CN202887522U - Practical training teaching aid for simulating marketing sand table - Google Patents
Practical training teaching aid for simulating marketing sand table Download PDFInfo
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- CN202887522U CN202887522U CN 201220642029 CN201220642029U CN202887522U CN 202887522 U CN202887522 U CN 202887522U CN 201220642029 CN201220642029 CN 201220642029 CN 201220642029 U CN201220642029 U CN 201220642029U CN 202887522 U CN202887522 U CN 202887522U
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- integrated circuit
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- circuit board
- marketing
- sand table
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Abstract
The utility model relates to a practical training teaching aid for simulating a marketing sand table. The problem that the students have difficulty in intuitively understand the marketing idea in the prior art is mainly solved. The practical training teaching aid is characterized in that the surface of a sand table template (1) is divided into six areas through cross ribs (2), namely an operating decision block (3), a finance block (4), a marketing cost block (5), a financial accounting block (6), a purchasing logistics block (7) and a storage block (8) respectively; a plurality of block board cards which are movably arranged on the sand table template (1) are respectively arranged in corresponding areas; and the board card on the finance block (4) comprises account receivable, cashes, account payable and loan board cards. According to the practical training teaching aid for simulating the marketing sand table, the students can experience basic idea of the marketing aspects in person, the main points of the subject are better mastered, and the practical training teaching aid is intuitive and understandable.
Description
Technical field
The utility model relates to a kind of practical training teaching aid, particularly a kind of simulation marketing sand table practical training teaching aid.
Background technology
The ERP sand table is a kind of open experimental teaching, helps to cultivate lifting students ' understanding problem, understanding problem, problem analysis, problem-solving ability.Fundamentally having broken through the uninteresting of conventional teaching, transferred enthusiasm, the initiative of Students ' Learning, investigated student's analysis, judgement and adaptability to changes, is a kind of novel experience type teaching pattern that integrates practicality, interest, challenge.Existing sand table majority is the design of city enterprise operation aspect, and lacks the sand table practical training teaching aid of marketing aspect.Thereby the marketing of overall process understand to(for) the student who learns the marketing has certain difficulty, and particularly most students move towards university from senior middle school, knows little about it for marketing actual conditions, and understanding is got up more difficult.
Summary of the invention
For overcoming the problems referred to above, the utility model provides a kind of simulation marketing sand table practical training teaching aid, this simulation marketing with the sand table practical training teaching aid from visually allow the student feel the simulation marketing process with reality marketing more press close to, allow the basic concept of the one's own experience marketing of student aspect, better grasp the main points of subject, visual and understandable.
The invention for solving the technical problem can reach by following technical solution: this simulation marketing comprises the sand table template with the sand table practical training teaching aid, described sand table template card is divided into 6 zones by crisscross fin with the surface, is respectively business decision block, financial block, marketing cost block, financial accounting block, Purchase And Logistics block, storage block; The some block integrated circuit boards that are movably arranged on the sand table template place respectively in the corresponding zone, and the integrated circuit board of business decision block comprises the market analysis forecast integrated circuit board, analyzes the bidding strategy integrated circuit board, formulates marketing program integrated circuit board, capital budgeting allocative decision integrated circuit board; Integrated circuit board on the finance block comprises cash, loan, receivables, payables integrated circuit board; Integrated circuit board on the marketing cost block comprises advertisement putting, service system, market development, logistics system, penalty for nonperformance of contract, marketing expenses integrated circuit board; Integrated circuit board on the financial accounting block comprises the integrated circuit board of capital chain analysis, financial statement statistics, tax payment, loan payable; Integrated circuit board on the Purchase And Logistics block comprises formulates procurement plan, buying warehouse-in, logistics distribution center integrated circuit board; Integrated circuit board on the storage block comprises No. 1 storehouse, No. 2 storehouses, No. 3 storehouse integrated circuit boards.
The utility model is compared with the above-mentioned background technology can have following beneficial effect: this simulation marketing sand table practical training teaching aid, owing to adopt said structure, with method for expressing intuitively, in the zone that limits, deduce the overall process of market administration running, the sand table face can be showed the links of marketing flow process, thereby describe it and be worth distribution, deduce the value variation process in all processes.Very directly perceived, vivid, allow student's own experience marketing process in simulation, give full play to its creativity.
Description of drawings
Accompanying drawing 1 is structural representation of the present utility model.
Among the figure: 1-sand table template, 2-fin, 3-business decision block, 4-finance block, 5-marketing cost block, 6-financial accounting block, 7-buying material block, the 8-block of storing in a warehouse.
