EP2096552A1 - Klartextformatierung von Datenelementtabellen - Google Patents

Klartextformatierung von Datenelementtabellen Download PDF

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Publication number
EP2096552A1
EP2096552A1 EP09002881A EP09002881A EP2096552A1 EP 2096552 A1 EP2096552 A1 EP 2096552A1 EP 09002881 A EP09002881 A EP 09002881A EP 09002881 A EP09002881 A EP 09002881A EP 2096552 A1 EP2096552 A1 EP 2096552A1
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EP
European Patent Office
Prior art keywords
markup language
plain text
indicating
table information
information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
EP09002881A
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English (en)
French (fr)
Inventor
Dirk Wagner
Frank Wittig
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
SAP SE
Original Assignee
SAP SE
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Filing date
Publication date
Application filed by SAP SE filed Critical SAP SE
Publication of EP2096552A1 publication Critical patent/EP2096552A1/de
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/10—Text processing
    • G06F40/12—Use of codes for handling textual entities
    • G06F40/151—Transformation
    • G06F40/154—Tree transformation for tree-structured or markup documents, e.g. XSLT, XSL-FO or stylesheets
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F40/00—Handling natural language data
    • G06F40/10—Text processing
    • G06F40/166—Editing, e.g. inserting or deleting
    • G06F40/177—Editing, e.g. inserting or deleting of tables; using ruled lines

Definitions

  • This description relates to techniques for plain text formatting of data item tables.
  • Relationships among entities such as businesses and customers may be developed or improved by personalizing communications among target recipients of messages or other communication items shared among the entities. For example, many businesses recognize that personalized customer service may encourage customers to continue and expand a business relationship over time, thus driving new growth and helping the business to achieve or maintain competitive agility.
  • CRM customer relationship management
  • CRM customer relationship management
  • Developing personalized communications may involve obtaining information regarding target recipients of messages. For example, a business may obtain personal information regarding customers or potential customers such as their name, contact information, purchase history and/or personal preferences. Further, the business may obtain information associated with data items such as products that the customers or potential customers may find interesting. The business may then develop marketing campaigns or newsletters that may be personalized for each individual target recipient based on the obtained information. Such information may more conveniently be presented to a reader via a table such as a product table. However, some target recipients may prefer to receive communication items via a plain text-based communication medium such as fax or plain text email messages, and thus table formatting provided by markup language representations of tables may not provide feasible representations for viewing.
  • a plain text-based communication medium such as fax or plain text email messages
  • a system includes a plain text table manager including a template manager configured to obtain a hierarchical template including table information associated with a table, the table information formatted in accordance with a non-proprietary markup language format, a parsing engine configured to parse the table information associated with the table to determine one or more markup language elements associated with the table, a plain text layout engine configured to determine a plain text graphical table structured layout associated with the table, based on the one or more markup language elements, and a graphical table structure generator configured to generate a plain text graphical table structured view of the table indicating one or more data items indicated by the table information.
  • a method includes obtaining a hierarchical template including table information associated with a table, the table information formatted in accordance with a non-proprietary markup language format. The method further includes parsing the table information associated with the table to determine one or more markup language elements associated with the table. The method further includes determining a plain text graphical table structured layout associated with the table, based on the one or more markup language elements, and generating a plain text graphical table structured view of the table indicating one or more data items indicated by the table information.
  • a computer program product may be tangibly embodied on a computer-readable medium, and may be configured to cause a data processing apparatus to obtain a hierarchical template including table information associated with a table, the table information formatted in accordance with a non-proprietary markup language format, parse the table information associated with the table to determine one or more markup language elements associated with the table, determine a plain text graphical table structured layout associated with the table, based on the one or more markup language elements, and generate a plain text graphical table structured view of the table indicating one or more data items indicated by the table information.
  • FIG 1 is a block diagram of an example system for personalizing communication items.
  • FIG 2 is a flowchart illustrating an operation of the system of FIG. 1 according to an example embodiment.
  • FIG. 3 depicts an example markup language representation of a table.
  • FIG 4 depicts another example markup language representation of the table represented by FIG. 3 .
  • FIG 5 depicts a processed structured representation of the table represented by FIG. 3 after parsing according to an example embodiment.
  • FIG 6 depicts a plain text graphical table structured view of the table represented by FIG 3 according to an example embodiment.
  • FIG 7 depicts a formatted structured table view of the table represented by FIG. 3 in accordance with the markup language representation according to an example embodiment.
  • FIG 8 is a diagram of an example structure of a hierarchical template for personalizing communication items according to an example embodiment.
  • FIG. 9 is a block diagram of a system for personalizing communication items according to an example embodiment.
