DE7320853U - Prospectus for use in business advertising - Google Patents

Description

TELEPHONE: (0811) 64 76 30 8 MONCHEN-90 (HAFtLACHING), LINDENETRASSE 13BANK : HYPOBANK MÖNCHEN KTO. 251/113514

TELEGRAM: LINDEN PATENT MÖNCHEN POST CHECK ACCOUNT: MÖNCHEN 296 99-807

A 105

Gs / h Munich, June 4th, 1973

Applicant: C. Joachim Sdrenka
8 Munich 19
De-la-Paz street 12b

Prospectus for use for business

advertising

The innovation relates to a prospectus for use for commercial advertising, in particular a fold-out brochure for mailing and / or mailbox distribution.

The main importance of prospectuses is to inform the addressed customer on the one hand about the properties to inform about the goods on offer and, on the other hand, to encourage interested parties to buy the goods on offer. However, it has been shown that a particular difficulty in the design of a prospectus in the metering of the information part and the advertising part, since too detailed information tends to lose interest leads so that the addressed customer the

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Throws away prospectus without having grasped the special advantages of the offered object at all, while too expensive an advertising part, especially eye-catching payment requests, quickly the mistrust of the So that the prospectus is also thrown away and its effect is ineffective. These disadvantages come out especially with brochures that are intended for the mailing of poets or mailbox distribution, there In these cases, the addressed customer is left with the prospectus material to himself and often not the Willingness to buy, e.g. when entering a certain business is usually available.

The innovation is based on the task of designing a prospectus, in particular a prospectus intended for mailing and mailbox distribution, in such a way that Significant parts of the advertising adversely affecting the advertising not immediately when the prospectus is opened bothersome and that the interested customer is prevented from buying the advertised Throw away the required part of the prospectus together with the rest of the information.

This object is achieved according to the innovation in that on a part of the information and advertising printed surface of the prospectus a releasably held insert is provided on which one under the insert foldable and covered by the insert paper strip is attached.

In order to protect the insert from damage, the prospectus can advantageously have at least two pages that can be folded onto one another, and the insert can be attached to one of the inner side surfaces,

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whereby this attachment can be done by means of adhesive seals on the brochure surface or laterally protruding adhesive tabs attached to the insert. It can also be provided that the insert has a connected to the prospectus, perforated tear strip or in a other bookbinding processing is associated with the prospectus. The sides of the brochure and the insert can be made of stiff cardboard. According to a further feature of the innovation, the paper strip can with attached to a section on the back of the insert and the laterally protruding strip part "folded between the insert. The dimensions of the insert can be greater than or equal to the dimensions of the folded Be selected from the paper strip so that it is completely covered by the insert.

To be able to detach the paper strip from the insert, the insert can be provided with a perforation adjoining the strip section, or it can be provided that the paper strip is detachably connected to the insert in the manner described above.

Advantageously, it can be used as a voucher, value check, special offer and / or invitation Be, while the paper strip as a payment card, bank transfer order or the like. Can be executed.

Since when the prospectus is opened, the advertising parts that may have a negative impact on the addressed customers, such as a payment card or information about the prices to be paid are covered by the use, the advertising effect becomes of the prospectus increased considerably and thus the purpose of use decisively promoted. Another benefit of the The innovation consists in the fact that when the material

Note, value check, special offer or invitation trained use at the same time the necessary for the purchase Information can be found in the prospectus, while the remaining part of the prospectus can be thrown away. Finally, one advantage of the innovation is that the insertable and foldable component of the Prospectus a larger advertising space is made available, although the prospectus essentially only consists of two Consists of folding pages.

Further features, details and advantages of the innovation emerge from the following description of an exemplary embodiment based on the drawing. Show in it:

Fig. 1 is an open fold-out brochure according to the innovation in a perspective view and

FIG. 2 shows a part of the prospectus according to FIG. 1 with the one bent upwards, partly from the prospectus detached use »

The prospectus 1 shown in Fig.l has two side parts 2 and 3, which can be printed with information about the properties of the object on offer and with advertising. The insert k is releasably held on the inner surface of the side part 3 with adhesive seals 5. The insert k can have any printing on its surface, in particular in the form of a voucher, a value check, a special offer or an invitation.

As the Figure 2 shows, a paper strip 6 is attached to the back of the insert k , which consists of two sections 7 and δ, the section 7 to the

Let the back of the insert k glued and the section is folded under the insert k in such a way that, as the Pig.l shows, it is completely covered by the insert. The paper strip 6 can, for example, be designed as a payment card. In order to be able to detach the paper strip from the insert k , the insert k is provided with a perforation 9 which directly adjoins the section 7 of the paper strip 6.

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Claims (9)

Protection claims 1. Brochure to be used for appropriate advertising, in particular folding brochure for mailing poets and / or mailbox distribution, characterized in that on a part of the surface of the printed material is used for information and advertising Prospectus (l) a releasably held insert (4) is provided on which a foldable under the insert and is attached by the insert hidden paper strips (6). 2. Prospectus according to claim 1, characterized in that the prospectus (1) at least has two side parts (2, 3) which can be folded onto one another and the insert (4) is attached to one of the inner side surfaces (3). 3. Brochure according to Claims 1 and 2, characterized in that the side surfaces (2,3) and the insert (4) made of stiff cardboard. 4. Brochure according to one of claims 1 to j i characterized in that the insert (4) is held on the brochure surface by means of adhesive seals (5). 5. Brochure according to one of claims 1 to 3, characterized in that the insert (4) has laterally protruding adhesive flaps that are glued to the brochure (l). 7320S53uie.73 6. Brochure according to one of claims 1 to 3, characterized in that the insert (4) with the prospectus (1) connected perforated tear strips. 7. Brochure according to claim 1, characterized in that the paper strip (6) with a portion (7) attached to the back of the insert (4) and the laterally protruding strip part (8) is folded under the insert (k). 3. Brochure according to one of claims 1 to 71 marked ichnet that the dimensions of the insert (k) are greater than or equal to the dimensions of the folded paper strip (6) so that it is covered by the insert (k) . 9. Prospectus according to one of claims 1 to 8, characterized characterized in that the insert is provided with a perforation (9) adjoining the strip section (7), by means of which the paper strip (6) can be separated. ee eeesce ^Λ ^ ⁴ - «· —O- marked by the fact that dej> -Eihsatz (k) designed as a voucher, value check, special offer and / or invitation Ho brochure according to at least one of claims 1 to 9, characterized _t e g - Ke nnze ichnet that the PapiergjfrieiLfen (6) as a payment card, Banküberweisungsauf- "ses. Schutzanspr./fO^/i ItBI. //// a * »<* sW-. jJL 2 6. 7. 73 7320153