EP2179673A1 - Emballage de produit cosmétique - Google Patents

Emballage de produit cosmétique Download PDF

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Publication number
EP2179673A1
EP2179673A1 EP08167193A EP08167193A EP2179673A1 EP 2179673 A1 EP2179673 A1 EP 2179673A1 EP 08167193 A EP08167193 A EP 08167193A EP 08167193 A EP08167193 A EP 08167193A EP 2179673 A1 EP2179673 A1 EP 2179673A1
Authority
EP
European Patent Office
Prior art keywords
packaging
electronic display
lcd screen
state
photovoltaic panel
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP08167193A
Other languages
German (de)
English (en)
Inventor
Josep Vivas
Carles Vila
David Panyella Costa
Raquel Abuli Vidal
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Antonio Puig SA
Original Assignee
Antonio Puig SA
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Antonio Puig SA filed Critical Antonio Puig SA
Priority to EP08167193A priority Critical patent/EP2179673A1/fr
Publication of EP2179673A1 publication Critical patent/EP2179673A1/fr
Withdrawn legal-status Critical Current

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Classifications

    • A—HUMAN NECESSITIES
    • A45—HAND OR TRAVELLING ARTICLES
    • A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
    • A45D40/00—Casings or accessories specially adapted for storing or handling solid or pasty toiletry or cosmetic substances, e.g. shaving soaps or lipsticks
    • A45D40/0068—Jars
    • A—HUMAN NECESSITIES
    • A45—HAND OR TRAVELLING ARTICLES
    • A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
    • A45D33/00—Containers or accessories specially adapted for handling powdery toiletry or cosmetic substances
    • A—HUMAN NECESSITIES
    • A45—HAND OR TRAVELLING ARTICLES
    • A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
    • A45D34/00—Containers or accessories specially adapted for handling liquid toiletry or cosmetic substances, e.g. perfumes
    • A—HUMAN NECESSITIES
    • A45—HAND OR TRAVELLING ARTICLES
    • A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
    • A45D2200/00—Details not otherwise provided for in A45D
    • A45D2200/05—Details of containers
    • A45D2200/052—Means for indicating features of the content from outside, e.g. window
    • A—HUMAN NECESSITIES
    • A45—HAND OR TRAVELLING ARTICLES
    • A45D—HAIRDRESSING OR SHAVING EQUIPMENT; EQUIPMENT FOR COSMETICS OR COSMETIC TREATMENTS, e.g. FOR MANICURING OR PEDICURING
    • A45D2200/00—Details not otherwise provided for in A45D
    • A45D2200/05—Details of containers
    • A45D2200/053—Transparent containers

