DE102011116651A1 - System for managing use data on contents of shopping basket with products purchased using coupons, manages several coupons and coupon information, and stores coupon information and anonymous user profile with a unique reference number - Google Patents

Abstract

The use data management system comprises a coupon server for managing several coupons (12) and the coupon information, and a database for storing the coupon information and an anonymous user profile with a unique reference number. The coupon server creates the coupon. A presentation processor generates a representation of the coupons on the display of a mobile device. The anonymous usage profile information about the consumer's behavior is stored in the mobile device. Independent claims are included for the following: (1) a method for managing use data.

Description

State of the art

POS system manufacturers provide hardware and software for smooth payment transactions at a so-called POS terminal. The abbreviation "POS" comes from the English "point-of-sale" and means point of sale.

There are several patent applications for marketing and sales promotion activities around a POS terminal. The company Acardo AG has, for example, a patent application no. DE 10 2005 007 928 for the printing of a voucher for a receipt for further marketing and promotional activities. This patent application discloses a system for printing a barcode as a coupon on the receipt that can be redeemed at the next purchase.

Groupon has filed several patent applications for promotional activities. For example, US Patent Application Nos. 2010/0287103 and US 2010/0287044 disclose a system for selling a product when there is a sufficient number of interested parties.

1 shows an example of a known clearing system 5 for the coupon. In this clearing system 5 would like a manufacturer (company) 10 a voucher (coupon) 12 for the promotion of a product 15 or service as part of a promotional activity. The manufacturer 10 works with an advertising or promotion agency 60 together, which develops the sales promotion campaign. The advertising or promotion agency 60 commissioned a printing company in the conventional system 70 with the pressure of the coupons 12 and these printed coupons 12 be sent to one or more "distributors" 80 passed on the coupons 12 to consumers 50 by distribution. Of course, this distribution of coupons 12 also with the help of a promoter, via a newspaper or postman, or through the delivery or forwarding of brochures. The consumer 50 buys the product 15 in a branch 25a - 25c (or use the service). This gives the consumer 50 the coupons 12 for the product 15 from. The consumer 50 receives the product 15 at a cheaper price.

The branches 25a - 25c are about data connections 21 with several trading computers 22 in a commercial center 20 connected. These trading computers 22 obtained from the manufacturer 10 a coupon file 40 with a list of issued coupons 12 and the associated coupon numbers. This coupon file 40 can either by a data transmission network z. B. Internet to the trade center 20 or with the help of z. B. a USB stick. The trade center 20 distributes the coupon file 40 to the branches 25a - 25c with information about the valid coupons 12 and the associated coupon number. When redeeming the coupon 12 will be the coupon number on the printed coupon 12 through a cash register system 27 in the respective branch 25a - 25c read in and the validity of the coupon 12 compared by comparison with the coupon number received from the trading center 20 was transmitted. The POS system 27 has a cash register interface 28 that with the data connections 21 connected to a cash register 29 , as well as a cash register 26 , The cash register 29 stores the information about the coupons 12 with the coupon numbers.

By redeeming the coupons 12 the consumer receives 50 a discount (discount). The trade must cover the cost of redeeming the coupons 12 from manufacturer 10 get refunded back. This refund is made by means of a so-called clearing house 30 , The trade center 20 reports to the clearing house 30 the redemption of the coupons 12 and a value for this redemption. The clearing house 30 reimbursed the trading center 20 the value of the redemption plus a so-called action fee (also called handling fee). This gives the trading center 20 a compensation for the redemption of the coupons 12 and an amount to cover the additional cost of redemption. This refund will be made regularly, eg. B. daily. The clearing house 30 reports the value to the manufacturer 10 and gets a balance plus an amount to cover the costs of the clearing house 30 from the manufacturer 10 , The balance between the clearing house 30 and the manufacturer 10 takes place on a regular basis z. Weekly or monthly. In this conventional clearing system 5 finances the clearing house 30 the action before, as the refund to the trading center 20 earlier than balancing with the manufacturer 10 he follows.

