EP1119493A1 - Materiau d'emballage souple comportant un systeme de decoration et d'informations - Google Patents

Materiau d'emballage souple comportant un systeme de decoration et d'informations

Info

Publication number
EP1119493A1
EP1119493A1 EP99968657A EP99968657A EP1119493A1 EP 1119493 A1 EP1119493 A1 EP 1119493A1 EP 99968657 A EP99968657 A EP 99968657A EP 99968657 A EP99968657 A EP 99968657A EP 1119493 A1 EP1119493 A1 EP 1119493A1
Authority
EP
European Patent Office
Prior art keywords
images
packing
consumer
goods
pictures
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
EP99968657A
Other languages
German (de)
English (en)
Inventor
Igor Anatolievich Stavrulov
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from RU98116627/13A external-priority patent/RU98116627A/ru
Application filed by Individual filed Critical Individual
Publication of EP1119493A1 publication Critical patent/EP1119493A1/fr
Ceased legal-status Critical Current

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D75/00—Packages comprising articles or materials partially or wholly enclosed in strips, sheets, blanks, tubes, or webs of flexible sheet material, e.g. in folded wrappers
    • B65D75/52—Details
    • B65D75/54—Cards, coupons, or other inserts or accessories
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D33/00—Details of, or accessories for, sacks or bags
    • B65D33/004—Information or decoration elements, e.g. level indicators, detachable tabs or coupons
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D2203/00—Decoration means, markings, information elements, contents indicators

