilisateurs ou plus, et pour déterminer une concordance entre les données de position qui sont associées aux profils d'offre/demande des deux utilisateurs ou plus, et
    qu'un message publicitaire destiné à l'utilisateur de l'appareil mobile est sorti sur l'appareil de sortie de données de l'appareil électronique fixe selon le profil offre/demande de l'utilisateur de l'appareil électronique mobile, quand le serveur de données constate à l'aide des données de position que l'appareil électronique mobile se trouve par rapport à l'appareil de sortie de données à une distance inférieure à une distance maximale prédéfinie.
  2. Système selon la revendication 1, étant précisé que l'appareil électronique fixe comporte un dispositif pour sélectionner une information de produit à sortir, quand deux appareils électroniques mobiles ou plus qui se trouvent par rapport à l'appareil de sortie de données à une distance inférieure à la distance maximale prédéfinie ont enregistré différents profils d'offre/demande au niveau du serveur de données.
  3. Système selon la revendication 1 ou 2, étant précisé que les appareils électroniques mobiles et/ou d'autres appareils électroniques comportent un appareil d'entrée de données pour l'entrée d'un profil d'offre/ demande par des utilisateurs, et un appareil de sortie de données pour la sortie d'un profil d'offre/demande d'un autre utilisateur du système.
  4. Système selon l'une des revendications 1 à 2, étant précisé que le ou les appareils électroniques mobiles permettent l'entrée et la transmission au serveur de données d'un espace actif de l'utilisateur, l'espace actif décrivant au moins la zone spatiale située dans l'environnement de l'appareil électronique mobile dans laquelle l'utilisateur aimerait trouver l'objet souhaité.
  5. Système selon l'une des revendications 1 à 4, étant précisé que le ou les appareils électroniques mobiles et le serveur de données permettent l'entrée et la transmission au serveur de données de différents profils d'offre/demande, étant précisé que le même espace actif ou des espaces actifs différents peuvent être associés aux différents profils d'offre/demande.
  6. Système selon l'une des revendications 1 à 5, étant précisé que le dispositif destiné à déterminer une concordance ne détermine une concordance que pour les abonnés dont les espaces actifs sont suffisamment semblables.
  7. Système selon l'une des revendications 1 à 6, étant précisé que le dispositif de localisation définit suivant des intervalles de temps prédéfinis la position de l'appareil électronique mobile, et la transmet au serveur de données.
  8. Système selon l'une des revendications 1 à 7, étant précisé que le dispositif destiné à déterminer une concordance compare, lors d'une première étape, les données de position d'au moins deux abonnés, et ne compare, lors d'une seconde étape, que les profils d'offre/demande des abonnés dont les données de position sont inférieures à un écart maximal prédéfini.
  9. Système selon l'une des revendications 1 à 8, étant précisé que le ou les appareils électroniques mobiles permettent l'entrée et la transmission au serveur de données d'un état de participation de l'appareil électronique mobile, l'état de participation définissant si un profil d'abonné ou un profil d'offre/demande de l'utilisateur est transmis par le serveur de données à l'appareil électronique d'un autre utilisateur avec le profil d'offre/demande duquel une concordance a été déterminée.
  10. Système selon l'une des revendications 1 à 9, étant précisé que le réseau de données est un réseau GSM, un réseau UMTS, un réseau WLAN, un réseau WIMAX, un réseau Bluetooth, un réseau peer-to-peer, un réseau Bluetooth Piconet, le Bluetooth Scatternet; Zigbee, SRD, ISM ou un RFID.
  11. Procédé pour la recherche, par un utilisateur, d'un objet souhaité, comprenant
    (a) l'entrée, dans un appareil électronique mobile d'un utilisateur, d'un profil d'offre/demande qui décrit les intérêts de l'utilisateur pour un objet souhaité, étant précisé que l'appareil électronique mobile est apte à communiquer sans fil avec un réseau de données,
    (b) transmission du profil d'offre/demande ou d'une partie de celui-ci, par l'intermédiaire du réseau de données sans fil, à un serveur de données qui est apte à communiquer sans fil avec l'appareil électronique mobile par l'intermédiaire du réseau de données,
    (c) définition de la position spatiale de l'appareil électronique mobile grâce à un dispositif de localisation, et transmission de données de position sur la position de l'appareil électronique mobile au serveur de données,
    (d) comparaison, par le serveur de données, des données de position de l'appareil électronique mobile à des données de position qui sont définies par un ou plusieurs autres utilisateurs et qui sont stockées sur le serveur de données ; et comparaison du profil d'offre/demande qui a été entré sur l'appareil électronique mobile, à des profils d'offre/demande d'un ou plusieurs autres utilisateurs que le serveur de données a stockés ; et
    (e) transmission d'un message à un autre appareil électronique d'un autre utilisateur quand une concordance suffisante entre le profil d'offre/demande de l'appareil électronique mobile et un profil d'offre/demande de l'autre utilisateur ainsi qu'une concordance suffisante entre les données de position de l'appareil électronique mobile et les données de position de l'autre utilisateur ou de l'objet ont été déterminées,
    étant précisé que l'autre appareil électronique comporte un appareil électronique fixe avec un appareil de sortie de données, et qu'un message publicitaire destiné à l'utilisateur de l'appareil mobile est sorti sur l'appareil de sortie de données selon le profil offre/demande de l'utilisateur de l'appareil électronique mobile, quand le serveur de données constate à l'aide des données de position que l'appareil électronique mobile se trouve par rapport à l'appareil de sortie de données à une distance inférieure à une distance maximale prédéfinie.
  12. Procédé selon la revendication 11, étant précisé que l'appareil électronique fixe comporte un dispositif pour sélectionner une information de produit à sortir, quand deux appareils électroniques mobiles ou plus qui se trouvent par rapport à l'appareil de sortie de données à une distance inférieure à la distance maximale prédéfinie ont enregistré différents profils d'offre/demande au niveau du serveur de données.
  13. Procédé selon la revendication 11, comprenant l'entrée, dans l'appareil électronique mobile, d'un espace actif qui peut être associé au profil d'offre/demande, et la transmission de l'espace actif au serveur de données, étant précisé que l'espace actif définit au moins la zone spatiale située dans l'environnement de l'appareil électronique mobile.
EP09002074.4A 2009-02-13 2009-02-13 Système et procédé de recherche d'un objet souhaité Active EP2219162B1 (fr)

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Application Number Priority Date Filing Date Title
EP09002074.4A EP2219162B1 (fr) 2009-02-13 2009-02-13 Système et procédé de recherche d'un objet souhaité
ES09002074.4T ES2602795T3 (es) 2009-02-13 2009-02-13 Sistema y procedimiento para la localización de un objeto deseado
DK09002074.4T DK2219162T3 (da) 2009-02-13 2009-02-13 System og fremgangsmåde til at finde en ønsket genstand

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DE102018204941A1 (de) 2018-03-29 2019-10-02 Volkswagen Aktiengesellschaft Verfahren, Vorrichtung und computerlesbares Speichermedium mit Instruktionen zum Bereitstellen von Inhalten zur Anzeige für einen Insassen eines Kraftfahrzeugs

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