The development of the sales promotion campaign is carried out with the help of the advertising and promotion agency 60 , the printer 70 and the distributor 80 , Experience has shown that the sales promotion campaign can go from the development phase to the distribution of the coupons 12 at the consumers 50 need several (five to twelve) weeks. The pressure of the coupons 12 takes time and distribution of coupons 12 through the distributor 80 can also take some time. In addition, most of the so distributed coupons 12 not used. That means the manufacturer 10 in the coupon file 40 a lot of information to the trading center 20 passes on, which later no longer queried be, as the associated coupons 12 are not redeemed. The storage and transmission of the information requires additional storage space and line capacity.

The manufacturer 10 has with the conventional clearing system 5 few opportunities to react to short-term actions of competitors or to react via other changes in the competition. Experience shows that a lot of paper is needed to print the coupons 12 used, which must then be disposed of.

Some solutions are known to increase the effectiveness of coupon redemption 12 to promote. The inventor has z. B. a German patent application with the no. DE 10 2009 003 619 submitted on the topic "User Profile Management". This patent application protects a method for mobile terminals with dynamic user profile management and integrated search application, which distributes the coupons 12 allowed to users (owners) via mobile devices. This patent application also discloses the anonymous management of the user profile. However, no information on ensuring the anonymity of the users is disclosed in this patent application.

An electronic system for distributing the coupons according to the teaching of the German patent application no. DE 10 2009 003 619 also distributes coupons 12 to mobile devices, regardless of the effectiveness or likelihood of redemption of the distributed coupons 12 , For example, a consumer 50 in an area without branches 25a - 25c a coupon to a particular chain of merchants or a merchant 12 probably do not use this retail chain. The distribution of these electronic coupons 12 requires computer resources and data management without any benefit for the consumer and the retailer or retailer. The coupon 12 also needs storage space on the consumer's mobile device 50 ,

When storing data of users about the creation and redemption of coupons 12 The applicable data protection laws must be observed in Europe and in other countries. There are two types of data that are legally relevant: personal data and usage data.

Personal data is data about the users (the consumers) of the coupons z. For example, the name, postal address, e-mail address, mobile number, date of birth, etc. These personal data may be transferred to other companies in Germany only with the express consent of the user. Even though the laws in other countries are less restrictive in the transfer of personal information, many companies ask users for their consent to the transfer of personal data.

Usage data on the contents of a shopping cart with purchased products or on the redemption of a coupon 12 may be passed on as long as the usage data are not customizable. In other words, details about the purchase of a user or the redeemed coupons 12 be processed as long as the identity of the consumer (user) can not be determined. However, the usage data may be associated with a unique reference number as long as the unique reference number can not identify the individual owners of the mobile device.

Summary of the invention

The object of the present invention is therefore to manage usage data anonymously.

This object is achieved by a system which includes a coupon server for managing coupons with coupon information, a database for storing the coupon information and an anonymous usage profile with a unique reference number. The anonymous usage profile is created when a consumer contacts the coupon server for the first time and allows the management of usage data without the storage of personal data. The anonymous usage profile may include information about a consumer behavior of a mobile device owner and use that information to generate relevant coupons for the owner. This saves storage space and computer time and reduces network usage.

The object is also achieved by a method comprising:
Request a coupon from a mobile device, check a unique reference number and, in the absence of the unique reference number, create the unique reference number and then send the coupon to the mobile device. This reference number is assigned to an anonymous usage profile.

The method allows storage of shopping cart information upon redemption of the coupon. Thus, the consumption behavior of the owner of the mobile device can be detected to allow creation and transmission of relevant coupons. One way to create relevant coupons is to calculate a lifetime of a purchased product.

The object is also achieved by a mobile device with a receiving device for receiving coupon details for a redeemable coupon, a memory for storing the coupon details and a unique reference number, and an indicator (for displaying a coupon from coupon details.

