DE29917598U1 - Cigarette and cigarette packaging - Google Patents

Description

RICHTER, WERDERMANN & GERBAULET

EUROPEAN PATENT ATTORNEYS · PATENT ATTORNEYS EUROPEAN TRADEMARK ATTORNEYS HAMBURG · BERLIN

DIPL.-ING. JOACHIM RICHTER ■ BERLIN DIPL.-ING. HANNES GERBAULET · HAMBURG DIPL.-ING. FRANZ WERDERMANN ■ - 1986

NEW WALL IO KURFÜRSTENDAMM

2O354 HAMBURG IO719 BERLIN

<& (O4O) 34 OO 45/34 OO 56 &phgr; (O3O) 8 82 74 TELEFAX (O4O) 35 24 I5 TELEFAX (O3O) 8 82 32

IN COOPERATION WITH MAINITZ & MAINITZ LAWYERS · NOTARIES

oursign HAMBURG

YOUR FILE OUR FILE

B 99392 III 5436iii October 5, 1999

Applicant: BENKHARDT, Axel

Avenariusstrasse 16

D-22587 Hamburg Title: Cigarette and cigarette packaging

The invention relates to a cigarette with or without a filter, consisting of a paper tube made of cigarette paper with thread-cut, densely filled tobacco and a cigarette packaging.

It is known to make cigarettes from a paper tube made of cigarette paper with a tobacco filling. Cigarette paper is made from fine, almost smokeless paper of a certain porosity, which ensures that the tobacco burns well without changing its taste. Cigarette paper is made from rags and cellulose. In addition to normal cigarettes, filter cigarettes are also known.

When making filter cigarettes, the filter machine places a double filter between every two sections. The coating comes from the mouthpiece reel and is glued on.

It is also known to house cigarettes in packaging which is designed as a hinged box with a bowl-shaped base part and a bowl-shaped lid part of the same size, with the lid part being held to the base part by a hinge, or which consists of a box-shaped packaging body with four side walls, a base part and a lid part which is designed as a closure flap. All cigarette packaging has the disadvantage that their packaging bodies have information and advertising from the respective sales company or manufacturer on their side walls and/or base part and/or lid part, but no advertising for other products from other companies.

The object of the present invention is to create an advertising-effective cigarette and an advertising-effective cigarette packaging that not only appeals to consumers but also to third parties more effectively with advertising information and also offers third parties the opportunity to advertise their products on the cigarette paper and/or cigarette packaging. A combination of manufacturer-third party advertising is also conceivable. For example, Ferrari presents the new racing car on the West box as an advertisement, and at the same time the West logo is on this Ferrari car. Furthermore, the cigarette paper used to make the cigarette should be adaptable to the color of other objects and suitable for arranging the packaging on a vertical surface.

This object is achieved with a cigarette according to the type specified at the outset, which has the features specified in claims 1, 2, 3, 4, 5 and 6, and with a cigarette package according to claims 15 and 16 and with a holder for the package according to claims 21 and 22.

According to an embodiment of the invention according to claim 1, the paper tube of the cigarette and/or only the filter piece of the cigarette consists of a cigarette paper colored by means of a food coloring or coated on the outside.

In the embodiment according to claim 2, the outer wall surface of the paper tube of the cigarette is designed as an advertising medium and is printed with advertising materials and advertising instructions in a wide variety of colors.

The embodiment according to claim 3 provides that the paper tube of the cigarette consists of a cigarette paper colored by means of a food coloring or coated on the outside, wherein the outer wall surface of the paper tube is designed as an advertising medium and is printed with advertising materials and advertising instructions in a wide variety of colors.

The cigarette according to claim 4 consists in a manner known per se of a paper tube made of cigarette paper with thread-cut, densely filled tobacco. In this embodiment, a second paper tube made of a

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cigarette paper colored with food coloring or coated on the outside. In this embodiment, the cigarette consists of two paper tubes, whereby the paper tube that is pushed on and/or just the filter piece of the cigarette can be used in a variety of colors, so that the cigarette smoker has the option of giving the cigarette the color he wants by inserting and pushing on the paper tube that is colored or coated in the desired color.

The embodiment according to claim 5 is also based on the cigarette known per se, which is also provided with a second paper tube pushed on, whereby the second paper tube is designed as an advertising medium and is printed on the outside with advertising material and advertising instructions in a wide variety of colors.

The cigarette according to claim 6 also has a second paper tube pushed onto the first paper tube of the cigarette, made of a cigarette paper colored by means of a food coloring or coated on the outside, but in this embodiment the outer wall surface of the second paper tube is designed as an advertising medium and printed with advertising materials and advertising instructions in a wide variety of colors.

