DK202201052A1

DK202201052A1 - A display packaging for a product

Info

Publication number: DK202201052A1
Application number: DKPA202201052A
Authority: DK
Inventors: Petersson Claus
Original assignee: Selek Holding As
Priority date: 2022-11-16
Filing date: 2022-11-16
Publication date: 2023-09-28
Also published as: DK181392B1; EP4371896A1

Abstract

A display packaging 100 for a product 2 is disclosed. The display packaging comprises an inner container 4 for containing said product 2, and having a first end 6 and an opposite second end 8; and an outer sleeve 10 covering said inner container 4; and having a first end 12 and an opposite second end; wherein said outer sleeve 10 comprises an opening 16 in said second end 8 thereof; wherein the dimensions and geometry of said inner container 4 and the dimensions and geometry of said outer sleeve 10 are adapted to each other in such a way that said inner container 4 is able being displaceable inside and relative to said outer sleeve 10 in said first direction X; wherein said inner container 4 comprises a first compartment 18 arranged at said first end 6 of said inner container 4, and a second compartment 20 arranged at said second end 8 of said inner container 4; wherein said first compartment 18 of said inner container 4 comprises a protrusion 22 extending from a bottom part 24 of said first compartment 18, such as in a direction essentially perpendicular to said bottom part; and wherein said display packaging 100 comprises retaining means 26 for preventing full displacement of said inner container 4 out of said outer sleeve 10 through said opening 16 in said second end 14 of said outer sleeve 10.

Description

l DK 2022 01052 A1

A display packaging for a product

Field of the invention

The present invention generally relates to the field of packaging for displaying in a retail store.

More specifically the present invention relates in a first aspect to a display packaging for a product.

In a second aspect the present invention relates to a use of a display packaging according to the first aspect of the present invention as a packaging for a product. — In a third aspect the present invention relates to a product comprising a display packaging according to the first aspect of the present invention.

Background of the invention

Various products which are offered for sale in retail stores are often packed in a packaging. — The packaging itself may contain information relating to the product and its use. Furthermore, the packaging may be provided with an anti-theft alarm so that in case the packaging with its content leaves the store, an alarm will be triggered.

Many customers wish to have a tactile feel on the product before they decide on a purchase.

This wish to have tactile feel on the product before purchase often make a customer open the packaging in order to be able to have a closer look and feel on the product.

However, store owners have found that a packaging that has been opened is not desirable for other customers. This is because very often the opening of the packaging will make the packaging look used or worn or even partially destroyed.

Therefore, a product being packed in a packaging which has already been opened by a — customer may represent a loss in revenue for the store owner.

DK 2022 01052 A1 2

In order to solve this problem, packaging have been provided which to a larger extent allows a customer to open the packaging without leaving any traces on the packaging that the packaging as been previously opened.

Such packaging allow customers to open the packaging in order to have a closer look at the product being offered for sale therein and in order to have a tactile feel of the product.

However, such packaging on the other hand makes it easy for a customer to remove the product being offered for sale from the packaging in order to steal that product.

Accordingly, a need persists for a display packaging which on the one hand allows a customer to have a tactile feel on the product being offered for sale therein and which on the other hand — makes it difficult for a customer to steal the product contained in that packaging.

It is an objective of the present invention to provide such technology.

Brief description of the invention

This objective is fulfilled according to the present invention in its various aspects.

Accordingly, the present invention relates in a first aspect to a display packaging for a product, wherein said display packaging comprising: -an inner container for containing said product, said inner container is having an extension in a first direction X, thereby defining a first end and an opposite second end of said inner container; and is having an extension in a second direction Y, said second direction Y being perpendicular to said first direction

X; and -an outer sleeve covering said inner container; said outer sleeve is having an extension in a first direction X, thereby defining a first end and an opposite second end of said outer sleeve, and is having an extension in a second direction

Y, said second direction Y being perpendicular to said first direction X; wherein said outer sleeve comprises an opening in said second end thereof;

wherein the dimensions and geometry of said inner container and the dimensions and geometry of said outer sleeve are adapted to each other in such a way that said inner container is being displaceable inside and relative to said outer sleeve in said first direction X; wherein said inner container comprises a first compartment arranged at said first end of said inner container, and a second compartment arranged at said second end of said inner container; wherein said first compartment of said inner container comprises a protrusion extending from a bottom part of said first compartment, such as in a direction essentially perpendicular to said bottom part; wherein said display packaging comprises retaining means for preventing full displacement of said inner container out of said outer sleeve.