The object is also achieved by a data memory having a memory unit for storing a unique reference number and one or more memory units for storing shopping cart information about the purchasing behavior of a consumer, wherein these are assigned to one or more storage units of the unique reference number.

characters

Show it:

1 : a well-known clearing system for coupons;

2 a first embodiment of a clearing system according to this disclosure;

3 a coupon management system;

4 : a procedure of issuing the coupon;

5 : a procedure of redemption of the coupon;

6 : Coupon information; and

7 : a banner ad system.

Detailed description of the invention

This disclosure describes a system 5 and method of delivering vouchers (coupons) 12 to mobile devices 55 , for example via SMS or MMS or via a network connection. The network connection is z. As the Internet or a wireless network and via so-called apps and mobile websites. The mobile devices 55 have an ad 57 , a message store 58 , a location determination unit 56 and a message recipient 59 , The location determination unit 56 can z. B. be a GPS receiver receiving GPS signals of the global navigation satellite system NAVSTAR and thereby the current location of the mobile terminal 55 determined. The location determination unit 56 could also use signals from the future Galileo satellite navigation system or information about the radio cell.

One manufacturer (company) 10 can the procedure and the system 5 to issue the coupon 12 for a consumer 50 (also called users) use. The consumer 50 can then with the mobile terminal 55 at one of the next purchases in a store 25a - 25c a product 15 or buy a service with a discount. In this disclosure will be the creation of the coupon 12 and the purchase of a product 15 with the help of the created coupon 12 described. Of course, the system can 5 also for the use of a service with the help of the coupon 12 be used.

2 shows the individual elements of the system 5 , The individual elements on 2 that with the elements of 1 are identical, use the same reference numerals. 2 additionally shows a coupon management system 100 that with a coupon database 110 connected is. The coupon management system 100 is with the advertising and promotion agency 60 over a network 105 connected. Of course, the coupon management system 100 directly with the manufacturer 10 be connected. Every consumer 50 owns one or more mobile devices 55 that have a wireless network 120 with the coupon management system 100 are connected. The radio network 120 may be, for example, a telecommunications network based on the GSM standard, the UMTS standard or a wireless LAN. The mobile devices 55 can over the radio network 120 their current location (s) to the coupon management system 100 to transfer.

3 shows an example of the coupon management system 100 according to an embodiment of this disclosure. The coupon management system 100 has a coupon server 130 that with the database 110 for storing the coupon information 115 connected is. The coupon server 130 is realized as a module on a computer. For advertising campaigns that are localized, the database contains 110 also location-related data. These location-related data are z. For example, store location information 25a - 25c and regions for the validity of the advertising campaign.

A presentation processor 140 is also with the coupon server 130 connected. The presentation processor 140 is used to generate a representation of a website that is on display 57 of the mobile device 55 will be shown. This presentation is an invitation to the consumer 50 or owner of the mobile device 55 a coupon 12 to get. Typically, this presentation appears in the form of a so-called "banner ad" on the website, as explained later. Of course, this presentation may appear as a complete website or be generated in a different manner, e.g. B. in an app. The websites can be accessed via the mobile Internet and / or via the wired Internet. The coupon management system 100 is with the trading computer 22 in the commercial center 20 over the network 105 connected. The coupon management system 100 contains a coupon transmitter 112 for the transfer of the coupon 12 , The coupon transmitter 112 is z. B. a module in the coupon management system 100 for generating z. As an email, an XML file, a JSON file, and / or an SMS message.

This presentation can be location-based. In other words, the coupon management system 100 the location of the mobile device 55 on the basis of transmitted signal data of the positioning devices 56 determine this location with the location-related data in the database 110 compare and match a matching banner ad to the mobile device 55 to transfer. An example is a branch of a fast food chain. When the mobile device 55 Located near the store, a banner ad for this local fast food chain appears on the ad 57 of the mobile device 55 , The owner 50 can the coupon 12 Download for this local fast food chain. Also, the banner ads for supermarkets or other stores may appear location-related. In this aspect of the system, only locally relevant (location-based) coupons are used 12 Download. There is no "mass mailing" of coupons 12 or general advertising in the form of the banner ad, which is for the consumer 50 not relevant locally.