Due to the inventive design of the cigarette, it is possible to offer it to the female or male smoker in all possible colors, so that adaptation to predetermined colors is possible if the smoker prefers the color of the cigarette, e.g.

an object with the same or a different color is to be matched. For example, it is possible to give the cigarette paper tube a black color so that it can be matched to, for example, a black item of clothing or the black paintwork of a motor vehicle. Food coloring or any type of color, synthetic and natural colors, that are harmless and not hazardous to health are used to color the paper tubes. For example, all known food colorings can be used to color cigarette paper. In addition to natural colorings, synthetic or genetically modified colorings can also be used, i.e. all colorings that are permitted for food and/or harmless, non-flammable and not hazardous to health can be used.

The packaging for cigarettes consists of a packaging body with four side walls, a base part and a lid part that closes the interior of the pack. At least one side wall surface of the packaging body is designed as a carrier for third-party advertising, i.e. advertising spaces are provided on the packaging that are to be used by company entrepreneurs and manufacturers to advertise their own products.

The design of the cigarette or cigarette packaging with advertising information on the outer wall surface of the paper tube of the cigarette or the packaging enables the private and commercial use of the cigarette and, where appropriate, the cigarette packaging for advertising purposes. Any type of print, graphic, design, even in a variety of colors, in

Font, images, numbers, e.g. in the form of a logo or private lettering can be used here. References to a telephone number for a partnership or a prize draw or for the sale of a motor vehicle or for any type of sales/orders or other products, but also personalities or cartoon characters/licensed characters, any type of event (e.g. sporting events, trade fairs), any type of reference can be printed on the outer wall of the cigarette paper tube or the packaging (here the outer wall and/or inner wall). The cigarette papers or packaging are printed in a known manner using known processes. Food coloring is preferably used as the printing inks for printing the cigarette papers.

Advertising information/information of any kind etc. can not only be printed on the cigarette packaging, but can also be glued on (stickers).

The advertising information, motifs, graphics, design, personalities, cartoon characters/licensed characters, any kind of information, events or logos applied to the paper tube of the cigarette or on the cigarette packaging can also be limited. For example, a very specific car model can be sold for one month in the form of an image and/or in connection with a corresponding logo, which is applied to the paper tubes of cigarettes or on the packaging, so that the period of advertising is limited to a predetermined time. The limitation can also refer to the number of pieces. Any kind of limitation is possible. The

Finished or unfinished paper tubes that are coloured and/or printed with advertising information, motifs or logos can be offered for sale individually or in a separate box, e.g. cigarette pack, as so-called cigarette accessories or can be added to the cigarette packaging as a sales-promoting addition, whereby the arrangement of the paper tubes can be made e.g. behind the packaging film in or on the cigarette pack.

Cigarettes that are rolled by hand can also be made from cigarette papers that are designed and printed in the same way as machine-made cigarettes. However, not only can the cigarette paper be colored and/or printed with advertising, but in the case of filter cigarettes, the paper surrounding the filter can also be colored and/or printed with advertising.

The embodiment in which a second paper tube is pushed onto the cigarettes has the advantage that this push-on tube, which is also made of cigarette paper, is pushed onto the cigarette made of white cigarette paper, whereby this second push-on tube can be provided with advertising texts, prints or logos. The paper tube can be of any thickness; thin-walled and thick-walled paper tubes can be used. The length of these push-on paper tubes can correspond to the length of the cigarette, but can also be shorter. If the length is the same as the cigarette, it is advantageous if the mouthpiece side is not covered by the push-on tube. It is also possible for the

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both paper tubes together have the same thickness, which corresponds to the thickness of the paper tube of the cigarette, so that when smoking the same combustion is achieved as with a normal cigarette, i.e. no more cigarette paper is burned, but the amount of cigarette paper in the two paper tubes should correspond to the amount of cigarette paper in a normal cigarette. The cigarette papers in the two paper tubes are kept in such a way in terms of their thickness that the total thickness of the cigarette paper corresponds to that of a normal cigarette. The cigarette papers in the two paper tubes should maintain the weight of the cigarette paper used in known cigarettes. A single-colored or multi-colored design of the cigarette paper for this second paper tube is also possible. After this second paper tube has been pushed on, it can remain on the cigarette during smoking. However, it is also possible to pull the second paper tube off the cigarette before using it. In this case, the second paper tube does not have to be made of cigarette paper, but can also be made of any type of material, e.g. plastic, fabric, foil, glass or fiberglass, metal, cardboard.