In a second aspect the present invention relates to a use of a display packaging according to the first aspect of the present invention as a packaging for a product.

In a third aspect the present invention relates to a product comprising a display packaging according to the first aspect of the present invention, wherein said product is being packed in said display packaging.

The present invention in its various aspects provides for an improved display of a packaged product to be displayed in a retail store which allows a customer to have a tactile feel of the product and which at the same time makes it difficult to remove the product being offered for sale from that packaging.

Brief description of the figures

Fig. 1 is a drawing showing in a top plane view the display packaging of the first aspect of the present invention in a closed configuration.

Fig. 2 is a drawing showing in a top plane view the display packaging of the first aspect of the present invention in an open configuration.

Fig. 3 is a drawing showing in a perspective view an inner container of the display packaging of the first aspect of the present invention.

DK 2022 01052 A1 4

Fig. 4 1s a drawing showing in a top plane view the inner container of Fig. 3 accommodating a product in the form of an USB cable to be displayed for sale.

Fig. 5 is a drawing showing in a perspective view the outer sleeve of the display packaging of the first aspect of the present invention as seen from its second end.

Fig. 61s a drawing showing in a perspective view the outer sleeve of Fig. 5 as seen from its first end.

Fig. 7a is a schematic plan view showing a product in the form of an item which in itself forms a through-going hole which can be arranged around the protrusion of the first compartment of the inner container.

Fig. 7b is a drawing plan view showing the product in the form of an inner packaging comprising an item to be offered for sale and which is being fastened to that inner packaging and wherein the inner packaging is comprising a through-going hole which can be arranged around the protrusion of the first compartment of the inner container.

Fig 8 is a drawing showing in a perspective view a product in the form of an item which is being offered for sale and which is being fastened to an inner packaging.

Detailed description of the invention

The first aspect of the present invention

The present invention relates in a first aspect to a display packaging 100 for a product 2, wherein said display packaging comprising: -an inner container 4 for containing said product 2, said inner container is having an extension in a first direction X, thereby defining a first end 6 and an opposite second end 8 of said inner container; and is having an extension in a second direction Y, said second direction Y being perpendicular to said first direction X; and -an outer sleeve 10 covering said inner container 4; said outer sleeve is having an extension in a first direction X, thereby defining a first end 12 and an opposite second end 14 of said outer sleeve, and is having an extension in a

. DK 2022 01052 A1 second direction Y, said second direction Y being perpendicular to said first direction X; wherein said outer sleeve 10 comprises an opening 16 in said second end 8 thereof; wherein the dimensions and geometry of said inner container 4 and the dimensions and geometry of said outer sleeve 10 are adapted to each other in such a way that said inner container 4 is being displaceable inside and relative to said outer sleeve 10 in said first direction X; wherein said inner container 4 comprises a first compartment 18 arranged at said first end 6 of said inner container 4, and a second compartment 20 arranged at said second end 8 of said inner container 4; wherein said first compartment 18 of said inner container 4 comprises a protrusion 22 extending from a bottom part 24 of said first compartment 18, such as in a direction essentially perpendicular to said bottom part; wherein said display packaging 100 comprises retaining means 26 for preventing full displacement of said inner container 4 out of said outer sleeve 10 through said opening 16 in said second end 14 of said outer sleeve 10.

The slidable nature of the inner container 4, relative to the outer sleeve 10 allows a customer to get a tactile feel of the product 2 or item which is being offered for sale in the display packaging 100.

The protrusion 22 of the first compartment 18 of the inner container makes it possible to “attach” the product or item being offered for sale to the inner container 4 and the retaining means 26 prevents full displacement of the inner container 4 out of the outer sleeve. Hereby is provided means to allow a customer to get a tactile feel of the product 2 or item which is being offered for sale in the display packaging 100 which at the same time makes it difficult to remove the product from the display packaging 100 with the view to steal the product 2 alone and excluding the display packaging 100.

In an embodiment of the display packaging of the first aspect of the present invention the retaining means 26 comprises a first retaining element 30 and a second retaining element 32; wherein the outer sleeve 10 comprises said first retaining element 30, and wherein said inner container 4 comprises said second retaining element 32.

