EP1585047A1 - Méthode pour commander un produit par un commerce à réseau d'ordinateur - Google Patents

Méthode pour commander un produit par un commerce à réseau d'ordinateur Download PDF

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Publication number
EP1585047A1
EP1585047A1 EP05007273A EP05007273A EP1585047A1 EP 1585047 A1 EP1585047 A1 EP 1585047A1 EP 05007273 A EP05007273 A EP 05007273A EP 05007273 A EP05007273 A EP 05007273A EP 1585047 A1 EP1585047 A1 EP 1585047A1
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EP
European Patent Office
Prior art keywords
client
server
advertising
information
user
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
EP05007273A
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German (de)
English (en)
Inventor
René Schweier
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Hurra Communications GmbH
Original Assignee
Hurra Communications GmbH
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Hurra Communications GmbH filed Critical Hurra Communications GmbH
Publication of EP1585047A1 publication Critical patent/EP1585047A1/fr
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce

Definitions

  • the invention further relates to a server in one Communication network, with at least one User assigned client, an online store, a at least one advertising partner comprising a lot of that Online store affiliated advertising partners and at least one associated with at least one of the advertising partners Tracking system are connected.
  • the invention also relates to a computer program based on a client-server system, especially on a client and / or a server is executable.
  • An online store is made by a provider of products (Goods or services) operated. It includes the Online store typically has a server in one Communication network, such as the Internet. the Online store are assigned to network pages by one also connected to the communication network client can be requested. These network pages will too referred to as web pages and contain information regarding the offered products, for example Sales price and technical details.
  • a user of the Online stores so a potential customer, can be one of the Buy online product through this product that he using the client to describe the product Network page requested by the online store, the product selects and an order process regarding the selected product to purchase the product.
  • an online shop in particular also a supplier understood by information.
  • information the products of the online store.
  • the Ordering a product can also be the requirement of information.
  • Such information is for example, news, stock market reports, pictures and Music files.
  • access to information in itself can be considered a product an online store.
  • a product can from the online store access to a protected area Tobe offered.
  • a user orders this product
  • the protected area can be information include only registered users for To be available.
  • the order of a product goes with it in addition to the meaning content used here, which usually happens, for example, with the purchase of a Product is understood. In particular, the order is of a product not necessarily to the payment tied to a purchase price.
  • the ones that can be transmitted from the online shop to the client Network pages are usually in an online store associated memory area are stored or dynamically depending on the request by the User generated.
  • user-specific data is created sent from the client to the server For example, an address and a bank account of the Describe user. Using this data causes the Online store the vendor of the products sending the selected products to the user and for example a debit of the corresponding purchase price of one Bank account of the user.
  • HTML hypertext mark up Language
  • HTML allows the content and the Appearance of a network page in the form of a so-called HTML document.
  • the client by means of of the HTML document transmitted information Users are presented, so will the network page or the HTML document a so-called browser fed.
  • a browser is a computer program, which is able to interpret HTML documents and by means of a suitable graphic surface on one Data display device, for example a computer display, display.
  • One Advertising Partner is the operator of a server that Network pages provides a so-called Link to the online store.
  • the following will be this Server itself referred to as an advertising partner.
  • Such a Link can be activated by a user. This causes the client associated with the user automatically caused by the online store a Request network page.
  • the so requested Network page for example, the main page, the so-called home page, the online store or one of the Online store provided or dynamically generated Network page, for example, a description of a product.
  • Such a link is often by means of a so-called Advertising banner on the affiliate's network page shown. If the user activates this banner, then becomes a client assigned by the user Network page of the online store requested.
  • the advertising partner can, for example, as a be designed so-called search engine.
  • a search engine is a server connected to the communication network, to the user by means of the client a request in the form sends a search term.
  • the search engine determines based on predefinable rules depending on the submitted search term information with the Search term be associated.
  • the search engine causes that the information thus determined (the search result) transmitted to the client via a network page become. This is often done depending on the ascertained information automates an HTML document generated by the server, which is finally connected to the Client transmitted and the user by means of the browser is shown.
  • the banners themselves are in turn servers special service provider over the internet can be made.
