CN201185022Y - Sale terminal machine - Google Patents
Sale terminal machine Download PDFInfo
- Publication number
- CN201185022Y CN201185022Y CNU2008200551470U CN200820055147U CN201185022Y CN 201185022 Y CN201185022 Y CN 201185022Y CN U2008200551470 U CNU2008200551470 U CN U2008200551470U CN 200820055147 U CN200820055147 U CN 200820055147U CN 201185022 Y CN201185022 Y CN 201185022Y
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F7/00—Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus
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- G—PHYSICS
- G07—CHECKING-DEVICES
- G07F—COIN-FREED OR LIKE APPARATUS
- G07F9/00—Details other than those peculiar to special kinds or types of apparatus
- G07F9/002—Vending machines being part of a centrally controlled network of vending machines
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- Engineering & Computer Science (AREA)
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- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The utility model discloses a marketing terminal machine which comprises a data base for storing commodity information, video information and character information relative to commodities; a multimedia information interaction unit which comprises a video display module and a character display module, and is used for displaying the video and character information; a remote information interaction unit which comprises a GPRS module and a peripheral circuit, and is used for communicating with a remote server; a man-machine interaction unit which comprises a scanning gun for scanning bar codes relative to the commodities, a receipt printer for printing the commodity information relative to the commodities, a button for receiving the command of a user and an IC induction card for reading identity information recorded on an electronic carrier; and a central processing unit for controlling the action of each unit. The marketing terminal machine can ensure a target customer to be absorbed within a short time, ensure the information expressed by the marketing terminal machine to be transferred to the target customer quickly and accurately, and acquires and analyzes the information concerned by a target consumer simultaneously.
Description
Technical field
The utility model automation equipment field more particularly, relates to and provides business information to propagate and the standardized automatic marketing terminating machine of production marketing in each zone, market.
Background technology
In the production marketing process, businessman's sell goods are mainly finished by the salesman at present, but because salesman's quality inconsistent causes a lot of information of product not caused the loss in the marketing accurately and effectively to its target customer's statement.
Simultaneously, increasing client wishes to have the space of freely selecting, and in traditional mode, owing to be subjected to the restriction of place, musters of goods for sale quantity, size or the like, makes client's selection mode and selection space be very restricted.
The utility model content
The utility model is at the problems referred to above, aiming to provide a kind of collection business information propagates and the standardized equipment of production marketing, the target customer is attracted at short notice, and make the information of its expression can pass to its target customer fast and accurately, meanwhile the information that the target consumer paid close attention to is gathered and analyzed.
The utility model proposes a kind of marketing terminating machine, comprising:
Database is stored merchandise news, video information and the Word message relevant with commodity;
The interactive unit of multimedia messages is connected to database, comprises video display module, character display module, and the interactive unit of multimedia messages is play and is stored in video information relevant with commodity in the database and Word message;
The remote information interactive unit, be connected with database, comprise GPRS module and peripheral circuit, the remote information interactive unit is uploaded the merchandise news relevant with commodity, video information and Word message to remote server, and stores into the database from remote server download and merchandise news, video information and Word message;
The human-computer interaction unit, comprise merchandise news that scanner, printing and the commodity of the scanning bar code relevant with commodity are correlated with bar printer, the button of reception user instruction and the IC contactless card of the identity information of reading and recording on electron carrier;
CPU (central processing unit), be connected with database, the interactive unit of multimedia messages, remote information interactive unit and human-computer interaction unit, receive the bar code that scanner scans, merchandise news, video information and the Word message of search and the corresponding commodity of bar code in database, by interactive unit display video information of multimedia messages and Word message, according to the instruction of button reception, with bar printer prints merchandise news.
