CN206790531U - A kind of precision marketing platform - Google Patents
A kind of precision marketing platform Download PDFInfo
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- CN206790531U CN206790531U CN201720632044.5U CN201720632044U CN206790531U CN 206790531 U CN206790531 U CN 206790531U CN 201720632044 U CN201720632044 U CN 201720632044U CN 206790531 U CN206790531 U CN 206790531U
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Abstract
The utility model discloses a kind of precision marketing platform, including management terminal and the marketing director server that is connected with management terminal, marketing director server include data gathering system, data analysis system and information transmission system, wherein：Data gathering system is connected with consumer's application system of outside；Data analysis system is connected with data gathering system, data analysis system includes semantic module and text mining module, keyword wherein in the search information and consumption information of semantic module analysis consumer, text mining module is extended by keyword, and search information, the consumption information to consumer are further analyzed, and determine Keywords matching degree；Information transmission system is connected with data analysis system, the business information of the issue of management terminal is pushed to consumer-user by information transmission system, and information transmission system includes push subsystem and the locating module being connected with push subsystem, time block, quantitative module and communication module.
Description
Technical field
Marketing management technical field is the utility model is related to, it particularly relates to a kind of precision marketing platform.
Background technology
The marketing is being created, link up, in propagation and trade-to product, is customer, client, affiliate and whole society
Activity, process and the system of value can be brought, is primarily referred to as marketing personnel for market access business activities, the mistake of sales behavior
Journey.Be related to substantial amounts of data and information in the management of the marketing, it is necessary to periodically, timing being managed and monitoring, ability
Ensure the normal development of the marketing.
When carrying out trade marketing popularization activity, can all be publicized in early stage by various advertising channels, so that more
People can know and participate in.The channel typically used includes the modes such as print media, the advertisement of folder report, television advertising, but very
How many user is hardly possible follow the trail of, known by which kind of channel, because being also difficult to assess effectiveness caused by input advertisement.
At present, typically conventional marketing platform all possesses commercial matters information delivery system, the market battalion for using us
It is more convenient to sell platform, it is deep to be liked by users.Especially commercial matters information group sending system makes users send advertisement letter
Breath amount is not only huge but also can once send substantial amounts of advertising message, saves a large amount of transmission advertising information temporals, carries significantly
The efficiency that high commercial matters information exchanges, it is simple, convenient, as long as making customer perception multi-faceted to can be achieved with by internet
Information issue, really realizing in office can also carry out business transaction.
But for some small businessmans for, large-scale promotion conference causes the waste of resource, traditional commercial matters information group
Hair system can not control timing, quantitative, fixed point to carry out business promotion well, increase cost.
Utility model content
For the above-mentioned technical problem in correlation technique, the utility model proposes a kind of precision marketing platform, can pass through
Marketing platform Accurate Analysis consumer demographics, and carry out quantitatively progress business information Push Service of fixed place and time.
To realize above-mentioned technical purpose, what the technical solution of the utility model was realized in：
A kind of precision marketing platform, including management terminal and the marketing director server that is connected with the management terminal, it is described
Marketing director server includes data gathering system, data analysis system and information transmission system, wherein：The data gathering system
It is connected with consumer's application system of outside, it is described for collecting search information, consumption information and the contact method of consumer
It is that mode includes accounts information and phone number；
The data analysis system is connected with the data gathering system, and the data analysis system includes semantic analysis mould
Block and text mining module, wherein the key in the search information and consumption information of semantic module analysis consumer
Word, the text mining module are extended by keyword, and search information, the consumption information to consumer are carried out further
Analysis, and determine Keywords matching degree；
Described information supplying system is connected with the data analysis system, and described information supplying system is by the management terminal
The business information of issue be pushed to consumer-user, described information supplying system include push subsystem and with push
Locating module, time block, quantitative module and the communication module of system connection, the communication module include SMS communication module,
Mobile network's communication module and WIFI communication module.
Further, consumer's application system includes multiple marketing point acquisition nodes, obtains the search letter of consumer
Breath, consumption information and contact method.
Further, it is provided with keyword database in the text mining module.
