CN1960406A - Method and system for providing advertisement by mobile phone - Google Patents
Method and system for providing advertisement by mobile phone Download PDFInfo
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- CN1960406A CN1960406A CN 200510117548 CN200510117548A CN1960406A CN 1960406 A CN1960406 A CN 1960406A CN 200510117548 CN200510117548 CN 200510117548 CN 200510117548 A CN200510117548 A CN 200510117548A CN 1960406 A CN1960406 A CN 1960406A
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Abstract
The invention uses built-in short message service system of mobile phone as a interface, by which users input a product brand or model number and transmits the short message to the dedicated server in the internet; the dedicated server can decide if the product brand or model number conforms with the terms of sending advertisement message set by vendors; if yes, the server will send the relevant advertisement message to the mobile phone of users. By the invention, users can immediately get the selling place and price of the product they want to purchase.
Description
Technical field
The present invention relates to a kind of method and system that advertisement is provided with mobile phone, be meant short message service system input product brand and the model of a kind of consumer especially by mobile phone, the mechanism that provides via the telecommunications service dealer is sent to special services main frame on the internet again, via processing and the answer immediately of this service host, the consumer can obtain the selling spot and the price of required product on the one hand immediately, on the other hand, can obtain the advertising promotion short message of Related product.
Background technology
By statistics, ordinary consumer is from various channel, as: TV, broadcasting, newspaper, magazine, network, billboards, add mobile phone or the like, received advertising message miscellaneous average every day is up to 3,000, yet, when the consumer had run into consumption demand, not thinking of on the contrary had any good selection, and probably can only make one with impression is not quite sure decision-making; From the angle of manufacturer, the advertising results by various marketing channel but are to be difficult to weigh, among the boundless and indistinct sea of faces, can't determine whether hit customer base of advertisement, so someone often says to have at least the marketing budget of half to waste, but also do not know to waste be which half.
More than explanation though today, science and technology was constantly progressive, has existed various medium and advertisement, between consumer and the manufacturer, still exists huge information wide gap, and both sides are short of an efficient communication way.
This shows that above-mentioned traditional advertising has many disappearances, demands urgently being improved.
Summary of the invention
The purpose of this invention is to provide a kind of method that advertisement is provided with mobile phone.This method is an interface with the short message of mobile phone, and the mechanism that provided of collocation telecommunications service dealer is sent to the special services main frame on the Internet, the selling spot and the price information of product can be provided, and the condition that can set according to manufacturer, relevant preferential sales promotion short message is provided, makes the consumer, all can obtain sufficient shopping decision information in real time no matter in where, for consumers, will be a big Gospel.
Another object of the present invention provides a kind of method that advertisement is provided with mobile phone.This method can set the difference of condition according to manufacturer, in consumer's desire shopping decision-making, provide the advertising promotion short message to the consumer immediately, allow the consumer can buy required product, it will make buyer and seller reach the combination of a perfect consumption, not only can allow the buyer buy required product, and the seller also can precisely be sent to promotional advertisement any buyer that consumption demand is arranged, for following consumer behavior, the much progress of can saying so.
For achieving the above object, the present invention takes technical scheme: a kind ofly provide the method for advertisement with mobile phone, its key step includes:
Step 1: the user imports a message by the literal transmission interface of mobile phone for the user, to finish information input;
Step 2: by a particular number this message is transferred to special services main frame on the Internet via the telecommunications service dealer again;
It is characterized in that:
Step 3: this special services main frame judges whether to meet manufacturer and sets the condition that sends advertising message according to this message;
Step 4: if, promptly advertising message can be sent to the user, the user promptly can receive the selling spot and relevant information such as price of product, and the advertising message that will receive Related product;
Step 5: if not the user only can receive relevant informations such as the selling spot of required product and price.
In above-mentioned a kind of method that advertisement is provided with mobile phone, the information that described step 4 user receives only can be advertising message.
The present invention also provides a kind of and provides the system of advertisement with mobile phone, comprising: a mobile phone input unit; The information service system of one mobile phone; It is characterized in that: also comprise the special services main frame on the Internet;
Described special services main frame comprises:
One receiving interface receives the inquiry field that transmits through information service system to main program;
One main program, comprise a price and locality database and transmission advertisement condition database in this main program, main program is according to user's inquiry, inspect price and locality database, and whether meet manufacturer according to this inquiry and set the condition that sends advertisement, send the advertisement condition database to inspect, will inquire about the back result again and be sent to the transmission interface; And
One transmits interface, receives the result after main program is inquired about, and Query Result and relevant advertisements are passed on through the information service system transmission;
Described mobile phone input unit provides the inquiry field, information service system by described mobile phone is sent to described special services main frame, to inquire about field and the special services main frame is pre-conditioned judges by described special services main frame, and judged result will be sent to mobile phone.