The invention does not only apply to machine-made cigarettes or hand-rolled cigarettes, but also to cigars or cigarillos, provided they are provided with a wrapper made of paper or the like, whereby this wrapper can be colored and/or provided with an advertising notice. If this wrapper is made of cigarette paper, then this wrapper can remain on the cigar or cigarillo. However, if this paper tube is made of another material, then it must be removed before using the cigar or cigarillo.

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Advantageous embodiments of the invention are specified in the subclaims.

A particularly advantageous embodiment is that flavorings are added to the cigarette paper of the first paper tube and/or the second paper tube, making any scent or flavor possible, such as strawberry or vanilla. It is also possible to add flavorings to the tobacco.

All volatile compounds that can be detected using the odor formulations can be used as flavorings. Preferably, all flavorings that are used in conjunction with food and are harmless are used.

According to a further embodiment of the invention, the packaging, such as a box for cigarettes or can-like containers, is arranged in a container-like holder which corresponds to the shape and dimensions of the packaging, wherein the packaging can consist of cardboard, paperboard, plastic or other suitable materials, including metallic materials.

Furthermore, according to the invention, an embodiment is provided according to which the packaging, such as a cigarette box or can-like container, is arranged in a container-like holder which corresponds to the shape and dimensions of the packaging and which consists of cardboard, paperboard, plastic or other suitable materials and also of metallic materials, and which has on its outer wall surface

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as advertising space, logos, motifs, images or company emblems, whereby the advertising information is printed and/or applied as a sticker on the outer wall surface of the holder, either permanently or detachably.

The holder itself consists of a molded body with four side walls and a base section and is open at the top. This holder is used to hold a cigarette pack and has the appropriate dimensions and design for this purpose.

A further embodiment of the holder provides that it consists of a cylindrical or oval shaped body which has a base part and is open at the top and/or a hinged lid part and serves to hold a beverage can.

The molded body of the holder for packaging, such as a cigarette pack or beverage can, is made of a crystal-clear material, although other materials can also be used to manufacture the holder.

According to a further embodiment, the shaped body of the holder for the packaging, such as cigarette packets or drinks cans, consists of an inflatable cover which, when inflated, corresponds to the shape and dimensions of the cigarette packet or drinks can, forming an interior space that accommodates the cigarette packet or drinks can, the inflatable cover being made of a plastic film. This inflatable cover is also provided with advertising information on the outside wall.

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The advertising notices applied or attached to the outside wall of the bracket can be printed or stuck on in the form of separate stickers. It is also possible to provide the bracket with a three-dimensional, two-, three- or multi-dimensional advertisement (text / numbers / comics / motifs) on the outside wall.

In order to be able to attach the holder to a vertical or horizontal wall (any surface), the holder is provided with a fastening device. This fastening device can consist of a suction cup, a Velcro fastener; a magnetic holder is also possible. Ring-shaped clamps or other fastening devices are also possible.

The holder can also be equipped with a light source and a power source.

Embodiments of the invention are explained in more detail below with reference to the drawings.

Fig. 1 in an enlarged diagrammatic view a cigarette

consisting of a paper tube made of cigarette paper with a colour coating applied to the outer wall surface of the paper tube,

Fig. 2 is an enlarged vertical section along line Il - Il

in Fig. 1,

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12

Fig. 3 is an enlarged diagrammatic view of a cigarette with

a paper tube made of cigarette paper with an advertising print applied to the outside wall,

Fig. 4 is an enlarged diagrammatic view of a cigarette from

a first paper tube made of cigarette paper and with a second paper tube made of cigarette paper not yet pushed onto the first paper tube,

Fig. 5 is an enlarged vertical section according to Fig. 4 but with the second paper tube pushed onto the first paper tube, and

Fig. 6 shows a cigarette pack in a diagrammatic view

with advertising on the outside wall, and

Fig. 7 shows a cigarette pack in a diagrammatic view

with advertising on the packaging,

Fig. 8 shows a cigarette pack in a diagrammatic view

and an associated holder,

Fig. 9 shows a perspective view of a beverage can with a

appropriately designed bracket and

Fig. 10 shows a vertical longitudinal section of an inflatable holder for a cigarette pack or a beverage can.

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In Figs. 1 to 5, 10 designates a cigarette which can be provided with or without a filter and which consists of a paper tube 11 made of cigarette paper. The interior of the paper tube 11 receives thread-cut, densely filled tobacco 12. The cigarette paper 15 for the paper tube 11 of the cigarettes 10 preferably consists of a fine, almost smokeless paper of a certain porosity, whereby this paper enables the tobacco to burn well without any change in taste. Such a cigarette paper 15 consists of rags and cellulose.

