EP1768917A2

EP1768917A2 - Reclosable cosmetic container

Info

Publication number: EP1768917A2
Application number: EP05771165A
Authority: EP
Inventors: Carmen Kotulla
Original assignee: Individual
Current assignee: Individual
Priority date: 2004-07-16
Filing date: 2005-07-15
Publication date: 2007-04-04
Also published as: DE102004034585A1; WO2006007824A2; US20080283438A1; WO2006007824A3; US20100038382A1

Abstract

The invention relates to a reclosable container (1) for cosmetics, in particular a perfume bottle, comprising a base body (2) for holding a cosmetic substance, in particular a perfume and a closing body (3) that is located on the base body (2). Said container comprises at least one activatable sound reproduction device (5) for reproducing sounds, spoken or sung text and/or music and/or comprises at least one activatable illumination and/or video device (6) for emitting light signals. The container also has at least one sensor (7), which is configured in such a way that it activates the sound reproduction device (5) and/or the illumination and/or video device (6), when the container (1) is touched and/or when the closing body (3) is opened or closed.

Description

Openable container for cosmetics

The present invention relates to an openable container for cosmetics, in particular a perfume bottle, and / or jewelry.

Openable vessels for jewelry and / or cosmetics, beispiels¬, for example, perfumes and / or creams and / or body lotions and / or deodorants, often have a lavish gestalte¬ tes design, which is intended to highlight the individuality of the product and on the other hand intended to enhance or enhance the intended emotional effect of the cosmetics concerned. Thus, for example, terms such as sensuality or sportiness can also be transmitted to the consumer via a corresponding design of the bottle or of the vessel, thereby creating an optical buying stimulus for the consumer. This may mean that a consumer's purchasing decision is not influenced solely by a single sense, for example the sense of smell, but additional senses, such as visual and tactile sense, create an inner relation to the product and thus can appeal to the consumer with several sensory stimuli ,

Furthermore, the artistic design of the cosmetic containers causes a distinguishing feature, which is not to be underestimated in terms of marketing, compared to competing products, as a result of which better differentiation from direct competitors and thus a better demarcation can be achieved. In particular, the demarcation is in today's market of almost unmanageable product diversity is of great economic importance.

Furthermore, the present invention relates to a print medium with a cover, in particular a book.

The present invention is concerned with the problem of providing an improved embodiment for a vessel or for a print medium of the type mentioned above, which in particular makes it possible to achieve additional design effects in order to increase the courtesy and acceptance of the vessel and create an additional incentive to buy.

This problem is solved according to the invention by the subject matters of the independent claims. Advantageous embodiments are the subject of the dependent claims.

The invention is based on the general idea of creating additional optical and acoustic stimuli in the form of an activatable lighting and / or video device or an activatable sound reproduction device in the respective printing medium or receptacle, which makes the object according to the invention unique and easily differentiable compared to other competing products. This creates a design that can create strong emotions and stimulate all senses to evoke a desired mood. The product is thus an expression of art and emotions. The openable vessel has a main body for receiving a cosmetic substance, in particular for receiving perfume, or for accommodating jewelry and a closure body arranged on the main body. In addition, as mentioned, at least one activatable sound reproduction device is provided for reproducing sounds, spoken / sung text and / or music and / or at least one activatable lighting and / or video device for emitting light and / or light signals. The sound reproduction device and / or the lighting and / or video device is / are activated, if the vessel is touched and / or the closing body is opened or closed. The touching of the vessel or the opening / closing of the closure body is / are detected by a sensor and / or switch.

The additional visual and acoustic stimuli, which are activated when the vessel is touched or when the closure body is opened or closed, can be used to generate strong moods and emotions which at the same time stimulate and motivate the senses, express feelings and thus give people an identity. In addition, an artistic product, in particular the perfume bottle, can be linked to the emotional world of the senses in an unusual manner by the openable container according to the invention. By means of different texts or melodies, messages and feelings can be transmitted to the consumer by a third party, without it being necessary for the third party to be present. In general, it is conceivable that a wide variety of Sprach¬ recordings are recorded with emotional short sentences, which are, for example, intimate, personal words can act, which one would say to a person, who is very close to one or whom one appreciates very much. These text editions can also be deposited with music. The combination of optical, haptic and acoustic stimuli produces a special and personal reference of the consumer to the product, which differs completely from a reference that is based more on optical or haptic stimuli than conventional products.

