EP1284479A1 - Information display system - Google Patents

Abstract

A device for presentation of publicity and advertising information, has an integrated transmission/reception device for exchange of electronic data over a short range wireless connection with a mobile transmission/reception device of the potentially interested parties. <??>An Independent claim is given for a system for presentation of advertising information to potential interested parties.

Description

Technical field

The invention relates to a device for presenting advertising information and a System for the presentation of advertising information, whereby electronic data with mobile Transmitting / receiving devices of potential interested parties can be exchanged.

State of the art

Known advertising displays present visual advertising information by placing posters record, bring into an optimally visible position and illuminate if necessary. Depending on the size, such displays can be provided for fastening to walls or ceilings be or have a stand so that they are attached to the floor or on a flat surface, e.g. B. on a table. Common advertising concepts Such displays are very often used, especially when advertising is on Exhibitions, fairs or in sales rooms.

Mobile transceivers, so-called personal digital assistants (PDA), e.g. T. Even cell phones are now able to use special interfaces, especially via Infrared beam, large amounts of data in electronic form, e.g. B. software, text, Send and receive images, sounds, tables, etc. wirelessly. These can follow Reception on the mobile devices viewed and processed, e.g. B. saved, changed or forwarded.

Presentation of the invention

The object of the invention is to provide a device for presenting advertising information indicate potential prospects, which in addition to the display of visual Promotional information also supports modern technologies in a multifunctional manner and is clearly visible and is inexpensive and easy to integrate into existing advertising and information concepts can be integrated.

The solution to the problem is defined by the features of claim 1. According to the Invention, the device for presenting advertising information has a front Main area for visual advertising information and contains an integrated transmission / reception facility for an exchange of electronic data with potential Interested persons. The connection between the transceiver and the The prospect's transceiver (e.g. PDA) is wireless over a short one Distance.

The device has a front face for visual advertising information such as a conventional advertising display and is only the same size of the advertising space insignificantly larger than one. This enables a versatile use in different Situations. So existing devices, which are only visual Advertising information, e.g. B. present posters, by the inventive device are replaced, which can present the same information, e.g. B. the same Records posters, and in addition the possibility of an exchange of electronic Data. Since the exchange takes place via a wireless connection, the Device in places that are not directly accessible, e.g. B. in shop windows, set up or be attached. The advertising information presented by the device can specifically point out the possibility of exchanging electronic data. In addition to product information, price lists or offers, these can also include site plans, e.g. at exhibitions or trade fairs, time or timetable, city information, Include event notices or the like. Because there are potential buyers Usually within sight of the device, a rather short range is sufficient wireless connection. This also reduces the risk of mutual interference several devices according to the invention or several PDAs, which by means of wireless connections exchange electronic data.

Usual advertising displays often have the shape of a flat cuboid, the depth of which is at least 2-3 times smaller than the length and width of its main area. Such Form makes it easier to attach to an existing wall or on a stand and allows the inclusion of a backlight on the back of the visual Advertising information. The shape of a flat cuboid box offers these advantages also with the device according to the invention, furthermore it can be easily inserted into one insert existing advertising concept by making existing locations more traditional Displays used and the same visual advertising information presented can be.

Advertising often has to be adapted to changing conditions: stands up Exhibitions, fairs, markets, etc. are often only set up for a short time; the In-store expenses are often rebuilt or new advertising concepts are required a new way of presenting promotional material. It is therefore advantageous if one Device for presenting promotional information is portable, so that it can be used with the simplest Funds can be repositioned. A portable device according to the invention takes as advertising material e.g. B. Small posters in A4 format and includes a stand, so that they can be placed on any flat surface, e.g. B. placed on tables or shelves can be. The retrievable electronic data should be adapted to the installation site be, e.g. B. in location or timetables, it is advantageous to the inventive device to be equipped with a GPS receiver, which automatically adjusts the accessible data to the installation site. This is useful even if the Device according to the invention, for. B. installed in vehicles.

Is a device according to the invention set up free-standing or from the ceiling suspended, and can be viewed and reached from two opposite sides , it can be double-sided, so that visual on both sides Advertising information is visible. Either are both the front and the Main area on the back for the presentation of visual advertising information (e.g. posters) or a single object (e.g. an exhibited product) can be and back are considered. In this case, the device is designed such that the electronic data on the front and back are interchangeable.