In the cigarette 10 according to Fig. 1 and 2, the paper tube 11 consists of a cigarette paper 15 colored by means of a food coloring or coated on the outside, the colored coating being indicated at 20.

The outer wall surface 11a of the paper tube 11 is designed as an advertising medium and is printed with advertising material or advertising instructions 30, whereby this printing can be done in a wide variety of colors. It is possible to start with a cigarette with a paper tube 11 made of white cigarette paper 15. This white cigarette paper 15 is then printed on the outer wall with advertising instructions in a color that makes the advertising instructions stand out from the white cigarette paper. If, on the other hand, a paper tube made of cigarette paper is used in which the cigarette paper is colored using a food coloring or provided with a color coating, then the advertising material printing 30 is in a different color so that the advertising instruction stands out from the color of the paper tube 11.

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If, on the other hand, the paper tube 11 is made of a dyed or color-coated cigarette paper 15, then the advertising print is colored in such a way that the advertising print stands out from the color of the paper tube.

The embodiment shown in Fig. 5 also assumes a cigarette 10 with or without a filter, which consists of a paper tube 11 made of cigarette paper 15 and in which thread-cut tobacco 12 is tightly filled. In this embodiment, a second paper tube 111 made of cigarette paper 115 is pushed onto the paper tube 11 of the cigarette 10. The dimensions or diameter of the second paper tube 111 is such that when pushed on, the second paper tube 111 is held firmly and securely on the first paper tube 11 of the cigarette 10.

According to a first embodiment, the cigarette paper 115 from which the second paper tube 111 is made is colored using a food coloring or coated on the outside with a food coloring. In this way, it is possible to subsequently color cigarettes with white cigarette paper by pushing a colored second paper tube 111 onto the paper tube 11 of the cigarette 10. The female or male smoker can thus be provided with a number of paper tubes 111 in a wide variety of colors, so that each smoker can color their cigarettes themselves, according to their own taste.

This second paper sleeve 111 pushed onto the first paper sleeve 11 can also be provided with advertising material on its outer wall surface 111a.

or advertising notices 30 that are printed on the cigarette paper 115 from which the second paper tube 111 is made. These advertising prints can be applied in a wide variety of colors, each in accordance with the respective color of the cigarette paper 15 from which the first paper tube 11 is made. The color of the printed advertising notices is, however, such that the advertising notices stand out from the respective color of the cigarette paper 15 of the first paper tube 11, regardless of whether the cigarette paper 15 is white or another color.

According to a further embodiment, both the cigarette papers 15, 115 for the paper tubes 11, 111 of the cigarettes 10 and the tobacco 12 can be mixed with flavorings, which are indicated at 25 in Fig. 1.

Fig. 6 shows a conventional cigarette pack 50, which consists of a packaging body 51 made of cardboard, paperboard or the like and is cuboid-shaped. The packaging body 51 has four side walls 52, 53, 54, 55, a base part 56 and a lid part 57, which is hinged to the rear wall 53. The interior of the pack 58 accommodates a number of cigarettes 10. At least one of the side walls (outer walls and/or inner walls) of the packaging body 51 and/or the base part 56 and/or the lid part 57 (outer wall and/or inner wall) is designed, printed or glued as a carrier 60 for advertising information 65 or any type of information, events, business, prize draws, mediations (private and commercial) or the like.

The packaging film 70 made of transparent material which is arranged in the interior 58 of the packaging body 51 and envelops the packaged goods, which is transformed into two parts when the cigarette packet is opened and can then be removed, can also be designed as a carrier for advertising information or information/events of any kind, etc. (Fig. 6).

The packaging film 70 can be provided with advertising/information/events/prices etc. on both the outer wall surface and the inner wall surfaces, either printed and/or glued on or provided with corresponding stickers or any other type of application.

It is also possible to insert a carrier 75 with advertising/instructions etc., printed and/or removable as a sticker, max. in the size of the packaging film, between the side walls of the cigarette pack and the packaging film (Fig. 6).

The outer wrapping surrounding the packaging, made of a crystal-clear, transparent or opaque or otherwise designed film, which is provided with a tear thread or strip to make it easier to open the wrapping, can also serve as a carrier 60 for advertising information 65 and is printed on the outside or inside with advertising information 65 of all kinds corresponding to the inner packaging film 70, the print being applied to the inside of the wrapping film 80 in such a way that the advertising information is legible when the packaging is viewed from the outside or that printed logos or the like are legible (Fig. 7).

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The invention also extends to any type of packaging (tins, wooden boxes, etc.) for cigars or cigarillos, i.e. any type of packaging/packaging film for cigarettes or cigarillos can be designed with advertising notices/instructions/events of any kind etc. for third parties/companies on their side walls, base and/or lid part.

