Classifications

• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q10/00—Administration; Management
  • G06Q10/10—Office automation; Time management
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
  • G06Q30/00—Commerce
  • G06Q30/02—Marketing; Price estimation or determination; Fundraising
  • G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
• • G—PHYSICS
  • G06—COMPUTING; CALCULATING OR COUNTING
  • G06F—ELECTRIC DIGITAL DATA PROCESSING
  • G06F2221/00—Indexing scheme relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
  • G06F2221/21—Indexing scheme relating to G06F21/00 and subgroups addressing additional information or applications relating to security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
  • G06F2221/2101—Auditing as a secondary aspect

Definitions

• the present invention relates to a system and method for tracking electronic content via an Internet-type communication network, this content being intended for syndication.
• the content can be "News", articles, ...
• Content syndication consists of distributing stoclc publication data in a database of a syndication server, a sort of content wholesaler. The distribution is carried out from a server either by ftp or by email (attachment).
• the client receives syndicated content in text, HTML or xml format.
• the customer offers this content to individuals via the Internet.
• the client has a server allowing to recover data managed by the syndication server, to make an output format (TXT, HTML, XML) and to offer it to users interested in the content.
• the contents can be broadcast on the Internet.
• the object of the present invention is the traceability of the content broadcast.
• a traceability system of electronic content via a communication network of Internet type, these contents being intended for syndication comprising: a syndication server for broadcasting a plurality of contents; - at least one client server to receive a set of content transmitted by the syndication server, and to distribute the content thus received within web pages; a traceability server for creating, for each content, an identifier which is a function of said client server and of this content, said identifier being transmitted during downloading; an agent module; a module embedded in each web page viewed by a user, this web page containing at least one of said content and the associated identifier, each embedded module being able to detect, as long as the web page is active, and to transmit to the associated agent module a set of consultation information as well as the identifier associated with the content present in this web page.
• the consultation information is retrieved together with identifiers pre-developed by the traceability server. It is then possible to associate each piece of information with the corresponding content since each identifier refers to a given content.
• the agent is an application which can be housed within the traceability server, within the client server or within any server accessible by the traceability server.
• the traceability server periodically retrieves, from the agent, said set of consultation information together with the identifier.
• said set of consultation information includes clicks of a pointer such as a computer mouse as well as the overflight times of this pointer. Other event information can be recorded depending on the configuration of the on-board module.
• the embedded module can be a javascipt module or a java module which is called or activated by the content present in the corresponding web page.
• the embedded module can also be a java module coupled to a javascript module.
• the on-board module retrieves the consultation information as long as the content is displayed.
• the identifier associated with content is inserted into the web page within a tag not interpreted by web browsers but interpreted by said embedded module.
• the system also comprises a statistical database containing, for each content and for each client having received this content, criteria for the dissemination of this content; the traceability server being able to update said statistical database from said set of consultation information together with the identifier.
• the embedded module and the agent can constitute a client-server application called applet / servlet.
• applet / servlet a client-server application
• this method comprises the following steps: transmission of a teletransmission request by the syndication server to a client server for broadcasting of a set of content to a client server; creation by a traceability server, for each content intended to be transmitted, of an identifier which is a function of said client server and of this content, - downloading of said set of contents as well as associated identifiers, from the syndication server to the server customer; provision, from the client server, of web pages each containing at least one content and the associated identifier as well as an embedded module; on a web page viewed by a user, storage as long as the web page is active, by said on-board module, of a set of consultation information and of each identifier associated with each content present in this web page, transmission of the data as well stored by the on-board module to an agent; and downloading said data from the agent to the traceability server.
• the said data can be transmitted by the on-board module either in real time or when the corresponding web page is closed.
• we store in a statistical database distribution criteria for each content downloaded by said client server we put update said dissemination criteria from the consultation information and the identifier obtained by the on-board module.
• FIG. 1 is a general schematic view of the system according to the invention
• Figure 2 is a schematic view of the system of Figure 1 with evidence of transfers of application modules
• - Figure 3 is a diagram illustrating some steps of the traceability method according to the invention.
• a publication site 1 composed of a syndication server 2 containing content such as news and articles, a traceability server 3 to manage the traceability process according to the invention.
• the traceability server also manages the statistical database 4 containing criteria for the dissemination of the contents of the syndication server 2.
• Traceability consists of recovering the consultation information and associating it with the content disseminated.
• the traceability server 3 ′ retrieves the characteristics of the order, mainly the contact details of the client 5 and the references of the contents ordered.
• This traceability server then generates 1 step 9, for each content, an identifier which is a function of the reference of this content and the reference of this client 5. This identifier is therefore a unique key identifying content for a given client.
• the traceability server inserts into the packet which will be transmitted to the client 5, an on-board module associated with an agent. However, provision can be made to insert only the on-board module, the agent remaining housed in the traceability server or elsewhere.
• client-server application whose "client" part is called applet and "server” part is called servlet.
• the traceability server records in the statistical database 4 the criteria for the dissemination of each content, ie the rights and privileges (type, validity, periodicity) associated with each content for a given customer.
• the client 5 therefore receives the packet of ordered content, cl, c2 and c3, as well as the identifier and the onboard module-agent pair.
• the client 5 develops and transmits a web page 7 containing this content as well as the associated identifier.
• the client 5 also transmits the embedded module within the web page 7.
• the identifier is inserted into the web page 7 in the form of a tag or tag called "DIV" and containing the identifier in the form text and the address of the agent corresponding to the on-board module.
• This tag is not interpreted by the Internet browser but by the on-board module.
• the information recording operation consists of keeping counters concerning consultation information up to date such as: - page focus time (hover time), number of links used from the page, duration during which information has been kept focus, number of clicks on information, and - link used to access information.
• the on-board module detects during step 16 the "DIV" tag so as to recover the identifier of the content c2 as well as the address of the agent.
• the on-board module transmits 1! all of the information recorded towards the agent during step 18. In other words, each time the on-board module loses focus, it transmits the information to the corresponding agent.
• the latter collects the new information in order to perform the following operations: updating the consultation information, and checking the number of information stored and possibly triggering an alert.
• the on-board module has a client-server interface with the agent present in the syndicated package stored at the client 5.
• the information stored in the agent is periodically retrieved by the traceability server so to update the statistical database in combining consultation information and corresponding content.
• an interface is produced using in particular the command "Remote_Method_Invocation" in the Java language in order to simplify any processing before insertion into the statistical database. Traceability is achieved by carrying out the content / information consultation association.
• the traceability server When the traceability server receives information from the agent, it performs the following operations: processing preparing for insertion into the statistical database; this processing consists in structuring the retrieved information and associating this structure and the identifier of the content, and insertion into the statistical database by generation of SQL query for example.
• processing preparing for insertion into the statistical database this processing consists in structuring the retrieved information and associating this structure and the identifier of the content, and insertion into the statistical database by generation of SQL query for example.
• the use of an appropriate command in Java language makes it possible to avoid this first operation.
• the embedded module is a java module alone, the latter can implement the functionalities of a Web browser. HTML pages are no longer viewed by the browser, but by the java module. In this case, this java module manages keyboard / mouse events and is therefore capable of retrieving consultation information, just like a javascript module would.
• the present invention therefore allows traceability of syndicated content.
• the principle consists in recovering statistical information and storing it in order to be able to analyze it.
• a client-server type application is used, the "client” part being an on-board module responsible for retrieving the consultation information.
• _ g_ Of course, the invention is not limited to the examples which have just been described and numerous modifications can be made to these examples without departing from the scope of the invention.

