EP1506508A1 - Method for operating an electronic shopping system - Google Patents

Method for operating an electronic shopping system

Info

Publication number
EP1506508A1
EP1506508A1 EP03730053A EP03730053A EP1506508A1 EP 1506508 A1 EP1506508 A1 EP 1506508A1 EP 03730053 A EP03730053 A EP 03730053A EP 03730053 A EP03730053 A EP 03730053A EP 1506508 A1 EP1506508 A1 EP 1506508A1
Authority
EP
European Patent Office
Prior art keywords
customer
provider
product
electronic
selection
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP03730053A
Other languages
German (de)
French (fr)
Inventor
Frank Dusella
Rainer Thalweiser
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Endress and Hauser Group Services Deutschland AG and Co KG
Original Assignee
Endress and Hauser Deutschland Holding GmbH
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Endress and Hauser Deutschland Holding GmbH filed Critical Endress and Hauser Deutschland Holding GmbH
Publication of EP1506508A1 publication Critical patent/EP1506508A1/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

Definitions

  • the invention relates to a method for operating an electronic shopping system.
  • the electronic shop essentially consists of an electronic catalog with the products offered by the provider.
  • the customer selects certain product properties with a click of the mouse and can order the desired product at the end of the selection (e.g. at www.e-direct.de from Endress + Hauser).
  • Business to business There are basically two forms of shopping systems; Business to business and a business to customer systems.
  • Business to business systems are mainly used for business transactions between companies, business to customer systems are mainly used for business transactions between companies and end customers.
  • the ordering process for a product is also very time-consuming on the part of the customer, since he always has to register with a business-to-business shopping system, even if he only wants to "disturb" the electronic catalog.
  • Another disadvantage of known electronic shopping systems is that the customer can only select products from the electronic product catalog. Often, however, not all of the provider's products are listed in the product catalog. A selection of such products by the customer is not possible.
  • Another disadvantage of electronic shopping systems is that the customer is shown product properties during the individual selection steps, which he can select, and only at the end of the selection is there a check as to whether the selected product properties are permissible.
  • the object of the invention is to provide a method for operating the electronic shopping system which does not have the disadvantages mentioned above, which is particularly customer-friendly and inexpensive.
  • An essential idea of the invention is to enable the customer to register with the provider in each menu step of the selection process in order to thereby display customer-specific information. Another essential idea of the invention is that the customer can also choose products not listed in the electronic catalog.
  • Another essential idea of the invention is that only permissible combinations of product properties are displayed in each selection step.
  • the only figure shown shows a computer unit C on the customer side, which serves as a client.
  • the computer unit C is connected via the Internet I to a computer unit S on the provider's side, which serves as a server.
  • the customer dials in via the computer unit C at the computer unit S of the provider. Over several menu steps, he selects a product from an electronic catalog (usually with different main pages). When selecting, he determines specific product properties, such as electronic connections, mechanical connections, designs (e.g. Ex variants) etc. Without prior registration by the customer, the customer is only shown generally accessible information (for example catalog prices) on his computer unit C. If the customer requests the display of customer-specific information, such as customer-specific prices or his customer-specific order functionality, registration can take place at every menu step. After the registration, which usually takes place via a user name and a password, the customer's customer-specific information is displayed.
  • the essential invention is that the customer does not have to decide when dialing into the electronic shopping system whether he wants to have publicly available information or customer-specific information.
  • customer-specific prices are extremely sensitive information, it is provided that the customer-specific information is not made available to every user on the customer's side. If the customer wants to order a product from the supplier that is not listed in the electronic catalog, but whose order number he knows, he can display the list price by entering the order number or, after a new registration, his customer-specific price. For these products not listed in the electronic catalog, the same functionalities are provided as for products that are listed in the electronic catalog (e.g. price display, customer-specific price, delivery times, product configuration).
  • the main advantage of this method is that the customer has access to all of the provider's products.
  • the customer is not immediately shown all permitted combinations, but only the 20% of the most common combinations. This simplifies the selection on the customer side. Only if he does not find his product variant on the displayed page can he click to display further product variants.
  • the computing unit S is e.g. connected to a SAP® R / 3 system.