Wherein, above-mentioned CPU (central processing unit) can comprise: central processing unit, the interface of CPU (central processing unit) is controlled; Clock chip generates the standard time for described character display module demonstration, and the switching on and shutting down time of control marketing terminating machine; USB control module and USB interface provide the USB interface circumscribed USB storage equipment; Communication bus is for providing communication between CPU (central processing unit) and database, the interactive unit of multimedia messages, remote information interactive unit and the human-computer interaction unit.This communication bus comprises: the LED bus, be connected to the character display module, and transmit Word message to the character display module; The SCAN bus is connected to scanner, the transmitted in both directions bar code; The PRINT bus is connected to the bar printer, to the merchandise news that will print with the transmission of bar printer; The GPRS bus is connected to the GPRS module, with GPRS module both-way communication remote information; The TFTLCD bus is connected to video display module, and the displaying contents of video display module is dispatched; The button bus is connected to button, receives push button signalling.
The video display module of the interactive unit of multimedia messages wherein comprises: the TFTLCD bus is used for the exchanges data between the interactive unit of CPU (central processing unit) and multimedia messages; The CF card, the storage multimedia messages; The multimedia process chip reads the multimedia messages of CF card storage, and the video flowing of the back outputting standard of decoding also passes through the VGA bus transfer and gives video frequency processing chip, and the audio-frequency information of outputting standard is given the audio frequency power amplifier chip; Video frequency processing chip receives the video flowing by the VGA bus transfer, and the back of decoding shows on LCDs by the LVDS bus; The audio frequency power amplifier chip, the acceptance criteria digital audio stream, encode and amplify after pass to loudspeaker; FLASH storer and SDRAM storer are connected to the multimedia process chip, as the stored program buffer memory of peripheral chip.And the character display module of the interactive unit of multimedia messages comprises: the LED bus, be connected to CPU (central processing unit), and transmission is from the Word message of the ASCII character form of CPU (central processing unit); The LED electronic display generates dot character and demonstration with the ASCII character decoding.
The GPRS module of the remote information interactive unit of this marketing terminating machine is uploaded merchandise news and is given remote server, downloads Word message to the character display module, and the file that downloads is upgraded to the marketing terminating machine; The peripheral circuit of this remote information interactive unit comprises GRPS bus and 900MHZ/1800MHZ standard antenna, the GRPS bus is connected with CPU (central processing unit) carries out exchanges data, and described 900MHZ/1800MHZ standard antenna carries out long-range the connection by the mobile network with remote server.
The scanner of human-computer interaction unit wherein is connected to CPU (central processing unit) by the SCAN bus, transmits bar code to CPU (central processing unit).The human-computer interaction unit be thermal printer with the bar printer, be connected to CPU (central processing unit) by the PRINT bus and receive print command and merchandise news.That the button of human-computer interaction unit comprises is upper and lower, confirm button and button bus, described upper and lower, confirm that button receives the dependent instruction of client's input; And the button bus is connected to CPU (central processing unit) transmission command adapted thereto.
Marketing terminal function provided by the utility model is attracted the target customer at short notice, and makes the information of its expression can pass to its target customer fast and accurately, meanwhile the information that the target consumer paid close attention to is gathered and is analyzed.
Description of drawings
The above and other feature of the utility model, character and advantage will further describe below in conjunction with the accompanying drawings and embodiments, and identical in the accompanying drawings Reference numeral is represented identical feature all the time, wherein,
Fig. 1 is the general structure block diagram of marketing terminating machine of the present utility model.
Fig. 2 is the structured flowchart of the CPU (central processing unit) in the marketing terminating machine of the present utility model.
Fig. 3 is the structured flowchart of the interactive unit of multimedia messages in the marketing terminating machine of the present utility model.
Fig. 4 is the structured flowchart of the remote information interactive unit in the marketing terminating machine of the present utility model.
Fig. 5 is the structured flowchart of the man-machine interaction unit in the marketing terminating machine of the present utility model.
Fig. 6 is the process flow diagram of marketing terminating machine of the present utility model work.