For receiving and storing the cigarette / lighter box or a beverage can in a special container and for attaching the cigarette / lighter box or a beverage can to a vertical and / or horizontal wall surface (window or anywhere else on a surface), the packaging is arranged and held in a container-like holder 200 which corresponds to the shape and dimensions of the packaging or only a part of the packaging or is larger, longer, wider, thicker than the packaging and which consists of leather, acrylic, fabric, paperboard, cardboard, glass, porcelain, plastic or other suitable materials and also of metallic materials. The outer wall surface 201a and/or the side surface / bottom surface / cover part of the holder 200 is designed as an advertising surface 60' or as a surface for writing, numbers, comics, motifs and is provided with advertising information 60", such as logos, numbers, motifs, images or company logos. These advertising information 60" can be printed on the outer wall surface 201a (in the case of a transparent holder also on the inner wall surface) and/or side surface / bottom surface / cover part of the holder 200 and/or be attached as a sticker or any other type of application (e.g. engraving, punched) on the outer wall surface / side surface / bottom surface / cover part, either permanently or detachably.

The holder 200 for holding a cigarette packet 50 consists, according to Fig. 8, of a molded body 210 with four side walls 201, 202, 203, 204 and a base part 205. The molded body 210 is open at the top. The molded body can also be provided with a (hinged) lid part 280, e.g. corresponding to the lid part of the cigarette packet. The rear surface of the lid then serves, e.g., as a fastening device - Velcro fastener with self-adhesive strips if it remains folded out to the rear. This upper opening 206 forms the insertion opening for the cigarette packet in the molded body 210 of the holder 200.

A holder 300 of any type and shape, thickness, length, width, size, fixed or detachable for a lighter, with or without a lid part and with or without fastening device of any type, made of any suitable material, can also be arranged on the holder or support 200 for a cigarette pack.

The shape of the holder for a cigarette pack can also be extended to the size of a lighter, so that a lighter can be inserted into this holder in addition to the cigarette pack.

Fig. 9 shows a further embodiment of a holder 200' for beverage cans. This holder 200' consists of a cylindrical or oval shaped body 210', which is provided with a base part 201'. This shaped body 210' is also open at the top. However, it can also be provided with a hinged lid part.

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The dimensions of the holder 200, 200' can also be such that the packaging held by the holder, such as cigarette packets, lighters or drinks cans, protrudes from the holder with an upper section so that the packaging can be safely grasped. The holder 200' is also designed on the outside wall side (if transparent also on the inside wall side) as an advertising space 60' for the inclusion of advertising information or with any type of writing, numbers, comics, motifs.

The molded body 210, 210' of the holder 200, 200' for the packaging, such as cigarette pack 50, lighter or drinks can 50', is preferably made of a crystal-clear material so that the numbers, writing and advertising information attached to the packaging can be seen through the holder. In addition, it is possible to provide the packaging with additional advertising information, which is then attached in such a way that the advertising attached to the packaging is not covered. The molded bodies 210, 210' can also be made of any other material.

According to a further embodiment according to Fig. 10, the molded body 210, 210' of the holder 200, 200' for the packaging, such as cigarette pack 50, lighter or beverage can 50', consists of an inflatable cover 220 which, when inflated, corresponds to the shape and dimensions of the cigarette pack 50, lighter or beverage can 50' or a part thereof, forming an interior space 225 which accommodates the cigarette pack, lighter or beverage can, wherein the inflatable cover 220 consists of a plastic film and is provided with a valve 221 in order to be able to fill the cover with air before use.

The inflatable cover can also be any color and consist of several chambers. The inflatable cover can also be double-sided, so that sand, ash, liquid or objects or advertising can be placed/attached between them. This can be fixed or wobbly.

The writing, numbers, advertising applied to the outer wall surface / inner wall surface, side surface, base part, cover part of the holder 200, 200' can also be designed in a three-dimensional manner, i.e. the holder is then provided on the outer wall side with a three-dimensionally designed two- or three-dimensional or multi-dimensional advertisement / writing / number.

The font, number and advertising may also be limited.

In order to be able to attach the holder 200, 200' to a horizontal, vertical wall (window, computer, car or anywhere where there is a surface), the holder is provided with a fastening device, e.g. with a suction cup 250. This can be arranged on the outer wall surface, side wall surface, base part or cover part. However, any type of fastening device of different design can also be used, such as a magnetic holder, a Velcro connection (with self-adhesive strip on one side), self-adhesive or snap or clamp connections, whereby in these embodiments corresponding counterparts must be attached to the vertical / horizontal wall / surface to which the holder is to be attached (Fig. 8).