Description

Verfahren zum Betreiben eines elektronischen Shopping-Systems Method for operating an electronic shopping system
Die Erfindung betrifft ein Verfahren zum Betreiben eines elektronischen Shopping- Systems.The invention relates to a method for operating an electronic shopping system.
Elektronisches Shopping nimmt bei der modernen Geschäftsabwicklungen zwischen Kunden und Anbietern immer mehr an Bedeutung zu. Durch den papierlosen Austausch von Informationen werden die Fehler bei Bestellvorgängen erheblich verringert. Ein weiterer Vorteil des elektronischen Shoppings ist die hohe Verfügbarkeit über 24h am Tag.Electronic shopping is becoming increasingly important in modern business transactions between customers and providers. The paperless exchange of information significantly reduces errors in ordering processes. Another advantage of electronic shopping is the high availability over 24 hours a day.
Beim elektronischen Shopping wählt sich der Kunde über die Homepage des Anbieters im elektronischen Shop ein. Der elektronische Shop besteht im wesentlichen aus einem elektronischen Katalog mit den vom Anbieter offerierten Produkten. Der Kunde wählt dabei per Mouseklick bestimmte Produkteigenschaften aus und kann am Ende der Auswahl das gewünschte Produkt bestellen (z.Bsp. unter www.e-direct.de der Fa. Endress + Hauser).When shopping electronically, the customer dials into the electronic shop via the provider's homepage. The electronic shop essentially consists of an electronic catalog with the products offered by the provider. The customer selects certain product properties with a click of the mouse and can order the desired product at the end of the selection (e.g. at www.e-direct.de from Endress + Hauser).
Es gibt prinzipiell zwei Formen von Shopping-Systemen; Business to Businessund ein Business to Customer-Systeme. Business to Business-Systeme werden hauptsächlich bei der Geschäftsabwicklung zwischen Unternehmen, Business to Customer-Systeme werden hauptsächlich bei der Geschäftsabwicklung zwischen Unternehmen und Endkunden verwendet.There are basically two forms of shopping systems; Business to business and a business to customer systems. Business to business systems are mainly used for business transactions between companies, business to customer systems are mainly used for business transactions between companies and end customers.
Bei Business to Business-Shoplösungen ist unmittelbar bei der Einwahl eine Registrierung und Authentifizierung (z.Bsp. via User/Passwort) notwendig, um die Anzeige von kundenspezifischen Informationen (Preise, Bestellformalitäten etc.) auf dem Rechnersystem des Kunden anzuzeigen. Bei Business to Customer- Shoplösungen ist in der Regel keine Registrierung bei der Einwahl notwendig. Der Kunde betritt "anonym" den Online-Shop und kann so nur allgemein zugängliche Informationen einsehen. Eine kundenindividuelle Anzeige von Preisen ist deshalb nicht möglich.With business to business shop solutions, registration and authentication (e.g. via user / password) is required immediately when dialing in, in order to display the display of customer-specific information (prices, order formalities, etc.) on the customer's computer system. Business to customer shop solutions generally do not require registration when dialing in. The customer enters the online shop "anonymously" and can only view generally accessible information. A customer-specific display of prices is therefore not possible.
Bei den bekannten Shopping-Systemen werden die Business to Business- und Business to Customer-Systeme immer getrennt eingesetzt. Will ein Anbieter beide Systeme den Kunden zur Verfügung stellen, so muß er diese jeweils getrennt installieren.In the known shopping systems, the business to business and business to customer systems are always used separately. If a supplier wants to make both systems available to the customer, he must install them separately.
Dies ist auf Seiten des Anbieters äußerst aufwendig, da zwei getrennte Systeme installiert, gewartet und gepflegt werden müssen. Bei Änderungen von Produkteigenschaften müssen diese immer in beiden Systemen nachgepflegt werden, ebenso bei der Integration von neuen Produkten in den elektronischen Katalog.This is extremely complex on the part of the provider, since two separate systems have to be installed, maintained and maintained. If product properties are changed, they must always be updated in both systems, as well as when new products are integrated in the electronic catalog.
