CZ2007663A3 - Method of measuring number of listening participants and monitoring of multimedial works and during implementation of simple investigations - Google Patents

Abstract

A procedure that can be implemented when establishing a connection between a multimedia operator (10) with a listener / viewer is usable using a special mobile phone (8). A special mobile phone (8) is a standard mobile phone (7) supplemented by a recognition SW or HW recognition circuits (5) connected in feedback. A special mobile phone (8) extracts a telephone number from the acoustic wave (3) of the transmitted multimedia work (10). An acoustic wave (3) bears a special mobile phone (8) from the loudspeaker (2) of the radio or television receiver or multimedia player (10), in which the telephone number given by the SIM card (15) has an evaluation station (9) character bit, tone or other information encoded in the multimedia work (10). If the received information complies with the established telephone number evaluation rules, then a special mobile phone (8) will perform the feedback function.

Description

(57)

The procedure that can be implemented in establishing a connection between a multimedia work operator (10) and listeners / viewers. is usable using a special mobile phone (8). The special mobile phone (8) is a standard mobile phone (7) supplemented with recognition SW or I1W recognition circuits (5). involved in the feedback. The special mobile phone (8) extracts the telephone number from the acoustic wave (3) of the transmitted multimedia work (10). A special mobile phone (8) from a loudspeaker (21 radio or television receivers or media players (10) is provided with acoustic waves (3) in which the phone number given by the SIM card (15) of the evaluation station (9) is bit, tone or If the information received complies with the set rules for evaluating the telephone number, then the special mobile phone (81) will act as a feedback function.

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The procedure for measuring the listening and viewing of multimedia works and for carrying out simple surveys

Technical field

The invention relates to a process for measuring the listening and viewing of multimedia works and is also feasible in simple surveys.

The invention falls within the field of electrical engineering, in the field of electrical communication technology.

A procedure for directly measuring the audience and audience value of multimedia works by advertisers, authors, operators and also used in conducting simple polls. The procedure is also useful when establishing a multimedia work operator with listeners / girls.

BACKGROUND OF THE INVENTION

The previously known media audience ratings are based on the willingness of randomly selected individuals to participate, usually for a fee, in a media audience audience survey by:

- Static meters (static people meters) - Fixed to TV devices

- portable meters (portable peoplemeters) instruments that store in their memory:

- samples of broadcast data captured by the wearer during the time period. These are evaluated after the handover of the device by comparison in the processing center,

- inaudible codes added by radio stations, television stations and other content providers. At the end of the day, the wearer places the device in a personal module and sends the results to the center for further processing.

There are cases where a randomly selected person does not meet the requirements of a surveying agency, which is determined by completing an input questionnaire and the audience measuring instrument does not get at all, ie does not or does not monitor a "friendly" station.

SUMMARY OF THE INVENTION

A procedure for directly measuring the audience and audience value of multimedia works by advertisers, authors, operators and also used in conducting simple polls. The procedure is also useful for establishing a connection of a multimedia work operator with listeners / viewers.

The procedure uses a special mobile phone, which is a standard mobile phone supplemented with recognition SW or recognition HW circuits connected in the feedback. In the proposed procedure, a special mobile phone extracts the phone number from the acoustic waves of the broadcast multimedia work.

The principle of the solution lies in the fact that a special mobile phone is provided with a sound wave from the speaker of radio or television receivers or multimedia works players in which the phone number given by the SIM card of the evaluation station is bit, tone or otherwise encoded information contained in the multimedia work. .

If the received information complies with the established rules for evaluating the telephone number, then the special mobile phone starts to perform the feedback function. A variant of the solution is that if the received information complies with the set rules for evaluation of a telephone number from the acoustic waves of a multimedia work, then a special mobile phone without the owner's intervention automatically responds by sending a fixed SMS stored on its SIM card or given by the SIM card of the evaluation station, which is contained in the extracted information from the multimedia work.

The content of the SMS is given in advance so that it contains identification data that characterize the group of listeners. Subsequently, the evaluation station determined by the SIM card receives the SMS and includes its content in the list of listeners of the given multimedia work.

If the received information from the multimedia work complies with the set rules, then the special mobile phone displays a template of a reply SMS, which the user adds at his / her discretion and sends it to the phone number given by the SIM card of the evaluation station.