The owner 50 can click this presentation and will then use a URL to the coupon server 130 forwarded. This will be a coupon 12 for the consumer 50 activated and on the mobile device 55 transmitted. This transmission may take the form of an SMS 150 over the radio network 120 by means of the coupon transmitter 112 be sent. The sending of information about the coupon 12 can also be done via a Bluetooth / Wifi or NFC connection. At the same time, in the coupon database 110 the coupon information 600 over the activated coupon 12 as a file set 115 stored.

At the first contact of the consumer 50 with your coupon server 130 becomes a unique reference number 152 and an anonymous usage profile 150 for the owner 50 of the mobile device 55 generated. This unique reference number 152 will be back to the mobile device 55 transferred and on the mobile device 55 stored in a local device memory. The first contact is made either by clicking on the banner ads or by downloading the application program (so-called app). This storage of the unique reference number 152 can on the mobile device 55 in the device memory as a "cookie" in a browser or as a data value in an app. Upon further contact by the consumer 50 becomes this unique reference number 152 to the coupon server 130 be transmitted. Thus, the usage data on a buying behavior and redemption of coupons 12 managed efficiently and save space. The unique reference number 152 is neither coupled with the mobile phone number nor with other personal data or linked. The provisions of data protection are thus taken into account. Of course, the consumer 50 disclose more information about yourself and this information can be selectively stored. The unique reference number 152 is in the database 110 stored.

In another aspect of this disclosure, the coupon management system 100 by means of a customer, bonus or frequent flyer program the unique reference number 142 and an anonymous usage profile for the subscriber to the customer, bonus or frequent flyer card or owner of the mobile device 50 produce. In this aspect of the description, it is not necessary for the owner 50 a coupon 12 gets to the benefits of the system 5 to enjoy. The participant can create the anonymous usage profile himself in a web page. The reference number thus generated is sent to the mobile device 55 transmitted.

In another aspect of this disclosure, the coupon management system 100 or the coupon server 130 after receiving signal data about the location the coupon 12 directly to the mobile device 55 upon detection of the proximity of the mobile device 12 at the fast food store. In this case, the consumer needs 55 do not take over anything. This transmission of the coupon 12 For the local fast food store can z. B. if the Bluetooth connection of the mobile device 55 is turned on and a Bluetooth server in the fast food store close to the mobile device 55 recognizes.

4 shows an exemplary process of creating the coupon 12 and 5 an exemplary process of redemption of the coupon 12 , In a first step 410 decides the manufacturer 10 that the manufacturer 10 a sales promotion campaign together with an advertising and promotion agency 60 if you want to start alone. In a second step 420 created by the manufacturer 10 or the advertising and promotion agency 60 a coupon 12 with associated coupon information 600 and stores this coupon information 600 in a next step 430 into the database 110 as a file set 115 from. Database 110 is stored in a computer memory.

This coupon information 600 contains, among other things, the following information: a coupon number 610 , the product name 620 of the product 15 (respectively. Service), a coupon value 630 , a coupon valid value 640 and a coupon text 650 , This coupon information 600 is in the form of an XML file and is for example in 6 shown. The coupon number 610 can either be referred to as a so-called EAN number above the GS1 standard or as a separate B. manufacturer, agency, retailer, even or otherwise assigned number. The coupon value 630 gives the value of the coupon 12 at. This coupon value 630 could z. For example, the value of two products for the price of one product or a discount of € 1 per product 15 include. The coupon validity value 640 contains information about the validity of the coupon 12 z. The date of validity, the region of validity, personal data on validity, etc. The coupon text 650 is the text that is on the mobile device 55 or can be created on a receipt. The coupon information 600 may also provide further information regarding the coupon 12 include. Additionally, the coupon information 600 also information about manufacturer identification, branches 25a - 25c for redemption, frequency of redemption (one or more times), place of delivery, etc. included. The coupon 12 can also provide location information 660 included with details of the locations in which the coupon 12 is redeemable or exhibitable.