  • the advertising partner usually receives a compensation, as the Users through the affiliate on the online store was made aware.
  • the amount of compensation can for example, as a percentage of the profit or the purchase price of the Depend on the product.
  • the remuneration can also be one fixed amount of money.
  • the advertising partner is not paid the order was placed.
  • the advertising partner would be the client of the User when activating the link, by means of which the Client requests a network page of the online store, data and causes the client to retrieve this information a memory area associated with the client save.
  • This data can be for example a Identification of the advertising partner.
  • the client can request the stored data submit the requestor. Is the requester the Online store so he can tell if the affiliate has one Remuneration is due by verifying that the information is a Identification of the advertising partner includes, or whether any stored information at the client is present.
  • this procedure means that a server (here: the online store) from a client (here: the user assigned client) can request data from a other server (here: the advertising partner) to the client were transmitted.
  • a server here: the online store
  • a client here: the user assigned client
  • a server here: the advertising partner
  • cookie To work around this problem is usually a used so-called cookie. Requests the user by means of the client of the advertising partner to a network page, so the affiliate initiates that next to the network page additional information is sent to the client and this information is assigned in a client Memory area are stored. The way stored information is called a cookie. This is also called "setting a cookie”.
  • One Cookie can also be set when the client is on a link displayed on a network page. urges the client resumes a network page from the advertising partner On, the cookie may come along with the request from the Client to the advertising partner.
  • a cookie is usually realized so that it only to the affiliate can be returned to the client to set the cookie.
  • a cookie usually has a predefinable "lifetime" (so-called term), which describes a period of time during which the cookie should exist. After expiration of At runtime, the cookie is automatically taken by the client deleted. Such a term of a cookie is for example, 30 days.
  • a cookie can also have a so-called Be associated with confidentiality level.
  • a Confidentiality of a cookie for example, in Dependence of the type stored in the cookie data certainly. The more confidential this data is, the bigger can be the level of confidentiality.
  • a browser in turn may provide the possibility only cookies more specific Set confidentiality levels or only cookies certain levels of confidentiality to a one at the Client set cookie requesting server to send.
  • an online store has several advertising partners assigned.
  • the advertising partner be determined via whose link the user to the Online store was run.
  • Tracking system It is common today for one or more of the Online store associated advertising partners a so-called Tracking system is assigned. Such a tracking system is for example under http://www.zanox.de or reachable under http://www.affilinet.de.
  • a tracking system allows an online store on the one hand, one or more of those associated with the tracking system Select advertising partners.
  • an online store there left and / or advertising banner deposit which then from potential, registered in the tracking system Advertising partners on their network pages can.
  • a tracking system manages this the advertising partners of an online shop.
  • the online store itself does not necessarily have information possess the identity of the advertising partners themselves.
  • the tracking system is the online store However, regularly about the currently the online store inform associated advertising partners.
  • the object of the invention is to provide a way to To provide the most unambiguous Assignment of an order of a product at an online store allowed to the advertising partner of the online store, to which the order is to be attributed and as far as possible a reduction of the network traffic of the Communications network and a reduction in Calculating load of possibly involved tracking systems to reach.
  • Such information may be, for example, an identifier to be the link.
  • a network page requested, for example, the home page of the online store or the description of a product. Will then no Orders made at the online store, so will the Repeat steps a) through e) until an order is placed done at the online store.
  • the inventive method provides the possibility that the user by means of the client also a Network page of another, the online store assigned Advertising partner on this network page displayed link and thereby a network page of the online shop. It is further contemplated that the user does not make an order, but then using the client at a later date by direct selection of the on-line shop a network side of the online shop and then request one Order at the online store.
  • the server uses at least the Information regarding the activation of the link, the while activating the link from the client to the Server has been transmitted. This information will for example, in a server associated with Memory area stored and thus allows the Server, when selecting the advertising partner on the To access information.
  • the server determines automatically the tracking system and transmits at least one Information that allows the tracking system to do so proceed as if the server were not present. That's it to see an important point of the invention, since the Invention is feasible without consuming changes of the tracking system are necessary.
  • the inventive method thus allows, on transparent way, so without an existing system from advertising partners and tracking systems involved needs to be changed, a selection of one Advertising partner to whom an order has been placed to be attributed to the online shop.
