DE202011102953U1 - Advertising medium, in particular for a ribbon of goods, and career - Google Patents

Abstract

Advertising medium for attaching an advertising message to an object, in particular on a product line of a cash register, with a flexible substrate, with a 3D hologram which is formed in and / or on the substrate, with an adhesion functional layer which is on at least one side of the substrate is formed at least over a partial area of the substrate and which is designed to form a fixed detachable connection of the advertising medium to the object, the functional layer generating the connection between the advertising medium and the object essentially via van der Waals forces.

Description

FIELD OF THE INVENTION

The present invention relates to an advertising medium, in particular for merchandise belts. The invention further relates to a treadmill.

TECHNICAL BACKGROUND

Advertising is an elementary part of human communication, eg. In social interaction, to attract individual attention or associations with a product, win favor, initiate social exchanges, or influence decisions.

Advertising can be brought to people by means of various media. For example, stickers are widely used as an advertising medium. Stickers as advertising media, also known as adhesive labels, are flexible in their handling, easy to purchase and cost-effective. Nevertheless, stickers have some disadvantages. Stickers are very difficult to remove again from the object on which they were attached. A non-destructive removal of the sticker from the object is also hardly possible because the sticker usually enters into a material connection with the object. Also, the sticker is usually destroyed in a removal or is at least not reusable, because he has lost its adhesive effect.

Also checkout systems, in particular warps, large retail stores are nowadays provided with advertising. In the DE 20 2010 015 129 U1 for example, a treadmill for cash registers is described, on which an elastic, printed film, which may contain advertising messages, is glued. Even with this treadmill a non-destructive removal of the film and / or a possible reuse of the film after removal are not possible.

SUMMARY OF THE INVENTION

The object of the present invention is to provide an improved advertising medium and an improved product line with an advertising medium.

This object is achieved by an advertising medium with the features of claim 1 and / or by a treadmill with the features of claim 9.

• – Ein Werbeträger für das Anbringen einer Werbebotschaft auf einem Gegenstand, insbesondere auf einem Warenband einer Warenkasse, mit einem flexiblen Substrat, mit einem 3D-Hologramm, welches in und/oder auf dem Substrat ausgebildet ist, mit einer Adhäsions-Funktionsschicht, welche auf zumindest einer Seite des Substrates zumindest über einen Teilbereich des Substrates ausgebildet ist und welche zum Ausbilden einer ortsfesten lösbaren Verbindung des Werbeträgers mit dem Gegenstand ausgebildet ist, wobei die Funktionsschicht die Verbindung zwischen dem Werbeträger und dem Gegenstand im Wesentlichen über van-der-Waals-Kräfte erzeugt.
• – Ein Laufband, mit einem darauf angeordneten erfindungsgemäßen Werbeträger.

Accordingly, it is provided:

• - An advertising medium for attaching an advertising message on an object, in particular on a product strip of a commodity, with a flexible substrate, with a 3D hologram, which is formed in and / or on the substrate, with an adhesion functional layer, which on at least one side of the substrate is formed at least over a partial region of the substrate and which is designed to form a stationary detachable connection of the advertising medium with the object, wherein the functional layer generates the connection between the advertising medium and the article essentially via van der Waals forces ,
• - A treadmill, with an advertising medium according to the invention arranged thereon.

The idea underlying the invention is to provide an advertising medium with a functional layer, which allows a repeated attachment and removal on a product strip and / or any object. The functional layer essentially establishes the connection between the advertising medium and the product band via van der Waals forces. For example, the functional layer is provided with a multiplicity of adhesive hairs, which increase the contact surface between the advertising medium and the product band. A single adhesive hair is about 200 nanometers wide and long. The functional layer uses roughly the same principle as the feet of a gecko. The adhesive effect is achieved by various interactions between the advertising medium and the product band. This results in a Keesom interaction, a Debye interaction and / or a London dispersion interaction between the advertising medium and the article on which the advertising medium is to be arranged.

Advantageous embodiments and further developments will become apparent from the other dependent claims and from the description with reference to the figures of the drawing.

In a further preferred embodiment, the Substart is formed of a plastic. For example, the Substart of an elastomeric plastic and / or of a thermoplastic material is formed In a further preferred embodiment, the 3D hologram is printed on the substrate. For example, the 3D hologram is formed as a white light transmission hologram, which is printed on the substrate.

