CN104361847B - It is a kind of that interactive advertisement play system and method are carried out by audio - Google Patents

It is a kind of that interactive advertisement play system and method are carried out by audio Download PDF

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Publication number
CN104361847B
CN104361847B CN201410627008.0A CN201410627008A CN104361847B CN 104361847 B CN104361847 B CN 104361847B CN 201410627008 A CN201410627008 A CN 201410627008A CN 104361847 B CN104361847 B CN 104361847B
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audio
communication terminal
intelligent communication
voice signal
data sequence
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CN104361847A (en
Inventor
蒋玮
张立
陈亮
刘凯
方健
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Jiangsu Changjiang Media Co., Ltd.
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JIANGSU DREAMVOC TECHNOLOGY Co Ltd
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Abstract

The present invention discloses a kind of advertisement play system carrying out interaction by audio, including:The advertisement play back device comprising the voice signal audio for having frequecy characteristic is played, the voice signal for having frequecy characteristic is parsed into the intelligent communication terminal of data sequence, obtains the remote server of corresponding interaction content according to the data sequence.Interactive advertisement broadcast method is carried out by audio the invention also discloses a kind of, the method includes:Play the audio for including the voice signal for having frequecy characteristic, the voice signal for having frequecy characteristic that the audio includes is parsed into data sequence, it obtains interaction content corresponding with the data sequence and is sent to the intelligent communication terminal, the intelligent communication terminal receives the interactive information and shows.Advertizing interacts, diversified presentation ad content, meets the requirement that modern advertising is interactive, accurate and personalized, and can be docked with fast-developing mobile Internet.

Description

It is a kind of that interactive advertisement play system and method are carried out by audio
Technical field
The invention belongs to field of advertisement spotting more particularly to it is a kind of carried out by audio and intelligent end device it is interactive wide Accuse play system and method.
Background technology
In recent years, with the fast development of China's economy, outdoor video advertising market shoots up, the main form of expression Including elevator card, market video ads, outdoor large screen advertisement etc..The presentation of ad content is needed by containing electronic display With the advertisement play back device of loud speaker, businessman claps ad content at video clip through advertisement play back device loop play, from And reach propaganda function.
But the propagation of these outdoor video advertisements is unidirectional, presentation content is single, and it is mutual to cannot be satisfied modern advertising Dynamic, accurate and personalized requirement.It can not especially dock, advertisement can not be presented with fast-developing mobile Internet Content directly pushes in the intelligent terminals such as the smart mobile phone in viewer's hand, tablet computer, limits the propagation of advertisement Effect makes outdoor video advertisement and Internet advertising, especially lacks competitiveness compared with mobile Internet advertisement.
Invention content
In view of this, one object of the present invention proposes a kind of advertisement play system carrying out interaction by audio, with solution The propagation of certainly current advertisement is unidirectional, and presentation content is single, can not be docked with fast-developing mobile Internet, can not will be wide Presented content is accused directly to push in viewer's hand in intelligent terminal, to limit advertisement dissemination, the family that makes Outer video ads and Internet advertising, the problem of especially lacking competitiveness compared with mobile Internet advertisement.
The advertisement play system, including:Advertisement play back device includes tool in the audio that the advertisement play back device plays The voice signal of standby frequecy characteristic;Intelligent communication terminal, the intelligent communication terminal will receive described in have frequecy characteristic Voice signal be parsed into data sequence, and the data sequence is sent to remote server;Remote server, it is described long-range Server obtains interaction content corresponding with the data sequence according to the data sequence that receives, and by the interaction Content is sent to the intelligent communication terminal.
In some optional embodiments, the voice signal for having frequecy characteristic is high-frequency signal or low frequency signal; The high-frequency signal is superimposed upon in the audio that the advertisement play back device plays;The low frequency signal by temporal masking and Frequency domain masking effect is hidden in the audio that the advertisement play back device plays.
Wherein, the frequency of the high-frequency signal is higher than 16KHz, and the frequency range of the low frequency signal is 2KHz ~ 10KHz.