If the information received from the multimedia work complies with the set rules and if the viewer / listener presses the relevant button of the special mobile phone within the set limit, a telephone connection is established with the operator / moderator of the multimedia work.

The measurement is based on the acoustic transmission of the evaluation station telephone number given by the evaluation station's SIM card together with the multimedia part of the speakers of radio, television or other devices. The signal is received by a standard mobile phone microphone. A special mobile phone responds to the recognition of the evaluation station's phone number by the recognition SW or recognition HW circuits by sending a fixed SMS (characterizing the group of listeners) to the viewing station. The SMS is included in the database of listeners / viewers of the multimedia work. The database is a part of the evaluation station software.

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-3 Since recognition SW or HW circuits are part of a special mobile phone, the problem of carrying the device, which is typical of other portable personal devices necessary for the measurements performed, is solved. Measurement does not impose any claims or obligations on survey participants.

Advantages include decentralized measurement of media and multimedia works, and semi-automatic response to live broadcasts with additional mobile phone features.

BRIEF DESCRIPTION OF THE DRAWINGS

An exemplary embodiment of the proposed solution is described with reference to the drawings, in which:

Fig. 1 - connection of a mobile phone to the audience measurement system, fig. 2 - example of a mobile phone connected to the feedback system

DETAILED DESCRIPTION OF THE INVENTION

Example 1

Those interested in measuring the listening / viewing of a multimedia work 10 purchase a SIM card 15, which they insert into the SMS receiving device and connect it to their PC from which they form an evaluation station 9. The multimedia work 10 is already at its origin or additionally during reproduction media, supplemented with short information containing the telephone number of the evaluation station 9 given by the SIM card 15. This number is broadcast by radio or television broadcast 13 together with the IP multimedia component which is the subject of audience measurement. Since the phone number is broadcast in the area of the inaudible spectrum of frequencies, it does not interfere with watching a multimedia work 10.

If the conditions for evaluating the received telephone number are met, i.e. if the owner with his special mobile phone 8 was in close proximity to the speaker 2 of the remote radio or television receiver reproducing the multimedia work 10, and the rules for receiving the encoded telephone number of the receiving station 9, the recognition software or hardware of the recognition and control circuits 5 is activated, which react by sending a fixed SMS stored on the SIM card 6 or in the memory 6 'of the mobile phone 8 to the recognized telephone number of the evaluation station 9 given by the SIM card 15. in accordance with the relevant data protection laws only: sex, year of birth, region or district of residence, or. achieved education of the owner of a special mobile phone 8 - audience measurement participant.

• · · · ·

-4This SMS is received by the evaluation station 9 with the number of the SIM card 15 and is included in the database 16 of the listeners of the monitored multimedia work 10. Here, in addition to the above mentioned data, the date and the time of its receipt are included. The above-mentioned telephone number will receive as many SMS messages as the number of persons equipped with a special mobile phone 8 is currently watching the multimedia work in question.

At the next moment, the process may be repeated while watching another multimedia work 10, which is however provided with a different phone number of the evaluation station 9: The special mobile phone 8 thus distributes its SMS to the relevant evaluation stations 9 having a telephone number 15 identical to the telephone number transmitted. together with the multimedia work 10. In this way, the sponsors of measurement, which have an evaluation station in their vicinity, obtain relevant audience data of the multimedia work 10, including their legal or illegal copies.

By processing the database 16, further information that meets the specified requirements can be found, such as sorting, removing duplicates, etc.

Example 2

Similarly, the listening rate of multimedia works 10 whose audio recording is reproduced by headphones can be measured. By plugging the headphone connector 12 into the corresponding socket of the special mobile phone 8 with the signal source switch 11 located in the headphone socket, it disconnects the microphone 4, galvanically connects the hardware recognition and control circuits 5 to the integrated radio receiver or data carrier in the special mobile phone 8 5. The procedure is identical to the above example.

Example 3

If the nature of the broadcast program requires listeners' response, then the broadcast studio adds control signals and data for the special mobile phone 8 to the multimedia work 10, and the display shows the program identification and possible responses. The display control signals are also transmitted by acoustic waves 3 propagated from the radio and television speakers.

E.g. The user has enabled the semiautomatic response mode for live broadcast on his special mobile phone 8. When broadcasting a program of this kind, the display of a special mobile phone 8 will show for example:

in · 9 · «9 · · ·

V t

-5TV xx - Set brand popularity order? A - Opel

B - Skoda

C- VW

Your choice:.......