According to an advantageous embodiment of the invention, the vessel has a base which contains a receptacle for egg nen data carrier. Such a receptacle can be, for example, an insertion compartment or a removable cover / floor, in or on which the data carrier is arranged. The data carrier itself may be, for example, a compact disc (CD) or a digital video disc (DVD) or a mini-disc (mini-CD or DVD) or a USB stick, on which, for example, one matching the emotional message of the Kosmetikas Text passage or a movie and / or music piece is stored, preferred is a song and / or film that fits the spoken language.

For example, a film and / or music piece which additionally emphasizes the emotional message can be stored on the data medium. Thus, it is conceivable that, corresponding to a message with a declaration of love, a correspondingly emotional music is stored on the data carrier.

In a further preferred embodiment, the vessel has a digital data memory, which is for storing of sounds, spoken / sung text and / or music aus¬ is formed. It is conceivable that pre-defined data are stored on the data memory and / or the Daten¬ memory is designed so that individual data can be stored spei¬ cherbar. With pre-defined data, a clear assignment of the tones or the text and / or the music to the respective product distributed is possible and the production of an emotional reference to the product is given. With a data memory with which individual data can be stored, it is possible to convey individual messages or emotional references, for example personal declarations of love, spoken with one's own voice, which should be addressed directly to the recipient of the vessel. In contrast to the previously defined data, this makes it possible to establish an e-motional relationship between the recipient and the sender of the vessel according to the invention and thereby build up a special personal relationship between the two. This can be motivating, expressing emotional feelings or provoking reactions in the form of thanksgiving, admiration, ratchets or the like. In particular, multilingual-prepared messages with the individually desired language can thereby also be stored. In the variant with a storable message, it is also conceivable that a message is picked up directly by the consumer and then stored on the data memory. In general, the data memory can have a wireless or a wired interface via which the data is transferred to the data memory.

Suitably, the lighting and / or video device is formed aus¬ that they light plays and / or reflections or even produced video films. Light games are z. B. Variations of light color and / or intensity. Video films are in ^¬ play as video sequences in which emotions are expressed and / or sensations are seen or encourage this.

Also conceivable, for example, are prismatic bodies which are arranged in the vessel or on a vessel wall and which are additionally arranged or, for example, ground into a vessel wall, thereby producing special optical effects. For example, ground glass prisms can be used as decoration and expression of the art for the vessel and / or its lid. The light games or reflections increase the visual appeal and delimit the vessel according to the invention even more strongly from competitive products and thereby becomes a work of art. In general, it is conceivable that the lighting and / or video device illuminates at least parts of the surface structure of the vessel and / or the base and / or the closure body. Depending on the desired optical effect, a different illumination can thus be selected, as a result of which additional individualization can be achieved even within a product series.

In a further advantageous embodiment of the solution according to the invention, a light-guiding and / or a luminous and / or an illuminated luminous element is provided inside the vessel. Such a luminous element can be configured, for example, in the form of a cross and / or a heart, and in addition transmit emotional messages between the sender and the receiver of the vessel. there It is conceivable that, for example, a luminous element in the form of a heart flashes similar to the heartbeat, which should express to the recipient that the heart of the consignor is beating for the recipient. In addition, a vibration device can also be provided, which vibrates the luminous element, preferably the heart, or the entire vessel in the activated state. The vibrating device can also be activated via the sensor. In general, any kind of symbol, be it religious, sensible, erotic, sportive, motivating or otherwise, is conceivable. In this case, the luminous element can be illuminated and emit light, so that an indirect illumination of the vessel arises from the inside, or it can both the luminous element and at least parts of the vessel are illuminated, which can be len additional optical effects erzie¬ len.

The sound reproduction device and the lighting and / or video device are expediently coupled to one another such that optical signals of the lighting and / or video device are adapted to acoustic signals of the sound reproduction device or to vibration signals of the vibration device. The adaptation can be similar to lighting in a discotheque to the rhythm of the acoustic signals, spielsweise the music, done and support this or underline. This creates a special harmony between visual and acoustic stimuli, which presents the viewer with a particularly harmonious and unified overall picture. There is a stimulation entered over all the senses. Furthermore, in a preferred embodiment, the base of the vessel can be provided with Chinese lacquer and / or be formed from metal or from wood or also from plastic. Purchasing incentives can also be created in particular with high-priced cosmetics in that the packaging, in this case the vessel, is particularly elaborate and visually impressive. It is conceivable, for example, the use of ebony, which conveys a particularly noble impression due to its dark color. Of course, a painting, for example, with Chinese lacquers and / or gold paints, conceivable, which in particular a playful component in the design of Gefä¬ ßes or the base can integrate.