Definitions

  • the invention relates mainly to the field of a light industry and concerns to the packing materials used in retail trade, and to methods of improve attractiveness of consumer goods at their sale and increase consumer's demand for them.
  • Soft paper or polymeric material in the form of separate sheets or rolls, and also packages of various sizes made of such materials are mosty used for individual packing of consumer goods in retail trade.
  • the packing material itself, or packages of the packing material are used, depending on specificity of the goods, their sizes and amount.
  • the large shops use packing materials and packages made of these materials, which have higher quality and can bear on a surface a symbolics of the firm, namely, images in the form of texts and/or pictures, or some images accociated with the firm symbolsics, to increase degree of service and to attract consumers additionally.
  • the traditional and prevailing method of increase consumer demand on the goods of retail assortment consists in packing of separate commodity units by a soft packing firm (brand) material, or in selling the goods in firm (brand) packages.
  • the available in sale packages which are used for the household purpose are made of a polymeric material. They are more various on external appearance and can bear on the surface the sparkling images of the widest contents, including the ones not being the logos.
  • images were placed on a surface of a soft material intended for tight packing of foodstuff.
  • the images were used in the form of drawings or diagrams being instructions for the consumer for opening the packing (see United States patent US 5094863, IPC B 43 M 7/00, 1992).
  • the claimed invention has the aim to increase consumer's demand for the household piece goods of retail assortment, which is selling by a trade enterprise in the packed form, because of improving their attractiveness for the consumer.
  • the separate commodity units are wrapped in a soft paper or polymeric material, which surface bears images in the form of texts and/or pictures of the contents, attractive to a consumer, and the images on packings of different commodity units are not identical; or - the separate commodity units of the large size, or the groups of the goods of a smaller size, are placed in a package which surface bears images in the form of texts and/or pictures of the contents, attractive to a consumer, and the images on different packages are not identical.
  • Soft and flexible paper, or polymeric packing material, or packages of the various sizes made of this material, may be used at implementation of the invention.
  • the goods which are packed by such a way are basically the non-food articles of retail trade, which are traditionally sold in the packed form (for example, perfume flacons or other perfumery products) or which shall be necessary packed (for example, sewing and similar products) or which packing is desirable (for example, groups of fine piece products). It is supposed that the afore mentioned objects of -.ale and purchase have small sizes in reasonable limits.. Images in the form of texts and/or pictures which are completed on sense, contents and form and which can attract attention of a consumer shall be placed on the surface of the packing material.
  • the texts may have .in educational, entertaining, instructive or other character, it should carry the information, useful to a consumer, and cause his (her) positive emotions.
  • It may be, in particular, proverbs, sayings, aphorisms, short poems or fragments of poems an prose, some information about the interesting facts and supervisions, advices, wishes and parting words.
  • Pictures may, for example, be mysterious ones, rebuses, chess tasks and etudes, or puzzles.
  • Patterns, vignettes, ornaments, other products of decorative art etc. may be used as additional elements of the images.
  • the packing material may be in the form of separate sheets of various sizes, or rolls of a tape of required width. Separate sheets of the material, or their parts, separate pieces of a rolled packing material, packages made of this material shall bear unequal images which are placed, preferably, on their external surface.
  • the minimal requirement of the "images inequality” shall be considered as satisfied, when the image on, at least, one separate part of the packing material of one set of such material does not repeat.
  • the optimum degree of the inequality of the images on the surface of the packing material should be such, that the probability should be minimized of the purchase by one consumer of commodity units with the identical images on the packing material. At purchase in one and the same time by one consumer of several commodity units, each of them shall be packed in a material bearing on the surface the different images.
  • each set of a sheet or rolled packing material shall be, preferably, logically interconnected, for example, by common idea, uniform subjects or in a similar way.
  • the proposed packing material may have the various texture and/or various colour.
  • the images on the surfaces of the packing material may be placed by any known method, for example, by printing or stamping.
  • the basic distinctive feature of the proposed packing material is that the images in the form of texts and/or pictures of the contents, attractive to a consumer, are placed on the surface of such material.
  • the basic distinctive feature of the method of increase consumer's demand for the goods which are packed at the sale consists in that each commodity unit is packed in such a manner that the images on the surface of the packing material used for packing of separate commodity units, are not identical.
  • the result which is achieved at the use of the present invention consists in that the attractiveness of the goods at their sale is improved. It leads to increase of demand for these goods and in attraction of the potential buyers to the corresponding shops.
  • the present invention has the aim to improve attractiveness of, mainly, food articles which are supplied to retail trade and which are packed in trade establishment directly before their selling to a consumer, and to increase consumer's demand for these goods.
  • each separate commodity unit of any goods is packed at retail trade by a soft material and/or i; placed in -an individual package made of such materia-. External surface of the material or of the appropriate package bears images in the form of texts and/or pictures of the nature, attractive to a consumer.
  • the images on the surfaces of the packing material or packages incorporating the separate commodity units, are not identical.
  • the aim in view is achieved because:
  • the separate commodity units are wrapped in a soft paper or polymeric material which surface bears images in the form of texts and/or pictures of attractive to a consumer nature, and the images on packings of different commodity units are not identical; or
  • the separate commodity units of a large size or the groups of the goods of a small size are placed in a package which surface bears images in the form of texts and/or pictures of attractive to the consumer nature, and the images on different packages are not identical.
  • the "goods” mean, basically, the non-food as well as the food articles which are traditionally packed (for example, perfume flacons or other perfumery products), or which shall be necessary packed (for example, sewing products or candies and sweets), or which packing is desirable (for exampe, groups of fine piece products) It is supposed that the afore mentioned objects of the sale and purchase have small sizes in reasonable limits.