The device according to the invention can be modular and at least one Eye-catcher module for the presentation of the visual advertising information, a power supply and a communication module for exchanging electronic data with mobile Include transceivers. Other modules, such as B. a lighting module can also be provided or retrofitted. The recordings for the individual Modules are advantageously designed as slots in which the modules inserted and fixed at the open end of the holder. The fixation can through, preferably lockable, covers that cover the modules external influences such as water, dust, damage from vandals or theft protect, or additional lockable levers can be provided. On the the open side opposite side of the receptacle can plug connections be provided which correspond to plug connections attached to the modules, so that by inserting and fixing the modules also necessary electricity and Data lines can be connected immediately. The power supply of the invention The device is usually designed so that it is connected to the mains. The mains voltage is then switched on by means of transformers to supply the Communication module (with PDA, possibly cell phone, peeling diode or infrared amplifier) as well as any voltages required by the lighting module. A power distribution also included ensures the connection to everyone Modules or module inserts. Due to the modular structure of an inventive It is possible, for the time being, only as with a conventional advertising display lay out visual advertising material and later use a communication module for add electronic data. Are technical standards of information storage changing, processing or transmission, an exchange of the communication module is sufficient to adapt to the new technical conditions. Similarly, can when changing the advertising concept, the eye-catcher module with a different one Execution to be replaced.

In the simplest case, the device according to the invention comprises an insertion compartment for flat visual information material, especially for posters. These can be produce quickly and inexpensively and make on their content and the device as such attentive. Necessary adjustments to the content can be achieved through exchange of the inserted material.

Should the information offered visually be changed or updated frequently, is A changeable display is advantageous for the presentation of the visual advertising information. This can be done using an LCD flat screen, a picture tube or - for pure text information - Realized using electronic paper. Control of the display is preferably carried out via electronics integrated in the device. This solution has the Advantage that current data, e.g. Market prices, weather data, special offers, Messages etc. from the visual information provider simply, e.g. by means of a PDA, can be transmitted to the device via the same interface, which also serves the exchange of electronic data with potential interested parties. The Selection of the visually displayed information can be done by the end user, by using a PDA and the wireless connection from an offer selects. Electronic paper for the presentation of pure text information has the Advantage that the amount of data that is stored for visual presentation and need to be transferred are small. LCD flat screens and picture tubes offer on the other hand the possibility of graphical and colored representations.

Often, especially in sales displays, objects to be sold, e.g. Jewelry watches, Small devices, etc. are presented advantageously. These provide the visual advertising information For this purpose, the device can be a holding device for such Include objects. By means of the transmitting / receiving device, product information, Price lists, software or data for operating the small devices, offers or Orders are exchanged. Accordingly, the device can also Holding device for printed information material, i.e. brochures, catalogs etc., include which prospective customers without a mobile transceiver additional Information conveyed. The device can of course be of several types visual Present advertising information, e.g. B. both a poster and to be sold Show objects and offer brochures.

The transmitting / receiving device of the device according to the invention can be equipped with a Bracket and connections for holding a common, industrially manufactured PDA be equipped. This records, processes and provides the electronic data - usually by means of an infrared interface - available to users. This The solution makes the device particularly inexpensive: in addition to the inexpensive Acquisition price can be already available software for the provision, processing and to exchange electronic information, the PDA can be used for Installation and configuration can be operated and procured by everyone Maintenance of the PDA can be carried out by any company with the appropriate range.

Most common mobile transceivers, especially cellular devices and PDA, comprise an infrared transmitter / receiver which uses a standardized protocol with other mobile transceivers or portable Computers can exchange electronic data. The device comprises of this Reasonably an infrared transmitter / receiver, which in those Spatial area emits and is sensitive to signals from the area in which mobile devices of potential users are to be expected and which one with the standardized protocol works. A wireless connection is between the Device according to the invention and most mobile transceivers possible without special adjustments or extensions of the potential devices Interested parties are necessary.

