DE102022109319A1 - Advertising holder and sales shelf equipped with it - Google Patents

Abstract

In order to be able to quickly and easily assemble and position an advertising holder (1) for an advertising sign (9) that is further away from the sales shelf (100), it has a fixing part (2) with a C-shaped cross section that can be clipped onto the front bar (102 ) of the sales shelf (100), which is so thin that there is also a C-shaped price bar (103), which is otherwise clipped directly to the front bar (102) and has price tags (104) inside, i.e. on its back , which can then be clipped over it. It should then be possible to move the advertising holder (1) in the longitudinal direction (10) of the front bar (102) without having to move between the fixing part (2) of the advertising holder (1) and the price bar ( 103) positioned individual price tags (104) to take with you and move.

Description

I. Area of application

The invention relates to self-service shelves in supermarkets.

II. Technical background

The shelves of the self-service shelving systems in supermarkets usually end at the free front end facing the customer with a front bar, which usually protrudes slightly above the shelf upwards and/or downwards and can also stand with its front surface slightly inclined to the vertical.

A widespread method of attaching price tags to such a shelf is to clip a so-called price bar made of transparent plastic with a C-shaped cross-section over this front bar, which extends in the longitudinal direction essentially over the entire length of the shelf, i.e. the front bar. extends.

For the purposes of the present invention, clipping or clipping on is understood to mean clipping on with positive locking, the locking being made possible by utilizing the material elasticity of one of the two components locked together.

Since the material of the price bar is transparent, the price tags for the individual products can only be inserted in the correct longitudinal position in the interior of the C-shape of the price bar and then the price bar can be clipped on and can be read by the customer through the transparent price bar.

However, there is an additional need, usually only for a limited time, to attach an advertising sign for a specific item, i.e. at a specific longitudinal position along the shelf and its front bar, which then extends slightly beyond the front of the shelf, for example in the form of an advertising sign customers and therefore has increased attention value.

In order to attach such an advertising sign in the desired position, advertising holders are known which can be attached to the shelf, for example its underside, or to the front bar of the shelf.

However, the previously known solutions are complex in terms of assembly, for example requiring tools to screw the advertising holder to the shelf and / or they have the disadvantage that they at least have a price tag in the front bar of the shelf at the same longitudinal position partially cover.

III. Presentation of the invention

a) Technical task

It is therefore the object according to the invention to provide an advertising holder for the shelf of a self-service shelf, which can be positioned and mounted quickly and easily, in particular without tools, on the shelf, in particular its front bar, and the visibility of the Price tags on the front bar are not affected.

b) Solution to the task

This task is solved by the features of claims 1 and 17. Advantageous embodiments result from the subclaims.

With regard to the advertising holder, this task is solved in that in the advertising holder - which includes a fixing part for attaching to a shelf and an advertising part for holding the advertising material, in particular an advertising sign - the fixing part is designed in such a way that it can be used without tools and /or can be attached very quickly, especially in less than 30 seconds. The advertising holder should be attached to any longitudinal position on the front bar of the shelf of a sales shelf, preferably directly on the front bar.

A price tag that is also attached to the front bar must not be covered by the advertising holder, in particular the fixing part, regardless of the longitudinal position in which the price tag is located relative to the fixing part.

This allows for very flexible use of the advertising holder as well as quick assembly and disassembly.

Alternatively or additionally, the existing task for an advertising holder can be solved in that for positive fastening of the advertising holder, i.e. in particular its fixing part, has a holder counter section which fits positively on a positive connection section of the front bar of the shelf.

With regard to its cross section viewed in the longitudinal direction in the assembled state, the holder counter section has a freely projecting holder end section at the top and/or bottom, whereby Such a holder end section or the entire holder countersection has a concave inner contour in terms of its cross section, which fits on a correspondingly dimensioned convex outer contour of the positive-fitting section of the front bar of the shelf.

If there is a holder end section with a concave inner contour at both the top and bottom, the entire holder counter section is usually C-shaped and can be placed on the front bar - which protrudes over the shelf with the upper and lower ends and the convex outer circumference there - can be clipped on in a transverse direction to the distance direction between the two end sections, in that the holder counter section of the fixing part is designed to be elastic enough for this, in particular in its two holder end sections.

