CN101916286A - Information recommendation method and system - Google Patents
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- CN101916286A CN101916286A CN 201010260517 CN201010260517A CN101916286A CN 101916286 A CN101916286 A CN 101916286A CN 201010260517 CN201010260517 CN 201010260517 CN 201010260517 A CN201010260517 A CN 201010260517A CN 101916286 A CN101916286 A CN 101916286A
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Abstract
The embodiment of the invention discloses an information recommendation method. The information recommendation method comprises the following steps of: recording an operation behavior of a user; recording, searching and acquiring identical taste friends of the user according to the operation behavior of the user; and sending user identification information and/or operation behavior record of the identical taste friends of the user to the user. The embodiment of the invention also discloses an information recommendation system. The method and the system can fulfill the purpose of recommending possibly more interesting information to the user, and improve the efficiency and accuracy of recommending the information to the user.
Description
Technical field
The present invention relates to a kind of networking technology area, relate in particular to a kind of information recommendation method and system.
Background technology
The existing mode of obtaining information on network generally has three kinds, 1) conventional info web link, for example popular model recommendation of portal website, news links etc.; 2) information wanted by search engine searches of user; 3) by friend's introduction, the mode of sending out link or information keyword is to user's recommendation information.The defective of above-mentioned three kinds of information recommendation modes is as follows:
Conventional info web recommendation information usually has huge quantity of information, the user selects own information of interest not too easily, mode by search engine then is to need the user very exquisite to choosing of keyword, otherwise the information of selecting from Search Results still very takes time and effort, and the information of friend recommendation often is not own information of interest.
On the other hand, the user usually wishes to know that who is arranged is comparatively approaching with own interest hobby, thereby can exchange or obtain more information of liking the field with this interest with it.
Summary of the invention
Embodiment of the invention technical matters to be solved is, a kind of information recommendation method and system are provided.Can be more efficient, recommend its information of interest to the user more accurately.
In order to solve the problems of the technologies described above, the embodiment of the invention provides a kind of information recommendation method, and described information recommendation method comprises:
The operation behavior of recording user;
According to described user's operation behavior record search and obtain described user's friend with the same interest;
Described user's friend with the same interest's user totem information and/or operation behavior record are sent to described user.
Wherein, described friend with the same interest's with described user operation behavior record sends to described user and comprises:
Obtain described user's information recommendation request, described information recommendation request comprises at least one friend with the same interest's of described user user totem information;
Whether the operation behavior record that detects described friend with the same interest is set to allow the pattern of consulting;
If testing result is for being then according to described information recommendation request, to send described friend with the same interest's operation behavior record to described user.
Or described friend with the same interest's with described user operation behavior record sends to described user and comprises:
Obtain described user's information recommendation request, described information recommendation request comprises at least one friend with the same interest's of described user user totem information;
Send information inquiring request to described friend with the same interest;
If get access to the acceptance message that described friend with the same interest replys,, send described friend with the same interest's operation behavior record to described user then according to described information recommendation request.
Wherein, also comprise according to described user's operation behavior record search and after obtaining described user's friend with the same interest:
Described user and a plurality of friend with the same interest are formed with interesting group;
Described friend with the same interest's with described user user totem information and/or operation behavior record send to described user and comprise:
To send to described user with user totem information and/or the operation behavior record of other group members in the interesting group.
Or, after sending to described user, described friend with the same interest's with described user user totem information and/or operation behavior record also comprise:
Obtain described user's cohort request, and described user and a plurality of friend with the same interest are formed with interesting group according to described cohort request;
To send to described user with the operation behavior record of other group members in the interesting group.
Wherein, describedly will send to described user with the operation behavior of other group members in interesting group record and comprise:
When detecting arbitrary group member in the group and carrying out operation behavior, this operation behavior is sent to every other group member in the group; Or
Obtain described information recommendation request with arbitrary group member in the interesting group, described information recommendation request comprises the user totem information of at least one the target group member in the group, according to described information recommendation request, send described target group member's operation behavior record to described group member.