Embodiment
Below in conjunction with accompanying drawing will the utility model is described in further detail:
As shown in Figure 1, this simulation marketing comprises sand table template 1 with the sand table practical training teaching aid, sand table template 1 card is divided into 6 zones by crisscross fin 2 with the surface, is respectively business decision block 3, financial block 4, marketing cost block 5, financial accounting block 6, Purchase And Logistics block 7, storage block 8; The some block integrated circuit boards that are movably arranged on the sand table template 1 place respectively in the corresponding zone, and the integrated circuit board of business decision block 3 comprises the market analysis forecast integrated circuit board, analyzes the bidding strategy integrated circuit board, formulates marketing program integrated circuit board, capital budgeting allocative decision integrated circuit board; Integrated circuit board on the finance block 4 comprises cash, loan, receivables, payables integrated circuit board; Integrated circuit board on the marketing cost block 5 comprises advertisement putting, service system, market development, logistics system, penalty for nonperformance of contract, marketing expenses integrated circuit board; Integrated circuit board on the financial accounting block 6 comprises the integrated circuit board of capital chain analysis, financial statement statistics, tax payment, loan payable; Integrated circuit board on the Purchase And Logistics block 7 comprises formulates procurement plan, buying warehouse-in, logistics distribution center integrated circuit board; Integrated circuit board on the storage block 8 comprises No. 1 storehouse, No. 2 storehouses, No. 3 storehouse integrated circuit boards.
Described cash, loan, receivables, payables integrated circuit board are respectively cylinder barrel shaped; No. 1 storehouse, No. 2 storehouses, No. 3 storehouse integrated circuit board shapes are respectively triangle and are connected up and down with ellipse.
This simulation marketing can be showed the links of marketing flow process with the sand table practical training teaching aid, thereby the value of describing the marketing distributes, and deduces the value variation process in all processes.The student is according to the situation of change of each production factors in role and the flow process learning records operational process, and association's capital employed arranges all processes, own experience marketing process.
Claims (3)
1. simulate marketing sand table practical training teaching aid for one kind, comprise sand table template (1), it is characterized in that: described sand table template (1) card is divided into 6 zones by crisscross fin (2) with the surface, is respectively business decision block (3), financial block (4), marketing cost block (5), financial accounting block (6), Purchase And Logistics block (7), storage block (8); The some block integrated circuit boards that are movably arranged on the sand table template (1) place respectively in the corresponding zone, and the integrated circuit board of business decision block (3) comprises the market analysis forecast integrated circuit board, analyzes the bidding strategy integrated circuit board, formulates marketing program integrated circuit board, capital budgeting allocative decision integrated circuit board; Integrated circuit board on the finance blocks (4) comprises cash, loan, receivables, payables integrated circuit board; Integrated circuit board on the marketing cost block (5) comprises advertisement putting, service system, market development, logistics system, penalty for nonperformance of contract, marketing expenses integrated circuit board; Integrated circuit board on the financial accounting block (6) comprises the integrated circuit board of capital chain analysis, financial statement statistics, tax payment, loan payable; Integrated circuit board on the Purchase And Logistics block (7) comprises formulates procurement plan, buying warehouse-in, logistics distribution center integrated circuit board; Integrated circuit board on the storage block (8) comprises No. 1 storehouse, No. 2 storehouses, No. 3 storehouse integrated circuit boards.
2. a kind of simulation marketing sand table practical training teaching aid according to claim 1, it is characterized in that: described cash, loan, receivables, payables integrated circuit board are respectively cylinder barrel shaped.
3. a kind of simulation marketing sand table practical training teaching aid according to claim 1, it is characterized in that: described No. 1 storehouse, No. 2 storehouses, No. 3 storehouse integrated circuit board shapes are respectively triangle and are connected up and down with ellipse.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201220642029 CN202887522U (en) | 2012-11-29 | 2012-11-29 | Practical training teaching aid for simulating marketing sand table |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201220642029 CN202887522U (en) | 2012-11-29 | 2012-11-29 | Practical training teaching aid for simulating marketing sand table |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN202887522U true CN202887522U (en) | 2013-04-17 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 201220642029 Expired - Fee Related CN202887522U (en) | 2012-11-29 | 2012-11-29 | Practical training teaching aid for simulating marketing sand table |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN202887522U (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105336246A (en) * | 2014-10-17 | 2016-02-17 | 张国基 | Teaching and training structure and method of safety design |
| CN111667735A (en) * | 2020-06-18 | 2020-09-15 | 郑州铁路职业技术学院 | Marketing teaching simulation system and method |
-
2012
- 2012-11-29 CN CN 201220642029 patent/CN202887522U/en not_active Expired - Fee Related
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105336246A (en) * | 2014-10-17 | 2016-02-17 | 张国基 | Teaching and training structure and method of safety design |
| CN111667735A (en) * | 2020-06-18 | 2020-09-15 | 郑州铁路职业技术学院 | Marketing teaching simulation system and method |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| C17 | Cessation of patent right | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20130417 Termination date: 20131129 |