DE3305378A1 - INFORMATION AND ADVERTISING MEDIA - Google Patents

INFORMATION AND ADVERTISING MEDIA

Info

Publication number
DE3305378A1
DE3305378A1 DE19833305378 DE3305378A DE3305378A1 DE 3305378 A1 DE3305378 A1 DE 3305378A1 DE 19833305378 DE19833305378 DE 19833305378 DE 3305378 A DE3305378 A DE 3305378A DE 3305378 A1 DE3305378 A1 DE 3305378A1
Authority
DE
Germany
Prior art keywords
information
advertising
medium according
square frame
pocket
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
DE19833305378
Other languages
German (de)
Inventor
Klaus Jürgen 6500 Mainz Daniel
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to DE19833305378 priority Critical patent/DE3305378A1/en
Priority to ZA84927A priority patent/ZA84927B/en
Priority to AU25754/84A priority patent/AU2575484A/en
Priority to PCT/DE1984/000035 priority patent/WO1984003385A1/en
Priority to EP84900968A priority patent/EP0137025A1/en
Priority to IT19662/84A priority patent/IT1173289B/en
Publication of DE3305378A1 publication Critical patent/DE3305378A1/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B62—LAND VEHICLES FOR TRAVELLING OTHERWISE THAN ON RAILS
    • B62B—HAND-PROPELLED VEHICLES, e.g. HAND CARTS OR PERAMBULATORS; SLEDGES
    • B62B3/00—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor
    • B62B3/14—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor characterised by provisions for nesting or stacking, e.g. shopping trolleys
    • B62B3/1408—Display devices mounted on it, e.g. advertisement displays
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B62—LAND VEHICLES FOR TRAVELLING OTHERWISE THAN ON RAILS
    • B62B—HAND-PROPELLED VEHICLES, e.g. HAND CARTS OR PERAMBULATORS; SLEDGES
    • B62B3/00—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor
    • B62B3/14—Hand carts having more than one axis carrying transport wheels; Steering devices therefor; Equipment therefor characterised by provisions for nesting or stacking, e.g. shopping trolleys
    • B62B3/1408—Display devices mounted on it, e.g. advertisement displays
    • B62B3/142—Display devices mounted on it, e.g. advertisement displays mounted on the basket
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00—Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/06—Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being combined with articles for restaurants, shops or offices

Landscapes

  • Engineering & Computer Science (AREA)
  • Chemical & Material Sciences (AREA)
  • Combustion & Propulsion (AREA)
  • Transportation (AREA)
  • Mechanical Engineering (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Handcart (AREA)

Abstract

Information and advertising support to be used in central markets and in large commercial stores. The present invention provides an information and advertising support which may be conveniently used in locals full of goods, showcards and price tags. This function is carried out by a moving supermarket trolley, of which one or both front panels form the support, respectively are each comprised of a transparent nesting bag having two walls and wherein a panel carrying a written and/or illustrated advertisement is inserted.

Description

Informations- und Werbeträger.Information and advertising media.

Die Erfindung betrifft einen Informations- und Werbeträger.The invention relates to an information and advertising medium.

In Großmärkten werden zur Information der Kunden und aus Reklamegründen oftmals an Regalen, wänden oder Decken Informations- und Werbeschildchen angebracht, aufgestellt oder aufgehängt, die eine Reihe von Nachteilen aufweisen.In wholesale markets are used to inform customers and for advertising reasons information and advertising signs are often attached to shelves, walls or ceilings, erected or suspended, which have a number of disadvantages.

Die meisten Preis- und Informationsschildchen stehen in der Regel unmittelbar neben der Ware und können daher nur in geringer Anzahl Anwendung finden, da in den übrigen Bereichen einer Kaufhalle andere W arengruppen mit ihren eigenen Preis- und Informationsschildchen vorhanden sind.Most of the price and information tags are usually there directly next to the goods and can therefore only be used in small numbers, because in the other areas of a department store other product groups with their own There are price and information tags.