  • FIG. 1 is a block diagram of a system 100 for plain text formatting of data item tables according to an example embodiment.
  • a plain text table manager 102 includes various processing engines that may be configured to manage personalized data item tables.
  • the system 100 may include a user interface 104 configured to manage communication with a user 106.
  • the plain text table manager 102 may include a template manager 108 configured to obtain a hierarchical template 110 including table information associated with a table, the table information formatted in accordance with a non-proprietary markup language format.
  • table information may include formatting attribute information such as fonts, font sizes, background colors, border attributes, etc.
  • the table information may be obtained from a user entering the layout information via a user interface.
  • the table information may include information formatted in accordance with a HyperText Markup Language (HTML) format.
  • the table information may include information formatted in accordance with an eXtensible Markup Language (XML) format.
  • HTML HyperText Markup Language
  • XML eXtensible Markup Language
  • the template manager 108 may be configured to obtain the hierarchical template based on obtaining a hierarchical template including execution service information associated with an execution service 112 associated with personalized communication items, and table information associated with a table, the table information formatted in accordance with a non-proprietary markup language format.
  • the hierarchical template 110 may include table information associated with a personalized data item table, the table information formatted in accordance with a non-proprietary markup language format.
  • the plain text table manager 102 may include a parsing engine 114 configured to parse the table information associated with the table to determine one or more markup language elements associated with the table.
  • the table information may include HTML or XML elements associated with tables as discussed further below.
  • the parsing engine 114 may be associated with the execution service 112.
  • the markup language elements may include one or more of: a table element, a table definition element, a table header element, a table footer element, a table body element, a table column element, a table column group element, a table row element, a table data element, or a caption element.
  • the plain text table manager 102 may include a plain text layout engine 116 configured to determine a plain text graphical table structured layout associated with the table, based on the one or more markup language elements.
  • the plain text graphical table structured layout may include table rows represented on different lines, with graphical delimiters separating row elements and column element values.
  • the plain text table manager 102 may include a graphical table structure generator 118 configured to generate a plain text graphical table structured view of the table indicating one or more data items indicated by the table information.
  • the graphical table structure generator 118 may be configured to generate a communication item view associated with the personalized data item table, the communication item view including a graphical representation of values of one or more data items associated with the data item attribute information displayed in accordance with the table layout information based on retrieving and processing the values, the table layout information, and the data item attribute information.
  • a communication item view may include actual product data substituted in for attribute values, in accordance with the table layout information.
  • the communication item view may be generated at execution time for sending a product table to a customer or potential customer.
  • up-to-date data associated with the products may be sent as product tables in table form in personalized communication items.
  • the execution service 112 may be associated with personalized communication items, the execution service 112 configured to generate a communication item view including the plain text graphical table structured view of the table including the one or more data items indicated by the table information, the plain text graphical table structured view including one or more data item delimiter plain text characters, and to send a personalized communication item 120 including the communication item view to a target recipient.
  • the one or more data item delimiter plain text characters may include one or more of: a "
  • a personalized communication item including the communication item view may be sent to one or more target recipients.
  • an email may be generated, including a product table formatted in accordance with the table layout information, with values filled in, in accordance with data item attribute information.
  • the plain text table manager 102 may further include the hierarchical template 110 including a description of the execution service 112 associated with the personalized communication item 120 based on the template information, wherein the execution service 112 may be configured to provide the personalized communication item 120 to a target recipient based on the hierarchical template 110.
  • the table layout information may be stored in a table layout information storage area 122.
  • the data item attribute information may be stored in a data item attribute storage area 124.
  • the personalized communication item 120 may include one or more of an email message, a facsimile message, a letter, a personalized web page, or an electronic text message.
  • the personalized communication item 120 may be sent as a plain text communication item based on preferences of a sender or a receiver. For example, a recipient may prefer to receive only plain text communications to save on storage or transmission overhead.
  • a sender or a receiver may prefer to receive only plain text communications to save on storage or transmission overhead.
  • One skilled in the art of data processing will appreciate that many other forms of personalized communication may also be used without departing from the spirit of the present discussion.
  • an external database 126 may include an external database storage area 128 for storing database information external to the plain text table manager 102.
  • the user 106 may wish to generate personalized communication items 120 based at least in part on information stored in the external database 126.
  • a user such as a business may generate a personalized contact with its customers as part of marketing campaigns.
  • the personalized contact may include individual product offerings, or may be realized via an appropriate choice of a correspondence language, salutation, first name, name, address, or other personalized features.
  • Such a personalized approach may contribute significantly, for example, to an increase in customer loyalty from a business perspective.