Embodiment
With reference to shown in Figure 1, the utility model provides a kind of marketing terminating machine, comprising:
The interactive unit 200 of multimedia messages is connected to database 500, comprises video display module 202, character display module 204, and video information and the Word message relevant with commodity that is stored in the database 500 play in the interactive unit 200 of multimedia messages;
Remote information interactive unit 300, be connected with database 500, comprise GPRS module 302 and peripheral circuit 304, remote information interactive unit 300 is uploaded the merchandise news relevant with commodity, video information and Word message to remote server, and stores into the database 500 from remote server download and merchandise news, video information and Word message;
Human-computer interaction unit 400, comprise merchandise news that scanner 402, printing and the commodity of the scanning bar code relevant with commodity are correlated with bar printer 404, the button 406 of reception user instruction and the IC contactless card 408 of the identity information of reading and recording on electron carrier;
CPU (central processing unit) 100, be connected with database 500, the interactive unit 200 of multimedia messages, remote information interactive unit 300 and human-computer interaction unit 400, receive the bar code that scanner 402 scans, merchandise news, video information and the Word message of search and the corresponding commodity of bar code in database 500, by the interactive unit of multimedia messages 200 display video information and Word messages, according to the instruction that button 406 receives, print merchandise news with bar printer 404.
With reference to shown in Figure 2, above-mentioned CPU (central processing unit) 100 comprises:
With reference to shown in Figure 3, the interactive unit 200 of multimedia messages can be divided into two parts substantially, is used for the video display module 202 and the character display module 204 that is used for display text information of broadcast video signal.
Wherein, video display module 202 comprises: TFTLCD bus TFTLCD RXD/PXD bus, dock with the TFTLCD bus in the foregoing CPU (central processing unit), and be used for the exchanges data between the interactive unit 200 of CPU (central processing unit) 100 and multimedia messages.CF card 220, the storage multimedia messages.Multimedia process chip 222, read the multimedia messages of CF card 220 storages, the video flowing of outputting standard also is transferred to video frequency processing chip 224 by VGA bus (VGA) after decoding, and multimedia process chip 222 is gone back the audio-frequency information of outputting standard and given audio frequency power amplifier chip 226.The video flowing that video frequency processing chip 224 receives by the VGA bus transfer, the back of decoding shows on LCDs 225 by LVDS bus (LVDS).Audio frequency power amplifier chip 226 acceptance criteria digital audio streams, encode and amplify after pass to loudspeaker 227.FLASH storer 228 and SDRAM storer 229 are connected respectively to multimedia process chip 222, as the stored program buffer memory of peripheral chip.
Character display module 204 wherein comprises: LED bus LED RXD/PXD, dock with the LED bus in the foregoing CPU (central processing unit), realization is connected to CPU (central processing unit) with character display module 204, and transmission is from the Word message of the ASCII character form of CPU (central processing unit).LED electronic display 240 generates dot character and demonstration with the ASCII character decoding.
With reference to shown in Figure 4, this remote information interactive unit 300 comprises GPRS module 302 and peripheral circuit 304.This GPRS module 302 is uploaded merchandise news and is given remote server, downloads Word message to character display module 204, and the file that downloads is upgraded to the marketing terminating machine.Peripheral circuit 304 comprises GRPS bus GPRS RXD/PXD and 900MHZ/1800MHZ standard antenna.The GRPS bus is docked with the GRPS bus in the foregoing CPU (central processing unit), realizes the exchanges data between GPRS module 302 and the CPU (central processing unit) 100.900MHZ/1800MHZ standard antenna 340 carries out long-range the connection by the mobile network with remote server.
