EA201500820A1 - METHOD AND SYSTEM FOR THE PURPOSE OF ADVANCED INFORMATION BASED ON THE CONTENT - Google Patents

METHOD AND SYSTEM FOR THE PURPOSE OF ADVANCED INFORMATION BASED ON THE CONTENT

Info

Publication number
EA201500820A1
EA201500820A1 EA201500820A EA201500820A EA201500820A1 EA 201500820 A1 EA201500820 A1 EA 201500820A1 EA 201500820 A EA201500820 A EA 201500820A EA 201500820 A EA201500820 A EA 201500820A EA 201500820 A1 EA201500820 A1 EA 201500820A1
Authority
EA
Eurasian Patent Office
Prior art keywords
user
preview
content
advertising
page
Prior art date
Application number
EA201500820A
Other languages
Russian (ru)
Inventor
Максим Викторович ЦЫПЛЯЕВ
Андрей Вячеславович Вербицкий
Original Assignee
Общество с ограниченной ответственностью "СликДжамп"
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Общество с ограниченной ответственностью "СликДжамп" filed Critical Общество с ограниченной ответственностью "СликДжамп"
Publication of EA201500820A1 publication Critical patent/EA201500820A1/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

Способ для нацеливания рекламных материалов пользователям устройств с сенсорными экранами. Визуальный предпросмотр веб-страницы генерируется автоматически и отображается пользователю до фактического перехода на страницу, связанную гиперссылкой. Любая ссылка на любой странице имеет автоматически сгенерированный предпросмотр. Каждому предпросмотру добавляется рекламный баннер для покрытия затрат на генерирование предпросмотров. Нацеленные рекламные материалы показываются пользователю вместе с предпросмотром. Реклама основывается на базе анализа контента и пользовательских предпочтениях. Пользователь выбирает часть содержимого веб-страницы. Часть контента анализируется для выявления потенциальных пользовательских целей (желаний). Далее на базе целей пользователя выбирается релевантный рекламный материал (рекламные материалы) и отображается пользователю.A method for targeting promotional materials to users of touch screen devices. A visual preview of the web page is automatically generated and displayed to the user before actually navigating to the page linked by a hyperlink. Any link on any page has an automatically generated preview. An ad banner is added to each preview to cover the cost of generating previews. Targeted advertising materials are shown to the user along with a preview. Advertising is based on content analysis and user preferences. The user selects a portion of the contents of the web page. Part of the content is analyzed to identify potential user goals (desires). Then, based on the user's goals, the relevant advertising material (advertising materials) is selected and displayed to the user.

EA201500820A 2013-02-06 2013-02-19 METHOD AND SYSTEM FOR THE PURPOSE OF ADVANCED INFORMATION BASED ON THE CONTENT EA201500820A1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
RU2013104913A RU2630382C2 (en) 2013-02-06 2013-02-06 Using the content of page to solve the problem of accurate advertising selection
PCT/RU2013/000131 WO2014123447A1 (en) 2013-02-06 2013-02-19 Method and system for content-based targeting of promoted information

Publications (1)

Publication Number Publication Date
EA201500820A1 true EA201500820A1 (en) 2015-12-30

Family

ID=51299956

Family Applications (1)

Application Number Title Priority Date Filing Date
EA201500820A EA201500820A1 (en) 2013-02-06 2013-02-19 METHOD AND SYSTEM FOR THE PURPOSE OF ADVANCED INFORMATION BASED ON THE CONTENT

Country Status (3)

Country Link
EA (1) EA201500820A1 (en)
RU (1) RU2630382C2 (en)
WO (1) WO2014123447A1 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20180314986A1 (en) * 2017-05-01 2018-11-01 Opentable, Inc. Automatically calculating proposed content displays with forecasted results

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7653627B2 (en) * 2005-05-13 2010-01-26 Microsoft Corporation System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display
US20070060114A1 (en) * 2005-09-14 2007-03-15 Jorey Ramer Predictive text completion for a mobile communication facility
US20070115929A1 (en) * 2005-11-08 2007-05-24 Bruce Collins Flexible system for distributing content to a device
US9135626B2 (en) * 2006-06-30 2015-09-15 Nokia Technologies Oy Advertising middleware
US20100332313A1 (en) * 2009-06-25 2010-12-30 Microsoft Corporation User selectable advertising networks

Also Published As

Publication number Publication date
WO2014123447A1 (en) 2014-08-14
RU2013104913A (en) 2014-08-20
RU2630382C2 (en) 2017-09-07

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