This coupon 12 is in this aspect of the invention using a so-called banner ad network 700 distributed. This banner ad network 700 is in 7 shown. The banner ad network 700 generated on a website 710 a so-called banner 720 in the text. The banner ad network 700 accesses the location information 660 for the issue of the coupon 12 and information about the location of the mobile device 55 to a location-based coupon 12 issue. This banner 720 is in the step 430 on the display 57 of the mobile device 55 shown. The consumer 50 click the banner 720 in step 440 to the coupon 12 to get. At the same time, the consumer transmits 50 also in his mobile device 55 stored, unique reference number 152 to the coupon server 120 (or a unique reference number 152 is generated). The required coupon information 600 be in step 450 by means of the SMS message 150 on the mobile device 55 and in the message store 58 stored. The SMS message 150 contains a link to the coupon information 600 in z. B. the coupon database.

It is also possible to get the required coupon information 600 via an email or an app with the coupon information 600 in XML or JPON format. Thereafter, a presentation on the mobile device 55 with the help of coupon information 600 (in the form of XML data). Alternatively, the coupon information 600 be queried and viewed within a mobile website. The coupon information 600 about the issued coupons 12 be almost at the same time in step 460 to the trade center 20 transmitted through the network. In step 470 distributes the trading center 20 the coupon information 600 about the issued coupons 12 to the individual POS systems 27 in the branches 25a - 25c through the services 21 , The time between queries by activating the coupon 12 by the consumer 70 and the provision of the coupon 12 in the cash register systems 27 only takes a few seconds, ie almost in real time.

If the consumer 50 the coupon 12 in one of the branches 25a - 25c the consumer wants to redeem 50 the product 15 or service and goes to the POS system 27 , The required coupon information 600 in the message store 58 or from the coupon database 110 be in the form of a code z. Barcodes or 2-D barcodes on the display 57 of the mobile device 55 in step 510 represented and can via a reader (a kind of receiving unit 24 ) in the cash register system 27 in step 520 be read. This code contains at least the coupon number 610 and if necessary. Further information z. B. the unique reference number 152 include.

In another aspect of the invention, the required coupon information 600 in the message store 58 in the form of a typed code. In addition, entering the required coupon information by "shaking" a mobile device 55 to another device possible. It is also conceivable a shortcut on the POS system 27 that when entering coupons 12 is pressed in advance. In another aspect of the system is the POS system 27 Also available as a mobile device and allows communication with the mobile device 55 of the consumer 55 through a device-to-device communication.

The POS system 27 compares in step 530 the one from the mobile device 55 read in coupon information 600 with the coupon information 600 in the POS system 27 to the validity of the coupon 12 to consider. Should the POS system 27 notice that the coupon 12 is valid in step 540 the discount on the price. The discount is usually on the receipt in the step 550 shown. The consumer 50 pays the shown (reduced) price. The POS system 27 shipped in step 560 the coupon information 600 (or at least only the coupon number 610 ) about the redeemed coupon 12 to the trading computer 22 in the commercial center 20 , The refund to the trade can be in the step 570 as in the state of Technology about the clearing house 30 respectively. As explained later, in one aspect of the invention, the clearing house 30 unnecessary.

7 shows an example of the banner ad network 700 , The banner ad network 700 contains an ad network 730 that with the manufacturer 10 , if necessary via an advertising and promotion agency 60 connected is. The advertising and promotion agency 60 or the manufacturer 10 can the banner ad 720 through an order to the ad network 730 create. The ad network 730 Represents a variety of banner ads 720 in front of a website 710 be generated by linking by means of a URL. The consumer 70 sees the website 710 on the display 57 his mobile device 55 and can the banner ad 720 Click to see the coupons 12 download. The banner ad network 700 can be on location information of the mobile device 55 access to find a matching banner ad. This location information is either from the location determination unit 56 in the mobile device 55 , from the information about the transmission tower or from the IP address of the mobile device 55 determined.