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In one embodiment the first retaining element 30 and the second retaining element 32 are being configured in such a way that upon sliding said inner container 4 out of said opening 16 of said second end 14 of said outer sleeve 10, the second retaining element 32 will collide with the first retaining element 30 thereby preventing a displacement of said inner container 4 out of said outer sleeve 10 to an extent which is sufficient for accessing said first compartment 18 of said inner container 4.

Hereby is in an easy way made provisions for preventing full displacement of the inner container 4 out of the outer sleeve 10.

In an embodiment of the display packaging of the first aspect of the present invention, the first retaining element 30 comprises a flap portion 34 arranged at the interior 36 of the outer sleeve 10; and the second retaining element 32 is being in the form of a bridge 38 extending in the Y direction at a middle portion 40 of the inner container 4, relative to said direction X, and optionally arranged at an upper portion of said inner container 4.

Such arrangement have proven efficient in preventing full displacement of the inner container 4 out of the outer sleeve 10.

In an embodiment of the display packaging of the first aspect of the present invention, the inner container 4 comprises a number of connecting side walls 42 attached to and extending from said bottom part 24.

In an embodiment the number of connecting side walls 42 defines an opening 44 arranged opposite to the bottom part 24, thereby defining an access to the interior of said inner container 4.

The side walls improve the structural integrity of the inner container 4.

In an embodiment of the display packaging of the first aspect of the present invention, the protrusion 22 of the first compartment 18 is having an extension perpendicular to the bottom part 24 corresponding to the extension, in the same direction, of one or more of said number of connecting side walls 42.

Having an extension in a direction perpendicular to the bottom part 24 corresponding to the extension, in the same direction, of the connecting side walls 42 makes it very difficult to release the product being contained in the display packaging 100 from that protrusion 22.

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In an embodiment of the display packaging of the first aspect of the present invention, the second end 14 of the outer sleeve 10 comprises a blocking element 46 for preventing sliding said inner container 4 out of the first end 12 of said outer sleeve 10.

In an embodiment the blocking element 46 comprising a full or partial end closure 48 arranged at the first end 12 of the outer sleeve 10.

In an embodiment of the display packaging of the first aspect of the present invention, the display packaging comprises a sombrero hole 50 for allowing hanging said display packaging on a display hook in a retail store.

In an embodiment of the display packaging of the first aspect of the present invention, the sombrero hole 50 is being arranged at an end flap 52 of said first end 6 of said inner container 4, and wherein said first end 12 of said outer sleeve 10 comprises an opening 54 allowing accommodation of said end flap 52.

In an embodiment of the display packaging of the first aspect of the present invention, the protrusion 22 is having an extension in a direction parallel to a plane defined by the bottom part 24 of said inner container 4 of 2 — 200 mm or more, such as 5 — 180 mm, for example 10 — 160 mm, such as 15 — 150 mm, e.g. 20 — 140 mm, such as 25 — 120 mm, e.g. 30 — 100 mm, such as 40 — 90 mm, such as 50 — 80 mm or 60 — 70 mm.

In an embodiment of the display packaging of the first aspect of the present invention, the protrusion 22 is having its an extension in a direction perpendicular to a plane defined by the bottom part 24 of said inner container 4 of 5 — 110 mm or more, for example 10 — 100 mm, such as 15 — 90 mm, e.g. 20 — 80 mm, such as 25 — 70 mm, for example 30 — 60 mm or 40 — 50 mm.

Such dimensions will fit most sizes of a display packaging.

In an embodiment of the display packaging of the first aspect of the present invention, the display packaging is for a product 2 which comprises a through-going hole 28, or which can be arranged in a form, wherein said product forms a through-going hole 28.

Such products may be in the form of an oblong, flexible product, such as a cable or a necklace or the like.

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In an embodiment of the display packaging of the first aspect of the present invention, the dimension and geometry of the though-going hole 28 is adapted to the geometry and dimension of the protrusion 22 of said first compartment 18 of said inner container 4 in such a way that said protrusion 22 can be arranged in said through-going hole 28 of said product 2.

Hereby the product can be “locked” to the inner container 4 of the display packaging 100.

In an embodiment of the display packaging of the first aspect of the present invention, the product 2 per se is being an item 60 being offered for sale, such as a consumer product.

