DE102009017261A1 - Method for filtering and providing advertisement in Internet, involves installing program in computer of user, and calling filtered and controlled data in program by user in computer over Internet, where program is accessible as download - Google Patents

Abstract

The method involves providing quotations and products in a data format to a system operator by an advertiser, and storing the quotations and the products in a data system. The quotations and the products of the advertiser are controlled and filtered to preset attributes of contents by the operator. A program is installed in a computer of a user, where the program is accessible as download from Internet or over a data carrier for the user. The filtered and controlled data in the program are called by the user in the computer over the Internet. An independent claim is also included for a system for filtering and providing advertisement in Internet.

Description

in the In general, the invention relates to a method and a system for filtering and controlled delivery of advertising in the information network Internet / world wide web / www, which uses two self-contained data systems or two basically separate programs is made available.

At the The current state of the art is a user with his computer (= PC) via an access program, the browser, to the Internet and is immediately flooded with advertising. Want The user originally just wanted information obtain the Internet via its browser or a search engine, he is now constantly exposed to pop-ups and banners and gets disturbed while working on the computer.

Of the User clicks away the ads or pop-ups and promotional banners, or he turns on a program that even completes this type of advertising in derogation.

moreover At the moment, advertisers can use the calculator on the computer User placed cookies unchecked, d. H. without control the user's access to the user's computer. Thus, you can unauthorized information about the user and / or its Internet Protocol address (= IP address), which is the computer clearly stated by the user, to the outside or to the internet reach. His privacy on the PC is severely disturbed and there is not enough protection of the PC from outside Accesses such as spam mails, pop-ups or banners and general advertising guaranteed.

In DE 10 2004 047 815 B4 A method for the targeted control of advertising and a system for it is described. However, it is not so much about the protection and interests of the user as it is about collecting the commercially usable data of the user in the sense of advertisers.

In AT 005 506 U1 becomes a device and method for sending advertising information. Again, the problem of user security and control of advertising content is not resolved.

For The advertisers are creating the problem that comes from this behavior their products are not or insufficiently advertised, even if the user is basically or closer Information would actually be interested in the product.

Therefore is a filtering and then a controlled Providing the advertising information also in the sense of the advertiser.

task The invention is therefore a method for filtering and controlled Provide advertising available on the Internet too which overcomes the above disadvantages in an advantageous manner, and to propose a system implementing the method.

The Task is solved by a method with the features of claim 1 to 4 and by a system for implementation the method with the features of the independent claim.

The The present invention describes a method and a system for Filtering and providing advertising on the Internet. This method is executed by a program 1 on a computer of System provider that filters, recycles and processes the advertising a program 2 on the computer of a user, the filtered and recycled data provides without that connect to program 1 by the user can.

It So are two self-contained programs that the procedure Perform according to claim 1 and by an intermediate step on the Internet are compared with each other.

there will ensure that no, especially no personal Unauthorized data about the user and / or his IP address, without the consent of the user, to the outside (ie outside of the system set up by the system operator), not even to the advertising companies.

The procedure and its relationship with programs 1 and 2 is described in 1 clarified.

program 1 is an internal program of the system operator to implement the general procedure for filtering and updating advertising, after the advertisers in an internal system or in a list been recorded. Program 1 is executed by the system operator.

program 2 is a program for implementing the general method for Provision of filtered and updated, processed Advertising on the Internet, by advertisers in an internal program 1 and then the user from the system provider is made available. The user can do that Program 2 as download from the Internet or from a data carrier install and run on his machine.

In the present method, the PC user is not disturbed while working, but can through a small application (= software) with minimal effort at any time access to desired advertising content that are tailored by personal pre-selection (eg by a filter) to him.

As well can harm children and youth content in taken over a separate area or completely switched off become.

there filters a program (eg by application Filter) advertising by labeling with keywords (as in search engines) into individual areas, each corresponding to a topic of advertising content. Every advertising content gets its own category (eg car, household, technology, books), which can be selected separately.

advertising can no longer uncontrollably access the user's computer, because of this procedure and by an executive Application or software will not transmit any unauthorized information the user or his IP address to the outside or into the network.

Just with self-access to the product pages and possibly resulting from it Product selections and / or purchases are made by the user himself Data passed on.

It finds a preselection on a computer of the system provider Program 1 or on a user's computer through settings within the program 2. Access to the settings of the program 2 can also be enabled with a password.

The Promotional offers are updated by the system provider using program 1 and program 2 as soon as the user in a period the first time the Internet goes (automatic data synchronization using automatic / m update / download).

Of the Users will always be informed as soon as interesting (new) offers but he can decide for himself whether or not to go into it want or not.

The Named procedure and system is for any type of advertising open for offers and goods of various suppliers, if they are serious. This is done by the system provider In any case, always controlled, so that the user through this Procedure can be safe from hidden dubious advertisers (eg reputable homepage, but on subsequent pages z. Pornographic or cost-obfuscating content).