There are currently several major ad networks 730 using online systems mobile banner ads 720 into mobile websites and apps. To do this, an operator of an app or mobile website usually has to insert only one line of source code and an account with a banner ad network 730 to have. This source code contains links or links to a graphics file or HTLM code for creating the banner ad 720 on the display 77 , The operators are now considered publishers and have a unique identification number, the publisher ID. Every call of the website 710 or app screen on the mobile device 55 then send a short piece of information with the publisher ID or request a banner add with the information about the publisher ID, and optionally the location to the banner ad 720 with advertising on the mobile device 55 suitable to send out to the place. This information is received and processed on the server side, from the publisher ID, an advertisement profile is called (which ad fits the app / website, quality index evaluated) and server-side which banner Ad 720 to display on the mobile device 55 is brought. This banner add also receives the coupon information 600 ,

In another aspect of the invention, the consumer may 50 by means of a so-called "app" or a corresponding program on a mobile device 55 , z. B. install a smartphone, netbook or tablet computer. This app allows the display of banner ads 720 (eg, banner ads) in the app on the mobile device 55 , The consumer 50 can target a banner ad 720 looking in the app. As stated above, the installation of the app also includes the unique reference number 152 created.

Through the system 5 reach the exhibiting manufacturers 10 the almost immediate availability of the coupons 12 in the cash register systems 27 , Thus, the coupons 12 be provided almost immediately and without time delay redeemable. There is no cumbersome entry of the coupon information 600 necessary. In addition, it reduces the susceptibility to errors and reduces possible fraud attempts. The coupon exhibiting manufacturers 10 can also respond to the weather, an action of a competitor or utilization.

It is not necessary for the manufacturer 10 from the trade detailed information about the consumers 50 or details of the shopping carts containing the product purchased with the coupon.

The cash register systems 27 have a cash register interface 28 which part (the coupon cash register information) of the coupon information 600 from the trading computer 22 receives and upon successful redemption of the coupons 12 via this cash register interface 28 the transactions to the coupon management system 100 forwards. The cash register interface 28 receives among others the on 6 displayed information about the coupon number 610 , the product number 620 , the coupon value 630 , the coupon validity 640 and the coupon text 650 , It is also possible that the cash register interface 28 only the coupon number 610 retransmits or receives, and with the help of a stored in a local database information, even the coupon validity 640 and the coupon value 630 calculated. That also assumes that these parts of the coupon information 600 already in the cash register system 27 have been stored in advance. The cash register systems 27 have appropriate memory and computer units for storing the coupon information 600 , Rules on the granting of discounts in connection with the coupon and calculation of a total price after taking into account the discounts.

The cash register systems 27 have a reader z. B. barcode reader, the coupon information 600 from the mobile device 55 can read off. Also conceivable is a transmission by means of a Bluetooth connection, infrared connection or by a transmission according to the NFC standard (NFC = near-field communication). In this latter case, the POS system has 27 via a receiving unit 24 , As stated above, the coupon information 600 can also be entered by typing in directly.

The coupon management system 100 processes the transactions and calculates costs based on the coupons 12 and the purchases made.

For clear identification of the coupon 12 can have a coupon number 610 calculated as follows. Every exhibiting manufacturer 10 has a unique company identifier consisting of numbers and / or letters. Thereafter, the issuing manufacturer can even the coupon number 610 forgive. By combining the company code with the coupon number 610 to achieve a uniqueness that allows processing of the data and a permission to redeem locally at the dealer and also in the coupon management system. This coupon number 610 can on the mobile terminal 55 either directly or in the form of a barcode. The unique reference number 152 can the coupon number 610 be assigned.

In a further aspect of the invention, no clearing house 30 switched on. The coupon management system 100 can almost in real time the value of redeemed coupons 12 determine and give this value to the manufacturer 10 pass on. The manufacturer 10 Can the value with the trading center 20 if necessary, settle directly via an interim account. In practice, the compensation will not be immediate, but daily or weekly.