In case the item 60 which is being offered for sale in itself comprises or can form a through- going hole 28 there will be no need for an inner packaging 80 in order to lock that item 60 to the inner container 4.

In an embodiment of the display packaging of the first aspect of the present invention, the product 2 is being an inner packaging 80 comprising an item 60 being offered for sale, such as a consumer product 2.

Including an inner packaging 80 with the item 60 which is being offered for sale, which collectively forms the product 2, allows the through-going hole 28 of the product to be arranged at the inner packaging 80 in case the item 60 which is being offered for sale in itself does not comprises or cannot form a through-going hole.

In an embodiment of the display packaging of the first aspect of the present invention, the item 60 being offered for sale is being fastened to the inner packaging 80 by means of an inner packaging fastening means 82, such as a seal or a wrap, or one or more screws or the like.

In an embodiment of the display packaging of the first aspect of the present invention, the outer sleeve 10 and and/or said inner container 4 independently is/are being made from a cellulosic material, such as paper or cardboard; or is being made from a plastic material, such — as a thermoplastic material, such as thermoplastic polyurethane, polyethylene, polypropylene, polystyrene, styrene acrylonitrile, acrylonitrile butadiene styrene, polyoxymethylene, polycarbonate, polyamide, polyvinyl chloride, polybutylene terephthalate, or post- industrial/post-consumer recycled plastic (PIR/PCR).

The second aspect of the present invention

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In a second aspect the present invention relates to a use of a display packaging 100 according to the first aspect of the present invention as a packaging for a product 2.

In an embodiment of the use of the second aspect of the present invention the use is for displaying for sale said product 2 in a retail store.

In an embodiment of the use of the second aspect of the present invention the product 2 being a longitudinal, flexible product, such as a product which is selected from the group comprising: a cable, such as a cable for use with a computing device, such as a charging cable, such as a USB cable; a piece of jewelry, such as a necklace. — The third aspect of the present invention

In a third aspect the present invention relates to a product 2 comprising a display packaging 100 according to the first aspect of the present invention, wherein said product 2 is being packed in said display packaging.

In an embodiment of the product of the third aspect of the present invention the product comprises a through-going hole 28, or alternatively, the product 2 can be arranged in a form, wherein the product forms a through-going hole 28; in such a way that the protrusion 22 is being arranged in said through-going hole 28 of said product 2.

Referring now to the figures in order to better illustrating the present invention, Fig. I is a drawing showing in a perspective view the display packaging according to a first aspect of the present invention.

Fig. 1 shows the display packaging 100 in its closed configuration. The display packaging comprises an inner container 4 (not seen in Fig. 1) and an outer sleeve 10. In Fig. 1 the inner container 4 is fully covered by the outer sleeve 10 and thereby, the display packaging 100 of

Fig. 1 is being in its closed configuration.

Fig. 2 is a drawing showing in a perspective view the display packaging of Fig. I in its open configuration.

Fig, 2 shows the display packaging 100 comprising its inner container 4 being partially slit out of the interior of the outer sleeve 10.

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The inner container 4 holds a product 2 in the form of an item 60 being offered for sale. The item 60 is an USB cable.

It is seen in Fig. 2 that the inner container 4 as well as the outer sleeve 10 are having an extension in a first direction X, and is having an extension in a second direction Y, wherein the second direction Y is being perpendicular to the first direction X.

By adapting the dimensions and geometry of the inner container 4 and the dimensions and geometry of said outer sleeve 10 to each other, the inner container 4 is being displaceable inside and relative to the outer sleeve 10 in the first direction X.

As explained below, the display packaging 100 comprises retaining means for preventing full displacement of the inner container 4 out of the outer sleeve 10 through an opening in the second end of the outer sleeve 10.

Fig 3 shows the inner container 4 having a first end 6 and an opposite second end 8. The inner — container 4 comprises a first compartment 18 arranged near the first end 6 of the inner container 4, and a second compartment 20 arranged near the second end 8 of the inner container 4.

It is seen that the first compartment 18 of the inner container 4 comprises a protrusion 22 which extends essentially perpendicular from a bottom part 24 of the first compartment 18. A number of connecting side walls 42 are attached to and they extend from the bottom part 24.

