CN201585132U - Multimedia advertisement issuing system and terminal equipment - Google Patents
Multimedia advertisement issuing system and terminal equipment Download PDFInfo
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- CN201585132U CN201585132U CN2009201090813U CN200920109081U CN201585132U CN 201585132 U CN201585132 U CN 201585132U CN 2009201090813 U CN2009201090813 U CN 2009201090813U CN 200920109081 U CN200920109081 U CN 200920109081U CN 201585132 U CN201585132 U CN 201585132U
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Abstract
The utility model discloses a multimedia advertisement issuing system, which is used for issuing multimedia advertisement information in shopping environment. The system comprises a center control system and terminal equipment, wherein the center control system codes various kinds of multimedia information into multimedia advertisement information, adopts the CMMB technology for constructing ESG corresponding to the multimedia advertisement information, and sends the multimedia advertisement information and the ESG to the terminal equipment through a radio frequency sending antenna after being reused and modulated by the GMMB technology, and the terminal equipment receives the ESG and the multimedia advertisement information from the center control system through the radio frequency sending antenna, and plays the received multimedia advertisement information. The utility model also discloses the terminal equipment, which can be arranged on a cashier desk, a storage rack, a shopping trolley or an elevator gateway in the shopping environment. The utility model can be used for realizing the wireless type multimedia advertisement issue with large data quantity in the shopping environment such as markets, supermarkets and the like at low cost.
Description
Technical field
The utility model relates to the mobile multimedia technology, particularly a kind of multimedia advertising delivery system and terminal equipment.
Background technology
Raising day by day along with people's living standard, commodity in market, the supermarket become increasingly abundant various, each businessman also no longer is limited to static billboard for the demand of releasing advertisements in shopping environment such as market, supermarket, and trend towards adopting more sensual pleasure and luxuriant form to carry out ad distribution, to attract more buyer.Under the ordering about of this demand, some multimedia advertising delivery systems arise at the historic moment.
There is a kind of system that in shopping environment such as market, supermarket, carries out the multimedia messages issue based on cable network in the prior art.This system couples together an ad distribution equipment and each terminal equipment that is distributed in the shopping environment with wire cable, by this ad distribution equipment multimedia advertisements such as video, audio frequency, picture, roll titles are sent to each terminal equipment by preferential cable, and play by each terminal equipment.
Though use said system can realize the multimedia advertising issue, owing to all devices need be linked by wire cable, could form complete delivery system, its quantities is big, and it is loaded down with trivial details to construct.Especially the difficulty of construction in the shopping environment in operation is big, the cost height of wiring.In addition, this system can not realize moving and receive, for example: can't be implemented in installing terminal equipment on the handcart.
Also there is a kind of intelligent radio purchase guiding system in the prior art based on radio-frequency (RF) identification (RFID) technology.This purchase guiding system realizes based on the RFID technology, and the wireless frequency by the RFID technical stipulation carries out exchanges data.In the time of in receiving terminal being moved to the distance of discerning with commodity, receiving terminal will be discerned and the corresponding signal of these commodity automatically, and access in the terminal hard disk multimedia messages automatically about these commodity, and show this multimedia messages, thereby provide shopping guide's information for the user about these commodity.
The cost price height of above-mentioned intelligent radio purchase guiding system based on the RFID technology is unfavorable for popularizing; And the data volume transmission is little, has certain defective in order to carry out the multimedia advertising issue.In addition, the maintenance technology difficulty of this system is big, and at present that is that all right is ripe for technology.
The utility model content
In view of this, main purpose of the present utility model is to provide a kind of multimedia advertising delivery system, to realize multimedia advertising issue big data quantity, wireless type with lower cost in shopping environment such as market, supermarket.
For achieving the above object, the technical solution of the utility model specifically is achieved in that
The utility model also provides a kind of multimedia advertising delivery system, is used in shopping environment issuing multimedia advertisement information, and this multimedia advertising delivery system comprises: central control system and terminal equipment;
Described central control system comprises and is used for the radio-frequency transmissions antenna that transmits to terminal equipment, described central control system is used for various coded multimedia informations are become multimedia advertisement, and adopt the electron service instruction ESG of China Mobile multimedia broadcasting CMMB technical construction corresponding to described multimedia advertisement, adopt the CMMB technology to carry out after multiplexing, the modulation by described radio-frequency transmissions antenna transmission described multimedia advertisement and corresponding ESG thereof to described terminal equipment;
Described terminal equipment comprises the radio frequency reception antenna that is used for from the central control system received signal, described terminal equipment is by the ESG of described radio frequency reception antenna reception from central control system, determine the multimedia advertisement that needs receive according to described ESG, and receive described definite multimedia advertisement that need to receive from central control system, and play the multimedia advertisement of described reception by described radio frequency reception antenna.