In the above-mentioned system, the interface of described information service system transmits a kind of among i-mode, GPRS, the 3G of short message in the interface mode of Word message, WAP (wireless application protocol) WAP, NTT Docomo for mobile phone.
Provided by the present inventionly a kind ofly provide the method and system of advertisement,, have more following advantage with other located by prior art mutually relatively the time with mobile phone:
1, be interface by the built-in short message system of mobile phone itself, and the mechanism that provided of collocation telecommunications service dealer is sent to the special services main frame on the Internet, can obtain the selling spot of Related product and the information of price, and judge whether to meet manufacturer through service host and set the condition that sends the advertisement SMS breath, to additionally provide relevant preferential sales promotion short message to give the consumer simultaneously, make the consumer no matter in where, all can obtain sufficient shopping decision-making information in real time, for consumers, will be a big Gospel.
2, can set the difference of condition according to manufacturer, in the consumers shopping decision-making, can provide the advertising promotion short message to the consumer immediately, it will make buyer and seller form one and perfectly combine, not only can allow the buyer buy required product, and the seller also can be sent to advertisement accurately any buyer that consumption demand is arranged, and for consumption in future, will be the consumption pattern of a much progress.
Description of drawings
Fig. 1 is a kind of method flow diagram that advertisement is provided with mobile phone of the present invention;
Fig. 2 provides the pie graph of ad system for mobile phone of the present invention; And
Fig. 3 provides the pie graph of special services main frame in the ad system for mobile phone of the present invention.
Embodiment
See also Fig. 1, be a kind of method flow diagram that advertisement is provided with mobile phone provided by the present invention; Its short message service system that utilizes mobile phone is an interface, is imported the short message 101 of product brand and model by the user; The interface of this short message service system wherein, also can practice in other in action phone transmit the interface of Word message, as i-mode, the GPRS of WAP (WAP (wireless application protocol)), NTT Docomo, 3G etc.; Wherein this user imports a product brand and model is inquired about, also can implement with other inquiry mode, as: keyword query etc.; The user is sent to this short message one particular number 102 again; Transfer to special services main frame 103 on the Internet via telecommunications service dealer's mechanism again; This special services main frame promptly can be according to this product brand and model, to judge whether that meeting manufacturer sets the condition 104 that sends the advertisement SMS breath; If promptly the advertisement SMS breath can be sent to user 105; Relevant short messages such as the selling spot that the user promptly can receive product and price, and the advertisement SMS breath 106 that will additionally receive Related product; If not the user only can receive the selling spot and relevant short messages 107 such as price of required product; This special services main frame can suitably cut short message in several short messages when judgement is finished desire and sent arbitrary short message, to reply the user; Wherein this special services main frame can be inquired about according to the user, and relevant information such as the selling spot, price of replying product and advertisement also can be implemented only to reply ad information;
By above-mentioned method, except the information that selling spot that the consumer inquires about product and price can be provided, the advertising promotion short message that also can obtain to be correlated with makes the consumer no matter in where, all can inquire about the abundant information of product in real time, assist the consumer to make wise decision.
Mobile phone of the present invention provides ad system, referring to Fig. 2, comprises the information service system (telecommunications service dealer) 3 of a mobile phone input unit 2, one mobile phones, and the special services main frame 5 on the Internet 4;
Described mobile phone input unit 2 provides the inquiry field, information service system (telecommunications service dealer) 3 by described mobile phone is sent to described special services main frame 5, to inquire about field and the special services main frame is pre-conditioned judges by described special services main frame 5, and judged result will be sent to mobile phone.
In addition, see also shown in Figure 3ly, provide the pie graph of the special services main frame in the ad system for this is a kind of with mobile phone, this special services main frame 5 mainly comprises:
One receiving interface 51, this receiving interface 51 receives user's inquiry of passing on via telecommunications service dealer 3 and is sent to main program 52;
One main program 52 comprises a price and locality database 521 and sends advertisement condition database 522 in this main program 52; This main program 52 receives user's inquiry, inquiry according to the user, to inspect price and locality database 521, and whether this main program 52 also can meet the condition that manufacturer sets the transmission advertisement according to this inquiry, send advertisement condition database 522 to inspect, the result after will inquiring about again is sent to and transmits interface 53;
One transmits interface 53, and this transmits interface 53 will receive result after main program 52 is inquired about, and Query Result and relevant advertisements is transferred to the telecommunications service dealer pass on;
By above-mentioned special services main frame 5, make that the user can obtain also can obtain relevant advertisements sales promotion short message outside the information of the selling spot of product and price.
