A kind of marker and process equipment thereof of false proof, anti-falsifying
Technical field
The utility model relates to the marker of a kind of product false proof, anti-falsifying, and a kind of equipment of processing this marker.
Background technology
After production comes out, consider the market competition situation difference of different regions, buyer's the different and fairly large reasons such as region, big dealer place difference of consuming capacity, the producer can be different to the resource dispensing that drop into different regions often according to considerations such as self-growth strategies.For example: because different region consumers' purchasing power there are differences, for setting different selling prices in different areas with a kind of commodity.
Because enterprise's channel management system is perfect not to the utmost at present, has certain leak, causes the chance of certain fraud thus to the violator.For example, enterprise generally returns sharp sole criterion with the sales volume conduct, carries out the volume incentive policy of going forward one by one, and dealer's sales volume is many more, and it is high more to return profit.Under the ordering about of this policy, part dealer does not finish, especially occurs under the situation of loss at the expection sales volume, the producer can be limited to a certain regional product sold and transport another area sale privately to, promptly produces so-called illegal " falsifying " phenomenon.The generation of falsifying behavior tends to cause the producer out of control to the out of control of market circulation and product price system, and then brings enormous economic loss to the producer.
In order to prevent the generation of falsifying behavior, some counter-measures have been taked in the prior art.For example, the employing code system that has compiles a unified number for each sales region, is imprinted in the commodity exterior and interior packing; The method of the employing gummed tape/label color differentiation that has is discerned, and promptly sells to adhesive tape or label that different colours is adopted in its external packing of zones of different commodity; What have is then differentiated by the method for word indicating, the printed words of printing in the external packing of every kind of commodity " specializing in certain somewhere sells " etc.
There is the defective of confidentiality difference in above-mentioned preventing goods from altering formula, and the personnel of selling are easy to discern the product that is identified and where sell to, thereby also is easy to change or copy.This just requires a kind of anti-falsifying sign that only has the minority inspector could discern by dedicated encrypted equipment to use for the producer.
At this situation, a kind of new false proof anti-falsifying labeling is disclosed in 2,005 2 No. 0055793.3 utility model patents of the inventor.Be provided with a kind of data message, a kind of textured pattern and a kind of bar code in this labeling, data message wherein is a set of number, and bar code wherein is a bar code.Realize its function false proof and anti-falsifying by packing case or the mode on the product body that this false proof anti-falsifying labeling is sticked on product.Point-of-sale terminals at different levels or managerial personnel can be known the sales region of product by checking bar code, and the consumer can learn the true and false of product by checking data message, realizes the purpose of product false proof and anti-falsifying thus.
Above-mentioned utility model patent is used as reference in the utility model.
The false proof anti-falsifying technology of above-mentioned utility model patent has been brought into play certain effectiveness in practice really, has effectively controlled the generation of most of fraud and illegal falsifying phenomenon.But still there is some defective in this technology:
The one, adopt the identification method of bar code as anti-falsifying, because printing technology is fairly simple, be easy to be forged, and be subjected to its storage quantitative limitation to be difficult to realize personalized identification by falsifying person; The 2nd, this logistics labeling is often deliberately torn to pieces by the dealer of illegal falsifying, brings difficulty for the discriminating work of anti-falsifying.
To this, the someone advises adopting the mode in predefined delivery zone to solve the problems referred to above, promptly determines its market by the mode of coding before product export.In a single day adopt this mode production management comparatively complicated, and the coding mistake occurs, packing container is promptly accused calcellation.Its bigger defective is owing to determined the delivery zone of product in advance, can't allocate the market of product again, is unfavorable for the circulation of product is managed.
Summary of the invention
At above-mentioned defective of the prior art, the utility model has preferentially proposed a kind of new technical solution.Adopt the technical solution of the utility model, not only can solve the anti-pseudo problem of product, and can effectively solve the anti-falsifying problem of product.Specifically, when improving anti-falsifying sign confidentiality and difficult imitation property, can also effectively stop illegal falsifying person's malice to damage the behavior of anti-falsifying sign.Introduce the two-dimensional bar code recognition technology, can make anti-channeling goods sign have personalized characteristics, the i.e. only corresponding a kind of bar code of product.The pairing information data of each bar code is gathered and sort out by database, make it to be associated with selling the region, this data message both can be changed, also can reconfigure.Thereby not only can effectively stop the generation of falsifying behavior in the products in circulation process, and the circulation on market manages to product to help enterprise.
The utility model provides a kind of marker that is used for product false proof, anti-falsifying, and this marker comprises matrix and sign band, in the sign band two groups of identifying informations is set, and described two groups of identifying informations are respectively anti-counterfeit recognition information and anti-falsifying identifying information.
Described matrix is the packing material of product.
Described packing material can be the trade mark labeling of product, the packing container of product and the packing case of product;
Described anti-counterfeit recognition information and anti-falsifying identifying information are personalized identifying information;
Described individualized security identifying information can be a set of number, and the anti-falsifying identifying information of described personalization can be one group of two-dimensional bar code;
In described sign band, also comprise a kind of texture materials;
Described texture materials can be a fiber.
The utility model also provides a kind of above-mentioned equipment with product mark thing of false proof, anti-falsifying function of printing, this equipment comprises feeder, Printing Department and add the Ministry of worker, its Printing Department comprises a spray code spraying apparatus or high speed digital printing system, in the process that the packing material to product prints, this spray code spraying apparatus or high speed digital printing system are set directly at a kind of anti-counterfeit recognition information of personalization and a kind of anti-falsifying identifying information of personalization on the packing material.
Described Printing Department comprises the combination at random of one or more mode of printings in serigraphy, letterpress, intaglio printing, flexographic printing, the gold stamping applying.For example, its printing order can be serigraphy, letterpress, intaglio printing, coding printing, flexographic printing.