Wherein, the advertisement play back device further includes the electronic display and loud speaker for playing video file, described Video file is stored in the storage device in control circuit, the audio portion subpackage for the video file that the loud speaker plays Containing the voice signal for having frequecy characteristic.
Further, the intelligent communication terminal further includes:Sound for acquiring ambient enviroment and the prison recorded Device for tone frequencies, and detection device that the sound collected and recorded the monitoring device is detected, if the sound of detection is described Have the voice signal of frequecy characteristic, then the voice signal for having frequecy characteristic is parsed into the data sequence.
Further, the remote server by the interaction content of the acquisition according to being sent after certain format combination To the intelligent communication terminal, certain format is defined in advance, or, itself passing through as format information data described Audio obtains.
Wherein, the interaction content is picture, video, word, webpage.
Another object of the present invention is to propose a kind of advertisement broadcast method carrying out interaction by audio, the method packet It includes:Advertisement play back device plays the audio for including the voice signal for having frequecy characteristic;Intelligent communication terminal receives the audio Afterwards, the voice signal for having frequecy characteristic that the audio includes is parsed into data sequence;The intelligent communication terminal is sent The data sequence is to remote server;The remote server will be opposite with the data sequence after receiving the data sequence The interaction content answered is sent to the intelligent communication terminal;The intelligent communication terminal receives the interactive information and shows Come.
In some optional embodiments, the voice signal for having frequecy characteristic is high-frequency signal or low frequency signal; The high-frequency signal is superimposed upon in the audio that the advertisement play back device plays;The low frequency signal by temporal masking and Frequency domain masking effect is hidden in the audio that the advertisement play back device plays.
Wherein, the frequency of the high-frequency signal is higher than 16KHz, and the frequency range of the low frequency signal is 2KHz ~ 10KHz.
Further, the advertisement broadcast method further includes:The sound of the intelligent communication terminal acquisition ambient enviroment is simultaneously It records;The intelligent communication terminal is detected the sound collected and recorded, if the sound of detection has to be described The voice signal for having frequecy characteristic is then parsed into the data sequence by the voice signal of frequecy characteristic.
Further, the interaction content that the remote server is sent to the intelligent communication terminal is according to one Fixed format combination, certain format is defined in advance, or, itself passes through the audio as format information data It obtains.
Wherein, the interaction content is picture, video, word, webpage.
Advantageous effect:Advertizing interacts, diversified presentation ad content, and it is interactive, accurate to meet modern advertising It with personalized requirement, and can be docked with fast-developing mobile Internet, the content that advertisement is presented directly is pushed Into the intelligent terminal of viewer, competitiveness of the outdoor video advertisement relative to Internet advertising is increased, improves advertisement Effect adapts to modern advertising industry development.
Description of the drawings
Fig. 1 is a kind of schematic diagram carrying out interactive advertisement play system by audio of the present invention;
Fig. 2, which is that the present invention is a kind of, carrying out interactive advertisement broadcast method flow chart by audio.
Specific implementation mode
Below in conjunction with the accompanying drawings, the present invention is described in further details, and describes preferred embodiments of the present invention.
In some illustrative embodiments, as shown in Figure 1, the advertisement play system, including:Advertisement play back device 1, Intelligent communication terminal 2 and remote server 3.
It is described to have comprising the voice signal for having frequecy characteristic in the audio of 1 loop play of the advertisement play back device The characteristics of voice signal of frequecy characteristic is to be difficult to be perceived by the human ear.
The intelligent communication terminal 2 will receive described in have frequecy characteristic voice signal be parsed into data sequence, And the data sequence is sent to the special services on the remote server 3 by wireless network, the letter transmitted by audio The data volume of breath is all smaller, it can be understood as only delivers a serial number, the intelligent communication terminal 2 solves the data sequence Row, can not directly display out interaction content, need to obtain the interaction content by the remote server 3.