The fixing part preferably has a preferably convex outer contour with respect to its cross section viewed in the longitudinal direction and in particular concentric to its concave inner contour, the thickness of the fixing part, i.e. the distance between the inner contour and the outer contour, being a maximum of 3 mm, better a maximum of 2.5 mm, better maximum 2 mm, better maximum 1.5 mm.

The outer contour of the fixing part, in particular the outer contour designed as described above, should extend in the longitudinal direction over the entire length of the fixing part, preferably with an unchanged outer contour.

Since this outer contour has at least one convex outer contour section in terms of its cross section, i.e. viewed in the longitudinal direction, preferably having a convex outer contour section at the top and bottom, the outer contour of the fixing part is preferably qualitatively designed like the outer contour of the front bar of the shelf, but has quantitatively larger dimensions by the thickness of the fixing part.

This makes it possible for a price bar equipped with a concave inner contour, in particular with a C-shaped cross section, which is normally clipped directly onto the front bar, to be clipped onto the outer contour of the fixing part that has already been clipped onto the front bar, provided that the dimensions and elasticity of the Price bar allow this, which is usually the case given the small wall thickness of the fixing part between its inner contour and its outer contour.

The fixing part, in particular its holder counter section, is preferably designed in such a way that the advertising holder, when clipped onto the front bar, can still be moved in the longitudinal direction along the front bar, which is possible if the static friction between the fixing part and the front bar is correspondingly low , which can be achieved by appropriately dimensioning the fixing part and its surface quality on the inner contour.

This shifting should also be possible when the price bar is inserted, in particular clipped, over the fixing part, so that the sum of the static friction of the fixing part relative to the front bar on the one hand and the price bar clipped over it on the other hand must not be too high to still enable manual moving.

The fixing part preferably has a convex C-shaped outer contour from which nothing protrudes, which makes it difficult or impossible for a price bar to be clipped over it, which usually projects far beyond the fixing part in the longitudinal direction on both sides and is locked directly opposite the front bar away from the fixing part , so it's clipped on.

Since the purpose of the advertising holder is to position an advertising material, such as an advertising sign, at a specific longitudinal position on a specific shelf, and it is often desired that the advertising material protrudes over the front of the sales shelf and is therefore noticed from a distance by a customer walking along the shelves is, the advertising part to which the advertising material, - of course interchangeable - should be attachable, is arranged on the one hand away from the fixing part, preferably protruding forward over the shelf via the fixing part which is fixed to the shelf.

Therefore, there is usually a spacer connecting the two between the fixing part and the advertising part, with the entire advertising holder preferably being designed in one piece and made of plastic.

In order not to negatively influence the outer contour of the fixing part, the spacer extends from the lower or upper end of the cross section of the holder counter section, in particular the lower or upper holder end section, primarily slightly backwards in the depth direction or - if from the lower end of the cross section of the holder counter section - protruding directly downwards, in any case in such a way that the area of the convex outer contour of the fixing part, which is required in terms of its cross-sectional shape for clipping on the price list, is completely preserved.

Preferably, the spacer extends from the lower holder end section backwards and/or downwards, and from there forward again by means of one or two offsets in the same direction and with the free-ending support leg of the spacer pointing forward, the support leg preferably being at a distance below the front bar and projects freely to the front, and preferably over the fixing part and, when installed, the front bar also protrudes forward.

The advertising part of the advertising holder, which is used to attach an advertising material, such as an advertising sign, is arranged at the front free end of the support leg.

This advertising material fastening should preferably be able to attach an advertising material quickly and without tools, and since the advertising material is usually a plate-shaped advertising sign, this advertising material fastening is preferably designed to have a force-locking effect, for example by having a forward and / or has a fastening fork that is open at the top, the tines or legs of which are designed to be elastic, so that an advertising sign can simply be inserted between them from above or from the front and is held in a force-fitting manner by their clamping effect.

The advertising holder preferably has two profile parts, namely in that on the one hand the fixing part is designed as a first profile running in the longitudinal direction and the advertising material fastening is designed as a second profile running in a transverse direction, with the spacer part between the two profiles.

With regard to a sales shelf which is equipped with such an advertising holder, the sales shelf initially has, as usual, a base frame on which there are several shelves arranged at a distance one above the other on which the goods lie.

A front strip with a cross section that has at least one form-fitting section capable of positive locking runs along the front side of each shelf, in particular a cross-sectional end section protruding above and below the thickness of the shelf, each with a convex outer contour.