The holder of the special mobile phone 8 chooses the answer by typing “CAB” in the Your selection line: and pressing the button to send the answer. This sends a response to the number of the evaluation station 9, to which the stored SMS can be connected on the SIM card 6 or in the memory 6 'of the mobile phone 8.

The advantage is that there is no need to copy the wiretapped phone number displayed on the TV and sometimes even complicated adherence to the prescribed format for the sent SMS message required by the broadcaster. The evaluation software at the evaluation station 9 evaluates the results obtained. If the owner of the special mobile phone 8 does not respond within a certain time to the program moderator prompt, the recorded number of the evaluation station 9 is reset to the special mobile phone 8 and the display is set to idle.

For purposes of the present invention, multimedia work 10 means sound film, music, spoken word, radio or television program, SW program, database, video games, sound teletext pages, or other works with sound.

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-6List of Reference Marks

1. radio or television broadcast studio

2. a remote loudspeaker of a radio or television receiver or other reproducing device

2 ‘integrated radio or television receiver or other playback equipment

3. acoustic waves

4. standard mobile phone microphone

5. recognition SW or HW recognition and control circuits

6. Mobile phone SIM card

6 '. standard mobile phone memory

7. Standard mobile phone

8. Special mobile phone

9. ratings station - standard equipped PC

10. multimedia work

11. Signal source switch

12. Headphones

13. Radio and television broadcasting

14. networks of mobile operators

15.SIM evaluation station card

16.database of listeners of the monitored multimedia work

Claims (4)

Patent claims 1. A procedure for directly measuring the audience and audience value of multimedia works (10) by advertisers, authors, operators and for conducting simple opinion polls, which is also useful in establishing a connection between a multimedia work operator (10) with listeners / viewers using a special mobile phone (8), wherein the special mobile phone (8) is a standard mobile phone (7) supplemented with recognition SW or recognition HW circuits (5) connected in the feedback, and in the proposed procedure extracts the special mobile phone (8) from the acoustic wave (3) of the transmitted multimedia work (10), a telephone number, characterized in that acoustic waves (3) are provided to the special mobile phone (8) from the loudspeaker (2) of radio or television receivers or media players (10), in which the phone number of the SIM has (15) the evaluation station (9) has the character of bit, tone or other encoded information contained in the multimedia work (10), and if the received information complies with the established rules for evaluating the telephone number, then the special mobile phone (8) ties. A method for directly measuring the audience and audience value of multimedia works (10) by advertisers, authors, operators and for conducting simple opinion polls, which is also useful in establishing a connection between a multimedia work operator (10) with listeners / viewers, according to claim 1. characterized in that if the received information complies with the established rules for evaluation of the telephone number from the acoustic wave (3) of the multimedia work (10), the special mobile phone (8) automatically responds without sending the owner by sending a fixed SMS stored on its SIM card ( 6) or in the memory (6 ') of the mobile phone (8) to the phone number given by the SIM card (15) of the evaluation station (9), which is contained in the extracted information from the multimedia work (10); that it contains identification data that characterize the group of listeners and subsequently The evaluation station (9) designated by the SIM card (15) receives the SMS and includes its content in the database (16) of the listeners of the multimedia work (10). • · · · V ·· A method for directly measuring the audience and audience value of multimedia works (10) by advertisers, authors, operators, and for conducting simple opinion polls, which is also useful in establishing a connection between a multimedia work operator (10) and listeners / viewers, according to claim 1 , characterized in that, if the received information from the multimedia work (10) complies with the set rules, then on the special mobile phone (8) a response SMS template is displayed, which the user completes at his discretion and by pressing the respective button of the special mobile phone (8) sends the evaluation station (9) to the phone number given by the SIM card (15). 4. The procedure for directly measuring the audience and audience of multimedia works (10) by advertisers, authors, operators, and for conducting simple opinion polls, which is also useful in establishing links between the multimedia work operator / moderator (10) and listeners / viewers, Claim 1, characterized in that if the received information from the multimedia work (10) complies with the set rules and if the viewer / listener presses the respective button of the special mobile phone (8) within the set limit, the telephone connection is established with the operator / moderator of the multimedia work (10). ).