  • the inventive method also has the advantage that much less news about that Communication network must be transmitted and the Tracking systems themselves are significantly less burdened, because only that tracking system receives a message and this must evaluate the selected advertising partner assigned. At the very big and rising Number of purchases at online stores will be with the inventive method a significant saving of resources (network load and computation time).
  • the method receives the selected advertising partner depending on the order a remuneration.
  • an affiliate is selected who has one Order is attributed, prevents the invention effectively a multiple payment, in which several Advertising partners a fee for one and the same order would receive.
  • the client in step b) by the advertising partner, after the step d) by the server, and / or in the step e) caused by the online store, automatically a Information in a client associated with the Save memory area.
  • Such information allows the client, for example, an overview about the requested network pages.
  • this embodiment allows the Server, the online shop and / or the advertising partner at the Client request the stored information there again can and thus provide an overview of the client from the server, the online shop and / or the advertising partner get requested network pages.
  • the client transmits the one in the Client associated memory area stored Information automatically to the advertising partner, the server, the tracking system and / or the online store.
  • This can for example, by the client always automatically carried out by the advertising partner, the Tracking system, the online store or the server one Request network page.
  • This saves the advertising partner, the tracking system, the online shop and the server itself Method for polling the client stored Provide information and yet provide an overview for example, about the frequency of the request from Get network pages through the client.
  • the online shop will automatically initiate the Ordering a product the client, an information to submit the server.
  • This information can For example, give information about which Advertising partners of the client before submitting the order the online shop has requested a network page. Such information may in turn be used in the selection of the Advertising partners used by the server advantageous become.
  • the online store transmits automatically an order confirmation page to the client and prompted to allow the client to be assigned to the client Memory area stored information to the server to transfer.
  • an order confirmation page the online shop informs the user about the acceptance the order initiated by the user.
  • a Order confirmation page may further include the total price and an expected delivery date of the ordered product contain.
  • the order confirmation page can also be a so-called Contain script that consists of instructions from the Client to run when he Order confirmation page receives.
  • the script can be found in present case statements contain the client cause information to be sent to the server by the server used in the selection of the advertising partner become.
  • the script can also be an order information contained in step g) is transmitted from the online store to the server. In In this case, the order concerned Information therefore first to the client and then to the Server are transmitted.
  • the one associated with the client Memory area stored information in the form of a Cookies stored at the client.
  • a recipient Advertising partner, tracking system, server or online shop
  • the client only sends the information to a recipient (Advertising partner, tracking system, server or online shop) previously submitted by this recipient to the client were filed in the form of a cookie, which the Data security increased.
  • the Confidentiality level of the cookie set particularly low be, for example, because the cookie is very little personal information of the user and / or the client contains.
  • the necessary for ordering the product For example, information is sent directly from the client transmitted to the online store.
  • step d) of the Client regarding the activation of the link to the server transmitted information a date, a time, a Identification of the client, an identification of the client User, an affiliate and / or affiliate identification An identification of the advertising partner assigned Tracking.
  • Such information can for example stored in a database of the server be and are particularly suitable in the selection of the Advertising partners to be used.
  • the server provides the Online store one or more of which in the server associated memory area information stored to disposal. This can be done, for example, by that the online shop has a so-called portal of the Servers with this logs on then insight into the there to take stored information.
  • This information In particular, information regarding the Activation of the link.
  • This can be the online store For example, create statistics and information about which link on which network page Which advertising partner is activated very often. is a link, for example, as a banner ad trained, so The online store can depend on the results of a such statistics cause those links too change or remove that are rarely activated.
  • step h) the one Advertising partner, which is the network page whose link is assigned to the online shop last activated before ordering by the user has been.
  • the one Advertising partner which is the network page whose link is assigned to the online shop last activated before ordering by the user has been.
  • Such information may be, for example the time of delivery of the order by the user be at the online store. This information can be obtained through the Server in the selection of the advertising partner, whose Link last activated before ordering become.
  • the at least one from the online store to the server transmitted information regarding the ordered product an indication of a product name, the Sales price, an assigned department and / or a profit made.