It is not the entire advertising controlled, but only channeled or filtered. Thus, for the user who is using this Process affiliated program 2 uses, guarantees that dubious advertisers and vendors stay out of it, and he before their access is securely protected on your own computer.

Everyone Users can continue using search engines and / or receive his browser beyond going offers and catch up. A sure protection against dubious (advertising) providers, spams (= unwanted advertising emails) and pornography is however then no longer guaranteed.

This has a double effect: the user looks under them Advertisements actually advertise, and he may become even customer of the advertiser. The provider of advertising can become be sure that his advertising is many times more effective and does not end up in the electronic wastebasket.

Of the Advantage for the participating advertisers lies in one stronger customer loyalty, because a customer more confident in the safe handling of his data, will also contribute more consume the same suppliers.

Of the The user's access to advertising and / or commercials for the individual advertisers controllable and calculable, Thus, the results of advertising effectiveness are more meaningful as for example with pop-ups and banners.

For the user becomes more transparent and less arbitrary, He himself has the choice of what he wants to see and what he does not.

The optical and substantive implementation of said method and of the system implementing this method on the pc 's PC User is based on the idea of a train or similar image or icon suitable for this system with several compartments / wagons as "means of transport" for To use advertising.

The program 1 filters (possibly by means of an application filter) the advertising by labeling with keywords (keywords, as in search engines) in each car, each corresponding to a theme of advertising content. This happens in a program 1 ( 1 , Step 3a . 3b . 4 ,) on the computer / computer of the system provider. ( 1 , Step 2 )

The user starts the download or the installation of a data carrier of a program 2 with empty contents (= the train or other symbol such as tree, list, etc., can by the user be selected and changed), train and cars are still empty. ( 1 , Step 6 and 7 )

The user installs the program 2 on his computer to start the specified procedure. ( 1 , Step 6 and 7 )

To successful installation of program 2 on the computer of the user a pull icon (or similar) appears in the scroll bar as a sign that the procedure can be started.

Everyone Wagon of the train symbolizes its own advertising theme, for example Household, travel, fashion, software and similar advertising areas.

Everyone Wagon can be selected and activated by a simple click become. Thus, in each case one advertising topic is selected, in it again individual advertising offers.

optical the train will be shown as a small moving icon (eg gif animation) be aware of small compartments in the start bar. He will become move from right to left or in the opposite direction and through this movement signal that new, from the Internet by the system provider filtered advertising blocks for viewing ready.

reacts the user does not by directly clicking a wagon on this Note, the train pulls itself into a "garage" or something similar back where he can be called at any time in the waiting position, without disturbing the screen.

• Zustand 1: Zug steht in der Garage = inaktiv, Ruhezustand
• Zustand 2: Zug startet in der Taskleiste = aktiv, Betrieb (1, Schritt 8)

The control of the program 2 is carried out by the user by means of:

• Condition 1: train is in the garage = inactive, idle state
• State 2: Train starts in the taskbar = active, operation ( 1 , Step 8th )

The user is always informed as soon as interesting (new) offers are available, but he can decide for himself whether or not to accept them. ( 1 , Step 5 )

pictorially this is represented for example by a fast train for Special offers, compared to the normal train, in the running bar appears.

If the user reacts to the individual advertising offered on the train, in the car, ie he wants to buy, he can start the purchase on the Internet, eg. B. via a link (in the car), go. ( 1 , Step 6 and 7 )

In this case, his personal data, email address and IP address are known only to the system provider and accessible to the user and his family against unwanted spam and z. B. to protect harmful and pornographic content. ( 2 )

The data on the person and order are therefore, if the user so desires, only through the system provider and this will then pass a pure order to the respective advertisers. ( 2 )

The advertiser can forward the order to a shipping point, which can then be forwarded to a distributor. In turn, the Distributor may be in direct contact with the system provider and the user, including the recipient of the shipment. ( 3 )

The secure handling of the data of the user (ie without unauthorized access to it) can be ensured in the course of the order by means of different barcodes. The process will be in 2 and 3 illustrated.

Barcode 1 contains encoded as information the complete personal data of the user (name, exact address, goods to be sent, etc.) required for shipping, which is also the recipient of the shipment. Barcode 2 contains as information only the destination, the destination or similar general information of the goods, which do not allow any conclusion about the identity of the user. ( 2 )

Barde 2 contains information that is open to advertisers, the system provider, the shipping point and the sales office. Barcode 1 contains information that is only accessible to the system provider, otherwise closed (= encrypted) to the other system participants and only for a short time the feedback to the system provider about the arrival of the goods to be sent, opened for the sales office, in order to deliver the goods safely to the user. ( 2 )

One Another possibility is the establishment of a child and Child protection filters in the form of a protective wagon with password protection or even the possibility of non-transmission endangered content (content from 18 years, pornography, Violence ...) into the train in general.

by virtue of its design, the described method is also suitable If necessary to one of unwanted, children and youth endangering Contribute to clean Internet content.