In addition, it is also possible to provide the holder 200, 200' with a light source 260 and a power source 261, e.g. in the form of a battery, in order to be able to use these light sources to illuminate the advertising / numbers, writings attached to the outer wall surface or to draw attention to the advertising.

The container-like packaging made of any kind of material, also inflatable, in the form of a cigarette packet (also extended to the size of a lighter), lighter or drinks can or a part thereof with or without a lid part can also be designed with or without a fastening device. This container-like packaging can, for example, be carried in the hand or kept in a shirt pocket.

The outer walls / side walls / bottom wall / lid part (inner wall, if transparent) can then be decorated with any type of writing, number, motif, advertising information, logos, comics, etc. Printed or glued on, or any type of application is possible. A plastic design can also be attached permanently or detachably.

Any type of fastening device can be used to which only the cigarette packet itself can be attached. Corresponding counterparts can then also be attached to the packet. A chain for fastening is also conceivable.

Claims (41)

1. Cigarette with or without a filter, consisting of a paper tube made of cigarette paper with thread-cut, densely filled tobacco, characterized in that the paper tube ( 11 ) of the cigarette ( 10 ) consists of a cigarette paper ( 15 ) colored by means of a food coloring or coated on the outside. 2. Cigarette with or without a filter, consisting of a paper tube made of cigarette paper with thread-cut, densely filled tobacco, characterized in that the outer wall surface ( 11a ) of the paper tube ( 11 ) is designed as an advertising medium and is printed with advertising materials and advertising instructions ( 30 ) as well as instructions of any kind in a wide variety of colors. 3. Cigarette with or without a filter, consisting of a paper tube made of cigarette paper with thread-cut, tightly filled tobacco, characterized in that the paper tube ( 11 ) of the cigarette ( 10 ) consists of a cigarette paper ( 15 ) colored by means of a food coloring or coated on the outside, and that the outer wall surface ( 11a ) of the paper tube ( 11 ) is designed as an advertising medium and is printed with advertising materials and advertising instructions ( 30 ) as well as instructions, graphics and the like of any kind in a wide variety of colors. 4. Cigarette with or without a filter, consisting of a paper tube made of cigarette paper with thread-cut, densely filled tobacco, characterized in that a second paper tube ( 111 ) made of a cigarette paper ( 115 ) colored by means of a food coloring or coated on the outside is pushed onto the first paper tube ( 11 ) of the cigarette ( 10 ). 5. Cigarette with or without a filter, consisting of a paper tube made of cigarette paper with thread-cut, densely filled tobacco, characterized in that a second paper tube ( 111 ) is pushed onto the first paper tube ( 11 ) of the cigarette ( 10 ), the outer wall surface ( 111a ) of which is designed as an advertising medium and is printed with advertising materials and advertising instructions ( 30 ) as well as instructions, graphics and the like of any kind in a wide variety of colors. 6. Cigarette with or without a filter, consisting of a paper tube made of cigarette paper with thread-cut, tightly filled tobacco, characterized in that a second paper tube ( 111 ) made of cigarette paper ( 115 ) colored by means of a food coloring or coated on the outside is pushed onto the first paper tube ( 11 ) of the cigarette ( 10 ), wherein the outer wall surface ( 111a ) of the second paper tube ( 111 ) is designed as an advertising medium and is printed with advertising materials and advertising instructions ( 30 ) as well as instructions, graphics and the like of any kind in a wide variety of colors. 7. Cigarette according to one of the preceding claims 1 to 6, characterized in that flavorings ( 25 ) are added to the cigarette paper ( 15 ; 115 ) of the first paper tube ( 11 ) and/or the second paper tube ( 111 ). 8. Cigarette according to one of the preceding claims 1 to 7, characterized in that flavorings ( 25 ) are added to the tobacco ( 12 ). 9. Cigarette according to one of the preceding claims 1 to 8, characterized in that the second paper tube ( 111 ) has a length corresponding to the length of the first paper tube ( 11 ). 10. Cigarette according to one of the preceding claims 1 to 9, characterized in that the second paper tube ( 111 ) has a length shorter than the length of the first paper tube ( 11 ). 11. Cigarette according to one of the preceding claims 1 to 10, characterized in that the cigarette papers ( 15 , 115 ) of the two paper tubes ( 11 , 111 ) together have a weight which corresponds to the weight of the cigarette paper ( 15 ) of a commercially available cigarette. 12. Cigarette according to one of the preceding claims 1 to 11, characterized in that the cigarette papers ( 15 , 115 ) of the two paper tubes ( 11 , 111 ) have the same thickness. 