In a further aspect of the invention, the coupon management system 100 also shopping cart information (usage data) about the composition of the shopping cart of the consumer 50 from the POS system 27 receive. This shopping cart information can be sent to the manufacturer 10 or to a market research institute.

The shopping cart information is in the anonymous usage profile 150 saved and will be there for the issuance of a coupon 12 used. The shopping cart information also contains the unique reference number 152 , This assignment of the unique reference number 152 to the shopping cart information allows the combination of usage data from different purchases. Thus, the buying behavior of the consumer 55 without the use of personal data.

The coupon management system 100 can use information about the average consumption of food in the cart to get a coupon 12 for the additional purchase of a particular food or other consumables z. B. to send ink cartridges. For example, milk is bought on average every two to three days. The coupon management system 100 therefore creates a coupon at the earliest every second day 12 for the purchase of milk. This will cause the issuance of unnecessary coupons 12 which saves computer resources, data space and data line usage. For the creation of coupons 12 for the additional purchase of ink cartridges charged the coupon management system 100 the average consumption of ink cartridges by a consumer 55 and creates the coupons 12 to purchase the ink cartridges at the appropriate time when the ink cartridges are expected to be exhausted.

In a further aspect, the coupon management system 100 the details of the product actually purchased in the shopping cart information in the anonymous usage profile 150 use the coupon 12 to ship in time. If the coupon management system z. For example, the expiration date of the purchased product knows (or can calculate) the relevant coupons 12 to the mobile device 55 be sent (or create a corresponding banner ad). Due to the summary of multiple shopping cart information using the unique reference number is the detection of the buying behavior of the user and thus an effective issue of coupons 12 possible. This summary of cart information may be limited to specific merchants.

The coupon management system 100 can also change the location of the mobile device 55 use to coupons 12 to issue food only if the mobile device is near a branch 25a - 25c of a grocer. Thus, the computer resources, storage space and occupancy of the data lines are further optimized.

In another aspect, the most common location of the mobile device 55 with the unique reference number 152 be coupled. It can be z. B. the place of residence or place of work of the consumer 55 be identified. The population structure of many homes is recorded and from this more information about the buying behavior of the population can be used to the coupons 12 to create. In Germany z. For example, the Gesellschaft für Konsumforschung in Nuremberg records this data on the social structure of residential areas. For example, a student is known to buy certain products more often than a family. Should be the (evening) location of the mobile device 55 be in a student area, preferably coupons 12 for typical student products to the consumer 55 be shipped.

In another aspect of the invention, the shopping cart information in the mobile device 55 stored in a store using the app. This shopping cart information can be together with the unique reference number 152 be transmitted to the coupon server at night, when the traffic in the wireless network is lower.

Embodiment 1

The consumer 55 buys some products from a grocer in one day with different expiration dates and different consumption. The consumer uses this 55 a first coupon 12 to buy at least one of the products cheaper. By using the first coupon 12 becomes the composition of the cart with the unique reference number 152 when shopping at the coupon management system 100 transferred and in the anonymous user profile 160 saved.

After a few days, the mobile device is located 55 of the consumer 50 near a branch of the grocer. The coupon management system 100 receives regular information about the location of the mobile device 55 of the consumer 50 , By the saved shopping cart information in the anonymous usage profile 150 represents the coupon management system 100 a second coupon 12 ' from the owner 50 the favorable purchase of one of the probably used or expired products. The consumer 50 receives the second coupon 12 ' as SMS, MMS or Email or in the respective app and can the second coupon 12 ' Immediately insert in the nearby branch.

Embodiment 2

The consumer 50 is located in a shopping arcade with several branches 25a - 25c of fast food chains. The location of the consumer 50 will be sent to the coupon management system 100 and compared with information about advertising campaigns of the respective fast-food chains. The coupon database 110 also contains the locations of the participating branches 25a - 25c in the advertising campaigns and can be a location-based coupon 12 for the store in the shopping arcade near the consumer 50 exhibit. This location based coupon 12 gets to the mobile device 55 sent or inserted in a banner ad. Through the unique reference number 152 can reduce the probability of redemption of the coupon 12 be calculated.