Further, it is provided with the management terminal corresponding respectively with the locating module, time block, quantitative module
Position setup module, time setup module, Keywords matching degree module；Information editing's mould is additionally provided with the management terminal
Block.
Further, described information supplying system pushed information mode includes short message push, mail push, mobile client
Information pushes.
Further, the mobile client information includes the communication APP and electric business APP on mobile device.
Further, the locating module, time block, quantitative module and communication module connect in a series arrangement.
The beneficial effects of the utility model：Real-time collecting and analysis consumer's information；User can voluntarily set advertisement
Promote region, promote time and promoted extension, realize that fixed point sends information at regular time and quantity；It is simple to operate, cost is low, computing is fast
Speed, meet that the low expense of big and small businessman and organization comes into operation, while realize precision marketing.
Brief description of the drawings
, below will be to embodiment in order to illustrate more clearly of the utility model embodiment or technical scheme of the prior art
In the required accompanying drawing used be briefly described, it should be apparent that, drawings in the following description are only of the present utility model
Some embodiments, for those of ordinary skill in the art, on the premise of not paying creative work, can also be according to this
A little accompanying drawings obtain other accompanying drawings.
Fig. 1 is the structural representation according to the precision marketing platform of the utility model embodiment.
Fig. 2 is the specific method flow chart according to the precision marketing platform of the utility model embodiment.
In figure：
1st, management terminal；2nd, marketing director server；3rd, data gathering system；4th, data analysis system；5th, information push system
System；6th, consumer's application system；7th, semantic module；8th, text mining module；9th, subsystem is pushed；10th, locating module；
11st, time block；12nd, quantitative module；13rd, communication module；14th, marketing point acquisition node；15th, position setup module；16th, the time
Setup module；17th, Keywords matching degree module；18th, information editing's module；19th, consumer-user；20th, SMS communication module；
21st, mobile network's communication module；22nd, WIFI communication module.
Embodiment
Below in conjunction with the accompanying drawing in the utility model embodiment, the technical scheme in the embodiment of the utility model is carried out
Clearly and completely describing, it is clear that described embodiment is only the utility model part of the embodiment, rather than whole
Embodiment.Based on the embodiment in the utility model, every other embodiment that those of ordinary skill in the art are obtained all belongs to
In the scope of the utility model protection.
, it is necessary to explanation in description of the present utility model, term " " center ", " on ", " under ", it is "left", "right", " perpendicular
Directly ", the orientation of the instruction such as " level ", " interior ", " outer " or position relationship are based on orientation shown in the drawings or position relationship, are only
Described for the ease of description the utility model and simplifying, rather than instruction or imply signified device or element must have it is specific
Orientation, with specific azimuth configuration and operation, therefore it is not intended that to limitation of the present utility model.In addition, term " the
One ", " second ", " the 3rd " are only used for describing purpose, and it is not intended that instruction or hint relative importance.
, it is necessary to which explanation, unless otherwise clearly defined and limited, term " are pacified in description of the present utility model
Dress ", " connected ", " connection " should be interpreted broadly, for example, it may be fixedly connected or be detachably connected, or integratedly
Connection；Can be mechanical connection or electrical connection；Can be joined directly together, can also be indirectly connected by intermediary,
It can be the connection of two element internals.For the ordinary skill in the art, above-mentioned art can be understood with concrete condition
Concrete meaning of the language in the utility model.
As shown in figure 1, a kind of precision marketing platform according to the utility model embodiment, including management terminal 1 and
The marketing director server 2 being connected with the management terminal 1, the marketing director server 2 include data gathering system 3, data point
Analysis system 4 and information transmission system 5.
The data gathering system 3 is connected with consumer's application system 6 of outside, and the search for collecting consumer is believed
Breath, consumption information and contact method, the contact method include accounts information and phone number.
The data analysis system 4 is connected with the data gathering system 3, and the data analysis system 4 includes semantic point
Module 7 and text mining module 8 are analysed, wherein the semantic module 7 is analyzed in the search information and consumption information of consumer
Keyword, the text mining module 8 is extended by keyword, and search information, the consumption information to consumer are entered
Row further analysis, and determine Keywords matching degree.