  • Such information can be particularly advantageous in the selection of the advertising partner.
  • the advertising partner is a search engine is assigned by the user of the Advertising partner requested network page depending on a search term specified by the user from the Search engine created and created by the user in the Search engine entered search term in the selection of the Advertising partners evaluated.
  • This can be an even more accurate Selection of the advertising partner can be done by For example, the advertising partner is selected, in which the search term entered there bears the greatest similarity with the product actually ordered.
  • the Advertising partners and / or the tracking system classified and when selecting the advertising partner in step h) the classification of the advertising partner and / or the Tracking system evaluated.
  • a classification can For example, based on the number of earlier this Advertising orders attributed to advertising partners.
  • the selection process could also be a realize exactly opposite reasoning.
  • the advertising partner and / or the Tracking system regarding at least one industry or classified in a subject area. This can do that Procedure for selecting an advertising partner again be improved by, for example, the one Advertising partner is selected, the same industry as the ordered product belongs.
  • the server saves along with the one from the client transmitted information at least one more Information in the memory area assigned to the server from.
  • Information can then be the online store be made available and / or in the selection of the Advertising partners are used. It is possible that this information is generated by the server itself and / or that this information is from an affiliate or Tracking system is transmitted to the server.
  • the at least one further contains Information a time, a date, a frequency, a Identification of the client, an identification of the client User, an identification of the online store, one Identification of the advertising partner, an identification of one the advertising affiliate associated tracking system and / or a classification of the advertising partner.
  • Information may be the selection of the advertising partner especially reliable.
  • Procedure in a further preferred embodiment of the Procedure is when placing an order in the online store automatically checks whether within a predefinable Time span and / or depending on predefinable events an information by the client from the server was requested. If this is not the case, then the Online store assume that the server has no Information regarding the client and regarding a possible activation of a link with an advertising partner features. The online store can then decide that no advertising partner should be selected and in particular no advertising partner should receive compensation, because of it it can be assumed that other advertising media and / or a direct selection of the online shop to order the Product has led.
  • the online store automatically transmits a procedure Information to the server if an order is canceled or one by the user at the online store purchased product is returned.
  • the server initiates then automatically that one the cancellation or the Return of the purchased product descriptive information to the selected affiliate and / or affiliate Advertising affiliate assigned tracking system becomes. In this case, the remuneration of the selected advertising partner withdrawn.
  • the client-server system has means for carrying out the method according to the invention.
  • Such a server may be, for example, a computer who is connected to the internet and about that Internet information with the client, the online shop, at least one tracking system and at least one Can replace advertising partners.
  • the Online store is designed as a stand-alone computer, so is It is also conceivable that the server according to the invention as Software runs on the same computer as an online store connected to the internet. An exchange of Information between the server and the online store would then in a known manner, for example, by the Operating system of the computer provided Functionalities are realized.
  • this Invention in the form of a computer program. That's it Computer program on at least one computing device or a computer, especially on a microprocessor executable and for the execution of the invention Suitable method. In particular, for the execution of the inventive method parts of the computer program run on different computing devices. The invention is thus realized by the computer program, so that this computer program in the same way the invention represents as the procedure for the execution of the Computer program is suitable.
  • the computer program is preferably on one Memory element stored.
  • a memory element can in particular a random access memory, a read-only memory or be a flash memory.
  • the memory element can also as a floppy disk, Compact Disk (CD), Digital Versatile Disk (DVD), and / or at least one at least one component memory area allocated to the client-server system be educated.
  • a URL is among others from the Name of the network site Servers, a (at least virtual) directory and a the network page, such as the HTML document, associated names.
  • a URL allows the network page associated with this URL from a client to select from. For example, a user gives this using a keyboard, the URL in a special Input field of the browser.
  • the client generates then a request to the appropriate server, the turn the requested network page to the client transmitted. There the transmitted network side becomes then for example by means of a special computer program, a so-called browser represents.
  • a browser is a computer program that is capable of HTML documents to interpret and by means of a suitable graphical interface on a display display.
  • a URL can be a network page instead of a executable computer program assigned to the server be.
  • a computer program is for example a so-called perl script.
