EA201001277A1 - METHOD OF DELIVERY AND DISPLAY OF CONTENT ON A MOBILE DEVICE - Google Patents

METHOD OF DELIVERY AND DISPLAY OF CONTENT ON A MOBILE DEVICE

Info

Publication number
EA201001277A1
EA201001277A1 EA201001277A EA201001277A EA201001277A1 EA 201001277 A1 EA201001277 A1 EA 201001277A1 EA 201001277 A EA201001277 A EA 201001277A EA 201001277 A EA201001277 A EA 201001277A EA 201001277 A1 EA201001277 A1 EA 201001277A1
Authority
EA
Eurasian Patent Office
Prior art keywords
content
sms
mobile device
delivering
program
Prior art date
Application number
EA201001277A
Other languages
Russian (ru)
Inventor
Никита Михайлович ДРОЗДОВ
Антон Валерьевич ПЕТУХОВ
Original Assignee
Общество С Ограниченной Ответственностью "Центр Мобильной Рекламы"
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Общество С Ограниченной Ответственностью "Центр Мобильной Рекламы" filed Critical Общество С Ограниченной Ответственностью "Центр Мобильной Рекламы"
Publication of EA201001277A1 publication Critical patent/EA201001277A1/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/21—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for social networking applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/60—Subscription-based services using application servers or record carriers, e.g. SIM application toolkits

Landscapes

  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Telephonic Communication Services (AREA)
  • Telephone Function (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Изобретение относится к области распространения контента, в частности рекламных сообщений и изображений в виде SMS, MMS или EMS для мобильных устройств - телефонов с расширенной функциональностью (смартфоны), оснащенных открытой для разработки программного обеспечения (ПО) сторонними разработчиками операционной системой (ОС), позволяющей запускать любое установленное на устройство программное обеспечение (ПО) в фоновом режиме. Техническим результатом, на который направлено изобретение, является создание такого способа распространения контента, при котором увеличивается вероятность ознакомления пользователя с персонализированным контентом при сохранении удобства пользования мобильным устройством. Указанный технический результат достигается следующим образом. Способ доставки и отображения контента на мобильном устройстве включает установку на мобильное устройство оригинальной внешней программы, необходимой для получения, обработки и демонстрации рекламно-информационных сообщений в фоновом режиме способом, включая, но не ограничиваясь: отправление SMS или USSD-запроса на короткий номер с последующим получением ответного SMS-сообщения, содержащего гиперссылку на ресурс загрузки программы, массовую рассылку SMS-сообщений, содержащих гиперссылку на ресурс загрузки программы или самостоятельную установку программы с WEB-ресурса, содержащего необходимый контент, определение подходящего контента для каждого конкретного мобильного устройства, доставку, доставку контента от или от имени контент-провайдера в виде SMS, MMS или EMS, вывод сообщения без предварительного уведомления на экран поверх пользовательского интерфейса сThe invention relates to the field of content distribution, in particular advertising messages and images in the form of SMS, MMS or EMS for mobile devices - phones with enhanced functionality (smartphones), equipped with an operating system (OS) open for development software (software), allowing Run any software installed on the device in the background. The technical result, which the invention is directed to, is the creation of such a method of content distribution, which increases the likelihood that a user will become familiar with personalized content while maintaining the convenience of using a mobile device. This technical result is achieved as follows. The method of delivering and displaying content on a mobile device includes installing an original external program on a mobile device that is necessary to receive, process and display advertising information messages in the background, including but not limited to: sending an SMS or USSD request to a short number followed by receiving a reply SMS-message containing a hyperlink to the program download resource, mass sending of SMS-messages containing a hyperlink to the program download resource or self-service installing a program from a WEB resource containing the necessary content, determining suitable content for each specific mobile device, delivering, delivering content from or on behalf of the content provider in the form of SMS, MMS or EMS, displaying a message without prior notification on the screen over the user interface from

EA201001277A 2010-09-09 2010-09-10 METHOD OF DELIVERY AND DISPLAY OF CONTENT ON A MOBILE DEVICE EA201001277A1 (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
RU2010137521/07A RU2461145C2 (en) 2010-09-09 2010-09-09 Method of delivering and displaying content on mobile device

Publications (1)

Publication Number Publication Date
EA201001277A1 true EA201001277A1 (en) 2012-03-30

Family

ID=45810865

Family Applications (1)

Application Number Title Priority Date Filing Date
EA201001277A EA201001277A1 (en) 2010-09-09 2010-09-10 METHOD OF DELIVERY AND DISPLAY OF CONTENT ON A MOBILE DEVICE

Country Status (3)

Country Link
EA (1) EA201001277A1 (en)
RU (1) RU2461145C2 (en)
WO (1) WO2012033430A1 (en)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
RU2557005C1 (en) * 2014-01-16 2015-07-20 Общество с ограниченной ответственностью "Вай-Фай гид" Method of designating wireless communication device and computer-readable medium enabling implementation of said method
CN104601812A (en) * 2015-01-05 2015-05-06 小米科技有限责任公司 Message content showing method, message content showing determination method, device and system
RU2593748C1 (en) * 2015-01-14 2016-08-10 Общество с ограниченной ответственностью "Нерби" Method of identifying wireless communication device, system for identification of users of wireless communication devices in local zones, computer-readable media, enabling to realise said method of identifying wireless communication device
RU2722685C2 (en) * 2019-11-18 2020-06-03 Общество с ограниченной ответственностью "КВАНТУМ А РУС" Mobile advertising management system
RU199495U1 (en) * 2020-04-23 2020-09-03 Общество с ограниченной ответственностью "КАРБОРД" PORTABLE DISPLAYING CONTENT DEPENDING ON LOCATION

Family Cites Families (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20030037091A (en) * 2001-11-02 2003-05-12 박재윤 Method for advertisement using mobile phone
RU2192049C1 (en) * 2001-12-26 2002-10-27 Гаврилов Сергей Анатольевич Method for distributing publicity information messages
US7202816B2 (en) * 2003-07-22 2007-04-10 Microsoft Corporation Utilization of the approximate location of a device determined from ambient signals
JP2005300806A (en) * 2004-03-17 2005-10-27 Pcphase Corp Advertisement system utilizing cellular phone corresponding to internet
US20090176518A1 (en) * 2006-01-17 2009-07-09 Sendm Ltd. Apparatus and method for many-to-many mobile messaging
CN101064862A (en) * 2006-04-30 2007-10-31 官国锋 Method for spreading advertisement by mobile telephone and mobile telephone
RU2322702C1 (en) * 2006-09-21 2008-04-20 Общество С Ограниченной Ответственностью "Суперфон" Method for distribution of advertising and informational images
RU2346413C2 (en) * 2006-12-28 2009-02-10 Общество С Ограниченной Ответственностью "Суперфон" Method of advertisement data messages distribution
RU2007131001A (en) * 2007-08-14 2009-02-20 Общество с ограниченной ответственностью "Суперфон" (RU) ADVERTISING METHOD
US8484074B2 (en) * 2007-11-19 2013-07-09 Ankit Agarwal Advertisement tunes and messages
JP2009225000A (en) * 2008-03-14 2009-10-01 Raburifiiru:Kk Program for controlling information distribution to foldable cellular phone

Also Published As

Publication number Publication date
RU2010137521A (en) 2012-03-20
RU2461145C2 (en) 2012-09-10
WO2012033430A1 (en) 2012-03-15

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