  • personalizable templates of marketing documents may be designed for many different types of contact channels, for example, an email message, a facsimile message, a letter, a personalized web page, a Short Message Service (SMS) message, a message included in a file export, or an electronic text message.
  • SMS Short Message Service
  • the system 100 may provide personalized tables for inclusion in personalized mails associated with marketing by a user.
  • a table parsed by the parsing engine 114 may be provided by any type of provider of information for inclusion in the hierarchical template 110.
  • FIG 2 is a flowchart 200 illustrating an operation of the system of FIG 1 .
  • a method may include a hierarchical template including table information associated with a table, the table information formatted in accordance with a non-proprietary markup language format (202).
  • the template manager 108 may obtain the hierarchical template including table information associated with a personalized data item table as discussed previously.
  • the hierarchical template may include execution service information associated with an execution service associated with personalized communication items, and table information associated with the table, the table information formatted in accordance with the non-proprietary markup language format.
  • the table information may include information formatted in accordance with one or more of a HyperText Markup Language (HTML) format or an eXtensible Markup Language (XML) format.
  • HTML HyperText Markup Language
  • XML eXtensible Markup Language
  • the method may further include parsing the table information associated with the table to determine one or more markup language elements associated with the table (204).
  • the parsing engine 114 may parse the table information associated with the table to determine one or more markup language elements associated with the table, as discussed previously.
  • a parsing engine associated with the execution service 112 may parse the table information associated with the table to determine the one or more markup language elements associated with the table.
  • the markup language elements may include one or more of: a table element, a table definition element, a table header element, a table footer element, a table body element, a table column element, a table column group element, a table row element, a table data element, or a caption element.
  • the method may further include determining a plain text graphical table structured layout associated with the table, based on the one or more markup language elements (206).
  • the plain text layout engine 116 may determine a plain text graphical table structured layout associated with the table, as discussed previously.
  • the method may further include generating a plain text graphical table structured view of the table indicating one or more data items indicated by the table information (208).
  • the graphical table structure generator 118 may generate a plain text graphical table structured view of the table, as discussed previously.
  • the method may further include generating, by an execution service associated with personalized communication items, a communication item view including the plain text graphical table structured view of the table indicating the one or more data items indicated by the table information, the plain text graphical table structured view including one or more data item delimiter plain text characters; and sending a personalized communication item including the communication item view to a target recipient.
  • the execution service 112 may generate the communication item view including the plain text graphical table structured view of the table, as discussed previously.
  • the personalized communication item 120 may include one or more of an email message, a facsimile message, a letter, a personalized web page, a Short Message Service (SMS) message, a message included in a file export, or an electronic text message.
  • SMS Short Message Service
  • FIG 3 depicts an example markup language representation 300 of a table.
  • the example table representation 300 may have been generated by a user via a user interface, or may have been generated by a table generator, for example, configured to generate tables which may be personalized for transmission to target recipients via a personalized data communication item.
  • the example table representation 300 is shown in HTML format, corresponding to an XML format as shown in FIG. 4 .
  • the table representation 400 includes a table element 402 that includes table elements align 404, style 406, and summary 408.
  • table elements may indicate table structuring (e.g., table, row, column), and table attributes may indicate formatting indicators (e.g., font, color, alignment).
  • the table representation 400 further includes a table head element 410 that may include information associated with the table columns.
  • the table head element 410 includes a tr element 412 indicating a row of table cells.
  • a style attribute 414 may indicate a formatting of the row of table cells.
  • the tr element 412 may include a th element 416 indicating a table header cell, a text string 418 for inclusion in the table header cell, a th element 420, and a text string 422.
  • a table associated with the table representation 400 may include a table head including a row including two header cells having text strings "Product ID” and "Description" respectively.
  • the table representation 400 further includes a table body element 424 that may include information associated with the table columns included in the table body.
  • the table body element 424 may include a tr attribute 426 including a style attribute 428 indicating a formatting of a row of table cells included in the table body.
  • a td element 430 indicating a table data cell may include text data 432, and a td element 434 indicating a table data cell may include text data 436.
  • the table may include a table body including a row of two table cells having data including text strings "DIRKS_PRODUCT" and "Product of Dirk" respectively.
  • FIG 5 depicts a processed structured representation 500 of the table represented by FIG. 3 after parsing according to an example embodiment.
  • the parsing engine 114 may parse the HTML code of FIG. 3 to determine the markup language elements 402, 410, 412, 416, 420, 424, 426, 430, 434, the attributes 404, 406, 408, 414, 428, and the text strings 418, 422, 432, and 436.