Auf Seiten des Kunden ist der Bestellvorgang eines Produktes ebenfalls sehr aufwendig, da er sich bei einem Business to Business-Shopping-System immer registrieren lassen muß, auch wenn er nur durch den elektronischen Katalog "störbern" will.The ordering process for a product is also very time-consuming on the part of the customer, since he always has to register with a business-to-business shopping system, even if he only wants to "disturb" the electronic catalog.
Ein weiterer Nachteil bekannter elektronischer Shopping-Systeme besteht darin, daß der Kunde nur Produkte aus dem elektronischen Produktkatalog auswählen kann. Häufig sind jedoch nicht alle Produkte des Anbieters im Produktkatalog aufgeführt. Eine Auswahl derartiger Produkte durch den Kunden ist nicht möglich.Another disadvantage of known electronic shopping systems is that the customer can only select products from the electronic product catalog. Often, however, not all of the provider's products are listed in the product catalog. A selection of such products by the customer is not possible.
Ein weiterer Nachteil elektronischer Shopping-Systeme ist, daß dem Kunden bei den einzelnen Auswahlschritten Produkteigenschaften angezeigt werden, die er zwar anwählen kann und erst am Ende der Auswahl eine Überprüfung stattfindet, ob die ausgewählten Produkteigenschaften zulässig sind.Another disadvantage of electronic shopping systems is that the customer is shown product properties during the individual selection steps, which he can select, and only at the end of the selection is there a check as to whether the selected product properties are permissible.
Aufgabe der Erfindung ist, ein Verfahren zum Betreiben des elektronischen Shopping-Systems anzugeben, das die oben angegebenen Nachteile nicht aufweist, das insbesondere kundenfreundlich und kostengünstig ist.The object of the invention is to provide a method for operating the electronic shopping system which does not have the disadvantages mentioned above, which is particularly customer-friendly and inexpensive.
Gelöst wird diese Aufgabe durch die in den jeweiligen Hauptansprüchen angegebenen Merkmale.This problem is solved by the features specified in the respective main claims.
Wesentliche Idee der Erfindung ist es, bei jedem Menüschritt des Auswahlvorgangs eine Registrierung des Kunden beim Anbieter zu ermöglichen, um dadurch kundenspezifische Informationen anzuzeigen. Eine weitere wesentliche Idee der Erfindung ist es, daß der Kunde auch nicht im elektronischen Katalog aufgeführte Produkte wählen kann.An essential idea of the invention is to enable the customer to register with the provider in each menu step of the selection process in order to thereby display customer-specific information. Another essential idea of the invention is that the customer can also choose products not listed in the electronic catalog.
Eine weitere wesentliche Idee der Erfindung ist es, daß bei jedem Auswahlschritt nur zulässige Kombinationen von Produkteigenschaften angezeigt werden.Another essential idea of the invention is that only permissible combinations of product properties are displayed in each selection step.
Vorteilhafte Weiterentwicklungen der Erfindung sind in den jeweiligen Unteransprüchen angegeben.Advantageous further developments of the invention are specified in the respective subclaims.
Nachfolgend ist das erfindungsgemäße Verfahren anhand einer Figur näher erläutert.The method according to the invention is explained in more detail below with reference to a figure.
Die einzig dargestellte Figur zeigt eine Rechnereinheit C auf Seiten des Kunden, die als Client dient. Die Rechnereinheit C ist über das Internet I mit einer Rechnereinheit S auf Seiten des Anbieters verbunden, die als Server dient.The only figure shown shows a computer unit C on the customer side, which serves as a client. The computer unit C is connected via the Internet I to a computer unit S on the provider's side, which serves as a server.