May further include in the described central control system: program provides equipment, hub, multiplexer and modulator;
It is input with various multimedia messagess that described program provides equipment, and output links to each other with the input of described hub, described program provides equipment that described coded multimedia information is become multimedia advertisement, and adopt the ESG of CMMB technical construction, and described multimedia advertisement and ESG are sent to described hub corresponding to described multimedia advertisement;
The input of described hub provides the output of equipment to link to each other with described program and output links to each other with the input of described multiplexer, and being used for to provide the multimedia advertisement of equipment and ESG to send to described multiplexer from described program;
The input of described multiplexer links to each other with described hub, output links to each other with described modulator, and described multiplexer adopts the multiplex mode of CMMB technical stipulation that multimedia advertisement and ESG from hub are carried out the multiplexing modulator that sends to afterwards;
The input of described modulator links to each other with the output of described multiplexer, output links to each other with described radio-frequency transmissions antenna, and described modulator sends to described radio-frequency transmissions antenna to adopt the modulation system of CMMB technical stipulation from the multimedia advertisement of described multiplexer and ESG after modulating.
May further include in the described central control system: operating equipment;
Described operating equipment receives the instruction and data from the user, and output links to each other with the input of described hub, and described operating equipment is used for according to user's instruction and data multimedia advertisement being carried out Play Control.
When the instruction that receives from user's issue accident, described operating equipment can also send emergency information to hub according to described instruction, and described emergency information sends to described terminal equipment after described multiplexer, modulator and radio-frequency transmissions antenna processing;
When described terminal equipment receives emergency information by described radio frequency reception antenna, can stop to play current in progress multimedia advertisement, play described emergency information.
May further include in the described central control system: indoor distributed system;
Described indoor distributed system comprises the radio-frequency transmissions antenna of each floor that is distributed in shopping environment, and the multimedia advertisement and the ESG that are used for the device of automodulation in the future outwards launch.
Described multimedia advertisement can be divided into according to type: audio/video information, data message and real-time audio broadcast message;
Described multiplexer is further used for according to the time slot allocation rule that sets in advance described multimedia advertisement being multiplexed into different time slots according to type.
When adopting quarternary phase-shift keying (QPSK) QPSK modulation system, 40 time slots of system divides, the described time slot allocation rule that sets in advance is: audio/video information takies 8 channels and each channel takies 4 time slots, data message takies 3 channels and each channel takies 1 time slot, and the real-time audio broadcast message takies 2 channels and each channel takies 1 time slot;
Described multiplexer is used for ESG is multiplexed into time slot 1 and time slot 2, audio/video information is multiplexed into 8 channels and each channel takies 4 time slots, data message is multiplexed into 3 channels and each channel takies 1 time slot, the real-time audio broadcast message is multiplexed into 2 channels and each channel takies 1 time slot.
Described terminal equipment can be divided into according to character: be installed in cashier terminal equipment, be installed in terminal equipment on the shelf, be installed in the terminal equipment on the shopping cart and be in the terminal equipment of lift port;
Described multimedia advertisement can be divided into according to character: information of discount, Commdity advertisement information and shopping guide's information;
Described terminal equipment is used for the character according to the character of multimedia advertisement and described terminal equipment self, and determines the multimedia advertisement that needs receive according to the ESG that receives; Wherein:
The described terminal equipment that is installed in cashier is used for determining according to the ESG that receives the time slot at information of discount place, and receives information of discount at corresponding time slot;
The described terminal equipment that is installed on shelf and the shopping cart is used for determining according to the ESG that receives the time slot at Commdity advertisement information place, and receives Commdity advertisement information at corresponding time slot;
The described terminal equipment that is installed in lift port is used for determining according to the ESG that receives the time slot at shopping guide's information place, and receives shopping guide's information at corresponding time slot.
The type of described terminal equipment can comprise: LCD, plasma display, cathode-ray tube display, rear-projection and multi-screen splicing show wall.
Described program provides equipment to comprise: data creating server, code machine and digital laser video disk machine.