Wherein, consumer's application system 6 includes multiple marketing point acquisition nodes 14, obtains the search letter of consumer
Breath, consumption information and contact method.Keyword database is provided with the text mining module 8.
Described information supplying system 5 is connected with the data analysis system 4, and described information supplying system 5 is by the management
The business information of the issue of terminal 1 is pushed to consumer-user 19, described information supplying system 5 include push subsystem 9 and with
Locating module 10, time block 11, quantitative module 12 and the communication module 13 that the push subsystem 9 connects, the communication mould
Block 13 includes SMS communication module 20, mobile network's communication module 21 and WIFI communication module 22.Wherein, the locating module
10th, time block 11, quantitative module 12 and communication module 13 connect in a series arrangement.
Accordingly, it is provided with the management terminal 1 and the locating module 10, time block 11, quantitative module 12
Position setup module 15, time setup module 16, Keywords matching degree module 17 corresponding to respectively；In the management terminal 1 also
It is provided with information editing's module 18.
The pushed information mode of described information supplying system 5 pushes away including short message push, mail push, mobile client client information
Send.The mobile client information includes the communication APP information and electric business APP information on mobile device.
In order to facilitate above-mentioned technical proposal of the present utility model is understood, below by way of new to this practicality in specifically used mode
The above-mentioned technical proposal of type is described in detail.
In the present embodiment, the specific method of precision marketing platform comprises the following steps, as shown in Figure 2：
S1：By marketing, point acquisition node collects consumer-user's information, is uploaded to data gathering system, establishes Information Number
According to shared.
When specifically used, consumer-user's information includes：Personal essential information, consumption information, microblog data, electric business number
According to, house property information, commercial performance information, Domestic News, internal data etc..
S2：Information data in data analysis system called data collection system is analyzed, and by semantic analysis, is judged
The degree of correlation or matching degree of user data and business information.
Wherein specifically include following steps：
1）Establish text model:Support the vector representation based on bag of words.Semantic expressiveness is added on this basis.
2）Carry out text classification:Using the automatic classification technology of optimum resolution, semantic analysis technology is incorporated into classification
In system, using semantic feature extractive technique, function point, the point of application of technical theme are automatically determined, and carry out theme point automatically
Class and application, just negative classification, with reference to statistical classification method, realize automatic classification.Classification accuracy reaches more than 95%.
3）Text similarity is retrieved：The unstructured information Similarity Measure technology based on semantic network that we provide with
Industry current technology is compared, difference and advantage be the deformation of automatic identification sentence and chapter, Content Transformation into a net
Network structure, the node on network are the key elements of sentence, and the side of network is that semantic relation, semantic network between each key element can express
Complicated semantic relation, so as to accurately identify sentence deformation, but semantic constant expression, as long as can accomplish that semanteme is constant,
Change regardless of literal expression, can accurately calculate similarity.
4）Matching degree model, analysis consumer-user's information and the direct degree of correlation of demand information are established, establishes keyword
Matching degree model, understand the degree of correlation between promotion demand and consumer-user, conveniently carry out being applicable customer demand progress
Precision marketing.
S3：Push demand of the user to commercial advertisement is set by management terminal.According to user's business demand, user is set
Region promoted extension, push time and Service coverage, and edit the content for needing to send.
Wherein, according to user's needs, city or a certain specific surrounding can be set by sending ground point range；Meanwhile it can set
For the single transmission in setting time, or equalization point transmission at times, or function variable point transmission at times.Transmission content
File format includes any making form such as text, voice, video class；Its transmission content includes word, picture, linked code,
Authentication codes, electronics is with certificate etc..
S4：Enter row information push for consumer-user.By transmitting advertisement information to each advertising carrier, including short message, mail,
IMessage, wechat, microblogging or electric business APP.Row information push can be entered by mobile base station or WIFI communication base station.
Preferred embodiment of the present utility model is the foregoing is only, it is all at this not to limit the utility model
Within the spirit and principle of utility model, any modification, equivalent substitution and improvements made etc., the utility model should be included in
Protection domain within.