Es gibt aber auch fern von der Ware aufgestellte oder aufgehängte Informationsträger, die aber, wenn sie in erhöhter Anzahl eingesetzt werden sollen, einen erhöhten Platzbedarf haben, der in den iiberfüllten Kaufhausräumen zumeist nicht vorhanden ist.But there are also those that are set up or hung up away from the goods Information carriers that, however, if they are to be used in increased numbers, have an increased space requirement, which is usually the case in the overcrowded department store rooms does not exist.

Grundsätzlich haftet beiden der oben beschriebenen Typen von Preisschildchen der Nachteil an, daß sie zu weit entfernt vom Kunden angeordnet sind und daher in dem gesamten Gesichtsfeld des Kunden optisch untergehen, da s durch eine Unzahl von Waren,Preislisten, Informationsschildchen und dergleichen ausgefüllt ist.Basically, both of the types of price tags described above are liable the disadvantage that they are too far away from the customer and therefore in optically disappear from the customer's entire field of vision because of a myriad of them of goods, price lists, information labels and the like is filled out.

Der Erfindung liegt die Aufgabe zugrunde, einen Informations- und Werbeträger vorzuschlagen, der die oben geschilderten Nachteile vermeidet und darüberhinaus durch seine unmittelbare Nähe zum Käufer und eine ständige Präsenz diesen zwingt, gerade diesem Informations- und Werbeträger Aufmerksamkeit zu schenken.The invention is based on the object of an information and To propose the advertising medium of the disadvantages outlined above avoids and moreover through its close proximity to the buyer and a constant Presence forces them to pay particular attention to this information and advertising medium to give.

Gelöst wird diese Aufgabe nach der Erfindung durch einen fahrbaren Großmarkt-Einkaufswagen, dessen eine Stirnwand eine doppelwandige durchsichtige Einstecktasche trägt, in der ein beschriftetes und/oder bebildertes Werbeblatt untergebracht ist.This object is achieved according to the invention by a drivable Wholesale market shopping trolley, one end wall of which is a double-walled, transparent one Carrying pocket, in which a labeled and / or illustrated advertising sheet is housed is.

Zweckmäßig besteht die Einstecktasche aus einem Viereckrahmen und zwei darin eingesetzten Kunststoffscheiben, wobei eine Rahmenleiste des Viereckrahmens zur Schaffung eines zeitweilig offenen Einsteckschlitzes für das Werbeblatt teilweise abklappbar ausgebildet sein kann.Appropriately, the pocket consists of a square frame and two plastic discs inserted in it, with a frame strip of the square frame to create a temporarily open slot for the advertising sheet in part can be designed to be foldable.

Der Viereckrahmen ist vorteilhaft am Großmarkt-Einkaufswagen ausschwenkbar angelenkt. Der Viereckrahmen kann diesbezüglich an seiner oberen Rahmenleiste am Großmarkt-Einkaufswagen angelenkt sein.The square frame can advantageously be swiveled out on the wholesale market shopping trolley hinged. The square frame can in this regard on its upper frame strip on Wholesale shopping carts be hinged.

Der abklappbare Teil der Rahmenleiste kann durch Nieten an dem nicht abklappbaren Teil der Rahmenleiste befestigt sein, damit ein unbefugtes Entfernen des Werbeblattes verhindert wird.The foldable part of the frame bar can not be riveted to the hinged part of the frame strip be attached to prevent unauthorized removal of the advertising leaflet is prevented.

Bei einer abgewandelten Ausführungsform braucht die doppelwandige durchsichtige Einstecktasche nicht die Stirnwand des fahrbaren Großmarkt-Einkaufswagen zu ersetzen, sondern kann an dieser befestigt sein.In a modified embodiment, the double-walled clear pocket not the front wall of the mobile wholesale shopping trolley to replace, but can be attached to this.

Nachfolgend wird anhand der Zeichnung eine Ausführungsform der Erfindung näher erläutert.An embodiment of the invention is described below with reference to the drawing explained in more detail.

Es zeigen Figur 1 : einen Großmarkt-Einkaufswagen mit der vorderen als durchsichtige Einstecktasche ausgebildeten Stirnwand in Schrägansicht und Figur 2 : einen vergrößerten Querschnitt entlang Schnittlinie II-II in Figur 1.FIG. 1 shows a wholesale market shopping trolley with the front one designed as a transparent pocket in an oblique view and figure 2: an enlarged cross section along section line II-II in FIG.