Wherein, described operation behavior comprises any one or more in the following behavior: described user's browsing page behavior, file in download behavior and open the application behavior.
Correspondingly, the embodiment of the invention also provides a kind of information recommendation system, and described information recommendation system comprises:
The operation behavior record cell is used for the operation behavior of recording user;
The friend with the same interest searches the unit, is used for according to described user's operation behavior record search and obtains described user's friend with the same interest;
The information recommendation unit sends to described user with described user's friend with the same interest's user totem information and/or operation behavior record.
Wherein, described information recommendation system also comprises:
The recommendation request acquiring unit, the information recommendation request that is used to obtain described user, described information recommendation request comprises at least one friend with the same interest's of described user user totem information;
The described information recommendation request that described information recommendation unit gets access to according to described recommendation request acquiring unit sends the operation behavior record of the corresponding friend with the same interest of user totem information in the described information recommendation request to described user.
Wherein, described information recommendation system also comprises:
The group unit is used for described user and friend with the same interest are formed with interesting group;
Described information recommendation unit also is used for the operation behavior record with interesting other group members of group is sent to described user.
Implement the embodiment of the invention, has following beneficial effect: according to described user's operation behavior record search and obtain described user's friend with the same interest, and automatically the user recommended in friend with the same interest's operation behavior record, thereby realized recommending more likely information of interest of user, improved efficient and accuracy to user's recommendation information to the user.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, to do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 forms synoptic diagram for the structure of first embodiment of a kind of information recommendation system of the present invention;
Fig. 2 forms synoptic diagram for the structure of second embodiment of a kind of information recommendation system of the present invention;
Fig. 3 forms synoptic diagram for the structure of the 3rd embodiment of a kind of information recommendation system of the present invention;
Fig. 4 is the first method embodiment schematic flow sheet of a kind of information recommendation method of the present invention;
Fig. 5 is the second method embodiment schematic flow sheet of a kind of information recommendation method of the present invention;
Fig. 6 is third party's method embodiment schematic flow sheet of a kind of information recommendation method of the present invention;
Fig. 7 is the cubic method embodiment schematic flow sheet of a kind of information recommendation method of the present invention;
Fig. 8 is the 5th method embodiment schematic flow sheet of a kind of information recommendation method of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that is obtained under the creative work prerequisite.
Fig. 1 forms synoptic diagram for the structure of first embodiment of a kind of information recommendation system of the present invention, described information recommendation system can be web station system, the background system of website such as portal website or forum, mhkc for example, also can be the background system of application software, background system of software such as QQ, Mail Clients etc. for example, the user can carry out Network for sign in to this system by mobile terminal Internet access.This information recommendation system comprises at least as shown in the figure: operation behavior record cell 110, friend with the same interest search unit 120 and information recommendation unit 130, wherein:
Operation behavior record cell 110 is used for the operation behavior of recording user; Particularly, described operation behavior can comprise described user's browsing page behavior, file in download behavior and open in the application behavior any one or more, when writing down described user's operation behavior, operation behavior record cell 110 can carry out record to the aforesaid operations behavior, the content of record can comprise the website links of operation behavior type, operand title and operand, can also comprise the time of origin of operation behavior etc.
The friend with the same interest searches unit 120, is used for according to described user's operation behavior record search and obtains described user's friend with the same interest; Particularly, described operation behavior analytic unit 120 can comprise that same operation searches module, similarity judge module, wherein:
Described same operation is searched module, be used for having with it other users of same operation behavior according to described user's operation behavior record search, for example two users once downloaded identical file in a period of time, or browse same model, be identical operations behavior in two users' the operation behavior record.
Described similarity judge module, be used for described same operation is searched comparing of other users that module obtains and described user, judge whether hobby is similar between two users, whether be the friend with the same interest, described judgement parameter comprise following one or more: same operation behavior shared ratio in described operation behavior record between two users, whether two users' age is close, whether be in the same area etc., for example, how high the Duplication that can analyze two users' operation behavior record all or in a period of time have, 40% or 50% of operation behavior record in the identical operations behavior record accounts for all or a period of time, can think that then these two users have identical hobby, are the friend with the same interest.