In a particularly preferred embodiment of the solution according to the invention, the sound reproduction device and / or the lighting and / or video device and / or the vibration device are / is designed such that they automatically become inactive again approximately 10 to 15 seconds after activation the. Since both the sound reproduction device and the lighting and / or video device require an energy source for activating and this is usually not or only um¬ understandably interchangeable and otherwise firmly connected to the product, this should be spared as possible. By inactivating the sound reproduction device and / or the lighting and / or video device and / or vibration device after about 10 to 15 seconds, ie after a very short time, it can be ensured that the energy source supplies the power supply of the mentioned device as long as possible Einrichtun¬ gene can take over. In particular, this avoids the fact that the energy source already after one use völ- lig is emptied and thereby the optical or acoustic stimuli are no longer available in the future. Preferably, the capacity of the energy source is dimensioned such that it is sufficient for the entire service life of the vessel for operation of the sound reproduction device and / or the lighting and / or video device.

Other important features and advantages of the invention will become apparent from the dependent claims, from the drawings and from the associated figure description with reference to the drawings.

It is understood that the features mentioned above and those yet to be explained below can be used not only in the particular combination given, but also in other combinations or in isolation, without departing from the scope of the present invention.

Preferred embodiments of the invention are illustrated in the drawings and are explained in more detail in the following Be¬ description, wherein like reference numerals refer to identical or functionally identical or similar components.

Show, in each case schematically,

1 shows an openable vessel according to the invention for cosmetics,

2a shows a detailed view of a base of the vessel with a receptacle for a data carrier, 2b is a representation as in Fig. 2a, but with another recording,

3 shows an inventive print medium with a Ein¬ band,

4 shows a cabinet for the presentation of the vessel and / or the print medium.

According to FIG. 1, an openable vessel 1 has a main body 2 for receiving a cosmetic substance and / or jewelry, a closure body 3 arranged on the main body 2 and a base 4. The openable vessel 1 is formed according to Figure 1 for receiving perfume, with other embodiments, in particular for receiving creams or powders, are conceivable. Of course, the vessel 1 can also be used to hold, for example, shower gel, body lotion or soaps, or to label an entire cosmetic care series. The vessel 1 may, for. B be designed as a bottle, as a mirror box, as a decorative box or as a powder compact. The closing body 3 arranged on the base body 2 can be released from the base body 2 or connected to it by means of a rotational movement, as shown in FIG. 1, and thus enable or close access to the cosmetic substance stored in the vessel 1.

The rotatable closure body 3 shown in FIG. 1 can be seen purely by way of example, so that other closure bodies 3, such as, for example, a closure with a pump system and an atomizer nozzle or an attachable one, can also be seen Closure body 3 are conceivable and should be closed by the invention um¬.

According to the invention, the vessel 1 has at least one activatable sound reproduction device 5 for reproducing sounds, spoken / sung text and / or music, and / or at least one activatable lighting and / or video device 6 for emitting light or light signals on. Both the sound reproduction device 5 and the lighting and / or video device 6 are arranged in the base 4 in the example shown in FIG. 1, wherein it is also conceivable that the sound reproduction device 5 and / or the light and / or Vi¬ deoeinrichtung 6 in or on the base body 2 or in or on the closure body 3 are arranged. In order to activate the Tonwiedergabeein¬ direction 5 or the lighting and / or video device 6, a sensor 7 or generally a switch is provided, which is designed so that it when touching the vessel 1 and / or opening / closing of the shutter ¬ body 3, the respective device 5 and / or 6 activated.