The utility model also provides a kind of terminal equipment, is used for receiving multimedia advertisement in shopping environment, comprising: radio frequency reception antenna, China Mobile multimedia broadcasting CMMB module and playing module;
Described radio frequency reception antenna is used for from outside received signal, and sends to the CMMB module;
Described CMMB module is used for obtaining electron service instruction ESG from the described signal that receives, and determine the multimedia advertisement that needs receive according to described ESG, and receive described definite multimedia advertisement that need to receive by described radio frequency reception antenna, the multimedia advertisement that receives is sent to playing module;
Described playing module is used to play described multimedia advertisement.
Described multimedia advertisement can be divided into according to character: information of discount, Commdity advertisement information and shopping guide's information;
On the cashier of described installing terminal equipment in described shopping environment;
CMMB module in the described terminal equipment is used for determining according to described ESG the time slot at information of discount place, and receives information of discount by described radio frequency reception antenna at corresponding time slot, and the information of discount that receives is sent to playing module plays.
Described multimedia advertisement can be divided into according to character: information of discount, Commdity advertisement information and shopping guide's information;
On the shelf or shopping cart of described installing terminal equipment in described shopping environment;
CMMB module in the described terminal equipment is used for determining according to described ESG the time slot at Commdity advertisement information place, and receive Commdity advertisement information at corresponding time slot, and the Commdity advertisement information that receives is sent to playing module play by described radio frequency reception antenna.
Described multimedia advertisement can be divided into according to character: information of discount, Commdity advertisement information and shopping guide's information;
The lift port of described installing terminal equipment in described shopping environment;
CMMB module in the described terminal equipment is used for determining according to described ESG the time slot at shopping guide's information place, and receives shopping guide's information by described radio frequency reception antenna at corresponding time slot, and the shopping guide's information that receives is sent to playing module plays.
As seen from the above technical solution, the utility model comprises the multimedia advertising delivery system of central control system and terminal equipment by structure, and in central control system, be provided for the radio-frequency transmissions antenna that transmits to terminal equipment, in terminal equipment, be provided for radio frequency reception antenna from the central control system received signal, and employing China Mobile multimedia broadcasting (CMMB, China Mobile MultimediaBroadcasting) technology is carried out the coding of multimedia advertisement, multiplexing, modulation, emission, thus realized in the market, adopt wireless mode to carry out the multimedia advertising issue in the shopping environment such as supermarket.
Compared with prior art, multimedia advertising delivery system provided by the utility model not only can be according to shopping environment such as market, supermarkets require the real-time release multimedia advertisement, and because what adopt is the mode of wireless transmission, saved the cost of wiring on the spot, shortened system's building time, efficient is higher.And the utility model can make full use of the superiority of wireless mode, makes mobile in real time terminal equipments such as being in shopping cart also can receive multimedia advertisement in real time.
In addition, adopt CMMB technique construction multimedia advertising delivery system of the present utility model, the data traffic transmission amount is big, abundant in content, can broadcast the multimedia advertisement of big data quantity in real time, thereby solved the existing too small problem of intelligent radio purchase guiding system transmitted data amount, more met the needs of shopping environment the multimedia advertising issue than prior art based on the RFID technology.
The terminal equipment that the utility model provides can be installed in positions such as cashier, shelf, shopping cart or lift port, on the one hand, can realize the reception of multimedia advertising by the radio frequency reception antenna, cost is lower, on the other hand, can realize selective reception on demand to the multimedia advertising content by the CMMB technology, and, volume of transmitted data is big, can adapt to the demand of multimedia advertising issue better.
Description of drawings
Fig. 1 is the composition structural representation of the utility model multimedia advertising delivery system;
The composition structural representation of the terminal equipment that Fig. 2 provides for the utility model.
Embodiment
For making the purpose of this utility model, technical scheme and advantage clearer, below with reference to the accompanying drawing embodiment that develops simultaneously, the utility model is described in further detail.
CMMB is intended to develop multimedia reception technique and the equipment that is fit to move application as the technical system of serving China Mobile multimedia broadcasting.
The CMMB wireless multimedia broadcasting system has been stipulated in the broadcasting service frequency range, frame structure, channel coding method and the modulation system etc. of mobile multimedia broadcast system broadcast channel transmission signals.This standard is applicable to 30MHz to the interior broadcasting service frequency of 3000MHz frequency range, can realize the broadcasting of different business by different requirements, for example: audio-video-frequency broadcast, urgent broadcast, data service broadcasting, audio broadcasting, real-time news, weather etc.