Fig. 2 is among second embodiment of a kind of information recommendation system of the present invention, and described information recommendation system can also comprise:
Operation behavior record cell 210, friend with the same interest search operation behavior record cell 110 among unit 220 and first embodiment and friend with the same interest to search unit 120 identical, repeat no more in this.
Recommendation request acquiring unit 240, the information recommendation request that is used to obtain described user, described information recommendation request comprises at least one friend with the same interest's of described user user totem information; Particularly, the user can send described information recommendation request to information recommendation system by user totem informations such as user's icon in the click friend with the same interest tabulation or user's names.
The described information recommendation request that described information recommendation unit 230 gets access to according to described recommendation request acquiring unit 240 sends the operation behavior record of the corresponding friend with the same interest of user totem information in the described information recommendation request to described user.
Fig. 3 forms synoptic diagram for the structure of the 3rd embodiment of a kind of information recommendation system of the present invention; Information recommendation system comprises at least among this embodiment as shown in the figure: operation behavior record cell 310, friend with the same interest search unit 320, information recommendation unit 330 and group unit 340, wherein:
Operation behavior record cell 310 and friend with the same interest search operation behavior record cell 110 among unit 320 and first embodiment and friend with the same interest to search unit 120 identical, repeat no more in this.
Described group unit 340 is used for described user and friend with the same interest are formed with interesting group; Particularly, described group unit 340 is set up and can be comprised with interesting group: according to the similarity of hobby between described user, system forms described user and a plurality of friend with the same interest with interesting group automatically; Or by user's initiation, group unit 340 obtains described user's cohort request, and a plurality of friends with the same interest that described user selects are formed with interesting group according to described cohort request.Described cohort request can comprise a plurality of described users' friend with the same interest's user totem information.
Further, information recommendation system in the present embodiment can also comprise recommendation request acquiring unit 350, be used for obtaining described information recommendation request with the interesting arbitrary group member of group, described information recommendation request comprises the user totem information of at least one the target group member in the group, information recommendation unit 330 sends described target group member's operation behavior record according to described information recommendation request to described group member.
In other optional embodiment, information recommendation unit 330 can be only sends to described user with the user totem information of a certain group member in the group, for example after group unit 340 is formed described user and a plurality of friend with the same interest with interesting group, information recommendation unit 330 sends message to this with the user A in the interesting group: " B; C; D forms with interesting group with you ", and prompting user A can exchange or further visit other group members' space other members in group interface and the group, blog etc., or prompting user A can further obtain other group members' operation behavior record.
Fig. 4 is the first method embodiment schematic flow sheet of a kind of information recommendation method of the present invention; This embodiment method flow comprises as shown in the figure:
Step S401, the operation behavior of recording user; In the specific implementation, can be the operation behavior of an information recommendation system recording user, the background system of website such as portal website or forum, mhkc for example, also can be the background system of application software, the background system of software such as QQ, Foxmail for example, the user can carry out Network for sign in to this system by mobile terminal Internet access.After the User login success, the user is carried out record in operation behavior on website or the software client or the operation behavior when using software.Particularly, described operation behavior can comprise described user's browsing page behavior, file in download behavior and open in the application behavior any one or more, write down described user's operation behavior, the content of record can comprise the website links of operation behavior type, operand title and operand, can also comprise the time of origin of operation behavior etc.
Step S402 is according to described user's operation behavior record search and obtain described user's friend with the same interest; In the specific implementation, this step can specifically comprise:
According to described user's operation behavior record search other users of same operation behavior are arranged with it, for example two users once downloaded identical file in a period of time, or browsed same model, were identical operations behavior in two users' the operation behavior record.
With comparing of described other users that obtain and described user, judge whether hobby is similar between two users, whether be the friend with the same interest, described judgement parameter comprise following one or more: same operation behavior shared ratio in described operation behavior record between two users, whether two users' age is close, whether be in the same area etc., for example, how high the Duplication that can analyze two users' operation behavior record all or in a period of time have, 40% or 50% of operation behavior record in the identical operations behavior record accounts for all or a period of time, can think that then these two users have identical hobby, are the friend with the same interest.