  • the "commodity unit” means, in framework of this invention, a separate product, a group of homogeneous or diverse products, or another measure of the goods which may be purchased by one consumer in one time.
  • Material bearing images on its surface which is used for packing the goods or making individual packages, is mainly the paper one, but it may be the polymer material.
  • the images may be placed both on external and on an internal surface of the packing material.
  • the "text” means hereinafter the independent images carrying the readable information and occupying, at least, a part of the surface of the material or package.
  • the "picture” means all other, except for textual, independent images occupying, at least, a part of the surface of the material or package.
  • the text may contain the information of educational, entertaining, instructive or other nature, which causes consumer's positive emotions and carries the information which is interesting and useful on the semantic contents.
  • riddles, proverbs, sayings, aphorisms, short poems or fragments of poems and prose may be presented, interesting facts and supervisions may be reported, advices may be given, wishes and parting words may be expressed.
  • Pictures may, for example, be mysterious ones, rebuses, chess tasks and etudes, or puzzles. Patterns, vignettes, ornaments, graphic figures, other products of decorative art, etc. may be used as an auxiliary elements of external appearance of the packing material or the package. Answers to tasks and key words may be placed on the back surface of the packing material.
  • the packing material may be in the form of separate sheets of various sizes, which may be divided on parts intended for packing of the goods of the appropriate size, or in the form of a tape of required width.
  • the packages made of such material may have various sizes. Volumes of the texts and sizes of the pictures placed on the surfaces of the packing material .should correspond to the dimentions of the material pieces which are used for the single packing. Separate sheets, or separate pieces of a rolled packing material, or the packages, shall bear, preferably, unequal images on the external surface.
  • images inequality means the non-coincedence of the complete corresponding images, though the separate elements of the images may coincide. Requirement of the "images inequality” shall be considered as satisfied in framework of the present invention, if the images on the material separate parts, sufficient for packing one commodity unit, are not identical.
  • the “material parts, sufficient for packing one commodity unit” mean the material separate sheets or parts of sheets, or pieces of a rolled material, or packages made of such material.
  • the minimal requirement of the "images inequality” shall be considered as satisfied, when the image on, at least one separate part of the packing material in one set of such material does not repeat.
  • this requirement shall be considered as satisfied in an equal measure, when: - the image on the surface of at least, one sheet one package in a set of the material, does not repeat;
  • the images on the surfaces of each sheet of each piece of the rolled packing material, of each package in a set of the material do not repeat.
  • the optimum degree of inequality of the images on the surface of the packing material should be such, that the probability should be minimized of purchase by one consumer of commodity units with the identical images on the packing material. At single purchase by one consumer of several commodity units, each of them should be packed in the material bearing on the surface the different images.
  • each set of the sheet or rolled packing material shall be logically interconnected, for example, by common idea, uniform subjects or in a similar way.
  • texts and or pictures on the surface of the packing material may have a seasonal nature and may have relation to the certain season.
  • the proposed packing material may have the various texture and/or colour.
  • the images on the surface of the packing material may be placed by any known method, for example, by printing or stamping.
  • the basic distinctive feature of the proposed packing material consists in that images in the form of texts and/or pictures, attracting attention of a consumer and interesting to him (her), and causing his (her) positive emotions, are placed on the surface of such material; the completed images shall be placed on the material separate parts sufficient for packing one commodity unit; and the images on the packing material separate parts sufficient for packing one commodity unit shall be not identical.
  • each commodity unit is packed in such a manner, that the images on the surfaces of the packing material used for packing of separate commodity unit shall be not identical.
  • Packing material was used [or packing perfumes and colognes which are placed in original boxes.
  • the material was in the form of a wide tape which external surface beared images such as sparkle pictures of garden and country flowers, poetic stanzas, which are devoted to these flowers, and kind wishes.
  • the roll of the packing material was designed for packing 100 commodity units and each image on the surface of the material was repeated in the roll 20 times. Each flacon was packed by a piece of the rolled material bearing the completed image, and the piece edges were fixed by a sticky tape.
  • Packing material was used for packing sweets which are sold on weight.
  • the material was in the form of paper packages, which one external surface beared images such as ornaments and colour figures of the fantastic characters, and also aphorisms associated with the characters of the figures.
  • the set contained 100 packages, and each image was repeated on surfaces of these packages 5 times. Each portion of sweets of one grade was packed into an individual package.
  • the probability was insignificant of repeated purchase by one consumer of the goods with the identical images on the packages.
  • Packing material was used for packing knitted products.
  • the material was in the form of separate sheets which surface beared the images such as decorative patterns and also address and telephones of the state and administrative, or cultural and educational organizations located in the shop area.
  • This set contained 100 sheets of the packing material.
  • the information on the state and administrative establishments was placed on 50 sheets, and the information on cultural and educational establishments was placed on other 50 sheets. No decorative patterns were repeated. The probability was insignificant of repeated purchase by one consumer of the goods with the identical images on the packing material.
  • Packing material was used for packing the New- Year's balls.
  • the material was in the form of separate colour paper sheets which surfaces beared images such as vignettes and rebuses which answers were the New Year's congratulations and wishes, and which correct answers were given on the back side of each sheet.
  • the set contained 100 sheets of the packing material, every 10 sheets had different colour, and the rebuses on their surfaces do not repeat.
  • each image was repeated 4 times only.
  • the use of the present invention should increase competitiveness of the goods which are made according to the invention, because of the variety of appearance of products, which packing is a source of the accessible, useful, interesting, various and constantly updated information causing positive emotions. There will be a stimulus for purchase of these goods, instead of goods bearing no such information.