Say that technically the CMMB system provides a kind of one-way data transmission channel of broadcast type, therefore except the audio-video signal that can be used for TV transmission program, broadcast program, other various electronic data can send by it.
Main thought of the present utility model is: make up the multimedia advertising delivery system based on the CMMB technology in shopping environment, thereby issue in the inner realization of shopping environment such as each emporium, supermarket real-time multimedia advertising issue and shopping guide's information by the mode of radio transmission.
Fig. 1 is the composition structural representation of the utility model multimedia advertising delivery system.Referring to Fig. 1, this multimedia advertising delivery system comprises: central control system (110) and terminal equipment (120).Wherein:
Central control system (110) comprises and is used for the radio-frequency transmissions antenna (111) that transmits to terminal equipment, this central control system (110) is used for various coded multimedia informations are become multimedia advertisement, and adopt the electron service instruction (ESG) of CMMB technical construction corresponding to this multimedia advertisement, adopt the CMMB technology to carry out sending to terminal equipment by radio-frequency transmissions antenna (111) after multiplexing, the modulation multimedia advertisement and corresponding ESG thereof;
Terminal equipment (120) comprises that (this radio frequency reception antenna is usually located at terminal equipment inside to the radio frequency reception antenna that is used for from the central control system received signal, form an integral body with terminal equipment, therefore, do not illustrate separately for the radio frequency reception antenna among Fig. 1), terminal equipment (120) is by the ESG of radio frequency reception antenna reception from central control system (110), determine the multimedia advertisement that needs receive according to this ESG, and receive the multimedia advertisement that this determine to need receives from central control system (110), and play the multimedia advertisement that is received by the radio frequency reception antenna.
In the multimedia advertising delivery system shown in Figure 1, because installing terminal equipment has the radio frequency reception antenna, therefore, this terminal equipment can be also can moving of fixing, and does not influence signal and receives.In the practical application, the type of terminal equipment can comprise: LCD (LCD), plasma display (PDP), cathode ray tube (CRT) display, rear-projection and multi-screen splicing show various display apparatus such as wall.
Multimedia messages described in the utility model can comprise: various multimedia messagess such as audio frequency, video, picture, literal, form, lantern slide.Central control system is supported importing, classification, storage and the issue control etc. to above-mentioned multimedia messages.Particularly, in central control system inside, these multimedia messagess can provide equipment to provide by various programs such as DVD, data creating servers, through after the coding of code machine, being transferred to multiplexer by the hub in the local network carries out multiplexing, send into again after modulator modulates, outwards launch by the radio-frequency transmissions antenna.Be the coding of realizing above-mentioned multimedia messages, multiplexing, modulation, emission, central control system shown in Figure 1 (110) inside may further include: program provides equipment (112), hub (113), multiplexer (114) and modulator (115).Wherein:
It is input with various multimedia messagess that program provides equipment (112), and output links to each other with the input of hub (113), this program provides equipment (112) that coded multimedia information is become multimedia advertisement, and adopt the ESG of CMMB technical construction corresponding to this multimedia advertisement, then this multimedia advertisement and ESG are sent to hub (113);
The input of hub (113) provides the output of equipment (112) to link to each other with program and output links to each other with the input of multiplexer (114), and being used for to provide the multimedia advertisement and the ESG of equipment (112) to send to multiplexer (114) from program;
The input of multiplexer (114) links to each other with hub (113), output links to each other with modulator (115), and this multiplexer (114) adopts the multiplex mode of CMMB technical stipulation that multimedia advertisement and ESG from hub (113) are carried out the multiplexing modulator (115) that sends to afterwards;
The input of modulator (115) links to each other with the output of multiplexer (114), output links to each other with radio-frequency transmissions antenna (111), and modulator (115) sends to radio-frequency transmissions antenna (111) to adopt the modulation system of CMMB technical stipulation from the multimedia advertisement of multiplexer (114) and ESG after modulating.
In order to realize that central control system shown in Figure 1 (110) inside is setting operation equipment (116) further to the control of multimedia advertising issue.This operating equipment (116) receives the instruction and data from the user, and output links to each other with the input of hub (113), and this operating equipment (116) is used for according to user's instruction and data multimedia advertisement being carried out Play Control.By this operating equipment (116), operating personnel can be by local network to multimedia advertising issue carrying out sequence of operations such as Long-distance Control, editor.