Step S403 sends to described user with described user's friend with the same interest's user totem information and/or operation behavior record.In the specific implementation, described information recommendation system can send to user A with this operation behavior record automatically when operation behavior takes place the friend with the same interest B that detects user A; Also can be at Preset Time, 10 of every mornings or automatically the friend with the same interest B of described user A is write down in the operation behavior in a day or the week 10 of mornings of Monday weekly and send to described user A for example; Also can for user A when carrying out a certain operation behavior, send information from trend A, the information content can be for example: " your friend with the same interest Li Ming also downloaded this annex; he also downloaded ... ", also can not carry described user totem information, for example the information content is: " your friend with the same interest also downloaded this annex, and your friend with the same interest also downloaded ... ".In other optional embodiment, described information recommendation system can be only sends to described user with friend with the same interest's user totem information, for example system sends message to A: " B has become your friend with the same interest ", remind A can exchange or further visit this friend with the same interest's space, blog etc. with it, or the prompting user can further obtain the operation behavior record of B.
Among this method embodiment according to user's operation behavior record search and obtain the friend with the same interest, and automatically the user recommended in friend with the same interest's user totem information and/or operation behavior record, thereby realized recommending more likely information of interest of user, improved accuracy to user's recommendation information to the user.
Fig. 5 is the second method embodiment schematic flow sheet of a kind of information recommendation method of the present invention; This embodiment method flow comprises as shown in the figure:
Step S501 among this embodiment and S502 are identical with S401 and S402 among the first method embodiment, repeat no more in this.
Step S503, the information recommendation request of obtaining described user.In the specific implementation, after through step S501 and step S502, A and B have been judged as the friend with the same interest, when thereby A need understand B and done what operation behavior and can therefrom obtain information, modes such as user's icon that can be by clicking the friend with the same interest or user's name, send the information recommendation request to information recommendation system, at least the user totem information that comprises a target friend with the same interest in this information recommendation request, can also comprise limiting time, for example the qualification of " B May 5 to all operations behavior record between May 12 ".
Step S504, the operation behavior record that detects described friend with the same interest whether be provided with allow recommended; Particularly, whether the operation behavior record that the user can be provided with self allows recommended, information recommendation system is after the information recommendation request that gets access to described user, whether the operation behavior record of monitoring the target friend with the same interest in the described information recommendation request is for allowing the pattern of consulting, if execution in step S504 then, promptly this friend with the same interest is a security schema with oneself operation behavior recording setting if not, described information recommendation system execution in step S505.
Step S505 according to described information recommendation request, sends described friend with the same interest's operation behavior record to described user.
Step S506 can't check to user prompt.Can also point out the reason that can't check, it is authorized etc. that for example described user does not have.
Fig. 6 is third party's method embodiment schematic flow sheet of a kind of information recommendation method of the present invention; This embodiment method flow comprises as shown in the figure:
Step S601 among this embodiment, S602 and S603 are identical with S501～S503 among the second method embodiment, repeat no more in this.
Step S604, the friend with the same interest of the user totem information correspondence in described information recommendation request sends information inquiring request; The content of described information inquiring request can be for example: " whether user A wants to obtain your operation behavior record, allow ".
Whether step S605 gets access to the acceptance message that described friend with the same interest replys, if execution in step S606 then, if do not get access to the acceptance message of answer or get access to the refuse information that described friend with the same interest replys, then process ends.
Step S606 sends described friend with the same interest's operation behavior record to described user.
The present invention the 3rd, cubic method embodiment initiatively send the information recommendation request to the user by the user, information recommendation system is recommended the user according to user's request with user's friend with the same interest's operation behavior record, thereby having realized on the one hand that user one side is more efficient goes to obtain own information of interest, avoid search information resource in huge information, also can effectively keep the privacy of user profile on the other hand.
Fig. 7 is the cubic method embodiment schematic flow sheet of a kind of information recommendation method of the present invention.This embodiment method flow comprises as shown in the figure:
Step S701 and S702 are identical with step S402 with step S401 among first embodiment, repeat no more in this.
