CN201203888Y - System for collecting product identification code consumption information - Google Patents

Abstract

A system for method of collecting product identification code consumption information, wherein a product identification code corresponding with a product is generated and stored, the code is loaded on the product package, and the code and a client identification code are collected by a public information service communications terminal and transmitted to a server system storing the information to compare, if true, a corresponding relation of the client and the product can be established and transferred into a data-base. The system is composed of a communication terminal collection system, a data-base server, a communication server, and a data application system, wherein the communication server is connected with the communication terminal collection system and the data-base server through a communication network separately, the data application system is connected with the data-base server. The utility model associates the product identification code and the consumer by portable public information service communication terminal, and stores the information by centralization through data communication mode, to establish a consumption information data-base system for analyze and apply consumption information data, thereby an enterprise can obtain consumption information to meet market development requirement in time perfectly.

Description

A kind of system of product identification code consumption information collection method

Technical field:

The utility model relates to a kind of system of formation gathering method, relate in particular to a kind of system of consumption information collection method of product identification code, product identification code being associated with the consumer, and the information centralized stores is carried out the system of the method for consumption information data analysis and application to set up the consumption information database by data communication method by portable public information service communication terminal.

Background technology:

Current enterprise generally wishes to collect client's consumption information accurately, easily, and sets up client's consumption information database.One accurately client's consumption information database can be for the market survey of enterprise, sell dynamic tracking, accurately locate marketing activity such as sales promotion strong support is provided, but because the enterprise marketing channel is various informative: have based on directly-managed sales counter and StoreFront (following unified the abbreviating as of sales counter and StoreFront: shops), also have based on mandate and sell shops, also there are both to have both, therefore under the prerequisite of shortage theory and correlation technique, set up corresponding perfect client's consumption information database not too easily.

At present, enterprise the method for the collection client consumption information that extensively adopts be: provide member card to the client, client's consumption information carried out clerking, encourage the client to play an active part in the activity of enterprise with the form of reward on total mark by shops.Yet this method is to be based upon on the mode of manual written registration, and rely on the subjective desire and the sense of responsibility of registration of personnel, therefore exist consumer information imperfect in the practical operation, the consumption record is unsound, problems such as the information property excavated difference, even the salesman occurs and hold back real consumption information by the mode of practicing fraud, and be accumulated to total mark of consumption own or the procurator under one's name to exchange the phenomenon of enterprise's reward on total mark for, cause the input of enterprise can't form corresponding output value.

The utility model content:

The purpose of this utility model is: the system that a kind of formation gathering method is provided, relate in particular to a kind of system of consumption information collection method of product identification code, product identification code is associated with the consumer by portable public information service communication terminal, and the information centralized stores is carried out the system of the method for consumption information data analysis and application to set up the consumption information database by data communication method, make enterprise can in time, intactly obtain consumption information, to satisfy the needs of the marketing.

The technical solution of the utility model is: a kind of system based on product identification code consumption information collection method at first generates the product identification code that corresponding relation is arranged with product; Store described product identification code, and on the packing of described product, load described product identification code; Gather the product identification code information of client identity sign and its consumption by portable public information service communication terminal; Upload service function (consumption registration, total mark of consumption, accumulated point exchanging or the like) solicited message that includes described client identity sign and product identification code by portable public information service communication terminal; Judge the legitimacy of product identification code in the described client requests information according to the product identification code of storage; Judge the legitimacy of described client enrollment information according to client identity information; If the product identification code in the described client requests information is legal, judge then whether the client identity sign is legal, the legal corresponding relation of then setting up described product and client enrollment information, and convert client's consumption data database data to, do not conform to the relevant information that rule is directly returned product identification code; Transmit the object information of services request to described public information service communication terminal; The consumption database data is analyzed and used.

Described product identification code is made up of production code member position, serial number position, password position and check bit.

The described product identification code of described loading is meant: the product identification code that generates by printing or the mode printed, sticked in the packing of product with the form of data label, or directly printing or printed product identity code in the packing of product.Product identification code by loading both can be simple data or bar code, also can be the combination of data and bar code.

Described portable public information service communication terminal is meant: be placed on the merchandising location, have the computer, smart mobile phone, intelligent barcode collector of the wireless or wired data communication function of GPRS, CDMA, WIFI or other or other and be easy to carry and can carry out the manual input or the equipment of digital identification automatically.

Described client identity information is meant: ID (identity number) card No., telephone number, user name or other have the client identity identification data of uniqueness.

Described object information to described public information service communication terminal transmission services request is meant: directly transmit the information relevant with the upload service request to described public information service communication terminal.

The utility model also provides a kind of consumption information collection system, comprise: communication terminal acquisition system A, communication server B, database server C and data application system D, wherein, the communication server links to each other with database server with the communication terminal acquisition system respectively by communication network, and the data application system links to each other with database server.

Described communication terminal acquisition system comprises: product identification code acquisition module, client identity sign acquisition module, information alignment processing module, information storage module, service module function, information transmission modular and information receiving module.Wherein information alignment processing module links to each other with information storage module with product identification acquisition module, client identity identification module respectively, service module function links to each other with information transmission modular, information storage module respectively, information transmission modular is communicated with first group of information receiving module of telecommunications services device, and information receiving module is communicated with second group of information transmission modular of telecommunications services device.