When the instruction that receives from user's issue accident, operating equipment shown in Figure 1 (116) also sends emergency information according to this instruction to hub (113), and this emergency information sends to terminal equipment (120) after multiplexer shown in Figure 1 (114), modulator (115) and radio-frequency transmissions antenna (111) are handled.Correspondingly, when terminal equipment (120) receives emergency information by the radio frequency reception antenna, stop to play current in progress multimedia advertisement immediately, and play this emergency information.Thereby can realize artificial Play Control according to the needs of practical application.
In order to cover fully, can set up indoor distributed system at the inner realization of shopping environment signal.This indoor distributed system is made of a plurality of radio-frequency transmissions antennas of each floor that is distributed in shopping environment, and the multimedia advertisement and the ESG that are used for the device of automodulation in the future outwards launch.
Multiplexer shown in Figure 1 (114) can carry out according to the type of multimedia advertisement when multiplexing in that multimedia advertisement is carried out.For example, multimedia advertisement can be divided into according to type: audio/video information, data message and real-time audio broadcast message are multiplexed into different time slot with multimedia advertisement according to type according to the time slot allocation rule that sets in advance by multiplexer (114).
Below time slot allocation is illustrated.Supposing the system adopts quarternary phase-shift keying (QPSK) (QPSK) modulation system and divides 40 time slots, at this moment, can carry out time slot allocation according to time slot allocation rule as shown in table 1:
| Type | Transmission quantity | Remarks |
| Audio/video information | 8 channels * 4 time slots | Promotional advertisement, product advertising etc. |
| Data message | 3 channels * 1 time slot | Shopping guide's information, information of discount etc. |
| The real-time audio broadcast message | 2 channels * 1 time slot | Broadcast in real time in the supermarket |
Table 1
According to table 1, multiplexer (114) can be multiplexed into ESG time slot 1 and time slot 2, audio/video information is multiplexed into 8 channels and each channel takies 4 time slots, data message is multiplexed into 3 channels and each channel takies 1 time slot, the real-time audio broadcast message is multiplexed into 2 channels and each channel takies 1 time slot.
For terminal equipment, need not to receive all multimedia advertisements, but can carry out selective reception to multimedia advertisement according to the demand of self.Be to realize terminal equipment being divided into selective reception according to character: be installed in cashier terminal equipment, be installed in terminal equipment on the shelf, the terminal equipment on the shopping cart is installed and is installed in the terminal equipment etc. of lift port; And multimedia advertisement is divided into according to character: information of discount, Commdity advertisement information and shopping guide's information etc.
According to the character of multimedia advertisement and the character of this terminal equipment self, and determine the multimedia advertisement that needs receive by terminal equipment according to the ESG that receives; Wherein:
For the terminal equipment that is installed in cashier, information of discount is its information of relatively paying close attention to, and therefore, the terminal equipment that is in cashier can be determined the time slot at information of discount place according to the ESG that receives, and receives information of discount at corresponding time slot;
Be installed in terminal equipment on shelf and the shopping cart and can determine the time slot at Commdity advertisement information place, and receive Commdity advertisement information at corresponding time slot according to the ESG that receives;
The terminal equipment that is installed in lift port can be determined the time slot at shopping guide's information place according to the ESG that receives, and receives shopping guide's information at corresponding time slot.
More than classification that terminal equipment is undertaken by character, and the classification that multimedia advertisement is undertaken by character only illustrates, in actual applications, can divide other classification as required, and determine the type of the multimedia advertisement of the required reception of various terminal equipments according to the needs of practical application.
More than multimedia advertising delivery system that the utility model is provided have been described in detail, below in conjunction with accompanying drawing, the terminal equipment that the utility model is provided is elaborated.
The composition structural representation of the terminal equipment that Fig. 2 provides for the utility model.Referring to Fig. 2, this terminal equipment is used in and receives multimedia advertisement in the shopping environment, and this terminal equipment comprises: radio frequency reception antenna (210), CMMB module (220) and playing module (230); Wherein:
Radio frequency reception antenna (210) is used for from outside received signal, and sends to CMMB module (220);
CMMB module (220) is used for obtaining ESG from the signal that receives, and determine the multimedia advertisement that needs receive according to ESG, and, the multimedia advertisement that receives is sent to playing module (230) by the described definite multimedia advertisement that needs reception of radio frequency reception antenna (210) reception;
Playing module is used for the play multimedia advertising message.