This design serves to ensure that a price list with a corresponding concave inner contour, in particular a C-shaped, elastic one made of transparent material, can be clipped onto it from the front, with the desired price tags previously inserted into the inner free space of the concave inner contour at the corresponding longitudinal positions which are then visible through the transparent price bar, but cannot be removed or moved by the customer, at least not without removing the price bar.

For this purpose, this price list has a form-fitting countersection that fits the form-fitting section of the front bar, in particular with an upper and lower cross-sectional end section, so that it fits on the convex outer contour of the front bar.

With regard to such a generic sales shelf, the object is achieved according to the invention in that the advertising holder is designed according to one of the preceding claims, and with its concave inner contour and its form-fitting holder counter section fits on the form-fitting section of the front bar in such a way that it fits in particular on it can also be clipped on from the front.

In particular, the fixing part of the advertising holder has the same inner contour, viewed in the longitudinal direction, i.e. concave in terms of cross-section, as the price bar.

Considered separately for the advertising holder, the longitudinal direction is the direction in which the concave inner contour continues, i.e. the direction of this concave profile, which in the assembled state corresponds to the longitudinal direction of the front bar of the shelf.

Preferably, the price bar is attached to the front bar, in particular clipped on, and the fixing part of the advertising holder is arranged between the price bar and the front bar, in that the fixing part of the advertising holder is in turn placed on the front bar, in particular clipped on, i.e. is preferably attached directly to the front bar without anything else in between lying components, and the price bar is attached, in particular clipped, onto the fixing part, in particular its convex outer contour.

This enables very simple and quick assembly and disassembly.

In such a sales shelf, the price bar usually extends in the longitudinal direction essentially along the entire length of the front bar, while an advertising holder is usually only located at one point in the longitudinal direction on the front bar, and away from the advertising holder the price bar is then directly on the front bar Front bar is clipped on.

On the price bar, especially on the back, are distributed lengthways in the Usually several price tags are arranged or even attached to the back of the price bar, but are held in between after the price bar is clipped onto the front bar of the shelf.

If an advertising holder with its fixing part is located between the front bar and the price bar, there is a price tag in this length range between the fixing part and the price bar, so that it can still be seen and read through the transparent price bar.

Above all, however, the price bar and the advertising holder in relation to the front bar and thus in particular the front bar should be designed in such a way that the advertising holder can be moved in the longitudinal direction along the front bar even when the price bar is attached to the front bar, i.e. clipped over it, and without removing it Front bar and price bar.

This condition affects the dimensioning of these components, in particular with regard to their cross sections, and also the adhesive properties of the contact surfaces of these components that rest against one another.

It should be possible to move the advertising medium between the front bar and the price bar without moving the existing price tags, which is possible in particular by appropriately designing the back of the price bar facing the shelf.

With regard to the method for attaching and in particular positioning an advertising holder on the front bar of a shelf in a sales shelf as described and / or an advertising holder as described, the existing task is solved in that first the advertising holder with its fixing part on the front bar is preferably directly in the desired longitudinal position attached, in particular clipped on, and thus fixed in a form-fitting manner in the transverse direction to the longitudinal direction.

Then a price bar - usually equipped with price tags on its back - is placed with its back first over the outer contour of the fixing part, which is located on the front bar, in particular clipped on and clipped onto the front bar away from this fixing part.

As a rule, only then is the advertising holder equipped with an advertising sign or other advertising material by fixing it to the advertising material fastening of the advertising holder.

If applicable. If the advertising holder is not yet positioned correctly in the longitudinal direction, it can also be pushed between the front bar and the price bar in the longitudinal direction to the desired longitudinal position.

c) Embodiments

• 1: ein bekanntes Verkaufsregal mit mehreren Regalböden übereinander in perspektivischer Darstellung,
• 2a: das vordere Ende eines solchen Regalbodens samt Frontleiste mit einer bekannten 1. Bauform einer Preisleiste vor deren Aufstecken, in perspektivischer Ansicht,
• 2b: das vordere Ende eines solchen Regalbodens samt Frontleiste und einer bekannten 2. Bauform einer Preisleiste vor deren Aufstecken, in perspektivischer Ansicht,
• 3a: das vordere Ende eines Regalbodens samt Frontleiste mit darauf aufzusteckendem, entlang der Linie III - III in 4b geschnittenem Werbehalter und darüber zu steckender Preisleiste im noch nicht zusammen gesteckten Zustand in perspektivischer Ansicht,
• 3b: das vordere Ende eines Regalbodens samt Frontleiste mit darauf aufgestecktem, gemäß 3a geschnittenem, Werbehalter und darüber geclipster Preisleiste,
• 4a: einen ganzen Werbehalter in perspektivischer Ansicht,
• 4b: eine Aufsicht auf einen einzelnen Werbehalter von oben.