13. Cigarette according to one of the preceding claims 1 to 12, characterized in that the cigarette papers ( 15 , 115 ) of the two paper tubes ( 11 , 111 ) have different thicknesses. 14. Cigarette according to one of claims 12 or 13, characterized in that the total thickness of the cigarette papers ( 15 , 115 ) of the two paper tubes ( 11 , 111 ) corresponds to the thickness of the cigarette paper ( 11 ) of the commercially available cigarette. 15. Packaging, in particular a box for cigarettes, consisting of a packaging body with four side walls, a base part and a lid part which can close the interior of the pack and with or without a packaging film arranged in the interior of the packaging body and enveloping the contents of the pack and with or without an outer wrapping made of a crystal-clear, transparent or opaque film surrounding the packaging, characterized in that at least one side wall outer surface ( 52 , 53 , 54 , 55 ) and/or side wall inner surface of the packaging body ( 51 ) and/or base part ( 56 ) and/or lid part ( 57 ) as well as side wall outer and/or side wall inner surface is designed as a carrier for third-party advertising. 16. Packaging, in particular a box for cigarettes, consisting of a packaging body with four side walls, a base part and a lid part that can close the interior of the pack, and with or without a packaging film arranged in the interior of the packaging body and enveloping the contents of the pack, and with or without an outer wrapping made of a crystal-clear, transparent or opaque film that surrounds the packaging, characterized in that the packaging body ( 51 ) accommodates cigarettes ( 10 ) with the features of one of claims 1 to 14 and that at least one side wall outer surface ( 52 , 53 , 54 , 55 ) and/or side wall surface of the packaging body ( 51 ) and/or the base part ( 56 ) and/or the lid part ( 57 ) is designed as a carrier for third-party advertising. 17. Packaging according to one of claims 15 or 16, characterized in that the packaging film ( 70 ) or the outer wrapping film surrounding the packaging, preferably made of a clear, transparent, crystal-clear or opaque material, is designed as a carrier for third-party advertising which is printed and/or glued onto the packaging film ( 70 ) or onto the wrapping film ( 80 ). 18. Packaging according to claim 17, characterized in that the outer wall surface and/or the inner wall surface of the packaging film ( 70 ) or the wrapping film ( 80 ) is designed as a carrier for third-party advertising which is printed and/or glued on. 19. Packaging, in particular a box for cigarettes, consisting of a packaging body with four side walls, a base part and a lid part that can close the interior of the pack, and with or without a packaging film arranged in the interior of the packaging body and enveloping the contents of the pack and with or without an outer wrapping made of a crystal-clear, transparent or opaque film surrounding the packaging, characterized in that between the side walls ( 52 , 53 , 54 , 55 ) of the packaging body ( 51 ) and the packaging film ( 70 ) in the interior ( 58 ) of the packaging body ( 51 ) there is arranged at least one carrier blank ( 75 ), which is printed with third-party advertising, such as advertising information or the like, and/or is firmly or detachably glued as a sticker to the packaging film ( 70 ). 20. Packaging according to claim 19, characterized in that the size of the carrier blank ( 75 ) is smaller than or equal to the area of the packaging film ( 70 ). 21. Packaging according to one of claims 15 to 20, characterized in that the packaging, such as a box for cigarettes, is arranged in a container-like holder ( 200 ) which corresponds to the shape and dimensions of the packaging and which consists of cardboard, paperboard, glass, acrylic, porcelain plastic or other suitable materials and also of metallic materials. 22. Packaging according to one of claims 15 to 20, characterized in that the packaging, such as a cigarette box, is arranged in a container-like holder ( 200 ) which corresponds to the shape and dimensions of the packaging and which consists of cardboard, paperboard, plastic or other suitable materials and also of metallic materials and which is provided on its outer wall surface ( 201a ) as an advertising surface ( 60 ') with advertising information ( 60 "), such as logos, motifs, images or company logos, which are printed and/or applied as stickers and/or by any type of application to the outer wall surface ( 201a ) of the holder ( 200 ) in a fixed or detachable manner. 23. Packaging according to one of claims 21 and 22, characterized in that the holder ( 200 ) consists of a shaped body ( 210 ) with four side walls (201, 202, 203, 204) and a base part ( 205 ) and is open at the top and serves to accommodate a cigarette pack ( 50 ). 24. Packaging according to one of claims 21 and 22, characterized in that the holder ( 200 ') consists of a cylindrical or oval shaped body ( 210 ') which has a base part ( 201 ') and is open at the top and serves to receive a beverage can ( 50 '). 