Definitions

  • the present invention relates to a cosmetic product packaging, such as a glass or plastic bottle, a cardboard box or the like, which comprises an electronic display with the aim of improving the appearance of the packaging and/or attracting the attention of potential customers and/or provide information to (potential) customers.
  • a perfume bottle with a light source (such as a LED) for bringing about an attractive appearance by illuminating the liquid, and an electronic circuit including a battery to feed the light source and a switch or sensor system to switch the light on or off.
  • a light source such as a LED
  • an electronic circuit including a battery to feed the light source and a switch or sensor system to switch the light on or off. Examples of such cosmetic packages are disclosed e.g. in W02007/035516 or EP1155972 .
  • the batteries may easily become exhausted even before the product is sold, if the power is not switched off during transport and storage, which can last for several months; or, when the product is being exhibited in a shop, the power needs to be switched off e.g. during commercial closing hours to avoid quick exhaustion of the batteries.
  • Cosmetic product packaging is to be understood as any packaging adapted for or suitable for containing a cosmetic product.
  • Cosmetic products in this sense include e.g. perfumes, fragrances, eau de cologne, dermatological products, personal care products and toiletry products.
  • an object of the present invention is to provide a cosmetic product packaging having an electronic display for attracting attention and/or for providing an original aesthetic effect, which may be stored for a relatively long time, and later displayed in a shop and/or in the house or premises of a customer, without losing its displaying capabilities and with no need for frequent user intervention.
  • the invention provides a cosmetic product packaging comprising an electronic display, characterised in that the packaging furthermore comprises a photovoltaic panel arranged on at least one surface of the packaging, said photovoltaic panel being connected to said electronic display.
  • the electronic display comprises an LCD screen.
  • the LCD screen has a low power consumption, such that the required photovoltaic panel for supplying it does not require a large surface and can be easily arranged on an outer surface of the packaging, where it receives light e.g. from a window.
  • the artificial light inside a store even if received in a substantially disadvantageous direction, allows the photovoltaic panel to supply enough power for the LCD screen to function properly.
  • At least a part of said LCD screen comprises a transparent state and an opaque state.
  • the whole LCD screen comprises a transparent and an opaque state
  • the packaging further comprising a non-electronic display arranged with the LCD screen, such that in the transparent state of the LCD screen the non-electronic display is visible and in the opaque state of the LCD screen the non-electronic display remains concealed.
  • the LCD screen merely switches between a state in which it is transparent and thus shows a non-electronic display arranged with it and an opaque state and thus does not show the non-electronic display arranged with it.
  • the non-electronic display may be a simple printed cardboard.
  • the print on the cardboard can be text or image(s) or both.
  • Other examples of non-electronic displays that may be used are a sticker or a label. Since the LCD screen merely switches between a display state and a hide state, it uses less energy than devices using "active" LCD screens (in which the LCD screens themselves display images or moving images). In contrast to these "active" LCD screens, the LCD screens in the packaging according to the present invention do not display images themselves, but merely hide or show images displayed on a non-electronic display (which does not use electricity) arranged with it.
  • said LCD screen is in its transparent state when it is not powered with electric current and the LCD screen is in its opaque state when it is powered with electric current.
  • the electronic circuit does not work properly, no electric current will be applied to the LCD screen which thus remains in its transparent state. In this state, the text or image(s) on the non-electronic display will still be visible, even if the electronic circuit fails.
  • only a part of said LCD screen comprises a transparent state and an opaque state, said part forming an image to be displayed.
  • a part of the LCD screen only is able to switch between a transparent state and an opaque state; the rest of the screen remains transparent at all times. If said determined part is in its opaque state, by contrast with the other part that remains in its transparent state, it forms an image.
  • This image may be a logo, a figure or a text or a combination of these.
  • the packaging further comprises means for causing the LCD screen to periodically switch between said transparent and said opaque state.
  • Said means for causing the LCD screen to periodically switch between said transparent state and said opaque state may be e.g. an electronic oscillator arranged in the power circuitry of the LCD screen.