According to FIG. 1, the switch or sensor 7 is arranged on the closure body 3, wherein it is also conceivable that the at least one sensor 7 is arranged on the base body 2 or on the base 4. A connection between sensor 7 and sound reproducing device 5 or lighting and / or video device 6 can take place, for example, via very fine electrical lines (not shown) and / or via a so-called, in particular transparent, conductive ink. Both the electrical lines and the conductive ink can also be used as designerische components. According to FIG. 1, the vessel 1 has the base 4, which contains a receptacle 8 for a data carrier 9. The receptacle 8 is designed here as a drawer. Likewise, it can be designed as a slot with a corresponding ejection mechanism. As a data carrier 9 are, for example, that the disk (9) a compact disc (CD) or a digita¬ le video disc (DVD) or a mini-disc (mini-CD or DVD) or a USB stick in question. Sounds, spoken / sung text and / or music which are to convey an additional message to the acquirer of the vessel 1 can also be stored on the data carrier 9. In particular, melodies or songs which are in direct emotional connection with spoken, emotional messages and with the cosmetics to be sold are conceivable. Also conceivable are spoken texts or music songs which, in addition to the spoken messages and / or as constituents of the perfume, transmit emotions. The volume 9 sold with the vessel and the cosmetics contained in it, for example perfume, thus causes a supplementary stimulation of several senses when playing, on the one hand by the fragrance of the perfume, on the other hand by the music and the emotional words or messages coordinated therewith. As a result, it is possible to stimulate feelings and holistic stimulation via several senses without being confronted with the consumer himself. In addition, an emotional message of art, beauty and senses can be transmitted to the acquirer of the vessel.

In keeping with the words or stored melodies spoken on the data carrier 9 or a data memory 10, a small poetry or story can be told, which, for B. in the form of a booklet and which matches, for example, at least one title of the following themes: feelings (heart, love, passion, admiration, forgiveness), success (fame, dynamics, struggle, victory), religion (God, Blessing, light, guidance), charity (poverty, distress, illness, survival), lifestyle (art, fashion).

Furthermore, it is in principle possible that in the base 4 of the vessel 1 a player for the disk 9 is ange¬ arranged, which makes it possible ge information stored on the disk 9 via corresponding speakers, which are preferably also integrated into the base 4 to play ab¬. For example, the receptacle 8 already forms part of the playback device.

In addition to the data carrier 9, the vessel 1 has the digital data memory 10, which is designed to store sounds, spoken / sung text or music. The data memory 10 is preferably firmly connected to the vessel 1 or the closure body 3 or the base 4 and formed as a microchip 10 '. Depending on the embodiment of the closure body 3 or of the base 4, a respectively more favorable integration of the microchip 10 'into one of the two parts can be carried out. The data memory 10 or the microchip 10 'can be arranged to be removable.

In principle, the data memory 10 may contain previously defined data which are, for example, in an emotional relationship with the perfume stored in the vessel 1. Generally, it is also conceivable that the data memory 10 is designed so that individual data can be stored. Derar- tige individual data can be, for example, emotional messages of the art and senses and / or personal messages from the sender of the vessel 1 to the recipient of the vessel 1, such as a declaration of love. In general, the data memory 10 can have a wireless or a wired interface via which the transmission of the data to the data memory 10 takes place.

It is particularly advantageous that the messages can be recorded in different languages, whereby the marketing of the product is not subject to any linguistic restrictions.

In particular, it may be provided for the distribution of the vessels 1 to initially store the data storage 10 empty or with a standard content. Only when the vessel 1 is sold is it agreed with the respective customer which message is to be stored with which language in the data memory 10. With a corresponding writing instrument then the respective data memory can be provided with the desired message in the desired form. In the case of data memory 10 built into vessel 1, this can preferably be done telemetrically via a corresponding interface. In the case of a readily removable data memory 10, it is expedient to couple the data memory 10 directly to said writing instrument in order to carry out the desired configuration of the data memory 10.

In the example shown in FIG. 1, the vessel 1 is at least partially transparent and, for example, ground, matted or engraved and / or has an O-ring. surface structure 11 on. In this case, the main body 2 can basically be made of glass or plastic or coated with cloth or be provided with ground crystals.

The above-mentioned lighting and / or video device 6 illuminates in an activated state at least parts of the Ober¬ surface structure 11 of the vessel 1 and / or the base 4 and / or the closure body 3, wherein the lighting and / or video device 6 is generally a direct or can produce an indirect illumination of at least parts of the vessel 1 or the entire vessel 1 ge. It is also conceivable here that the lighting and / or video device 6 is designed such that it generates light plays and / or reflections or even video films. Reflections can be generated, for example, by the surface structure 11 of the main body 2 and / or other light-conducting elements not represented.