As previously mentioned, in actual applications,, can classify, and make the multimedia advertisement of terminal equipment selective reception respective type according to the difference of the installation site of terminal equipment multimedia advertising in order to realize selective reception.Particularly:
Multimedia advertisement can be divided into according to character: information of discount, Commdity advertisement information and shopping guide's information; The terminal equipment that the utility model provides can be installed in the positions such as cashier, shelf, shopping cart or lift port in the shopping environment.
For the terminal equipment that is installed in the cashier in the shopping environment, CMMB module (220) in this terminal equipment is used for determining according to ESG the time slot at information of discount place, and receive information of discount at corresponding time slot, and the information of discount that receives is sent to playing module (230) play by radio frequency reception antenna (210).
For being installed in shelf in the shopping environment or the terminal equipment on the shopping cart, CMMB module (220) in this terminal equipment is used for determining according to ESG the time slot at Commdity advertisement information place, and receive Commdity advertisement information at corresponding time slot, and the Commdity advertisement information that receives is sent to playing module (230) play by radio frequency reception antenna (210).
For the terminal equipment that is installed in the lift port in the shopping environment, CMMB module (220) in this terminal equipment is used for determining according to ESG the time slot at shopping guide's information place, and receive shopping guide's information at corresponding time slot, and the shopping guide's information that receives is sent to playing module (230) play by radio frequency reception antenna (210).
As seen from the above-described embodiment, the utility model comprises the multimedia advertising delivery system of central control system and terminal equipment by structure, and in central control system, be provided for the radio-frequency transmissions antenna that transmits to terminal equipment, in terminal equipment, be provided for radio frequency reception antenna from the central control system received signal, and employing China Mobile multimedia broadcasting (CMMB, China Mobile MultimediaBroadcasting) technology is carried out the coding of multimedia advertisement, multiplexing, modulation, emission, thus realized in the market, adopt wireless mode to carry out the multimedia advertising issue in the shopping environment such as supermarket.
Compared with prior art, multimedia advertising delivery system provided by the utility model not only can be according to shopping environment such as market, supermarkets require the real-time release multimedia advertisement, and because what adopt is the mode of wireless transmission, saved the cost of wiring on the spot, shortened system's building time, efficient is higher.And the utility model can make full use of the superiority of wireless mode, makes mobile in real time terminal equipments such as being in shopping cart also can receive multimedia advertisement in real time.
In addition, adopt CMMB technique construction multimedia advertising delivery system of the present utility model, the data traffic transmission amount is big, abundant in content, can broadcast the multimedia advertisement of big data quantity in real time, thereby solved the existing too small problem of intelligent radio purchase guiding system transmitted data amount, more met the needs of shopping environment the multimedia advertising issue than prior art based on the RFID technology.
The terminal equipment that the utility model provides can be installed in positions such as cashier, shelf, shopping cart or lift port, on the one hand, can realize the reception of multimedia advertising by the radio frequency reception antenna, cost is lower, on the other hand, can realize selective reception on demand to the multimedia advertising content by the CMMB technology, and, volume of transmitted data is big, can adapt to the demand of multimedia advertising issue better.
The above is preferred embodiment of the present utility model only, is not to be used to limit protection range of the present utility model.All any modifications of within spirit of the present utility model and principle, being done, be equal to replacement, improvement etc., all should be included within the protection range of the present utility model.
Claims (11)
1. a multimedia advertising delivery system is used for it is characterized in that in shopping environment issuing multimedia advertisement information this multimedia advertising delivery system comprises: central control system and terminal equipment;
Described central control system comprises and is used for the radio-frequency transmissions antenna that transmits to terminal equipment, described central control system is used for various coded multimedia informations are become multimedia advertisement, and adopt the electron service instruction ESG of China Mobile multimedia broadcasting CMMB technical construction corresponding to described multimedia advertisement, adopt the CMMB technology to carry out after multiplexing, the modulation by described radio-frequency transmissions antenna transmission described multimedia advertisement and corresponding ESG thereof to described terminal equipment;
Described terminal equipment comprises the radio frequency reception antenna that is used for from the central control system received signal, described terminal equipment is by the ESG of described radio frequency reception antenna reception from central control system, determine the multimedia advertisement that needs receive according to described ESG, and receive described definite multimedia advertisement that need to receive from central control system, and play the multimedia advertisement of described reception by described radio frequency reception antenna.
