DE102014002729A1 - Method and device for outputting information on an output device - Google Patents

Abstract

The invention relates to a method for outputting information (I) on an output means (1). In order to provide customers with a better overview of available products, the method comprises the steps of: a) detecting a production and / or sales process or production and / or sales status and / or a customer volume by means of a control device (2); b) comparing a detected production and / or sales status and / or customer volume with a status or event stored in a storage device (3) by means of the control device (2); c) retrieving information (I) stored in the memory device (3) by the control device (2) if the detected production and / or sales status and / or the customer volume matches the stored status or event and outputting the information (I) on the output means (1) by means of the control device (2). Furthermore, the invention relates to a device for carrying out the method.

Description

The invention relates to a method for outputting information on an output means. Furthermore, the invention relates to a device for carrying out the method.

In many sales transactions it is customary to refer to special offers and in other ways by electronic billboards on special offers and advertise in any other way. It also screens are used, which are connected according to a given program cyclically with different advertising.

The disadvantage here is that the advertising takes place independently of current events or is decoupled from such events. In particular, it has hitherto not been possible or customary to use special events in production or in sales in order to specifically point out fresh products or to carry out special advertising based thereon.

The object of the invention is to make it possible for a customer to have a better overview of available products and to optimize the advertising as a function of specifically available products or tempering.

• a) Erfassen eines Produktions- und/oder Verkaufsprozesses oder Produktions- und/oder Verkaufsstatus und/oder eines Kundenaufkommens mittels einer Steuerungseinrichtung;
• b) Vergleichen eines erfassten Produktions- und/oder Verkaufsstatus und/oder Kundenaufkommens mit einem in einer Speichereinrichtung gespeicherten Status oder Ereignis mittels der Steuerungseinrichtung;
• c) Abrufen einer in der Speichereinrichtung gespeicherten Information durch die Steuerungseinrichtung, wenn der erfasste Produktions- und/oder Verkaufsstatus und/oder das Kundenaufkommen mit dem gespeicherten Status oder Ereignis übereinstimmt und Ausgeben der Information auf dem Ausgabemittel mittels der Steuerungseinrichtung.

The solution of this object by the invention is according to the method characterized in that the output of information on an output means comprises the following steps:

• a) detecting a production and / or sales process or production and / or sales status and / or a customer volume by means of a control device;
• b) comparing a detected production and / or sales status and / or customer volume with a status or event stored in a storage device by means of the control device;
• c) retrieving an information stored in the storage device by the control device when the detected production and / or sales status and / or the customer volume matches the stored status or event and outputting the information on the output means by the controller.

As the output means is preferably a graphical display means, in particular a screen used. However, it is equally possible that an acoustic output device, in particular a loudspeaker, is used as the output device.

In carrying out the above step a), a status in an oven, in particular the baking end of the oven, can preferably be detected.

However, according to another embodiment of the method, it is also possible for a sold volume of a defined product to be detected when performing step a). In the latter case, it is provided according to a preferred embodiment of the method that the sold volume of the defined product is detected by a cash register.

Furthermore, it can be provided that in carrying out the above step a) a customer volume, in particular at a defined point of a sales area, is detected. The customer traffic is preferably detected by means of a camera. In particular, customer traffic means that the type of clientele (male, female, age group, etc.) is recorded or identified.

• – ein Ausgabemittel zum Ausgeben einer Information,
• – eine Produktionsanlage und/oder eine Verkaufsanlage und/oder eine Erfassungsanlage für Kundenaufkommen,
• – eine Steuerungseinrichtung, die mit dem Ausgabemittel und der Produktionsanlage und/oder mit der Verkaufsanlage und/oder mit der Erfassungsanlage sowie mit einer Speichereinrichtung in Verbindung steht,

wobei die Steuerungseinrichtung ausgebildet ist, einen Produktionsstatus in der Produktionsanlage und/oder einen Verkaufsstatus in der Verkaufsanlage und/oder ein Kundenaufkommen zu erfassen, diesen bzw. dieses mit einem in der Speichereinrichtung gespeicherten Status oder einem Ereignis zu vergleichen, eine Information aus der Speichereinrichtung abzurufen und diese Information am Ausgabemittel auszugeben.The device for carrying out the method comprises according to the invention:

• An output means for outputting information,
• A production facility and / or a sales facility and / or a customer acquisition facility,
• A control device which is connected to the output means and the production plant and / or to the sales installation and / or to the detection installation and to a storage facility,

wherein the control device is designed to detect a production status in the production facility and / or a sales status in the sales facility and / or a customer volume, to compare this with a status or an event stored in the storage facility, to retrieve information from the storage facility and output this information at the output means.

The output means is preferably a screen or a loudspeaker.

The production plant is preferably an oven or includes such.

The sales facility is preferably a cash register or includes such.

The proposed procedure makes it possible to refer to advertising or customer information on special events, including customer traffic, and to use these in the product range or in advertising. Special events can thus be used as an automatic trigger for advertising or information measures. Advertising becomes more targeted and efficient. Customers can thus obtain an improved overview of the actual available product range.

