EP1369841A1

EP1369841A1 - Multipurpose, dynamic backlit publicity support with unidirectional rotating device, whose final images are formed on the basis of image portions

Info

Publication number: EP1369841A1
Application number: EP02710864A
Authority: EP
Inventors: José Luis Santana Mac As
Original assignee: Individual
Current assignee: SANTANA MACIAS, JOSE LUIS
Priority date: 2001-02-01
Filing date: 2002-01-22
Publication date: 2003-12-10
Also published as: WO2002061716A1; ES2178592A1; RU2003126573A; CA2437363A1; ES2178592B1; ZA200306592B; JP2004520615A

Abstract

A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions.
It refers to a combined system of blocks (23), media for backlighted image portions (39), connected by shaft portions (24) that enter through the side into pinch rolls (25) with ribs (31) gearing in holes in a endless clear strip (33), attaching sheets of a flexible material (39) which are displayed rotating jointly on the front portion of the block (23). The blocks will be attached to the metal container medium (1) by means of male couplings (13), closing of the left side (2) with sliding parts (3) is carried out after the blocks have been arranged, metal container medium useful for advertisements covering facades, public transport (buses, trains, etc.), freight transport (vans, trailers, etc.), street furniture, airports, etc., as well as all existing advertisement panels.

Description

A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions.

Object of the Invention

The present invention refers to a back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, intended for advertising and to offer advertisers more room, in the sense of enlarging the message they wish to convey to the consumer, with the certainty of it being able to be displayed 24 hours a day regardless of the size of the final image.
More specifically, the present invention refers a combined system of blocks symmetrical to each other, carriers of back-lighted image portions which, when simultaneously displayed by an electric motor, form a mosaic with final images for a period of time controlled by a timer.

Background of the Invention

In the state of the art, and with relation to that disclosed above, US patents US 1,809,378, US 1, 928, 012, US 1,966,634, and US 1,993,339 are known, which have as a common drawback the system for installing and changing the messages which are going to be displayed, since at the very least this is complicated and arduous as the arrangement of the free rollers has not been solved, thereby having a considerably large side width, and that to increase the number of messages the former would have to be oversized which would make them unfeasible.
With regard to US patent US 1,966,634, the winding of the images technically gives rise to folds when it moves over the rollers, essentially due to the diameter of the neutral fiber, which varies as a function of the band moving on the inside or the outside of the rollers, in addition to the back-lighting drawback not having been solved.
Wraparound media, with or without back-lighting, are also known having, in the case of former, the drawback of the size limit, as the display surface is directly proportional to the distance it must travel until the whole image appears.
On the other hand, there are the vehicles carrying wraparound and illuminated advertisements having as a main drawback that said vehicles cannot be used for any purpose other than carrying advertisements.
Nevertheless, the present invention exceedingly solves the aforementioned problems, as will be read below.