  • a perl script is an in the programming language perl encoded sequence of Instructions. If a client calls a URL that is one assigned to such computer program, so this is Computer program running on the server. Execution The computer program can also be a transmission of Information to the client, for example in the form a network page.
  • Computer program also in another language, especially in another script language, for example, as java-script, be realized.
  • a second server for example one Advertising partners mandated on network sites by the Advertising partners to a requesting this network page Client will be sent a link to a Network page of the online store.
  • a Link can be, for example, a so-called banner ad, by means of a textual and / or graphic Representation for a via the online shop to be related Product or one mediated through the online store Service advertises.
  • the advertising partner as a search engine designed, so the online store can be the advertising partner to assign on a depending on one of a User entered search word generated network page, a link to an online shop associated Network page.
  • Typically instructed Online shop several advertising partners with it, links on their Display network pages.
  • FIG. 1 schematically shows a client-server system represented, for carrying out the inventive Method is suitable.
  • An associated with a user 1 Client 2 has a memory area 3 and is with a communication network, for example the Internet 4 connected.
  • the client 2 is for example as a desktop Computer or designed as a laptop.
  • the client 2 can also as a so-called pocket computer (PC) or as Mobile phone be configured.
  • the client 2 points in Figure 1 means not shown, it is the user 1 to interact with the client 2.
  • Such Means are for example a keyboard, a display, a Pointing device (for example, a so-called computer mouse) and speakers.
  • the client-server system also has multiple advertising partners 5, 6, which are connected to the Internet 4. There can the advertising partners 5, 6, for example, as Be designed search engines.
  • the advertising partners 5, 6 can also be called information servers, the general information, such as news, or related information, for example medical topics.
  • FIG 1 In Figure 1 are also tracking systems 7, 8, an online store 9, as well as a server 10 shown, which also with connected to the internet.
  • the server 10 is a Memory area assigned, for example, as Database 11 is formed.
  • the advertising partners 5 the tracking system 7 and the Advertising partners 6 associated with the tracking system 8.
  • the invention relates to any number of an online store associated advertising partners, who themselves turn into arbitrary constellations of any number of Tracking system are assigned. And that's it possible that individual advertising partners do not have a tracking system assigned.
  • the client 2 run several computer programs, the allow the client 2 to work with other components of the Client-server system, ie the advertising partners 5,6, the, Tracking systems 7, 8, the online shop 9 and the server 10, exchange data.
  • One of these programs is for example, a browser by means of which the user 1 via the client 2 requested network pages the User 1 will be displayed.
  • the User 1 by means of the client 2 from the advertising partner 5, 6 Request information.
  • the advertising partner 5, 6 transmitted the requested information in the form of a Network side. This is for example in the Page description language HTML encoded.
  • the method starts in a step 100.
  • Step 101 requests the user 1 by means of the client 2 (for example, by typing a URL into a Browser dedicated text input field) a Network page of a the online store 9 assigned Advertising partners 5, 6 on.
  • Advertising partners 5, 6 can For example, be a so-called shopping portal, the a plurality of links to various online shops 9 to Provides.
  • the user 1 are - starting from the Homepage of the shopping portal - for example ordered by branches, one or more links to one or more several online shops 9 displayed.
  • An advertising partner 5, 6 can be everyone in the broadest sense Be provider, by means of a provider assigned Server network page for retrieval by a client 2 for Provides the network page with a link to an online store 9 has.
  • Provider of such Network pages are for example commercial providers of information.
  • Provider of such network pages are often but also individuals, who by presenting from links to online stores 9 on one or more of these offered network sites a financial gain want to achieve or achieve that by the Providing their network pages on the Internet is free.
  • the advertising partner 5, 6 causes that of the user 1 requested by the client 2 network page to the Client 2 is transmitted.
  • This network page contains a link to the online shop 9.
  • the user 1 previously by means of the client 2 several other network pages and / or the same Network page multiple times from the advertising partners 5, 6 requests and, for example, the user 1 by means of the browser reads content displayed on the monitor.
  • a step 102 the user activates 1 the link to the online shop shown on the network page 9.