  • the electronic display is powered with electric current only when the environmental light surrounding the packaging is above a predetermined level. If the cosmetic products are stored in a dark storage room, where potential customers cannot see the products, the electronic display can be temporarily inactive. Only when placed in a sufficiently light room, the photovoltaic panel can generate sufficient electricity and provide power for the electronic display.
  • the packaging may further comprise at least one rechargeable battery which is chargeable by the photovoltaic panel and can feed the electronic display. If the packaging comprises a rechargeable battery, this battery can be charged at least at times when the photovoltaic panel generates more electricity than is necessary for powering the display. The display may thus be operated for a longer period of time and even (at least temporarily) in darker environments using electricity from the rechargeable battery.
  • the photovoltaic panel may be made smaller than in other embodiments that do not comprise the rechargeable battery, thus saving cost. Naturally, the power from the battery (provided by the photovoltaic panel) may also be used to power any additional available mechanism.
  • the electronic display may further comprise at least one LED.
  • the LED may be provided instead of the LCD screen or in combination with the LCD screen.
  • the packaging can be rendered even more attractive by combining the LCD screen with at least one LED.
  • the at least one LED may be powered using the electronic circuit comprising a photovoltaic panel and optionally a rechargeable battery.
  • the electronic display comprises at least two LCD screens, the packaging furthermore comprising means for coordinating said at least two LCD screens.
  • the LCD screens may be provided on a single outer surface of the packaging or the screens may be provided on at least two different surfaces.
  • the LCD screens may be coordinated in such a way that a first screen displays a first part of a message, while the second screen displays a second part of a message.
  • Another option for coordinating the at least two LCD screens is that one screen is in its display state while the other is in its display state and vice versa.
  • the means for coordinating may in this case be e.g. electronic oscillators or relays.
  • the packaging further comprises a power switch.
  • the electronic display and photovoltaic panel are provided on the same surface of the packaging.
  • the photovoltaic panel may be arranged on more than one outer surface of the packaging. And the display does not necessarily need to be provided on either one of these surfaces.
  • manufacturing of the packaging is easier; the electronic parts can be manufactured in one separate module.
  • the packaging furthermore comprising a mechanism for controlling the electronic display, said mechanism comprising at least one sensor.
  • the mechanism for controlling the electronic display may also comprise e.g. means for switching the LCD screen between a display state and a hide state.
  • the sensor may be e.g. a motion detector for detecting the presence of a customer. When the presence of a potential customer is detected, the display may be activated and start switching between a hide state and a display state for a determined period of time.
  • a message is displayed on a plurality of packagings.
  • the packaging closest to the customer at every moment may be in display state, whereas the others are in a hide state.
  • sensors such as motion detectors, infrared sensors may be used. It is also possible to employ other types of sensors, such as pressure sensors.
  • Figure 1 shows a first embodiment according to the present invention.
  • a cosmetic packaging is indicated with reference sign 1.
  • the packaging is shown as a cardboard box, within the scope of the present invention, the packaging may also take the shape of a glass or plastic bottle or any other suitable shape.
  • the packaging 1 comprises a photovoltaic panel 6 and an electronic display 13.
  • the electronic display shows an image (which may comprise text and drawings, such as a commercial message or a trademark), whereas in figure 1B the electronic display is in a state in which no image is shown.
  • the packaging can attract the attention of a potential costumer with a flashing effect when the packaging is disposed, for example, on the shelves of a store, while at the same time ensuring a long product life without the need of batteries and/or switches.
  • FIG. 2 shows an exploded view of the packaging shown in figure 1 .
  • the electronic display is destined to be integrated in area 12 on a surface 11 of packaging 1.
  • the display is built up from various components.
  • Reference sign 2 indicates a plastic protective rear cover which is to be arranged inside the packaging.
  • the display further comprises an electronic circuit 3 and a non-electronic display 4.
  • Electronic circuit 3 may comprise an integrated circuit board.