To adapt the infrared signal emitted by an infrared diode to the size and the location of the device according to the invention and the location potential optics, beam optics can be provided. This is special useful if the transceiver essentially consists of one usual PDA. These usually have an infrared transmitter, the Beam area has an elliptical shape, the beam angle in the direction of a main axis (usually horizontal) is much larger than in the direction of other (vertical) main axis. Is such a PDA in an inventive If the device is installed, the radiation area is usually not correct with one desired radiation behavior of the device, especially when the PDA is installed in a vertically standing device standing on one edge, so that the Device has a flat shape as possible. The beam optics therefore direct that from the PDA generated infrared beam in such a way and fanned it, if necessary, in such a way that usual positioned mobile transceivers, e.g. B. between hip and chest height of standing users or lying on a table can be easily reached. The Beam optics can also serve to emit a single infrared beam split so that users on the different sides of a two-sided device can be achieved. To achieve this, a semi-transparent mirror can be used be provided, which divides the infrared beam into two partial beams and simultaneously deflects the first partial beam in one of the desired directions. The second beam, which has passed the semi-transparent mirror is then ordinary mirror directed in a second desired direction.

When communicating using infrared rays, it is important that the usual small area receiver on the beam, d. H. approximately to the main radiation direction of the Transmitter, is aligned. If the alignment is poor, the data transfer rate drops or a transmission is even made impossible. The device according to the invention can indeed a beam optics for deflecting and possibly fanning out the beam own, such facilities are, however, for most users of digital mobile transmitters / receivers unusual. So you don't know from experience in which direction you have to align the infrared receiver and z. B. at a fanned out beam, as usual, as directly as possible onto an (assumed) Main emission direction, even if a different position of the PDA with equal Transmission quality would be more user-friendly or ergonomic. Is in In the immediate vicinity of the infrared transmitter, a light emitting diode, which is parallel to the transmitter emits visible light and which has approximately the same radiation behavior as the transmitter shows, installed, the (visible) light intensity after passing the Beam optics roughly the (invisible) intensity of the infrared signal. The mobile device can be aligned so that z. B. its receiver window by the light of the Bearing diode is visibly illuminated. Care should be taken when selecting the bearing diode that their light does not interfere with the infrared signal, that their radiation in the Infrared range is as small as possible and that common infrared receivers are not for such light are sensitive. Furthermore, their light intensity should be high enough for that even in ambient light at a normal distance from the mobile device device according to the invention still reflects the light reflected on the PDA device surface is visible. The light emitting diode can also with high demands on the light intensity be replaced by a laser source, which is preceded by an optic, which the The laser beam expands in such a way that its radiation behavior matches that of the infrared transmitter equivalent.

Infrared transmitters in common PDAs are mostly based on communication between devices in the Distance of at most a few meters aligned, their transmitter and receiver are aligned within a certain angular range. A beam optic the device according to the invention can widen the beam so that smaller ones Mobile device orientation requirements. At the same time takes but also the mean intensity of the signal and thus the range of the beam. If a conventional PDA is used as a transceiver, an infrared amplifier can be used be provided between PDA and beam optics to achieve a long range and to reach a large angular range. In its simplest form it is Amplifier as an infrared receiver with a downstream, separately fed, infrared transmitter realized, the infrared transmitter is much stronger than the transmitter, which usually used in PDA. Such a solution has compared to one on the PDA connected external infrared transmitter / receiver the advantage of being independent from the PDA used and that the communication module at one Replacement of the PDA does not have to be adjusted accordingly.

There is also for wireless short-range transmission of data between PDAs an infrared beam also other possibilities, in particular the transmission by means of Radio signals. The device can thus include a radio transmitter / receiver to enable such transmission of electronic data. Used as a transmitting / receiving device Using a PDA, the radio transceiver is preferred integrated into it.

The device according to the invention is not in a retail store or other company Attached or set up with appropriate personnel, the electronic Information or the visual information in the case of a changeable display continuously be updated, or there is a plurality of devices, their information To be replaced regularly, a mobile radio transmitter / receiver is preferably installed in the device integrated. This allows the information offered to be larger Update distance easily and inexpensively using commonly available means. This can be done manually or automatically - at certain intervals or when new ones are available Information - done. Such equipment of the device according to the invention also offers the possibility for users to access data networks, d. that is, the transceiver acts as an interface between the PDA of the User and the data network serves. As a mobile radio transmitter / receiver, a conventional mobile phone, integrated into the device, can be provided, especially if as a transceiver for the short-range wireless connection usual PDA is used, because a large part of these devices has connections for mobile phones. It may therefore be appropriate that the device in addition to the Bracket and connections for holding the PDA also bracket and connections for Includes inclusion of a cell phone.