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• Business, Economics & Management (AREA)
• Engineering & Computer Science (AREA)
• Strategic Management (AREA)
• Entrepreneurship & Innovation (AREA)
• Accounting & Taxation (AREA)
• Theoretical Computer Science (AREA)
• Economics (AREA)
• Marketing (AREA)
• Finance (AREA)
• Development Economics (AREA)
• Human Resources & Organizations (AREA)
• Physics & Mathematics (AREA)
• General Business, Economics & Management (AREA)
• General Physics & Mathematics (AREA)
• Tourism & Hospitality (AREA)
• Data Mining & Analysis (AREA)
• Quality & Reliability (AREA)
• Operations Research (AREA)
• Game Theory and Decision Science (AREA)
• Information Transfer Between Computers (AREA)

Applications Claiming Priority (2)

Publications (1)

Family

ID=34945546

Family Applications (1)

Country Status (8)

Families Citing this family (20)

Family Cites Families (8)

• 2004
  • 2004-04-19 FR FR0404124A patent/FR2869133B1/fr not_active Expired - Fee Related
• 2005
  • 2005-04-19 CN CNA2005800118182A patent/CN1943208A/zh active Pending
  • 2005-04-19 EP EP05758143A patent/EP2105002A2/de not_active Withdrawn
  • 2005-04-19 JP JP2007507822A patent/JP2007533019A/ja active Pending
  • 2005-04-19 RU RU2006140782/09A patent/RU2006140782A/ru not_active Application Discontinuation
  • 2005-04-19 WO PCT/FR2005/000960 patent/WO2005109814A2/fr active Application Filing
  • 2005-04-19 US US11/578,970 patent/US20070198701A1/en not_active Abandoned
  • 2005-04-19 CA CA002564108A patent/CA2564108A1/fr not_active Abandoned

Non-Patent Citations (1)

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