  • Non-electronic display 4 may be a cardboard comprising an image, but can also be any other display comprising a drawing or text which does not use electricity.
  • the display further comprises an LCD screen 5 and a protective front cover 7. Power for the LCD screen is provided by a photovoltaic panel 6 which is to be arranged behind protective cover 7 with its photovoltaic cells directed toward an outer surface of packaging 1.
  • FIG 3 shows a vertical cross-section of the packaging of the previous figures.
  • Figure 4 shows a more detailed view of the same cross-section.
  • the non-electronic display 4 is arranged behind the LCD screen 5.
  • the LCD screen 5 can be in a transparent state, which allows non-electronic display 4 to be visible.
  • the LCD screen 5 can also be in an opaque state, which renders the non-electronic display 4 invisible.
  • the display arranged between rear cover 2 and front cover 7 is built as a module which can be easily arranged in packaging 1.
  • FIG. 5 shows an exploded view of a second embodiment according to the present invention and figure 6 shows a vertical cross-section of this second embodiment.
  • the only difference with the first shown embodiment is that a rechargeable battery 8 is arranged with the display.
  • the battery 8 can be charged with electricity generated by photovoltaic panel 6. Battery 8 can then be used to power LCD screen 5.
  • Only a single rechargeable battery 8 is shown in figure 5 and 6 , but within the scope of the present invention, a plurality of batteries may also be provided.
  • the electronic display can still be powered, even after the packaging has been under circumstances of relative darkness for a prolonged period of time.
  • FIG. 7 shows a third embodiment of a cosmetic packaging according to the present invention.
  • Figure 8 shows an exploded view of this embodiment and figure 9 shows a detailed cross-sectional view.
  • Cosmetic packaging 1 in this embodiment comprises a display 13 and a photovoltaic panel 6.
  • the display is provided between rear cover 2 and front cover 7 and comprises electronic circuit 3, a LED matrix 9.
  • Power for the display is provided by photovoltaic panel 6 and rechargeable battery 8.
  • the photovoltaic panel is shown enlarged with respect to previous embodiments, since the LED matrix 9 uses more electricity than the LCD screen of previous embodiments.
  • the LED matrix 9 can be programmed to repetitively show a text or image.
  • the LED matrix may also be programmed to, in combination with at least one other packaging properly arranged on e.g. the shelf of a store, show a coordinated message. This preferred option has been schematically indicated in figure 10 .
  • FIG 11 shows a fourth embodiment according to the present invention.
  • Figure 12 shows an exploded view of this embodiment, whereas figure 13 shows a detail of the vertical cross-section of this embodiment.
  • the fourth embodiment is essentially a simplification of the third embodiment previously shown.
  • a single LED 10 has been provided.
  • the goal of this simplification is to reduce the required photovoltaic surface (which represents cost savings), or to increase the life-span of the electronic display. It will be clear that instead of a single LED, also a plurality of separate LEDs may be incorporated.
  • a single LED 10 is combined with LCD screen 5, which switches between a transparent state and an opaque state to display or hide a non-electronic display 4.
  • This embodiment has been shown in an exploded view in figure 14 .
  • This combination may render the packaging even more attractive.
  • the combination LED and LCD screen may be powered using the same electronic circuit.
  • the LED 10 is shown to be arranged in front of LCD screen 5, within the scope of the present invention, the LED may also be arranged next to, on top of, or underneath LCD screen 5.
  • the packaging according to the present invention may optionally be provided with a power switch to turn the electronic display on or off.
  • the display may be turned off so as to save energy and increase the life-time of the display.
  • the photovoltaic panel was provided on the same surface of the packaging as the electronic display, within the scope of the invention, the photovoltaic panel may be provided on a first surface and the electronic display may be provided on a second, different surface.
  • the photovoltaic panel was generally indicated as comprising a single panel. It is to be understood that the photovoltaic panel can also be built up from several separate panels. The panel(s) may be made from any suitable material known in the art.
  • the whole LCD screen comprises a transparent and an opaque state to either show or hide a non-electronic display
  • other types of LCD screens may also be provided.
  • Another preferred type of LCD screen is a screen in which only a part of said LCD screen comprises a transparent state and an opaque state, said part forming an image to be displayed. This part, when it is in its opaque state, forms an image by contrast with the rest of the screen which remains in a transparent state.
  • the image to be displayed may be a logo, a text, a figure or a combination of these.

