CN2620341Y - Advertisement couplet writen on scrolls and hung on pillars of a hall - Google Patents

Abstract

The utility model relates to a couplet hung on the columns of a hall, in particular to a couplet which comprises a carrier, contents, and in addition, an attachment or a tailpiece. The content consists of a traditional couplet content part and a special part with advertising meaning and function. Under special circumstance, the content can only have the special part with advertising meaning and function and leaves the traditional part blank for a user to fill at his own will. The utility model is an advertising couplet with the functions of a traditional couplet and an advertising article, belonging to the stationery supplies field, primarily used to make spring festival scrolls and marriage scrolls.

Description

Advertisement couplet writen on scrolls and hung on pillars of a hall

Affiliated technical field

The utility model relates to a kind of couplet written on scrolls and hung on the pillars of a hall, particularly a kind ofly is made up of carrier and content, and attachment or adjunct can be arranged; Content is made of with the part two parts with particular advertisement meaning and effect jointly the part that constitutes traditional couplet written on scrolls and hung on the pillars of a hall content, has a kind of Advertisement couplet writen on scrolls and hung on pillars of a hall of traditional couplet written on scrolls and hung on the pillars of a hall and advertising propaganda material dual-use function concurrently, belongs to the cultural goods field.

Background technology

The couplet written on scrolls and hung on the pillars of a hall also claims distich, is important and one of the most frequently used traditional culture articles for use of China, comprises kinds such as new Year scroll, wedding connection, elegiac couplet, the buildings couplet on the door, and most important with new Year scroll especially.In the Chinese traditional culture custom, huge numbers of families will remove old new Year scroll and change new new Year scroll New Year's Eve in every year, think that new new Year scroll can bring various new looks, good luck and happy lot, and the other times in a year are the custom of taboo to damage new Year scroll then, the wedding connection is pasted in marriage, the custom of elegiac couplet is pasted in funeral, all is the most basic most important customs.Thereby the application of the couplet written on scrolls and hung on the pillars of a hall is very general and extensive, and it is also essential that numerous residents are used for the spending of these type of articles for use.

The couplet written on scrolls and hung on the pillars of a hall of producing at present, making and use generally is made up of carrier and content two parts, and no attachment or adjunct, physique structure are comparatively dull, and artistic appreciation is not strong, can better not adapt to modern life demand; Its content still only limits to express traditional aspects such as blessing, hope, emotion at present, comprises general literal and pattern, and this literal and pattern do not possess feature, purpose and the effect of specific public dissemination (being advertisement), and purposes is comparatively single.

Under present condition of market economy, various competitions, especially commercial competition are fierce day by day, businessman or enterprise often drop into substantial contribution and means are used to promote advertising campaigns such as popularity, U.S. public degree, make, provide various advertising propaganda materials, but that effect is not easy to accomplish is general, deep, lasting.The tradition couplet written on scrolls and hung on the pillars of a hall and advertising propaganda material are individualism, making and use separately.

Summary of the invention

The purpose of this utility model just provides a kind of Advertisement couplet writen on scrolls and hung on pillars of a hall, makes traditional couplet written on scrolls and hung on the pillars of a hall can increase certain attachment or adjunct in configuration aspects, to increase artistry and stereovision; The content aspect increases certain advertising content, thereby make the couplet written on scrolls and hung on the pillars of a hall have the dual-use function of traditional couplet written on scrolls and hung on the pillars of a hall and advertising propaganda material concurrently, become numerous residents' the cultural goods and the advertising carrier of businessman or enterprise simultaneously, one thing dual-purpose, businessman or enterprise promptly are willing to make a large amount of Advertisement couplet writen on scrolls and hung on pillars of a hall and sell or free of cost with lower price, businessman or enterprise can obtain comparatively general, deep, lasting advertising results on the one hand, numerous on the other hand residents can save the part spending, kill two birds with one stone, make the best of both worlds.

The utility model realizes that the technical scheme that above-mentioned purpose adopted is: the couplet written on scrolls and hung on the pillars of a hall is made up of carrier and content, and attachment or adjunct can be arranged; Content is by the part that constitutes traditional couplet written on scrolls and hung on the pillars of a hall content, and makes, adheres to or be attached to the part two parts composition that has particular advertisement meaning and effect on the couplet written on scrolls and hung on the pillars of a hall; In particular cases also can only have the content of particular advertisement meaning and agency part, and stay the blank of traditional partial content, fill up voluntarily in use by the user.