With reference to shown in Figure 5, human-computer interaction unit 400 comprise merchandise news that scanner 402, printing and the commodity of the bar code that scanning is relevant with commodity are correlated with bar printer 404, the button 406 of reception user instruction and the IC contactless card 408 of the identity information of reading and recording on electron carrier.This scanner 402 is connected to CPU (central processing unit) by SCAN bus SCAN RXD/PXD bus, promptly docks with the SCAN bus in the foregoing CPU (central processing unit), transmits bar code to CPU (central processing unit) 100.Should be thermal printers with bar printer 404, be connected to CPU (central processing unit), promptly dock, receive print command and merchandise news with the PRINT bus in the foregoing CPU (central processing unit) by PRINT bus Print RXD/PXD.That button 406 comprises is upper and lower, confirm button and button bus B utton RXD/PXD, upper and lower, as to confirm button reception client input dependent instruction, the button bus is connected to CPU (central processing unit) transmission command adapted thereto, promptly docks with the button bus in the foregoing CPU (central processing unit).If the client has the identity information that is recorded on the electron carrier,, then can use IC contactless card 408 to come the identity information of reading and recording on this electron carrier such as the IC member card.
Fig. 6 is the marketing terminating machine workflow diagram of this practical information.As shown in Figure 6, this marketing accessory terminal machine has the flow process of two parts concurrent working, video display module 202 displaying video information flows, and the character display module is play the Word message flow process.
As mentioned above, LCDs part displaying video information flow.
The video display module of the interactive unit of multimedia messages drives LCDs playing advertisements information (step 601) under normal circumstances.When the scanner in the man-machine interaction unit scans the bar code relevant with commodity and bar code is delivered to CPU (central processing unit) (step 602).CPU (central processing unit) is interrupted the in progress content of LCDs and database is searched for, and dispatches the information (step 603) relevant with these commodity.The interactive unit of central processing unit controls multimedia messages will the video information relevant with commodity be delivered to and begins displaying merchandise (step 604) on the LCDs; Button in man-machine interaction unit receives key command, and when being judged as during handover information (step 605).The LCDs of multimedia interaction unit switches to the video information (step 606) of corresponding commodity under the control of CPU (central processing unit).The LCDs of multimedia interaction unit further shows the merchandise news of these commodity, for Print Preview (step 607).Button in man-machine interaction unit receives key command, and is judged as when being the affirmation type information (step 608).Merchandise news (step 609) in the CPU (central processing unit) scheduling man-machine interaction unit with bar printer prints corresponding commodity.CPU (central processing unit) is collected the interested data of client and is uploaded to remote server by the GPRS module in the remote information interactive unit, carries out data acquisition (step 610) for remote server.After waiting for a period of time, reenter the state (step 611) of playing advertisements information under the normal condition.
Continue with reference to shown in Figure 6, it is as follows that the character display module is play the Word message flow process:
The LED display of the interactive unit of multimedia messages is play Word message, as (steps 701) such as advertising message, sales promotion information, information of discount, commonweal informations.Remote server is by the Word message (step 702) of the GRPS module in the remote information interactive unit after the transmission of marketing terminating machine is upgraded.CPU (central processing unit) is according to the Word message content (step 703) of the Word message update displayed that receives.And at the Word message of playing on the LED display of the interactive unit of multimedia messages after upgrading (step 704).
Marketing terminal function provided by the utility model is attracted the target customer at short notice, and makes the information of its expression can pass to its target customer fast and accurately, meanwhile the information that the target consumer paid close attention to is gathered and is analyzed.
The foregoing description provides to being familiar with the person in the art and realizes or use of the present utility model; those skilled in the art can be under the situation that does not break away from invention thought of the present utility model; the foregoing description is made various modifications or variation; thereby protection domain of the present utility model do not limit by the foregoing description, and should be the maximum magnitude that meets the inventive features that claims mention.