According to FIG. 1, a light-conducting and / or luminous and / or illuminated element 12 is provided within the vessel 1, which element may have a different shape depending on the desired message to be transmitted. It is conceivable, for example, light elements 12, as a heart (see FIG. 1) or as a cross (see FIG. 3) are formed. The illuminated luminous element 12 can again have an emotional relation to the cosmetic substance stored in the vessel 1. In general, it is conceivable that the luminous element 12 is connected to the lighting and / or video device 6 via a light line or is illuminated indirectly by light reflected back from the surface structure 11. Depending on the embodiment, sen thus produce different optical effects. Additionally or alternatively, it is also possible to provide a luminous element which is arranged on the outside of the vessel 1. Thus, the vessel 1 can be illuminated from the inside and / or from the outside. In addition, it is also possible to provide a vibration device 21 which allows the luminous element 12, preferably the heart, or the entire vessel 1 to vibrate in the activated state. The vibration device 21 can likewise be activated, for example, via the sensor 7.

As mentioned above, both the Tonwiedergabeeinrich¬ device 5 and the lighting and / or video device 6 are activated by the sensor 7, both devices 5 and 6 may preferably be coupled together such that optical signals of the lighting and / or video device. 6 are adapted to acoustic signals of the sound reproducing device 5 or to vibration signals of the vibration device 21. In this case, the optical signals can, for example, have the same rhythm as the acoustic signals and thereby support, for example, music broadcast by the audio reproduction device 5.

In order to preserve a power source not shown for the operation of the sound reproducing device 5, the lighting and / or video device 6 or the Vibrationsein¬ 21 and thus to obtain the acoustic and optical effects of the vessel 1 according to the invention as long as possible, the sound reproducing device 5 and / or the lighting and / or video device 6 be designed so that they become inactive again about 10 to 15 seconds after activation. This prevents too fast discharging of the energy In the optimal case, it ensures a functioning of both the sound reproducing device 5 and the lighting and / or video device 6 and the vibration device 21 over the entire period of use of the vessel, as long as the perfume or the cosmetics are not consumed is.

In addition or as an alternative to the sensor 7 (touch sensor), a rotation sensor 7 'can be provided which, in the event that the vessel 1 is rotatably mounted in the base 4, upon turning the vessel 1, the sound reproduction device 5 and / or the lighting and / or or video device 6 and / or the vibration device 21 is activated and / or deactivated. This creates a further possibility for activating or deactivating the addressed devices 5 and 6. By way of example, it is conceivable for the lighting and / or video device 6 to be activated when the touch sensor 7 is activated, whereas the sound reproduction device 5 or the vibration device 21 is activated when the vessel 1 rotates in the seat 4. Of course, an unillustrated rotary drive can be provided which is activated via the sensor 7 and the vessel 1 in the base 4 rotates.

Furthermore, a fog generator 22 activatable via the switch or sensor 7, 7 'can be provided, which in the activated state generates fog at least within the vessel 1. The mist generator 22 may also be designed such that it generates mist in the activated state only outside or so well inside and outside of the vessel 1. As a fog generator 22, for example, an ultra- sounder in question. Through the fog can be a special

Mysticism are generated. In general, the mist generator 22 and the other devices 5, 6 and 21 may be arranged in the base 4 or in the closure body 3.

Since the vessel 1 according to the invention is preferably to be settled in the higher-priced segment, it is conceivable that the base 4 and / or the closure body 3 of the vessel 1 is provided with Chinese lacquer and / or is formed from metal or from wood. Particularly elaborate metal surfaces or the use of ebony, for example, can underline the exquisite positioning of the product. In addition, painting and / or embellishments, for example of gold-colored metals, are also conceivable, which additionally define a differentiation from competing products.