Der Kunde wählt sich über die Rechnereinheit C bei der Rechnereinheit S des Anbieters ein. Über mehrere Menüschritte wählt er aus einem elektronischen Katalog (meist mit verschiedenen Hauptseiten) ein Produkt aus. Bei der Auswahl bestimmt er spezifische Produkteigenschaften, wie elektronische Anschlüsse, mechanische Anschlüsse, Ausführungen (z.Bsp. Ex-Varianten) etc. aus. Ohne vorhergehende Registrierung des Kunden werden dem Kunden auf seiner Rechnereinheit C nur allgemein zugängliche Informationen (z.Bsp. Katalogpreise) angezeigt. Wünscht der Kunde die Anzeige von kundenspezifischen Informationen, wie kundenspezifische Preise oder seine kundenspezifische Bestellfunktionalität, so kann bei jedem Menüschritt eine Registrierung erfolgen. Nach der Registrierung, die in der Regel über einen Usernamen und ein Passwort erfolgt, werden dem Kunden seine kundenspezifischen Informationen angezeigt. Der wesentliche Erfindung besteht darin, daß der Kunde sich nicht bereits bei der Einwahl in das elektronische Shopping-System entscheiden muß, ob er allgemein zugängliche Informationen oder kundenspezifische Informationen zur Verfügung gestellt haben will.The customer dials in via the computer unit C at the computer unit S of the provider. Over several menu steps, he selects a product from an electronic catalog (usually with different main pages). When selecting, he determines specific product properties, such as electronic connections, mechanical connections, designs (e.g. Ex variants) etc. Without prior registration by the customer, the customer is only shown generally accessible information (for example catalog prices) on his computer unit C. If the customer requests the display of customer-specific information, such as customer-specific prices or his customer-specific order functionality, registration can take place at every menu step. After the registration, which usually takes place via a user name and a password, the customer's customer-specific information is displayed. The essential invention is that the customer does not have to decide when dialing into the electronic shopping system whether he wants to have publicly available information or customer-specific information.
Da es sich bei kundenspezifischen Preisen um äußerst sensible Informationen handelt, ist vorgesehen, daß nicht jedem User auf Seiten des Kundens die kundenspezifischen Informationen verfügbar gemacht werden. Will der Kunde ein Produkt des Anbieters bestellen, das nicht im elektronischen Katalog aufgeführt ist, aber dessen Bestellnummer er kennt, so kann er durch Eingabe der Bestellnummer sich den Listenpreis oder aber nach einer Neuregistrierung seinen kundenspezifischen Preis anzeigen lassen. Für diese nicht im elektronischen Katalog aufgeführten Produkte werden die gleichen Funktionalitäten zur Verfügung gestellt, wie für Produkte, die im elektronischen Katalog geführt werden (z.Bsp. Preisanzeige, kundenspezifische Preis, Lieferzeiten, Produktkonfiguration).Since customer-specific prices are extremely sensitive information, it is provided that the customer-specific information is not made available to every user on the customer's side. If the customer wants to order a product from the supplier that is not listed in the electronic catalog, but whose order number he knows, he can display the list price by entering the order number or, after a new registration, his customer-specific price. For these products not listed in the electronic catalog, the same functionalities are provided as for products that are listed in the electronic catalog (e.g. price display, customer-specific price, delivery times, product configuration).
Der wesentliche Vorteil dieses Verfahrens besteht darin, daß der Kunde Zugriff auf alle Produkte des Anbieters hat.The main advantage of this method is that the customer has access to all of the provider's products.
Bei jedem Auswahlschritt werden nur zulässige Kombinationen von Produkteigenschaften angezeigt, d.h. es erfolgt nach jedem Auswahlschritt eine sofortige Ausschlußprüfung und im darauffolgenden Auswahlschritt werden nur noch solche Kombinationen von Produkteigenschaften angezeigt, die auch lieferbar sind.With each selection step, only permissible combinations of product properties are displayed, i.e. there is an immediate exclusion check after each selection step and in the subsequent selection step only those combinations of product properties that are also available are displayed.
In vorteilhafter Weise werden dem Kunden nicht gleich alle zulässigen Kombinationen angezeigt, sondern nur die 20% der gängigsten Kombinationen. Das erleichtert die Auswahl auf Kundenseite. Erst wenn er auf der angezeigten Seite seine Produktvariante nicht findet, kann er sich durch Anklicken weitere Produktvarianten anzeigen lassen.Advantageously, the customer is not immediately shown all permitted combinations, but only the 20% of the most common combinations. This simplifies the selection on the customer side. Only if he does not find his product variant on the displayed page can he click to display further product variants.
Die Rechnereinheit S ist z.B. mit einem SAP® R/3-System verbunden. The computing unit S is e.g. connected to a SAP® R / 3 system.