Description of the Invention

The back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, proposed by the invention, constitutes a remarkable advance in the evolution of back-lighted and wraparound advertisement media, offering an extraordinary installation simplicity with the ensuing and direct repercussion this brings about, lowering the advertising costs for advertisers, as well as their low maintenance cost.
More specifically, the back-lighted, dynamic, multi-purpose advertisement medium, with one-way rotation device, the final images of which are formed based on image portions, proposed by the invention consists of a main metal structure, which is formed by four rectangular tubes joined to each other except on one side, which will be called left side, with sliding parts, which has on its upper and lower portions two threaded worm shafts provided with pinions, both driven by a chain that will receive a rotational motion by crank or motor, having as a purpose the final closing of the main metal structure, hereafter metal container medium, all of it being rectangular-shaped, the bottom of which is closed by a metal plate, hereafter metal bottom, behind which all the electrical systems are going to be housed, all of it covered by different inspection covers so as to being capable of accessing all the electrical wiring.
The metal bottom has had a series of brackets added, hereafter male couplings, as well as strategically arranged male electric connectors.
An electric motor provided with an on/off timer with an electric brake has been coupled on the other side of the metal container medium, hereafter right side, said motor is provided with a cogwheel which will provide motion to a chain which will make other cogwheels rotate, closely linked to a series of fixed lineshaft portions, hereafter fixed shafts, the opposite ends of which are shaped as prisms, the minor bases of which have two major sides forming rectangles and their minor sides are semicircular having as an axis of these the center of the base of the prism.
More specifically, the fixed shafts exit from the right side of the metal container medium, entering through the right sides of rectangular boxes, hereafter blocks, absolutely independent from each other (with the exception of the shafts connecting them), receiving the fixed shafts in a solid cylindrical piece from the ends of which two concentric extensions exit, formed by two prisms shaped as circular segments having a diameter equivalent to the inner diameter of bushings or hubs of an antifriction material, the outer diameter of which will always be smaller than the inner diameter of said solid cylindrical piece, strategically and closely arranged on two metal plates by the right and left inner faces on the block sides. Said solid cylindrical piece, hereafter pinch roll, consists of a solid metal web that receives the motion from the lineshafts, and another one that lines it with a non-metal material, this latter one having ribs on the circular perimeter of both ends, which when rotating will drag an endless non-resilient strip of a flexible and clear material, hereafter endless clear strip, with holes at both sides of said strip and along its whole length, which will gear with the aforementioned ribs.
The endless clear strip is being folded by free rollers, some of which will be fixedly arranged and others variably or adjustably arranged according to the total length of the endless clear strip. These free rollers will carry rectangular metal pieces having a length equivalent to the length of the free rollers, with a thickness slightly smaller than the diameter of the free rollers, coupling to the latter on both ends and/or different locations around the length of the free rollers by means' of couplers that allow rotation of the free rollers, to prevent that, due to the length of the free rollers, the latter bend by the traction of the endless clear strip, it being possible to increase the length of the endless clear strip without having to oversize the metal container medium. These free rollers will have threaded bores on their ends and on both faces. Therefore, the assembly of free rollers with the rectangular metal pieces will be called hereafter free rollers.
This endless clear strip will be coupled to flexible sheets printed by any means, hereafter image portions, which will cover the endless clear strip from side to side, having a width equivalent to the height of the image portion which is going to be displayed on the front of the block, said image portions will be attached to the endless clear strip by couplings strategically arranged on the upper portion of the image portion, allowing for the joint displacement of the endless clear strip and the image portions, always upwards.
Specifically, within the wraparound, in the rear portion of the endless clear strip with the image portions, and closer to the front portion of the blocks, they will have a white-lacquered and curved metal sheet, hereafter light diffuser, which carrying illumination, such as fluorescent bulbs, the electric connection of which has been arranged in the shape of a female electric connector, will project its light on the inside face of the endless clear strip with the image portion, allowing to see the image portion illuminated from its frontal portion.
More specifically, free rollers of a clear material have been coupled on each of the upper and lower portions of the light diffuser so that no semi-darkness areas may exist when displaying the image portion on the frontal portion.
The fixed free rollers will provide strength to the frame of the blocks, which will be aligned and in position for transversely receiving the endless clear strip, being permanently attached to the two block side metal sheets by countersunk head screws. It must be noted that the distance between fixed free rollers is equivalent to the diameter of the variable- or adjustable-setting free rollers and 1/4 more, to allow the passage of the variable- or adjustable-setting rollers while they are carrying along the endless clear strip with the image portions until reaching their definitive, adjusted position, i.e. the endless clear strip and image portions being sufficiently taut. The clear, fixed free rollers of the light diffuser will be included in this fixed free roller assembly (due to the type of setting). All the fixed free rollers will be permanently attached by countersunk head screws.
The variable- or adjustable-setting free rollers have this state because they are attached to the two block side metal sheets, having a number of vertical slots equivalent to however many variable free rollers there are, said vertical slots being countersunk to house the countersunk head screws which will finally attach the variable or adjustable free rollers as the latter shift, carrying, as they move, the endless clear strip, wrapping and tautening it, at that moment carrying out the screwdown of the countersunk head screws of the variable or adjustable free rollers.
To prevent any type of outer projection that may increase the distance between blocks and consequently the distance between image portion from occurring, countersunk head screws will be used for both the fixed free rollers and the variable or adjustable free rollers , substantially enhancing the final whole image display.
The blocks will be covered by a box of non-metallic clear material with an antireflective treatment, hereafter clear box, except for the closing rear portion, which will have a metal closing lid.
The clear boxes will have circular holes for introducing the lineshafts, and other countersunk holes. The metal closing lids will be finally attached thereto by countersunk head screws.
More specifically, the metal closing lid has the same dimensions as the rectangular perimeter of the clear box front portion and has the role of attaching the block to the metal bottom by means of making the metal bottom male couplings coincide with metal bridges or rectangular holes symmetrically and strategically arranged on the outer face of the metal closing lid, so that with a simple push to and a shifting movement to the right of the block, the left side being open with sliding parts, the latter couples to the metal bottom as the lineshafts start gearing.
The metal closing lid houses the female electric connector from which the electric cables will exit, said electric cables are imbedded in a recess made on the right metal sheet over the antifriction bushing or hub so as to not decrease the endless clear strip width dimensions, and the image portions it carries reaching up to a male electric connector. This metal closing lid has had a sheet of non-metallic material incorporated to prevent the image portion carried by the endless clear strip from sliding down, as it is not attached by its lower portion.
The block assembly will have a sequential, rotational motion transmitted to it by means of shaft portions, so that half of each shaft portion is inserted in a block and the other half in another one until completion of the final whole image with all the blocks, the resulting half of shaft portions being inserted in antifriction bushings or hubs arranged on the left side with sliding parts, thus carrying out the final closing of the container medium.
The present invention is intended for continuously displaying images, i.e. that the sum of the image portions forming a firstly projected final whole image will be projected again after the last one is projected, thus being capable of being used so that the advertiser of a certain product may show more messages about the same product and/or accommodate more advertisers.
Its multipurposefulness comes from having the chance of placing it in different spaces, such as a football stadium, using the perimeter at the foot of the stands, sports centers, also using the stand perimeter, as well as certain areas of the parquet floor where play occurs, perfectly imbedded and aligned so that no tripping with the medium may occur while standing on it, at subway, train, and bus stations and ' airports; on public transport using the sides and rear of buses, roof hoods on taxi cabs, interior of subway and railway trains; road transport of goods, on vans, semis, rigid or articulated trucks, both on the sides and rear of said vehicles. On all kinds of street furniture, on buildings, the party walls of which are exposed, considerably enhancing their look, using standard panels already arranged, providing the latter ones with the necessary and sufficient mechanisms to actuate the blocks.

