DE8106239U1 - ADVERTISING MEDIA FROM A MULTIPLE FOLDED PRODUCT - Google Patents

Description

Advertising media carrier made from a multi-fold product

The innovation relates to an advertising medium made from a multi-fold product according to the

Preamble to the main claim. 20th

Mail order companies, travel agencies, language institutes, interest groups of all kinds, such as Parties and organizations, manufacturers,

Vendors and service companies

offer with a wide variety of objectives their products, merchandise or services in their respective target groups Form of catalogs and brochures about usually packaged as printed matter by post

or hit. It is customary to add order forms to the catalogs, Reply cards, envelopes, lottery tickets and the like more than loose Include sheets or inserts. With lotteries, private or government aid organizations

or eligibility requests the same applies for payment slips / PostUberwelsungen and so world. It's practically any type of written Communication with a provider side on the one hand and a reaction of some kind on the other the addressed target group recognizable feedback on the other hand with such Direct mail or otherwise distributed

• Ο promotional materials conceivable, whereby care should be taken is that the promotional and / or commercial information chain in its message is so too design is that the person addressed, i.e. the person being courted, is conceivable in one

^ ⁵ activated, i.e. interested, for which the prerequisites for the response not only have to be free of technical and personal difficulties, but also, if possible, an advertising

should contain an effective statement.

Aufreißerische overprints the demKatalogmaterial or other promotional literature Poster stamps attached / jerk response inserts, a particularly clearly arranged in the graphic design order list, the referencing Teilnahmenumraer on a material asset draw and similar incentives are not enough longer, intended to _a _ resonance respectively addressed in Reach target groups.

In this context it is no longer new, for example, for the reply aids required for direct mail, such as order forms, postcards, envelopes

directly into a product on offer, such as a catalog, a magazine or another To integrate the print medium and, for example, by means of a fan-fold, parallel, winding, To design cross-fold or altar folds from the catalog or the like so that they can be folded out and can also be easily separated by making a perforation. By gluing two usual catalog pages together ^ O to form a common sheet or section of a sheet For example, a reply postcard that meets the postal requirements can be detached from a catalog.

For the distributor and sender of advertising material of all kinds, this arises when the replies are received a considerable effort in terms of the readability of the addressees and the input of the same and their individual wish list

in in-house IT systems. Only preprinted by the sender and therefore automatically Readable addressees and, for example, responses that can be ticked off, avoid this very time-consuming process and thus cost-intensive reading and broadcast work.

The above-mentioned difficulties are to be overcome with the present innovation,

OQ which is based on the task, an advertising medium to create from a multi-fold product in which the entirety of the advertising messages from the sender to the addressee are compactly packaged, with the addressee himself due to their design meet the highest interest and prepared by this in the simplest way at the highest level

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individual design options to the Senders should be returned.

The solution to this problem is provided by the advertising medium with the identifying Features solved.

Advantageous developments and refinements of this innovation result from the Subclaims 2 and 3.

The fact that a folded product is used in the present advertising medium, which any possible variations with regard to the type of fold leaves open, can be produced on a web-fed rotary offset printing machine, not only is the production output considerable increased, but the entirety of the procedures also greatly simplified. the

Switching from one multi-fold product to another can be done with so-called inline production, i.e. within an existing production line, through changes within the same, replacement, addition or removal of one or more machine units which means that the shortest possible changeover times can be achieved without any hassle.

The advantageous two-sided after the offset

Printed paper webs are processed in the direction of travel depending on the properties of the process desired end product can be folded as often as you like, regardless of whether it is a multi-fold fanfold, a multi-fold wrap or an altar fold

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'or combinations thereof.

With the appropriate glue application, zigzag or spiral folds can be used to produce postcards, envelopes, coupons, pockets and the like. It is possible to produce multiple fold products for every offer, which can be given a high level of attention due to their intensive, product-shaping work to a degree that was previously not possible with comparable products. In addition to the integration of the response in the folded product as well as order forms, offers and the like, it is particularly advantageous that the folded product can simultaneously form the cover of another bound product, such as a catalog or any other inserts , and this cover in turn, if desired specifies part of the printed matter binding for postal dispatch. The one visibly introduced into one side of the folded product through an address window and preferably automatically

"The individual address that can be read out can, together with an order form, a wish-list with a cross or something else, specify a detachable page of the folded product, which is then inserted into an envelope, which in turn forms an integral part of the folded product, with a correspondingly localized address window and thus without any additional manual labeling Sender can be returned.

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Further advantages and refinements of the invention will be given below with reference to a for example specified advantageous embodiment of a multiple folded product, how it is made by the present process will be described.

In Fig. 1 is a schematic perspective representation of a not yet with a Insert, like a catalog provided multiple fold product, which at the same time forms the printed matter cover and the catalog cover. The product shown has one in the expanded state

^ Length that corresponds to the width of the original roll paper on the rotary offset press corresponds, which means that each fold in the longitudinal direction of the paper template, i.e. in Direction of travel during the printing process

can be sequentially introduced into the paper.