The remote server 3 obtains the interaction content, i.e. institute according to data sequence and the mapping relations of interaction content It states remote server 3 and interaction content corresponding with the data sequence is obtained according to the data sequence that receives and by institute Interaction content is stated by wireless network transmissions to the intelligent communication terminal 2, and is shown in the screen of the intelligent communication terminal 2 On, guiding viewer completes interaction.
In some illustrative embodiments, if the data sequence that the intelligent communication terminal 2 parses is " 0x1984A ", the remote server 3 obtain interaction content according to mapping relations.The corresponding interaction of data sequence " 0x1984A " Content is certain website homepage, then needs to be pre-configured in the database of the remote server 3, and " 0x1984A " is right The interaction content answered is set as the link of the webpage.The intelligent communication terminal 2 demodulates the data sequence from the audio After arranging " 0x1984A ", it is sent to the remote server 3 by wireless communication node, the remote server 3 is arrived with this The link of the website is obtained in database, and is transmitted to the intelligent communication terminal 2, is beaten on the intelligent communication terminal 2 It opens, show.
In some illustrative embodiments, if the interactive information is picture, video, word, the remote service It is pre-configured with corresponding picture, video, Text Link address in the database of device 3, is parsed according to the intelligent communication terminal 2 Chained address is sent to the intelligent communication terminal 2 by data sequence out according to preconfigured mapping relations.
In some illustrative embodiments, the voice signal for having frequecy characteristic is stored in the form of spread spectrum communication In audio, the voice signal for having frequecy characteristic is the high-frequency signal higher than 16KHz, or, described have frequecy characteristic Voice signal be low frequency signal, that is, it is the described of 2KHz ~ 10KHz to comprehensively utilize time domain and frequency domain masking effect by frequency range The voice signal for having frequecy characteristic is hidden in the audio file, so that being not easy to be perceived by the human ear.
In order to better understand the present invention, brief description masking effect, masking effect refer to the ear of people only to most apparent Audio response is sensitive, and for insensitive sound, reaction is less then sensitivity.Such as in the entire frequency spectrum of sound, such as The sound of some frequency band of fruit is stronger, then people is just insensitive to the sound of other frequency bands.One strong pure tone can be sheltered The weak pure tone of sounding, this characteristic are known as frequency domain masking simultaneously in its vicinity, existing in addition to there is masking between the sound that is simultaneously emitted by As except, the main reason for also having occlusion, referred to as time domain masking between sound adjacent in time, generate time domain masking Be people brain processing information needs take some time.
In some illustrative embodiments, the advertisement play back device 1 further includes the electronics for playing video file Display screen and loud speaker and control circuit and shell, when the advertisement play back device 1 is run in loop play control circuit The audio-frequency unit of the video file that storage device is preserved, the video file includes the sound letter for having certain frequecy characteristics Number.
In some illustrative embodiments, the intelligent communication terminal 2 further includes monitoring device 201 and detection device 202, the monitoring device 201 monitors ambient enviroment sound and simultaneously records, and the detection device 202 is attempted to collect and record described Has the voice signal of frequecy characteristic in sound described in detection, if the sound of detection is the sound for having frequecy characteristic The voice signal for having frequecy characteristic is then parsed into the data sequence by signal.Described has frequency if can't detect The voice signal of feature then judges that the intelligent communication terminal 2 is not near the advertisement play back device 1, therefore institute Intelligent communication terminal 2 is stated without parsing data sequence, the inquiry of interactive information is not also submitted to the remote server 3, from And corresponding interaction content is not shown on the intelligent communication terminal 2.
In some illustrative embodiments, the remote server 3 by the interaction content of the acquisition according to certain Format is sent to the intelligent communication terminal 2 after being combined, and is shown on the screen of intelligent communication terminal 2, guiding viewing Person completes interaction.The format is in advance on the remote server 3 as defined in progress, or, the corresponding data of the format Sequence is passed over by the audio that the advertisement play back device 1 is played, i.e., format information itself is used as data, such as institute Interaction content is stated equally to be transmitted.Purpose is to correctly show the interaction content and beauty.
