DE202009011274U1 - beverage packaging - Google Patents

Abstract

Beverage packaging with stabilized packaging walls and an existing or producible opening for removal of the packaging contents, characterized in that arranged in a packaging wall (1.1) or on a packaging wall (1.1) or with a removal closure (2) or other packaging component an audio device (3) is that has at least an electronic memory (4), a power source (5) via an audio output unit (6) and an activation unit (7) for the audio device (3) or their parts.

Description

More particularly, the invention relates to an improvement in beverage packaging, commonly known as Tetra Paks (registered trademark of TETRA PAK International S.A.).

This Tetra Pak carton package consists of several layers u. a. Paper layers, paper coated with plastic and an aluminum layer, which together ensure stability, opacity and impermeability. These packages are variable in shape and size and in terms of the liquid to be packaged and can be opened in a few simple steps. The clip-off flap, which has often been used for opening in the past, is increasingly being replaced by practical hinged and twist-type fasteners.

There are a number of proposals in the patent literature in order to improve these packages, to use them purposefully and to dispose of them in a space-saving manner.

So will in the DE 103 03 223 A1 proposed to provide the beverage package with an addition device to add, if necessary, the liquid in the container an environmentally encapsulated active ingredient on the processes in the liquid can be triggered. This feed device can be coupled to the removal closure or also as a separate operable device integrated in the packaging wall.

In the DE-Design 407 00 392 a special folding technique is described as a print template to reduce the packaging after use for disposal to a minimum volume.

The object of the present invention is to establish a communication beyond the visual communication between the buyer or the person who handles the packaging for drinking purposes and the packaging.

Part of this communication should u. a. Product information, health information but also promotional messages that are previously and only partially in a readable form printed on the packaging can be found. Another object is to use this communication option in addition to logistical or payment purposes, z. B. as a replacement for today used barcodes.

This object is achieved with the features of claim 1, advantageous embodiments are the subject of the dependent claims.

According to the invention, in beverage packaging with stabilized packaging walls and an existing or producible opening for removing the contents of the package, an audio device is arranged in a packaging wall or on a packaging wall or connected to a dispensing closure or another packaging component. a power source, an audio output unit and an audio unit activation unit or parts thereof.

Stabilized packaging walls in the intended sense are z. For example, those which have a form of transport enabling a transport by a layer structure and / or by folding, webs or other shapes in conjunction with cover and bottom surfaces in the filled state. These include the aforementioned Tetra Paks but also beverage cans and thin plastic bottles, as they are used especially in mineral waters.

The proposed memory should at least contain product information and / or advertising announcements, which can be output via the audio output unit in an acoustic, preferably speech form. The output is provided timed, with time-controlled means time-limited in the first place, d. H. after a predetermined time, the z. B. corresponds to the voice output text or a voice output text sequence, a shutdown of the audio output unit takes place until a renewed activation.

In addition to the product information and / or advertising announcements, it is provided in a preferred embodiment that the memory also contains information readable by a reader. These should be available irrespective of the activation of the audio device and can thus be used for logistic or payment purposes in the sales outlets.

In further advantageous embodiments, it is provided that the audio device is glued in the form of an audio card or an audio tape section on the beverage package or the audio device is at least partially printed on the beverage package. It is also possible to arrange the audio device or parts thereof in a layer cutout of a layer forming the packaging wall or in a recess arranged in a packaging wall.

An essential aspect of the acoustic product information or the advertising message to be conveyed is that it is activated at the right time. As long as the beverage packaging is still in the shopping container in the trunk of the transport vehicle, the activation would be meaningless. Only in the fairy tale the call of the loaves in the oven, one may bring them out, is heard.

According to the invention, therefore, it is provided in one embodiment that the activation unit is coupled to the removal closure of the beverage package, such that when the removal closure is opened the audio device is activated with respect to the acoustic output. The ready for drinking person can be addressed acoustically and z. B. be prepared for the enjoyment of the beverage.

In another embodiment, it is provided that the audio device is provided with a sensor or coupled, so that the acoustic output can be activated as a result of a sensor signal. Such a sensor may be a motion sensor or a photosensitive or a sensor combination.

By opening the refrigerator door, the lighting is switched on, to which the sensor responds and the speech output then z. B. encourages drinking. This situation is comparable to the call of baked bread in the fairy tale of the Brothers Grimm.

Prerequisite for this procedure is sure that the beverage packaging is made sharp at the storage, so to speak, d. H. the audio device is put into the functional state. This can be done by the activation device has a power switch for a sensor, preferably a one-time switch, so that the speech output can be activated by the sensor at a sensory measurement.

Such a power switch may be operable by opening the discharge closure of the beverage package or by rupturing a tab disposed on the package or by moving a bent packaging part.

Advantageously, the activation once made should not be reversible, so that only the drinking is an alternative.

An embodiment of a so-equipped beverage packaging will be explained with reference to the drawing.