Also seen in Fig. 3 is that the inner container comprises part of the retention means 26 which participate in preventing full displacement out of the interior of the outer sleeve 10.

The part of the retention means 26 comprised in the inner container seen in Fig. 3 is in the form of a second retention means 32 which comprises a bridge 38. The bridge 38 extends in — the Y direction. The bridge 38 is arranged at a middle portion 40 of the inner container 4, relative to the direction X and is arranged at an upper portion of the inner container 4.

At the first end 6 the inner container 4 comprises an end flap 52 and the end flap 52 comprises a sombrero hole 50 for allowing hanging the display packaging on a display hook in a retail store.

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Fig. 4 is a drawing showing in a top plane view the inner container of Fig. 3 accommodating a product in the form of an USB cable to be displayed for sale.

It is seen in Fig. 4 that the product 2 in the form of the item to be offered for sale 60, i.e. the

USB cable has been arranged in a form where the cable forms a through going hole 28 of the product 2 (the USB cable). The USB cable 2,60 has subsequently been arranged in the first compartment 18 of the inner container 4 in such a way that the protrusion 22 of the inner container takes up part of the space of that through-going hole 28. Hereby the protrusion 22 prevents that the USB cable can be pulled out of inner container at the second end thereof when the inner container 4 is being arranged in the associated outer sleeve 10.

Fig. 5 shows the second end 14 of the outer sleeve 10. The second end 14 comprises an opening 16 for the inner container 4. The second end 14 of the outer sleeve comprises part of the retaining means 26. The part of the retaining means 26 comprised at the second end 14 of the outer sleeve comprises the first retaining element 30 which comprises a flap portion 34 arranged at the interior 36 and at the second end 14 of the outer sleeve 10.

Now focusing on the bridge 38 of the inner container as seen in Fig. 3 and 4 and on the flap portion 34 as seen in Fig. 5 it is easily comprehendible that once the inner container 4 is displaced out of the outer sleeve 10 through the opening 16 in the second end 14 thereof the second retaining element 32 in the form of the bridge 38 will collide with the first retaining element 30 in the form of the flap portion 34 and thereby prevent a full displacement of the inner container 4 out of the outer sleeve 10 to an extent which is sufficient for accessing the first compartment 18 of said inner container 4 which is arranged at the first end 6 of the inner container 4.

Fig. 6 is a drawing showing in a perspective view the outer sleeve of Fig. 5 as seen from its first end.

Fig. 6 shows that the first end 12 of the outer sleeve 10 comprises an opening 54 and blocking elements 46 in the form of a partial end closure 48 of that second end 12.

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The opening 54 allows the end flap 52 with the sombrero hole 50 of the first end 6 of the inner container to extend through that hole and the and blocking elements 46 of the first end 12 of the outer sleeve prevents displacement of the inner container 4 out of that opening 54.

Above the present invention has been described with reference to display package of the first aspect of the invention which is intended for being used for displaying a product in a retail store.

In the present description and in the appended claims it must be understood that the term “product” may refer to an item 60 per se which is being offered for sale, such as in the form of a consumer product.

Alternatively, in the present description and in the appended claims the term “product” may alternatively be construed to mean an inner packaging 80 which comprises an item 60 being offered for sale, such as in the form of a consumer product.

These two alternatives are illustrated in Fig. 7a and 7b, respectively.

Fig. 7 ais a schematic plan view showing the product 2 in the form of an item 60 to be — offered for sale. It is seen that the item 60 being offered for sale in itself forms a through- going hole 28 which can be arranged around the protrusion 22 of the first compartment 18 of the inner container 4.

Fig. 7b is a schematic plan view showing the product 2 in the form of an inner packaging 80 comprising an item 60 to be offered for sale. It is seen in Fig. 7b that the item 60 being — offered for sale is being fastened to the inner packaging 80 by means of inner packaging fastening means 82, and that it is inner packaging 80 which comprises the through-going hole 28 which can be arranged around the protrusion 22 of the first compartment 18 of the inner container 4.

The situation of Fig. 7b is exemplified in Fig. 8.

Fig 8 is a drawing showing in a perspective view a product 2 in the form of an item 60 which is intended for being offered for sale. The item 60 is a power plug adapter for a charging USB cable for charging a mobile device, such as a tablet of a mobile phone.

