EP1093106A2 - Werbeanzeigeeinheit - Google Patents

Werbeanzeigeeinheit Download PDF

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Publication number
EP1093106A2
EP1093106A2 EP00650153A EP00650153A EP1093106A2 EP 1093106 A2 EP1093106 A2 EP 1093106A2 EP 00650153 A EP00650153 A EP 00650153A EP 00650153 A EP00650153 A EP 00650153A EP 1093106 A2 EP1093106 A2 EP 1093106A2
Authority
EP
European Patent Office
Prior art keywords
poster
housing
display unit
holder
poster holder
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP00650153A
Other languages
English (en)
French (fr)
Other versions
EP1093106A3 (de
Inventor
Kevin Houlihan
Mark Miller
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of EP1093106A2 publication Critical patent/EP1093106A2/de
Publication of EP1093106A3 publication Critical patent/EP1093106A3/de
Withdrawn legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F11/00—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position
    • G09F11/02—Indicating arrangements for variable information in which the complete information is permanently attached to a movable support which brings it to the display position the display elements being secured to rotating members, e.g. drums, spindles

Definitions

  • This invention relates to a message display unit, and in particular to advertising display units.
  • the invention is particularly concerned with the display of advertising posters in an eye-catching manner.
  • brand managers promote their products by using strong packaging designs, and by negotiating prominent positioning for their products.
  • typically the result is a bewildering array of competing brands with no one product standing out or having a distinct advantage over the other.
  • brand managers are also aware that a great deal of purchases are impulse buys, and in this regard having a visual edge over the competition should result in increased sales.
  • static poster displays are available for advertising goods and services. These may include means for illuminating the poster, either by directing light at the poster or by back-lighting the poster.
  • Moving displays are more effective in grabbing a person's attention and a number of display units have been proposed wherein posters are scrolled between a pair of rollers, stopping each poster at a display window for a preset time period and then continuing scrolling of the posters between the rollers.
  • a disadvantage of these devices is that they are generally relatively complex and expensive to produce. Also, because of their bulk, they are typically restricted to use with relatively large posters. They also take up considerable space which is not acceptable in many applications.
  • the present invention is directed towards overcoming these problems.
  • a display unit comprising:
  • a lamp a lamp is fixedly mounted within the housing, said lamp extending within the poster holder for back-lighting each message displayed at the display window, the poster holder and the lamp being independently mounted on the housing.
  • the poster holder has a cylindrical wall with means for attachment of one or more posters to said cylindrical wall, the lamp comprising a fluorescent lamp extending within the cylindrical wall between opposite ends of the holder.
  • the lamp is mounted offset from the rotational axis of the cylindrical wall.
  • the indexing means comprises a poster holder position sensing means having a first part mounted on the housing and a second complementary part mounted at one end of the cylindrical wall for co-operation with the first part to indicate registration of a message with the display window.
  • the indexing means comprises an optical sensor mounted on the housing adjacent one end of the poster holder in co-operation with associated circumferentially spaced-apart indexing holes at an end of the poster holder to stop the drive motor for a preset period when a desired message is displayed in the window.
  • a first end of the poster holder is drivably engaged by and supported on a drive shaft of the drive motor and a second end of the poster holder has a cylindrical bearing face for engagement with a number of spaced-apart bearings mounted on the housing to rotatably support said second end of the poster holder within the housing.
  • the poster holder has a closed end cap mounted at one end of the cylindrical wall with means for engagement with the drive shaft of the drive motor to support and rotatably drive the poster holder within the housing, and the poster holder has an open end cap at the other end having an inner cylindrical bearing face for reception of and engagement with a number of spaced-apart bearings mounted on the housing which project into the open end cap to rotatably support said other end of the poster holder within the housing.
  • the poster mounting means comprises at least two spaced-apart mounting strips mounted on a poster receiving face of the poster holder, each of said mounting strips being T-shaped in section comprising a stem which projects outwardly from the poster receiving face and a pair of flanges at an outer end of the stem extending outwardly of opposite sides of the stem.
  • one of said flanges has an inwardly extending lip for gripping a poster between said lip and the poster receiving face of the poster holder.