Landscapes

  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Wrappers (AREA)
  • General Preparation And Processing Of Foods (AREA)
  • Packages (AREA)

Abstract

L'invention concerne l'emballage de marchandises livrées aux commerces de détail, principalement des produits non alimentaires, emballés individuellement dans les entreprises de fabrication avant leur revente aux consommateurs. Des images sous la forme de textes et/ou reproductions, de nature attirante pour le consommateur, sont placées sur une surface du matériau d'emballage ou sur une surface de l'emballage réalisé dans ce matériau, afin d'améliorer le côté attrayant de telles marchandises et augmenter la demande des consommateurs pour ces marchandises. Les images ne doivent pas être identiques et le degré de différence doit minimiser la possibilité d'achat par un consommateur d'emballages comportant des images identiques sur leur surface. Les textes peuvent être, par exemple, des proverbes, dictons, maximes, voeux, mots d'adieu, fragments d'ouvrages littéraires, les reproductions pouvant être des rébus, images cachées ou puzzles. De telles images devraient provoquer des émotions positives chez le consommateur et attirer celui-ci par leur aspect sémantique.
EP99968657A 1998-09-09 1999-09-06 Materiau d'emballage souple comportant un systeme de decoration et d'informations Ceased EP1119493A1 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
RU98116627/13A RU98116627A (ru) 1998-09-09 Упаковочный материал и способ повышения привлекательности товара при продаже
RU09811627 1998-09-09
PCT/RU1999/000323 WO2000013978A1 (fr) 1998-09-09 1999-09-06 Materiau d'emballage souple comportant un systeme de decoration et d'informations

Publications (1)

Publication Number Publication Date
EP1119493A1 true EP1119493A1 (fr) 2001-08-01

Family

ID=26653707

Family Applications (1)

Application Number Title Priority Date Filing Date
EP99968657A Ceased EP1119493A1 (fr) 1998-09-09 1999-09-06 Materiau d'emballage souple comportant un systeme de decoration et d'informations

Country Status (5)

Country Link
EP (1) EP1119493A1 (fr)
AU (1) AU6012099A (fr)
CA (1) CA2343034A1 (fr)
EA (1) EA200100326A1 (fr)
WO (1) WO2000013978A1 (fr)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7047207B2 (en) 1999-02-24 2006-05-16 Igor Anatolievich Stavrulov Method for customizing consumer product packaging by varying images appearing on packages
IT202200005345A1 (it) 2022-03-18 2023-09-18 Microtest S P A Un rele’ con generazione del campo magnetico attraverso un pcb

Family Cites Families (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3182791A (en) * 1962-11-13 1965-05-11 Jenner Myron Package
US3327928A (en) * 1966-02-18 1967-06-27 Carol P Green Bag closure
FR2095115A7 (fr) 1971-06-03 1972-02-04 Chovin Jean Baptiste
US5094863A (en) 1990-01-24 1992-03-10 James River Corporation Of Virginia Food package with rip-cord opener
AU646282B2 (en) 1990-09-04 1994-02-17 Philip Morris Products Inc. Cigarette pack with partly removable innerframe
US5620776A (en) 1992-12-24 1997-04-15 James River Corporation Of Virginia Embossed tissue product with a plurality of emboss elements
WO1995000405A1 (fr) * 1993-06-28 1995-01-05 Dowbrands Inc. Sac plastique souple a motifs decoratifs
RU2093903C1 (ru) 1993-07-07 1997-10-20 Максягин Георгий Михайлович Способ рекламирования и рекламный носитель для его осуществления
DE4333462A1 (de) 1993-09-30 1995-04-06 Focke & Co Zigaretten-Packung sowie Materialbahn zum Herstellen einer Innenumhüllung für diese
FR2723070A1 (fr) * 1994-07-27 1996-02-02 Brault Richard Sac a coupons detachables pour le transport des achats effectues dans un magasin
US5613312A (en) * 1994-11-18 1997-03-25 Crowell; Christopher S. Decorative, visually stimulating display and article holding system
RU2099798C1 (ru) 1995-12-26 1997-12-20 Александр Николаевич Никитин Способ рекламы товаров и услуг
DE29715135U1 (de) * 1997-08-24 1997-10-30 Holzmann, Georg, 82031 Grünwald Präsentationstasche für Bücher und Zeitschriften

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See references of WO0013978A1 *

Also Published As

Publication number Publication date
EA200100326A1 (ru) 2001-12-24
CA2343034A1 (fr) 2000-03-16
WO2000013978A1 (fr) 2000-03-16
AU6012099A (en) 2000-03-27

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