Description of the Drawings

To complement the description being made of the back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, and with the object of helping to better understand the features of the invention, a set of drawings is attached to the present specification as an integral part of it, in which with an illustrative and nonlimiting character the following is shown:
Figure 1 shows is a front perspective view of a metal container medium, where the left side with sliding parts and one of the blocks with the metal closing lid, indicating where it couples, can be seen.
Figure 2 shows a rear perspective view of a metal container medium.
Figure 3 shows a front perspective view of a metal container medium, where all the coupled blocks, each of them with the image portion finally providing the whole image, can be seen.
Figure 4 shows a detailed perspective view of the pinch roll.
Figure 5 shows a perspective view of the pinch roll, the free rollers with variable or adjustable arrangement, and the fixed rollers, the latter with the rectangular metal pieces.
Figure 6 shows a perspective view of the endless clear strip with the image portions uniformly coupled to the whole endless clear strip.
Figure 7 shows a perspective view of the different pieces that make up a block, with the connection lines.
Figure 8 shows a rear perspective view of a block, where the method of coupling to the metal bottom, as well as the electric connector, can be seen.
Figure 9 shows a rear perspective view of a block, where the other method of coupling to the metal bottom, as well as the electric connector, can be seen.
Figure 10 shows a front perspective view of a block, where the lineshaft portions, prior to coupling, can be seen.
Figure 11 shows a front perspective view of a block, where the lineshaft portions, after coupling, can be seen.
Figure 12 shows a detailed perspective view of the coupling of the metal closing lid and the connection lines to the block prior to being shifted to the right for the coupling.
Figure 13 shows a detailed perspective view of the coupling of the metal closing lid and the connection lines to the block after being shifted to the right for the coupling.
Figure 14 shows a perspective view of the metal container medium with the figurative detail of the left side with the sliding parts as well as the couplings, the electric connectors and the motorization.
Figure 15 shows a perspective view of the blocks with the shaft portions in position to be coupled on to the metal container medium.