Step S703 forms described user and a plurality of friend with the same interest with interesting group; In the specific implementation, set up and describedly can initiate for information recommendation system with interesting group, information recommendation system is according to the similarity of hobby between described user's friend with the same interest and the described user, described user and a plurality of friend with the same interest are formed with interesting group, for example user A has friend with the same interest B, C and D, information recommendation system is by detecting the similarity of the operation behavior record between the four-player, find A, operation behavior record similarity between B and C three people all reaches 80%, and the similarity of the record of the operation behavior between D and the A is 70%, respectively and the similarity of the operation behavior between B and C record only be 60% and 65%, this moment, information recommendation system can initiate to set up with interesting group, invited user A and B, C adds together together interesting group;
Step S704 will send to described user with user totem information and/or the operation behavior record of other group members in the interesting group.In the specific implementation, all group members of information recommendation system in can real-time listening group operation behavior when detecting arbitrary group member in the group and carrying out operation behavior, sends to every other group member in the group with this operation behavior; Or by obtaining information recommendation request with arbitrary group member in the interesting group, described information recommendation request comprises the user totem information of at least one the target group member in the group, information recommendation system sends described target group member's operation behavior record according to described information recommendation request to described group member.For example with comprising A, C and D in the interesting group, group member A clicks icon or the title of target group person C in the group interface, send described information recommendation request to information recommendation system, information recommendation system responds described information recommendation request sends operation behavior record from its target group member C that asks to group member A.
In other optional embodiment, information recommendation system can send to the user totem information of a certain group member in the group described user, after step S703 information recommendation system is formed described user and a plurality of friend with the same interest with interesting group, send message to this with the user A in the interesting group: " B, C, D form with interesting group with you ", and prompting user A can exchange or further visit other group members' space, blog etc. other members in group interface and the group, or points out user A can further obtain other group members' operation behavior record.
Fig. 8 is a kind of the 5th method embodiment schematic flow sheet of information recommendation method, and this embodiment method flow comprises as shown in the figure:
Step S801～S803 is identical with step S401～S403 among first embodiment, repeats no more in this.
Step S804, the cohort request of obtaining described user, and according to described cohort request user and a plurality of friend with the same interest are formed with interesting group.In the specific implementation, behind step S803, user totem information and/or the operation behavior record of described user by getting access to the friend with the same interest, recognize other user and similar interest is arranged oneself, listed in friend with the same interest's list of described user by information recommendation system, or in described user's friend with the same interest, there is certain several friend with the same interest very approaching with it in one aspect, for example the friend with the same interest of user A comprises B, C and D, wherein C and D hobby and the A aspect football is comparatively approaching, B then is that in other respects interest and A is approaching, aspect football with A and keeping off, then A can send the cohort request to information recommendation system, the user totem information that comprises C and D in the described cohort request, the solicited message commending system is with own and C, D forms with interesting group, information recommendation system responds the request of this cohort, and the request of transmitting this cohort to C and D respectively is if obtain the agreement of C and D then with A, C and D form with interesting group.
Step S805 will send to described user with other group members or operation behavior record in the interesting group.In the specific implementation, all group members of information recommendation system in can real-time listening group operation behavior when detecting arbitrary group member in the group and carrying out operation behavior, sends to every other group member in the group with this operation behavior; Or by obtaining information recommendation request with arbitrary group member in the interesting group, described information recommendation request comprises the user totem information of at least one the target group member in the group, information recommendation system sends described target group member's operation behavior record according to described information recommendation request to described group member.For example with comprising A, C and D in the interesting group, group member A clicks icon or the title of target group person C in the group interface, send described information recommendation request to information recommendation system, information recommendation system responds described information recommendation request sends operation behavior record from its target group member C that asks to group member A.
The present invention the 4th, the 5th method embodiment can announce group member's operation behavior record in group and share by user and friend with the same interest are formed with interesting group.