Description of drawings
Accompanying drawing 1 is the partial schematic diagram of false proof, the anti-falsifying marker of the utility model;
Accompanying drawing 2 is false proof, anti-falsifying marker of the present utility model and the combined synoptic diagram of product;
Accompanying drawing 3 is synoptic diagram of the utility model printed apparatus and flow process thereof.
Embodiment
Below in conjunction with accompanying drawing embodiment of the present utility model is described further.
As illustrated in fig. 1 and 2, in this embodiment of the present utility model, its matrix 1 is a trade mark labeling, the sign that will contain two kinds of identifying informations is set directly on the trade mark labeling of product with 2, made a kind of marker of false proof, anti-falsifying, this marker and trade mark labeling combine together, illegal falsifying person can't be removed this marker, unless the trade mark labeling is destroyed.In a single day and having destroyed the trade mark labeling, its product also just is difficult to sell.
In this embodiment, comprised two groups of identifying informations in its marker, set of number wherein as anti-falsifying identifying information 4, can also comprise a kind of texture materials, for example fiber as anti-counterfeit recognition information 3, another group two-dimensional bar code except that identifying information.These two groups of information all have relation one to one with the product of its packaging, i.e. the corresponding marker of product.And the marker of the marker on this product and its packing case also has correspondence (as shown in Figure 3).
The alleged packing material of the utility model can be the trade mark labeling of product, the packing container of product and the packing case of product.
Two-dimensional bar code is a kind of bar code of the two-dimensional space canned data in level and vertical direction.Compare with normally used bar code, be characterized in: storage numeral and letter that bar code is deposited mostly are 28 bytes most, and two-dimensional bar code can be stored 1000 bytes at most, so two-dimensional bar code can carry a large amount of information in very little area.The utility model has utilized this characteristics of two-dimensional bar code, gives the function of its personalized identification, i.e. the two-dimensional bar code of a corresponding uniqueness of product.By means of its recognition technology, can comprise multiple services such as anti-falsifying, false proof, advertising for the producers and consumers provides.
As everyone the identify label of an ID (identity number) card No. as the individual arranged,,, be convenient to identification and management product as the identify label of this product for each product provides one group of unique numeral and two-dimensional bar code.
In addition because each two-dimensional bar code all belongs to a kind of pattern of personalization, especially with after product package material combines, its duplicate and the cost of faking higher, thereby can effectively prevent the generation of imitation behavior.
As shown in Figure 3, can carry out data acquisition to the identifying information on its packing material on the production line of product.Then the information of being gathered is handled, for example defined its delivery zone.In case the delivery zone changes, only need on the logistics software of database, to change to get final product.
As shown in Figure 4, the mkt-manager can carry out data acquisition to the marker in the product in intermediate links, then with database in store information check, whether correct with the place of delivery of the identification true and false of product and product.
The consumer can pass through modes such as note, phone, network after buying product, with the information that identified on the product as inquiry foundation, the true and false of inquiring about product.
In order to strengthen getting in touch of the producer and consumer, the consumer can become the corporate member automatically when carrying out Antiforge inquiry with mobile phone, be convenient to the business to consumer and manage.For example consumer's inquiry times is carried out integration, according to member's integration situation the member is carried out feedback award etc. then by system.
Above-mentioned data acquisition can be the manual read, also can be undertaken by data scanning.Data scanning wherein can adopt special-purpose bar code textual research and explain device, also can adopt the mobile phone that loads the two-dimensional bar code application software to finish.
Checking and discerning of data can be carried out by means of modes such as phone, SMS, online inquiry and transmission two-dimensional bar code pictures.
In order to make the marker of false proof, anti-falsifying of the present utility model, the utility model also provides a kind of relevant printed apparatus.
Fig. 5 is the synoptic diagram of the utility model printed apparatus and flow process thereof, wherein:
Label 5 is sheet feeding sections, the 6th, and screen printing department, the 7th, letterpress portion, the 8th, flexographic printing portion, the 9th, spray code spraying apparatus, the 10th, add the Ministry of worker, the 11st, reeling end.
Printing Department of the present utility model has comprised a spray code spraying apparatus 9, in the process that the packing material to product prints, this spray code spraying apparatus is set directly at the anti-counterfeit recognition information and the personalized anti-falsifying identifying information of the above-mentioned personalization of the utility model on this packing material, and both are combined together.
Described Printing Department comprises the combination of one or more mode of printings in serigraphy, letterpress, intaglio printing, offset printing, flexographic printing, the gold stamping applying.
For realizing the utility model, its printing order also can have multiple choices, for example:
Order one:
Serigraphy (gravure printing) → relief printing plate → coding frame → gentle version cold wave → gentle version glazing/overlay film → back pressure cuts → and individual (pasting in the mould) → rewinding of garden cross cutting → cut is pressed in the garden
Order two:
Relief printing plate → serigraphy (gravure printing) → coding frame → gentle version cold wave → gentle version glazing/overlay film → back pressure cuts → and individual (pasting in the mould) → rewinding of garden cross cutting → cut is pressed in the garden
In order further to strengthen the antifalse effect of the utility model marker, can be with a kind of texture materials, fiber for example is applied to the anti-counterfeit recognition message part of marker with the location printing technology, with this information acquisition and store into and wait in the database to look into.2,005 2 No. 0055793.3 disclosed anti-counterfeiting technology schemes of utility model patent can be used for the utility model thus.
The matrix of marker of the present utility model can be a various packing material of the prior art, and they both can be the trade mark labelings of product, also can be the packing container of product.Its material both can be common paper, adhesive material, plastic sheeting (BOPP, PET), also can be various plastic containers etc.