An update of the information offered can also be done via a permanently installed Data cables happen. This can be done directly with a computer system from the information provider be connected (network), it can be a telephone line or the power cord is used for power supply - according to a known solution - at the same time as data transmission.

Illumination of the device, in particular the visual advertising information, makes potential users aware of the device and enables a display of the Information material even at night or under poor lighting conditions. These The visual advertising information is posters and should be seen from behind be illuminated, the lamp is advantageously constructed so that it is one or contains several cold cathode tubes and a diffusion plate between the light source and advertising area to be illuminated, which distributes the light evenly over the entire area distributed.

Several devices according to the invention, which have a means for communication over longer distances, e.g. B. via a connection to a data network or via a Cellular transmitters / receivers can have a system for presenting Advertising information can be combined. The electronic data, at changeable displays also the visual information, centrally on a computer of the Provided information provider or advertiser and by means of cellular or Network connection distributed to the devices. These give the electronic data then on to interested parties, which are indicated by the visual advertising information Devices have been made aware. The distributed information can be for everyone Devices of the system may be identical, or they may be the locations of the Devices are adjusted and different accordingly. By means of a Such a system is also a data exchange from the devices to the central Computer or between the individual devices possible.

From the following detailed description and the entirety of the claims there are further advantageous embodiments and combinations of features of the Invention.

Brief description of the drawings

Fig. 1

eine Aussenansicht einer erfindungsgemässen, modular aufgebauten Vorrichtung, mit einer Aufnahme für einen PDA,

Fig. 2

eine Innenansicht der erfindungsgemässen Vorrichtung,

Fig. 3

die schematische Funktionsweise eines Systems zur Präsentation von Werbeinformation,

Fig.4

einen möglichen Strahlengang des Infrarot-Strahls bei einer einseitigen Vorrichtung,

Fig. 5

einen möglichen Strahlengang des Infrarot-Strahls bei einer zweiseitigen Vorrichtung,

Fig. 6

den schematischen Aufbau einer Infrarot-Verstärkereinheit.

The drawings used to explain the exemplary embodiment show:

Fig. 1

1 shows an external view of a modular device according to the invention, with a receptacle for a PDA,

Fig. 2

an interior view of the device according to the invention,

Fig. 3

the schematic functioning of a system for the presentation of advertising information,

Figure 4

a possible beam path of the infrared beam in a one-sided device,

Fig. 5

a possible beam path of the infrared beam in a two-sided device,

Fig. 6

the schematic structure of an infrared amplifier unit.

In principle, the same parts are provided with the same reference symbols in the figures.

Ways of Carrying Out the Invention

1 shows the external view of a modular construction according to the invention Device consisting of an eye-catching module 1, a communication module 2 with a holder for a commercially available PDA and a lighting module (in this Fig. Not visible). A device of the type shown can in monitored rooms, for. B. Sales rooms or official offices. The device stands on one Stand 3, which is made of a curved plastic plate of the same width as that Device is formed. The plastic plate is essentially L-shaped, the angle between the two legs is approximately 60 °. One leg lies flat on a surface, the other leg is on the back of the Device attached. As a result, the front of the device is approximately 30 ° to the Vertical inclined and can be viewed obliquely from above. For design reasons and To improve the stability, as shown in Fig. 1, the plastic plate of the Stand so bent that the leg resting on the ground at the level of Front of the device bent back by almost 180 ° and then at the level of Back is bent upwards again by approx. 60 °, so that the same position of the Device results like a simple L-shape.

The eye-catcher module 1 is designed as a slide-in compartment 4 made of transparent plastic, which flat visual information material 5, e.g. Small posters, in a usual one Can record and present format (e.g. DIN A4) in portrait format. Behind the Eye-catcher module is a flat upper housing part 6, the side and Rear walls are made of opaque plastic, which is the lighting module and receives the power supply (both not visible in this figure) The lower one Housing part 7 for receiving a communication module, also made of opaque Made of plastic, is arranged in the extension of the upper housing part 6, Width and depth correspond to each other.