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  • Display Racks (AREA)
  • Devices For Indicating Variable Information By Combining Individual Elements (AREA)
EP08167193A 2008-10-21 2008-10-21 Emballage de produit cosmétique Withdrawn EP2179673A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
EP08167193A EP2179673A1 (fr) 2008-10-21 2008-10-21 Emballage de produit cosmétique

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
EP08167193A EP2179673A1 (fr) 2008-10-21 2008-10-21 Emballage de produit cosmétique

Publications (1)

Publication Number Publication Date
EP2179673A1 true EP2179673A1 (fr) 2010-04-28

Family

ID=40717130

Family Applications (1)

Application Number Title Priority Date Filing Date
EP08167193A Withdrawn EP2179673A1 (fr) 2008-10-21 2008-10-21 Emballage de produit cosmétique

Country Status (1)

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EP (1) EP2179673A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR200455564Y1 (ko) 2009-11-30 2011-09-15 (주)아모레퍼시픽 유효기간이 표시되는 디지털 카운터를 갖는 화장품 용기

Citations (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB1545455A (en) * 1977-01-29 1979-05-10 Junghans Gmbh Geb Electronic wrist-watch
US4801929A (en) * 1986-02-10 1989-01-31 Instance David John Container having audible closure removal signalling
DE9208499U1 (de) * 1992-06-25 1993-10-21 Stolskij, Michael, 40489 Düsseldorf Tabakwarenetui
WO2001076669A1 (fr) * 2000-04-07 2001-10-18 Henri Seydoux Flacon distributeur de parfum a transducteur de messages incorpore
EP1155972A1 (fr) 2000-05-16 2001-11-21 HENKEL S.p.A. Récipient pour parfum avec générateur de sons ou de lumière
WO2003041080A2 (fr) * 2001-11-08 2003-05-15 Sirius Idè As Unite d'affichage
EP1736951A2 (fr) * 2005-06-24 2006-12-27 Schoeller Arca Systems Services GmbH Dispositif destiné au marquage de produits
WO2007035516A2 (fr) 2005-09-16 2007-03-29 Cyalume Technologies, Inc. Moyens et dispositif permettant de fournir un eclairage active automatiquement de contenants de nouveaute
US20080038042A1 (en) * 2006-08-08 2008-02-14 Guy Laura E Watch with cosmetic applicator
US20080100469A1 (en) * 2006-10-28 2008-05-01 Tim Goldburt Bottle for alcoholic or non alcoholic beverages
US20080314861A1 (en) * 2007-06-22 2008-12-25 Tim Goldburt Bottle for beverages
WO2009004591A1 (fr) * 2007-07-02 2009-01-08 The Procter & Gamble Company Eeemballage et système de commercialisation

Patent Citations (12)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB1545455A (en) * 1977-01-29 1979-05-10 Junghans Gmbh Geb Electronic wrist-watch
US4801929A (en) * 1986-02-10 1989-01-31 Instance David John Container having audible closure removal signalling
DE9208499U1 (de) * 1992-06-25 1993-10-21 Stolskij, Michael, 40489 Düsseldorf Tabakwarenetui
WO2001076669A1 (fr) * 2000-04-07 2001-10-18 Henri Seydoux Flacon distributeur de parfum a transducteur de messages incorpore
EP1155972A1 (fr) 2000-05-16 2001-11-21 HENKEL S.p.A. Récipient pour parfum avec générateur de sons ou de lumière
WO2003041080A2 (fr) * 2001-11-08 2003-05-15 Sirius Idè As Unite d'affichage
EP1736951A2 (fr) * 2005-06-24 2006-12-27 Schoeller Arca Systems Services GmbH Dispositif destiné au marquage de produits
WO2007035516A2 (fr) 2005-09-16 2007-03-29 Cyalume Technologies, Inc. Moyens et dispositif permettant de fournir un eclairage active automatiquement de contenants de nouveaute
US20080038042A1 (en) * 2006-08-08 2008-02-14 Guy Laura E Watch with cosmetic applicator
US20080100469A1 (en) * 2006-10-28 2008-05-01 Tim Goldburt Bottle for alcoholic or non alcoholic beverages
US20080314861A1 (en) * 2007-06-22 2008-12-25 Tim Goldburt Bottle for beverages
WO2009004591A1 (fr) * 2007-07-02 2009-01-08 The Procter & Gamble Company Eeemballage et système de commercialisation

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR200455564Y1 (ko) 2009-11-30 2011-09-15 (주)아모레퍼시픽 유효기간이 표시되는 디지털 카운터를 갖는 화장품 용기

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