In the above-mentioned system, the interface of described information service system is except can be for mobile phone transmits the short message in the interface mode of Word message, can also be among i-mode, the GPRS of WAP (wireless application protocol) WAP, NTT Docomo, the 3G a kind of.
Provided by the present inventionly a kind ofly provide the method and system of advertisement,, have more following advantage with other located by prior art mutually relatively the time with mobile phone:
1, be interface by the built-in short message system of mobile phone itself, and the mechanism that provided of collocation telecommunications service dealer is sent to the special services main frame on the Internet, can obtain the selling spot of Related product and the information of price, and judge whether to meet manufacturer through service host and set the condition that sends the advertisement SMS breath, to additionally provide relevant preferential sales promotion short message to give the consumer simultaneously, make the consumer no matter in where, all can obtain sufficient shopping decision-making information in real time, for consumers, will be a big Gospel.
2, can set the difference of condition according to manufacturer, in the consumers shopping decision-making, can provide the advertising promotion short message to the consumer immediately, it will make buyer and seller form one and perfectly combine, not only can allow the buyer buy required product, and the seller also can be sent to advertisement accurately any buyer that consumption demand is arranged, and for consumption in future, will be the consumption pattern of a much progress.
Above-listed detailed description is at the specifying of one of the present invention possible embodiments, and this embodiment is not in order to restriction protection scope of the present invention, all do not break away from skill spirit of the present invention institute for it equivalence implement or change, all should be contained in the claim of this case.
Claims (3)
1, a kind ofly provide the method for advertisement with mobile phone, its key step includes:
Step 1: the user imports a message by the literal transmission interface of mobile phone for the user, to finish information input;
Step 2: by a particular number this message is transferred to special services main frame on the Internet via the telecommunications service dealer again;
It is characterized in that:
Step 3: this special services main frame judges whether to meet manufacturer and sets the condition that sends advertising message according to this message;
Step 4: if, promptly advertising message can be sent to the user, the user promptly can receive the selling spot and relevant information such as price of product, and the advertising message that will receive Related product;
Step 5: if not the user only can receive relevant informations such as the selling spot of required product and price.
2, according to claim 1ly a kind ofly provide the method for advertisement with mobile phone, wherein, the information that described step 4 user receives can only be advertising message.
3, a kind ofly provide the system of advertisement, comprising: a mobile phone input unit with mobile phone; The information service system of one mobile phone; It is characterized in that: also comprise the special services main frame on the Internet;
Described special services main frame comprises:
One receiving interface receives the message that transmits through information service system to main program;
One main program, comprise a price and locality database and transmission advertisement condition database in this main program, main program is according to user's inquiry, inspect price and locality database, and whether meet manufacturer according to this inquiry and set the condition that sends advertisement, send the advertisement condition database to inspect, will inquire about the back result again and be sent to the transmission interface; And
One transmits interface, receives the result after main program is inquired about, and Query Result and relevant advertisements are passed on through the information service system transmission;
Described mobile phone input unit provides message, information service system by described mobile phone is sent to described special services main frame, with message and the special services main frame is pre-conditioned judges, and judged result is sent to mobile phone by described special services main frame.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200510117548 CN1960406A (en) | 2005-11-04 | 2005-11-04 | Method and system for providing advertisement by mobile phone |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 200510117548 CN1960406A (en) | 2005-11-04 | 2005-11-04 | Method and system for providing advertisement by mobile phone |
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| Publication Number | Publication Date |
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| CN1960406A true CN1960406A (en) | 2007-05-09 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN 200510117548 Pending CN1960406A (en) | 2005-11-04 | 2005-11-04 | Method and system for providing advertisement by mobile phone |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101854606A (en) * | 2010-05-12 | 2010-10-06 | 中兴通讯股份有限公司 | Method and device for transmitting short message with additional information |
| CN102215239A (en) * | 2010-04-07 | 2011-10-12 | 酷米移动传媒股份有限公司 | Non-push advertisement information system and operating method thereof |
| CN105321086A (en) * | 2014-06-27 | 2016-02-10 | 财团法人商业发展研究院 | Customer service feedback system |
-
2005
- 2005-11-04 CN CN 200510117548 patent/CN1960406A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102215239A (en) * | 2010-04-07 | 2011-10-12 | 酷米移动传媒股份有限公司 | Non-push advertisement information system and operating method thereof |
| CN101854606A (en) * | 2010-05-12 | 2010-10-06 | 中兴通讯股份有限公司 | Method and device for transmitting short message with additional information |
| WO2011140772A1 (en) * | 2010-05-12 | 2011-11-17 | 中兴通讯股份有限公司 | Method and device for sending short message bearing additional information |
| CN105321086A (en) * | 2014-06-27 | 2016-02-10 | 财团法人商业发展研究院 | Customer service feedback system |
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