In a further preferred embodiment, the substrate has a thickness of less than 1 mm. In particular, the substrate is less than 0.5 millimeters thick. Particularly preferred a formation of the substrate with a thickness of less than 0.1 millimeters. As a result of this embodiment of the substrate, the substrate can be made particularly flexible, so that a bending of the advertising medium can be carried out particularly easily. As a result, it is possible to guide the advertising medium also via lapping rolls of a product, which have a radius of 50 mm.

In a further preferred embodiment, the substrate has a minimum bending radius of 50 mm. For example, the substrate is provided with carbon fibers, which can absorb tensile stresses well.

In a further preferred embodiment, the connection is releasable by applying an electromagnetic field. By applying an electromagnetic field in the vicinity of the advertising medium, it is possible to realign the adhesive layers of the functional layer in their orientation. As a result, the adhesive hairs lose direct contact with the product band, thereby enabling a simple, non-destructive removal of the advertising medium from the product band.

In a further preferred embodiment, the article is in particular a strip of goods of a commodity, an escalator, a poster, a road sign, a house wall, a paper, a vehicle body part, a packaging and / or a food packaging. However, the application of the advertising medium is not limited, but can also be applied to various other products, such. As furniture, panels, etc. are extended.

In a further preferred embodiment, the Substart is formed insensitive to environmental influences. For example, the Substart is particularly scratch resistant.

The above embodiments and developments can, if appropriate, combine with each other as desired. Further possible refinements, developments and implementations of the invention also include combinations, not explicitly mentioned, of features of the invention described above or below with regard to the exemplary embodiments. In particular, the person skilled in the art will also add individual aspects as improvements or additions to the respective basic form of the present invention.

CONTENT OF THE DRAWING

The present invention will be explained in more detail with reference to the exemplary embodiments indicated in the schematic figures of the drawings. It shows:

1 a plan view of an advertising medium according to the invention;

2 a side view of an advertising medium according to the invention;

3 a side view of an advertising medium according to the invention;

4 a plan view of an advertising medium according to the invention;

5 a plan view and a side view of a product strip with an advertising medium;

6 a front view of a road sign;

7 a side view of a motor vehicle; and

8th a perspective view of food packaging.

The accompanying drawings are intended to provide further understanding of the embodiments of the invention. They illustrate embodiments and, together with the description, serve to explain principles and concepts of the invention. Other embodiments and many of the stated advantages will become apparent with reference to the drawings. The elements of the drawings are not necessarily shown to scale to each other.

In the figures of the drawing are the same, functionally identical and same-acting elements, features and components - unless otherwise stated - each provided with the same reference numerals.

DESCRIPTION OF EMBODIMENTS

1 shows a plan view of an advertising medium according to the invention 1 , The substrate 2 is formed for example of a plastic. For example, polypropylene as Substart 2 be used. On the Substart 2 is a 3D hologram 3 trained, which provides a customer information. For example, the 3D hologram 3 be designed as a logo, company logo or as a slogan. However, the 3D hologram can 3 also be designed as a bar code. On the back of the advertising medium 1 is an adhesion functional layer 4 formed, which has a variety of adhesive hairs (about 100 million).

2 shows a side view of an advertising medium according to the invention 1 , On the substrate 2 is a 3D hologram 3 arranged. For example, the 3D hologram 3 on the substrate 2 printed. At the bottom of the substrate 2 is a functional layer 4 formed, which the connection between the advertising medium 1 and manufactures the strip of goods.

3 shows a side view of an advertising medium according to the invention. In this embodiment, the 3D hologram 3 completely from the substrate 2 enclosed. This is the 3D hologram 3 especially protected against scratches and other environmental influences. The substrate 2 can be designed such that it is particularly scratch-resistant and / or can be bent well.

4 shows a plan view of an advertising medium according to the invention 1 , In this embodiment, the functional layer is 4 only at the edge of the substrate 2 educated. As a result, costs can be reduced, as for a safe placement of the advertising medium 1 not the entire bottom of the substrate 2 with a functional layer 4 must be provided.

5 shows a plan view and a side view of a product strip 6 with an advertising medium 1 , The advertising medium 1 can be in any orientation on the ribbon 6 a commodity be arranged. The functional layer 4 Hold the advertising medium securely at the point of attachment on the ribbon 6 , Due to the flexible design of the advertising medium 1 and the small thickness (<1 mm), the advertising medium can also be arranged on goods belts, which are guided over pulleys with very small diameter (<50 mm). Due to the small thickness of the advertising medium 1 make columns, for example, between goods 6 and cash register case, no problem for attaching the advertising medium 1 on the ribbon.