In some illustrative embodiments, the intelligent communication terminal 2 is smart mobile phone, tablet computer.
In some illustrative embodiments, the present invention also proposes a kind of advertisement broadcasting side carrying out interaction by audio Method, following interaction contents being previously mentioned are picture, video, word, webpage, and intelligent communication terminal is smart mobile phone, tablet computer. The method includes:
101:Advertisement play back device plays the audio for including the voice signal for having frequecy characteristic;
102:The sound of intelligent communication terminal acquisition ambient enviroment is simultaneously recorded;
103:The intelligent communication terminal judges whether the sound of detection has the voice signal of the frequecy characteristic, If the sound of detection is the voice signal for having frequecy characteristic, by the voice signal solution for having frequecy characteristic Analyse into the data sequence.
104:If the sound of detection is the voice signal for not having the frequecy characteristic, the intelligent communication Terminal does not also submit the inquiry of interactive information without parsing data sequence to the remote server, to which the intelligence is logical Corresponding interaction content is not shown in news terminal.
105:If parsing the data sequence, the intelligent communication terminal sends the data sequence to remote service Device;
106:The remote server will interaction content corresponding with the data sequence after receiving the data sequence It is sent to the intelligent communication terminal;
107:The intelligent communication terminal receives the interactive information and shows.
In some illustrative embodiments, the remote server 3 is sent to the friendship of the intelligent communication terminal 2 Mutual content be according to certain format combination, certain format be in advance on the remote server 3 as defined in, Or, itself is obtained as format information data by the audio, such as interaction content, by obtaining corresponding to data sequence Format information, complete to the interaction content correctly display and beautiful.
In some illustrative embodiments, the voice signal for having frequecy characteristic is stored in the form of spread spectrum communication In audio, if so that the voice signal for having frequecy characteristic is difficult to be perceived by the human ear, there are two types of approach, the first:Institute It states and has the voice signal of frequecy characteristic for high-frequency signal, i.e., it is the high-frequency signal of 16KHz or more directly to utilize frequency, and is controlled Power is in less than 50 decibel ranges, because the sound of 16KHz or more is not easy to be perceived by the human ear, can directly be superimposed upon will play Audio file in, do not influence the listening quality of former audio.Second:The voice signal for having frequecy characteristic is believed for low frequency Number, that is, comprehensively utilize the sound for having frequecy characteristic that frequency range is 2KHz ~ 10KHz by time domain and frequency domain masking effect Signal hiding is in the audio file.Has the voice signal of frequecy characteristic described in being inserted into the audio file, specifically Method is to carry out time and frequency domain analysis to the audio to be played, i.e., is small fragment audio cutting, fragment section is calculated, obtained To the masking curve in each short time, is found according to analysis result and be suitble to embedded include the voice signal for having frequecy characteristic Position, and the audio file being inserted into and the low frequency signal comprising interactive information to be inserted into all are handled accordingly, The size for determining its amplitude, is then overlapped, to ensure that the information that superposition is entered is not perceived by the human ear, not only 16000 Hertz human ear audible frequency section below applies audio watermarking technique in broadcast system, and comes to universal audio analysis tool It says and is not easy to be noticeable, is i.e. good confidentiality.
In some illustrative embodiments, the information of the audio, detection method are entered for being superimposed with high frequency regimes Identical as the demodulation of communication system, main is exactly to be mixed by digital fabrication filter to the audio of reception, is gone forward side by side Row decoding.For the low-frequency information being superimposed using time domain and frequency domain masking effect, detection method is to selected spread spectrum communication frequency Point is analyzed, and the feature for whether meeting masking data seen, if met, demodulates data sequence.