  • the activation of this link causes first the advertising partners 5, 6 (for example by means of a on the affiliate 5, 6 perl-scripts that by activating the link is started) at the client 2 a cookie put in which the advertising partner 5, 6 more information sends to the client 2 and causes the client 2 this information in the form of a cookie, for example in the memory area 3 stores.
  • This cookie can be the Time, the date, an identification of the network page and / or an identification of the link (ie for example, the banner ad on the network page is shown). That at the client 2 stored cookie is hereafter referred to as an affiliate cookie designated.
  • the server 10 for executing a computer program causes.
  • this computer program can take the form of a Scripts, for example, as perl-script, the by entering and submitting a URL through the Client 2 is started.
  • the execution of this Computer program causes the server 10 that on the Client 9 another cookie is set, the following is called a server cookie.
  • the server cookie includes, for example, information that a Identification of the advertising partner 5, 6, one Identification of the activated link, a time, and / or a date.
  • the server cookie can especially a particularly low Confidentiality by having only special little confidential information in the server cookie be stored.
  • the server 10 it is also possible for the server 10 to have information regarding activation of the link in a server 10 associated memory area, such as the database 11, stores.
  • This information can be one or contain more of the above information can also be stored in the server cookie.
  • the Database 11 can also provide more information, such as for example, an identification of the client 2, be stored.
  • the information stored in the database 11 such Be able to associate with the server cookie is.
  • the stored in the tracking system cookie Information can be information regarding a Identification of the advertising partner 5, 6, one Identification of the activated link, a time, and / or a date.
  • the tracking system 7, 8 may also provide further information in one the memory system 7, 8 associated memory area be filed. In particular, it can be provided that this information is stored in such a way that a Assignment to the tracking system cookie stored at the client 2 is possible.
  • a detection of whether an affiliate 5, 6 is a tracking system 7, 8 is assigned, for example, by the Information is provided on the network side of the Advertising partner 5, 6 link is assigned. in the the simplest case, this link has a URL to the Tracking system 7, 8 stored computer program on, which is executed when the link is activated.
  • the server 10 at least for the online store 9 in a memory area allocated to the server 10, for example, the database 11, for each advertising partner 5, 6 associated with a tracking system 7, 8, Information regarding this assignment holds and this information when running through the URL evaluated on the server 10 started computer program.
  • the server 10 at least for the online store 9 in a memory area allocated to the server 10, for example, the database 11, for each advertising partner 5, 6 associated with a tracking system 7, 8, Information regarding this assignment holds and this information when running through the URL evaluated on the server 10 started computer program.
  • a step 103 - also by the Activation of the on the by the advertising partners 5, 6 by the Client 2 received network page links - from the online shop 9 requested a network page.
  • These Network page for example, is the home page of the online store 9 or a network page that has a description of a Contains products. It is conceivable that even with the Online Store 9 is started a computer program that for example, setting a cookie at the client 2 causes. Such a cookie is referred to below Online shop cookie called.
  • a step 104 it is checked whether the user 1 is a Ordering a product at the online store 9 prompted. If this is not the case, the procedure may be in the Step 101 or continue in step 103.
  • step 101 the user 1 of each of the advertising partners 5, 6 a Request a network page.
  • the method according to the invention is particularly advantageous since then one of the advertising partners 5, 6 must be selected, the order to be attributed to us is the then, for example, receives a fee.
  • step 103 when the User 1 directly a network page from the online store 9 requests.
  • a direct request by entering an appropriate URL in the browser be achieved.
  • a direct request for a Network page from the online store 9 can also do so can be achieved that the user 1 already has the browser when there is a request for a network page from the online shop 9 (for example as a result of Activation of an advertising partner on a network page 5, 6 illustrated links) has caused by the Online shop 9 to the client 2 transmitted network page or the URL associated with this network page Place at the client 2 to save and now one on the stored network page existing link enabled or the network page assigned and stored URL calls again.
  • step 105 the online shop transmits 9 to the Client 2 a so-called order confirmation page.
  • This is a network page by means of which the user 1 of the Order acceptance by the online shop 9 is informed. If the order confirmation page is generated dynamically, then can it current data such as the price and the number of ordered product included.
  • the server 10 is also caused to to select one of the advertising partners 5, 6 to whom it was made Order is attributable.