  • the plain text layout engine 116 discussed previously may determine a plain text graphical table structured layout associated with the table, based on the one or more markup language elements.
  • FIG 6 depicts a plain text graphical table structured view 600 of the table represented by FIG 3 according to an example embodiment.
  • the graphical table structure generator 118 may generate the plain text graphical table structured view of the table indicating one or more data items indicated by the table information.
  • values in cells may be shown with delimiters to separate rows and columns.
  • " delimiter may indicate a vertical separation of data values included in row cells
  • a "-" or "_" delimiter may indicate a horizontal separation of data values included in column cells.
  • rows may be indicated on separate lines of a view, and spacing may be determined such that values in columns are shown as cells having substantially the same width, and lined up as a column when viewed in a vertical sense.
  • delimiters may be used to separate the parts of the table, and other types of output may be used to indicate a plain text table.
  • this type of plain text table may be used for any type of text communication, including mail, fax, SMS or email.
  • FIG. 7 depicts a formatted structured table view 700 of the table represented by FIG. 3 in accordance with the markup language representation according to an example embodiment.
  • the formatted structured table view 700 may include background color, font color, various types of fonts, and any other type of formatting provided by markup language representations.
  • FIG 8 illustrates a hierarchical template structure 800 according to an example embodiment.
  • a Mailform 802 template structure includes example elements Subject 804, Text 806, Address 808, Attachment 810, and URLCategory 812.
  • Each of the elements on a first level may include hierarchical sub-levels.
  • the element Subject 804 may include sub-levels SubjectContent 814 and Condition 816.
  • the element Text 806 may include sub-levels TextContent 818 and Condition 820
  • the element Address 808 may include sub-level Condition 822
  • the element Attachment 810 may include sub-level Condition 824.
  • FIG 9 is a block diagram of a system 900 for personalizing communication items according to an example embodiment.
  • a database layer 902 may be configured to store template information associated with a personalized communication item 120 and a hierarchical template 110 including a description of an execution service 112 associated with the personalized communication item 120 based on the template information, wherein the execution service 112 may be configured to provide the personalized communication item 120 to a target recipient based on the template; an interaction controller 904 including one or more application programming interfaces and a user interface configured to receive user input associated with the template and template information; a business logic controller 906 configured to obtain the template information via the interaction controller 904; and a persistency controller 908 configured to store and retrieve information associated with the database layer 902.
  • the interaction controller 904 may be configured to receive requests for updating the template and template information.
  • the interaction controller 904 may receive requests from a user such as the user 106 discussed previously.
  • the interaction controller 904 may be configured to receive requests for one or more of creating, reading, updating, or deleting information elements associated with the template.
  • the persistency controller 908 may be configured to store and retrieve information associated with the database layer 902 in binary format.
  • users on different platforms may retrieve the information and view a display of the information via a format associated with the platform in use by the user.
  • personalized communication items may also be executed by external agencies, for example, as a part of direct marketing activity during which a certain target group is to be personally contacted via mail, fax, SMS or email.
  • the external agencies may receive data files with the extracted customer data and may send out personalized communication items based on this data.
  • the external agencies may contact members of the target group via calls or personal visits based on the extracted data.
  • Implementations of the various techniques described herein may be implemented in digital electronic circuitry, or in computer hardware, firmware, software, or in combinations of them. Implementations may implemented as a computer program product, i.e., a computer program tangibly embodied in an information carrier, e.g., in a machine-readable storage device or in a propagated signal, for execution by, or to control the operation of, data processing apparatus, e.g., a programmable processor, a computer, or multiple computers.
  • data processing apparatus e.g., a programmable processor, a computer, or multiple computers.
  • a computer program such as the computer program(s) described above, can be written in any form of programming language, including compiled or interpreted languages, and can be deployed in any form, including as a stand-alone program or as a module, component, subroutine, or other unit suitable for use in a computing environment.
  • a computer program can be deployed to be executed on one computer or on multiple computers at one site or distributed across multiple sites and interconnected by a communication network.
  • Method steps may be performed by one or more programmable processors executing a computer program to perform functions by operating on input data and generating output. Method steps also may be performed by, and an apparatus may be implemented as, special purpose logic circuitry, e.g., an FPGA (field programmable gate array) or an ASIC (application-specific integrated circuit).
  • FPGA field programmable gate array
  • ASIC application-specific integrated circuit
  • processors suitable for the execution of a computer program include, by way of example, both general and special purpose microprocessors, and any one or more processors of any kind of digital computer.
  • a processor will receive instructions and data from a read-only memory or a random access memory or both.
  • Elements of a computer may include at least one processor for executing instructions and one or more memory devices for storing instructions and data.
