CN2336444Y

CN2336444Y - Information advertisement propaganda medium

Info

Publication number: CN2336444Y
Application number: CN 98204970
Authority: CN
Inventors: 朱邦业
Original assignee: Individual
Current assignee: Zhu Bangye
Priority date: 1998-06-16
Filing date: 1998-06-16
Publication date: 1999-09-01
Anticipated expiration: 2008-06-16

Abstract

The utility model belongs to a propaganda medium for information and advertisements, which particularly relates to a propaganda medium for information and advertisements and the printing layers of the propaganda medium comprise luminous materials. The utility model is mainly composed of carrier layers, the printing layers, and protective layers, wherein, the carrier layers are made of paper, or plastic, or metal; the printing layers are made of ink and the luminous materials; the waterproof protective layers are stuck or overlapped on at least the surface of each page of the printing layers. The utility model has the advantages of communication between production and sale, and the guide of consumption, and has the advantages that the products are directly delivered to using or selling units, the luminous materials are comprised in the printing of characters and images for attracting people's attention, the interests of reading are increased, and the propaganda range is expanded.

Description

Informative advertising mass media

The utility model belongs to a kind of informative advertising mass media, particularly in a kind of information propagating medium with luminescent properties.

The fast development that 20th century are scientific and technological and economic makes these new ideas of information be penetrated into each corner in the world, and the mankind have entered the epoch of an information.At present, information is mainly derived from approach such as TV, newspaper, magazine, broadcasting and billboard, but all has different limitation, and is fast as television media information, but it is also fast to disappear, and the manufacturing cost height, and general enterprise is difficult to burden; And newspaper is short effective time, and generally based on news report, same newspaper is read by each stratum, and consumer objects is not concentrated, and advertising efficiency is extremely low, and is difficult for preserving; Commercials are sound invisible, and are fleeting, also can't file for reference; The deficiency of billboard is people's walking along the street or drives hurriedly and mistake can not be introduced in detail, more is difficult to further inquiry.Particularly the character and graphic of these medium is flat, lacks attractive force.

The purpose of this utility model is the shortcoming at existing information medium medium, the special informative advertising mass media that proposes.

The technical scheme of this informative advertising mass media is: it mainly is made of carrier layer, printed layers and protective seam; described carrier layer is papery, plastics or metal; described printed layers is printing ink and luminescent material, and pastes or be superimposed with the protective seam of waterproof at least on the surface of every page of printed layers.Described protective seam is for being sprayed on lip-deep heat-resistant adhesive of printed layers and transparent membrane.Described protective seam is for being sprayed on the lip-deep transparent resin of printed layers.Described protective seam is transparent wax layer.Luminescent material in the described printed layers is a fluorescent ink.Described carrier layer is paper, cardboard, plastic foil, plastic plate, sheet metal or metal forming.

This informative advertising medium have following characteristics with the advertisement of the form of newspaper, magazine, handbook, leaflet, billboard and electronic software establishment information propagating: the capacity of information is big, be easy to preserve, and the lifetime is longer; Informational is strong, particularly contains luminescent material in printed layers, and is noticeable, is convenient to read.

For further specifying the concrete structure of this informative advertising mass media, reach embodiment with reference to the accompanying drawings and be described.Its accompanying drawing has:

Fig. 1 is the direct mail newspaper planimetric map of these medium;

Fig. 2 is the informative advertising board plane figure of these medium;

Fig. 3 is the local portion view of the described advertisement newspaper of Fig. 1;

Fig. 4 is the partial sectional view of informative advertising plate shown in Figure 2.

In Fig. 1-4: 1 direct mail newspaper; 2 carrier layer; 3 printed layers; 4 heat-resisting glue-lines; 5 transparent thin film layers; 6 clear wax layer; 7 informative advertising plates

Embodiment 1:

As the described direct mail newspaper of Fig. 1-3, it is by carrier ply of paper 2, contains the printed layers 3 of luminescent material, and heat-resisting glue-line 4 and transparent membrane 5 constitute.Be printed with literal and the multicolour pattern or the photo of the informative advertising of using the ink printing that contains luminescent material respectively on the two sides of carrier layer 2.

Embodiment 2:

Informative advertising plate 7 shown in Fig. 2,4, it is contained the printed layers 3 of fluorescent ink and transparent wax layer 6 and is constituted by plastic plate carrier layer 2.

The major advantage of these medium is:

1, the mutual interchange between enterprise under the situation that is conducive to reform and open up to the outside world;

2, be conducive to optimization industry and product structure;

3, be conducive to the enforcement of advertisement agency's system;

4, promote the specialization of advertising;

5, unimpeded market information makes the enterprise product information networking;

6, link up production and marketing, consumption guidance;

7, can freely select the demand object, not be subjected to spatio-temporal restriction;

8, can classify by category of employment, directly send to product and use or the unit of selling;

9, keeping is convenient in distribution in time;

10, contain luminescent material in literal and the image printing, noticeable, improve reading interest, enlarge range of publicity.

Claims

1, a kind of informative advertising mass media; it mainly is made of carrier layer, printed layers and protective seam; it is characterized in that described carrier layer is papery, plastics or metal, described printed layers is printing ink and luminescent material, and pastes or be superimposed with the protective seam of waterproof at least on the surface of every page of printed layers.

2, medium as claimed in claim 1 is characterized in that described protective seam is for being sprayed on lip-deep heat-resistant adhesive of printed layers and transparent membrane.

3, medium as claimed in claim 1 is characterized in that described protective seam is for being sprayed on the lip-deep transparent resin of printed layers.

4, medium as claimed in claim 1 is characterized in that described protective seam is transparent wax layer.

5, medium as claimed in claim 1 is characterized in that the luminescent material in the described printed layers is a fluorescent ink.

6, medium as claimed in claim 1 is characterized in that described carrier layer is paper, cardboard, plastic foil, plastic plate, sheet metal or metal forming.