Der in Figur 1 in Schrägansicht dargestellte Großmarkt-Einkaufswagen 4 besitzt die übliche Größe und Form und hat eine am oberen Rand 7 schwenkbar angelenkte hintere Stirnwand 3.The wholesale market shopping trolley shown in an oblique view in FIG 4 has the usual size and shape and has a pivotably articulated on the upper edge 7 rear bulkhead 3.

Die vordere Stirnwand fehlt dagegen und ist ersetzt durch eine doppelwandige duchsichtige Eins-tecktasche 1, die aus einem Viereckrahmen 2 und zwei darin eingesetzten Kunststoffscheiben 9,9 besteht.The front end wall, on the other hand, is missing and has been replaced by a double-walled one Transparent pocket 1, which consists of a square frame 2 and two inserted in it Plastic disks 9.9 is made.

Die durchsichtigen Kunststoffscheiben 9,9 werden durch entsprechende Nuten 8,8 des Viereckrahmens 2 auf Abstand gehalten und schließen in dem dadurch geschaffenen Zwischenraum ein Werbeblatt 15 ein, welches ein- oder beidseitig beschriftet bzw. bebildert ist. Es können selbstverständlich auch zwei nur einseitig beschriftete, bzw. bebilderte Werbeblätter 15 verwendet werden, die mit ihren Leerseiten aneinander liegen.The transparent plastic disks 9.9 are replaced by corresponding Grooves 8.8 of the square frame 2 kept at a distance and close in the thereby created space an advertising sheet 15, which is labeled on one or both sides or is illustrated. Of course, two only one-sided inscribed, or illustrated advertising leaflets 15 are used, the blank pages against each other lie.

Die obere Rahmenleiste 6 des Viereckrahmens 2 kann mittels zwei miteinander fluchtenden Achszapfen an dem Viereckrahmen 2 angelenkt sein.The upper frame strip 6 of the square frame 2 can be connected to one another by means of two aligned axle journals be hinged to the square frame 2.

Die untere Rahmenleiste kann dagegen iiber ein in Richtung des Pfeils 10 abklappbares Teil 5 der Rahmenleiste verfügen, welches einen zeitweilig offenen Einsteckschlitz für das Werbeblatt 15 freigibt und im iibrigen aber verschlossen hält. Das abklappbare Teil 5 kann durch Nieten an dem übrigen nicht abklappbaren Teil der Rahmenleiste befestigt sein, so daß ein unbefugtes Herausziehen des Werbeblatts 15 ausgeschlossen ist.The lower frame bar, on the other hand, can be opened in the direction of the arrow 10 have hinged part 5 of the frame strip, which is a temporarily open Insertion slot for the advertising sheet 15 releases and the rest of it is closed holds. The foldable part 5 cannot be folded down by riveting on the rest Be part of the frame strip attached so that unauthorized pulling out of the advertising sheet 15 is excluded.

Der oben beschriebene Informations- und Werbeträger hat den Vorteil, daß er in keiner Weise irgendeine eigene Aufstellungsfläche in den ohnehin überfüllten großen Warenhäusern beansprucht, gleichzeitig aber beständig in der größten Nähe des Kunden verbleibt und unausweichlich in dessen Gesichtsfeld liegt.The information and advertising medium described above has the advantage of that he in no way had any of his own installation space in the already overcrowded large department stores, but at the same time always in close proximity of the customer remains and inevitably lies in his field of vision.

Darüber hinaus tritt noch der günstige Umstand hinzu, daß der gleiche Kunde, in dessen Gesichtsfeld die wagenseitige Hälfte der Einstecktasche liegt, auch noch dafür sorgt, daß die wagenabgewandte Seite der Einstecktasche durch das Herumfahren des Großmarkt-Einkaufswagens in das Gesichtsfeld anderer Kunden bewegt.In addition, there is the favorable fact that the same Customer in whose field of vision the half of the pocket on the side of the vehicle is located, also ensures that the side of the insert pocket facing away from the car through the Moving around the wholesale market shopping trolley into the field of vision of other customers.