The proposed procedure is preferably used in the food retail trade. A particularly preferred application is in bakeries.

The above measures can be implemented individually or in any combination.

In the figure, an embodiment of the invention is shown. The figure shows some elements of a bakery.

In the figure, a bakery (bakery branch or bakery in the food retail) outlined, as the components of interest here a production plant 4 in the form of an oven and a sales facility 5 in the form of a cash register. Further, an output means 1 for information, in the form of a screen on which advertisements can be displayed. The on the screen 1 displayed information is marked with I.

The screen 1 , the oven 4 and the cash register 5 are interconnected via a communication line; the center of the entire plant is a control facility 2 , in turn, with a storage device 3 connected is. Of course, various of said components may also be integrally combined in a common housing.

The illustrated system allows, depending on an event or a status (eg a price change) the advertising on the screen 1 to optimize or influence.

For example, there is a possibility that the operation of the oven 4 from the controller 2 is monitored with regard to the baking cycle.

For example, if the baking program comes to an end when baking croissants, one may be in the storage device 3 stored information (eg "fresh croissants") is retrieved and displayed on the screen 1 are displayed.

Another possibility is that special promotions are automatically performed or supported by the system shown. For example, based on the number of cappuccinos sold - monitored by the cash register 5 - to support or control an action that promotes special bonuses (eg "every 100th cappuccino free").

After a corresponding number of cappuccinos was sold (monitored by the cash register 5 ), can provide appropriate information on the screen 1 ("Congratulations on a free cappuccino").

It is also indicated in the figure that new information IN (eg price changes) is transmitted via a data line from outside into the system and, in particular, into the memory device 3 can be controlled.

Thus, for example, special campaigns, which are to be carried out in the same way in a number of stores, via a corresponding input to the storage device 3 be driven.

Of course, the relevant information can not only be visually displayed on the screen, but also be output acoustically via speakers.

Thus, current events that take place in the bakery, can be specifically used for promotional activities and trigger them.

This is also true with regard to the customer traffic, using a camera 6 can be determined.

For example, it can be provided that when the camera 6 a person at a certain point of the sales room detects an information sequence (eg a video clip) from the storage device 3 retrieved on a screen arranged here 1 is shown.

Advertising can be individualized and targeted.

LIST OF REFERENCE NUMBERS

1

Output means (screen, loudspeaker)

2

control device

3

memory device

4

Production plant (oven)

5

Sales facility (cash register)

6

camera

I

information

I _N

new information

Claims (10)

Method for outputting information (I) on an output medium ( 1 ), comprising the steps: a) detecting a production and / or sales process or production and / or sales status and / or a customer volume by means of a control device ( 2 ); b) comparing a recorded production and / or sales status and / or customer volume with a quantity stored in a storage device ( 3 ) stored status or event by means of the control device ( 2 ); c) retrieving one in the memory device ( 3 ) stored information (I) by the control device ( 2 ) if the recorded production and / or sales status and / or the customer volume matches the stored status or event and outputting the information (I) on the output medium ( 1 ) by means of the control device ( 2 ). Method according to claim 1, characterized in that as output means ( 1 ) a graphical display means, in particular a screen, and / or an acoustic output device, in particular a loudspeaker, is used. A method according to claim 1 or 2, characterized in that in the implementation of step a) according to claim 1, a status in an oven ( 4 ), in particular the baking end of the oven, is detected. A method according to claim 1 or 2, characterized in that in the implementation of step a) according to claim 1, a sold volume of a defined product is detected. A method according to claim 4, characterized in that the sold volume of the defined product via a cash register ( 5 ) is detected. A method according to claim 1 or 2, characterized in that in the implementation of step a) according to claim 1, a customer volume, in particular at a defined point of a sales room, is detected, the customer traffic in particular by means of a camera ( 6 ) is detected. Apparatus for carrying out the method according to one of claims 1 to 6, comprising - an output means ( 1 ) for outputting information (I), - a production plant ( 4 ) and / or a sales facility ( 5 ) and / or a detection system ( 6 ) for customer traffic, - a control device ( 2 ) associated with the output means ( 1 ) and the production plant ( 4 ) and / or with the sales facility ( 5 ) and / or with the detection system ( 6 ) as well as with a memory device ( 3 ), the control device ( 2 ), a production status in the production plant ( 4 ) and / or a sales status in the sales facility ( 4 ) and / or to detect a customer volume, this or this with a in the memory device ( 4 ) or to compare an event, information (I) from the memory device ( 4 ) and this information (I) at the output means ( 1 ). Apparatus according to claim 7, characterized in that the output means ( 1 ) is a screen or a speaker. Apparatus according to claim 7 or 8, characterized in that the production plant ( 4 ) is or includes an oven. Device according to one of claims 7 to 9, characterized in that the sales facility ( 5 ) is or includes a cash register.

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