Embodiments according to the invention are described in more detail below by way of example. Show it:

• 1 : a well-known sales shelf with several shelves on top of each other in a perspective view,
• 2a : the front end of such a shelf including the front bar with a known 1st design of a price bar before it is attached, in a perspective view,
• 2 B : the front end of such a shelf including the front bar and a known 2nd design of a price bar before it is attached, in a perspective view,
• 3a : the front end of a shelf including the front bar with something to be attached to it, along the line III - III in 4b Cut advertising holder and price bar to be stuck above it, not yet put together in a perspective view,
• 3b : the front end of a shelf including the front bar with what is attached to it, according to 3a cut advertising holder and price bar clipped over it,
• 4a : an entire advertising holder in perspective view,
• 4b : a view of a single advertising holder from above.

1 shows a known design of a sales shelf 100, in which shelves 101 strive forward at a distance from one another from the rear wall 105a or rear vertical struts of a base frame 105, with which the sales shelf 100 is supported on the floor, for example freely cantilevering from the rear wall 105.

At their front end facing the customer, the shelves each carry a front strip 102, which runs in the longitudinal direction 10 in accordance with the direction of the shelf over the entire length of the front edge of the shelf 101 and which is designed approximately plate-shaped.

The, in particular elongated-rectangular or slot-shaped, cross section of the front bar 102 is usually not exactly vertical, but from back to front, sloping slightly towards the customer, and typically stands with its transverse cut both upwards and downwards across the thickness of the shelf 101 and, together with this cross-sectional end section 102A projecting above and the cross-sectional end section 102B projecting below, together forms a positive-fitting section 102AB of the cross section.

Because like that 2a, b show, a price bar 103 can be clipped onto this convex outer contour 102ABa of the form-fitting section 102AB by pressing it from the top and thus held there in a form-fitting manner.

The price bar 103 preferably extends in the longitudinal direction 10 over the entire length of the front bar 102 and has a form-fitting counterpart section 103AB of its cross section that matches the form-fitting section 102AB with an inner contour 103ABi which, when clipped on, sits essentially without play on the outer contour 102ABa, for which purpose Of course, the price bar 103 must be designed to be correspondingly elastic with regard to its cross-sectional shape.

The form-fitting countersection 103AB is accordingly approximately C-shaped with a long, straight, middle section corresponding to the length of the front surface of the front bar 102 measured in the direction of the longitudinal extent of its cross section.

2a shows the design of such a price bar 103, which is still mostly used today, which preferably has no other cross-sectional sections apart from the form-fitting countersection 103AB of its cross-section, but is made of transparent material, usually transparent, elastic plastic.

As a result, several price tags 104 can usually be inserted into the inner free space of the C-shape of the cross section, in particular on the back of its middle straight leg, distributed in the longitudinal direction 10, before the price bar 103 is clipped onto the front bar 102, i.e. snapped on in a form-fitting manner thereby the price tags 104 are held in position between them, primarily in the longitudinal direction 10.

In the height direction they are held in position primarily by the corresponding dimension of the price tag 104, which corresponds approximately to the length of the middle straight leg of the cross section of the price bar 103.

2 B shows, on the other hand, a price bar 103, which, in addition to the approximately C-shaped form-fitting countersection 103AB, has a support section with regard to its cross section, here in the form of two L-shaped cross-sections, arranged along the middle straight leg on the side facing away from the inner contour 103ABi, spaced guide strips 103F, which together form an undercut guide groove into which further objects can be inserted or glued, for example, as shown here, an electronic price tag 104* in the form of a digital display.

Nevertheless, this price bar 103 can also be clipped onto it with its form-fitting counterpart section 103AB transversely to the direction of the front bar 102, i.e. transversely to the longitudinal direction 10, for example by placing one cross-sectional end section 103a on the upper end of the cross-section of the front bar 102 and then the price bar 103, viewed in the longitudinal direction 10, is pivoted with the lower end of its cross section against the front bar 102 until the lower cross-sectional end section 103B snaps over the lower cross-sectional end section 102B.