Claims (7)

Ansprüche Informations- und Werbeträger gekennzeichnet durch - einen fahrbaren Großmarkt-Einkaufswagen (4), - dessen vordere Stirnwand -oder ein Teil derselben- aus einer doppelwandigen durchsichtigen Einstecktasche (1) besteht, - in der ein beschriftetes und/oder bebildertes Werbeblatt (15) untergebracht ist.Claims information and advertising media characterized by - a mobile wholesale market shopping trolley (4), - its front end wall - or a part the same - consists of a double-walled transparent pocket (1), in which a labeled and / or illustrated advertising sheet (15) is housed. 2. Informations- und Werbeträger nach Anspruch 1, dadurch gekennzeichnet, daß die Einstecktasche (1) aus einem Viereckrahmen (2) und zwei darin eingesetzten Kunststoffscheiben (9,9) besteht.2. Information and advertising medium according to claim 1, characterized in that that the pocket (1) consists of a square frame (2) and two inserted therein Consists of plastic disks (9,9). 3. Informations- und Werbeträger nach Anspruch 2, dadurch gekennzeichnet, daß eine Rahmenleiste des Viereckrahmens zur Schaffung eines zeitweilig offenen Einsteckschlitzes für das Werbeblatt (15) teilweise abklappbar (5,10) ausgebildet ist.3. Information and advertising medium according to claim 2, characterized in that that a frame strip of the square frame to create a temporarily open Insertion slot for the advertising sheet (15) is designed to be partially foldable (5, 10) is. 4. Informations- und Werbeträger nach Anspruch 3, dadurch gekennzeichnet, daß der Viereckrahmen (2) am Großmarkt-Einkaufswagen (4) ausschwenkbar angelenkt ist.4. Information and advertising medium according to claim 3, characterized in that that the square frame (2) is hinged to the wholesale shopping cart (4) so that it can be swiveled out is. 5. Informations- und Werbeträger nach Anspruch 4, dadurch gekennzeichnet, daß die obere Rahmenleiste (6) des Viereckrahmens (2) am Großmarkt-Einkaufswagen (4) angelenkt ist.5. Information and advertising medium according to claim 4, characterized in that that the upper frame strip (6) of the square frame (2) on the wholesale shopping cart (4) is hinged. 6. Informations- und Werbeträger nach den Ansprüchen 3 oder 5, dadurch gekennzeichnet, daß der abklappbare Teil (5) der Rahmenleiste durch Nieten an dem nicht abklappbaren Teil der Rahmenleiste befestigt ist.6. Information and advertising medium according to claims 3 or 5, thereby characterized in that the foldable part (5) of the frame strip by riveting on the not hinged part of the frame strip is attached. 7. Informations- und Werbeträger gekennzeichnet durch - einen fahrbaren Großmarkt-Einkaufswagen, - dessen eine Stirnwand eine doppelwandige durchsichtige Einstecktasche trägt, - in der ein beschriftetes und/oder bebildertes Werbeblatt untergebracht ist.7. Information and advertising media characterized by - a mobile one Wholesale market shopping trolley - one of the front walls is a double-walled transparent one Pocket carries - in which a labeled and / or illustrated advertising sheet is housed.
DE19833305378 1983-02-17 1983-02-17 INFORMATION AND ADVERTISING MEDIA Withdrawn DE3305378A1 (en)

Priority Applications (6)

Application Number Priority Date Filing Date Title
DE19833305378 DE3305378A1 (en) 1983-02-17 1983-02-17 INFORMATION AND ADVERTISING MEDIA
ZA84927A ZA84927B (en) 1983-02-17 1984-02-08 Information and advertising carrier
AU25754/84A AU2575484A (en) 1983-02-17 1984-02-15 Informations-und werbetrager
PCT/DE1984/000035 WO1984003385A1 (en) 1983-02-17 1984-02-15 Information and advertising support
EP84900968A EP0137025A1 (en) 1983-02-17 1984-02-15 Information and advertising support
IT19662/84A IT1173289B (en) 1983-02-17 1984-02-16 SUPPORT FOR INFORMATION AND ADVERTISING, IN PARTICULAR CART FOR PURCHASES FOR LARGE SUPERMARKET AND SIMILAR WAREHOUSES