Preferred Embodiment of the Invention

The back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, is composed of a main structure as a metal container medium (1), the left side (2) of which, with sliding parts (3), has on its upper portion (4) and lower portion (5) two threaded worm shafts (6) both provided with pinions (7) moved by a chain (8) receiving a rotational motion by crank (9) or motor.
The metal container medium (1) has a metal bottom (10) behind which the electric systems (11), covered by inspection covers (12), are assembled.
The metal bottom (10) has the male couplings (13) as well as the male electric connectors (14) incorporated.
On the right side (15) of the metal container medium (1) is the electric motor (16), provided with a pinion (17) actuating a chain (18), tautened by tensioning devices (19) and making guide pinions (20) and other pinions (21), joined to portions of fixed lineshafts (22), rotate.
The fixed lineshafts (22) exit from the right side (15) of the metal container medium (1), entering in blocks (23), independent from each other but connected by shaft portions (24) to the pinch rolls (25), having at both ends two concentric extensions (26) which are introduced in bushings or hubs (27), strategically arranged at both sides of the two metal sheets (28), on the right and left inside faces on the sides of the blocks (23).
The pinch rolls (25) are composed of a solid metal web (29) receiving the motion of the fixed lineshafts (22), and the pinch rolls (25) simultaneously provide motion to the shaft portions (24) and another coating it with a non-metallic material (30) having ribs (31) on the circular perimeter of both ends, gearing with holes (32) arranged longitudinally and at both sides of a endless clear strip (33).
The endless clear strip (33) is being folded by fixed free rollers (34) and variable or adjustable ones (35).
The fixed free rollers (34) and the variable or adjustable free rollers (35) carry rectangular metal pieces (36), coupling to the rollers through couplings (37).
The rectangular metal pieces (36) have two threaded bores (38) on the end faces.
Printed flexible sheets, hereafter image portions (39), with holes (65) receiving couplings (40), will be coupled to the endless clear strip (33).
The blocks (23) have a light diffuser (41) of the fluorescent bulbs (42), with a female electric connector (43).
Clear, fixed free rollers (44) have been coupled on each of the upper and lower portions of the light diffuser (41).
The fixed free rollers (34) and the clear, fixed free rollers (44) are attached to the two metal sheets (28) by countersunk head screws (45) into countersunk bores (66).
The variable or adjustable free rollers (35) are attached to the two metal sheets (28) by countersunk head screws (47) in countersunk vertical slots (46).
The blocks (23) are covered by a clear box (48), except for their rear portion, where they have a metal closing lid (49). This metal closing lid (49) will have threaded bores (50) on the four sides, of which the upper and lower side ones only attach to the clear box (48), and the side ones to the metal sheets (28) having non-threaded through bores (51), and to the clear box (52) with countersunk bores (52), to allow passage of the countersunk head screws (64).
The clear box (48) has circular holes (53) on both sides allowing for the passage of the shaft portions (24) and, where appropriate, of fixed shafts (22).
The role of the metal closing lid (49) is to fix the blocks (23) to the metal bottom (10) by means of making the male couplings (13) of the metal bottom (13) coincide with metal bridges (54) or rectangular holes (55) on the metal closing lid (49).
The metal closing lid (49) also houses a female electric connector (56) from which the electric cables (57) exit, imbedding into a recess (58) of the metal sheet (28) having a male electric connector (59). The metal closing lid (49) has a non-metallic sheet (60) keeping the verticality of the image portion (39), preventing it from becoming unattached.
The assembly of blocks (23) will have rotational motion (61) transmitted to it by means of shaft portions (24) and fixed shafts (22) until the final whole image (62) is completed all with the blocks (23) .
Once all the blocks (23) have been completed, the resulting half of the shaft portions (24) is introduced in bushings or hubs (63) arranged on the left side (2) with sliding parts (3), thus carrying out total and final closing and coupling of the metal container medium (1), which is ready for use.
From all that has been disclosed herein and by the observation of the drawings, the advantages which the back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, has with regard to other prior embodiments can be determined.
It is not necessary to continue with this description in order for a person skilled in the art to understand the scope of the invention and the advantages derived from it.
The materials, shapes, size and arrangement of the elements can be changed, provided that this does not imply an alteration of the essence of the invention.
The terms based on which this specification has been described shall always be considered in a broad and nonlimiting sense.