The communication server comprises: two groups of information receiving modules, one group of information translation module and two groups of information transmission modulars; The information translation module connects first group information receiving module and first group information transmission modular respectively, and second group information receiving module connects second group the information transmission modular and the information transmission modular of database server respectively.

Database server comprises: information receiving module, information checking module, functional processing module, information transmission modular, information storage module; Wherein information receiving module connects first group of information transmission modular of the information checking module and the communication server respectively, functional processing module connects information transmission modular, information storage module and information checking module respectively, and information storage module connects only data statistic analysis module that data are used.

The data application system comprises the data statistic analysis module.The data statistic analysis module is connected with the information storage module of database server.

Advantage and effect that the relative prior art of the utility model is had.The utility model has the following advantages compared to existing technology:

1, information acquisition equipment makes consumer, sales force break away from original loaded down with trivial details registration, integration operation process, has improved consumer's participation;

2, the modularization of collecting device function makes application more simple and direct and accurate, has reduced wrong occurrence probability;

3, information acquisition amount increases, for the market analysis of enterprise provides full and accurate basic data resource;

4, the uniqueness of product coding has given different identify labels for similar commodity, and merchandise control can be accomplished to become more meticulous;

5, management becomes more meticulous and can prevent effectively that the sales force from seeking the behavior of total mark of consumption, makes the enterprise marketing input produce optimum value.

The utility model is by providing a kind of system of product identification code consumption information collection method, it is convenient and efficient to have realized that consumption information is collected, improve and enriched the content of collected information, but make it possess higher value, satisfy the needs of enterprise market exploitation.

Description of drawings:

Accompanying drawing 1 is the system architecture synoptic diagram.

Accompanying drawing 2 is a product identification code label synoptic diagram.

Embodiment:

The utility model can reach by following examples: as shown in Figure 1 and Figure 2, the utility model method can realize in the system with numerical coding, information acquisition equipment, data transmission, data communication network, database composition, in native system, by the specific coding algorithm is product identification code of each part product establishment, this identification code and corresponding product information thereof are stored in the database, and on the packing of product, load product identification code (as shown in Figure 2); The consumer is after shops's shopping, its personally identifiable information is identified acquisition module A02 input communication terminal by client identity, simultaneously purchasing product information is passed through product identification code acquisition module A01 input communication terminal, this information forms corresponding relation and temporarily stores in information storage module A04 after alignment processing modules A 03 is handled, carry out service function (consumption registration through service module function A05 again, total mark of consumption, accumulated point exchanging or the like) after the selection, by communication network services request is uploaded to the information receiving module B01 of the communication server by information transmission modular A06, information is behind modular converter B02 format transformation, be uploaded to the information receiving module C01 of database server by information transmission modular B03, information checking module C02 judges the legitimacy of product identification code in the received information according to the product identification code of storage; Judge the legitimacy of described client enrollment information according to client identity information; If the product identification code in the solicited message is legal, judge then whether the client identity sign is legal, legally then services request is responded by functional processing module C03, and will respond the result reaches the communication server under information transmission modular C04 information receiving module B04, and transfer to information receiving module A07 through information transmission modular B05.Functional processing module C03 is sent to the corresponding relation that information storage module C05 sets up described product and client enrollment information with the verification legal information simultaneously, and converts client's consumption information database data to; Enterprise carries out scientific induction and classification by data statistic analysis module D01 to the data in the consumption information database, and obtains the correlated results of product consumption, so as to determining the marketing strategy.

Every device with the utility model functional module all can produce result of the present utility model.

Claims (4)

1, a kind of system of product identification code consumption information collection method is characterized in that: be made up of communication terminal acquisition system, the communication server, database server and data application system; Wherein, the communication server links to each other with database server with the communication terminal acquisition system respectively by communication network, and the data application system links to each other with database server.

2, system according to claim 1, it is characterized in that: described communication terminal acquisition system comprises the product identification code acquisition module, client identity sign acquisition module, information alignment processing module, information storage module, service module function, information transmission modular and information receiving module; Wherein information alignment processing module links to each other with information storage module with product identification acquisition module, client identity identification module respectively, service module function links to each other with information transmission modular, information storage module respectively, information transmission modular is communicated with first group of information receiving module of telecommunications services device, and information receiving module is communicated with second group of information transmission modular of telecommunications services device.

3, system according to claim 1 is characterized in that: the described communication server comprises two groups of information receiving modules, one group of information translation module and two groups of information transmission modulars; The information translation module connects first group information receiving module and first group information transmission modular respectively, and second group information receiving module connects second group the information transmission modular and the information transmission modular of database server respectively.

4, system according to claim 1 is characterized in that: described database server comprises information receiving module, information checking module, functional processing module, information transmission modular, information storage module; Wherein information receiving module connects first group of information transmission modular of the information checking module and the communication server respectively, functional processing module connects information transmission modular, information storage module and information checking module respectively, and information storage module connects only data statistic analysis module that data are used.

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