2. multimedia advertising delivery system according to claim 1 is characterized in that, further comprises in the described central control system: program provides equipment, hub, multiplexer and modulator;
It is input with various multimedia messagess that described program provides equipment, and output links to each other with the input of described hub, described program provides equipment that described coded multimedia information is become multimedia advertisement, and adopt the ESG of CMMB technical construction, and described multimedia advertisement and ESG are sent to described hub corresponding to described multimedia advertisement;
The input of described hub provides the output of equipment to link to each other with described program and output links to each other with the input of described multiplexer, and being used for to provide the multimedia advertisement of equipment and ESG to send to described multiplexer from described program;
The input of described multiplexer links to each other with described hub, output links to each other with described modulator, and described multiplexer adopts the multiplex mode of CMMB technical stipulation that multimedia advertisement and ESG from hub are carried out the multiplexing modulator that sends to afterwards;
The input of described modulator links to each other with the output of described multiplexer, output links to each other with described radio-frequency transmissions antenna, and described modulator sends to described radio-frequency transmissions antenna to adopt the modulation system of CMMB technical stipulation from the multimedia advertisement of described multiplexer and ESG after modulating.
3. multimedia advertising delivery system according to claim 2 is characterized in that, further comprises in the described central control system: operating equipment;
Described operating equipment receives the instruction and data from the user, and output links to each other with the input of described hub, and described operating equipment is used for according to user's instruction and data multimedia advertisement being carried out Play Control.
4. multimedia advertising delivery system according to claim 3 is characterized in that:
When the instruction that receives from user's issue accident, described operating equipment also sends emergency information according to described instruction to hub, and described emergency information sends to described terminal equipment after described multiplexer, modulator and radio-frequency transmissions antenna processing;
When described terminal equipment receives emergency information by described radio frequency reception antenna, stop to play current in progress multimedia advertisement, play described emergency information.
5. multimedia advertising delivery system according to claim 3 is characterized in that, further comprises in the described central control system: indoor distributed system;
Described indoor distributed system comprises the radio-frequency transmissions antenna of each floor that is distributed in shopping environment, and the multimedia advertisement and the ESG that are used for the device of automodulation in the future outwards launch.
6. according to each described multimedia advertising delivery system of claim 2 to 5, it is characterized in that:
The type of described terminal equipment comprises: LCD, plasma display, cathode-ray tube display, rear-projection and multi-screen splicing show wall.
7. according to each described multimedia advertising delivery system of claim 2 to 5, it is characterized in that:
Described program provides equipment to comprise: data creating server, code machine and digital laser video disk machine.
8. a terminal equipment is used for receiving multimedia advertisement in shopping environment, it is characterized in that, comprising: radio frequency reception antenna, China Mobile multimedia broadcasting CMMB module and playing module;
Described radio frequency reception antenna is used for from outside received signal, and sends to the CMMB module;
Described CMMB module is used for obtaining electron service instruction ESG from the described signal that receives, and determine the multimedia advertisement that needs receive according to described ESG, and receive described definite multimedia advertisement that need to receive by described radio frequency reception antenna, the multimedia advertisement that receives is sent to playing module;
Described playing module is used to play described multimedia advertisement.
9. terminal equipment according to claim 8 is characterized in that:
On the cashier of described installing terminal equipment in described shopping environment;
CMMB module in the described terminal equipment is used for determining according to described ESG the time slot at information of discount place, and receives information of discount by described radio frequency reception antenna at corresponding time slot, and the information of discount that receives is sent to playing module plays.
10. terminal equipment according to claim 8 is characterized in that:
On the shelf or shopping cart of described installing terminal equipment in described shopping environment;
CMMB module in the described terminal equipment is used for determining according to described ESG the time slot at Commdity advertisement information place, and receive Commdity advertisement information at corresponding time slot, and the Commdity advertisement information that receives is sent to playing module play by described radio frequency reception antenna.