Claims

Patentansprüche claims
1. Verfahren zum Betreiben eines elektronischen Shopping-Systems, bei dem ein Kunde sich elektronisch bei einem Anbieter einwählt und über mehrere Menüschritte aus einem elektronischen Katalog des Anbieters ein Produkt des Anbieters auswählt, dadurch gekennzeichnet, dass bei jedem Menüschritt eine Registrierung des1. Method for operating an electronic shopping system in which a customer dials in electronically from a provider and selects a product of the provider from an electronic catalog of the provider via several menu steps, characterized in that a registration of the
Kunden beim Anbieter möglich ist und dadurch kundenspezifische Informationen angezeigt werden.Customers at the provider is possible and customer-specific information is thereby displayed.
2. Verfahren nach Anspruch 1 , dadurch gekennzeichnet, daß die Einwahl beim Anbieter via Internet erfolgt.2. The method according to claim 1, characterized in that the dialing in at the provider takes place via the Internet.
3. Verfahren nach einem der vorhergehenden Ansprüche, daduch gekennzeichnet, daß die kundenspezifische Informationen kundenspezifische Preise sind.3. The method according to any one of the preceding claims, characterized in that the customer-specific information is customer-specific prices.
4. Verfahren nach einem der vorhergehenden Ansprüche, daduch gekennzeichnet, daß die kundenspezifische Informationen eine kundenspezifische Bestellfunktionalität ist.4. The method according to any one of the preceding claims, characterized in that the customer-specific information is a customer-specific ordering functionality.
5. Verfahren nach einem der vorhergehenden Ansprüche, daduch gekennzeichnet, daß auf Seite des Kunden der Zugriff auf kundenspezifische Informationen nur für bestimmte User möglich ist.5. The method according to any one of the preceding claims, characterized in that the customer's access to customer-specific information is only possible for certain users.
6. Verfahren zum Betreiben eines elektronischen Shopping-Systems, bei dem ein Kunde sich elektronisch bei einem Anbieter einwählt und über mehrere Menüschritte aus einem elektronischen Katalog ein Produkt des Anbieters auswählt, dadurch gekennzeichnet, dass auch eine Auswahl eines nicht im elektronischen Katalog aufgeführten Podukts möglich ist. 6. Method for operating an electronic shopping system, in which a customer dials in electronically from a provider and selects a product of the provider from an electronic catalog over several menu steps, characterized in that a selection of a product not listed in the electronic catalog is also possible is.
7. Verfahren nach Anspruch 6, dadurch gekennzeichnet, dass die Auswahl des nicht im elektronischen Katalog aufgeführten Podukts über seine Bestellnummer erfolgt.7. The method according to claim 6, characterized in that the selection of the product not listed in the electronic catalog is made via its order number.
8. Verfahren zum Betreiben eines elektronischen Shopping-Systems, bei dem ein Kunde sich elektronisch bei einem Anbieter einwählt und über mehrere Menüschritte aus einem elektronischen Katalog ein Produkt des Anbieters auswählt, dadurch gekennzeichnet, dass bei jedem Auswahlschritt nur zulässige Kombinationen von Produkteigenschaften angezeigt werden.8. Method for operating an electronic shopping system, in which a customer dials in electronically from a provider and selects a product of the provider from an electronic catalog via several menu steps, characterized in that only permissible combinations of product properties are displayed in each selection step.
9. Verfahren nach Anspruch 8, dadurch gekennzeichnet, daß dem Kunden vorab nur die 20% der gängigsten Produkteigenschaften angezeigt werden.9. The method according to claim 8, characterized in that only 20% of the most common product properties are displayed to the customer in advance.
10. Verfahren nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass auf Anbieterseite die Auswahl über ein SAP-System erfolgt. 10. The method according to any one of the preceding claims, characterized in that the selection is made on the provider side via an SAP system.
EP03730053A 2002-05-17 2003-05-16 Method for operating an electronic shopping system Withdrawn EP1506508A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
DE10222603 2002-05-17
DE2002122603 DE10222603A1 (en) 2002-05-17 2002-05-17 Method for operating an electronic shopping system
PCT/EP2003/005143 WO2003098498A2 (en) 2002-05-17 2003-05-16 Method for operating an electronic shopping system

Publications (1)

Publication Number Publication Date
EP1506508A1 true EP1506508A1 (en) 2005-02-16

Family

ID=29414022

Family Applications (1)

Application Number Title Priority Date Filing Date
EP03730053A Withdrawn EP1506508A1 (en) 2002-05-17 2003-05-16 Method for operating an electronic shopping system

Country Status (4)

Country Link
EP (1) EP1506508A1 (en)
AU (1) AU2003240659A1 (en)
DE (1) DE10222603A1 (en)
WO (1) WO2003098498A2 (en)

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5960411A (en) * 1997-09-12 1999-09-28 Amazon.Com, Inc. Method and system for placing a purchase order via a communications network
US6167383A (en) * 1998-09-22 2000-12-26 Dell Usa, Lp Method and apparatus for providing customer configured machines at an internet site
WO2000073957A2 (en) * 1999-05-27 2000-12-07 Accenture Llp A system, method, and article of manufacture for providing commerce-related web application services
DE10033350A1 (en) * 2000-07-08 2002-01-24 Reinhold Stoever Holding Gmbh Electronic data exchange method and device for executing e-commerce transactions makes it possible to do business and exchange business data between providers of products/services and large/intermediate consumers.

Also Published As

Publication number Publication date
AU2003240659A1 (en) 2003-12-02
WO2003098498A2 (en) 2003-11-27
DE10222603A1 (en) 2003-12-04

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