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It is seen that the item 60 is being fastened to an inner packaging 80 via an inner packaging fastening means 82. The inner packaging 80 comprises a through-going hole 28 which can be arranged around the protrusion 22 of the first compartment 18 of the inner container 4.

It should be understood that all features and achievements discussed above and in the appended claims in relation to one aspect of the present invention and embodiments thereof apply equally well to the other aspects of the present invention and embodiments thereof.

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List of reference numerals 2 Product 4 Inner container 6 First end of inner container 8 Second end of inner container

Outer sleeve 12 First end of outer sleeve 14 Second end of outer sleeve 16 Opening in second end of outer sleeve 10 18 First compartment of inner container 20 Second compartment of inner container 22 Protrusion of first compartment of inner container 24 Bottom part of first compartment of inner container 26 Retaining means 28 Through-going hole in product 30 First retaining element of retaining means 32 Second retaining element of retaining means 34 Flap portion of first retaining element 36 Interior of outer sleeve 38 Bride of second retaining element

Middle portion of inner container 42 Side wall of inner container 44 Opening defined by side walls of inner container 46 Blocking element i. DK 2022 01052 A1 48 End closure of first end of outer sleeve 50 Sombrero hole of display packaging 52 End flap of first end of inner container 54 Opening in first end of outer sleeve 560 Item for being offered for sale 80 Inner packaging 82 Inner packaging fastening means 100 Display packaging

X First direction

Y Second direction

Claims

DK 2022 01052 A1 Claims

1. A display packaging (100) for a product (2), wherein said display packaging comprising: -an inner container (4) for containing said product (2), said inner container is having an extension in a first direction (X), thereby defining a first end (6) and an opposite second end (8) of said inner container; and is having an extension in a second direction (Y), said second direction (Y) being perpendicular to said first direction (X); and -an outer sleeve (10) covering said inner container (4); said outer sleeve is having an extension in a first direction (X), thereby defining a first end (12) and an opposite second end (14) of said outer sleeve, and is having an extension in a second direction (Y), said second direction (Y) being perpendicular to said first direction (X); wherein said outer sleeve (10) comprises an opening (16) in said second end (8) thereof; wherein the dimensions and geometry of said inner container (4) and the dimensions and geometry of said outer sleeve (10) are adapted to each other in such a way that said inner container (4) is being displaceable inside and relative to said outer sleeve (10) in said first direction (X); wherein said inner container (4) comprises a first compartment (18) arranged at said first end (6) of said inner container (4), and a second compartment (20) arranged at said second end (8) — of said inner container (4); wherein said first compartment (18) of said inner container (4) comprises a protrusion (22) extending from a bottom part (24) of said first compartment (18), such as in a direction essentially perpendicular to said bottom part; wherein said display packaging (100) comprises retaining means (26) for preventing full displacement of said inner container (4) out of said outer sleeve (10) through said opening (16) in said second end (14) of said outer sleeve (10).

2. A display packaging (100) according to claim 1, wherein said retaining means (26) comprises a first retaining element (30) and a second retaining element (32); wherein said

+ DK 2022 01052 A1 outer sleeve (10) comprises said first retaining element (30), and wherein said inner container (4) comprises said second retaining element (32).

3. A display packaging (100) according to claim 2, wherein said first retaining element (30) and said second retaining element (32) are being configured in such a way that upon sliding said inner container (4) out of said opening (16) of said second end (14) of said outer sleeve (10), said second retaining element (32) will collide with said first retaining element (30) thereby preventing a displacement of said inner container (4) out of said outer sleeve (10) to an extent which is sufficient for accessing said first compartment (18) of said inner container

(4).

4. A display packaging (100) according to claim 2 or 3, wherein said first retaining element (30) comprises a flap portion (34) arranged at the interior (36) of said outer sleeve (10); and wherein said second retaining element (32) is being in the form of a bridge (38) extending in said (Y) direction at a middle portion (40) of said inner container (4), relative to said direction (X), and optionally arranged at an upper portion of said inner container (4).

5. A display packaging (100) according to any of the preceding claims, wherein said inner container (4) comprises a number of connecting side walls (42) attached to and extending from said bottom part (24).

6. A display packaging (100) according to claim 5, wherein said number of connecting side walls (42) defines an opening (44) arranged opposite to said bottom part (24), thereby defining an access to the interior of said inner container (4).