The height of the lower housing part 7 is selected so that a communication module, which contains a commercial PDA standing on its long side, space in it place. The lower housing part 7 has an exit window 8 made of a material which is transparent to infrared light, e.g. clear or red tinted transparent plastic. The infrared beam 9 for communication with users emerges from this exit window 8 with its main direction approximately perpendicular to the front of the device. Infrared rays, which are to be received by the communication module, occur through the exit window 8.

FIG. 2 shows an interior view of the device according to the invention shown in FIG. 1, the base is not shown for the sake of clarity. The covers 10 on the one long side of the device (in the figure on the right) are removable, so that this side, a lighting module 11 and a communication module 2 inserted can be or the power supply 12, which is also modular is set up, can be exchanged. The other long side of the device forms the Connecting part 13, which has an infeed 14 and connections 15, 16 and network and Data cable 17, e.g. Ribbon cable, contains. The connections are made so that the A module can be inserted according to appropriate plug connections.

The upper housing part contains the power supply 12 and the lighting module 11. The power supply 12 is by means of a cable which through an eyelet 18 on a Edge between the side surface and the back is led outwards with the power supply connected. It contains fuses, transformers for voltage adjustment for the various consumers (lighting, PDA) and, if necessary, rectifiers. to Batteries with charging electronics can also support operation in the event of a power failure to get integrated. The transformed (and possibly rectified) tensions become via the feed 14 and the cables 17 to the connections 15 and 16 to the modules Provided. The remaining interior of the upper housing part 6 is by the Filled lighting module 11, which has a precisely fitting shape. It will by sliding the removable cover on one long side on his Fixed space. The lighting module 11 draws its current through the connection 16 Illumination is provided by cold cathode tubes, the light of which is by means of a diffusion plate is evenly distributed over an area that covers the entire front of the Lighting module forms and thus congruent with the back of the Is an eye-catcher.

The lower housing part 7 contains a communication module 2, which is also exactly in the interior of the housing part fits and is fixed by a removable cover. The communication module essentially comprises a holding device 19 for a PDA 20 and beam optics 21, 22. The holding device 19 is essentially made of two U-shaped profiles built horizontally in the module, their shape and spacing are matched to the size of the PDA to be inserted. The U-shaped profiles on the the beam optics 21, 22 facing side of the holding device are by means of two L-shaped Profiles connected, which prevent further advancement of the PDA. At the Locking levers 23 are provided on the opposite side of the holding device, which hold the PDA in fix its end position. The PDA 20 is connected to the connection 15 by means of a cable 24 Electricity supplied. Between the L-shaped profiles on the front of the holding device 19 the infrared beam 9, which is transmitted by the PDA 20, passes through. He will then expanded somewhat by means of a diverging lens 21 and by 90 ° by means of a deflecting mirror 22 deflected so that it is perpendicular to the front of the communication module by a Opening 25 of the module and through the exit window 8 of the lower housing part 7 exit. An infrared beam to be received passes through the in a similar manner Exit window 8, passes through the beam optics 22, 21 and hits the infrared receiver of the built-in PDA 20.

3 shows the functioning of a system for the presentation of advertising information schematically. The information provider 25 represents the electronic information, as well if necessary, the visual advertising information on a central computer 31. This is by means of data connections 30 for exchanging the electronic data with the individual devices 27 according to the invention, or the corresponding Communication modules 2 connected. These data connections 30 can by means of a Data network, by means of mobile radio connections or other common transmission technologies be realized. For devices with a variable display, the Visual advertising information is provided and distributed centrally, this data is also via data connections 31, which can be implemented in the same way, to the Devices 27, or the eye-catching modules 1, transmitted. Become the eye-catcher modules 1 by the communication modules 2, for example by integrated in the device Controlled PDA can have a separate data connection 31 with the eye-catching modules 1 omitted. If the visual advertising information is conventional posters, these are exchanged in the usual rhythm by the provider 25 or a Exchange is initiated (32). In this case, care is taken to ensure that information that changes frequently, if possible in electronic form. An eye-catcher module 1 directs by means of its content the attention of a potential prospect 26 on the Device 27 and the possibility of electronic data exchange. By means of his The interested party then exchanges the mobile transceiver 28 for the desired one electronic data over the short-range wireless connection 35 with the Communication module 2 off.