  • the on-line shop transmits 9 an information concerning the order to the Server 10.
  • This can be done directly, for example in that the online store 9 is a URL of the Server 10 dials, associated with a computer program is that is started by the selection.
  • This Computer program can again be designed as a script. It is possible that the online store 9 when calling the URL or during the processing of the computer program the server 10 information regarding the made Order sent to the server 10.
  • Information can be, for example, the retail price, a Product identification number, a date of sale, an identification of the user 1 and / or an identification of the client 2 be.
  • Order confirmation page contains an item containing the Client 2 initiates the selection process on the server 10, for example by selecting a the selection process associated URL, to start.
  • an element can for example, be a so-called image tag.
  • An image tag is an HTML construct that is a complete or near invisible image (eg the size of only one pixel) generated on a client 2 associated display. With an image tag can be linked to more information which are interpreted by the browser and as Instructions are executed. It is conceivable that the Client 2 through one or more on the Order confirmation page pictured image tags is caused to send a message to the server 10.
  • This message can on the one hand by the server 10th Procedure to be followed for choosing an advertising partner 5, 6 start.
  • This message can also be more Information included.
  • An above-described information regarding the order can both directly from the online shop 9 to the server 10 sent or indirectly through the client 2. This is it conceivable, the information regarding the order along with the order confirmation page to the client 2 to send and cause this information in turn, to the server 10 to submit.
  • the conduct of the selection procedure itself takes place in a step 106 by the server 10.
  • the finding This advertising partner 5, 6 is in different ways feasible, that of the stored cookies, the in the information stored in the cookies, others in the Server 10 information stored and / or further at the tracking system 7, 8 stored information depends. So it is possible that the server 10 a Identification of client and / or user 1 is present.
  • Such identification may be, for example, from the Online store 9 are transmitted to the server 10.
  • a but such identification can also be particularly in shape of the server cookie that is in step 102 at the Client 2 was saved and now from the client 2 the server 10 is transmitted.
  • the transmission of the Server cookies from the client 2 to the server 10 can for example, as described above due to the. By Client 2 received order confirmation page happen.
  • the server 10 is an identification of the client 2, For example, he can do so by querying the database 11 directly received all the advertising partners 5, 6, over which the User 1 or the client 2 led to the online shop 9 has been. This of course assumes that in the Step 102 this information to the server 10 transmitted and stored by him.
  • a step 107 checks whether the selected advertising partner 5, 6 a tracking system 7, 8 is assigned.
  • the to necessary information such as a list with all advertising partners 5, 6 of the online shop 9 and these Advertising partners 5, 6 associated tracking systems 7, 8, can be stored in the database 11. That's it conceivable that the online store 9 this information the Database 11 feeds.
  • the information can also by the one of the client in the step 105 by means of the server 10 transmitted cookies supplied to the server 10 become.
  • the server 10 a Request to the tracking systems 7, 8 provides and a Request information about which of these tracking systems 7, 8 of the selected advertising partners 5, 6 assigned is. It is also possible that the server 10 of the selected advertising partners 5, 6 information about it requests to which tracking system 7, 8 it is assigned.
  • step 108 of the Server 10 causes the selected tracking system 7, 8 a message regarding the selection of the advertising partner 5, 6 is transmitted.
  • the tracking system 7, 8 can then take further steps, such as the Notification of the advertising partner 5, 6 or the transmission a compensation claim to the online shop 9.
  • step 109 causes the selected advertising partner 5, 6 a Message regarding the selection made.
  • the selected advertising partners 5, 6 can then further Take steps, such as submitting a Compensation claim to the online shop 9. The procedure ends in a step 110.
  • step 105 a query Provide whether the client 2 at all through the activation a link of an advertising partner 5, 6 to the online shop 9 was led. If this is the case, then at the client 2 a server cookie to be stored. For one Decide if the client 2 by activating a Link of an advertising partner 5, 6 led to the online shop 9 could, therefore, be checked, whether on the client 2 a server cookie exists. This is not the case, so the process could already be ended in this step become. This would ensure that only then Information to the server 10 regarding an order be transmitted if the order at all one of Advertising partners 5, 6 is attributable.