7. A display packaging (100) according to claim 6, wherein said protrusion (22) of said first compartment (18) is having an extension perpendicular to said bottom part (24) corresponding to the extension, in the same direction, of one or more of said number of connecting side walls (42).

8. A display packaging (100) according to any of the preceding claims, wherein said second end (14) of said outer sleeve (10) comprises a blocking element (46) for preventing sliding said inner container (4) out of said first end (12) of said outer sleeve (10).

9. A display packaging (100) according to claim 8, wherein said blocking element (46) comprising a full or partial end closure (48) arranged at said first end (12) of said outer sleeve

10.

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10. A display packaging (100) according to any of the preceding claims, wherein said display packaging comprises a sombrero hole (50) for allowing hanging said display packaging on a display hook in a retail store.

11. A display packaging (100) according to claim 10, wherein said sombrero hole (50) is being arranged at an end flap (52) of said first end (6) of said inner container (4), and wherein said first end (12) of said outer sleeve (10) comprises an opening (54) allowing accommodation of said end flap (52).

12. A display packaging (100) according to any of the preceding claims, wherein said protrusion (22) is having an extension in a direction parallel to a plane defined by said bottom — part (24) of said inner container (4) of 2 — 200 mm or more, such as 5 — 180 mm, for example 10 — 160 mm, such as 15 — 150 mm, e.g. 20 — 140 mm, such as 25 — 120 mm, e.g. 30 — 100 mm, such as 40 — 90 mm, such as 50 — 80 mm or 60 — 70 mm.

13. A display packaging (100) according to any of the preceding claims, wherein said protrusion (22) is having its an extension in a direction perpendicular to a plane defined by said bottom part (24) of said inner container (4) of 5 — 110 mm or more, for example 10 — 100 mm, such as 15 — 90 mm, e.g. 20 — 80 mm, such as 25 — 70 mm, for example 30 — 60 mm or 40 — 50 mm.

14. A display packaging (100) according to any of the preceding claims, wherein said display packaging is for a product (2) which comprises a through-going hole (28), or which can be arranged in a form, wherein said product forms a through-going hole (28).

15. A display packaging (100) according to any of the preceding claims, wherein the dimension and geometry of said though-going hole (28) is adapted to the geometry and dimension of said protrusion (22) of said first compartment (18) of said inner container (4) in such a way that said protrusion (22) can be arranged in said through-going hole (28) of said — product (2).

16. A display packaging (100) according to any of the preceding claims, wherein said product (2) per se is being an item (60) being offered for sale, such as a consumer product.

17. A display packaging (100) according to any of the claims 1 — 15 wherein said product (2) is being an inner packaging (80) comprising an item (60) being offered for sale, such as a consumer product.

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18. A display packaging (100) according to claim 17, wherein said item (60) being offered for sale is being fastened to said inner packaging (80) by means of an inner packaging fastening means (82), such as a seal or a wrap, or one or more screws or the like.

19. A display packaging (100) according to any of the preceding claims, wherein said outer sleeve (10) and and/or said inner container (4) independently is/are being made from a cellulosic material, such as paper or cardboard; or is being made from a plastic material, such as a thermoplastic material, such as thermoplastic polyurethane, polyethylene, polypropylene, polystyrene, styrene acrylonitrile, acrylonitrile butadiene styrene, polyoxymethylene, polycarbonate, polyamide, polyvinyl chloride, polybutylene terephthalate, or post- industrial/post-consumer recycled plastic (PIR/PCR).

20. Use of a display packaging (100) according to any of the preceding claims as a packaging for a product (2).

21. Use according to claim 20 for displaying for sale said product (2) in a retail store.

22. Use according to claim 20 or 21, wherein said product (2) being a longitudinal, flexible — product, such as a product which is selected from the group comprising: a cable, such as a cable for use with a computing device, such as a charging cable, such as a USB cable; a piece of jewelry, such as a necklace.

23. A product (2) comprising a display packaging (100) according to any of the claims 1 — 19, wherein said product (2) is being packed in said display packaging (100).

24. A product (2) according to claim 100, wherein said product comprises a through-going hole (28), or wherein said product (2) can be arranged in a form, wherein said product forms a through-going hole (28); and wherein said protrusion (22) is being arranged in said through- going hole (28) of said product (2).