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
DE19833305378 DE3305378A1 (en) 1983-02-17 1983-02-17 INFORMATION AND ADVERTISING MEDIA

Publications (1)

Publication Number Publication Date
DE3305378A1 true DE3305378A1 (en) 1984-09-06

Family

ID=6191017

Family Applications (1)

Application Number Title Priority Date Filing Date
DE19833305378 Withdrawn DE3305378A1 (en) 1983-02-17 1983-02-17 INFORMATION AND ADVERTISING MEDIA

Country Status (5)

Country Link
EP (1) EP0137025A1 (en)
DE (1) DE3305378A1 (en)
IT (1) IT1173289B (en)
WO (1) WO1984003385A1 (en)
ZA (1) ZA84927B (en)

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE3419660A1 (en) * 1984-05-25 1985-11-28 Wilhelm 4000 Düsseldorf Crombag Shopping basket
WO2013036964A1 (en) * 2011-09-09 2013-03-14 Bemis Manufacturing Company Shopping carts
WO2013112644A1 (en) * 2012-01-23 2013-08-01 Hill Katie Transparent shopping cart with embedded advertising and methods of manufacture and use of same
USD733388S1 (en) 2012-09-10 2015-06-30 Bemis Manufacturing Company Handle for shopping cart
US9174659B2 (en) 2012-09-10 2015-11-03 Bemis Manufacturing Company Handle for shopping cart
USD747587S1 (en) 2012-09-10 2016-01-12 Bemis Manufacturing Company Shopping cart

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104732897A (en) * 2013-12-18 2015-06-24 王世华 Advertisement frame of supermarket goods shelf

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB1484281A (en) * 1974-11-12 1977-09-01 Visual Motivation Ltd Shopping trolleys
DE2620711A1 (en) * 1976-05-11 1977-11-24 Fischer August Kg ADVERTISING MEDIA ON SHOPPING CART
US4261122A (en) * 1979-06-18 1981-04-14 Levine David E Storage and security frame assembly

Cited By (14)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE3419660A1 (en) * 1984-05-25 1985-11-28 Wilhelm 4000 Düsseldorf Crombag Shopping basket
US9682719B2 (en) 2011-09-09 2017-06-20 Bemis Manufacturing Company Shopping carts
WO2013036964A1 (en) * 2011-09-09 2013-03-14 Bemis Manufacturing Company Shopping carts
US9731742B2 (en) 2011-09-09 2017-08-15 Bemis Manufacturing Company Shopping cart
US9227646B2 (en) 2011-09-09 2016-01-05 Bemis Manufacturing Company Shopping cart with removable basket assembly
WO2013112644A1 (en) * 2012-01-23 2013-08-01 Hill Katie Transparent shopping cart with embedded advertising and methods of manufacture and use of same
USD733388S1 (en) 2012-09-10 2015-06-30 Bemis Manufacturing Company Handle for shopping cart
USD747587S1 (en) 2012-09-10 2016-01-12 Bemis Manufacturing Company Shopping cart
USD792674S1 (en) 2012-09-10 2017-07-18 Bernis Manufacturing Company Shopping cart
US9174659B2 (en) 2012-09-10 2015-11-03 Bemis Manufacturing Company Handle for shopping cart
USD796769S1 (en) 2012-09-10 2017-09-05 Bemis Manufacturing Company Shopping cart
USD874778S1 (en) 2012-09-10 2020-02-04 Bemis Manufacturing Company Shopping cart
USD886404S1 (en) 2012-09-10 2020-06-02 Bemis Manufacturing Company Basket for shopping cart
USD950881S1 (en) 2012-09-10 2022-05-03 Bemis Manufacturing Company Shopping cart

Also Published As

Publication number Publication date
ZA84927B (en) 1984-09-26
EP0137025A1 (en) 1985-04-17
WO1984003385A1 (en) 1984-08-30
IT1173289B (en) 1987-06-18
IT8419662A0 (en) 1984-02-16

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Legal Events

Date Code Title Description
8139 Disposal/non-payment of the annual fee