4 illustrates the beam path of the infrared beam 9 in the communication module 2. Let us first consider a beam emitted by the infrared transmitter / receiver 35. This fills a certain solid angle, which is usually an elliptical shape has. With conventional devices, the angle at which the radiation is emitted is in one plane parallel to the main plane of the device maximum, in the plane perpendicular to it minimal. In the shown position of the PDA 20 and the deflecting mirror 22 results in a large Angle in the vertical direction and a small angle in the horizontal direction, related to the device according to the invention. Now the infrared beam 9 should also come from devices are received, which are in a horizontal plane slightly outside an axis perpendicular to the front surface of the device, one selects a diffusion lens 21, the horizontal cross section is more concave than their vertical cross section. The flared one We then beam by means of an ordinary flat mirror 22 at right angles deflected and enters through an opening 34 in the front of the communication module 2 and the exit window 8.

Rays that are to be received by the infrared transmitter / receiver pass the same optical system 22, 21. The scattering lens ensures a sensitivity of the Systems in a large horizontal angular range.

5 shows the beam path of an infrared beam 9 in a two-sided device, which allows the exchange of electronic data on two opposite sides. This is achieved through the use of a semi-transparent mirror 36, which the Half of the original infrared beam 9 is deflected by 90 ° and the other half lets happen. The deflected partial beam then falls through a scattering lens 21 and enters through the opening 34 and the exit window 8. The non-deflected partial beam falls on a flat deflecting mirror 22, which, at a right angle to semi-transparent mirror 36 is attached behind. This deflects the partial beam by 90 °, so that the two partial beams now form an angle of 180 °. The second Partial beam passes through a second opening and a second exit window at the Opposite side,

Fig. 6 shows the schematic structure of an infrared amplifier 37 for amplifying a from a signal built into the device, commercially available PDA. The Unreinforced infrared beam 38 emitted by the infrared transmitter 35 is emitted by one Infrared sensor 40 detects, this signal controls a stronger one compared to the PDA Infrared transmitter 41, which is supplied with power by means of a connection 42. The The transmitter is then practically synchronous with the infrared transmitter 35 of the PDA a stronger one Infrared signal 39 from. When installing such an amplifier, it must be taken into account that the infrared sensor of a PDA is usually very close to the infrared transmitter that is, the amplifier must not lie in the beam path of the signals to be received. This can e.g. B. can be achieved so that a remuneration on the side facing away from the transmitter Glass is introduced into the beam path, which is a small part of that from the infrared transmitter 35 sends signal sent to the sensor 40 of the IR amplifier 37. His Intensity will usually be sufficient to control the transmitter 41. The transmitter 41 of the Amplifier unit 37 can subsequently be selected so that its radiation behavior corresponds to the desired one and can be positioned so that it has no further optical Radiates elements directly through the exit window 8. As an alternative, two Amplifiers can be combined with each other so that both transmitted and too receiving infrared signals are amplified.

The shape of the device can be customized as it is in advertising and displays Product information is common. Is the device due to the format of the visual Information material significantly wider than the version described, so that sufficient If there is space for this, the power supply can be found underneath the eye-catcher module the communication module can be provided, which is an even flatter version than allowed in the described device. A device according to the invention can instead of a stand with eyelets on the back or with screws be attached to a wall. For the housing, instead of plastic, Sheet steel, aluminum or other suitable materials can be selected. The device can with a support surface or holding device for mobile transceivers be added so that they no longer have to be held by the user and so that the infrared transmitter / receiver of the mobile device optimally matches the infrared transmitter / receiver the device is aligned.

Several independent devices can be used, particularly in the case of two-sided devices Transceivers for short-range, wireless communication with Mobile transceivers are provided, which are independent of each other the simultaneous exchange of electronic data with several PDAs or mobile phones allow.