  • the mounting strips are mounted on an exterior face of the cylindrical wall of the poster holder, said cylindrical wall being flattened inwardly in the region of each retaining strip.
  • the display unit of the invention provides a relatively simple yet eye-catching display. Because of the regular movement of posters into the window a customer's attention is drawn to the display. Because the lamp and the poster holder are independently mounted within the housing, the lamp can be positioned off centre within the housing for positioning the lamp closer to the wall of the poster holder adjacent the window giving improved illumination of posters at the window. The replacement of lamps within the housing is also simplified.
  • the display unit 1 has an outer housing 2 having a display window 3 in a wall of the housing 2.
  • a tubular poster holding cylinder 4 is rotatably mounted within the outer housing 2 and carries, in this case, three posters 10 (shown in broken outline in Fig. 3), rotation of the poster holding cylinder 4 presenting each poster 10 in turn at the display window 3 for viewing the poster 10.
  • radial projections which form poster retaining strips 6 are provided on an outer face 7 of the poster holding cylinder 4 to engage and hold opposite ends 8, 9 of a poster 10 such that the poster 10 lies against the outer face 7 of the holder wall between the retaining strips 6.
  • a wall 11 of the poster holding cylinder 4 is generally cylindrical but has inwardly flattened portions 12 in the region of each retaining strip 6. The advantageously allows a poster 10 mounted between retaining strips 6 to be presented closely to the window 3 whilst providing the necessary clearance for each retaining strip 6 as it passes behind the window 3.
  • End caps 14, 15 locate within opposite ends of the poster holding cylinder 4. These comprise a closed end cap 14 with a central slot 16 for reception of and through passage of a drive shaft 17 of an electric motor 18 which is operable to rotate the cylinder 4 within the housing 2.
  • a drive pin 19 extends through the drive shaft 17 and projects outwardly at each side thereof for engagement within complementary slots 20 in a drive collar 21 which projects outwardly of an end face of the closed end cap 14.
  • the motor drive shaft 17 both supports and drives the cylinder 4.
  • the motor 18 itself is mounted within an end cover 22 of the housing 2.
  • an open end cap 15 is provided, an inner end of which engages within the end of the cylinder 4 and has at its outer end a cylindrical inner bore 25 forming a bearing face for reception and engagement with three spaced-apart bearings 26, each of which are rotatably mounted on associated bearing axles 27 fixed on a support plate 28 mounted within an end cover 29 of the housing 2.
  • An optical sensor 30 is mounted on the support plate 28 and co-operates with an outer rim 32 of the open end cap 15 which has a number of spaced-apart indexing holes 33 which, upon alignment with the sensor 30, cause the motor 18 to stop to present a poster in the window 3 for a preset time period, typically 1 to 4 seconds. Any other type of position sensor could be used as an alternative, for example, magnetic sensors.
  • a lamp 40 is mounted within the cylinder 4.
  • One end of the lamp 40 has contact pins 42 which engage within associated sockets 43 on the support plate 28.
  • An opposite end of the lamp 40 has contact pins 44 which engage in a connector 45 which is mounted on a support 46 having a bearing 47 for reception of an inner end of the drive shaft 17 of the motor 18 to support the inner end of the lamp 40. It will thus be noted, particularly from Fig. 4, that as the lamp 40 and cylinder 4 are independently mounted within the housing 2, the lamp 40 can be supported off-centre within the cylinder 4 adjacent the wall 11 of the cylinder 4 for improved illumination of posters 10 mounted on an exterior of the cylinder 4.
  • the housing 2 is formed by extruded aluminium sections comprising a channel-section main body 50 upon which is hinged a front door 51 which is roughly semicircular in section.
  • the main body 50 is closed at each end by the end covers 22, 28 which are of moulded plastics material.
  • the main body 50 has a rear wall 53 with a forwardly extending top flange 54 and bottom flange 55.
  • a hinge connects a lower edge 56 of the door 51 with an outer end of the bottom flange 55 of the main body 50.
  • a centrally mounted lock 57 is operable to releasably secure a top edge 58 of the door 51 against an outer edge of the top flange 54.
  • the lock 57 is hingedly mounted on the top flange 54 by means of an axle pin 59 and associated spring 60 which biases the lock 57 into engagement with the door 51.
  • the door 51 has a window opening 62 over which is mounted the window 3 of clear plastics material which is a snap fit between associated retaining lugs 63 (Fig. 3).
  • the display unit 1 when installed, will be connected up to a local power supply.
  • the power supply to the motor 18 is regulated by a motor PCB controller 70 which controls the switching on and off of the motor 18.
  • Power supply to the lamp 40 is regulated by a lamp PCB controller 72.
  • the power supply for the motor 18 is routed through a spring-loaded cut-out switch 75 which projects through a complementary opening 76 in the end cover 29 for engagement by the door 51.
  • the switch 75 is held by the door 51 in a depressed closed position and power is connected to the motor 18.