One of ordinary skill in the art will appreciate that all or part of flow process that realizes in the foregoing description method, be to instruct relevant hardware to finish by computer program, described program can be stored in the computer read/write memory medium, described program can comprise the flow process as the embodiment of above-mentioned each side method when carrying out.Wherein, described storage medium can be magnetic disc, CD, read-only storage memory body (Read-Only Memory, ROM) or at random store memory body (Random Access Memory, RAM) etc.
Above disclosed is a kind of preferred embodiment of the present invention only, can not limit the present invention's interest field certainly with this, and therefore the equivalent variations of doing according to claim of the present invention still belongs to the scope that the present invention is contained.
Claims (10)
1. an information recommendation method is characterized in that, described information recommendation method comprises:
The operation behavior of recording user;
According to described user's operation behavior record search and obtain described user's friend with the same interest;
Described user's friend with the same interest's user totem information and/or operation behavior record are sent to described user.
2. information recommendation method as claimed in claim 1 is characterized in that, described friend with the same interest's with described user operation behavior record sends to described user and comprises:
Obtain described user's information recommendation request, described information recommendation request comprises at least one friend with the same interest's of described user user totem information;
Whether the operation behavior record that detects described friend with the same interest is set to allow the pattern of consulting;
If testing result is for being then according to described information recommendation request, to send described friend with the same interest's operation behavior record to described user.
3. information recommendation method as claimed in claim 1 is characterized in that, described friend with the same interest's with described user operation behavior record sends to described user and comprises:
Obtain described user's information recommendation request, described information recommendation request comprises at least one friend with the same interest's of described user user totem information;
Send information inquiring request to described friend with the same interest;
If get access to the acceptance message that described friend with the same interest replys,, send described friend with the same interest's operation behavior record to described user then according to described information recommendation request.
4. information recommendation method as claimed in claim 1 is characterized in that, described according to described user the operation behavior record search and obtain described user's friend with the same interest after also comprise:
Described user and a plurality of friend with the same interest are formed with interesting group;
Described friend with the same interest's with described user user totem information and/or operation behavior record send to described user and comprise:
To send to described user with user totem information and/or the operation behavior record of other group members in the interesting group.
5. information recommendation method as claimed in claim 1 is characterized in that, also comprises after described friend with the same interest's with described user user totem information and/or operation behavior record send to described user:
Obtain described user's cohort request, and described user and a plurality of friend with the same interest are formed with interesting group according to described cohort request;
To send to described user with the operation behavior record of other group members in the interesting group.
6. as claim 4 or 5 described information recommendation methods, it is characterized in that, describedly will send to described user with the operation behavior of other group members in interesting group record and comprise:
Detect describedly when carrying out operation behavior, this operation behavior is sent to every other group member in the group with the arbitrary group member in the interesting group; Or
Obtain described information recommendation request with arbitrary group member in the interesting group, described information recommendation request comprises the user totem information of at least one the target group member in the group, according to described information recommendation request, send described target group member's operation behavior record to described group member.
7. information recommendation method as claimed in claim 1 is characterized in that, described operation behavior comprises any one or more in the following behavior: described user's browsing page behavior, file in download behavior and open the application behavior.
8. an information recommendation system is characterized in that, described information recommendation system comprises:
The operation behavior record cell is used for the operation behavior of recording user;
The friend with the same interest searches the unit, is used for according to described user's operation behavior record search and obtains described user's friend with the same interest;
The information recommendation unit sends to described user with described user's friend with the same interest's user totem information and/or operation behavior record.
9. information recommendation system as claimed in claim 8 is characterized in that, described information recommendation system also comprises:
The recommendation request acquiring unit, the information recommendation request that is used to obtain described user, described information recommendation request comprises at least one friend with the same interest's of described user user totem information;
The described information recommendation request that described information recommendation unit gets access to according to described recommendation request acquiring unit sends the operation behavior record of the corresponding friend with the same interest of user totem information in the described information recommendation request to described user.
10. as each described information recommendation system among the claim 8-9, it is characterized in that described information recommendation system also comprises:
The group unit is used for described user and friend with the same interest are formed with interesting group;
Described information recommendation unit also is used for user totem information and/or operation behavior record with interesting other group members of group are sent to described user.
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