LIST OF REFERENCE NUMBERS

5

Clearing System

10

Manufacturer

12

Voucher (Coupon)

15

product

20

trading Central

21

Data Connection

22

trade calculator

24

receiver unit

25

branches

26

the cash register

27

POS system

28

POS interface

29

Cash memory

30

Clearing House

40

Coupon file

50

consumer

55

Mobile terminal

56

Positioning unit

57

display

58

message store

59

message recipients

60

Advertising and promotion agency

70

printing house

80

distributor

100

Coupon management system

105

network

110

Coupon Database

112

Coupon transmitter

115

Coupon Information

120

radio network

130

Coupon Server

140

Presentation processor

150

Anonymous usage profile

152

reference

600

Coupon Information

610

Coupon number

620

product name

630

coupon value

640

Coupon valid

650

Coupon-Text

660

Location information

700

Banner-ad network

710

website

720

Banner Ad

730

Ad network

QUOTES INCLUDE IN THE DESCRIPTION

This list of the documents listed by the applicant has been generated automatically and is included solely for the better information of the reader. The list is not part of the German patent or utility model application. The DPMA assumes no liability for any errors or omissions.

Cited patent literature

• DE 102005007928 [0002]
• DE 102009003619 [0009, 0010]

Claims (13)

System ( 5 ) for managing usage data comprising: - a coupon server ( 130 ) for the management of coupons ( 12 ) with coupon information ( 600 ); - a database ( 110 ) for storing the coupon information ( 600 ) and an anonymous usage profile ( 150 ) with a unique reference number ( 152 ). System ( 5 ) according to claim 1 with a coupon server ( 130 ) to create the coupon ( 12 ). A system according to claim 1 or 2, further comprising: - a presentation processor ( 140 ) for generating a representation of the coupon ( 50 ) on a display ( 57 ) of a mobile device ( 55 ). System according to one of the preceding claims, wherein the anonymous usage profile ( 150 ) Information on a consumer behavior of a possession of the mobile device ( 55 ) contains. System according to one of the preceding claims, wherein the coupons ( 12 ) through the coupon server ( 130 ) using the anonymous usage profile ( 150 ) are producible. A method of managing usage data comprising: - requesting a coupon ( 12 ) by a mobile device ( 55 ); - check a unique reference number ( 152 ) and in the absence of the unique reference number ( 152 ) Creation of the unique reference number ( 152 ); - sending the coupon ( 12 ) to the mobile device ( 55 ). The method of claim 6, further comprising creating an anonymous usage profile ( 150 ), which the unique reference number ( 152 ) assigned. A method according to claim 6 or 7, wherein requesting a coupon ( 12 ) by downloading an application program on the mobile device ( 55 ) or by clicking on a banner ad. Method according to one of claims 6 to 8, further comprising: storage of shopping cart information upon redemption of the coupon ( 12 ). The method of claim 9, further comprising: calculating a life of a purchased product in the shopping cart information; and - using the calculation when creating the coupon ( 12 ). Mobile device ( 55 ) to redeem a coupon ( 12 ) comprising: - a receiving device ( 54 ) for receiving coupon details ( 600 ) on a redeemable coupon ( 12 ); - a memory ( 59 ) for storing the coupon details ( 600 ) and a unique reference number; - Display ( 58 ) for displaying a coupon ( 12 ) from the coupon details ( 600 ). Mobile device according to claim 11, further comprising a transmitting unit ( 57 ) for sending coupon details ( 600 ). Data memory with: - a memory unit for storing a unique reference number ( 152 ); and - one or more storage units for storing shopping cart information about a consumer's buying behavior ( 53 ), this one or more storage units of the unique reference number ( 152 ) assigned.

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