In detail, the procedure is as follows if, for example, a catalog, such as a

Mail order catalog is printed:

The inner part of the catalog is separated from the catalog cover, here the multi-fold product shown, produced, whereby the production of the inner part is not of interest here. To manufacture the Catalog cover, the one in the exemplary embodiment at the same time forms the printed matter-compliant postal cover for dispatch, the individual folded edges 8,9,13,11 and 12 in this or another seem suitable

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Sequence introduced after the preferably double-sided printing of the paper, so that in the The case shown is based on a two-break Leporello Palz a two-fold spiral fold and on this again a two-fold leporello fold connects. Before folding the fold 8, which is preferably a narrower strip of paper folds over than the following folds, preferably the width or Ό correspond to a smaller dimension of the inner part, in the shorter rabbet section 1 a double-row perforation 14 is introduced, with the fold 9 first in the order and then the fold 8 are folded over and only then made the further folds will. After the first two folds, the outermost edge areas become the shorter one Falzsbschnittes 1 applied with a point adhesive, which may be in the manufacturing

sequence can also be done with subsequent upper and lower rabbet edges to the manufactured Folds during the production * process up to the completion of the multiple fold product initially to be left in the condition obtained. It is created as a result of the folds mentioned above the outer shorter and, in the order of the second, folding section 1, the folding side 2 to 7,

K ₀ in such a way that page 2 forms a cover page of the catalog, and at the same time half of the postal cover for shipping and page 3 the other cover page of the catalog and thus the second part of the postal cover.

'' An address window is made in page 3 before the fold and on the im folded state on the side lying on the side 4 in alignment with this

Address field provided, which is advantageous with the individual address of the addressee is printed in an automatically readable machine font. Pages 4, 5 and 6 can for the embodiment example of the catalog

"on the back 3 of the same folded and correspondingly fold-out order forms contain, which is particularly advantageous because when leafing through the catalog the corresponding order lists can be easily filled out in the unfolded form and the clarity is not lost. At least the order form 4 but, if desired, others as well

Pages are marked with the automatically readable 20

Address provided so that an on the

last page 7 with an adhesive fold provided with the correspondingly located envelope Address window is used directly for recording, for example the order form 3 can, while others on page 7 indicated by the dash-dotted lines Perforation, separable areas, reply postcards, coupons of all kinds or other on can carry information content.

In the exemplary embodiment, after completion of the multiple fold product according to FIG. 1 and folding it together along the fold edges 13, 10, 11 and 12 on the one hand and 8 on the other

In the indicated catfish, the catalog is stapled along the folded edge 9 and the shorter folded section 1 is then also automatically folded back on one and the same inline production line and wrapped around the folded product with its contents, the double perforation 14 being approximately in alignment with one another and at the same time along one Immediately previously applied glue line in the area of the outer longitudinal edge, i.e. in the direction of production / the envelope is now glued in a closed, calibrated fold / the outer part of the shorter folded section 1 facing the edge permanently with the outer side of the folded surface forming the back of the catalog 3 is glued adjacent to the area of the folded edge 13.

The end product is thus between the double

perforation 14 again with a fold provided that are outside the width of the Mehrfachfalzproduktes and the inserted content part lies / so that along this

Perforation edge from the recipient the same as 25

product sealed above

Separating the perforation can be opened.

While with a product as described above, the inner part before being introduced into the

A folded product to be cut along its three edges is used in the manufacture of a Catalog with a simple envelope that is closed in itself during shipping gc fold 9 made, followed by point gluing

made at the outer corners of the shorter folded section 1, then the fold 8 inserted, then the inner part is stapled, then the folded product, which in this Embodiment is produced without pages 4 to 7, trimmed on three sides, then the fold 8 is then placed around the inner part, i.e. rotated through 360 °, and how glued at the top along a glue line. With three-sided trimming, as mentioned above, the dot adhesive areas are cut off, so that the during part of the production of the multiple fold product by the point gluing of the folds held together as an aid

'* become free again for the transfer process. The width of each multi-fold product is characterized by the distance between the folds made in the running direction of the continuous paper and the length by the

Section lengths across the width of the web as known per se.

Claims (3)

β 1 claims for protection 1. Advertising media carrier made of a multiple fold product with a content part and with k | 5 replies were received, thereby ¹ ^ marked that s it comprises the following sections: a) one after attaching the content part ε 10 and the folding of all folded pages I laying around the whole of the product, '' at least one longitudinal perforation (14) having a first folding section (1); 15 b) the front advertising media carrier side κ or the like and part of the '& postal binding envelope I. Page 2); I 20 _C ) one the rear advertising media carrier side I or the like and the second part of the ¹ postal binding envelope {page (3) with address window (15); Ϊ *** d) an order form or the like ■ predeterminable third fold side (4) with im : 'provided address window ) Address field with preferably EDP-readable printed individual address; 30th e) one or more order forms, separable offers or the like containing fourth folded side (5); f) optionally one or more additional fifth folded pages (6); and g) one in itself partially or over the whole area glued, postcards, envelopes, pockets or the like last, folded back folded page (7). 10 2. Advertising medium according to claim 1, characterized in that the sections (1 to V) as a two-break fan-fold fold with subsequent Two-break-wrap-fold and subsequent »two-break leporello fold are trained. 3. Advertising medium according to claim 1 or 2, characterized in that in the area the folded edge between the two-fold fan-fold fold and the subsequent two-fold wraparound fold a longitudinal perforation is provided for separating the two-break winding fold.