6 shows a front view of a road sign. In one embodiment, the advertising medium is used to traffic signs 7 fast and easy to change. For example, the advertising medium 1 from a transparent substrate 2 be educated. Also, the 3D hologram is not limited to holograms, but may include other, for example, monochrome prints.

7 shows a side view of a motor vehicle 8th , In a further embodiment, the advertising medium 1 be arranged on a body part of a vehicle.

8th shows a perspective view of food packaging 9 , The web carrier 1 Can also be used on food packaging 9 be arranged, for example, to mark special offers.

Although the present invention has been fully described above with reference to preferred embodiments, it is not limited thereto but is modifiable in a variety of ways.

In particular, the advertising medium is not intended exclusively for advertising purposes. The advertising medium can also serve merely as an information carrier, which according to the invention can be arranged particularly easily on an object and can be removed from it again without damaging the advertising medium or the article.

Furthermore, the scope of the advertising medium is not limited to a specific field of application. The advertising medium according to the invention can also be mounted, for example, on a baggage conveyor belt of a baggage conveyor system. Also, any furniture, such. As tables, chairs and / or doors, Klodekel and / or shower cubicles are provided with the advertising medium according to the invention.

An application of the advertising medium as a band advertising in a stadium is possible. Furthermore, it is also possible to provide, for example, gas pumps, the checkout areas of self-service shops, airfoils of aircraft, sanitary areas, swimming pools or the like with the advertising medium according to the invention.

In particular, the advertising medium according to the invention is also excellent in the food industry, eg. B. for additional information on Lebensmittelvetrpackungen. The advertising medium can also be used as a collecting sticker for football scrapbooks or the like. Here, the use of the advertising medium according to the invention is particularly advantageous because an incorrectly arranged collection image can be easily solved by the scrapbook and can be placed at a new location in the scrapbook again.

The advertising carrier according to the invention does not necessarily have to be provided with a 3D hologram. The advertising medium can also be printed with another printing technique, such. B. high pressure, gravure, planographic printing, through-printing, pad printing, stamp printing, Frottage, pigmentography, Pochoir, embossing, Zerrdruck, thermal direct printing, thermal transfer printing, thermal sublimation and / or laser marking, be provided.

LIST OF REFERENCE NUMBERS

1

advertising

2

substratum

3

3D hologram

4

functional layer

5

idler pulley

6

stationery tape

7

road sign

8th

vehicle

9

Food packaging

QUOTES INCLUDE IN THE DESCRIPTION

This list of the documents listed by the applicant has been generated automatically and is included solely for the better information of the reader. The list is not part of the German patent or utility model application. The DPMA assumes no liability for any errors or omissions.

Cited patent literature

• DE 202010015129 U1 [0004]

Claims (10)

Advertising medium for attaching an advertising message on an article, in particular on a strip of goods of a shopping cart, with a flexible substrate, with a 3D hologram formed in and / or on the substrate, with an adhesion functional layer which is formed on at least one side of the substrate at least over a partial region of the substrate and which is designed to form a stationary releasable connection of the advertising medium with the article, wherein the functional layer substantially interconnects the advertising medium with the article generated by van der Waals forces. Advertising medium according to claim 1, characterized in that the substrate is formed from a plastic. Advertising medium according to one of the preceding claims, characterized in that the 3D hologram is printed on the substrate. Advertising medium according to one of the preceding claims, characterized in that the substrate has a thickness of less than 1 mm, preferably less than 0.5 mm. Advertising medium according to one of the preceding claims, characterized in that the substrate has a minimum bending radius of 50 mm. Advertising medium according to one of the preceding claims, characterized in that the compound is designed such that it can be released by applying an electromagnetic field. Advertising medium according to one of the preceding claims, characterized in that the article as a product strip of a commodity, an escalator, a treadmill, a conveyor belt, a poster, a traffic sign, a house wall, a paper, a vehicle body part, a packaging and / or a food packaging is formed. Advertising medium according to one of the preceding claims, characterized in that the Substart is formed such that it is insensitive to environmental influences. Treadmill, with an advertising medium arranged thereon according to one of claims 1 to 8. Treadmill according to claim 9, characterized in that the treadmill as a product strip of a commodity, an escalator, a treadmill, a conveyor belt, a poster, a road sign, a house wall, a paper, a vehicle body part, a packaging and / or a food packaging formed is.

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