11. terminal equipment according to claim 8 is characterized in that:
The lift port of described installing terminal equipment in described shopping environment;
CMMB module in the described terminal equipment is used for determining according to described ESG the time slot at shopping guide's information place, and receives shopping guide's information by described radio frequency reception antenna at corresponding time slot, and the shopping guide's information that receives is sent to playing module plays.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2009201090813U CN201585132U (en) | 2009-07-07 | 2009-07-07 | Multimedia advertisement issuing system and terminal equipment |
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| CN2009201090813U CN201585132U (en) | 2009-07-07 | 2009-07-07 | Multimedia advertisement issuing system and terminal equipment |
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| CN201585132U true CN201585132U (en) | 2010-09-15 |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2012048651A1 (en) * | 2010-10-14 | 2012-04-19 | 中兴通讯股份有限公司 | Program prompt information processing method and electronic service guide system |
| CN102487326A (en) * | 2010-12-02 | 2012-06-06 | 北京创毅视讯科技有限公司 | Information issuing method based on Internet of things and system thereof |
| CN103171949A (en) * | 2013-03-28 | 2013-06-26 | 陈慧君 | Advertisement interactive system of elevator |
| CN103780931A (en) * | 2014-01-24 | 2014-05-07 | 北京视博数字电视科技有限公司 | Multimedia playing system and method and CMMB hot spot equipment |
| CN104427375A (en) * | 2013-09-02 | 2015-03-18 | 锋厚科技股份有限公司 | video and audio transmission device and system thereof |
| CN106131585A (en) * | 2016-06-30 | 2016-11-16 | 乐视控股（北京）有限公司 | The player method of a kind of multimedia programming stream and home server |
| CN106534908A (en) * | 2016-11-10 | 2017-03-22 | 中广热点云科技有限公司 | CMMB-based multimedia hot spot playing method and hot spot playing control equipment |
| CN110473363A (en) * | 2019-08-22 | 2019-11-19 | 漳州万利达科技有限公司 | A kind of dual system intelligent cashier equipment and control method that three screens difference is shown |
-
2009
- 2009-07-07 CN CN2009201090813U patent/CN201585132U/en not_active Expired - Lifetime
Cited By (12)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2012048651A1 (en) * | 2010-10-14 | 2012-04-19 | 中兴通讯股份有限公司 | Program prompt information processing method and electronic service guide system |
| CN102487326A (en) * | 2010-12-02 | 2012-06-06 | 北京创毅视讯科技有限公司 | Information issuing method based on Internet of things and system thereof |
| CN102487326B (en) * | 2010-12-02 | 2015-05-27 | 北京创毅视讯科技有限公司 | Information issuing method based on Internet of things and system thereof |
| CN103171949A (en) * | 2013-03-28 | 2013-06-26 | 陈慧君 | Advertisement interactive system of elevator |
| CN104427375A (en) * | 2013-09-02 | 2015-03-18 | 锋厚科技股份有限公司 | video and audio transmission device and system thereof |
| CN104427375B (en) * | 2013-09-02 | 2017-09-19 | 锋厚科技股份有限公司 | video and audio transmission device and system thereof |
| CN103780931A (en) * | 2014-01-24 | 2014-05-07 | 北京视博数字电视科技有限公司 | Multimedia playing system and method and CMMB hot spot equipment |
| CN106131585A (en) * | 2016-06-30 | 2016-11-16 | 乐视控股（北京）有限公司 | The player method of a kind of multimedia programming stream and home server |
| CN106534908A (en) * | 2016-11-10 | 2017-03-22 | 中广热点云科技有限公司 | CMMB-based multimedia hot spot playing method and hot spot playing control equipment |
| CN106534908B (en) * | 2016-11-10 | 2019-11-22 | 中广热点云科技有限公司 | Multimedia hot spot playback method and hot spot studio equipment based on radio broadcasting net |
| CN110473363A (en) * | 2019-08-22 | 2019-11-19 | 漳州万利达科技有限公司 | A kind of dual system intelligent cashier equipment and control method that three screens difference is shown |
| CN110473363B (en) * | 2019-08-22 | 2024-03-26 | 漳州万利达科技有限公司 | Dual-system intelligent cashier device with three screens and different displays and control method |
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Effective date of registration: 20150922 Address after: 100080, Beijing, Zhongguancun Haidian District Street 11, 100 million world wealth center, block A, 12 Patentee after: BEIJING BOXIN SHITONG TECHNOLOGY CO., LTD. Address before: 100084, No. 803, building A, Tsinghua Science and Technology Park, No. 8, Zhongguancun East Road, building 1, Haidian District, Beijing Patentee before: Beijing Chuangyi Vision Technology Co., Ltd. |
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