The distich of described couplet written on scrolls and hung on the pillars of a hall general reference comprises kinds such as new Year scroll, wedding connection, elegiac couplet, the building couplet on the door.

Described carrier can be for the plane, also can be for solid, as paper, film, plank, metope etc.

Described couplet written on scrolls and hung on the pillars of a hall content refers to the information that carrier and other attachments or adjunct are put down in writing or the meaning of representative; Its inscape comprises plane or three-dimensional literal, figure, letter, numeral, three-dimensional symbol and color combination, and the combination of above-mentioned key element.

Described attachment or adjunct refer to attached on the couplet written on scrolls and hung on the pillars of a hall, or comply with mutually with the couplet written on scrolls and hung on the pillars of a hall and the common with it article that use, for example: the paper-cut of Pasting on the couplet written on scrolls and hung on the pillars of a hall, Chinese knot, silk flower, eider down handicraft etc.

Described part with particular advertisement and effect comprises that content has the unit of public dissemination feature, purpose and purposes (businessman) title, product (service) title or feature, address, telephone number, advertising slogan, trade mark, distinctive mark and pattern etc.

Description of drawings

Below in conjunction with drawings and Examples the utility model is further specified.

Fig. 1 is a structural representation of the present utility model.Among the figure, 1. in connection, the 2. first line of a couplet, the 3. second line of a couplet, 4,5,6. attachment or adjunct.

Embodiment

Introduce the embodiment that adopts the utility model to make a kind of CHINAUNICOM corporate advertising new Year scroll below.

As Fig. 1, select for use red paper as carrier, middle 1, the first line of a couplet 2, on the second line of a couplet 3, at first print several light blue " CHINAUNICOM " literal and light blue Chinese knot pattern sign as a setting, print flavous " financial resources connection all corners of the country " then, " business is sensible from all directions " literal is as prospect, (wherein " connection ", " leading to " two words is given prominence to big font size), respectively as the last second line of a couplet, and with attachment 4, connection 1 two ends during the paper-cut of the yellow Chinese knot pattern of 5 paperys is attached to respectively, the upper end of the first line of a couplet 2 and the second line of a couplet 3, socialist China's knot that adjunct 6 silk threads are made is bonded at the first line of a couplet 2 and the second line of a couplet 3 lower ends respectively, gets final product.

Claims (6)

1, a kind of Advertisement couplet writen on scrolls and hung on pillars of a hall is characterized in that: the couplet written on scrolls and hung on the pillars of a hall is made up of carrier and content, and attachment or adjunct can be arranged; Content is formed with the part two parts with particular advertisement meaning and effect, or is only had the content of particular advertisement meaning and agency part, and stayed the blank of traditional partial content by the part that constitutes traditional couplet written on scrolls and hung on the pillars of a hall content.

2, a kind of Advertisement couplet writen on scrolls and hung on pillars of a hall as claimed in claim 1 is characterized in that: the distich of described couplet written on scrolls and hung on the pillars of a hall general reference comprises kinds such as new Year scroll, wedding connection, elegiac couplet, the building couplet on the door.

3, a kind of Advertisement couplet writen on scrolls and hung on pillars of a hall as claimed in claim 1 is characterized in that: what described carrier can be for the plane, also can be for solid, as paper, film, plank, metope etc.

4, a kind of Advertisement couplet writen on scrolls and hung on pillars of a hall as claimed in claim 1 is characterized in that: described couplet written on scrolls and hung on the pillars of a hall content refers to the information that carrier and other attachments or adjunct are put down in writing or the meaning of representative; Its inscape comprises plane or three-dimensional literal, figure, letter, numeral, three-dimensional symbol and color combination, and the combination of above-mentioned key element.

5, a kind of Advertisement couplet writen on scrolls and hung on pillars of a hall as claimed in claim 1, it is characterized in that: described attachment or adjunct, finger is attached on the couplet written on scrolls and hung on the pillars of a hall, or complys with mutually and the common with it article that use with the couplet written on scrolls and hung on the pillars of a hall, comprising: the paper-cut of Pasting on the couplet written on scrolls and hung on the pillars of a hall, Chinese knot, silk flower, eider down handicraft etc.

6, a kind of Advertisement couplet writen on scrolls and hung on pillars of a hall as claimed in claim 1, it is characterized in that: described part with particular advertisement meaning and effect comprises that content has the unit of public dissemination feature, purpose and purposes, businessman, title, product, service, title or feature, address, telephone number, advertising slogan, trade mark, distinctive mark and pattern etc.