The Application can be done with minimal effort as additional Application easily integrated into Internet pages of search engine providers provided that they adopt the method described by the system vendors and perform.

QUOTES INCLUDE IN THE DESCRIPTION

This list The documents listed by the applicant have been automated generated and is solely for better information recorded by the reader. The list is not part of the German Patent or utility model application. The DPMA takes over no liability for any errors or omissions.

Cited patent literature

• DE 102004047815 B4 [0005]
• AT 005506 U1 [0006]

Claims (8)

Method for filtering and controlled provision of advertising on the Internet (information network) / world wide web (www) with the following steps: - a respective advertiser passes on the offers and goods to be advertised to the system operator in data form ( 1 , Step 1 ); - the respective advertising data on the offers and goods of the advertisers are included in a data system / a list ( 1 , Step 2 ); - the system operator controls and filters the offers and goods of the respective advertisers on certain features of the content in order to prevent potentially hazardous content of the advertising data ( 1 , Step 3a ); - the system operator controls and filters the offers and goods of each advertiser on certain features of the content in order to be able to classify them in a program ( 1 , Step 3b ); - the procedure in 1 in the steps 2 . 3a and 3b is recorded in a program 1 of the system operator and continuously updated ( 1 , Step 4 ); - the data of the respective advertisers are displayed in program 1 for the further procedure in program 2 ( 1 , Step 6 ), whereby the comparison of the advertising data in program 1 and program 2 is ensured in an intermediate step via the information network Internet ( 1 , Step 5 ); - Program 2 will be installed on the computer of the user, with program 2 as a download from the Internet or via a disk for the user (= end customer) is accessible ( 1 , Step 6 ); - In program 2, the data thus filtered and provided in a controlled manner are retrieved by the user via his computer via the Internet ( 1 , Step 7 ). Method according to claim 1 for encrypting data by means of a code, in which the personal data of the user such as name, date of birth, address, assigned product groups, assigned orders and the like are encrypted and created and managed by the system operator as personal code 1 ( 2 ). Method according to Claim 1 for encrypting data by means of a code in a non-personal code 2 in which general non-personal data required for the delivery of the user's order are not encrypted ( 2 ). The method of claim 1 to 3, wherein personal data of the user as the content of code 1 are only completely known to the system operator in the user's orders and are not passed to the advertiser for the protection of the user ( 2 ) and only Code 2 is fully accessible to all parties (advertisers, points of sale, distributors) of the process and system and in which only at the end of the process chain the user's personal data in Code 1 is temporarily suspended by the system operator it is necessary for proper allocation and delivery by a distributor ( 3 ). The system according to claim 1 to 4 contains a program for the filtering and controlled provision of advertising on the Internet (information network) / world wide web (www), comprising the following steps: a respective advertiser who sends the offers and goods to be advertised to a program / Software of the system operator ( 1 , Step 1 ); - the respective advertising data of the advertisers are included in a program / software in a data system / in a list ( 1 , Step 2 ); - the system operator controls and filters the offers and goods of the respective advertisers on certain features of the content in order to prevent potentially hazardous content of the advertising data ( 1 , Step 3a ); - the system operator controls and filters the offers and goods of each advertiser on certain features of the content in order to be able to classify them in a system / program ( 1 , Step 3b ); - the system in 1 in the steps 2 . 3a and 3b contains a program 1 / software 1 of the system operator, which collects the data and continuously updates ( 1 , Step 4 ); - the data of each advertiser are in the system in a program 1 / Software 1 for the course of further proceedings in another program 2 / Software 2 ( 1 , Step 6 ), whereby the comparison of the advertising data in the two program systems is ensured in an intermediate step via the information network Internet ( 1 , Step 5 ); - Program 2 / Software 2 will be installed on the computer of the user, whereby Program 2 / Software 2 as a download from the Internet or via a data carrier for the user (= end customer) is accessible ( 1 , Step 6 ); In program 2 / software 2, the data thus filtered and provided in a controlled manner are retrieved by the user via his computer via the Internet ( 1 , Step 7 ). The system of claim 5 includes a program / software for encrypting data by means of a code in which the personal data of the user such as name, date of birth, address, associated departments, assigned orders and the like are encrypted and the system operator as personal code 1 er provides and manages ( 2 ). The system according to claim 5 includes a program / software for encrypting data by means of a code in a non-personal code 2, in which general non-personal data required for the delivery of the user's order are not encrypted ( 2 ). The system according to claims 5 to 7 contains a program / software in which personal data of the user as content of code 1 are completely known only to the system operator when the user orders them and are not forwarded to the advertisers for the protection of the user ( 2 ) and only Code 2 is fully accessible to all parties (advertisers, points of sale, distributors) of the process and system and in which only at the end of the process chain the user's personal data in Code 1 is temporarily suspended by the system operator it is necessary for proper allocation and delivery by a distributor ( 3 ).