1 shows a beverage package 1 in the form of a known TetraPak cardboard packaging with a removal closure 2 ,

On the packaging wall 1.1 is an audio device 3 arranged in the form of a glued-on chip band section. This chip tape section includes a memory 4 , an energy source 5 in the form of a battery, an audio output unit 6 , an activation unit 7 and a sensor 8th , The activation unit 6 includes a disposable switch, which under the bent packaging flap 1.2 is arranged. By loosening the bent packaging flap 1.2 the one-time switch is actuated and activates the audio device 3 ,

This is now able to respond to a signal from the sensor 8th out, a voice sequence through the audio output unit 6 to send.

Is it the sensor 8th around a photosensitive sensor, the speech output z. B. activated when opening the refrigerator door. For a motion sensor, this is done by taking the beverage package in-hand 1 ,

The speech sequence is limited in time z. B. "the milk strengthens your bone structure". Thereafter, a re-transmission or the transmission of another voice sequence occurs when the sensor is re-signaling.

Of course, it is also possible to provide a compulsory break between two voice sequences to z. B. make a new issue until the next refrigerator removal.

It is also possible to store age-specific speech sequences and by means of a selection switch on the audio device 3 to make a choice.

Especially in the milk packaging, which is used by adults and children alike, it is useful to convey different communication content.

Of course, if you talk about speech perception and speech sequences in advance, then this of course includes the music output.

Through a specific music selection in memory 4 and their identification on the beverage packaging 1 may even control purchase intentions.

Overall, the proposed packaging provides a new and interesting way to stimulate customers to choose a particular packaging and, of course, a particular product. Drinking can be combined with acoustically communicable product information or just with an added fun factor. The audio device is characterized by the independently readable with a reader memory 4 suitable for storing logistic data including prices.

LIST OF REFERENCE NUMBERS

1.1

packaging wall

1.2

packaging nose

2

disposal ledge

3

audio device

4

Storage

5

energy

6

Audio output unit

7

activation unit

8th

sensor

QUOTES INCLUDE IN THE DESCRIPTION

This list of the documents listed by the applicant has been generated automatically and is included solely for the better information of the reader. The list is not part of the German patent or utility model application. The DPMA assumes no liability for any errors or omissions.

Cited patent literature

• DE 10303223 A1 [0004]

Claims (14)

Beverage packaging with stabilized packaging walls and an existing or producible opening for removing the contents of the package, characterized in that in a packaging wall ( 1.1 ) or on a packaging wall ( 1.1 ) or with a withdrawal closure ( 2 ) or another packaging component connected to an audio device ( 3 ) arranged at least over an electronic memory ( 4 ), an energy source ( 5 ) via an audio output unit ( 6 ) and an activation unit ( 7 ) for the audio device ( 3 ) or their parts. Beverage package according to claim 1, characterized in that the memory ( 4 ) contains at least product information and / or advertising announcements via the audio output unit ( 6 ) can be output in acoustic, preferably speech form. Beverage package according to claim 2, characterized in that the output is time-controlled vornehmbar. Beverage package according to claims 1 to 3, characterized in that the memory ( 4 ) contains information readable by a reader. Beverage package according to claim 4, characterized in that the readable with a reader information regardless of the activation of the audio device ( 3 ) to be available. Beverage package according to one of claims 1 to 5, characterized in that the audio device ( 3 ) in the form of an audio card or an audio tape section on the beverage packaging ( 1 ) is glued. Beverage package according to one of claims 1 to 5, characterized in that the audio device ( 3 ) on the beverage packaging ( 1 ) is printed. Beverage package according to one of claims 1 to 5, characterized in that the audio device ( 3 ) or parts thereof in a layer cutout of the packaging wall ( 1.1 ) forming layers is arranged. Beverage package according to one of claims 1 to 8, characterized in that the activation unit ( 7 ) with the removal closure ( 2 ) of the beverage packaging ( 1 ) is coupled such that when opening the removal closure ( 2 ) the audio device ( 3 ) is activated with respect to the acoustic output. Beverage package according to one of claims 1 to 8, characterized in that the audio device ( 3 ) with a sensor ( 8th ) or coupled, so that the acoustic output can be activated as a result of a sensor signal. Beverage package according to claim 10, characterized in that the sensor ( 8th ) is a motion sensor or a photosensitive or a sensor combination. Beverage package according to one of claims 1 to 11, characterized in that the activation device ( 7 ) via a switch for a sensor ( 8th ), preferably a one-time switch and by the sensor at a sensory measured value, the voice output is activated. Beverage packaging according to claim 12, characterized in that the power switch by the opening of the removal closure ( 2 ) of the beverage packaging ( 1 ) or by tearing one on the package ( 1 ) arranged tab or by moving a bent packaging flap. Beverage package according to one of claims 1 to 13, characterized in that the memory ( 4 ) contains a selection of speech output, so that by means of a selection switch of the audio device ( 3 ) is determinable which stored expenses can be output.

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