According to Fig. 2a, a further variant of a receptacle 8 for the data carrier 9 in the base 4 is shown. Here, the base 4 is open at the bottom and has a holding device 13, to which the data carrier 9 is supported. The variant of the base 4 shown in Fig. 2b additionally has a removable bottom 14, on which also a Halte¬ device 13 is arranged for holding the data carrier 9. It is of course also conceivable that the Halteein¬ direction 13 is arranged according to FIG. 2b directly to the base 4 and the bottom 14 is attached only from below the base 4 and thereby protects the disk 9 from damage or dirt. According to FIG. 3, a print medium 15 with a binding 16, for example a book, has at least one activatable sound reproduction device 5, not shown, for reproducing sounds, spoken / sung text and / or music and / or at least one activatable light and / or sound. or video equipment 6 for emitting light signals, such as a marquee or a video font. In addition, at least one sensor 7 is arranged on the print medium 15 and designed such that when the print medium 15 is touched and / or when the print medium 15 is hit / closed, the sound reproduction device 5 and / or the lighting and / or video device 6 enabled. As a result, acoustic and optical signals can be transmitted as soon as a prospective customer touches the print medium 15, picks it up and / or picks it up. In the cover 16 of the print medium 15, a Aufnah¬ me 8 'may be provided for the disk 9. As in the case of the vessel 1 according to the invention, the data carrier 9 can be a compact disc (CD) or a digital video disc (DVD) or a mini disc (mini CD or DVD) or a USB stick.

The print medium 15 also has a digital data memory 10, which is designed to store sounds, spoken / sung text and / or music. In this case, the data memory 10 is preferably designed as a microchip and integrated into the cover 16 of the print medium 15. As well as the data memory 10 of the vessel 1, this can contain pre-defined data in the print medium 15 or be designed so that individual data can be stored thereon. In order to achieve additional optical effects, the Ein¬ band 16 may be at least partially transparent and experienced by the lighting and / or video device 6, a direct or indirect lighting. If the cover 16 additionally has a surface structure 11, light plays and / or reflections and / or video sequences or films can be produced by means of the lighting and / or video device 6, which represent a special optical stimulus.

Also in the case of the print medium 15, within the cover 16, similar to the container 1, a light-conducting and / or a luminous and / or an illuminated luminous element 12, here a cross, can be provided, which generates a special emotional relationship and a special optical signal , In general, differently shaped lighting elements 12, such as, for example, a blinking heart, are also conceivable. Here, too, it is conceivable that at least the luminous element 12 is excited by a vibration device 21.

In order to be able to produce a unit of optical and acoustic signals also in the print medium 15, the sound reproducing device 5 and the lighting and / or video device 6 and the vibration device 21 can be coupled to one another such that the optical signals of the light - And / or video device 6 are adapted to the acoustic signals of the sound reproducing device 5 and / or to vibration signals of the vibration device 21. Here, comparable to the vessel 1, an optical underpainting of the sounds emitted by the sound reproduction device 5 can be achieved. Since print media 15 and especially books are durable goods, the sound reproduction device 5 and / or the lighting and / or video device 6 are designed so that they become inactive again about 10 to 15 seconds after activation and thereby save electrical energy.

As a special optical stimulus, the cover 16 may additionally or alternatively contain a flowable and / or free-flowing filling 17, which is also illuminated by the lighting device 6. The free-flowing and / or free-flowing filling 17 can be designed, for example, as a sand-water gel filling, which in particular touches the emotional level of the observer and would be symbolic of feelings.

As a print medium 15, a biographical book in particular is considered, which is designed as a combined art-cult book and thus creates a unity of art and emotion with the stimulation of all senses. Particularly important in this context is the combination of art and cult, both in the print medium 15 and in the vessel 1.

In order to improve the marketing of the vessel 1 according to the invention or the print medium 15 according to the invention, a art cabinet 18 shown in FIG. 4 can additionally be provided, in which the vessel 1 or the print medium 15 is presented to the customer. In this case, the vessels 1 or the print media 15 can be stored in the lower half of the art cabinet 18. If a customer or a potential customer reaches into the Kunstschraήk 18 so to tackle a lighting automatically and weiligen for each vessel 1 or per ^¬ print media played 15 matching song. representation In addition, a mosaic motif 20 can be installed on a rear wall 19 of the art cabinet 18, which in particular produces a reference to an art label. It can be seen vor¬ that the mosaic 20 is permanently lit or automatically illuminates when reaching into the art cabinet 18.

Ultimately, the art cabinet 18 can in principle be provided with the same equipment features as the vessel 1 or the print medium 15. Accordingly, the same emotional effects can be achieved with the aid of the art cabinet 18 as with the vessel 1 and the print medium 15, whereby a total of one A uniform overall concept is created that appeals to the respective customer from an emotional point of view.