  • a computer also may include, or be operatively coupled to receive data from or transfer data to, or both, one or more mass storage devices for storing data, e.g., magnetic, magneto-optical disks, or optical disks.
  • Information carriers suitable for embodying computer program instructions and data include all forms of non-volatile memory, including by way of example semiconductor memory devices, e.g., EPROM, EEPROM, and flash memory devices; magnetic disks, e.g., internal hard disks or removable disks; magneto-optical disks; and CD-ROM and DVD-ROM disks.
  • semiconductor memory devices e.g., EPROM, EEPROM, and flash memory devices
  • magnetic disks e.g., internal hard disks or removable disks
  • magneto-optical disks e.g., CD-ROM and DVD-ROM disks.
  • the processor and the memory may be supplemented by, or incorporated in special purpose logic circuitry.
  • implementations may be implemented on a computer having a display device, e.g., a cathode ray tube (CRT) or liquid crystal display (LCD) monitor, for displaying information to the user and a keyboard and a pointing device, e.g., a mouse or a trackball, by which the user can provide input to the computer.
  • a display device e.g., a cathode ray tube (CRT) or liquid crystal display (LCD) monitor
  • keyboard and a pointing device e.g., a mouse or a trackball
  • Other kinds of devices can be used to provide for interaction with a user as well; for example, feedback provided to the user can be any form of sensory feedback, e.g., visual feedback, auditory feedback, or tactile feedback; and input from the user can be received in any form, including acoustic, speech, or tactile input.
  • Implementations may be implemented in a computing system that includes a back-end component, e.g., as a data server, or that includes a middleware component, e.g., an application server, or that includes a front-end component, e.g., a client computer having a graphical user interface or a Web browser through which a user can interact with an implementation, or any combination of such back-end, middleware, or front-end components.
  • Components may be interconnected by any form or medium of digital data communication, e.g., a communication network. Examples of communication networks include a local area network (LAN) and a wide area network (WAN), e.g., the Internet.
  • LAN local area network
  • WAN wide area network
  • an aspect of the invention may relate to a computer program product particularly implemented as a data stream and/or stored on a computer readable medium, comprising computer readable instructions, which when read into the memory of a computer and executed by the computer or a specific entity of the computer, urge the computer or the specific entity of the computer to carry out the method according to one or more embodiments of the invention.
  • the computer program product may be tangibly embodied on a computer readable medium and may be configured to cause a data processing apparatus which may be an entity of the computer or the entire computer to:
  • the computer program product is further configured to cause the data processing apparatus to:
  • the computer program product is further configured to cause the data processing apparatus to:
  • the computer program product is further configured to cause the data processing apparatus to:
  • the computer program product is further configured to cause the data processing apparatus to:
  • conventionally dynamic product tables may be defmed and stored within the design framework of personalizable templates e.g. for marketing documents in HTML source code format.
  • these templates such as during execution service, i.e. within the creation and personalization process of an actual email and/or facsimile document, the format needs to be changed to plain text (according to the user adjustments).
  • the present application allows a conversion of HTML to plain text by transforming HTML product tables to a kind of table layout based on plain text.
  • the HTML source code may be structured by a parser which may be referred to as parsing engine.
  • the structured outcome i.e. the structure based on HTML (table) tags such as ⁇ TH> / ⁇ TR> ⁇ may be transformed into plain text table with the help of arbitrary signs such as "-" and/or "
  • the conversion is based on industry standard format HTML and thus allows use and implementation in a wide field within a large number of systems.
  • the conversion may be working for all tables included in the HTML body of personalized marketing templates and not only for dynamical, personalizeable 'product' tables.
  • the integration in the personalized templates, particularly in the personalized marketing templates needs not to be explicitly triggered.
  • a company may import marketing templates in a conventional mail-form application.
  • the marketing templates may contain HTML tables.
  • a string visualization of the former HTML tables where all table parts, i.e. rows and/or columns are simply concatenated after each e.g. in the form "firstname name city” leading to e.g. "ben miller washington” is avoided.
  • the plain text sending process of the imported HTML tables leads to a 'table-look' visualization, as can be seen in the figures.

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  • Theoretical Computer Science (AREA)
  • Health & Medical Sciences (AREA)
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EP09002881A 2008-02-29 2009-02-27 Klartextformatierung von Datenelementtabellen Ceased EP2096552A1 (de)

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US12/040,678 US8707166B2 (en) 2008-02-29 2008-02-29 Plain text formatting of data item tables

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US8589788B2 (en) 2007-12-19 2013-11-19 International Business Machines Corporation Methods, systems, and computer program products for automatic parsing of markup language documents

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