  • the switch 75 is released, moving outwardly into an open position to cut off the power supply to the motor 18.
  • Each strip 6 is generally T-shaped having a stem 80 which projects outwardly from the poster receiving outer face of the cylinder 4.
  • a pair of flanges namely, a gripper flange 81 and a receiver flange 82 at an outer end of the stem 80, extend outwardly on each side of the stem 80.
  • the gripper flange 81 has an inwardly extending lip 84 for gripping a poster between said lip 84 and the outer face of the cylinder 4.
  • Fig. 13 shows an alternative construction in which both flanges 82 are similar.
  • two or more posters 10 are mounted on the poster holding cylinder 4.
  • the motor 18 operates to present a first poster 10 at the display window 3. After a time delay the motor 18 again operates to rotate the poster holding cylinder 4 within the housing 2 to present the next poster 10 at the window 3.
  • the motor 18 stops for a preset period and then after the time delay starts again to present the next poster at the window.
  • the various posters on the poster holding cylinder 4 are alternately displayed at the window 3.
  • the lamp 40 illuminates the poster 10.
  • the display unit 1 described above has been shown having a single display window 3, in some cases, more than one display window may be provided on the housing 2.
  • more than one display window may be provided on the housing 2.
  • advertising messages could be displayed to customers on opposite sides of the gondola.
  • the display unit 1 is mounted on a support in an upright position, persons approaching from different sides could view different messages.
  • the cylinder 4 has been described above as being supported at one end by three spaced-apart bearings 26. While this is the simplest construction, it may be desirable in some cases to provide more than three bearings, particularly for relatively large cylinder diameters.
  • the display unit 100 has a tubular outer housing 102 having a display window 103 in a wall of the housing 102.
  • a tubular poster holding cylinder 104 is rotatably mounted within the outer housing 102 and carries two or more posters 10, rotation of the poster holding cylinder 104 presenting each poster 10 in turn at the display window 103 for viewing.
  • radial projections 106 formed by elongate ribs are provided on an inner face 107 of the poster holding cylinder 104 to engage and hold opposite ends 108, 109 of a poster 10 such that the poster 10 lies against the inner face 107 of the holder wall between the projections 106.
  • the wall 111 of the poster holding cylinder 104 is of transparent material so that the poster 10 can be viewed through the wall 111.
  • Fig. 21 shows an arrangement whereby two posters can be arranged on the inside wall 107 of the poster holding cylinder 104.
  • Fig. 22 three sets of projections 106 are provided for holding three separate posters against the inside wall 107 of the poster holding cylinder 104.
  • Fig. 23 four sets of projections 106 are provided to allow the mounting of four different posters within the poster holding cylinder 104.
  • Fig. 24 shows one configuration of projection 106 in section in which it is a V-shaped or dovetail section.
  • An alternative arrangement is shown in Fig. 25 whereby the projection 106 has a T-shaped section. It will be appreciated that the projections 106 could be provided on an exterior of the cylinder 104 as with the embodiment of Fig. 1.
  • end caps 114, 115 locate within each end of the poster holding cylinder 104 engaging and gripping an inner end of the projections 106. These end caps 114, 115 help to retain the posters 10 in position against the wall 107.
  • One of the end caps 114 is supported on a bearing 116 carried on a mounting plate 117 adjacent an end of the outer housing 102.
  • the other end cap 115 drivably engages a motor 118 through a suitable gear train 119 located within the opposite end of the housing 102.
  • a lamp 120 is mounted within the poster holding cylinder 104 for back-lighting the posters 10.
  • FIG. 26 shows standard mounting arms 125 which project downwardly from the outer housing 102 for mounting the display unit 100 above a support.
  • Fig. 27 shows the mounting arms 125 mounted on top of the housing 102 for suspending the display unit 100 from an overhead support.
  • Fig. 28 shows laterally projecting arms 125 which extend rearwardly tangentially from a top of the housing 102 for mounting the display unit 100 beneath a shelf or the like.
  • two or more posters 10 are mounted on the poster holding cylinder 104.
  • the motor 118 operates to present a first poster 10 at the display window 103. After a time delay the motor 118 again operates to rotate the poster holding cylinder 104 within the housing 102 to present the next poster 10 at the window 103. Thus the various posters on the poster holding cylinder 104 are alternately displayed at the window 103.
  • the lamp 120 illuminates the poster 10.
  • FIG. 29 there is shown another advertising poster display unit according to the invention indicated generally by the reference numeral 130. Parts similar to those described previously are assigned the same reference numerals.
  • the display unit 130 has a housing 132 in an alternative construction. A rear portion 133 of the housing 132 has been enlarged to receive a motor control board and lamp PCB 134.