It should also be appreciated by one skilled in the art that various illustrative logical boxs, mould in conjunction with the embodiments herein description Electronic hardware, computer software or combinations thereof may be implemented into block, circuit and algorithm steps.In order to clearly demonstrate hardware and Interchangeability between software surrounds various illustrative components, frame, module, circuit and step its function above and carries out It is generally described.It is implemented as hardware as this function and is also implemented as software, depends on specific application and to entire The design constraint that system is applied.Those skilled in the art can be directed to each specific application, be realized in a manner of flexible Described function, it is still, this to realize that decision should not be construed as the protection domain away from the disclosure.

Claims (7)

1. a kind of carrying out interactive advertisement play system by audio, which is characterized in that the advertisement play system includes:
Advertisement play back device includes the voice signal for having frequecy characteristic in the audio that the advertisement play back device plays;
Intelligent communication terminal, the intelligent communication terminal will receive described in have frequecy characteristic voice signal be parsed into number It is sent to remote server according to sequence, and by the data sequence;
Remote server, the remote server obtain corresponding with the data sequence according to the data sequence received Interaction content, and the interaction content is sent to the intelligent communication terminal;
The voice signal for having frequecy characteristic is high-frequency signal or low frequency signal;
The high-frequency signal is superimposed upon in the audio that the advertisement play back device plays;
The low frequency signal is hidden in the sound that the advertisement play back device plays by temporal masking and frequency domain masking effect In frequency;
The advertisement play back device further includes the electronic display and loud speaker for playing video file, and the video file is deposited It stores up in the storage device in control circuit, the audio-frequency unit for the video file that the loud speaker plays has comprising described The voice signal of frequecy characteristic;
The intelligent communication terminal further includes:Sound for acquiring ambient enviroment and the monitoring device recorded and right The detection device that the sound that the monitoring device is collected and recorded is detected, if the sound of detection has frequecy characteristic to be described The voice signal for having frequecy characteristic is then parsed into the data sequence by voice signal;
The frequency of the high-frequency signal is higher than 16KHz, and the frequency range of the low frequency signal is 2KHz~10KHz;
The remote server is by the interaction content of the acquisition according to being sent to the intelligent communication after certain format combination Terminal, certain format is defined in advance, or, itself being obtained by the audio as format information data;
The interaction content is picture, video, word, webpage.
2. a kind of advertisement broadcast method of advertisement play system using claim 1, which is characterized in that the method includes:
The advertisement play back device plays the audio for including the voice signal for having frequecy characteristic;
After the intelligent communication terminal receives the audio, the voice signal for having frequecy characteristic that the audio includes is parsed At data sequence;
The intelligent communication terminal sends the data sequence to remote server;
Interaction content corresponding with the data sequence is sent to institute after the remote server reception data sequence State intelligent communication terminal;
The intelligent communication terminal receives the interactive information and shows.
3. a kind of advertisement broadcast method according to claim 2, which is characterized in that
The voice signal for having frequecy characteristic is high-frequency signal or low frequency signal;
The high-frequency signal is superimposed upon in the audio that the advertisement play back device plays;
The low frequency signal is hidden in the sound that the advertisement play back device plays by temporal masking and frequency domain masking effect In frequency.
4. a kind of advertisement broadcast method according to claim 3, which is characterized in that the frequency of the high-frequency signal is higher than The frequency range of 16KHz, the low frequency signal are 2KHz~10KHz.
5. a kind of advertisement broadcast method according to claim 4, which is characterized in that further include:
The sound of the intelligent communication terminal acquisition ambient enviroment is simultaneously recorded;
The intelligent communication terminal is detected the sound collected and recorded, if the sound of detection has frequency spy to be described The voice signal for having frequecy characteristic is then parsed into the data sequence by the voice signal of sign.
6. a kind of advertisement broadcast method according to claim 5, which is characterized in that
The interaction content that the remote server is sent to the intelligent communication terminal be according to certain format combination, Certain format is defined in advance, or, itself being obtained by the audio as format information data.
7. a kind of advertisement broadcast method according to claim 6, which is characterized in that
The interaction content is picture, video, word, webpage.
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Patentee before: JIANGSU DREAMVOC TECHNOLOGY CO., LTD.