Claims (7)
1. a kind of precision marketing platform, including management terminal（1）And with the management terminal（1）The marketing director server of connection
（2）, it is characterised in that the marketing director server（2）Including data gathering system（3）, data analysis system（4）And information pushes away
Send system（5）, wherein：
The data gathering system（3）With consumer's application system of outside（6）Connection, the search for collecting consumer are believed
Breath, consumption information and contact method, the contact method include accounts information and phone number；
The data analysis system（4）With the data gathering system（3）Connection, the data analysis system（4）Including semanteme
Analysis module（7）And text mining module（8）, wherein the semantic module（7）Analyze the search information of consumer and disappear
Keyword in charge information, the text mining module（8）It is extended by keyword, and search information to consumer,
Consumption information is further analyzed, and determines Keywords matching degree；
Described information supplying system（5）With the data analysis system（4）Connection, described information supplying system（5）By the pipe
Manage terminal（1）The business information of issue be pushed to consumer-user（19）, described information supplying system（5）Including pushing subsystem
System（9）And with the push subsystem（9）The locating module of connection（10）, time block（11）, quantitative module（12）And communication
Module（13）, the communication module（13）Including SMS communication module（20）, mobile network's communication module（21）And WIFI communication
Module（22）.
2. precision marketing platform according to claim 1, it is characterised in that consumer's application system（6）Including more
Individual marketing point acquisition node（14）, obtain search information, consumption information and the contact method of consumer.
3. precision marketing platform according to claim 1, it is characterised in that the text mining module（8）Inside it is provided with
Keyword database.
4. precision marketing platform according to claim 1, it is characterised in that the management terminal（1）On be provided with and institute
State locating module（10）, time block（11）, quantitative module（12）Position setup module corresponding to respectively（15）, the time set mould
Block（16）, Keywords matching degree module（17）；The management terminal（1）On be additionally provided with information editing's module（18）.
5. precision marketing platform according to claim 1, it is characterised in that described information supplying system（5）Pushed information
Mode includes short message push, mail push, the push of mobile client client information.
6. precision marketing platform according to claim 5, it is characterised in that the mobile client information includes movement and set
Standby upper communication APP information and electric business APP information.
7. precision marketing platform according to claim 1, it is characterised in that the locating module（10）, time block
（11）, quantitative module（12）And communication module（13）Connect in a series arrangement.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201720632044.5U CN206790531U (en) | 2017-06-02 | 2017-06-02 | A kind of precision marketing platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201720632044.5U CN206790531U (en) | 2017-06-02 | 2017-06-02 | A kind of precision marketing platform |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN206790531U true CN206790531U (en) | 2017-12-22 |
Family
ID=60713757
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201720632044.5U Expired - Fee Related CN206790531U (en) | 2017-06-02 | 2017-06-02 | A kind of precision marketing platform |
Country Status (1)
| Country | Link |
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| CN (1) | CN206790531U (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108053261A (en) * | 2017-12-27 | 2018-05-18 | 网智天元科技集团股份有限公司 | Marketing message processing method and system |
| CN108846729A (en) * | 2018-06-15 | 2018-11-20 | 杭州量聚网络科技有限公司 | A kind of promotion method |
| CN112800332A (en) * | 2021-02-04 | 2021-05-14 | 北京易车互联信息技术有限公司 | Platform suitable for pushing text and picture messages to mobile phone terminal equipment |
-
2017
- 2017-06-02 CN CN201720632044.5U patent/CN206790531U/en not_active Expired - Fee Related
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108053261A (en) * | 2017-12-27 | 2018-05-18 | 网智天元科技集团股份有限公司 | Marketing message processing method and system |
| CN108053261B (en) * | 2017-12-27 | 2021-05-14 | 网智天元科技集团股份有限公司 | Marketing information processing method and system |
| CN108846729A (en) * | 2018-06-15 | 2018-11-20 | 杭州量聚网络科技有限公司 | A kind of promotion method |
| CN112800332A (en) * | 2021-02-04 | 2021-05-14 | 北京易车互联信息技术有限公司 | Platform suitable for pushing text and picture messages to mobile phone terminal equipment |
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| Date | Code | Title | Description |
|---|---|---|---|
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20171222 Termination date: 20180602 |