  • a front of the housing 132 which incorporates the window 103, is semi-cylindrical to wrap about the poster holding cylinder 104.
  • posters are presented close to the window 103.
  • Any suitable method may be provided for attaching the posters 10 to the poster holding cylinder in the advertising display units.
  • a number of further alternatives to the poster mounting arrangements already described are shown in Figs. 20 to 32.
  • a poster holding cylinder 150 and an associated poster retaining strip 151 there is shown a poster holding cylinder 150 and an associated poster retaining strip 151.
  • the poster retaining strip 151 is T-shaped in section having, at its inner end, a forked bulbous head 152 for snap engagement within a complementary socket 153 extending axially along the wall of the cylinder 150.
  • Fig. 32 shows another arrangement in which a cylinder 160 has axially extending dovetail ribs 161 for engagement with a complementary dovetail socket 162 on an associated T-shaped poster retaining strip 163 to mount the poster retaining strip 163 on an outer surface of the cylinder 160.
  • Fig. 33 shows another poster display unit 170 in which parts similar to those described previously are assigned the same reference numerals.
  • an end cover 29 of the housing 2 has an arcuate slot 171 through which a poster 10 may be delivered for loading on the poster holding cylinder within the housing 2.
  • a poster holding cylinder 180 is shown with an associated poster 181 which is secured about the circumference of the cylinder 180 by means of strips 182 of double-sided tape which are secured on an inside face of the poster 181.
  • a peel-away backing strip is removed from the tape 182 prior to attachment of the poster 181 to the cylinder 180.
  • the poster 181 will carry a number of separate images, each of which is presented at a display window of the display unit sequentially as previously described.
  • FIG. 36 and 37 there is shown another cylinder 190 having mounting slots 191 for mounting an arcuate poster sleeve 192 on the cylinder 190.
  • Engagement lugs 194 on the sleeve 192 locate within the slots 191.
  • the sleeve 192 has a pocket 195 within which a poster is mounted.
  • the sleeve 192 will be of transparent material.
  • a cylinder 200 of open frame construction is shown.
  • the cylinder 200 has poster mounting strips 201 mounted between end pieces 202. At least one of the end pieces 202 has guide slots 203 through which a poster 10 is delivered for engagement between a pair of poster retaining strips 201.
  • a cylinder 210 is shown with a number of magnetic strips 211 extending axially along an outer surface of the cylinder 210.
  • a poster 10 may be provided by a metal foil or alternatively may be provided with metal foil strips 212 at opposite edges for engagement with a pair of magnetic strips 211.
  • a cylinder 220 and an associated poster 221 is shown.
  • the poster 221 has a hinge pin 222 along one edge for snap engagement within an associated socket 223 in the cylinder 220.
  • a spigot 224 is provided for engagement with an associated slot 225 in the cylinder 220.
  • the poster 221 is retained against the surface of the cylinder 220.
  • the invention provides a display unit which presents advertising or other message posters in an eye-catching display.
  • the movement of the posters will attract the attention of customers and will be more attractive than a static poster display.
  • the display unit is of relatively simple construction, facilitating cheap manufacture. Further, posters can be readily easily and quickly mounted on the poster holder and changed as necessary. It is envisaged that the poster holding strips or projections on the poster holding cylinder may be fixed in position or may be adjustable to accommodate posters of different size. Also, conveniently the display unit may be manufactured in a relatively compact construction so that it does not occupy too much retail space.
  • the display unit may be mounted on a ground-engaging stand. Also, where appropriate, the display unit might be mounted in an upright position as an alternative to the horizontal orientations shown in the drawings.
  • the advertising display unit of the invention has a wide range of applications. It is particularly useful for in-store advertising and point of purchase advertising where it can be readily easily mounted on display shelving. It can also be mounted on fridges, beverage cabinets, frozen goods display cabinets and the like.
  • the display unit of the invention may be used as a messaging system where movement is triggered by a timer, special command or interaction.
  • a first poster may request the user to insert money, when money is inserted, the next poster is rotated into the window instructing the user to remove the item from the dispenser and thereafter, a third poster is rotated into the window to thank the user for their custom.
  • a first poster may advertise the fact that four photos will be ready in three minutes. Then second and third posters may indicate to the user that their photos will be ready in two minutes and then in one minute respectively. Finally, a fourth poster will indicate to the user that the photos are ready.
EP00650153A 1999-10-12 2000-10-12 Werbeanzeigeeinheit Withdrawn EP1093106A3 (de)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
IE990848 1999-10-12
IE990848 1999-10-12