• Der Werbehalter 1 umfasst - wie am besten in 4a zu erkennen - ein Fixierteil 2, mit dem er an der Frontleiste 102 befestigt wird sowie ein Werbeteil 3, an dem ein Werbemittel wie etwa ein Werbeschild 9 austauschbar befestigt werden kann, um eine an der Stelle des Werbehalters 1 in diesem oder dem darunter befindlichen Regalbodens 101 befindliche Ware anzupreisen.

The 3a, b show the use of an advertising holder 1 which extends much shorter in the longitudinal direction 10 than the price bar 103 on such a front bar 102, the advertising holder not being shown completely, but cut along the line III - III, as in 4b marked:

• The advertising holder 1 includes - as best in 4a to recognize - a fixing part 2 with which it is attached to the front bar 102 and an advertising part 3 to which an advertising material such as an advertising sign 9 can be attached interchangeably in order to replace the advertising holder 1 in this or the shelf underneath 101 to advertise goods located.

A spacer part 4 extends between the fixing part 2 and the advertising part 3, and as a rule the fixing part 2, spacer part 4 and advertising part 3 are made in one piece, usually injection-molded from plastic.

The fixing part 2 essentially consists of a holder countersection 1AB which essentially has the same cross-sectional shape as the positive-locking countersection 103AB of the price bar 103 and, as described with reference to this, can be clipped onto the outer contour 102ABa from the front, i.e. transversely to the longitudinal direction 10 its inner contour 1ABi.

The cross section of the holder counter section 1AB has an outer contour 1ABa of its cross section which runs approximately parallel to the inner contour 1ABi and from which no further cross section sections protrude outwards.

Therefore, a price bar 103 designed as described above - after price tags 104 have been inserted into its inner concave space at the desired longitudinal positions - can be clipped over this outer contour 1 ABa, which is one-sided or on one side due to the short length in the longitudinal direction 10 of the fixing part 2 of the advertising holder 1 usually also protrudes beyond this fixing part 2 on both sides in the longitudinal direction 10 and, due to its material elasticity away from the fixing part 2, deforms elastically again to such an extent that it rests directly on the outer contour 102ABa of the front bar 102.

The elasticity of the price bar 103 also allows it to be clipped over the thickness of the fixing part 2, which is a fixing part profile 6 running in the longitudinal direction 10, although its outer contour is qualitatively the same but larger than that Outer contour 102ABa of the front bar 102.

The wall thickness of the holder counter section 1AB between its inner contour 1ABi and its outer contour 1ABa should therefore be kept as small as possible.

From the free end of the cross section of the fixing part profile 6, here the free end of the lower holder counter section 1B, extends in the clipped-on state 3b the spacer 4 initially essentially with a fixing leg 4c in the depth direction 11 along the underside of the shelf 101 slightly backwards and then with a first bend with a connecting leg 4b downwards, so that there is no collision with the free lower end of the form-fitting Counter section 103AB, here the lower cross-sectional end section 103B, can take place and its snapping on is not hindered.

In the further course, the spacer part 4 extends after a further bend with a support leg 4a spaced from the lower end of the cross section of the front bar 102 - spaced so far that it can be clipped onto the lower cross-sectional end section 102B of the front bar through the price bar 103 is easily possible - under the front bar 102, to which the fixing part 2 is attached, past the depth direction 12 towards the front, so that the front end of the spacer part 4 and the advertising part 3 are preferably viewed in the depth direction 12, i.e. more towards the customer , as the price bar is located at 102.

Depending on the application, the design of the spacer 4 can also be chosen so that the advertising part 3 is located exactly under the front bar 102 or set back from it to the rear, or in front of the front bar 102, but not lower in height, but up the same height or even higher.

The advertising part 3 essentially consists of an advertising material fastening 5, here in the form of a fastening fork 5 with two prongs 5a, b protruding against the depth direction and ending freely, as in the top view of 4b on a single advertising holder 1.

In 4b The prongs 5a, b are designed to diverge outwards at their free end in order to provide an insertion bevel for an advertising sign 9, for example, to be inserted from the front between the prongs 5a, b, which is then held clamped between them due to the material elasticity of the two prongs 5a, b becomes.

