EA201070995A1 - Механизм, система и способ генерации контента близости к бренду - Google Patents

Механизм, система и способ генерации контента близости к бренду

Info

Publication number
EA201070995A1
EA201070995A1 EA201070995A EA201070995A EA201070995A1 EA 201070995 A1 EA201070995 A1 EA 201070995A1 EA 201070995 A EA201070995 A EA 201070995A EA 201070995 A EA201070995 A EA 201070995A EA 201070995 A1 EA201070995 A1 EA 201070995A1
Authority
EA
Eurasian Patent Office
Prior art keywords
data
advertisement
owner
interface
rules
Prior art date
Application number
EA201070995A
Other languages
English (en)
Inventor
Райан Стилберг
Чэд Стилберг
Original Assignee
Брэнд Эффинити Текнолоджиз, Инк.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Брэнд Эффинити Текнолоджиз, Инк. filed Critical Брэнд Эффинити Текнолоджиз, Инк.
Publication of EA201070995A1 publication Critical patent/EA201070995A1/ru

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0268—Targeted advertisements at point-of-sale [POS]

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Устройство информационного центра, система и способ для данных, включая генератор рекламных объявлений, интерфейс генератора рекламных объявлений, через который пользователь может взаимодействовать с генератором рекламных объявлений, где при взаимодействии с генератором объявления рекламных объявлений с использованием интерфейса генератора рекламных объявлений требуется для включения в креативную рекламу по меньшей мере один элемент данных кроме данных, принадлежащих пользователю, при этом механизм правил внесения данных имеет множество правил, внесенных владельцем данных для управления процессом включения данных в эту креативную рекламу, включая по меньшей мере одно правило убеждения сделать покупку, а также интерфейс внесения данных, посредством которого владелец данных может взаимодействовать с механизмом правил данных, чтобы вносить многочисленные правила. Изобретение может дополнительно включать в себя механизм одобрения, в котором некоторые из множества правил требуют, чтобы креативная реклама была рассмотрена и одобрена владельцем раньше, чем она будет включена в данные, и интерфейс механизма одобрения, посредством которого владелец может взаимодействовать с механизмом одобрения.
EA201070995A 2008-02-27 2009-02-27 Механизм, система и способ генерации контента близости к бренду EA201070995A1 (ru)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/072,692 US20090112714A1 (en) 2007-10-31 2008-02-27 Engine, system and method for generation of brand affinity content
PCT/US2009/001251 WO2009108351A1 (en) 2008-02-27 2009-02-27 Engine, system and method for generation of brand affinity content

Publications (1)

Publication Number Publication Date
EA201070995A1 true EA201070995A1 (ru) 2011-04-29

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
EA201070995A EA201070995A1 (ru) 2008-02-27 2009-02-27 Механизм, система и способ генерации контента близости к бренду

Country Status (6)

Country Link
US (2) US20090112714A1 (ru)
EP (1) EP2260411A4 (ru)
JP (1) JP2011513831A (ru)
CN (1) CN101971175A (ru)
EA (1) EA201070995A1 (ru)
WO (1) WO2009108351A1 (ru)

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Also Published As

Publication number Publication date
US20090112714A1 (en) 2009-04-30
EP2260411A1 (en) 2010-12-15
JP2011513831A (ja) 2011-04-28
CN101971175A (zh) 2011-02-09
WO2009108351A1 (en) 2009-09-03
EP2260411A4 (en) 2011-05-25
US20140244379A1 (en) 2014-08-28

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