Claims (9)
1. a marketing terminating machine is characterized in that, comprising:
Database is stored merchandise news, video information and the Word message relevant with commodity;
The interactive unit of multimedia messages is connected to described database, comprises video display module, character display module, and the interactive unit of described multimedia messages is play and is stored in video information relevant with commodity in the described database and Word message;
The remote information interactive unit, be connected with described database, comprise GPRS module and peripheral circuit, described remote information interactive unit is uploaded the merchandise news relevant with commodity, video information and Word message to remote server, and stores into the described database from remote server download and merchandise news, video information and Word message;
The human-computer interaction unit, comprise merchandise news that scanner, printing and the commodity of the scanning bar code relevant with commodity are correlated with bar printer, the button of reception user instruction and the IC contactless card of the identity information of reading and recording on electron carrier;
CPU (central processing unit), be connected with described database, the interactive unit of multimedia messages, remote information interactive unit and human-computer interaction unit, receive the bar code that scanner scans, merchandise news, video information and the Word message of search and the corresponding commodity of bar code in database, show described video information and Word message by the interactive unit of described multimedia messages, according to the instruction that described button receives, described with the described merchandise news of bar printer prints.
2. marketing terminating machine as claimed in claim 1 is characterized in that, described CPU (central processing unit) comprises:
Central processing unit is controlled the interface of CPU (central processing unit);
Clock chip generates the standard time for described character display module demonstration, and controls the switching on and shutting down time of described marketing terminating machine;
USB control module and USB interface provide the USB interface circumscribed USB storage equipment;
Communication bus is for providing communication between CPU (central processing unit) and described database, the interactive unit of multimedia messages, remote information interactive unit and the human-computer interaction unit.
3. marketing terminating machine as claimed in claim 2 is characterized in that, described communication bus comprises:
The LED bus is connected to described character display module, transmits Word message to described character display module;
The SCAN bus is connected to described scanner, the transmitted in both directions bar code;
The PRINT bus, be connected to described with the bar printer, to the described merchandise news that will print with the transmission of bar printer;
The GPRS bus is connected to described GPRS module, with GPRS module both-way communication remote information;
The TFTLCD bus is connected to described video display module, and the displaying contents of video display module is dispatched;
The button bus is connected to described button, receives push button signalling.
4. marketing terminating machine as claimed in claim 1 is characterized in that, the video display module of the interactive unit of described multimedia messages comprises:
The TFTLCD bus is used for the exchanges data between the interactive unit of described CPU (central processing unit) and multimedia messages;
The CF card, the storage multimedia messages;
The multimedia process chip reads the multimedia messages of described CF card storage, and the video flowing of the back outputting standard of decoding also passes through the VGA bus transfer and gives video frequency processing chip, and the audio-frequency information of outputting standard is given the audio frequency power amplifier chip;
Video frequency processing chip receives the video flowing by described VGA bus transfer, and the back of decoding shows on LCDs by the LVDS bus;
The audio frequency power amplifier chip, the acceptance criteria digital audio stream, encode and amplify after pass to loudspeaker;
FLASH storer and SDRAM storer are connected to the multimedia process chip, as the stored program buffer memory of peripheral chip.
5. marketing terminating machine as claimed in claim 1 is characterized in that, the character display module of the interactive unit of described multimedia messages comprises:
The LED bus is connected to CPU (central processing unit), and transmission is from the Word message of the ASCII character form of CPU (central processing unit);
The LED electronic display generates dot character and demonstration with the ASCII character decoding.
6. marketing terminating machine as claimed in claim 1, it is characterized in that, the GPRS module of described remote information interactive unit is uploaded merchandise news and is given remote server, downloads Word message to the character display module, and the file that downloads is upgraded to the marketing terminating machine;
The peripheral circuit of described remote information interactive unit comprises GRPS bus and 900MHZ/1800MHZ standard antenna, the GRPS bus is connected with described CPU (central processing unit) carries out exchanges data, and described 900MHZ/1800MHZ standard antenna carries out long-range the connection by the mobile network with remote server.
7. marketing terminating machine as claimed in claim 1 is characterized in that,
The scanner of described human-computer interaction unit is connected to CPU (central processing unit) by the SCAN bus, transmits bar code to CPU (central processing unit).
8. marketing terminating machine as claimed in claim 1 is characterized in that,
Described human-computer interaction unit be thermal printer with the bar printer, be connected to CPU (central processing unit) by the PRINT bus and receive print command and merchandise news.