The fastening fork 5, which extends over a defined height in the vertical 12, thus forms an advertising material profile 7 with its tines 5a, b, so that the entire advertising material holder 1 preferably essentially consists of a fixing part profile 6 running in the longitudinal direction 10 as well as an advertising material profile running transversely to it - usually running in the vertical 12, both profiles being designed to be elastic with regard to their open cross section and being connected by a spacer part 4.

REFERENCE SYMBOL LIST

1

Advertising holder

1AB

Holder countersection

1ABi

Inner contour

1ABa

Outer contour

1A, 1B

Holder end section

2

fixing part

3

Advertising section

4

Spacer

4a

Carrying thighs

4b

Connection leg

4c

Fixing thighs

5

Advertising material fastening, fastening fork

5a, b

prong

6

Fixing part profile

7

Advertising material profile

8 9

Advertising material, advertising sign

10

Longitudinal direction

11

horizontal transverse direction, depth direction

12

vertical

100

Sales shelf

101

shelf

102

Front bar

102AB

form-fitting section,

102ABa

Outer contour

102A, 102B

Cross-sectional end section

103

Price bar

103AB

Positive locking counter section,

103ABi

Inner contour

103ABa

Outer contour

103A, 103B

Cross-sectional end section

103F

Guide bar

104

Price tag

104*

electronic price tag

105

Base frame

105a

Rear wall, rear vertical strut

Claims (17)