Publications (2)

Publication Number Publication Date
EP1093106A2 true EP1093106A2 (de) 2001-04-18
EP1093106A3 EP1093106A3 (de) 2001-06-13

Family

ID=11042142

Family Applications (1)

Application Number Title Priority Date Filing Date
EP00650153A Withdrawn EP1093106A3 (de) 1999-10-12 2000-10-12 Werbeanzeigeeinheit

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EP (1) EP1093106A3 (de)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011026491A1 (en) * 2009-09-01 2011-03-10 Tp Holding Hadsund Aps Method and object and application for fastening of posters

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4015353A (en) * 1975-10-14 1977-04-05 Renato Zarfati Advertising display device
GB2095884A (en) * 1981-03-30 1982-10-06 Batho Edward Route indicators
DE19533099A1 (de) * 1995-09-07 1997-03-13 Siemens Nixdorf Inf Syst Betriebszustandsanzeige
US5822900A (en) * 1996-07-19 1998-10-20 Armstrong; William C. Vehicle signalling device with trigger grip operation

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4015353A (en) * 1975-10-14 1977-04-05 Renato Zarfati Advertising display device
GB2095884A (en) * 1981-03-30 1982-10-06 Batho Edward Route indicators
DE19533099A1 (de) * 1995-09-07 1997-03-13 Siemens Nixdorf Inf Syst Betriebszustandsanzeige
US5822900A (en) * 1996-07-19 1998-10-20 Armstrong; William C. Vehicle signalling device with trigger grip operation

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2011026491A1 (en) * 2009-09-01 2011-03-10 Tp Holding Hadsund Aps Method and object and application for fastening of posters
DE202010018089U1 (de) 2009-09-01 2014-01-08 Magsee Gmbh Gegenstand zur Befestigung von Postern
US8783642B2 (en) 2009-09-01 2014-07-22 Magsee Gmbh Method and object for fastening of posters
DK178196B1 (da) * 2009-09-01 2015-08-03 Magsee Gmbh Fremgangsmåde og objekt samt anvendelse til befæstigelse af posters

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