DK200200088U3 - Cash receipts from cash registers with advertising pressure - Google Patents

Description

DK 2002 00088 U3

Description

designation:

Cash receipts from cash registers with advertising pressure.

Scope of production:

This provision relates to advertising printing on the back of bill receipts from cash registers or similar payment receipts.

The advertising print on the back of the bill is from the retailer concerned and the retailer's suppliers. The advertising print may contain the offer scheme for a product group or services, and / or a gain in the form of a specified product. Registration and payment of these offers or winnings is recorded using barcodes.

Prior Art: Imprinting of the retailer's logo or advertising by a subcontractor has been known and used for some years in retail.

The use of barcodes to record sales and inventory in the retail trade has been known and used for some years. Most retailers today use cash registers which read barcodes in connection with sales.

Against delivery of vouchers, this is used as a means of payment today in connection with the return of return bottles.

The technical problem to be solved:

The creation provides a new form of advertising and advertising for the retailer as well as for various subcontractors in the retail trade. This new form of advertising has a large daily interface and can be used. trigger deals or gains for the retailer’s daily customers.

The new technique:

The new thing about the production is that many advertisers (retail and subcontractors) have the opportunity to advertise and advertise directly to consumers. In the context of marketing, the advertiser may choose to offer a special product and / or provide products free of charge to consumers (samples).

Consumers' exploitation of these offers or rewards is recorded by means of bar codes at the retailer concerned, from which the bill of origin originates. This results in registration of any.

DK 2002 00088 U3 marketing of a product and any. calculation of financial balance between supplier and retailer. The voucher in question with the offer or the prize is handed in as proof of payment similar to the voucher for return bottles.

Technical impact:

By using the above-mentioned technique in conjunction with the combination of the 2 mentioned known techniques, it is possible for many subcontractors to advertise directly to consumers in a new way. Combining any offers or gains can help with the marketing of new products or market research.

The invention and embodiments can be explained in detail below with reference to the figures in the drawing.

Description of the Drawings

Figure 1 shows a known cash register with logo.

Figure 2 shows a cash voucher with advertisements from various suppliers, including offers and profits according to the production.

Figure 3 shows an offer and a gain from an advertiser.

Embodiment Examples: Figure 1 shows a cash register as it is designed according to the prior art.

Figure 2 shows a cash register with advertisements and offers and profits according to the production. As can be seen, there are several different advertisements from the particular retailer's subcontractors or from their own departments. The distribution and frequency of offers and rewards are agreed in advance between the advertiser and the retailer.

In figure 3 you can see a piece of the ticket where a special product can be obtained from an advertiser (subcontractor) and a profit from another advertiser. Both parts are recorded using barcodes.

DK 2002 00088 U3

Use model requirements: 1. Bill of lading from a cash register that is new in that the bill of lading on the back has one or more advertising pressures applied.

The bill of lading according to claim 1, which is new in that the bill of lading is also printed on a bar code.

DK 2002 00088 U3