25. Packaging according to one of claims 15 to 24, characterized in that the shaped body ( 210 ; 210 ') of the holder ( 200 ; 200 ') for the packaging, such as cigarette pack ( 50 ) or beverage can ( 50 '), consists of a crystal-clear material. 26. Packaging according to one of claims 15 to 24, characterized in that the shaped body ( 210 ; 210 ') of the holder ( 200 ; 200 ') for the packaging, such as cigarette pack ( 50 ) or beverage can ( 50 '), consists of an inflatable cover ( 220 ) which, in the inflated state, corresponds to the shape and dimensions of the cigarette pack ( 50 ) or the beverage can ( 50 ') to form an interior space ( 225 ) accommodating the cigarette pack or the beverage can, wherein the inflatable cover ( 220 ) consists of a plastic film. 27. Packaging according to one of claims 15 to 26, characterized in that the holder ( 200 ; 200 ') is provided on the outer wall side with a plastically designed two- or three- or multi-dimensional advertisement. 28. Packaging according to one of claims 15 to 27, characterized in that the holder ( 200 ; 200 ') is provided with a fastening device, such as a suction cup ( 250 ), magnet, Velcro connection or the like. 29. Packaging according to one of claims 15 to 28, characterized in that the holder ( 200 ; 200 ') is provided with a lighting means ( 260 ) and a power source ( 261 ). 30. Packaging according to one of claims 15 to 29, characterized in that the packaging is designed as a box made of cardboard, paperboard, or as a tin or as a wooden box or crate for cigarettes, cigars or cigarillos. 31. Packaging according to one of claims 15 to 30, characterized in that the packaging, such as a box for cigarettes, is arranged in a container-like holder ( 200 ) which consists of cardboard, paperboard, plastic, acrylic, glass, porcelain or other suitable materials and also of metallic materials, that the holder ( 200 ) consists of a shaped body with four side walls and a base part and is open at the top and serves to accommodate a cigarette box and a lighter. 32. Packaging according to one of claims 15 to 31, characterized in that the packaging, such as a box for cigarettes, is arranged in a container-like holder ( 200 ) which consists of cardboard, paperboard, plastic or other suitable materials and also of metallic materials, that the holder ( 200 ) consists of a shaped body with four side walls, a base part and a hinged lid part ( 280 ) and serves to accommodate a cigarette box and a lighter. 33. Packaging according to one of claims 15 to 32, characterized in that the packaging, such as a box for cigarettes, is arranged in a container-like holder ( 200 ) which consists of cardboard, paperboard, plastic or other suitable materials and also of metallic materials, that the holder ( 200 ) consists of a shaped body with four side walls and a base part and is open at the top and serves to accommodate a cigarette box and on this holder a further holder ( 300 ) of any type and shape, thickness, size, width, length with or without a lid part, fixed or detachable is arranged for holding a lighter. 34. Packaging according to one of claims 15 to 33, characterized in that the packaging, such as a box for cigarettes, is arranged in a container-like holder ( 200 ) which consists of cardboard, paperboard, plastic or other suitable materials and also of metallic materials, that the holder consists of a shaped body with four side walls, a base part and a hinged lid part ( 280 ) and serves to hold a cigarette box and on this holder a further holder ( 300 ) of any type and shape, thickness, size, width, length with or without lid part, is arranged fixedly or detachably for holding a lighter. 35. Packaging according to one of claims 15 to 34, characterized in that the holder consists of a cylindrical or oval shaped body which has a base part and a hinged lid part ( 280 ) and serves to hold a beverage can. 36. Packaging according to one of claims 15 to 35, characterized in that the shaped body of the holder for the packaging, such as a cigarette box or cigarette box and a lighter or lighter or drinks can, consists of a crystal-clear material. 37. Packaging according to one of claims 15 to 36, characterized in that the inflatable cover consists of several chambers and can accommodate any color. 38. Packaging according to one of claims 15 to 37, characterized in that the inflatable cover is double-sided, so that objects and/or advertising materials, such as sand, ash, liquid or solid material, can be placed between them or attached firmly or in a wobbly manner. 39. Packaging according to one of claims 15 to 38, characterized in that the holder is provided with a fastening device of any type which can be attached to any surface (wall, window, computer, car, clothing, chain, etc.). 40. Packaging according to one of claims 15 to 39, characterized in that the holder consists of a shaped body with four side walls, a base part and a lid part and is provided with a fastening device which is arranged on one of the side walls or the base part or the lid part. 41. Cigarette packet, characterized in that it can be fixed or glued to any surface by means of any type of fixing device.