Claims

A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, of the type seen placed on the streets, facades, building sides, public transport, subway platforms, sporting event stadiums, airports, etc., intended for providing advertisements, which essentially is characterized in that it consists of a metal container medium (1), the sliding left side (2) has on its upper portion (4) and lower portion (5) two threaded worm shafts (6), both provided with pinions (7), moved by a chain (8) receiving a rotational motion by crank (9) or motor, closing the metal container medium (1).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claim 1, characterized in that the metal container medium (1) has a metal bottom (10) incorporating male couplings (13) to attach the blocks (23) as well as the male electric connectors (14).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 and 2, characterized in that the electric motor (16) is on the right side (15) of the metal container medium (1), which motor is provided with a pinion (17) that moves a chain (18) tautened by tensioning devices (19), and which makes guide pinions (20) and other pinions (21), joined to portions of fixed lineshafts (22), rotate.
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1, 2, and 3, characterized in that the portions of fixed lineshafts (22) exit from the right side (15) of the metal container medium (1), entering in blocks (23) independent from one another but connected by shaft portions (24) to the pinch rolls (25).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1, 2, 3, and 4, characterized in that the pinch rolls (25) have two concentric extensions (26) before both ends and through the shaft, which are introduced through both sides in bushings (27) and arranged by the right and left inside faces on two metal sheets (28) on the sides of the blocks (23).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 5, both included, characterized in that the pinch rolls (25) are composed of a solid metal web (29) receiving the motion from the portions of fixed lineshafts (22) and simultaneously the pinch rolls (25) provide motion to the shaft portions (24). The solid metal web is covered by a non-metallic material (30) which is provided with ribs (31) on the circular perimeter of both ends, ribs which gear with holes (32) longitudinally arranged and at both sides of an endless clear strip (33).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 6, both included, characterized in that the endless clear strip (33) is being folded by fixed free rollers (34) and other variable or adjustable free rollers (35).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 7, both included, characterized in that the fixed free rollers (34) and the variable or adjustable free rollers (35) carry rectangular metal pieces (36) which are attached to the rollers (34), (35), (44) by couplings (37).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 8, both included, characterized in that the rectangular metal pieces (36) have two threaded bores (38) on the end faces.
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 9, both included, characterized in that image portions (39), with holes (65) receiving the couplings (40) of the endless clear strip (33), will couple to the endless clear strip (33).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 10, both included, characterized in that the blocks (23) have a light diffuser (41) of the fluorescent bulbs (42), having a female electric connector (43).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 11, both included, characterized in that the light diffuser (41) has two clear, fixed free rollers (44) coupled on its upper and lower portions.
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 12, both included, characterized in that the fixed free rollers (34) and clear, fixed free rollers (44) are permanently attached to the two metal sheets (28) by countersunk head screws (45) into countersunk bores (66).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 13, both included, characterized in that the variable or adjustable free rollers (35) are attached to the two metal sheets (28) by countersunk head screws (47) into countersunk vertical slots (46).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 14, both included, characterized in that the blocks (23) are covered by a clear box (48), except for the rear portion, where it has a metal closing lid (49).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 15, both included, characterized in that the metal closing lid (49) will have threaded bores (50) on the four sides, of which the upper and lower ones only attach to the clear box (48) and the side ones attach to the metal sheets (28), having threaded bores (51), and to the clear box (48) with countersunk bores (52), to allow for the entry of the countersunk head screws (64).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 16, both included, characterized in that the clear box (48) has circular holes (53) on both sides, allowing for the entry of the shaft portions (24) and, where appropriate, of the fixed shafts (22).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 17, both included, characterized in that the metal closing lid (49) has the purpose of anchoring the blocks (23) to the metal bottom (10) by means of making the male couplings (13) coincide with metal bridges (54) on the metal closing lid (49).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 18, both included, characterized in that the metal closing lid (49) has the purpose of anchoring the blocks (23) to the metal bottom (10) by means of making the male couplings (13) coincide with rectangular holes (55) on the metal closing lid (49).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 19, both included, characterized in that the metal closing lid (49) houses an electric connector (56).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 20, both included, characterized in that electric cables imbedded in a recess (58) of the metal sheet (28)' exit from the electric connector (56).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 21, both included, characterized in that the metal sheet (28) has a male electric connector (59).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 22, both included, characterized in that the metal closing lid (49) has a non-metallic sheet (60) keeping the verticality of the image portion (39).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 23, both included, characterized in that the assembly of blocks (23) will have a rotational motion (61) transmitted to it by means of shaft portions (24) and fixed shafts (22) until completing the final image (62) with all the blocks (23).
A back-lighted, dynamic, multi-purpose advertisement medium, with a one-way wraparound device, the final images of which are formed based on image portions, according to claims 1 to 24, both included, characterized in that once all the blocks (23) are completed, the resulting half of the shaft portions (24) are introduced in bushings (63) arranged on the left side (2), thus carrying out the complete and final coupling of the metal container medium (1), being ready for use.