The inventive vessel 1 or the print medium 15 increase by the unity of optical and acoustic stimuli consumer's desire to buy or make at least curious and attentive to the so advertised product. In particular, emotional messages can be transported by the acoustic or visual stimuli, which effect a stimulation of the senses and thereby produce a closer emotional connection between the consumer and the product to be offered. At the same time, a wide variety of light-emitting elements 12 or melodies and / or spoken texts can be used to convey a wide variety of emotional messages, such as love, passion and success.

* * * * *

Claims

claims

1. Openable container (1) for cosmetics and / or jewelry, in particular a perfume bottle,

- With a base body (2) for receiving jewelry and / or a cosmetic substance, in particular for receiving perfume, and on the base body (2) arranged Ver¬ closing body (3),

- With at least one activatable sound reproduction device

(5) for reproducing sounds, spoken / sung text and / or music, and / or with at least one activatable lighting and / or video device (6) for emitting light or light signals and / or a marquee or a video typeface .

- With at least one switch or sensor (7) which is formed aus¬ so that when touching the vessel (1) and / or during opening / closing of the closure body (3), the sound reproduction device (5) and / or the lighting and / or video device (6) activated.

2. A vessel according to claim 1, characterized in that the vessel (1) has a base (4), the receiving a Auf¬ (8) and / or a player for a data carrier (9).

3. vessel according to claim 2, characterized in that the data carrier (9) is a compact disc (CD) or a digital video disc (DVD) or a mini-disc (mini-CD or DVD) or a USB stick.

4. Vessel according to one of claims 1 to 3, characterized in that the vessel (1) has a digital data memory (10) auf¬ has, which is designed for storing sounds, gesproche¬ nem / sung text and / or music.

5. A vessel according to claim 4, characterized

- That the data memory (10) is designed as a microchip, and / or

- That the data memory (10) in the base (4) or in the closure body (3) of the vessel (1) is integrated.

6. A vessel according to claim 4 or 5, characterized

- That on the data memory (10) pre-defined data are stored and / or

- That the data memory (10) is designed so that indi¬ viduelle data can be stored.

7. Vessel according to one of claims 1 to 6, characterized in that the vessel (1) is at least partially transparent.

8. A vessel according to any one of claims 1 to 7, characterized in that the lighting and / or video device (6) generates direct or indirect illumination of at least parts of the vessel (1) or of the entire vessel (1).

9. Vessel according to one of claims 1 to 8, characterized in that the lighting and / or video device (6) is so ausgebil¬ det that it generates light plays and / or reflections and / or video films.

10. Vessel according to one of claims 1 to 9, characterized in that the vessel (1) or the closure body (3) is ground and / or has a surface structure (11).

11. A vessel according to claim 10, characterized in that the lighting and / or video device (6) at least

Parts of the surface structure (11) of the vessel (1) and / or the base (4) and / or the closure body (3) illuminated.

12. Vessel according to one of claims 1 to 11, characterized

- That within the vessel (1) and / or on the outside of the vessel (1) a light-conducting and / or a luminous and / or an illuminated light-emitting element (12) is provided, and / or

- That the Leuchtelement (12) the vessel (1) illuminated from the inside and / or from the outside.

13. A vessel according to any one of claims 1 to 12, characterized in that a vibration device (21) is provided which brings the vessel (1) to vibrate in the activated state.

14. A vessel according to claim 13, characterized in that the sound reproducing device (5) and the lighting and / or video device (6) are coupled to each other such that optical signals of the lighting and / or Videoein¬ direction (6) to acoustic signals the Tonwiedergabeeinrich¬ device (5) and / or to vibration signals of the Vibrationsein¬ direction (21) are adapted.

15. Vessel according to one of claims 2 to 14, characterized in that the base (4) of the vessel (1) is provided with Chinese lacquer and / or ausge¬ from metal or from wood or plastic.

16. Vessel according to one of claims 2 to 15, characterized in that the vessel (1) in the base (4) is rotatably mounted.

17. Vessel according to one of claims 2 to 16, characterized in that a rotary sensor (7 ') and / or a touch sensor (7) are / is provided, the / in a rotation of the vessel (1) in the base (4) the sound reproduction device (5) and / or the lighting and / or video device (6) and / or the vibration device (21) is activated and / or deactivated.