By using electronic paper, the eye-catcher module described above can be realized very easily as a changeable display: the electronic paper in place of the poster in the slot of the eye-catcher module and by means of Contact areas on the back of the slot contacted. The contact areas are connected to connection 16 by means of a cable. The installation of a Eye-catcher module with TFT screen is also possible, in this case there is none Lighting module necessary. Should three-dimensional objects - jewelry, watches, small electronic devices etc. - are issued, the slot is replaced by a Usual translucent base plate with holding devices for the exhibited Items replaced. Similarly, a dispenser for brochures can be visual Supplement or replace information.

Should the electronic information (or the visual information for a changeable Display) in addition to using an infrared connection from a greater distance from the Providers can be adapted or queried in the communication module A cellular transmitter / receiver can be provided or a data cable can be placed in the Power supply 12 can be fed into the connecting part 13. The cellular transmitter / receiver is in the simplest case a common mobile phone, which over the Power and data bus is supplied with power and with the PDA via a data cable connected is. For this purpose, a further holding device is installed in the communication module provided and the necessary connection cables and plugs provided.

It is desirable that the communication module is constantly updated to new technical Developments can be adjusted so that it always matches the currently used PDA is adapted, e.g. B. as regards data formats or the type of data transmission. Will the Holding device 19 for the PDA 20 designed so that devices of different sizes in the Communication module attached and aligned with the beam optics 21, 22 allows a simple replacement of the PDA 20 and, if necessary, the Connection cable 15 for connection 14 a complete adaptation to new standards.

In summary, it should be noted that the invention is a device for presentation of advertising information, which in addition to the display of visual advertising information supports multifunctional modern technologies, which are clearly visible and inexpensive is and can be easily integrated into existing advertising and information concepts.

Claims (18)

Device for presenting advertising information to potential interested parties, the device having a front main area for visual advertising information, characterized in that an integrated transceiver for exchanging electronic data via a short-range wireless connection with a mobile transceiver of the potential Interested parties are provided. Device for the presentation of advertising information according to claim 1, characterized in that it essentially has the shape of a cuboid box, the length and width of its main surface being at least 2-3 times greater than its depth. Device for presenting advertising information according to claim 1 or 2, characterized in that it is portable. Device according to one of claims 1 to 3, characterized in that visual advertising information is visible on two opposite main surfaces and the electronic data are interchangeable on two opposite sides. Device for the presentation of advertising information according to one of claims 1 to 4, characterized in that it has a modular structure and at least one eye-catcher module (1) for receiving the visual advertising information, a power supply (12) and a communication module (2) which transmits the / Receiving device includes. Device according to one of claims 1 to 5, characterized in that an insertion compartment is provided for receiving the visual advertising information. Device according to one of claims 1 to 5, characterized in that a changeable display, in particular a picture tube, a TFT screen or electronic paper, is provided for displaying the visual advertising information. Device according to one of claims 1 to 7, characterized in that it comprises a holding device for three-dimensional objects. Device for the presentation of advertising information according to one of claims 1 to 8, characterized in that it has a holding device (19) and connections (15) for receiving a PDA (Personal Digital Assistant), which records the electronic data, processes it and sends it by mobile - / Receiving device of the potential interested party, includes. Device for the presentation of advertising information according to one of claims 1 to 9, characterized in that the short-range wireless connection is realized by means of an infrared beam. Device for the presentation of advertising information according to claim 10, characterized in that a beam optics (21, 22) is provided for deflecting and / or fanning out and / or splitting the infrared beam. Apparatus according to claim 10 or 11, characterized in that it comprises a direction finding device for displaying an infrared reception area. Device according to one of claims 10 to 12, characterized in that it comprises an infrared amplifier (37) for amplifying the intensity of the infrared beam. Device according to one of claims 1 to 13, characterized in that it contains a radio transmitter / receiver for exchanging the electronic data with the mobile transceiver of the potential interested party. Device according to one of claims 1 to 14, characterized in that it comprises a mobile radio transmitter / receiver. Device according to one of claims 1 to 15, characterized in that it comprises a connection for a data cable. Device according to one of claims 1 to 16, characterized in that it comprises an illuminant for illuminating the visual advertising information, a cold cathode tube preferably being provided as the illuminant and a diffusion plate for uniform distribution of the light intensity. System for the presentation of advertising information to potential interested parties, which comprises several devices according to claim 1, wherein the electronic data centrally from an information provider using a central computer and Data connections from this computer to all devices are distributed can.

Images