Advertising holder (1) for attaching to a shelf (101) of a sales shelf (100), which has a front strip (102) running in the longitudinal direction (10), to which at least one price tag (104) is attached, with - a fixing part ( 2) for attaching to the shelf (101) and - an advertising part (3), characterized in that - the fixing part (2) is designed so that it can be attached to the front bar (102) or in any longitudinal position without tools, in particular in a form-fitting manner the shelf (101), in particular directly, can be attached in such a way that a price tag (104) attached to the front bar (102) is not covered by it, regardless of the longitudinal position relative to the fixing part (2) it is in. Advertising holder (1) for attaching to a shelf (101) of a sales shelf (100), which has a front strip (102) running in the longitudinal direction (10), to which at least one price tag (104) is attached, with - a fixing part ( 2) for attaching to the shelf (101), and - an advertising part (3), in particular an advertising holder Claim 1 , characterized in that - the advertising holder (1), in particular its fixing part (2), has at least one holder counter section (1AB) that fits a form-fitting section (102AB) of the front strip (102), in particular in a form-fitting manner. having. Advertising holder according to one of the preceding claims, characterized in that - the holder counter section (1AB) with regard to its cross section, i.e. viewed in the longitudinal direction (10), has at least one holder end section (1A, 1B) which projects freely above and/or below ), - in particular the holder countersection (1AB), in particular the holder end section (1A, 1B), with regard to its cross section, i.e. viewed in the longitudinal direction (10), each has a concave inner contour (1ABi), which points to the respective convex one Outer contour (102ABa) of the form-fitting section (102A) of the front bar (102) fits. Advertising holder according to one of the preceding claims, characterized in that - the fixing part (2) has an outer contour (1ABa) with respect to its cross section, i.e. viewed in the longitudinal direction (10), in particular concentric to its inner contour (1ABi), - the thickness of the fixing part (2) between the inner contour (1ABi) and outer contour (1ABa) is a maximum of 3 mm, better a maximum of 2.5 mm, better a maximum of 2 mm, better a maximum of 1.5 mm and/or - the outer contour (1ABa) in Longitudinal direction (10), in particular over the entire length of the fixing part (2), with an unchanged outer contour (1ABa). Advertising holder according to one of the preceding claims, characterized in that - the outer contour (1ABa) of the fixing part (2) has at least one convex outer contour section with regard to its cross section, i.e. viewed in the longitudinal direction (10), - in particular in a first transverse direction has two convex outer contour sections opposite one another in the longitudinal direction (10), onto which an object with an inner contour that fits in the longitudinal direction (10), in particular a price bar (103), can be attached, in particular clipped, in a second transverse direction. Advertising holder according to one of the preceding claims, characterized in that - the fixing part (2), in particular its holder counter section (1A), is designed such that the advertising holder (1) in the attached, in particular clipped, state along the front bar ( 102) can be moved, - especially when the price bar (103) is inserted over it, in particular clipped over it. (distance part:) Advertising holder according to one of the preceding claims, characterized in that - the advertising part (3) is arranged away from the fixing part (2), - in particular spaced apart by a spacer part (4). Advertising holder according to one of the preceding claims, characterized in that - the spacer part (4) extends from the holder end section (1A, 1B), in particular from its free end, in particular from the lower holder end section (1B), in particular from whose free end extends approximately in the depth direction (11). Advertising holder according to one of the preceding claims, characterized in that - the spacer part (4) viewed in the longitudinal direction (10) is at least single, better double and in the same direction, cranked, and one below the mounted fixing part (2) approximately horizontally has a support leg (4a) that projects freely towards the front, - which protrudes forward in particular over the fixing part (2). Advertising holder according to one of the preceding claims, characterized in that - the spacer part (4), in particular the support leg (4a), at the end facing away from the fixing part (2), has an advertising material fastening (5) for fastening, for example, an advertising sign ( 9), - in particular the advertising material fastening (5) is designed to act in a non-positive manner, - in particular a fastening fork (5) which is open to the front and/or at the top and has elastic prongs (5a, b) for inserting an advertising sign (9) in between, for example. having. Advertising holder according to one of the preceding claims, characterized in that the fixing part (2) is designed as a fixing part profile (6) running in the longitudinal direction (10) and the advertising material fastening (5) is designed as an advertising material profile (7) running in a transverse direction thereto ) is trained. Sales shelf (100) with at least one, in particular several, spaced shelves (101) arranged one above the other, which have - a front, in the longitudinal direction (10), extending, in particular rigid, front bar (102) with a cross section with at least one form-fitting fit -Section (102AB), in particular with at least one cross-sectional end section (102A, 102B) which cantilevers freely at the top and/or bottom and in particular has a convex outer contour, - a transparent and elastic one which can be attached, in particular clipped, to the front of the front strip (102). Price bar (103) for inserting price tags (104) between them, - which has at least one form-fitting counter-section (103AB) which is capable of positive locking and fits onto the form-fitting section (102A), in particular with at least one free at the top and/or bottom projecting, cross-sectional end section (103A, 103B) with, in particular, a concave inner contour, which fits on the convex outer contour of the form-fitting section (102AB), and with at least one advertising holder (1), characterized in that - the advertising holder (1) is designed according to one of the preceding claims, - in particular the fixing part, viewed in the longitudinal direction, has the same concave inner contour as the price bar (103). Sales shelf according to 12, characterized in that - a price bar (103) is attached, in particular clipped, to the front bar (102) and the fixing part (2) of the advertising holder (1) is arranged between them, - in particular the fixing part (2) is attached, in particular clipped, to the front bar (102) and the price bar (103) is attached, in particular clipped, to the fixing part (2). Sales shelf according to one of the Claims 12 until 13 , characterized in that the price bar (103) extends in the longitudinal direction essentially along the entire length of the front bar (102). Sales shelf according to one of the Claims 12 until 14 , characterized in that - at least one, preferably several price tags are arranged, in particular fastened, on the price bar (103), in particular on the back thereof, - in particular between the fixing part (2) which is attached, in particular clipped, to the front strip (102) and the price bar (103). Sales shelf according to one of the Claims 12 until 15 , characterized in that - price bar (103) and advertising holder (1), in particular the front bar (102), are designed in such a way that the advertising holder (1) even when the price bar (103.) is attached to the front bar (102). ) and can be moved without removing it in the longitudinal direction (10) along the front bar (102), in particular - under the price bar (103) and/or - between the price bar (103) and front bar (102) and/or - without price tags (104) , which are arranged on the back of the front bar (102). Method for attaching and in particular positioning an advertising holder (1) on the front bar (102) of a shelf (100), in particular on a sales shelf (100) according to one of the above coming Claims 12 until 16 and/or an advertising holder (1) according to one of the Claims 1 until 11 , characterized in that - the advertising holder (1) with its fixing part (2) is attached, in particular clipped, to the front bar (102), in particular directly, - the price bar (103), in particular equipped with price tags (104), is inserted, in particular clipped, via the fixing part (2) on the front bar (102), - if necessary, the advertising holder (1) is pushed in the longitudinal direction (10) between the front bar (102) and the price bar (103) to the desired longitudinal position, - the advertising holder (1) is equipped with an advertising sign (9).

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