18. A vessel according to any one of claims 2 to 17, characterized in that via the switch or sensor (7) activatable rotary drive is provided, which rotates the vessel (1) in the base (4).

19. A vessel according to one of claims 1 to 18, characterized in that the sound reproducing device (5) and / or the lighting and / or video device (6) and / or the Vibrationsein¬ direction (21) is / are designed such that they become inactive again about 10 to 15 seconds after activation.

20. Vessel according to one of claims 1 to 19, characterized in that the sound reproducing device (5) in the closure body (3) is arranged.

21. Vessel according to one of claims 1 to 20, characterized in that the lighting and / or video device (6) in the base (4) is arranged.

22. Vessel according to one of claims 2 to 21, characterized in that via the switch or sensor (7,7 ') activatable fog generator (22) is provided, which generates in the activated state, at least within the vessel (1) fog.

23. Vessel according to one of claims 2 to 22, characterized in that grounded prismatic bodies are provided in or on the vessel (1) and / or in or on the closure body (3).

24. Print medium (15) with a cover (16), in particular a book,

- With at least one activatable sound reproduction device

(5) for the reproduction of sounds, spoken / sung text and / or music, and / or with at least one activatable lighting and / or video device (6) for emitting light or light signals and / or a marquee or a video font,

- With at least one sensor (7), which is designed such that when it touches the print medium (15) and / or a striking / closing of the print medium (15) the Tonwieder¬ transfer device (5) and / or the light and / or Video¬ device (6) activated.

25. Print medium according to claim 24, characterized in that in the cover (16) of the print medium (15) is provided a receptacle (8) for a data carrier (9).

26. Print medium according to claim 25, characterized in that the data carrier (9) is a compact disc (CD) or a digital video disc (DVD) or a mini disc (mini CD or DVD) or a USB stick ,

27. Print medium according to one of claims 24 to 26, characterized the print medium (15) has a digital data memory (10) which is designed to store sounds, spoken / sung text and / or music.

28. Print medium according to claim 27, characterized

- That the data memory (10) is designed as a microchip,

- That the data memory (10) in the cover (16) of the Print¬ medium (15) is integrated.

29. Print medium according to claim 27 or 28, characterized

- That on the data memory (10) pre-defined data are stored or

30. Print medium according to one of claims 24 to 29, characterized in that the cover (16) is at least partially transparent.

31. Print medium according to one of claims 24 to 30, characterized in that the lighting and / or video device (6) direct or indirect illumination of the cover (10) and / or a marquee or a video font generated.

32. Print medium according to one of claims 24 to 31, characterized that the lighting and / or video device (6) is designed such that it generates light plays and / or reflections and / or video films.

33. Print medium according to one of claims 24 to 32, characterized in that the cover (16) has a surface structure (11) auf¬.

34. Print medium according to claim 33, characterized in that the lighting and / or video device (6) illuminates at least parts of the surface structure (11) of the cover (16).

35. Print medium according to one of claims 24 to 34, characterized in that within the cover (16) a light-conducting and / or a luminous and / or an illuminated Leucht¬ element (12) is provided.

36. Print medium according to one of claims 24 to 35, characterized in that via the switch or sensor (7,7 ') activatable vibration device (21) is provided which brings the print medium (15) to vibrate in aktivier¬ tem state.

37. The print medium according to claim 36, characterized in that the sound reproduction device (5) and the lighting and / or video device (6) are coupled to one another in this way in that optical signals of the lighting and / or video device (6) are adapted to acoustic signals of the sound reproducing device (5) and / or to vibration signals of the vibration device (21).

38. Print medium according to one of claims 24 to 37, characterized in that the sound reproducing device (5) and / or the lighting and / or video device (6) is / are designed such that they are about 10 to 15 seconds after activation become inactive again.

39. Print medium according to one of claims 24 to 38, characterized in that the cover (16) contains a free-flowing and / or free-flowing Fül¬ ment (17).

40. The print medium according to claim 39, characterized in that the lighting and / or video device (6) illuminates the filling (17).

41. Art cabinet for receiving a vessel (1) according to one of claims 1 to 23 and / or for receiving a Printme¬ diums (15) according to any one of claims 24 to 40.