9. marketing terminating machine as claimed in claim 1 is characterized in that,
That the button of described human-computer interaction unit comprises is upper and lower, confirm button and button bus, described upper and lower, confirm that button receives the dependent instruction of client's input; And described button bus is connected to CPU (central processing unit) transmission command adapted thereto.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNU2008200551470U CN201185022Y (en) | 2008-01-28 | 2008-01-28 | Sale terminal machine |
| PCT/CN2008/070461 WO2009094863A1 (en) | 2008-01-28 | 2008-03-11 | Marketing terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNU2008200551470U CN201185022Y (en) | 2008-01-28 | 2008-01-28 | Sale terminal machine |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN201185022Y true CN201185022Y (en) | 2009-01-21 |
Family
ID=40272760
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNU2008200551470U Expired - Fee Related CN201185022Y (en) | 2008-01-28 | 2008-01-28 | Sale terminal machine |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN201185022Y (en) |
| WO (1) | WO2009094863A1 (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103778870A (en) * | 2014-01-22 | 2014-05-07 | 南通钰成光电科技有限公司 | LED (Light-Emitting Diode) advertising lamp box |
| CN104885065A (en) * | 2012-08-31 | 2015-09-02 | 游戏大厅股份有限公司 | System and method for communicating and interacting with a display screen using a remote device |
| CN101867561B (en) * | 2009-04-17 | 2016-01-13 | 爱国者数码科技有限公司 | For the webserver of managing genuine multimedia file |
| CN105469262A (en) * | 2014-09-04 | 2016-04-06 | 广州神马移动信息科技有限公司 | Commodity information acquisition and integration method and device |
| CN105554053A (en) * | 2015-09-26 | 2016-05-04 | 王�华 | Control method and device based on social platform and intelligent equipment |
| CN105913556A (en) * | 2016-03-31 | 2016-08-31 | 国网山东省电力公司鄄城县供电公司 | User terminal with function of electricity marketing |
Families Citing this family (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105437976A (en) * | 2015-12-19 | 2016-03-30 | 江苏常隆客车有限公司 | Multifunctional instrument system for electric vehicle |
Family Cites Families (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN100385458C (en) * | 2001-09-10 | 2008-04-30 | 佐川急便株式会社 | Portable card reader and card settlement system |
| CN1804892A (en) * | 2005-01-15 | 2006-07-19 | 深圳市展通科技开发有限公司 | Merchandise information acquisition and processing terminal |
-
2008
- 2008-01-28 CN CNU2008200551470U patent/CN201185022Y/en not_active Expired - Fee Related
- 2008-03-11 WO PCT/CN2008/070461 patent/WO2009094863A1/en active Application Filing
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101867561B (en) * | 2009-04-17 | 2016-01-13 | 爱国者数码科技有限公司 | For the webserver of managing genuine multimedia file |
| CN104885065A (en) * | 2012-08-31 | 2015-09-02 | 游戏大厅股份有限公司 | System and method for communicating and interacting with a display screen using a remote device |
| CN103778870A (en) * | 2014-01-22 | 2014-05-07 | 南通钰成光电科技有限公司 | LED (Light-Emitting Diode) advertising lamp box |
| CN105469262A (en) * | 2014-09-04 | 2016-04-06 | 广州神马移动信息科技有限公司 | Commodity information acquisition and integration method and device |
| CN105469262B (en) * | 2014-09-04 | 2017-08-04 | 广州神马移动信息科技有限公司 | Commodity information acquisition of information and integration method and device |
| CN105554053A (en) * | 2015-09-26 | 2016-05-04 | 王�华 | Control method and device based on social platform and intelligent equipment |
| CN105913556A (en) * | 2016-03-31 | 2016-08-31 | 国网山东省电力公司鄄城县供电公司 | User terminal with function of electricity marketing |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2009094863A1 (en) | 2009-08-06 |
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| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20090121 Termination date: 20150128 |
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| EXPY | Termination of patent right or utility model |