  • Resources eg data traffic in the communication network, Calculation time of the server and / or computing time of the tracking system 7, 8) are protected and on the other hand the Data security can be increased because only then information regarding a completed order to the server 10 of the online shop 9 are transmitted when the server 10 actually been involved in the process before.
  • the chosen advertising partner 5, 6 also by the server 10 of the selection is informed when the selected advertising partner 5, 6 a tracking system 7, 8 is assigned and this already in step 107 about the selection of the Advertising partners 5, 6 is informed.
  • the online store 9 has access to parts of the Server 10 has stored information. This could be an access of the online shop 9 to the database 11 be provided.
  • information is a list of all this Online store 9 associated advertising partners 5, 6, a list all tracking systems 7, 8, a selection criterion or several selection criteria and / or URLs to the advertising partners 5, 6, the tracking systems 7, 8 and in particular to possibly with the advertising partners 5, 6 and the tracking systems 7, 8 stored computer programs, the Server depending on also in the database 11 to be executed according to predetermined events.
  • stored information can be the online store 9 but also received information, for example Statistics on the frequency of activation of certain To get links.
  • the server 10 as a software module is realized. In this case it is special conceivable that the server 10 on a the online store 9 associated computing device or the online shop 9 itself expires.

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
EP05007273A 2004-04-08 2005-04-04 Méthode pour commander un produit par un commerce à réseau d'ordinateur Ceased EP1585047A1 (fr)

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DE200410017389 DE102004017389B3 (de) 2004-04-08 2004-04-08 Verfahren zum Bestellen eines Produkts bei einem mit einem Kommunikationsnetzwerk verbundenen Online-Shop
DE102004017389 2004-04-08

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Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6029141A (en) * 1997-06-27 2000-02-22 Amazon.Com, Inc. Internet-based customer referral system
WO2002013076A2 (fr) * 2000-08-08 2002-02-14 Valuecommerce Co., Ltd. Systeme et procede de pistage d'affilies et de commercants
EP1227682A1 (fr) * 1999-11-05 2002-07-31 Dentsu Inc. Televiseur de diffusion en mode memoire, afficheur d'informations, dispositif de distribution, et procede de distribution d'informations
WO2002093304A2 (fr) * 2001-05-15 2002-11-21 Trilegiant Corporation Procede et systeme de suivi d'entites affiliees
EP1271368A1 (fr) * 2001-06-20 2003-01-02 Hitachi, Ltd. Système et appareil pour communiquer et procédé pour calculer des prix publicitaires
EP1298571A1 (fr) * 2000-03-08 2003-04-02 Masaki Wakamoto Systeme de facturation pour l'utilisation d'un code bidimensionnel
EP1385111A1 (fr) * 2002-07-26 2004-01-28 Matsushita Electric Industrial Co., Ltd. Système pour le règlement d'honoraires par procuration

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5991740A (en) * 1997-06-10 1999-11-23 Messer; Stephen Dale Data processing system for integrated tracking and management of commerce related activities on a public access network

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6029141A (en) * 1997-06-27 2000-02-22 Amazon.Com, Inc. Internet-based customer referral system
EP1227682A1 (fr) * 1999-11-05 2002-07-31 Dentsu Inc. Televiseur de diffusion en mode memoire, afficheur d'informations, dispositif de distribution, et procede de distribution d'informations
EP1298571A1 (fr) * 2000-03-08 2003-04-02 Masaki Wakamoto Systeme de facturation pour l'utilisation d'un code bidimensionnel
WO2002013076A2 (fr) * 2000-08-08 2002-02-14 Valuecommerce Co., Ltd. Systeme et procede de pistage d'affilies et de commercants
WO2002093304A2 (fr) * 2001-05-15 2002-11-21 Trilegiant Corporation Procede et systeme de suivi d'entites affiliees
EP1271368A1 (fr) * 2001-06-20 2003-01-02 Hitachi, Ltd. Système et appareil pour communiquer et procédé pour calculer des prix publicitaires
EP1385111A1 (fr) * 2002-07-26 2004-01-28 Matsushita Electric Industrial Co., Ltd. Système pour le règlement d'honoraires par procuration

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